At the beginning of the video, I was ready to give you a solid argument, but the more I listened the more I realized that you are 100% right. Anyone could argue one or two of the points that you brought up, but nobody would be able to argue every point and measure up against Cartier. Excellent analysis! Well done.😎👍🏼
Interesting and true story: I had no interest in Cartier until I purchased a Rotary "homage" to the company. It was their version of the Santos 100, an LE version with a screw-down crown and 100 meters of water resistance. Though quite big(38mm square), the Mecanique LE offered a manual wind movement and guilloche dial with the typical bold roman numerals. I end up wearing it as much as I can,but it's led me to consider saving the $$$$$ for a square Cartier (manual or auto; no quartz) and putting off CW for a while. I've also watched and re-watched your video on Catier as "God-tier"......very informative and right! I'm not looking at Cartier to throw around as a status symbol, but rather as a watch that can double as something dressy and something casual . Also finding a bargain price wouldn't hurt either!
@@cutdepiefails6596 multiple 100 yr old timeless designs? Cartier is a design Maison...never an engineering house. This brand is about design plain and simple. I cant think of another manufacturer that executes timeless design: Santos Dumont The Tank series Crash Cintree Asymetrique Ballon bleu Pebble The brand is peerless in design.
I was a Friend of the Brand for Panerai for more than five years, and am currently looking for a watch to mark my 50th birthday. This is the absolute BEST break down of the Cartier watch brand I have ever seen, and look forward to adding one to my collection.
Cartier never seems out of place because it’s got such a strong design language and heritage. Like a cult classic film, it’s not always the most respected or ‘best’, but it is appreciated by tastemakers. Yes they sell largely mass produced products but those who choose Cartier pieces are often people with a particular taste level, a particular type of confidence and they go their own way. In a room of Pateks, APs VCs and FP Journes, a Cartier person can still fit in but stand out. The Cartier person isn’t competing on ranking, but is showing their sense of style or taste. A Rolex person however, may seem out of place in that room, or be seen as ‘less sophisticated’, or having an‘entry level’ in taste or budget. And this can be achieved with a small sized steel tank quartz watch. Because those who wear Cartier watches are not playing the same game, they’re playing their own game.
@@Mike.thiswatchthatwatchthank you this video was an educational experience, I own an automatic omega sea master 300 bond watch but I’m definitely getting a carrier next maybe a tank or this Santos I just need a dress watch for formal occasions
You're a great communicator. I couldn't help but agree with everything you said... because you are absolutely right, and explained why you are right very eloquently.
This is absolutely true - it succinctly describes the essence of Cartier watches, which I could never put my finger on. Irrespective of history or recency bias, irrespective of movement, irrespective of size trends, Cartier does Cartier and we love it.
Hi Mike, every time my wife wears her Cartier Santos 2-tone, I can't take my eyes off it; God tier indeed. Really appreciate your insightful & professional comments on world of watches not to mention that you are not trying to sell watches, as most watch commentators try to do. JNRA
I have an early 1980's Cartier Santos, steel and gold "Carree" model. My mother gave it to me for my 21st. It was my every day watch for over 15 years. I still have it and wear it every so often. It is small compared to my other, more recent watches. However that face, the screw down crown and the way the bracelet captures/reflects light as you roll the wrist represent a unique combination that makes up for any size deficiency and forces you to like it!
I recently tried on the Santos de Cartier in large and was hooked. I go for pilot watches because I am an aviation enthusiast, and while it doesn’t check the usual boxes, being “the first watch made for piloting” is pretty special! I admit to cognitive dissonance here - even though I know Cartier’s history with watchmaking, I tend to think of them as primarily a jewelry brand, and I prefer brands who focus on watchmaking. This one is going on my wishlist though!
