Hi everyone. Please, who can help me with Facebook Adds. I have a few advertising with daily 5€ budget. I targeted UK, USA, and EU, but I didn't get enough visitors to my Shopify store, but when I added INDIA to my targets on Facebook, I'm getting a lot of visitors from India.
Hi, I partially agree with what you said but there are nuances. If the ad sets (targeting groups) are separated and they are smaller than let’s say a few thousand people, your frequency level would go up to 5 in 2 days and you’ll be paying much higher CPAs. An important key factor is how big your audiences remain after you split them in different ad sets. + using CBO with minimum ad spent limit per ad set is preferred.
Can i have an example of how to set the minimum limited budgets, of a CBO of $20 per day with 4 ad sets? How many ad sets of those 4 should be minimum limited and how much $ each to a $20 cbo? For example: All 4 ad sets would get $5 each minimum? Or just the 1-2 of them and the remaining 2 with no limit? thank you in advance.
I'd suggest to try the second method. But also try multiple interests within one ad set. Especially when Meta Business Suite has already created interests for you. I've done some crazy results with these plug and play ad sets. (For those who are interested: CPC
Nice tips! I think your website traffic will increase as you get interaction by advertising. The secret to a good advertising campaign is to identify the right target audience and always be aware of what your competitors are doing. By using WASK these are pretty easy!
Sir very thanks for video its gives me a huge boost Because this is the same trick am using for my company ad & generating good leads. Happy to see what am doing for months you're also recommending the same❤❤❤ By the way sir if you want any advertiser in your team am always ready just to gain experience from you not money
Good topic, Ben. Now, how to test along with various ad creatives? Test the ad creative first, before doing this? Or do this, and use all the various ad creatives within each ad set?
Thanks for the video. But i have never seen anyone doing multiple interests in 1 adset. Now all the videos teach you to use 1 interest per adset. Great video anyways.
Brilliant video as always! One question I have is what if I’m not sure whether it is travel, sports or health that works better for my product…can I use audiences with multiples interests and then, let’s say travel is the winner, break that down as single interest audiences after? Thanks 😊
First of all I can't thank you enough for what you doing. You provide a ton value there. If you don't mind I would like to ask a question when it comes to behavior/interest targeting part. Let me say for example that we have a service that we can provide online... For example online psychology 1-1 sessions but specifically for athletes. Does it have any meaning to target athletes and narrow down to Psychology or Personal development ? Or it is better to let the facebook algorithm figure things out by just targeting athletes?
Thanks for all the great content Ben! We are a single product company. Curious how this fits with your single CBO campaign theory? Would you run something like this alongside your main campaign as a testing ground and then promote the winners into the main campaign alongside warm audiences and lookalikes? Basically - little confused how to approach audience testing AND scaling within the single CBO campaign structure 😂 thanks!
Along those lines - wouldn't CBO just allocate to the best ad set - so you wouldn't need to worry about turning the lower performers off? Alternatively, would it be advisable to target more broadly and just let FB algorithm do the work? I know I'm missing something - the concepts are just so hard to keep straight!
Hi Ben, based on my personal experience, Facebook would automatically compare the performance of each interest group and then reallocate my budget to the groups that outperform others. In other words, taking yours as an example, theoretically, Facebook could quickly find out that Vacations group and Adventure Travel group perform better, and soon Facebook will minimize or even stop showing ads to the audience in rest groups and leaving all the budget on the two outperforming ones. In this case, it's the same as you manually testing and choosing the interest groups to advertise. On top of that, the standard setting gets out of the learning phase faster, costing the advertiser less in the beginning. What's your thought?
Hi Steven, I think you make a good point but there are two issues with it. Firstly, I think you are giving Facebook a bit too much credit to be able to distinguish between the interests you have added into a single ad set. I think the people in there are not as segregated as you say. Secondly, you don't find out which works best - which is critical for improving results with future campaigns, ad sets, etc.
Great video Ben👏👏...could i ask a quick doubt what about ads...can we keep it same for all the adset or change them and experiment with the best performing adset...thanks in advance for your time🙏
EDIT: I wrote my comment before i'd seen the ending of the video. I see the point, and the approach is interesting. But what you are proposing pretty much contradicts Facebook's own recommendation of combining ad sets. Furthermore, for this approach to work / be more credible, you would need to exclude 4 interests from each ad set, otherwise you'd most likely have overlap. At least, that's my opinion :)
As a beginner in Ecom, I love your videos. I set my ad sets as per your video. Can you advise. I'm from Australia. 'I've been running a campaign and already spent $100 and No Sales on a $10 budget with 5 ad sets /Interests & 3 videos creatives. Should I kill the campaign?
