This is super-helpful. I promote an affiliate product that has a free trial for a week followed by a half-price first month then either an annual or monthly subscription so it can take more than 2 months to get paid. I would definitely be out of money before then so I think I need to look at making some more money with other avenues before getting started.
Is anyone else from the comment section advertising products that sell weeks after the first interaction? I made my first sale following up with a customer for 2 weeks in a row and he paid on the 3rd week, the price range of the product we sell is between $2,000-$6,000.
Hi Ben, I really appreciate this video. Never thought that it can this long for a campaign to succeed. I always give up way too early on my ads. Btw, I am your fan from the Philippines. Thank you!
Whoa. Not kidding, I've been making a living from FB ADS for my business for 15 months now and i never had a campaign running longer than 4 weeks. Always started with a roas from 1.8 to 2 and panicked when things changed after some time and started all over again. Excited to see where this goes! Thanks ! If i might ask a question: Since a person should see the ad around 4-5 times before he/she actually buys, the frequency should be around 4,5 ?
That's easy to do! No you don't want cold audience frequencies to go above a 2.5 usually. Frequency is an average across the entire audience. So a frequency of say 3 means that a lot of people won't have seen your ad and some have seen it 6 or 7 times.
BEN, THIS IS ACTUAL GOLD!! I learn more from YOUR channel than classes I went to. I have a few questions though. Throughout the whole 12 weeks, are we in the SAME campaign? You retarget & launch a new product with different campaigns right? You mentioned make some changes to our ad, and refining our campaign -- Would that affect our campaign progress? THANKS A LOT BEN!
Thanks a lot Keena. 1) In this example I'm using one campaign. You could have multiple campaigns running that offer different things though. 2) Yes it would and that's the point. By pausing underperforming elements you should be able to improve campaign performance.
Hi Ben, thanks a lot for this video! I was actually worried because I haven´t had any good results in the first 24 hours, now I know I have to give it time. But can I ask you something? Is there any sign that your Ad is just not performing well and you should start over even before that week? My audience is the US, I´m getting high CPMs and a very few almost to no clicks to my site. Of course the Ad has been running only for 24hrs but just wanted to make sure if there´s any moment when you decide to just turn it off and start over before that week. Once again thanks a lot for making these videos with a super high value.
I agree with your thinking process. However, it would be nice to see actual numbers, because we all know how the MLM guys throw out unrealistic numbers to sign up new dealers. PFA is never a good way to generate numbers.
Great video Ben, as always. I have a question for you regarding this video: -Since you said that it could take some time for a campaign to gain traction and profitability, do you ask for a minimum time commitment from your clients for your services? If yes, should a freelancer ask for a minimum time-commitment as well? Because by watching your video it seems like it is difficult to guarantee mind-blowing results within the first month. Thanks in advance for your answer.
Glad to hear it :) That is a good question. We just start with a month and use a rolling contract but I will be very upfront with clients and say if something is likely to take 3-6 months or longer to be successful. Most our clients already have campaigns delivering at least average results before they start working with us so we can come in and improve things immediately in those scenarios.
Hey Ben, awesome video. I love your long term approach when looking at ad metrics. How do you deal with new 7 day attribution window for reporting conversions? Facebook announced that this switch from 28 days to 7 days will go live in October 2020. But I can still see conversions attributed to clicks that happend weeks ago in my campaign. Thanks.
Hi Ben. Great video as always - we always send people to your videos when we get asked about Facebook Ads. We have a question about about client ad accounts - do you think clients of ad agencies should pay for their adverts from their own ad account, or do you think the agency should pay from their ad accountt?
How much time you suggest waiting for the first purchase/ad to cart, on your first ad campaign? Of course it variable but how much time you suggest waiting till confirming that the ad just isn’t working properly? (Our products are in the region of 30-40$)
19:51 does this apply to when doing lead generation? Because if I turn off the ad, it won’t be exposed to people anymore. So how would they be able to fill out the instant form?
Great tutorial!..... But what if returns stay below investment after 3 months? ..... Facebook lose nothing... But I lose... Is there anthing proving that my ads will result bentter than invested money? In any case, Facebook will make money. But I could be successfule or maybe losing money.... As long as we advertise.... Facebook will make money.... but the risk will be ouw own. Am I wrong? we can make benefits from Facebook Ads. But we may not get any return from Facebook ads. But Facebook will alwasy make money.
