This makes 78% of Facebook Advertisers QUIT
ฝัง
- เผยแพร่เมื่อ 5 ก.ย. 2024
- Most Facebook advertisers and Instagram advertisers don't last 6 months.
Why? That's what I cover in this video.
Firstly, marketers enter the Meta ads space with very unrealistic expectations, which really sets them up for a fall.
Then they pick Facebook ad markets that they simply aren't ready for yet.
Here, I describe how to do it the right way.
#facebookads #metaads
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Just a note, nothing came up when you pointed to check out the next video just some arrows but no video.
Thanks for the heads up - just fixed it :)
@@BenHeath my facebook is restricted for advertising . And am in enligible country what can i do please please
Great video! Committing to 12 months! Makes perfect sense about others who have been doing it a long time & have improved their skill! Sorta like IG reels...I've gotten good at it at this point, but still so many people out there that are scared to even start or have just started learning!
Top notch video. Your videos are a mix of humor, intrigue, excitement with lots of learning. Very well made. Thank you!
Thank you very much :)
Thanks so much Ben I have so many days where I just want to give up
We've all been there
Very straight to the point. Needed someone to expose the truth. Thanks, Ben. As always very useful
Thank you for making this video. I have had several friends that have given up within 3/4 months and others that don’t understand how long it could take and how Much money, sadly, you will have to spend before the ads start to become profitable…
This might have just saved my life thank you!
Glad it helped!
Love that new type of content you've been putting out, more focus on mindset. Makes a great balance with the technical content.
Honestly. Facebook ads stopped delivering sales for me and from what can tell many other last spring and the gurus ignored it.
I have lots of experience and knew how to convert. Then it stopped colld and ads have not converted since no matter how many of these guru techniques we apply its now junk traffic.
Binge studying your videos today haha, another amazing one! Question: Is it true that its not worth advertising on Facebook if our daily budget is less than 20euros?
Glad to hear it. No that's not true.
Man I cracked up at the scene where patio cleaner broke the pc 🤣
Thanks Ben! You rock!
Happy to help :)
Wise words and giving us the utmost value as always, Ben! I've found my perfect target audiences and the creatives I'm using are generating fantastic results (5% CTR and around $10 CPM), however the conversions are fluctuating a lot. I've tried vertical scaling like you've mentioned in your other videos, but the results seem to be coming from low budgets (around $7/day). My audience sizes are pretty big, both over 20 million people. I know there is great potential to scale, but I feel like I'm just missing something. I'd love to hire your agency, as I know we have potential to be doing $3000 a month, however we're not there yet! Any ideas or suggestions? Thank you for everything you're bringing to us and keep doing these fantastic videos!
Your $7/day campaigns won't scale because they can't. Facebook wants you to keep paying so the algorithm has picked all the best members of your audience based on what you're willing to pay (poor ad performance means no more dollars for FB). There are only so many of those people in your audience to begin with.
You likely need better campaigns/creatives to reach further and also a willingness to accept that your costs will rise as you start to scale--but so should your profits.
@@MikeNewton1 I'm having a bit of trouble making sense of this logic... How can an ad creative be bad if it's consistently getting 3 conversions at $7, but less than 3 conversions on a higher budget?
@@Justlearn11 Facebook wants to spend all the money you give it, if it's able. It also wants you to keep spending money. If you’re giving it $7 then it will try to get you the best results for $7. But you can only unlock so much performance at that level. Essentially, you’re picking all the lowest hanging fruit off the tree.
Once you have to start scaling, things get harder. As you increase your budget, you’re reaching more people. Different people. Maybe they want different ads or they’re not as ready to convert for various reasons. Perhaps other people are bidding for them in the auction as well, pushing up the price you have to pay to serve them an ad (i.e. CPM goes up). While all this is going on, Facebook is still spending all your money because that’s what you told it to do (and what it wants to do).
Lastly, I didn’t say your ads are bad (though “make better campaigns” was the wrong way to communicate my meaning). Your ads aren’t performing the way you want. When you see poor performance, you change something about your approach. Learning more about how the auction works, different types of bid and cost strategies, and experimenting with creatives/campaigns is all a part of that.
Not every campaign is a million-dollar campaign. It's our job as advertisers to explore and experiment until we find scale.
@@MikeNewton1 Thanks for clarifying your point! I appreciate your feedback. I agree, it's a game that constantly needs tweaking and tuning... The strange thing is, my CTR and CMP doesn't change when I increase the budgets, they stay at those great levels, the conversions just drop... perhaps I need to just let it run for a few days before reverting back to the lower budget. Does Meta need to recalibrate a bit with increases in budget?
@@Justlearn11 ur correct. Meta needs a day or so to adjust to the new high budget. Nothing is wrong with ur campaign especially if ur converting at $7/day per ad set. I hope that u ran the $7 adset for a few days for statistical significance..seeing that the conversions were consistent at $7 before scaling.
Thank you for the great info. Greetings from Bulgaria.
Happy to help :)
Has anything changed in fb regarding the lousy performance of 2022? The iOS update still driving up CPM and lowering ROAS?
