Get 50% More Conversions With THIS Facebook Ad Creative Strategy
ฝัง
- เผยแพร่เมื่อ 15 ก.ค. 2024
- We've been testing a new Facebook ad creative strategy and it works REALLY well.
Facebook ad creative is one of the most important components of a Facebook ad campaign.
Excellent ad creative is what separates a good campaign from an outstanding campaign. It's how the pros achieve fantastic results.
In this video I show you exactly what this new Facebook ad creative strategy is, why it works so well...
And how we managed to see a 50% increase in conversions by using it!
OTHER RESOURCES:
How To Structure Your Facebook Ad Campaigns The RIGHT Way! • How To Structure Your ...
How To Generate 30,000+ Facebook Group Members! • How To Generate 30,000...
**************************
FREE WEBINAR: You can watch my free webinar called "3 Killer Facebook Ad Strategies To Double (or More!) Your Revenue" here: event.webinarjam.com/register...
**************************
Join my free FACEBOOK ADS MASTERMIND GROUP here: / 483271052092516
**************************
Interested in our DONE-FOR-YOU FACEBOOK ADVERTISING SERVICES?
If you have a Facebook ads budget of $3k per month or more, I'd love to speak with you and discuss how we can help you achieve fantastic results.
You can book a free 30-minute strategy session with me here: www.leadguru.co.uk/strategy/
**************************
Download my free 5-PART FACEBOOK AD TEMPLATE here: www.leadguru.co.uk/facebook-a... - แนวปฏิบัติและการใช้ชีวิต
Thanks for watching guys! Let me know what you think in the comments :)
Have you ever had your ad account banned, if so what did you do to get it back?
I think you've put into words what I had been trying to explain some of the people I've worked for 🍻
This is great. Thanks man. Keep up
Yep it happens all the time with our clients. We appeal the decision and they are always reinstated. That is because we don't actually break the rules though.
Awesome, glad to hear it Touseef :)
Great Content, Iám sooking in all this information! My mentor said I should not duplicate a good running adset, because the algorithm gets confused and it could ruin my performance. Is it better to start and set up a new adset instead of duplicating a good one, or doest it not matter at all?
Can't believe this is free, this guy is so genuine and obviously knows what he's doing. Been binge watching for like 10 days lol
Awesome - glad to hear it :)
I found this great tool that helped us increase our conversation rates and sales, by a minimum of 20% Guaranteed!!
Check my personal link to know more, or send me DM. Thanks!
provesrc.com?aff=d08030b6
Hello
Hi Ben, this was really good. Thank you so much. I love the fact that you have multiple different ad formats running at one time. I love the ad fatigue as well.
My pleasure!
Best vids I've seen on Facebook Ads. Thanks Ben you're killing it
Thanks Luke :)
As always Ben. Very valuable video here. Just in time for me to apply this with my clients campaign! Thank you :)
Fantastic! Glad to hear it :)
THIS WAS AMAZING AND STILL SO USEFUL MONTHS LATER. Thank you
Glad it helped!
I love your style of teaching so thank you Ben....cheers mate! :)
My pleasure!
This is the type of advanced info im looking for thank you.
Glad it was helpful!
An absolute gem for the content you put out! 😍
Glad you enjoy it!
this video is so educative Dan, thank you
Amazing content. Thank you, sir
Glad you liked it!
This is a great strategy! Thanks for sharing and I can't wait to give it a try!
Glad it was helpful!
I found this great tool that helped us increase our conversation rates and sales, by a minimum of 20% Guaranteed!!
Check my personal link to know more, or send me DM. Thanks!
provesrc.com?aff=d08030b6
Great Video, Thanks Ben!
My pleasure!
Subscribed! Thanks for the content!
Thanks for the sub!
Thanks for all the info, Ben!
Any time!
Thank you so much 🙏🏾🙏🏾🙏🏾
No problem 😊
Thanks Ben, always great content
Glad you think so!
What’s the minimum CBO you would use? Also how many ad sets should I aim for?
Thank you so much for the valuable information
My pleasure
Sweet man, that's exactly what I needed!
Glad I could help!