I recently purchased a Tank Must Trinity dial from the 1980s, and what was considered the large model then is the same size as the current small model Tank must today…I have received so many compliments on it! I also have a two-tone Santos Carrée, which is only 29mm but is stunning on the wrist and likewise draws compliments. Love the brand’s design and elegance
This is absolutely true, I was with my white dial Tissot Gentleman Powermatic 80 silicium and my godfather has a Quartz white dial Cartier Santos Galbee Large and I was mesmerized by it, kept turning my head every once in a while just to look at it. I don't know what it was, but something that kept me thinking the whole time why was I so stunned by that watch...
One of the best watch videos I've ever seen. You've touched upon points that completely changes the way one looks at watches. Recently, I've been completely infatuated with Cartier watches and this video makes me love them more. Their designs for me are just perfect - minimalistic yet classic and ageless. Also, I love how it breaks the conventions of masculinity associated with larger watches. Right now saving for a Tank Must solarbeat and subscribing your channel for sure.
Really kind of you. I'm doing my best to make something people find worthy of watching, so when I hit the mark and people like you let me know, it means a lot. Thanks! 😀😀
My theory as to why Cartier can do what it wants, so to speak, watch-wise, is because of its name. It’s known more for fabled jewellery, and hence luxury - therefore being able to flog overpriced pens, spectacle frames, handbags etc. You don’t buy the watch - as you do with a Patek or Lange - you buy an association. That said, I’ve just realised a latent craving for a Santos de Cartier - and that’s because I remember, as an impressionable youngster, seeing it on the wrist of the leisured rich: an association.
Yes, they are a strong brand but they also have to constantly maintain it. And they do that by maintining and evolving their iconic watch lines very carefully. You will always recognize a Tank or a Santos, regardless of its age. Different to other brands Cartier very much focuses on their design. Yes, they have some horological fine pieces but you don't buy a Cartier for technological specs. You buy it for its design. And it's almost never a loud design, not something that screams for attention. They are mostly very understated designs. Understated but sophisticated. Yes, they are expensive but more accessible than other brands and they manage to not dilute their reputation and exclusivety. On top of that comes the experience in Cartier Boutiques. Maybe a tad less laid back and relaxed than at an Omega Boutique but I always felt welcome and have been treated extremely well.
All fantastic points. I have the Santos Medium and would LOVE someone to come up with an aftermarket quick connect that could allow the use of a springbar. That would extend the life of the watch forever, because I worry about strap support - think along the lines of Roadster.
Agree - I went into a large Cartier store the other day, in a major city and getting a strap had a huge wait time on many versions. Frustrating honestly 😀😀
@@Mike.thiswatchthatwatch exactly! Lead times were months, not weeks, at my local AD. Delugs was a great alternative till they shut that down, but if Cartier discontinued these like the Roadster, many people would be up in arms. I guess there’s always the bracelet as a backup in 30 years.
I am convinced and had to rewatch the video to soak it all in. I still remember my backpacking trip during college in Paris. I saw a couple on the train with matching Cartier (some model of Santos) and was amazed by them.
Love it! What a great video. I got into Cartier 20 years ago with the 2004 Santos anniversary model. I loved it until they came out with smaller versions which looked better. I found myself falling for the smaller and sleeker models, meanwhile I still wore big Panerais among others. I’m even more stoked to go try out the dumont, Santos medium, and some Tanks. Well done!!
So Cartier wasn't even something I considered for a watch until earlier this year. I had no clue about their history, their creations, and how they pioneered the watch space early on. I've been obsessed with the Santos (large) for many months. Finally, found a good deal and awaiting for it's arrival. Great video, as always. ❤
It also doesn't look like these watches can handle the amount of daily humidity in tropical and subtropical areas. I live in a place that rains a lot and has high humidity on days without rain. Not sure Cartier specs can withstand these conditions.
Hi, really liking your stuff this video of your was my final end to skepticism on the domunt and pull it for a purchase , enjoying my quartz peice throughly.
I totally agree with You! I’ve been into Cartier for 3 years now and really enjoy them. Your video is laid back, very informative and to the point! Well done! Thank You! 😊
Definitely the tortoise and the hare. Before I wouldn't have dreamt of considering them, but, with the history , style and build quality they're certainly on the radar now, pardon the pun! Really well thought out video and I'm sure there's lots of us agreeing and scratching our heads.
