The Only 4 Audiences I Use on Facebook Ads...
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- เผยแพร่เมื่อ 24 ก.ค. 2024
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This was a no BS way to organise your campaigns and audiences. Many great takeaways, thank you
Glad it was helpful!
As always a great video that simplifies things for everyone Dara. We’ve got most brands using top purchasers last 12 months, as well all customers with refunds/returns excluded in said list.
Thanks for sharing!! Love that.
Is this a manual creation of refund / return customers?
@@wikibi500 it’d be a customer list
Some useful information thank you! I’ve been struggling to get my business out there and tryna figure out the right way to run ads
Glad it was helpful!
0:32 Facebobook Ads typo made me lol
great video once again Dara :)
Can you dive into testing with broad audiences and when you move them to adsets with interest targeting? thanks
Thank you so much for this!
Awesome video! Would love to hear more about “what to do” after an initial creative test. What sort of iterative testing is worthwhile. When do you consider an ad “thrash” / it just needs to be optimised, etc
Great suggestion!
Dara you are amazing!
Thank you. Your videos are so helpful !
I'm so glad!
great as usual, thanks for the valuable content.
Thank you!!
Hi Dara, thanks for such a helpful video!
One quick question: How do you transfer creatives from your testing campaign to your main campaign? Do you just add creatives to existing ad sets or create new ones?
How do you get around the ad set retraining problem?
Cheers Dara, seems like everything on the platform has changed in the past 12 months. So many things that were seen as bad practices are now the best way to optimise campaigns, it's crazy to see.
Was wondering if you'd ever think of doing a video on Facebook Ad client acquisition and how you got started working with bigger brands?
Also, possibly a video on what a large agency like Thesis looks for in media buyers (previous experience, qualifications etc).
I work for a small agency in the UK and i'm always worried my experience wouldn't translate into a more fast-paced, large agency.
Yep, def on the list.
@@DaraDenney cheers dara, just had another idea there if possible. Could you show us your process for auditing ad accounts? Also just wondering if you have the files for your ugc/creative briefings? Cheers!
Great video dara 🤩, would you normally have a dynamic creative testing and a scaling campaign? If so, broad would be the best for long term success since it has the largest audience pool?
I generally dont have DCT for broad scaling. I use it for testing sometimes, though.
Whoa this was dope!! Going to try this immediately!
Did it work?
The LLA stack is a rad idea - typically I'd split test my LLAs.
But stacking them together and being more reliant on the creative to nail it definitely seems to be the move in 2022.
Def worth a try! It's the only way I can get LALs to perform at the moment.
@@DaraDenney Yeah to be fair our spends are drastically lowers than yours too though.
Across all of our Ad Accounts we're only spending around $30-40K USD/month on Facebook right now.
Do you have any experience in applying for Agency status for BMs by any chance?
I definitely saw great results with LaL stacking. Worth a shot
@@DaraDenney I have difficulty understanding the sense of stacking it this way. If i stack 1%+1-2%+2-3% is this different from just 1-3%? is this interpreted differently by meta?
thank you so much for this information, i want to be successful in this business and thank you again.❤
You're so welcome!
Nice, verifies what I am doing. Have been running almost the same combination , aside for how broad your broad audiences are.
Love to see it!
I use broad and stack interest targeting as well 😁 data never lies and this method has not failed me yet since the iOS updates
Great video! I usually get more clicks on broad audiences but more purchases from interest stacks. Weird.
How do you test creatives? In its own campaign or in your regular campaigns?
Separate campaign, all broad audiences.
Great video! It looks like you are using ABO not CBO (I do the same). I’ve tested CBOs and they never seem to preform well. Any insight on this would be appreciated. Keep making videos, you rock.
Yeah it think it is a media buyer choice tbh.
I've used broad for a long time and sweat by it! I've been trying to figure out Interests and LAL recently and this video was a godsend!
Great to hear!
This is great advice!
Thank you!
Hey Dara :)
Awesome video! Helps confirm alot of the ideas I have.
Do you have any recommendations around which audiences fit into which campaign layers/campaign objectives?
E.g. Broad Audience fits into Awareness Campaign, LAL and Retargeting Fits into Conversion Campaign?
Or do you believe they should all be chasing the same goal? Even if it is a higher involvement purchase e.g. TVs?