Hey Ben, awesome content as always! I have one for you... How do you scale the winning Ad Sets if you have a budget at campaign level (CBO)? Do you just duplicate the campaign budget, duplicate the Ad Set or switch to an Ad Set level budget? Or maybe even create a new campaign? Thanks!!!
@@BenHeath yes and using basic spreadsheet helped a lot. I'm just starting. and my experience was 1week of my ad was a success and acceptable ROAS but still high. Now, 2nd week, tweaked the audience but very little sales. this vid helped explain that I had to wait for better "frequency" to improve my sales. Thank you!
Hi Ben, brilliant content as usual :) Based on this, how would you calculate the minimum ROAS to set up in your Facebook ad set for a subscription business? assuming that the business would be happy with a Customer Lifetime Value ROAS of (at least) 1.0.
Thanks Diane. You'd have to first calculate how long a customer stays on average. Is it 3 months, 6 months, 12 months, etc. Then you can plug that number in and make the calculation.
thanks for the video. would be interesting to hear, from your experience, videos that are specifically for higher ticket items/ videos for cheaper ecomm products/ services and how the strategies might differ
With that sort of offering, you will need to extend your time-frames. How long will depend on your business. How much are you spending? What's the maximum you can afford to acquire a customer? What's your average lead time? etc.
I'm an indie author trying to make it with the help of FB ads. I've donated a lot of money to Zuck over the years, but haven't got it back 😂 Others are killing it, but I'm doing something wrong. So frustrating...
Hi Ben, thanks for the vid! As for your agency, how did you generate the initial revenue? Because clients signing on can take a while. Do you have some sort of course you offer to them first?
You are very welcome. To get clients when I started, I used the strategies detailed in this masterclass: www.leadguru.co.uk/agency-clients-masterclass/
Hi Ben! We assume that it’s the same campaign running through those first 4-5 weeks? Not a new campaign each week? Because, if some people need to see an ad for let’s say 5 times before they purchase, then if a campaign runs for a week and they only saw an ad for 2 times, and you stop that campaign and launch a new one, those people who saw the ad 2 times might not see the ad for third time from the new campaign, cause the new campaign won’t be targeting the same people that the previous campaign was targeting, right?
Hi Tengiz, yes I would keep using the same campaign. Facebook is smart enough to navigate some of the issues you are talking about there. But for many reasons you want to keep using the same campaign.
Hello ben.. Thanks for the video, very insightful. I just want to know how we can track conversion than happen after 7 days?? (because in FB ads usually I used 7 days attribution setting) And if our client is a small business running ads just for 14 days or 30 days and than the result is not very good, how we solve that problem? Can we have a successful ads with Short time frame and low budget? Thanks ben.
Thanks again Ben , facebook phoned me for a consultation and recommended me to use “add to cart” objective instead of “purchases” to get fb out of the learning phase quicker, do you agree or standby using purchases?
@@BenHeath how long should I wait to see my first purchase after starting an ad? My Facebook is now saying my ad may not optimize for purchase conversion because I haven't made a sale in the last seven days. It was not like this when I first started running the ad because I had sales the week before I made the ad
what's your take on a 50$ CBO that performed well (2 conversions/day) for 2 days and then does absolutely nothing on day 3? As a small business owner, that $50 loss is totally jarring and disturbing. Do I just brush it off and keep running? It's absolutely anxiety inducing
Hi Mitchell, I'd try to brush it off as much as possible. The more you go on and the more success you have, the more you'll see that. I'd also recommend checking out this video: th-cam.com/video/E0lbvr71wR8/w-d-xo.html
Hey Ben, thanks again for your great advice. This video has raised a question in my mind regarding how I'm measuring the success of my ads. So to cut a long story short I've started a dropshipping store selling household goods, and dropshipping gurus advise that if you don't see a profit from ad spend within 7 days you should kill that ad set and move on to another product. Is there any fairness to that advice or is 4 weeks a minimum to notice any uptrend in ROAS and ad success? My store is brand new with only 21 customers so far in 4 weeks so I'm under no illusions, it'd just be helpful to know how to understand the data. Many thanks again, Sean.
Hi Sean. I don't think 7 days is enough. How long is enough will depend on how far from your target cost per purchase you are. If you're very far away then you can make the call earlier.