A bit late catching up on the one. I tried this on at a retailer in Barbados three years ago. In mid-size. I should have bought it then. Still drawn to this as it is unlike any other watch that I own, and its flight history, ticks a box for my space/pilot collection. What impressed me on the wrist was its sporty character, yet with a very thin profile. Tempted to buy a good preowned one, as they don’t yet command a premium, though I think they will creep up in price. Maybe 2025 is the year I get one. All the best for the new year and thanks again for creating such great content and sound opinions.
There are so many TH-camrs in the watch community who are merely scratching the surface of this hobby, and who keep repeating the same sentences in every video (not to mention some of them are recycling their own videos with a slightly changed title and slightly different commentary). Your videos are what I would consider to be serious watch-related content. Thank you.
I'm a relatively new watch enthusiast and the Cartier Santos is at the top of my list. In no other world would I ever consider spending that much on a watch. Not even a Rolex (although I did have a passing interest). And yes, you're 100% right about the quartz vs mechanical argument. I think quartz has its place, but I think most enthusiasts agree that quartz doesn't belong in $3k+ watches, with the exception, of course, Cartier.
A true watch enthusiast buys the watch regardless of the price because it represents something more. If you’re not even willing to buy a rolex, (an iconic brand in more ways than one), because it hurts your wallet then lol
I am 69 yrs old and only recently started to take a close interest in watches thanks to informative TH-cam channels like yours. My collection is less than 2yrs old and includes Omega, Rolex, Longines, Christopher Ward and Seiko brands. I now have my eyes on a Cartier Tank in stainless steel for my next watch to celebrate my 70yrs on this troubled planet. I am struggling to decide between a Cartier Tank Must Solarbeat Large and the Cartier Tank Must Automatic Extra Large. I've tried both watches at my AD and both look fine on my 7in wrist but a case size somewhere between the two would be perfect. Compared to the Large model, the Extra Large is more expensive but seems to offer a lot of watch for the money. I would appreciate your thoughts to help me come off the fence on this one. Thank you.
I agree 100%. When I bought most of my other watches I found technical specs very important. Yes, I also loved their designs but when I bought my Omegas their co-axial escapement was important for me. Build quality of bracelet and clasp as well. I picked up a JLC not only because of its iconic design but having a watch and movement from the watchmakers watchmaker gave me a sense of satisfaction and reward for myself. The desire for a manual wind movement drove me to Nomos. With Cartier it was different. The only thing I know about my Tank Americain's movement is that it is automatic and has 38 hours power reserve. Does that bother me? No, not for one second. It was the design that I wanted to have on my wrist.
Also, women are more inclined to wear Cartier watches than any other brand. They have successful won over both sides of the field. 🔥🔥 I love their watches, I currently have the WHSA0015 skeleton and now after the dumont peacock. Just beautiful time pieces.
I am ready to purchase a Santos De Cartier, -Dumont Quartz Rose Gold, or Santos Dumont Quartz. I like the idea of Quartz because of its utility. My issue is twofold, one, I will go to the boutique to try them on. Price is not my issue. The De Cartier was my first choice with its clean lines whereas the rose gold is elegant. My dilemma. Watching you analysis of the Cartier watch collection made my day. I enjoy your presentation style and do learn from you.
Well said and put together video…I never understood what made Cartier tick so much for me, but I think you nailed it. It’s how they buck EVERY convention of watchmaking and get away with it because they’re CARTIER! That truly is god-tier.
@@Mike.thiswatchthatwatch 🤗 Merci à vous, j'ai observé dès le début de votre vidéo, que votre cerveau était beau. Vous avez mis les bons mots pour décrire ce que je pense et j'ai maintenant un allier contre ceux qui me reproche d'aimer les monstres Cartier. Thank You !!! 🥹 Vous êtes un homme avancé.