For those with lower budgets, I suppose you could put one interest per ad set and then switch on CBO at the campaign level, and just rely on facebook's algorithm to invest the most money in the best performing ad set? As we only spend £100 per day, I think if we broke down £20 per ad set we wouldn't get good results as this is less that our average CPA.
What happens when you are a local business and the keywords you are running separately have a low audience and there is too much overlap among them? I'm also seeing that Facebook tends to allocate more budget to Ad sets where there are higher audiences instead of the ones that perform better
Great info. Thanks for sharing it. I'm currently running an ad the standard way. My target audience has about 25 topics (I sell science themed gifts). Separating out 25 topics seems a bit much. Do I have too many target audience topics to begin with?
Hi Ben! Thank you for all the knowledge you are sharing I would Like to know, if I want to target audience for shoes. especially women's heeled sandals. What is the right target audience ? Many thanks
Great video, we do this too. However, this depends on whether those interest / behavior audiences have large enough audiences. Facebook's audiences are getting smaller and smaller, and so audiences need to be combined more and more.. But yes, Facebook's warnings are ridiculous!
Thanks for this Video, it was very useful. If a campaign has 5 adsets targeting say Travel as in the video, would you exclude the other interests in each respective adset? My assumption that you avoid duplicating ads being presented to the same audience. Your thoughts please . . . . . . .
what use is similar : 1 campaign WC 4 adsets ( 4 interests ) 4 ads per adset ( one pic, on video, carousel, combined pics as a video ) duplicate ads So, I have this structure : 1>4>32 I can add more creatives, or adsets, it depend to the product/service
Hey Ben, I think this topic is quite controversial. Let's say you test these interests in isolation, but they are very very similar and the audience overlap is high. Once you spend even as little as 50$/day per ad set, you start competing with yourself which leads to a higher cost. On the other hand, categorizing the ad sets with multiple interests that have similarities do make sense more. I'd love to hear your thoughts about this.
Overlapping customers are not a bad thing, surprisingly, I think it will be the same as the effort you put into retargeting. The point being, this technique will help you to take actions, not to have one complete flawless ad set. And after you have that insight you can create more on-point targetings towards your customers.
@@tinooze Ok, let's say that you found one interest that give you good results, where do go from here? What kind of information is giving you unless just running ads with interests related to jewelry. What I do instead is categorizing the audiences with its interests which to me make more sense. Imagine, 1 ad set with all competitors, 1 ad set with the cusomers' hobbies , 1 ad set with magazines they read.
@@BestKiteboardingOfficial Actually, it hurts because you are competing with yourself, and especially when you are on a low budget , this is extremely important because every dollar is important to spend efficiently, but this is just my opinion.
Hey Ben, a fan and a follower of your work and content but one think I would like to tell you is AUDIO on your videos are really low i have to pump up my speakers to full to hear you. please look into this.
Spot on once again, Ben. Thanks. Curious to know, does it make sense to combine a couple of better performng targeting options down the line when we are introducing new creatives/offers and//or starting new campaigns? Just to help out with easier campaign management.
Thanks a lot. I like to follow the logic all the way through so for me it doesn't. The exception would be when the best performing audiences end up being too small to run for very long by themselves.
so would you say we can combine what you suggested with what facebook suggested? 1. testing and find out all the targeting that's top perfomirng and efficient, 2. step 2, then consolidating the ad sets to allow it work better per facebook?
very basic campaign structure.. I guess someone that is really a beginner might see this info as useful, but I hope you will start putting out some more advanced content since this basic stuff is easy to find & learn by almost any channel here on TH-cam.