Hello Ben, Facebook is getting rid of the original audience insight page and brining in a new one. Can you make a video how we can use the new audience insight page to our use. Along with if the "Potential Audience" tab is useful for creating campaigns. Thanks
Great video! I only have a question about 9:50, does the pixel/ad manager still registrate a purchase if you turn an ad off, and people purchase 4 weeks later because of that ad? Or was that like an example to demonstrate the principial?
Yes it does, provided you have your attribution window set up to include more than just 1 day click. The default is 28 days click so you should be all good. Here's a video on attribution windows in case you are interested: th-cam.com/video/s5QxD5Rwt8c/w-d-xo.html
Hi Ben, I'm loving your videos! I wanted to clarify where you get the reoccurring revenue from? We're an established business so already have customers making purchases online. If I just add all repeat purchases into that column the data will be inaccurate. Would it be a good idea to just go with an estimate using % returning customers?
@@BenHeath Thanks for this info Ben! But how would you define this % estimate, ho to track and measure reocurring revenue when all FB data is hashed? Am I missing something?
Hi Ben, Ive been doing a traffic campaign for 12 days, 900 clicks with 0,16$/click and so far made one sale. I have been making some tweaks about every 2-3 days which I am hoping is one of the reasons the campaign is not buying me a castle yet. Can you confirm that? No need to comment on the exaggeration! Thanks a lot for your help
First thing I would change if you can is switch to a conversions campaign. You're likely to see a lot more conversions that way. 1 in 900 clicks is a very low conversion rate.
@@BenHeath Ben, I honestly appreciate your help. I already changed to conversions and use now a customer audience list. No need to hold on to a sinking ship! Thanks again and wish you all the best. If there is anything i can do to help you out, go ahead and tell me, I would be glad to help
Hi ben thanks for the information, I executed an ad for the first time and made 2 sales right away-> ran that ad for the end of the day after that since didn't make any sales the next day I shut it off. Should I run the same ad again?
Hi Ben , would you say that the same growth model would still be applicable to e-commerce product based businesses ? IE small $20 impulse buys ? Thanks Ben
Hi Ben. Thanks for this really great video! I was wondering, if I am running campaigns with the lead generation objective, would all of this apply to that too? So I am not running for conversions, but lead generation on a Facebook form. Would Facebook become smarter over time with a lead generation objective campaign? Thanks.
Hi Ben. Great video, I just had one question. In weeks 15 and 16 you have still said it is possible to generate initial revenue? I'm probably just misunderstanding the definition of initial revenue, but I thought it was any initial purchase that a customer makes as a result of seeing your ad. If you're not spending any budget on ads how can we generate any 'initial' sales?
I own a nature oriented T-shirt company, I have a $1000 to spend on ads, should I optimize for traffic/product page views, then create a lookalike audience but then optimize for conversion?
Good explanation, really good education...but, that's too optimistic. Myself running two e-commerce businesses and have fair amount of FB and digital media marketing knowledge.. I believe your calculations are too too optimistic. Three months is hardly an enough time to run any numbers. In my experience (USA and India) you will hardly learn the surface tricks of the trade in 3 months and your return on Ad spend will hardly touch the number 0.5 to 0.9 let alone 3.21, 4.71 ......
Hi Ben, great video, thanks! Just a quick question, one thing that I am very confused that I saw other gurus talking about how to scale facebook ads after 1 week of testing which is different from keep spending same amount money each week until 4th week to decide if need to continue the campaign or not. Would you have any opinons on this scaling thing? Thanks!
Hi I'm into FB In-Stream ads. Just want to ask what should I do to get more organic views? Or is there a specific ads that I can use to get organic views perhaps? Thank you
ok check this out, I reached 17.799 people, with 38.968 impressions, 712 link clicks and just 11 views on my video on youtube. Explain this to me. It would make sense if 50% of the link clicks registered but it didn´t. 712 people clicked on the link and only 11 stayed to watch a video on youtube? Something is wrong man.
Hi Clay, did most of those clicks come on the Audience Network? A ton of clicks there are accidental so I would always recommend just focusing on feeds and stories when running the traffic objective.
