The ONLY Facebook Ads Targeting Tutorial You Need for 2025
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- เผยแพร่เมื่อ 8 ก.พ. 2025
- Want to LEARN how to crush it with Facebook Ads? Go here: www.admasters3...
Want my agency to do it for you? Go here: heathmedia.co....
If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of heathmedia.co.uk a marketing agency that offers done-for-you services, coaching and educational resources, all with the objective of delivering exceptional marketing results for our clients and customers.
Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.
We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.
How I got here…
17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.
To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.
It takes perseverance, analysis and learning from the right person.
If you took the time to read this far, you have what it takes to crush it with your marketing.
I hope to help you speed up that journey and come along for the ride.
Keep going,
Ben
FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.
Want to LEARN how to crush it with Facebook Ads? Go here: www.admasters365.com/facebook-ads-mastery/?el=YTlong-fbadstargetingtutorial0624-fam
Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTlong-badstargetingtutorial0624-fbdfy
Have you had any success running ads in America for mortgage lenders or real estate agents?
Hey Ben
I wasn't expecting to post this comment but I have not found any other way to get in touch with you. It's been over 60hours since I have enrolled in the Facebook Ads Mastery. I have tried multiple times to enter the community on skool but my membership is still pending. I have sent messages to your support team but also no reply. Right now I have literally lost 30 hours of possible learning time and still no sign of getting inside the community. Its such a shame cause I have planned to study from FB Ads Mastery throughout this weekend. Could you do something with that?
@@bryanbowlv😊
I need an excellent advertising team. I spend about 7 million US dollars in advertising costs on Meta every year. I am very willing to cooperate with you. I tried to contact you but never got any reply.
Ben's videos singlehandedly helped me completely dominate in my local market in a highly competitive industry.
Awesome, happy to have helped :)
detailed targeting in advantage + audiences 12:54
custom audiences in advantage + audiences 18:12
lookalike audience in advantage + audiences 48:44
Just wanna say ... been watching a lot of your videos lately with a focus on Facebook ads 1st ... I cannot thank you enough for making these videos. I have been setting up and experimenting and playing around with my facebook ad manager, custom audiences etc and feel like I AM REALLY IN CONTROL of my ad spending, tracking conversions and scaling my ads! If you ever need a certified review or testimonial feel free to use this or reach out. SUPER STUFF!
Wow, thank you very much! Happy to help :)
This is SO FREAKING GOOD. Thank you for taking the time to provide this information for free - honestly I've learned more from this video than from paid courses I've taken.
THIS WAS SOOOO GOOD! I was getting so overwhelmed with the "audience" and YOU NAILED THIS!
Thanks a lot :) I’m happy to help
Have spent a lot of money on different courses to learn targeting, but found the most helpful this video. Without wasting time, straight and useful. Must watch video!!!!
Thank you very much :) I'm happy to help.
Wow thank you!! This content without selling a course. You deserve everything good coming to you!
The most comprehensive video I have ever watched on this topic! Thank you for translating meta language to us small business owners!!!
Thank you very much :)
Learning how to promote my Kitchen and UPVC spray painting business locally on Facebook and have just finished watching your Facebook ads for beginners tutorial . Time to go make another brew, get my note pad out and watch another of your amazing vids! Its not easy to get a tradie with ADHD to sit down and pay attention for more then a few minutes . You had mine for the whole hour with nothing but straight talking and useful information . Very impressive work Ben! Thank you and thank you in advance for this one too.
Thank you very much and I’m happy to have helped :)
A few ADHD’er here. When we find something we really care about, ironically our levels of focus go through the roof.
Purely for selfish reasons, how much do you charge for your kitchen and UPVC spraying services?
I want to know, because if it’s an industry where some good money can be made the. It’s a niche I’d like to add to my list worth pursuing
Save your time and work on your kitchen. Give your work to me.
Hey Ben !