I think it’s easy to assume that simple is not effective. In my experience the exact opposite is often true. That said - I cover all sorts on my channel - the video before this one for example had a more complex structure if that’s what you’re looking for
Hi Ben! Thank you for all the knowledge you are sharing I have a question, as I can see your guidelines is 1interest per as set but I also observe when you made 5 ad set you keep all interest which will have similar audience, don't you think after only few days this campaign will face overlapping issue? Or you just give similar interest for example or you actually give similar interests in each ad set
Hey Ben thanks for all the fantastic content is really top notch!! When a beginner just starting a conversion campaign…how much would you advise spending on an interest test adset before you give up because of no conversions and try another interest? Would this be a % or multiple of the product s cost? Or another target? Thanks for any help
Hey Ben, I've been running ads off and on for a couple of years. Not once in the history of any of my campaigns, has the "learning phase" shown up in Ads Manager. It only shows "in draft", "processing", or "active"....I wonder why it never shows that the Ads are in the Learning Phase". Have you come across this ever? I run the ads exactly as some of my colleagues do (music marketing), and their ads show "learning phase" until 50 conversions or so, but mine never do...And my ads seem to run less efficiently. I've verified my domain and done everything else step-by-step and my pixel is active and working correctly. Any advise appreciated. Thanks for your vids!
Thank you for your teachings! I would like to ask, with the 5 different ad set names you made, are the image or video ads used the same for all 5 ad sets?
Great one Ben! But something that is unclear for most us here is that, do we use ABO or CBO for this setup. That’s the missing piece of puzzle. Please help! Thanks.
@@BenHeath thanks mate! So you mean CBO and then equally distribute budget manually or let the algorithm do its job? I think its the example you gave which spilts 200 bucks equally that raises this question .
Your budget for your ad/audience test should be 3 times your target cost per acquisition. So if your product is $50 and your goal is to acquire customers and break even on your ad spend with a ROAS of 1, then your testing budget is $150, $50 x 3. So to answer your question... spend $50 per day for 3 days or $25 per day for 6 days, to test your audiences. Cheers!
Thanks Ben, great video. One question, though: if I am located in a region that is very much less populated than the UK you are targeting. Let's say I have a total audience of 15000 people with the "merged" interests/behaviours. Should I use Advantage+ budget or will I mess up the data about the performance? I also sometimes work with very limited budgets: can I use Advantage+ or the strategy just won't work properly?
Thanks :) If you are targeting multiple different targeting options with very different audience sizes then I would be very careful with that as some of your smaller ones probably won't get many impressions. Otherwise I think it's fine.
Hey Ben, I’ve been using the standard approach and will start testing this way. What’s your recommended ad budget for the better method? Assuming a 1k-1.5k monthly ad budget for a local business
Hi, great tip, just wondering if it will work for a localised targeting, e.g. a 3-mile radius of a store. Why I'm asking is that the audience size will be significantly smaller if they are separated out into different AdSets, and think it might be too restrictive for the ads to perform, any solution around this if I were to experiment with this strategy with a smaller audience size? Thanks.
Ben, I never learned so much about Facebook ads, thank you much! My question is: Once I have figured out my winners targeting, is it a good idea to use them for my New Omnipresent Campaign instead of adding a bunch of targets? Although doing this, it is going to make my audience much bigger than 50.000. What is your advice for this? I hope my question was clear! Thanks a lot! 😀
Happy to help. I wouldn't apply this targeting approach to an omnipresent content campaign. For that I would use a different ad set structure, where each ad set includes the same targeting option. I'd revisit my vids on Omnipresent content for more details :)
Hey Ben, thanks for making these great videos! Any suggestion on how long to run the ad sets before deciding which to remove, and which to expand on? New to all this, currently working on our first campaign ever!! 😲
Thanks Mark - we usually start with a 7 days assessment window but that is with a reasonably large budget. If you are operating with a smaller budget then you're going to want to expand that.
Is this relevant if we have a small niche audience (ex. Insurance Agents) and the individual ad sets, even if we upload a list of 200k insurance agents, is too low to target and therefor too expensive(showing 0 leads, 5k-15k reach @ $200/day). I've had to add the Lookalike of that custom audience in the same ad set just to get to a point where we can run at $65/day to get an expected 2-10 leads. (6k-17k reach). I love the idea but it seems when i try to target like this I can't find a large enough audience. Thanks for the great videos. Just starting in Paid Media.
Hey Ben-love this, thanks! Do you suggest combining multiple lookalike audiences or keeping them in 1 ad set? I've noticed that my lookalike audiences aren't performing too well and Facebook recommends that I combine ad sets. Do you think that I may be competing against myself given that each lookalike source audience is very similar? What do you suggest?
We have detected that the audience size variance is greater than 50% between the ad set ........... with largest audience size 13,100,000 and ad set ........ with the smallest audience 55,900. With the current setup, delivery can skew towards the ad set with the larger audience size given the lower cost opportunities available. Ben Facebook says when the variance is above 50% directly moves to larger and ignores the smaller audience. You didn't mention anything about It. also I want to ask you excluding interests for preventing overlapping is a bad idea or not ?