I only use conversion campaigns if sales are the goal! Everything else has been a waste of money to date.
@@DaraDenney Makes perfect sense.
But what if you have a client that has mutliple goals e.g. they want to build brand awareness & Consideration of their products and they want to drive sales.
Awesome video!! Do you still use 3 creative for each ad set on the testing campaign or use dynamic creatives?
3-6 it depends
Hey Dara, love you content. If your product is for a specific interest (e.g dog collar) how would you stack interests? The dog interest would cover everything right?
I would stack multiple still!
Hi Dara, this is great info as always, you rock! Would you include in minute 6:15 Shopify Purchases?
Awesome video as always!
If your budget is smaller
Prob the smaller one
Thanks for this great content 👌
Glad you enjoy it!
Hey Dara, Great Share!! I do see good results with Broad Targeting Along with Catlog Ads directly !! Quick Question, How would you scale a Broad Audience?
Increase the budget and more creative testing.
Hi Dara! Thank you for your content! I was wondering, do you delete the ads that you have turned off? Or you keep them and after reaching 49 ads in one ad set, you just create another same ad set (and pause the one that have reached 49 ads)? Thank you so much and love your content!
never delete ads. start a new ad set.
Hi Dara! Great video. Just wanted to know if you run the same ads in all the 3 ad sets mentioned in the prospecting campaign?
Yes I do!
Amazing one Dara! Is there a way we could stop tge pixels firing multiple times and duplicating the events?
tbh, i am very bad at pixel problems...
Valuable content as usual. BTW, could you please share the template you use for creative briefs?
This is going to be available in my upcoming paid community!
Hey Dara! Love your content and this video was super helpful!! On the retargeting consolidation, you mentioned FB & IG engagers + website visitors 90 days. Would you slap a video views 95% or maybe 25% in with those or separate? I have 3 minute videos primarily if that changes your answer. Thanks so much. Keep rockin!
naw, tbh those audiences are already in the engagers audiences and it's optimizing for purchases, so those people are likely to be hit.
@@DaraDenney you rock! Thanks for the speedy response (and all your vids). Super helpful!
When you set up your. Avatar stack, . How do you know which interest is the best performer if they are all together?
Great video Dara. Do you have Advantage campaign budget turned on for each ad set?
I've been testing it. Works out well so far for a lot of our brands!!
Great video
Thanks for your knowledge Dara! Couldn’t agree more this is what I usually run with too. For your loyalty campaigns do you just run a social/website engagers and purchasers audience stack? Would love to hear your thoughts on this 🙌
Loyalty campaigns are just for past purchasers in my experience. Don't run too much of these, and if I do, it's at a super small spend.
@@DaraDenney fair! So do you just promos and sales in retargeting?
No, my clients tend to do it everywhere.
@@DaraDenney ahh I see, mine do too but so interested to hear your take. Appreciate your speedy replies!
do you include exclusion for prospecting - broad targeting?
Out of curiosity, what would make you use a 90D retargeting audience over a 180D audience? And vice versa? I see you typically go for 90D, also what about PV/ATC DPA’s?
Wouldyou say you hsould leverage broad audience only if your pixel is "warmed up" or can starting cold be worth a try?
thanks for sharing a great content! a question, please! I have 2 winning creatives which were bringing me 5-8 orders per day of furniture, but now they don't work anymore! like I increased the budget they brought me 2 orders only then I decreased it again also same weak performance, I'm testing other ads in the testing campaign but in this campaign I need to have winning ads, any advice please?
Probably need new ad creative!
Would like to see the inside of any of your campaign..I mean adsets..is there any other video showing adsets structure ?
Hey Dara, super interesting to hear your take on this. I know that you mentioned towards the end you generally only have 3 campaigns for
Many don't have a simplified account structure, tbh. 3-6 ads per ad set generally.
@@DaraDenney so does that mean you would only have about 18 individual ads in an account spending up to 250k?
@@hazardscanvas No, because it does not account for the creative testing campaign.
I would love to see your structure on lead generation campaign ❤
Hi) I agree with you, also I use behavioral interests ) Thank's for your video))
Thank you too!
Super helpful as always!!! ❤❤❤
Please can you do like updated or like “watch me build an account” series on 2023
Like how will you build the ad structure for a certain budget for 2023
Thanks
I will try!