I’m a digital communication officer and just cale across your channel. The value you deliver is insane 🤯, keep up the good work mate
The value you are providing is insane, I've never seen a youtuber which is providing this amount of value for free. Doing great work man. I hope the best for you.
This tutorial is a full flegged course in itself. Cleared a lot of my doubts. Thank you.
WOW amazing video, love the straight talking to the point. I've tried watching other peoples training, but none are as indepth as yours. Thank you
Thanks a lot and I’m happy to help :)
I liked your talking speed in this video. It's usually very hard for me to cope with unless I reduce the playback speed to at least 0.75. No complaints, maybe because I am not a native English speaker, but you are still perfect, and your content is always up to date before any other.
Thanks for the feedback :)
me tooo..pleas
Such a power-packed tutorial! Learnt a lot and can't wait to implement them. Also as a request, can you make a detailed tutorial on Meta ad reporting metrics Ben? It would be extremely helpful.
I will have to re-visit this video a few times, thanks so much.
Everything is clear. Brief and clear. No water. Thank you)
Ben is unbeatable when it comes to Facebook ads.
love your videos
Thanks a lot :)
You’re the best, Ben!! I’m so glad I came across your videos recently! Before now I didn’t know much about FB ads lol. Thank you!🙌🏽
Happy to help :)
Thank you so much for this video. It was very instructive.
Can you add chapters to this? Would be really helpful in such a long video to have chapters
Yeah
detailed targeting in advantage + audiences 12:54
custom audiences in advantage + audiences 18:12
lookalike audience in advantage + audiences 48:44
@@TRWMotivThank you
Unbeliveble Thank you so much Ben, The value you deliver is insane,
Love From Pakistan
Thank you very much :)
Watching this is incredible for knowledge, so thankyou for that very beginner-friendly. but it also lowkey terrifies me how much meta can figure out just from what we do.
You're such a great teacher. Thank you for sharing your knowledge. It made a massive difference to an event we hosted last year and as we prepare for it again this year I am extremely grateful for your openness to sharing these updates and your expertise. May you business continue to grow and thrive.
Wow, thanks a lot. I'm happy to have helped :)
Very impressive and fast way to explain the whole process
A good lecture that will benefit all who have followed this excellent explanation.
Amazing Tutorials about Targeting
Fantastic video. Very well done. Thank you very much for the free value.
Clear and understandable, I wish there was more information like this.
Great vid as per usual, love the long form content lately! Also, gym gains are popping 🔥
An impressive and well-explained presentation
Ben changed my life
Hey Ben, i am in Mexico, first time here and very happy to know you and your channel, you opened my mind and blow it definitely. Question: When is the time to create all the audiences and lookalike? I never done a campaign before, i should create now? thanks a lot again.
I am going crazy after seeing the value provided
valuable information, you got yourself a new subscriber, thank you so much for your time and your efforts to put all of these gems together
Soooo Helpful!!! love your videos. 😄
Thank you so much. This video is amazing
This is gold. Thank you so much!
You are very welcome :)
it would be nice to have a link to a specific campaign set up if you're going to skip that part. i'm looking around your page and the first i found is from 4 years ago where the options are different from meta's ad platform today.
I love your content! Thanks for sharing this gold with people. This is very helpful! Hugs from Tenerife
hello, can you show us how to advertise for tourism like hotels please i really struggling how to but i cannot find a single video and i thing you are the only one that can show us, you are the expert of this field. Thank you
Have you create the business page first?
@@Jonimconcepts yes I have done everything
Hello @benheath,
In a previous video, you integrated the warm audience (as an adset) within the same campaign: 2 cold adsets, 2 looalike adsets, and 1 warm adest to avoid an overlap. Here, you’re saying that we should have 2 separate campaigns. Which setup is better?
This is extremely helpful and informative. Thank you very much for this information and tips. Valuable content
Should we use 1 adset or
like we use before 1 interest 1 ad set on cold audiance?
You explain it very well!
Thank you so much
The video is great, informative!