Great information. Does this work with local service based businesses who do not have huge audience sizes to start with (under 150k)? If I cannot target by interest due to too small an audience, can I create ad sets based on ages? We do see differences in conversions based on age.
Hi Ben! A quick question here! What if you've identified 3 best out of 5 targetings. Will you put the best 3 into a single ad set in upcoming ads publish?
@@BenHeath do you have any formula or mindset which you would like to share to us on how to identify the targeting. It seems like your logical execution is quite optimising the budget. But if the marketer doesnt have the right targeting it will still be a waste. Am i right?
Ben, using your example, when doing this, would you recommend turning off the "Standard Ad Set" while you test the "Better Campaign"? At present (I'm following your exact strategy) I still have both running, and have concerns about overlap.
Hi Ben, I've followed the detailed targeting approach. However, Facebook automatically is turning off my ad sets, keeping only 1 of them live. They turned off the ad set that gave me the most purchases!! Can you please help me understand the reason behind this and how can I ensure it doesn't keep happening? Thanks heaps.
WATCH NEXT - Avoid These Facebook Ad Mistakes: th-cam.com/video/2XXkZ4KzynQ/w-d-xo.html
Hi Ben , I caanot move forward with out adding a conversion event, please direct me what to do.
Will this trick work for lead generation ads as well
Hi everyone. Please, who can help me with Facebook Adds. I have a few advertising with daily 5€ budget. I targeted UK, USA, and EU, but I didn't get enough visitors to my Shopify store, but when I added INDIA to my targets on Facebook, I'm getting a lot of visitors from India.
OMG THIS WILL REVOLUTIONISE THE WAY FB ADS HAVE BEEN DONE, THIS HASN'T BEEN DONE FOR YEARS ALREADY
GENIUS
Have been doing this since 6 months and yes as Ben said it works effectively giving you results and you can scale quickly.
Awesome :)
This makes so much sense and is definitely worth the extra work. Thanks for highlighting this in its own video.
Been running my ads this way for 2 years already... This is the only strategy that always worked for me :)
Hi, I partially agree with what you said but there are nuances. If the ad sets (targeting groups) are separated and they are smaller than let’s say a few thousand people, your frequency level would go up to 5 in 2 days and you’ll be paying much higher CPAs. An important key factor is how big your audiences remain after you split them in different ad sets. + using CBO with minimum ad spent limit per ad set is preferred.
Can i have an example of how to set the minimum limited budgets, of a CBO of $20 per day with 4 ad sets? How many ad sets of those 4 should be minimum limited and how much $ each to a $20 cbo? For example: All 4 ad sets would get $5 each minimum? Or just the 1-2 of them and the remaining 2 with no limit? thank you in advance.
Wooow...this was an incredibly wide-eyes-opening video! Thanks for sharing so high valuable information!
Glad it was helpful :)
This is what I do in my ads agency already and it does work well!
Every Video You are providing new concept and you are nailing man!!
Thanks a lot :)
I'd suggest to try the second method. But also try multiple interests within one ad set. Especially when Meta Business Suite has already created interests for you. I've done some crazy results with these plug and play ad sets. (For those who are interested: CPC
Nice tips! I think your website traffic will increase as you get interaction by advertising. The secret to a good advertising campaign is to identify the right target audience and always be aware of what your competitors are doing. By using
WASK these are pretty easy!
🤘 this is GENIUS! Thanks, Ben ... going to try this strategy now!
Have fun!
What was the outcome?
We should always niche down everything.
Thank you Ben.
Hi, Ben. I think that You are a real facebook ads advertising gamer⭐👏
So helpful Ben! Thanks for sharing.
Happy to help, thanks for watching :)
Wow wow 👌perfect totally got your point and one of the best i have seen. 😊
Thank you so much 😀
Sir very thanks for video its gives me a huge boost
Because this is the same trick am using for my company ad & generating good leads.
Happy to see what am doing for months you're also recommending the same❤❤❤
By the way sir if you want any advertiser in your team am always ready just to gain experience from you not money
I don't wanna brag, but this is what I've been doing with my eCom and coaching clients, haha. Always an insightful content from you Ben! 🙌
Good stuff :)
this video is GENIUS, soo helpful i swear
Happy to help :)
Good topic, Ben. Now, how to test along with various ad creatives? Test the ad creative first, before doing this? Or do this, and use all the various ad creatives within each ad set?