Hii need some conversation
Hii need some conversation
Golden Nuggets dropped in this Video.🔥
Thanks Syed :)
Thanks Ben! Great insight!
Glad it was helpful!
Awesome Video Ben...
Thank you for sharing
Thanks for watching!
This is good to know thanks!
You bet!
Hi Ben, Great video. Should I use the same headline for each ad set ?
great info, thanks
Glad it was helpful!
Thanks!
Welcome!
Hi Ben! Once again, thanks a lot for the great videos!
I have a simple, but I think very important question: Do you suggest to make matching landing pages to each ads?
Hi Robert, I don't think you need to get that specific. But a landing page per offer is a good idea.
You videos are very helpful! I am needing help with pixels. I have not been able to get them set up correctly to generate results. Can you help?
Thanks for this video but I wanna ask should still leave the budget's the same or make a change?
HII ben I had learned a lot from videos and also I have doubt For ad creative, ad variation, ad format and A/b testing can we have to change location ??? to test
You are just awesome...
Thank you :)
Thank you for being so generous with sharing this valuable info! I just started with FB ads and had no idea what I was doing, or what was working- although I received numerous orders, adding up to several times the amount spent on the ads- so I guess I was doing something right! I am now ready to start with 3 Ad Creatives for now....Static Image, Carousel, Slideshow, as I do not have any video at the moment to offer. Our product is pretty unique, in a niche market, with little competition for the same product, so I'm hoping that not having video-yet- will suffice in my new round of testing. It's actually a new beginning after finding your channel! Binge watching for sure!! Next video....writing the ad copy! I think I have 4 great images. Do you think that's enough for a slideshow and carousel? Thanks again!
Hi
Hey Ben, thank you so much for another amazing video, you're amazing!! I've watched most of your videos and you've mentioned a couple of topics I have some questions about but couldn't find any in-depth videos on. I'm hoping you can help me out:
1. When we’ve figured out which audiences work, should we keep them as separate ad sets in a CBO or mash them into one big audience group? For example, we ran a CBO with the following interest-based ad sets: the New York Times, Premier League, and Ferrari. They all performed well. Do we keep them separate in the CBO or do we group them into one big audience?
2. Should you split test ages in small intervals (i.e. split testing 13 to 21 year-olds against 21 to 30 year-olds) or does this make the audiences too small (and as such more expensive) / does Facebook do this anyway? If we should test it, do we put all the age intervals that work into the same ad set or keep them separate?
3. About gender and ad scheduling. Are these factors worth testing or does Facebook optimize it well by itself? (Should we target different genders individually to see which performs best or does Facebook already do that well)?
Thank you in any case for your great content, it's always super clear and valuable. Cheers!
Thanks a lot Thomas.
1) Keep them as separate ad sets
2) I wouldn't - it usually makes the audiences too small and yes Facebook will do that for you.
3) This is not something I do. I would go with one gender or the other if your target audience is heavily swayed that way otherwise I would let Facebook do its thing :)
@@BenHeath Thanks man, you're a lifesaver! Just to clarify about points 1 and 2. Wouldn't (as in point 1) the interest groups be just as small as the age groups in point 2? If you take everyone interested in Ferraris in Denmark, that's 200k to 250k people. Mothers, ages 30 to 35, also number 200k to 250k. Why do you recommend keeping the former separate but not the latter? Also, does your answer to point two change in general if you make larger intervals (to keep the audiences large)? For example, instead of testing in intervals of five years, to just test 3 different age groups (18 to 29, 30 to 45, and 46+)? Thanks again for all your help!
Hello ben, it’s Jawad from Pakistan. I have seen and learnt a lot from your videos. They are awesome and very detailed. I created campaign structure as per your guidance. 1 video, 1 auto changing carousel and 1 collection (storefront) ad on 1st feb 2022. Till today (10th Feb 2022) carousels are performing the best as they generated 28 out of 29 conversions till now. Should I pause other formats and continue auto changing carousels for my business?
Regards
Hi Health , I had a big question !
Can I use Facebook ad campaign and boosted post for same ad simultaneously for better conversions ?