For your ads mastery course. How long ago was the course made? What year are the videos from?
very helpful! thank you
Can you please make one video for real estate ads. Cause targeting is a bit challenging
Hi, Ben! Great update! If we create a campaign with several lookalike audiences for different locations, can we combine them into a single ad set instead of creating separate ad sets for each location? In previous videos, you recommended spreading different location audiences across separate ad sets.
Sir Ben! I'm already confused about which structure I should choose. Do I just go 1-1-1 (open targeting), or 1-4-1 (cold, look alike)? I propose solar panels for homeowners. Thank you for your reply :)
Hi Ben, when adding new ads to an ad set that already contains existing ads, will the existing ads continue to receive a larger portion of the budget due to their performance history? If so, what is the best way to upload new ads?
Great video Ben. Always amazing advice.
Thanks a lot
Ben, thank you for this video. The current audience selection options are getting me completely incorrect audience due to expansion. How do I stop that from happening. Thanks
You can switch to original audience settings and then deselect audience expansion :)
When you add the exclusion, anyone who has bought and arrived to "thank-you" page. Then there is an option to choose "ANY or "All" above. Please explain, is there need to choose any of those or not?
How big should be a custom audience? When is it too small?
thank you so much for this video - very helpful. id like to ask if there is an option to create pixels for fb ads?
Hi Ben, thanks a lot for this fantastic video! We highly appreciate your content but I have a question regarding the "warm audience" that you have created. The audience is super narrow and the estimated daily results: reach / leads is very very low. Should we still continue with the Ad or are there any changes that we have to make? And once the Ad is running what should the average daily impression/reach be for this ad set? Thanks for your response.
Ben changed my life 😊🧬
Happy to help :)
Thanks for such an interesting and useful stuff. If I am selling an educational course for the students of a specific university year, should I switch to an original audience or go with a default?
In that case I would test both and you may well find that original audience works best as you can be stricter with the age range :)
@BenHeath thanks for your answer:) We had already tried one with custom suggestions. And we got 130 link clics in a week. But zero messages and purchases. So we will now try original setting and play with interests:)
Amazing Value in this video
Meta ads is just about clicking next next next with some customizations. It’s became accessible for everyone. Shortly, AI will soon perform all this process from ads creatives design to data analysis and ads auto improvements…
I have tried to target specific audiences with criteria that I think matches who I want to target quite well, yet the people I see interacting with my posts on instagram, that have come through my ads are NOT my target audience at all... I am only new to running ads, so I am starting out with engagement ads... but I am worrying if I am doing something fundamentally wrong with my targeting? Or shall I give meta some grace?
I understand that meta needs to learn, but I am wondering how it will learn who I am after, if it is allowing the wrong people (by my standards) to interact with my posts? Should I narrow down my audience further?
Hi, love your videos! How would you go forward in terms of targeting women wanting to buy supplements for bloated stomach?
Please make video on scooter business and details about scooter and bike ads
Another great video! Question: do you have any idea if we can use the same billing info (the same company )for meta receipts, for two different ad accounts or is that a problem?
Thanks a lot :)
We’ve done that in the past without any problems. There are no guarantees with this stuff but I don’t think it would be an issue
@@BenHeath thank you so much for the fast response! #bestfbmarketingguru
Great video, thank you! That said I’m getting crushed with Spanish speaking people and I don’t speak Spanish. Any suggestions?
Have you tried specifying English as the language?
Hello ben love from india❤
While giving suggestion of detailed targeting in adv+ audiance should we give only one interest at a time or multiple for better results ?
You mentioned that when using website visitors from the last 180 days, over time Facebook's algorithm also targets new visitors. Is the same true when creating an audience based on video views
Yep same applies :)
Thanks for the great content.
I have a long-standing issue: when I use Advantage+ Audience and set up Custom Audiences, if I then set Detailed Targeting, will it expand the audience size or narrow it down?