@@BenHeath Thank you so much for replying Ben, I appreciate your time. Most of the clicks happen on the RIGHT COLUMN on Facebook, I am using Conversion objective. Its a Lyric music video I am running. I even retouched the link a little bit. Check it out here. th-cam.com/channels/ULZYibEagqC3wmvaVDRzVg.html
Hi been running an ads for 3 days now and still no sale. My question is how will you know if the ad is already winning or not? And should I kill my ads now since still no sale for 3 days already? Please help me. Newbie here. I'm not sure if i'm doing the right thing :(
Hi Elii, that depends on what you are spending and your target cost per purchase. I would spend 3-5 times your target cost per purchase before turning it off if you haven't generated any sales.
@@BenHeath hi ben, thanks for your comment. I just got 1 sale the other day and another 1 sale yesterday. Is it a good sign? or should I need to change something on my ad set? or just leave it as is?
Thanks for you great videos! Honestly you speak too fast and following you as not fluent speaking man is sometimes difficult :) can u please speak a little bit slower :)
Thanks for watching guys! Let me know what you think in the comments :)
That dog barking gets me every time 😅
But great content Ben, thank you!
Intruder alert!
Thanks :)
This was so helpful. I seriously had a lot of ah-ha moments and now have a much better understanding with better goals in mind. Thank you sooo much!
Okay I'm launching my very first ad today and I love your videos, I'm watching all of them and using all your resources haha just subscribed!
Awesome! Best of luck with it :)
This is super-helpful. I promote an affiliate product that has a free trial for a week followed by a half-price first month then either an annual or monthly subscription so it can take more than 2 months to get paid. I would definitely be out of money before then so I think I need to look at making some more money with other avenues before getting started.
Glad to hear it :)
That dog scared the living daylight out of me. I thought I got a stray dog crawl up next to me without me realizing! Awesome content still. As always!
Hahahaha :)
Perfect timing! Thank you SO much for posting this!
You're so welcome!
Is anyone else from the comment section advertising products that sell weeks after the first interaction? I made my first sale following up with a customer for 2 weeks in a row and he paid on the 3rd week, the price range of the product we sell is between $2,000-$6,000.
yes 3 months later customer brought 3 leggings then 2 weeks later 3 more leggings then 1 week later 2 more leggings.
You are my favorite guy on the internet right now
Thanks a lot :)
liked before watching
Awesome - thank you :)
Hi Ben, I really appreciate this video. Never thought that it can this long for a campaign to succeed. I always give up way too early on my ads. Btw, I am your fan from the Philippines. Thank you!
Thanks Maria - yep the best results are always seen over time :)
Whoa. Not kidding, I've been making a living from FB ADS for my business for 15 months now and i never had a campaign running longer than 4 weeks. Always started with a roas from 1.8 to 2 and panicked when things changed after some time and started all over again. Excited to see where this goes! Thanks ! If i might ask a question: Since a person should see the ad around 4-5 times before he/she actually buys, the frequency should be around 4,5 ?
That's easy to do!
No you don't want cold audience frequencies to go above a 2.5 usually. Frequency is an average across the entire audience. So a frequency of say 3 means that a lot of people won't have seen your ad and some have seen it 6 or 7 times.
BEN, THIS IS ACTUAL GOLD!! I learn more from YOUR channel than classes I went to.
I have a few questions though.
Throughout the whole 12 weeks, are we in the SAME campaign? You retarget & launch a new product with different campaigns right?
You mentioned make some changes to our ad, and refining our campaign -- Would that affect our campaign progress?
THANKS A LOT BEN!
Thanks a lot Keena.
1) In this example I'm using one campaign. You could have multiple campaigns running that offer different things though.
2) Yes it would and that's the point. By pausing underperforming elements you should be able to improve campaign performance.
Hi Ben, thanks a lot for this video! I was actually worried because I haven´t had any good results in the first 24 hours, now I know I have to give it time. But can I ask you something? Is there any sign that your Ad is just not performing well and you should start over even before that week? My audience is the US, I´m getting high CPMs and a very few almost to no clicks to my site. Of course the Ad has been running only for 24hrs but just wanted to make sure if there´s any moment when you decide to just turn it off and start over before that week.
Once again thanks a lot for making these videos with a super high value.
I agree with your thinking process. However, it would be nice to see actual numbers, because we all know how the MLM guys throw out unrealistic numbers to sign up new dealers. PFA is never a good way to generate numbers.