I own a new Santos de Cartier(Lg) with the quick change bracelet and tooless link removal and it is by far my favorite watch and I own watches from Breguet, Rolex, Omega, Breitling, Bucherer, and Tag among others. It makes both a great sport watch and of course and excellent watch to wear with a suit. I’m thinking about buying the blue face or a Tank Americaine…
I was set on the Santos Dumont, but never pulled the trigger. Then on a recent trip, stumbled on the black Santos on the rubber strap. Never seen it in person and after checking second hand prices, the reason was clear: It's maybe the best Santos and sells out as soon as it hits the display case. Needless to say, made the deal and zero regrets. Absolutely love it, despite not...liking the Cartier "brand" since it's so associated with luxury/flex culture.
That's for you to decide. 😉 I definitely lean Santos Dumont, but if I went tank it would be one of the pure black dial models just for variety 😀 Buy what you like, is all I can say 😀😀😀
Great video, very informative. I've never considered getting a Cartier before because of two reasons: 1) the polished stainless steel surfaces scratch too easily which would drive me crazy every time I look down at my wrist, 2) the jewel on the crown makes these watches look like fashion watches. Overall these watches look too delicate for every day wear.
I am actually thinking of buying a cartier santos as my retirement watch for the USAF. I think its quite fitting… im also thinking of getting a quartz one for half the price of the mechanical one. One thing i think helps with the quartz and our acceptance is that most models dont have a seconds hand ticking every second reminding us we are wearing a quartz.
New subscriber here!.. Amazing review, Mike! You’re a natural. You single-handed renewed my love for Cartier, the Santos in particular. Celebrating my 55th birthday & this will make the perfect way to celebrate the milestone.
Question for you and perhaps you won’t be able to answer this. But going forward, say 10-20 years from now, do you see Carrie still supporting their proprietary quick change system. The only reason I haven’t bought a Santos XL is because I don’t want to be stuck unable to find a watch strap in a decade from now when I need a new leather strap for the watch. Dropping 10-15k on a watch and not being able to wear in 10 years from now would really suck.
My wife & I both had matching Cartier Santos watches purchased about 1984. Wonderful high polished finish with excellent dial & hands. Seemed only suitable to wear as a near formal or formal dress watch. Neither kept very accurate time - usually reset them every other day to be on time. They were more durable then my IWC Potofino dress watch. My $150 Seiko diver from 1980 kept much more accurate time than any of these 3 watches under much harder use.
When I wear one of my Cartier watches, I feel like I’m wearing a luxury timepiece. It makes me feel that I’m wearing a classy watch. You are absolutely right that it is a recognizable timepiece. I see other people looking at my wrist because they know Cartier.
All the points are so true. I own santos dumont L with the quarz movement. When I shop watches I compare everything from value to movement but not for this watch. I simply dont care about the quarz movement because it looks and feels amazing. But I also do think that Rolex has the same power and it would also tick all the boxes mentioned if they introduced watches like this one.
This video has changed my perception of Cartier completely. I bought two watches from the brand namely Tank Solo XL in rose gold( the one that Jake Gyllenhaal wears in the new TV series “Presumed Innocent”, and I had bought a Santos Dumont XL in two tone two years ago which I got 5 straps for in different colours with their buckles to make it my daily wear. The historical significance of these models need no introduction since the Santos Dumont is the first wrist watch made for men, and the Tank is the most recognisable dress watch that is already in its 11th decade. I used to have almost 20 other brands but kept only a couple of Patek, a couple of Breguet, a couple of Rolex, and one Omega with the 2 Cartier watches I own. Among all of them, Cartier is the dearest to my heart. The design language of Cartier is so unique and elegant, as well as simple. I used to be against Cartier because of their simple movements, but design compensates for it.
Good analysis. Hard to argue with your points. They're a fashion watch but still manage to remain cool. It is what it is. This model is easily my favorite Cartier. No date! I wouldn't even mind the quartz.
I was already serious about buying a Santos-Dumont L or XL. After your analysis, I decided to buy one this year. I will try depending on my 16.5cm wrist to see which is better.