Happy to help :)
It won't do either, it will give Meta more direction in terms of who to advertise to but they still have the flexibility to target everyone within your targeted location.
@@BenHeath So I don’t have to separate these two different methods into two ads group?
Could selecting detailed interests result in poor ad performance, since meta wants generally wants you to go broad??
Great work Ben
Great video, lots of useful stuff!
I'd like to know what you all think. What is the best strategy for a large cultural centre where, on the one hand, I want to sell tickets, of course I want to run campaigns for specific shows that are aimed at sales, but on the other hand I want to run campaigns that are aimed at awareness. However, as the budget is not enormous, I still want to show the ads to the people who are most likely to be interested? What should I choose for targeting? Should I target the landing page view, where I have a similar audience to the people who bought from me in Advantage Plus? Or something else? Thank you very much!
Hey Ben you're exceptional , sorry one question: when I use advantage tools on meta my options are limited ?
Great video!! Would you put 1 single country in each campaign? Or put them all in 1 country (I sell worldwide)?
Thanks :)
That depends how many countries you are targeting. If only a handful then one per campaign is fine. If you are targeting worldwide then we will often group similar countries into campaigns together.
Hey Ben! Is it better manual campaigns or tailored lead campaign?
Thanks for everything you share!!
If you know what you are doing, I’d got with manual :)
thank youuuu!!!
thank you for the info.
Thank you Ben very valuable information 👍
Happy to help :)
Very helpful, thank you very much
I'm a digital marketing beginner can I watch this video to learn meta ads or this is for advanced experts?
Hey Ben! Can you give me a suggestion, Which campaign objective used for electronics product!
THE GREATEST VIDEO
Reach more people likely to respond to my ads
Should i select it?
hi ben, you mentioned about auction insight as a powerful tool, can you tell me where i can find that tool ?
I would love to watch, but the very first frames here show a completely different setup than I see in Meta Business Suite! Any tips?
Do you recently open that your business page?
Yes you want to operate out of Ads Manager instead of Meta Business Suite. Then you'll see the same stuff :)
Ads Manager is better anyway.
@@BenHeath Thank you!
Informative.
Thank you so much for this tutorial! I don't know why but I don't have an "add exclusions" button as you have on your screen. I'm trying to exclude some audiences in a ad set I've already created but I am unable to. I even created a "custom audience" to exclude but it didn't help. Do you have any tips on that?
I have a doubt here . If we select advantage+ audience i need to exclude the other locations in my country where we are not selling right? Otherwise i could get wrong leads
Awesome Content. Big question..i have a Customer who has a shop as a franchise. Actually its not possible to install a Pixel. And we want to create ads for his online Shop. Does it make sense to use Traffic Campaign? Or is it nearly impossible without pixel to make Sales.
Thx alot.
What if i dont have option to deselect "Reach people beyond your detailed targeting"?
thanks, great tutorial
hey Ben thanks for your videos they have helped a lot. But recently I keep stumbling about the problem that whenever I add a new campaign for a different product (same or different niche) the existing campaigns stop working pretty fast. I use advantage + for all. If I sell two different kinds of shoes e.g. should I create one adv+ campaign and ad set for both or one for each?
Ben may I ask you something given you are an expert in the field? Am I the only one or is this a new issue for everyone trying to modify the ads format based on the placement? I used to be able to upload a square image and a long image so that the ad looked good in most placements. Now it only lets me adit 16 placements at once without the ability to separate them . Have you noticed that too? Is there a way to override it?
Hey ben,
Great video, New to fakebook ads. Why are you not narrowing the audience for the first interests you put in? The audience size stayed the same the whole time, does that not mean its not targeting them?
What is the targeting option as a freelancing logo designer who want to get clients
How can I add a 'Follow' button to a post? I want to run a Facebook ads campaign to increase followers, but I don’t want to include a 'Like' button.
Do you recommend using interest targeting for health niches like medspa, dentists, and chiros?
I think adding them into an Advantage+ Audience ad set doesn't hurt :)