I would usually do both at the same time - but that would depend on budget :)
Thank you very much! Gonna try this suggestions out
Great video, very clear, exactly what I believe that averages are dangerous. Thanks Ben
Happy to help :)
Absolutely loved the content! Much appreciated ❤️
Glad you enjoyed it :)
You’re the best bro 👏
Thanks :)
Thank you Ben! May you flourish and prosper! Wouldn’t this strategy result in audience fragmentation?
Thanks for the video. But i have never seen anyone doing multiple interests in 1 adset. Now all the videos teach you to use 1 interest per adset. Great video anyways.
Smart and simple hack! Thanks
You're welcome :)
Would make sense to put them into experiements and a/b/c/d/e so you get no audience overlap?
Brilliant video as always!
One question I have is what if I’m not sure whether it is travel, sports or health that works better for my product…can I use audiences with multiples interests and then, let’s say travel is the winner, break that down as single interest audiences after? Thanks 😊
This is golden
First of all I can't thank you enough for what you doing. You provide a ton value there.
If you don't mind I would like to ask a question when it comes to behavior/interest targeting part.
Let me say for example that we have a service that we can provide online... For example online psychology 1-1 sessions but specifically for athletes. Does it have any meaning to target athletes and narrow down to Psychology or Personal development ? Or it is better to let the facebook algorithm figure things out by just targeting athletes?
Thanks for all the great content Ben! We are a single product company. Curious how this fits with your single CBO campaign theory? Would you run something like this alongside your main campaign as a testing ground and then promote the winners into the main campaign alongside warm audiences and lookalikes? Basically - little confused how to approach audience testing AND scaling within the single CBO campaign structure 😂 thanks!
cant do CBO
Along those lines - wouldn't CBO just allocate to the best ad set - so you wouldn't need to worry about turning the lower performers off? Alternatively, would it be advisable to target more broadly and just let FB algorithm do the work? I know I'm missing something - the concepts are just so hard to keep straight!
Simple but great tip!!! I'm going to give this a try
What was the outcome?
Hi Ben, based on my personal experience, Facebook would automatically compare the performance of each interest group and then reallocate my budget to the groups that outperform others. In other words, taking yours as an example, theoretically, Facebook could quickly find out that Vacations group and Adventure Travel group perform better, and soon Facebook will minimize or even stop showing ads to the audience in rest groups and leaving all the budget on the two outperforming ones. In this case, it's the same as you manually testing and choosing the interest groups to advertise. On top of that, the standard setting gets out of the learning phase faster, costing the advertiser less in the beginning.
What's your thought?
Hi Steven, I think you make a good point but there are two issues with it. Firstly, I think you are giving Facebook a bit too much credit to be able to distinguish between the interests you have added into a single ad set. I think the people in there are not as segregated as you say.
Secondly, you don't find out which works best - which is critical for improving results with future campaigns, ad sets, etc.
@@BenHeath Of course FB can distinguish between interests!
This is very helpful and great advice - thank you.
Glad it was helpful :)
Great video Ben👏👏...could i ask a quick doubt what about ads...can we keep it same for all the adset or change them and experiment with the best performing adset...thanks in advance for your time🙏
great content as always! may i ask how long should I set my ads? is 7 days okay?
Wow, great tips. Thanks a lot!
My pleasure!
Great! Thanks, Ben!
My pleasure!
EDIT: I wrote my comment before i'd seen the ending of the video.
I see the point, and the approach is interesting. But what you are proposing pretty much contradicts Facebook's own recommendation of combining ad sets. Furthermore, for this approach to work / be more credible, you would need to exclude 4 interests from each ad set, otherwise you'd most likely have overlap. At least, that's my opinion :)
That's a bad ass tip and the fancy accent took it next level. #slayage
Thanks :)
Very helpful.. thanks 😊 Ben
Thanks for watching :)
As a beginner in Ecom, I love your videos. I set my ad sets as per your video. Can you advise. I'm from Australia. 'I've been running a campaign and already spent $100 and No Sales on a $10 budget with 5 ad sets /Interests & 3 videos creatives. Should I kill the campaign?
For those with lower budgets, I suppose you could put one interest per ad set and then switch on CBO at the campaign level, and just rely on facebook's algorithm to invest the most money in the best performing ad set? As we only spend £100 per day, I think if we broke down £20 per ad set we wouldn't get good results as this is less that our average CPA.