Overall we saw better results in 2022 than 2021
Love your videos Ben, I’m learning so much.
Quick question: We have a luxury jewelry store with a $3000 AOV, however our budget for a month is roughly 3k as we’re just starting out on FB.
People say when testing you should be spending at least third of your AOV a day to expect a purchase, but for us it’s impossible at this point. What do you recommend we should do?
I have a rough formula of %profit calculation. I need you to verify. it is calculated using roas.
Example here will be breakeven roas of 1.5 and ads roas of 2
If breakeven roas=100% of your $ back.
Profit margin X% will be equal to (current ads roas ×100/breakeven roas) in our example it will be 2×100/1.5 which is 133 so profit margin is 33%
Is my formula correct?
Amazing video! Just came across your channel and your videos have been very helpful with starting my agency.
Thanks a lot - happy to help :)
Amazing video ben!! I would love to get video of how to compensate facebook lead ad policy if you don't have website to put it in.
Ben, you are amazing
thanks Ben, helped remind me of the importance of having a game plan that works & sticking to it:)
Indeed!
Fantastic video! What would you recommend to someone (my case) who want to start an agency but got their PERSONAL account PERMANENTLY restricted to run ads?...
It's because I was using a pseudonym on FB (for my TH-cam channel project), I never did anything illegal.
Should I hire someone to run ads for my clients?
True. First time I was also think that Google is the best platform. Facebook is worse. Now after 4 years my thinking totally changed
A lot of people have been through that process.
Thanks, Ben. So when starting, would we advertise under our own name, our own business/company name, or for someone else (and link to their account)?
Great video as always. Reminds me the psychology of FB Ads video, one of your best. Thank you
Thanks a lot :)
Great video, but if you have a product based business, and not a service based one, how do you start out smaller? Would I keep it super local still? That seems a bit too narrow.
No I wouldn’t narrow down by location in that scenario - I would narrow down by avatar. Pick a specific group of people and tailor your messaging to them.
I have already paid for my Facebook ad but is not running what could be the course of it
Hi Ben,
i want to ask how to resolve 'Temporary hold failed'?
i try to add more payment card but its still failed :(
Create a Value Ladder by Russel Branson right?
I'm not familiar with his value ladder but I'm a fan of his
Man the edits are so good 😂😂
Glad to hear it :)
Hi Ben,
Ive started a new campaign - it’s been running for 3 days, €53 spent, 880 link clicks, 544 landing page views, 10 add to carts but still no sales yet.
Im concerned that there’s so many people visiting the website, but no one buying. The cost is a little high (€2-300), so maybe that’s it?
Ads are all in still in the learning stage. How should I move forward?
How much can you afford to spend per sale? We would normally spend 5 times that amount and then assess. If you got 2 sales this afternoon then your numbers would look very different.
Hi Ben,
I have one Direct to offer campaign 4x ad sets (purchase objective with 4x ads in each) and 4x ad sets (add2cart objective with 4x ads in each). Is it ok to mix objectives like this within campaigns?
Never underestimate a springer spaniel...
Indeed!
Ben, what do you think about the information that Facebook can be possibly closed in Europe ?
No chance
What about starting off with a brand new unique product that no-one has seen before. Commit to 3k/month and jump in with your outfit?
I would only commit to that much if you can afford to lose it. Provided you can then yes. Otherwise I would choose a smaller amount
THANK YOU for this !
No problem 😊
Do you charge on a month to month basis or do businesses have to agree to a block of time
For more details on our services, here you go: www.leadguru.co.uk/
When exactly should advertisers quit? I know you said the ads should run for atleast 7 days, is that still the case with meta ads? I have quit within 3 days of running ads many a time.
Yes I like a 7 day period to assess individual elements
@@BenHeath so of you dont get results in 7 days the ad is trash?
Me personally, if an offer/creative doesn't convert in 2-3 days with a test budget i turn it off.
Ben what should my daily ad spend be if I am trying to increase my $50 DSL?
That happens with time, I would spend near the max and provided you don't have any issues, it will increase.
@@BenHeath 7 days in and I’m still at $50 :( spending budgeting $60/day… contacted support 3 times. Say I gotta wait until 14-30 days. Sound about tight?
content is good but video so many b-rolls distractions texts popping my head started turning lost focus :(
Hi ben, just wanted to ask about Ad fatigue? my Ad has a warning of Ad fatigue, should i ignore ?
No I would pay attention to that and look to add in new ads.
@@BenHeath So i need to make a new Ad in the same Ad set and same campaign, using the same audience, just with a different Ad creative?
7:07 got me dead. 😂😂😂😂
it was really helpful
Glad to hear it :)
Intentional congruency
Thanks!
No problem!
awesome really helpful
Happy to help :)
100% agreed
aweesome awesome
Thanks a lot
I block every FACEBOOK AD i possibly can.
Why? You will still see the same number of ads, you just won't be shown things you are interested in.
Well how does the Omnipresent strategy work when you are competing with other companies? You suggested $1 a day for each adset. If other companies adsets are higher than $1 you lose correct?
No that's not how it works. If you spend more you will reach more people within your audience - you won't not reach people.