How Marketers Made Mothers into Alcoholics (Podcast)
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- เผยแพร่เมื่อ 25 ก.ค. 2024
- It’s no secret that alcohol brands target women differently with their marketing messages, but the extent to which this occurs is truly outrageous. As a mother myself, I find the notion that alcohol is a viable solution to the challenges of motherhood not only offensive but dangerously misleading.
The concept of “mommy juice” is a glaring example of how the industry has normalized the consumption of alcohol as a casual, everyday activity, particularly for mothers seeking solace from the stresses of parenting.
Today I’m digging into this phenomenon in the first episode of a series with bestselling author Ann Dowsett Johnston. Our conversation unearthed the unsettling truths about how alcohol is marketed to women, particularly mothers, and the profound impact this has on families and relationships.
Ann Dowsett Johnston is the bestselling author of Drink: The Intimate Relationship Between Women and Alcohol, named one of the top 10 books of 2013 by The Washington Post. An award-winning journalist with more than 30 years of experience, Ann is a prominent voice on the issue of women and risky drinking, winning many awards for her advocacy, including an honorary degree from Queen’s University. Now a psychotherapist working primarily with women, Ann also leads a dynamic memoir workshop called Writing Your Recovery, designed to help would-be writers mine the story within.
In this episode, Ann and I talk about:
00:00 The marketing of alcohol to women
01:30 The pinking of the alcohol market
03:00 The problematic marketing of alcohol
07:36 The impact of alcoholism on families
10:35 Personal struggles with alcohol
13:30 Healing and reconciliation
15:16 Navigating Shame and Guilt
16:11 Healing and Moving Forward
18:23 Impact on Children
20:13 Transformative Power of Love
21:30 Supporting Loved Ones
22:16 Healing and Reconciliation with Family
24:06 Marketing and Social Justice
29:25 Impact on Black Mothers
30:37 Alcohol Marketing Targeting Women
31:12 Public Reaction to Low-Risk Drinking Guidelines
32:19 Challenges in Changing Drinking Culture
33:14 Appeal for Responsible Alcohol Marketing
34:07 Upcoming Topics and Event
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Host: / veronicajvalli
Guest: / anndowsettjohnstonoffi...
Editing & Thumbnail: / paulstennettlive
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My last girlfriend and her girlfriends who all were mother's picking up there kids at school all had these fancy water bottles i said i wounder whats in them Gatorade, water ? She said its mommy juice i was like what is that she said vodkas. She was acted so in control and so proud like she was liberated , at the playgrounds i noticed all the women dud was stand around on there phones and drink from these water bottles and talk with each other never interacting with there kids. I noticed my girlfriend would come home order take out go outside on the back porch and drink and scroll on her phone and pass out late in the night.while her kids were growing up with our her. Then as tme went on she would drink and cry pity herself that her kids dont want to be with her. I told her its not that its you choose the bottle over them .fast forward to now she has destroyed her family, kids , i left her and she lives with her mom on the back porch with her bottle . It starts out simply. It ends up so sad. This pod cast is spot on. For the sake of your kids' mothers, please !!! Put them 1st
Wow! Thank you for this story. Glad you were able to leave. I'm sure it was heartbreaking to see what was happening.
The promotion of wine as being beneficial has caused plenty of women in their mid 30s and up who weren't previously heavy drinkers to become regular drinkers even escalating to liquor. Big Alcohol is brilliant with their marketing tactics.
That was me :(