This man must have the most impressive polo shirt collection.
Hahahaha :)
I really needed to watch this. I was so concern with the cost. After 1 week...I turned off the ads.
Happy to help :)
Thanks Ben, awesome content! This video was super useful and worth watching
Glad you enjoyed it!
Another awesome video. Thanks Ben
My pleasure!
This was solid, man.
Awesome job with this.
Thanks Dino :)
best advice I'm interested in your company when i get more money
Glad to hear it :)
did anyone else hear the dog bark or am i going crazy bc it didnt phase him lol
Yeah that will be the office spaniel :) I'm just used to it
Thanks Ben for the amazing Video❤️
My pleasure!
Great video Ben, as always.
I have a question for you regarding this video:
-Since you said that it could take some time for a campaign to gain traction and profitability, do you ask for a minimum time commitment from your clients for your services? If yes, should a freelancer ask for a minimum time-commitment as well? Because by watching your video it seems like it is difficult to guarantee mind-blowing results within the first month. Thanks in advance for your answer.
Glad to hear it :)
That is a good question. We just start with a month and use a rolling contract but I will be very upfront with clients and say if something is likely to take 3-6 months or longer to be successful. Most our clients already have campaigns delivering at least average results before they start working with us so we can come in and improve things immediately in those scenarios.
@@BenHeath got it, thanks for the quick reply.
no one gets mind blowing results the first month, take that right out of your vocabulary.I say yout looking at losses for the first 6 months
Hey Ben, awesome video. I love your long term approach when looking at ad metrics. How do you deal with new 7 day attribution window for reporting conversions? Facebook announced that this switch from 28 days to 7 days will go live in October 2020. But I can still see conversions attributed to clicks that happend weeks ago in my campaign. Thanks.
Great content as always!
Thanks Alvin - much appreciated :)
love this! thanks mate!
Glad you liked it!
Extremely helpful. Thanks.
Glad to hear it!
Question:- When doing retargeting ads for your email campaigns should I use traffic ads or conversions ?
I'd use conversions :)
Hi Ben. Great video as always - we always send people to your videos when we get asked about Facebook Ads.
We have a question about about client ad accounts - do you think clients of ad agencies should pay for their adverts from their own ad account, or do you think the agency should pay from their ad accountt?
Thanks a lot :)
First option
@@BenHeath Many thanks.
How much time you suggest waiting for the first purchase/ad to cart, on your first ad campaign? Of course it variable but how much time you suggest waiting till confirming that the ad just isn’t working properly?
(Our products are in the region of 30-40$)
Please answer this question
Wouldn’t changing the creative of an ad mean I would have to go back to the learning phase?
19:51 does this apply to when doing lead generation? Because if I turn off the ad, it won’t be exposed to people anymore.
So how would they be able to fill out the instant form?
Great one today! Really
Glad you think so Daniele :)
Great content Ben thx!
Glad you think so!
Great tutorial!..... But what if returns stay below investment after 3 months? ..... Facebook lose nothing... But I lose... Is there anthing proving that my ads will result bentter than invested money? In any case, Facebook will make money. But I could be successfule or maybe losing money.... As long as we advertise.... Facebook will make money.... but the risk will be ouw own. Am I wrong? we can make benefits from Facebook Ads. But we may not get any return from Facebook ads. But Facebook will alwasy make money.
Hey Ben, awesome content as always! I have one for you... How do you scale the winning Ad Sets if you have a budget at campaign level (CBO)?
Do you just duplicate the campaign budget, duplicate the Ad Set or switch to an Ad Set level budget? Or maybe even create a new campaign?
Thanks!!!
Thanks Tomas. Great question. No I will pause the underperforming ad sets so that only the winning ones remain. Then I will scale the CBO budget.
@@BenHeath Understood, thanks so much!
Very helpful. Thank you.
Glad it was helpful!
Great video! How do you suggest tracking recurring revenue within Facebook Ads Manager? Is that possible?
Thank you very much for this.
You're very welcome
Thank you! Well explained!
Glad it was helpful!
@@BenHeath yes and using basic spreadsheet helped a lot. I'm just starting. and my experience was 1week of my ad was a success and acceptable ROAS but still high. Now, 2nd week, tweaked the audience but very little sales. this vid helped explain that I had to wait for better "frequency" to improve my sales. Thank you!