What happens when you are a local business and the keywords you are running separately have a low audience and there is too much overlap among them?
I'm also seeing that Facebook tends to allocate more budget to Ad sets where there are higher audiences instead of the ones that perform better
I would test 10% LALs or even broad targeting - that can be the best way to go with a local business
Great info. Thanks for sharing it.
I'm currently running an ad the standard way. My target audience has about 25 topics (I sell science themed gifts). Separating out 25 topics seems a bit much. Do I have too many target audience topics to begin with?
This is so Smart... u r so smart...
Glad you think so :)
Hi Ben! Thank you for all the knowledge you are sharing
I would Like to know, if I want to target audience for shoes. especially women's heeled sandals. What is the right target audience ?
Many thanks
Great video, we do this too. However, this depends on whether those interest / behavior audiences have large enough audiences. Facebook's audiences are getting smaller and smaller, and so audiences need to be combined more and more.. But yes, Facebook's warnings are ridiculous!
Thank you friend 😙
Thanks for this Video, it was very useful. If a campaign has 5 adsets targeting say Travel as in the video, would you exclude the other interests in each respective adset? My assumption that you avoid duplicating ads being presented to the same audience. Your thoughts please . . . . . . .
what use is similar :
1 campaign WC
4 adsets ( 4 interests )
4 ads per adset ( one pic, on video, carousel, combined pics as a video )
duplicate ads
So, I have this structure : 1>4>32
I can add more creatives, or adsets, it depend to the product/service
what is your daily budget? Also are you using CBO or ABO?
Thanks Ben im from Thailand fan.
Each adsets in CBO campaign, the size should equal or not over x2, right?
Hey Ben, I think this topic is quite controversial. Let's say you test these interests in isolation, but they are very very similar and the audience overlap is high. Once you spend even as little as 50$/day per ad set, you start competing with yourself which leads to a higher cost. On the other hand, categorizing the ad sets with multiple interests that have similarities do make sense more. I'd love to hear your thoughts about this.
Overlapping customers are not a bad thing, surprisingly, I think it will be the same as the effort you put into retargeting. The point being, this technique will help you to take actions, not to have one complete flawless ad set. And after you have that insight you can create more on-point targetings towards your customers.
You can also exclude the other high performing audience from each group. A bit of overlap doesn't hurt
@@tinooze Ok, let's say that you found one interest that give you good results, where do go from here? What kind of information is giving you unless just running ads with interests related to jewelry. What I do instead is categorizing the audiences with its interests which to me make more sense. Imagine, 1 ad set with all competitors, 1 ad set with the cusomers' hobbies , 1 ad set with magazines they read.
@@BestKiteboardingOfficial Actually, it hurts because you are competing with yourself, and especially when you are on a low budget , this is extremely important because every dollar is important to spend efficiently, but this is just my opinion.
@@archiem6265 I agree
Hey Ben, a fan and a follower of your work and content but one think I would like to tell you is AUDIO on your videos are really low i have to pump up my speakers to full to hear you. please look into this.
Thanks for the tip - will look into that.
Spot on once again, Ben. Thanks.
Curious to know, does it make sense to combine a couple of better performng targeting options down the line when we are introducing new creatives/offers and//or starting new campaigns? Just to help out with easier campaign management.
Thanks a lot. I like to follow the logic all the way through so for me it doesn't. The exception would be when the best performing audiences end up being too small to run for very long by themselves.
@@BenHeath got it, thanks.
Really appreciate this!
Hi Ben ! great video! Is that a CBO campaign or ABO ? can you please tell me ? i couldn't find it on this video ! Much appreciated
!
Another quick question: detailed targeting expansion should be always turned off when we use this tactic ?
so would you say we can combine what you suggested with what facebook suggested? 1. testing and find out all the targeting that's top perfomirng and efficient, 2. step 2, then consolidating the ad sets to allow it work better per facebook?
very basic campaign structure.. I guess someone that is really a beginner might see this info as useful, but I hope you will start putting out some more advanced content since this basic stuff is easy to find & learn by almost any channel here on TH-cam.
I think it’s easy to assume that simple is not effective. In my experience the exact opposite is often true. That said - I cover all sorts on my channel - the video before this one for example had a more complex structure if that’s what you’re looking for
Thank you for the video ben I have a question is it okay for to you use behavior at detailed targeting?