@@DaraDenney wow thank you so much for noticing me Dara hehe I really love your contents.
And if possible if you can do as well like a live account optimization using your structures hehe but thank you
i have the 3 sets within the prospect campaign exactly as you said with broad, interest, and lookalike . But i have exclusions for each sets so that the audience doesn’t overlap. Is this recommended or is best to have no exclusions and allow the overlaps to occur.
I don't think it makes much of a difference.
Hi Dara! Do you run website only or website + shop campaigns with conversion objective?
Website only
You say in the core campaign the best performers are in a lookalike stack, interest stack and a broad stack, but isn't it disadvantageous if the best performers are all in one adset each, because they may have different angles and thus address different target groups?
Maybe you can make a video about how you transfer ads from the test campaign to the core campaign.
Would this strategy work if you are spending like 30usd a day? Also is it CBO?
Hi Dara, thank you for sharing,If a creative has been tested,should we add it to the original good performance campaign adset or create a new campaign?
the OG
@@DaraDenney Thanks for replying.But I found some TH-camr said we shouldn’t modify a OG campaign which will reduce the performance,does this right?
Hey Dara!
Do you use broad audiences on completely new pixels?
Like if the brand only starts with facebook ads
yep!
By Customer list export or Klaviyo lookalike, do you mean Remarketing audience?
No, I mean customer lists.
Hi Dara, I saw from an older video you are recommending 180 days of social media engagers and website visitors for retargeting. However, in this new video, you reduced it to 90 days. Is there a rationale behind the reduction of the number of days? Is it based on products or is it due to the new meta algorithm in general?
For All the different audience do you just use one master campaign? & Just use different adsets?
i separate prospecting and retargeting audiences
How do you decide the number of ads inside each audience set for a $1M spending account?
Based on what's doing the best and getting spend. Generally around 6 ads.
Have you thought about doing a advantage + shopping campaign and retargeting 99%or 100 if it lets you
Never see good videos about Special Category Ads. When your options are even more limited, most of these strategies don't work. Could you do a video about it? Great Work!
Yeah those are really tough. We work on a few at thesis. Tbh, we still almost always use broad.
Hey Dara
Have you tried stacking interest targeting + LookAlike audiences?
If so, how were the results?
Because one of my current campaigns the LAA (I'm stacking 1%, 1-2%, 2-3%...all the way to 10%) in one ad set but it's performing worst than the interest targeting ad set
Yep sure have! It definitely works.
@@DaraDenney And do you turn on Advantage Detailed Targeting with interest targeting or with the LAA ad set?
Thanks!
What about retargeting people with dynamic catalog ads - Add to cart or Product view for example for eCommerce ? Are you still using it ?
yeah sometimes.
This is near enough exactly what im doing. Completly broad but sometimes il include one interest.
Lookalikes all day long and stack as many as i can think are appropiate.
Also installing the facebook server side tracking has helped my lookalikes. The more data supplied to facebook the better my lookalikes are.
Oh yeah CAPI is a must! Thanks for sharing!!
@@DaraDenney how will i know CAPI is installed in my Pixel?
2 Years ago LLAs we're a make it or break it. Today, I am running a very broad targeting campaign and it has been working really well!
Do you think it's even worth trying to run LLAs if the ads work right now?
Prob not tbh
@@DaraDenney yeah i didn't think so tbh af
Me here trying to make 1k on pure profit while she's testing fcb ads with 30k Lol
I was def there too once! But agency side is a whole different game...
Hey Dara :)
I'm targeting most of south america. In other words, Im targeting many countries. Should I put all of the countries in one single adgroup, or should I put each country in a different campaign?
love to hear the reply on this as well
Super curious what your approach would be to marketing and creating audiences for a hyper local store. You know your audience is a parent with children between ages 3-14 in a 2KM radius around your physical location. How would you set up your campaign?
Still broad pretty much since the target is so small.
@@DaraDenney would love to get a professional consult here. Can we get in touch?
Hey, sorry, things have been up and down. Will get in touch with you over the weekend, is that alright?
what is your opinion on combining custom audiences and lookalike in the same ad set?
Do it!! Often works well.
@@DaraDenney thank you for your reply!!
Do you recommend doing this even for a Niche Audience? Feels weird to target broad when less than 1% of the broad audience would actully even be interested in your products
Yes.