More good stuff. I think it's worth adding that Cartier transcends Richemont. It is given free reign and not condemned to Veblen pricing and a limiting 'theme.' The irony is that Richemont's watch brands are treated and positioned like jewellery, while Cartier (undoubtedly a jeweller first and foremost) is allowed to be a watchmaker. What I mean by this is that Cartier starts with a design first, while other Richemont brands start with market segmentation analysis. The enthusiast community unconsciously sees this.
Yep. Agree and again a good point. Tudor always has to consider movement and watch as one, going back and forth in design until both design criteria are met a- which initially lead to thick cases to accomodate thicker movements. Cartier? They draw something pretty and find the movement that fits. Cheers 😀
I bought the Cartier de Santos ADLC, and it is my 2nd luxury watch after a Rolex, I love the style and look and opted this for the extra scratch resistant, I must say I like the experience more with Cartier in terms of presales and post sales. I am eyeing a Tank or a Dumont next!
Totally agree the dominance of Cartier.. Quartz point is 💯true as no other co in the world has done it… They are the only company that design a watch and then decide which movement goes in to it.
@Mike.thiswatchthatwatch I'll pull the trigger on one of those. I have a 7.6 inches wrist so I'll have to try it . Medium or large? The Medium has no date which I prefer...
Excellent video. And I agree with everything you said. While I have other more expensive watches, I adore my gold tank. There is something about the Cartier design(s) that speaks to me. I find nearly all of the Cartier timepieces to be uber attractive. And unlike my other watches, the attraction doesn’t wane. They are truly timeless. Perhaps that is the reason, as you said, we will allow quartz and lesser movements in these watches. Because the design aesthetic is so strong. Amazing huh?
100% agreed, I m in the process since a month of figuring out if I go vintage galbée or carrée OR Santos de cartier OR Santos Dumont, and i still hesitate, although the medium santos de cartier is in the lead. Great vid btw
Would you always advise buying new in order to get the 8 year warranty plus the extra leather strap, cleaning kit and case etc as opposed to the secondary market that seems to me only marginally cheaper without the thrills and warranty? Maybe I’ve answered my own question.
Superb information-I love Cartier. I held off buying the medium Santos because I was afraid the bracelet and strap would not be long enough for my 7.5 inch wrist. Is there a way to get a medium with a long)enough bracelet and strap?
Thanks - Glad you enjoyed it. I don't actually know. I know from other purchases the Cartier does customise sometimes, but if they do it here and at what price - No clue 😀😀
Watch collecting is a rollercoaster. I bought a Cartier Ronde De Santos quartz 10 years ago it was my second watch . I almost forgot about it ( small, quartz and effeminate ) but now love it. Cartier god tier why not
great video and agree Cartier is God Tier…..I own the XL Gold Dumont LE and a black grey dial Santos L and a Tank Solo L and a Cartier de Calibre. my favorite brand. I have three additional straps for my Santos, not to mention the rubber one which came with the watch a plus 😊
I'm pretty sure that Albert Camus wore Cartier. He tackled the most frightening existential threats known to man in his deep thought and writings. I can't think of anything more masculine. Great video btw.
Serious question. Why doesn't Cartier align the screws similar to an AP RO? I cannot imagine ever getting used to the random direction of the screw heads. Especially when on the steel bracelet, full with surface screws!
Because it's impossible. (close to at least) The "screws" in the AP RO are bolts that are dropped into place and fastened from below. The slot on the AP RO bolt has no function and is cut into the bolt at the position they want. 😀😀
@@Mike.thiswatchthatwatch Wow, thanks for the quick answer Mike, much appreciated! Is there a similar reason why I cannot align the Omega logo on the crown how I want by winding the watch to certain positions before screwing the crown in? Symmetry obsessions... 😵💫😵💫
I think if I was to buy a square watch I would go with JLC. I won’t pay Cartier price for a quartz, and I like the fact that the JLC movement is actually a square movement in a square watch rather than a round movement in a square watch.
Recently I bought a Two-Tone Santos Medium. Never likes TT, on no watch at all. The Santos however, is simply awesome in Steel-Gold. For me that is another prove of how Cartier is different and how their design can be perceived in a totally different way than with other brands.