Hi Ben, brilliant content as usual :)
Based on this, how would you calculate the minimum ROAS to set up in your Facebook ad set for a subscription business? assuming that the business would be happy with a Customer Lifetime Value ROAS of (at least) 1.0.
Thanks Diane. You'd have to first calculate how long a customer stays on average. Is it 3 months, 6 months, 12 months, etc. Then you can plug that number in and make the calculation.
Hi Ben how much do you recommend for us to spend daily on ads to see a good conversion rate? Thank you!
Just started running a purchase conversion ad for my team yesterday, and I am already worried about not getting any results when the cost is going up.
Watch out for that! Panic has caused more campaigns to fail than anything else.
thanks for the video. would be interesting to hear, from your experience, videos that are specifically for higher ticket items/ videos for cheaper ecomm products/ services and how the strategies might differ
Great suggestion - I'll add that to the to-do list.
Thanks Ben. The example given seems practical for a small product purchase. However, if it's a service that cost $5k, how long would you run the ad ?
With that sort of offering, you will need to extend your time-frames. How long will depend on your business. How much are you spending? What's the maximum you can afford to acquire a customer? What's your average lead time? etc.
You deserve more subs
They're coming :)
I'm an indie author trying to make it with the help of FB ads. I've donated a lot of money to Zuck over the years, but haven't got it back 😂 Others are killing it, but I'm doing something wrong. So frustrating...
Hi Ben, does not having fb pixel on your website have an impact on the performance of your ad campaign?
Yes it does
$140 a day. I see why I’m not getting any results. I’m working off of $5.
Most people start with something similar. You'll get there provided you stick at it. We have campaigns running at $5,000+ per day.
@@BenHeath 😯
great video been .were can you get that sheet your useing
ima be the greatest rapper of my generation!!!:)
i spent 20$ a lready and still no sales. im beginning to get mad😡
That's why success is 80% psychology. I spent hundreds before generating my first sale. I'm very glad I did though!
Hey Ben great video how can I recreate it so it adds the numbers up?
Hi Ben, thanks for the vid! As for your agency, how did you generate the initial revenue? Because clients signing on can take a while. Do you have some sort of course you offer to them first?
You are very welcome. To get clients when I started, I used the strategies detailed in this masterclass: www.leadguru.co.uk/agency-clients-masterclass/
Hi Ben! We assume that it’s the same campaign running through those first 4-5 weeks? Not a new campaign each week? Because, if some people need to see an ad for let’s say 5 times before they purchase, then if a campaign runs for a week and they only saw an ad for 2 times, and you stop that campaign and launch a new one, those people who saw the ad 2 times might not see the ad for third time from the new campaign, cause the new campaign won’t be targeting the same people that the previous campaign was targeting, right?
Hi Tengiz, yes I would keep using the same campaign. Facebook is smart enough to navigate some of the issues you are talking about there. But for many reasons you want to keep using the same campaign.
Hey Ben, great video. Just curious to know how you are tracking the recurring revenue or is it on a predicted basis? Dan
A lot of CRMs have this functionality. Otherwise you can do it manually or calculate an average and apply that.
I like your Videos
Hello ben.. Thanks for the video, very insightful.
I just want to know how we can track conversion than happen after 7 days?? (because in FB ads usually I used 7 days attribution setting)
And if our client is a small business running ads just for 14 days or 30 days and than the result is not very good, how we solve that problem?
Can we have a successful ads with Short time frame and low budget?
Thanks ben.
That's just not possible within Ads Manager anymore I'm afraid. You'd have to use a third party tracking tool.
@@BenHeath thanks for the answer 😁
any recommended third party tools? Maybe you can put your affiliated / referral link.
Thanks again Ben , facebook phoned me for a consultation and recommended me to use “add to cart” objective instead of “purchases” to get fb out of the learning phase quicker, do you agree or standby using purchases?
I would not agree with that. I'd stick with purchases :) Their advice can be a bit suspect.