Sure :)
Good ROAS video
Hi Ben! Thank you for all the knowledge you are sharing
I have a question, as I can see your guidelines is 1interest per as set but I also observe when you made 5 ad set you keep all interest which will have similar audience, don't you think after only few days this campaign will face overlapping issue? Or you just give similar interest for example or you actually give similar interests in each ad set
Hey Ben thanks for all the fantastic content is really top notch!! When a beginner just starting a conversion campaign…how much would you advise spending on an interest test adset before you give up because of no conversions and try another interest? Would this be a % or multiple of the product s cost? Or another target? Thanks for any help
Hi Ben
Great video. How long would you suggest running this type of campaign for with a $1k budget?
Hey Ben, I've been running ads off and on for a couple of years. Not once in the history of any of my campaigns, has the "learning phase" shown up in Ads Manager. It only shows "in draft", "processing", or "active"....I wonder why it never shows that the Ads are in the Learning Phase". Have you come across this ever? I run the ads exactly as some of my colleagues do (music marketing), and their ads show "learning phase" until 50 conversions or so, but mine never do...And my ads seem to run less efficiently. I've verified my domain and done everything else step-by-step and my pixel is active and working correctly. Any advise appreciated. Thanks for your vids!
Thank you for your teachings! I would like to ask, with the 5 different ad set names you made, are the image or video ads used the same for all 5 ad sets?
Yes - we start that way at least so we can accurately test.
Quick question Ben: should al the ad sets have the same creatives for the ads? (for a precise result)
Great video btw, keep it up !
Yes we'd usually structure it that way :)
@@BenHeath thanks, and then, when you find out the better ad sets, you go with more ads per ad set, right?
@@BenHeath Another quick question: detailed targeting expansion should be always turned off when we use this tactic ?
Great one Ben! But something that is unclear for most us here is that, do we use ABO or CBO for this setup. That’s the missing piece of puzzle. Please help! Thanks.
You can go either way with that - I would usually use CBO
@@BenHeath thanks mate! So you mean CBO and then equally distribute budget manually or let the algorithm do its job? I think its the example you gave which spilts 200 bucks equally that raises this question .
Hi, great video! How long do you let running the campaign before taking a decision?
Your budget for your ad/audience test should be 3 times your target cost per acquisition. So if your product is $50 and your goal is to acquire customers and break even on your ad spend with a ROAS of 1, then your testing budget is $150, $50 x 3. So to answer your question... spend $50 per day for 3 days or $25 per day for 6 days, to test your audiences. Cheers!
Thanks Ben, great video. One question, though: if I am located in a region that is very much less populated than the UK you are targeting. Let's say I have a total audience of 15000 people with the "merged" interests/behaviours. Should I use Advantage+ budget or will I mess up the data about the performance?
I also sometimes work with very limited budgets: can I use Advantage+ or the strategy just won't work properly?
Thanks :)
If you are targeting multiple different targeting options with very different audience sizes then I would be very careful with that as some of your smaller ones probably won't get many impressions. Otherwise I think it's fine.
3:04 That's... eerie. Those are my exact results at the moment. 😂
that is why i never do CBO, uhhhaaa. This is the key. i do only ABO. it's a lot of work but you get higher ROA and lower CPC.
Hey Ben, I’ve been using the standard approach and will start testing this way. What’s your recommended ad budget for the better method? Assuming a 1k-1.5k monthly ad budget for a local business
Dude you’re the best
Thank you very much :)
Hi, great tip, just wondering if it will work for a localised targeting, e.g. a 3-mile radius of a store. Why I'm asking is that the audience size will be significantly smaller if they are separated out into different AdSets, and think it might be too restrictive for the ads to perform, any solution around this if I were to experiment with this strategy with a smaller audience size? Thanks.
Got to remember that!
what's the name of this app you using for your advertisement? thanks
Ben, I never learned so much about Facebook ads, thank you much!
My question is: Once I have figured out my winners targeting, is it a good idea to use them for my New Omnipresent Campaign instead of adding a bunch of targets? Although doing this, it is going to make my audience much bigger than 50.000.
What is your advice for this?
I hope my question was clear!
Thanks a lot! 😀
Happy to help.
I wouldn't apply this targeting approach to an omnipresent content campaign.