As always, excellent review! Very tempted to go and buy it today! But I will hold off till the beginning of next year. My question to though…which Cartier do you (Mike) own? Is it the Santos or is it the Santos-Dumont?
They are also the only watch brand that does other stuff besides watches and dont get looked down on it for it. I feel like they are in their own category.
I am turning 60 years old and have just purchased my dream watch, a Cartier Santos. I am so excited and blessed.
Lucky you - good choice 😃😃
@@Mike.thiswatchthatwatch Thanks so much and excellent video!!
61 and right behind you 🥰
Enjoy it … 👍
Congratulations, wear in good health
I’m 67 and next year considering Santos De Cartier Green or GMT xl
At the beginning of the video, I was ready to give you a solid argument, but the more I listened the more I realized that you are 100% right. Anyone could argue one or two of the points that you brought up, but nobody would be able to argue every point and measure up against Cartier. Excellent analysis! Well done.😎👍🏼
LOL 😂😂😂
Really happy you thought I had an interesting perspective on the topic. 😀
See you around 👍
ETA movements?
Interesting and true story: I had no interest in Cartier until I purchased a Rotary "homage" to the company. It was their version of the Santos 100, an LE version with a screw-down crown and 100 meters of water resistance. Though quite big(38mm square), the Mecanique LE offered a manual wind movement and guilloche dial with the typical bold roman numerals. I end up wearing it as much as I can,but it's led me to consider saving the $$$$$ for a square Cartier (manual or auto; no quartz) and putting off CW for a while. I've also watched and re-watched your video on Catier as "God-tier"......very informative and right! I'm not looking at Cartier to throw around as a status symbol, but rather as a watch that can double as something dressy and something casual . Also finding a bargain price wouldn't hurt either!
@@cutdepiefails6596 multiple 100 yr old timeless designs? Cartier is a design Maison...never an engineering house. This brand is about design plain and simple. I cant think of another manufacturer that executes timeless design:
Santos
Dumont
The Tank series
Crash
Cintree
Asymetrique
Ballon bleu
Pebble
The brand is peerless in design.
I was a Friend of the Brand for Panerai for more than five years, and am currently looking for a watch to mark my 50th birthday. This is the absolute BEST break down of the Cartier watch brand I have ever seen, and look forward to adding one to my collection.
Cartier never seems out of place because it’s got such a strong design language and heritage. Like a cult classic film, it’s not always the most respected or ‘best’, but it is appreciated by tastemakers.
Yes they sell largely mass produced products but those who choose Cartier pieces are often people with a particular taste level, a particular type of confidence and they go their own way. In a room of Pateks, APs VCs and FP Journes, a Cartier person can still fit in but stand out. The Cartier person isn’t competing on ranking, but is showing their sense of style or taste. A Rolex person however, may seem out of place in that room, or be seen as ‘less sophisticated’, or having an‘entry level’ in taste or budget. And this can be achieved with a small sized steel tank quartz watch. Because those who wear Cartier watches are not playing the same game, they’re playing their own game.
Good perspectives, thanks for sharing .😃
Well said.
This is the type of gate keeping snobbery that turns me off from associating with watch enthusiasts and why I’ll never attend a watch meet up.
@@Mike.thiswatchthatwatchthank you this video was an educational experience, I own an automatic omega sea master 300 bond watch but I’m definitely getting a carrier next maybe a tank or this Santos I just need a dress watch for formal occasions
It takes a deep pocket to be in that room. But it takes taste and class to wear a tank.
I went to go buy a Santos today and decided to wait one day ... after this video I realized it is the perfect watch for me ...... thanks bro!!
Good choice! 😀
cartier is so class and so cool, i have one and i am always amazed by the look of it... just like my vacheron overseas
@@bensaigon3589I’ve been looking into Vacheron and I was considering saving for a vintage model
You're a great communicator.
I couldn't help but agree with everything you said... because you are absolutely right, and explained why you are right very eloquently.