Hi Ben, i think the strategy you are talking about here is After when you already have found the right audiences, Because otherwise it will be too costly to follow up this strategy right? Because i think then you need to make 4 different ad format (video, carousel, image, slide show) for first targeting in 4 separated ad-set , and then doing the same with the second audience. Imaging this is at the testing stage and you still need to find your right audiences, if you want to test 2 audiences and following up this strategy, then you have to make already 8 ad-sets just to test 2 audiences and going over that first test. if you want to test 3 audiences and see from which one you get more conversions, then you have to make 12 ad-set just for 3 audiences. each audiences a min budget of 10 dollars, it will be very soon 120 dollars per day just to test 3 audiences.
Please correct me if i am wrong but this is what i have understood from your strategy as far. Thanks for brainstorming and valuable info. i always watch your videos.
Great tip
Glad it was helpful!
Hi Ben, thanks for the information. Could you also show some ad creatives that are working for POD products?
That's a good idea. I have some create ad creative examples here: th-cam.com/video/WeQrKeAwZDg/w-d-xo.html
They aren't specific to POD but may be helpful.
Hi! Great value in this video...Do you recommend starting out with the same targeted audience? How do you proceed if you want to test multiple audiences? Do you copy the best performing ad, change the target audience and keep it in the same Ad set for testing?
I found this great tool that helped us increase our conversation rates and sales, by a minimum of 20% Guaranteed!!
Check my personal link to know more, or send me DM. Thanks!
provesrc.com?aff=d08030b6
Hi Ben, thank you for the video, this was really good.
One question: can the dynamic creative ad (using different formats) be effective here and deliver the same data, or should I use separate static ad for each format?
I think you get better data (or at least easier to consume) with those elements separated out.
What about when already running an adset? Should I add my creative or duplicate the adset? Thanks!
I'd add your creative :)
Ad fatigue is a killer. Testing and publishing new optimised creatives is a must as we approach Q4. Wondering what you think of ad inspo tools and services like Adbox?
For this structure would you not need to set up AB testing to avoid overlap? or because they're in the same adset is that fine and no overlap? I know I ask a lot of questions but I'm your #1 fan lol. Please let me know.
or do you set CBO? I've just found CBO favors one specific Graphic or Adset usually and doesnt provide equal spend
Well thought! What if an audience is 40% more expensive than others but still generating leads? Would you pause it?
Thanks a lot. Yes at 40% I probably would.
@@BenHeath thanks
Hey mate, just wondering how Facebook allocates your ad set budget to each creative? And how can you see joe much is spent on each ad? Cheers mate, love the content!!
Hi Max, Facebook will test initially and then favour the best performing elements. If you click into the ad level, you should see that data.
I always test with different formats, one format like the video might be doing 1x, but the other format is doing 4-5x sometimes.
Thanks for sharing :)
Hi Ben! Thanks for this great video. Questions: Don't you think that instead it might be better to have different campaigns (same setup with included and excluded audiences) for each ad so that FB conversion algorithm can learn to convert faster for each type of ad (video, image, product carrousel, and so on) at a lower cost ? Don't you think that it would give a real chance for every ad to show what is capable of without having FB conversion algorithm prioritizing too fast which ad works better? Also, I have the impression that when you have too many ads on 1 campaign, it cost more time for the campaign to get out of learning phase... And when it gets out, it might not have enough data to deliver each type of ad that it would have if it was focused on only one type of ad and placement. You could add more budget to the campaign to give more data for each type of ad, but in my experience bigger the budget higher the CPA... Not always true, but it's generally the case in my experience. PLEASE let me know what you think. Really interested to have your opinion on this! Keep up the good work :)
I think the issue with what you are talking about is that if you create different audiences you aren't really testing one type of variable change (Format in this case) on the same audience. Of course creating different campaigns with different audiences, ad formats and placement will lead to different results. But then you aren't simply testing the ad format which Ben is talking about but instead testing everything at once. Trying to piece together what works best is harder in those cases since you are testing a bunch of different factors and not only one at a time. Instead, focusing on format first, then audience, then placement like ben explains will most likely lead to a more comprehensive end result. Your method isn't wrong and it is faster but also it isn't as thorough since you are changing multiple variables instead of just 1. For short term campaigns your method will lead to better results faster but in the long term Bens method will outperform yours simply due to a higher level of individual variable testing.