@@BenHeath how long should I wait to see my first purchase after starting an ad? My Facebook is now saying my ad may not optimize for purchase conversion because I haven't made a sale in the last seven days. It was not like this when I first started running the ad because I had sales the week before I made the ad
what's your take on a 50$ CBO that performed well (2 conversions/day) for 2 days and then does absolutely nothing on day 3? As a small business owner, that $50 loss is totally jarring and disturbing. Do I just brush it off and keep running? It's absolutely anxiety inducing
Hi Mitchell, I'd try to brush it off as much as possible. The more you go on and the more success you have, the more you'll see that. I'd also recommend checking out this video: th-cam.com/video/E0lbvr71wR8/w-d-xo.html
Hey Ben, thanks again for your great advice. This video has raised a question in my mind regarding how I'm measuring the success of my ads. So to cut a long story short I've started a dropshipping store selling household goods, and dropshipping gurus advise that if you don't see a profit from ad spend within 7 days you should kill that ad set and move on to another product. Is there any fairness to that advice or is 4 weeks a minimum to notice any uptrend in ROAS and ad success? My store is brand new with only 21 customers so far in 4 weeks so I'm under no illusions, it'd just be helpful to know how to understand the data. Many thanks again, Sean.
Hi Sean. I don't think 7 days is enough. How long is enough will depend on how far from your target cost per purchase you are. If you're very far away then you can make the call earlier.
Ben Heath thanks again
Hello Ben,
Facebook is getting rid of the original audience insight page and brining in a new one. Can you make a video how we can use the new audience insight page to our use. Along with if the "Potential Audience" tab is useful for creating campaigns.
Thanks
I'm planning to do just that :)
@@BenHeath You're the greatest !
Great video! I only have a question about 9:50, does the pixel/ad manager still registrate a purchase if you turn an ad off, and people purchase 4 weeks later because of that ad? Or was that like an example to demonstrate the principial?
Yes it does, provided you have your attribution window set up to include more than just 1 day click. The default is 28 days click so you should be all good. Here's a video on attribution windows in case you are interested: th-cam.com/video/s5QxD5Rwt8c/w-d-xo.html
Ben Heath thanks a lot!
Hi Ben, I'm loving your videos! I wanted to clarify where you get the reoccurring revenue from? We're an established business so already have customers making purchases online. If I just add all repeat purchases into that column the data will be inaccurate. Would it be a good idea to just go with an estimate using % returning customers?
Yes I'd use an estimate. This metric will vary so much depending on what industry you operate in so I can't really give a timeframe.
@@BenHeath Thanks for this info Ben!
But how would you define this % estimate, ho to track and measure reocurring revenue when all FB data is hashed? Am I missing something?
Hi Ben, Ive been doing a traffic campaign for 12 days, 900 clicks with 0,16$/click and so far made one sale. I have been making some tweaks about every 2-3 days which I am hoping is one of the reasons the campaign is not buying me a castle yet. Can you confirm that? No need to comment on the exaggeration! Thanks a lot for your help
First thing I would change if you can is switch to a conversions campaign. You're likely to see a lot more conversions that way. 1 in 900 clicks is a very low conversion rate.
@@BenHeath Ben, I honestly appreciate your help. I already changed to conversions and use now a customer audience list. No need to hold on to a sinking ship! Thanks again and wish you all the best.
If there is anything i can do to help you out, go ahead and tell me, I would be glad to help
It`s Manuel btw
hey ben, can I get traffic to my website with google ads then retargeting website visitors on Facebook to them.
You sure can :)
Pure gold - Thanks Ben
Thanks Eli :)
Hi ben thanks for the information, I executed an ad for the first time and made 2 sales right away-> ran that ad for the end of the day after that since didn't make any sales the next day I shut it off. Should I run the same ad again?
Hi Emily. Great start and it sounds like you need to give that ad some more time to me.
Hi Ben , would you say that the same growth model would still be applicable to e-commerce product based businesses ? IE small $20 impulse buys ?
Thanks Ben
Hi Edward, yes I would. It might be exactly the same but the logic applies.
Hi Ben. Thanks for this really great video! I was wondering, if I am running campaigns with the lead generation objective, would all of this apply to that too? So I am not running for conversions, but lead generation on a Facebook form. Would Facebook become smarter over time with a lead generation objective campaign? Thanks.
Yes, absolutely :)
Yes, absolutely :)
Hi Ben. Great video, I just had one question.
In weeks 15 and 16 you have still said it is possible to generate initial revenue? I'm probably just misunderstanding the definition of initial revenue, but I thought it was any initial purchase that a customer makes as a result of seeing your ad. If you're not spending any budget on ads how can we generate any 'initial' sales?
sorry can you tell me what is benefit get from this ?