For that I would use a different ad set structure, where each ad set includes the same targeting option. I'd revisit my vids on Omnipresent content for more details :)
Thank you!!!😊
Hey Ben, thanks for making these great videos! Any suggestion on how long to run the ad sets before deciding which to remove, and which to expand on? New to all this, currently working on our first campaign ever!! 😲
Thanks Mark - we usually start with a 7 days assessment window but that is with a reasonably large budget. If you are operating with a smaller budget then you're going to want to expand that.
How long you test an audience before you make the decision?
Would you say there is a minimum budget to start with this set-up. Or how many adsets would you suggest with what type of CBO budget? Thanks
Hey Ben! Trying this out. You will prefer ABO or CBO here?
We do CBO with a minimum budget for each ad set and allow Facebook to allocate a portion of the total budget to each ad set. Best of both worlds :)
Usually start with CBO but if you find budget being diverted to incorrect ad sets or very heavily diverted, you can use ABO.
@@BenHeath but you can change it to ABO after your campagin haw been published with CBO...
How long would you run those before deciding to change it up? And would you suggest a certain budget per day?
Is this relevant if we have a small niche audience (ex. Insurance Agents) and the individual ad sets, even if we upload a list of 200k insurance agents, is too low to target and therefor too expensive(showing 0 leads, 5k-15k reach @ $200/day). I've had to add the Lookalike of that custom audience in the same ad set just to get to a point where we can run at $65/day to get an expected 2-10 leads. (6k-17k reach). I love the idea but it seems when i try to target like this I can't find a large enough audience. Thanks for the great videos. Just starting in Paid Media.
Hey Ben-love this, thanks! Do you suggest combining multiple lookalike audiences or keeping them in 1 ad set? I've noticed that my lookalike audiences aren't performing too well and Facebook recommends that I combine ad sets. Do you think that I may be competing against myself given that each lookalike source audience is very similar? What do you suggest?
Thanks a lot - I prefer to do the same thing with lookalikes - provided you use CBO, you shouldn't need to worry too much about overlap
@@BenHeath what's cbo
@@geodsmarkingllc3088 campaign budget optimization i guess
We have detected that the audience size variance is greater than 50% between the ad set ........... with largest audience size 13,100,000 and ad set ........ with the smallest audience 55,900. With the current setup, delivery can skew towards the ad set with the larger audience size given the lower cost opportunities available.
Ben Facebook says when the variance is above 50% directly moves to larger and ignores the smaller audience.
You didn't mention anything about It.
also I want to ask you excluding interests for preventing overlapping is a bad idea or not ?
Do you use Advantage optimized budgeting for this structure or separate and equal ad set budgets?
Usually set budgets at the campaign level :)
hey ben, what is defference between CBO and A/B teasting
Great information. Does this work with local service based businesses who do not have huge audience sizes to start with (under 150k)? If I cannot target by interest due to too small an audience, can I create ad sets based on ages? We do see differences in conversions based on age.
Hi Ben! A quick question here!
What if you've identified 3 best out of 5 targetings. Will you put the best 3 into a single ad set in upcoming ads publish?
Good question - no I'd keep running them separately. I would pause the underperforming ad sets.
@@BenHeath do you have any formula or mindset which you would like to share to us on how to identify the targeting. It seems like your logical execution is quite optimising the budget. But if the marketer doesnt have the right targeting it will still be a waste. Am i right?
Ben, using your example, when doing this, would you recommend turning off the "Standard Ad Set" while you test the "Better Campaign"? At present (I'm following your exact strategy) I still have both running, and have concerns about overlap.
I would if the existing campaign is not doing very well. If it is doing well then I would leave that running whilst you test.
@@BenHeath Perfect mate, cheers
Hi Ben, I've followed the detailed targeting approach. However, Facebook automatically is turning off my ad sets, keeping only 1 of them live. They turned off the ad set that gave me the most purchases!!
Can you please help me understand the reason behind this and how can I ensure it doesn't keep happening? Thanks heaps.
Hey Ben, Good point . I have a question, what about audience overlap between different ad-sets of the same campaign?
It’s somewhat inevitable - anything you do to elementary it will wreck the test
Amazing stuff!
Glad you think so :)
Great tips mate! How long would you let those ad sets run before you shut them off? Thank you for the awesome videos!
Thanks David - our standard testing period would be 7-10 days but this can vary a lot.
How long will u recommend the campaign to run before to switch off the non performing ad set?
This method is applicable for IG ads too?
some courses calls this the CBO cookbook strategy
Is the conversion objective useless if no pixel is active nor installed?