I think the New Facebook Dynamic Ads makes this Video Slightly redundant. However I'm not sure if the dynamic ads automatically generate slides
I have been watching your videos quite often. It's quite informative and nice.
But being a beginner I am still not clear with how will the Ad Set budget spend differently across the ads created in this ad set? And if there are 2 or more ad sets with 2 Ads in each Ad set how is budgeting done in this case? Can u make some videos on the concept of the budget and how it works for an ad set or ad sets? Thanks though for this Video :)
Thanks for the kind words and that's a good idea :)
I found this great tool that helped us increase our conversation rates and sales, by a minimum of 20% Guaranteed!!
Check my personal link to know more, or send me DM. Thanks!
provesrc.com?aff=d08030b6
Would this be campaign be none audience targeted, single interest or multiple interest?
9:46
when you do something like this do you have to increase your budget?
like if I had $250 for a week to test, would I just do a video a image a carousel at $80 each, are these budgets not big enough to actually pull conversions?
Thanks Ben - with diff formats, do you mean it is the same ad and the only difference is that the image or now being shown in video format ? ...... if not, creating 4 different media that looks different might be quite time intensive, thanks
Good question, I'm really referring to option 2 there. It is time intensive but often the best results require going above and beyond. My recommendation would be to get someone else to create your graphics, videos, etc.
Ben Heath thanks for great video. I watched all video but I have different question. Ok we know which format is better. Lets say it is Image ads. But hwo should we create ad creatives for different places. For example a story image and a facebook feed image and a instagram feed image are all different. For different places should we create diferent ads with different image sizes in it. Or is there a simple way such as usign dynamic ad creatives? Which one do you suggest?
Thanks :)
You don't have to customize ad creative placement - square will do pretty well across placements. But it can be a bit beneficial to do so. You can use different creative at the ad level.
Great one ben! Whats your thoughts on CBO Vs ABO at high scale for Lead g offers ( 5000k USD daily spent ) I tried CBOS and I was not getting as good results as in ABos with high budgets. Are you just using CBOS for lead g at scale?
Thanks David. I prefer to use CBO but if you're seeing better results with ABO then you can carry on using that by all means :)
Hello Ben Heath, thanks for this valuable information. I have a question for you , should I add new ad to already successful campaign or should I leave it alone and create new campaign ? What's you suggestion ?
Hi Mian, I'm a big fan of adding new ads to a successful campaign - you have to do that to avoid ad fatigue
Hi! What do you recommend for ads when you don’t have an e-commerce website for conversion ads? I’m looking to grow sales on Facebook and have recently found out I can’t use conversion ads since I don’t have an actual website.
Thank you!
That depends what sort of set up you have? You can track conversions through non-ecommerce websites. You just have to install conversion events on certain pages.
Has anyone else tested this extensively? I'm very curious as to how this is working out for people vs traditional split testing. If what you're saying in the video is true, then this method is actually ground breaking and has not been given enough light yet.
If we create new ads or adset in existing CBO campaings - does CBO automatically adjust and allocate budget to new ones also based on their performance ??
And for ecommerce (apparel products) ranging from 30-50$ - is it advisable to run campaign for one product at a time OR a campaign with mutiple products ?
Thanks for the amazing content ! Cheers
Yes that's right :)
I'd usually focus on a few best performing products at once.
@@BenHeath I am into print on demand apparel business. So if I am just getting started and have a good 40-50 products.. whats the best strategy then ?
Advertise and test single products or multiple products through one campaign ?
Thanks for your response!
Hi Ben, would this be better than running the ads dynamically (rather than separate ads in each ads set)? It seems like it would do the same thing but not waste budget on non-performing formats. Thanks so much!
Hi Olivia, you are unlikely to see a big difference either way :)
@@BenHeath Good to know, thank you!