THANKS
You're welcome!
I own a nature oriented T-shirt company, I have a $1000 to spend on ads, should I optimize for traffic/product page views, then create a lookalike audience but then optimize for conversion?
Hi Grant, I'd start by optimizing for purchases :)
Ben Heath, even if I have no pixel data? I’m just afraid of wasting my money
Gold
Hi Ben, how do you actually know if the Purchases thats is recorded on your ad came in because of your ad?
Hi Dylan, if you set up the Facebook Pixel properly, you'll see all that data in your ad account :)
Good explanation, really good education...but, that's too optimistic. Myself running two e-commerce businesses and have fair amount of FB and digital media marketing knowledge.. I believe your calculations are too too optimistic.
Three months is hardly an enough time to run any numbers. In my experience (USA and India) you will hardly learn the surface tricks of the trade in 3 months and your return on Ad spend will hardly touch the number 0.5 to 0.9 let alone 3.21, 4.71 ......
should the roas be a good indicator after 1 week with 200 a day ad spend
Yes I'd say so :)
What if there is no initial revenue in week 1 and 2? Just spending
It depends on your business. If you have high average customer values that might be something you just have to go throuhg.
Hi Ben, great video, thanks! Just a quick question, one thing that I am very confused that I saw other gurus talking about how to scale facebook ads after 1 week of testing which is different from keep spending same amount money each week until 4th week to decide if need to continue the campaign or not. Would you have any opinons on this scaling thing? Thanks!
You can scale after week 1 - but things need to be going very well for you to do so.
how to increase the ad spend without putting the ad in review or learning phase again
You can't really - but I wouldn't worry about that. The learning phase is not something to be feared. If you are in a position to scale, go for it.
You talk a lot until you spill the information we need
Context is important
How are you tracking recurring revenue?
Depends on the business. Some businesses we work with use have CRMs that track all that for you.
Hi I'm into FB In-Stream ads. Just want to ask what should I do to get more organic views? Or is there a specific ads that I can use to get organic views perhaps? Thank you
I don't do much on the organic side of things but audience building is probably the best way to go. Build a Facebook Group or email list for example.
@@BenHeath Got it thanks... but is there any particular fb ads I can use so my followers become more engaging?
Office 🐕:)
Haha indeed :)
Is this video still relevant for 2023 ?
Thanks.
I am running 2 ads for testing. Should i pause them at night so that most of budget is spent in peak hours?
Facebook should do that for you automatically to some extent, provided you are using a conversion based objective.
ok check this out, I reached 17.799 people, with 38.968 impressions, 712 link clicks and just 11 views on my video on youtube. Explain this to me. It would make sense if 50% of the link clicks registered but it didn´t. 712 people clicked on the link and only 11 stayed to watch a video on youtube? Something is wrong man.
Hi Clay, did most of those clicks come on the Audience Network? A ton of clicks there are accidental so I would always recommend just focusing on feeds and stories when running the traffic objective.
@@BenHeath Thank you so much for replying Ben, I appreciate your time. Most of the clicks happen on the RIGHT COLUMN on Facebook, I am using Conversion objective. Its a Lyric music video I am running. I even retouched the link a little bit. Check it out here. th-cam.com/channels/ULZYibEagqC3wmvaVDRzVg.html
Hi been running an ads for 3 days now and still no sale. My question is how will you know if the ad is already winning or not? And should I kill my ads now since still no sale for 3 days already? Please help me. Newbie here. I'm not sure if i'm doing the right thing :(
Hi Elii, that depends on what you are spending and your target cost per purchase. I would spend 3-5 times your target cost per purchase before turning it off if you haven't generated any sales.
@@BenHeath hi ben, thanks for your comment. I just got 1 sale the other day and another 1 sale yesterday. Is it a good sign? or should I need to change something on my ad set? or just leave it as is?
Thanks for you great videos! Honestly you speak too fast and following you as not fluent speaking man is sometimes difficult :) can u please speak a little bit slower :)
slowdon the video
*bork bork* show dog pls
Thanks for the nice video, but how do I measure recurring revenue? or is it only predictions?
Thanks Mayar. You can make predictions based on averages. You can also use CRMs that calculate it for you.