1% is pretty good imo
Do you think its better to do an awareness objective for the retargeting campaign?
What is your idea of Audience Pockets and duplicating/running identical adsets to target different people inside the same "audience pocket"?
I've always been a huge fan of Broad but my current product is having an average of 1.5 CTR on broad and 3+ CTR on interests.. So wouldn't you suggest I go with single interests? Especially because there's no data and it's a brand new pixel and ad account. So CPM, CTR and, CPC are my only noteworthy metrics at this point
I think CTR is a really misleading metric at times. Broad audiences are way more likely to have lower CTR overall… because they are so big. In your case it’s tough though since it’s a new pixel… hard to say, because it’s impossible to say whether or not that ctr will actually turn into sales.
@@DaraDenney that's an interesting piece of info.. Will keep you updated on how that works haha. Thanks!
It's similar for me. Open gets half the CTR of interests. But the point is if I check CPCs, I get more or less the same numbers because targeting open is cheaper. I'd say just look into your cost per result.
This also assumes that all of the metrics in FB are correct, which they are not. Using a tool like TripleWhale will help, but still is missing. But sales should really be one of major metrics to focus on. Broad also scales vs interests that die out quicker.
@@DaraDenney if your goal is to convert with the campaigns, then CTR is not your primary metric. Instead focus on where you get most conversions at the cheapest price. If A has a high CTR but low sales, while B has low CTR and high sales numbers, then why focus on A?
Do you stack al these intrest in cbo’s or abo
both, choose one that you like
Have you ever heard about a Retargeting-Bubble using Pitch-Ads, Reminder-Ads, Educational-Ads and Testimonial Ads?
Nope, seems like some agency or brand-owned term to describe a retargeting strategy using these ad types.
@@DaraDenney Have you ever tried such a mixture of retargeting ads types? Can you recommend using it?
For an account that spends 3k a month, would you still recommend broad?
Yep. Gotta test it.
Please create video on recovering restricted fb account
I don’t know how to do this tbh.
@@DaraDenney oh ok
Do you retarget video views? And if so, what percentage viewed? thanks!
Not really, engagers contains that already.
Do these work if you're just starting with Facebook advertising? If you're only spending $100 a week?
yep.
great
Thank you!!
So how about video viewers for retargeting?
You can defintiely do that, and some people do. But when optimizing for purchase and targeting social engagers already, I never found that it made a difference.
@@DaraDenney we do that. So I wandered if you do that too.
Usually we do 50% VV Last 7 days for retargeting.
We are at 500k/month ad spend level.
would i use the broad/ interest stacks structure even if budget is $50 per day? or is that budget too small to use broad? i test it but usually cannot attribute if its working or not.
It usually takes time for Facebook to get a grip on the type of audience you are looking for. What I do is target the audience according to the customer persona and get initial web visits of 1-2k and some purchases. Then do broad testing and leave it Fb algorithm.
I would test!
Thank you...
You're welcome!
Make sure your lal from your pixel is 30day retention if you get 1000 purchases a month. If you do 180 then your just gunna burn through your audience too fast
I only use ONE audience - broad audience. The other ones are more expensive (CPM) than broad in my experience. every time, and dont perform better
Def agree here.
Hi, broad targeting for just starters is ok ?
It usually takes time for Facebook to get a grip on the type of audience you are looking for. What I do is target the audience according to the customer persona and get initial web visits of 1-2k and some purchases. Then do broad testing and leave it Fb algorithm.
I would test it!!
@@DaraDenney another question, pls: 🙏
Not in CBO campaign, is it efficient to have 3-5 ads per ad set or just 1 ad per 1 ad set ?
Why the zero targeting works for every single person on the planet, but not me 🤔 I get results, low CPMs and etc. by actually targeting specific audiences, but the moment I remove targeting... It's like I donate money to Facebook with zero results, zero clicks, insane CPMs...
Any suggestions for romance AUTHORS?
Me trying to get my 1ST sale lol
BUT HOW TO EXCLUDE PEOPLE THAT ALREADY SEEN YOUR ADS? SO WE ONLY GET NEW PEOPLE
Why are you yelling?
3 campaigns duplicated for different products?
No, i dont segment products by campaigns.
Hello Dana, can you make a video in which you explain how you realize that a campaign works or doesn't work?
noted!!