Great video Ben! Is there a Facebook blog that confirms this ad creative strategy to boost lead volume? I couldn’t find anything on the web.
Thanks Joshua - not that I know of.
Awareness Digital thanks for your input on how it performed for you guys, seemed too good to be true, I’ll give it a shot myself!
@@joshuabub1926 it can seem that way. But logic always trumps anything. And ben speaks with logic and realness. We generated another 5 leads to and are at $195 in ad spend. Puts us up to 33 and i actually think we generated another 3 that I forgot to count from call ins. Hasn't even been 7 days yet. He is legit, but remember, it's going well for us because we have a deep understanding of business and how it works. Make sure you possess these skills to make the campagins have a higher chance of success.
Hey Ben, another great video, super helpful! I have a quick question I was hoping you could help me with about creating a lookalike audience of customers with a pixel instead of with a customer list.
When I press create a lookalike audience under "audiences", click on the pixel, and select purchase as the event type, Facebook tells me how many orders I received in total (around 600) over the past 60 days. But that number neither matches up with the actual number of orders over the past 60 days (1600) or the number of orders through facebook ads in that time period (900). Any idea where that number is coming from and what it means? Thanks!
Hi Emil, thanks a lot.
It might just be a data lag which will automatically correct itself.
You should also be aware that the data is unlikely to match up 100%.
@@BenHeath funny you mention the data lag. So I am currently running a campaign for a friend, the data he sees on his screen in his business manager, vs what I see on mine (for the same account) no matter how many times we may press refresh etc. a lot of the times doesnt match up
SHOULD WE TEST THE SAME INTERESTS IN ALL THE AD FORMATS
OR SHOULD WE TRY DiFFERENT INTERESTS IN THE AD FORMATS FOR COLD AUDIENCES?
Hello you are very good. Do the campaigns duplicate themselves and also the ad sets? or just the ads?
Thanks a lot.
If you duplicate a campaign, then everything in it will be duplicated as well.
@@BenHeath So I only duplicate the ads and the ad group right?
Hi Ben, Another great video! Quick question. Facebook usually prioritize only 1 ad and don't give others almost no budget. Is there any specific way you solve this? In our case 95% budget goes to 1 image, no matter what new creatives we make. Image is still profitable even if it has high frequency, so turn it off is not an option yet.
Thanks a lot :)
I don't think that's something you need to worry about. Firstly, given time your ads will get more impressions. Secondly Facebook is probably right that that ad is the best performer. You can now introduce new ads to test against it.
You can set a minimum daily spend.
Hover over the ad set or campaign you want to edit. (Change your campaign budget if using Meta Advantage campaign budget (previously known as campaign budget optimization) and set minimum daily ad spend under “budget & schedule”
Hey man!
I have a question. As you know facebook audience insights going away. What do you suggest us to use instead of this? How will we target our audience? Can we still find interests or not? If you answer this I will be more than happy man, thank you!
When a ad is good performing and i duplicate for further testing i will have way more than 4 ads in the ad set. Also when i want to have 2 different ads for each ad format, so the audience dont get bored quickly and have a better branding effect. How i can do this correctly?
Just got to this one in the other video :)
Silly question but are each ads given different audiences and or ad sets? Thanks in advance! 😊
No I would include the multiple ad formats in the same ad set :)
@@BenHeath thank you for responding Ben! 🙏🏻
Here's a rockie question, i'm trying to experiment with multiple creatives but how do i make sure that all of them go towards the same page post? i try using the existing post method but it basically just shows me the previous add that i posted
To test different ad creative, I would just run multiple different ads alongside each other.
Hello Ben, would it be possible for you to do a video on Horizontal Scaling vs Vertically Scaling?
Good idea :)
I would like this, too!
Do you know of any marketplaces where you can buy videos and images that are user generated? Just wondering. Sounds like a great strategy but some clients don't cooperate as much as other when it comes to taking videos/pics.
Hmmm not that I know of. I would recommend hiring graphic designers/video editors if you can. The difference in results is significant.
Hey Ben, Darren from Cyprus again :) Thanks for the info... Every time and I mean every time I pause a poor performing ad my whole campaign just stops and sometimes takes 3-4 days before another sale comes through on the good ads. I don't know why and don't know what to tell my client. Is this normal or is something wrong?
Hi Darren, we do see that happen sometimes but not usually that frequently. I would make sure you have a range of high performing ads in an ad set before pausing the under-performers in that case.
Ben Heath Thanks Ben, that seems like a better idea. I think I’ll start leaving them much longer to find an out and out winner before pausing. Will keep at it :) thanks
Hi Ben,
Do you offer any paid course ?
Would love to join one.
Thanks.
I sure do and we've had hundreds of my TH-cam subscribers purchase :)
You can find out the details and purchase here: www.leadguru.co.uk/facebook-ads-insiders/
Hi...how are you doing I have something important for you??
You said to not have more than 4 ads in each ad set, but when you duplicate a good performing ad to test a different copy for example, you have more than 4 ads in each ad set. Maybe it is better to have testing campaign for each ad format. What do you think?
No I wouldn't have a testing campaign. Instead you want to pause underperforming ads so you never have more than 4 or 5 live at any one time. You can certainly have more than 4 in there - just not live simulatneously.
Hi Ben. How do I change my promotion text on the ad without editing the ad, as this creates new post and engagements will disappear?
You can't anymore I'm afraid :)
Hi Ben,
Great video, thanks!
Do you notice a slow down in performance of the respective ad set, each time you introduce a new ad?
Hi Peter, not always. It really depends on how the new ads perform. Sometimes we'll see a big improvement.
Ben Heath thanks, this is useful observation.
hello Ben, any tips for one who has to use Whatsapp for closing sales? (ads -> landing page -> Whatsapp or ads->Whatsapp)?
Hi Arif, I'd probably send people directly to Whatsapp and use that as the destination. This is something you might want to test though.
@@BenHeath thank you Ben, tested it in 2019, used to work well in 2019 (using ig promote, not fb ads manager), in 2020, conversion drops a lot
HI Ben. Can i use the same copy in different adsets?
Yes :)
@@BenHeath Wow thank u Ben. :)
facebook ads expert
hey, i created a single product website and i want to know it is necessary to have a Facebook page for that product website to run a Facebook ads.
Yep :)
@@BenHeath thanks..:)
Does anyone else here the ringing feedback at around 494 Hz?
Hi Ben! Is this still effective post IOS?
Yep :)
If you run dynamic ads, doesn't it create all that for you anyways? Except video of course
It rarely work as cleanly as that - if you test it you'll see.
Hi man. I tried this over 2 days and noticed that a still image takes 90% of the adset budget automatically because it's easier to deliver, this results in each creative not being tested fairly. Can you explain how to overcome this?
Hi Dexter, if that's what you are seeing I wouldn't worry about it. That probably means the image is performing best or will do so. Once that fatigues you'll see more impressions on other ad formats.
@@BenHeath Thank you
Hi Ben, why not dynamic creative ?
Personal preference - but you can do so if you like :)
@@BenHeath Thanks :)
wouldn't CBO choose the best one anyway?
To some extent yes, but if you run a campaign for anything longer than a week you'll see Facebook spend some of your budget on the other ad formats. Particularly if performance is comparable.
@@BenHeath Thanks Ben. and love watching your subs grow
caN WE DO AS FACEBOOK DYNAMIC ADS?
You can if you want.
I prefer not to but that is personal preference.
Why would you advise against it? Thanks.
These never work for me. I always get banned using conversations :/
I’ve seen so many people say you only need to spend £5 a day to see results. Do you agree with that? My ad only seems to reach about 100 people a day with one click maybe. Just seems insane
No I don't agree with that. Even if you generate a 10x return on ad spend, which is very good, that's only £50 in revenue - not much to get excited about.
@@BenHeath Is there a Goalx return on ad spend with an e-commerce store? Is there and industry standard goal? I've seen 15x return on $100 ad spend. Not every time, but that's why I'm here, to learn! Thanks!
Your laptop has really low resolution that Android viewers enjoy your videos. Is that intentionally? 😂
I'm not sure what you are asking?