I appreciate that! 😃
I instantly click on your videos whenever I see you upload. Your videos are well researched and eloquently spoken. Can't wait to see ur channel grow.
Thanks a ton! Appreciated - Will try to keep it up 😀
I do the same. Mike is up there with the best reviewers. WFH
This is absolutely true - it succinctly describes the essence of Cartier watches, which I could never put my finger on. Irrespective of history or recency bias, irrespective of movement, irrespective of size trends, Cartier does Cartier and we love it.
After watching this video I bought myself a Santos Dumont XL and my wife a Small. Really love the watch so classy and elegant.
Got a large santos this year as my first luxury watch. I never feel out of place with any other watch wearer - it always gets compliments .
My wife surprised me with a Cartier Santos today...I think it might actually be the perfect watch. Beyond blessed and grateful!
Hi Mike, every time my wife wears her Cartier Santos 2-tone, I can't take my eyes off it; God tier indeed. Really appreciate your insightful & professional comments on world of watches not to mention that you are not trying to sell watches, as most watch commentators try to do. JNRA
Thanks. Appreciated 😀
May I ask the size of her watch?
@@eskim21 My wife's Santos is 27.6 mm wide, 37.8 mm lug to lug, lug width is 15.6 mm and it is 7.5 mm thick. Hope this is useful.
I have an early 1980's Cartier Santos, steel and gold "Carree" model. My mother gave it to me for my 21st. It was my every day watch for over 15 years. I still have it and wear it every so often. It is small compared to my other, more recent watches. However that face, the screw down crown and the way the bracelet captures/reflects light as you roll the wrist represent a unique combination that makes up for any size deficiency and forces you to like it!
Great video. I own a Santos de Cartier, and I wear it almost daily. Your video makes me want to buy another Cartier!
My apologies for helping you empty your bank account 😂😂
Absolutely loved this one! I was not aware of all the paradoxes you brought up and how absolutely gangsta Cartier are. Cheers
Thanks and….
Cheers 😀
I recently tried on the Santos de Cartier in large and was hooked. I go for pilot watches because I am an aviation enthusiast, and while it doesn’t check the usual boxes, being “the first watch made for piloting” is pretty special!
I admit to cognitive dissonance here - even though I know Cartier’s history with watchmaking, I tend to think of them as primarily a jewelry brand, and I prefer brands who focus on watchmaking. This one is going on my wishlist though!
We're all slaves to storytelling. I've learned to embrace it 😂😂
I like Cartier over Rolex, when it comes to Dress watches….
So nice to hear a solid, straight forward South African accent and take on the subject. I've always liked Cartier watches and now even more so!
Ja boet! Thanks 😀
I recently purchased a Tank Must Trinity dial from the 1980s, and what was considered the large model then is the same size as the current small model Tank must today…I have received so many compliments on it! I also have a two-tone Santos Carrée, which is only 29mm but is stunning on the wrist and likewise draws compliments. Love the brand’s design and elegance
This is absolutely true, I was with my white dial Tissot Gentleman Powermatic 80 silicium and my godfather has a Quartz white dial Cartier Santos Galbee Large and I was mesmerized by it, kept turning my head every once in a while just to look at it. I don't know what it was, but something that kept me thinking the whole time why was I so stunned by that watch...
I was surprised how slim and comfortable the xl was on my wrist. Would love to own one some day. ❤
One of the best watch videos I've ever seen. You've touched upon points that completely changes the way one looks at watches. Recently, I've been completely infatuated with Cartier watches and this video makes me love them more. Their designs for me are just perfect - minimalistic yet classic and ageless. Also, I love how it breaks the conventions of masculinity associated with larger watches. Right now saving for a Tank Must solarbeat and subscribing your channel for sure.
Really kind of you. I'm doing my best to make something people find worthy of watching, so when I hit the mark and people like you let me know, it means a lot. Thanks! 😀😀
My theory as to why Cartier can do what it wants, so to speak, watch-wise, is because of its name. It’s known more for fabled jewellery, and hence luxury - therefore being able to flog overpriced pens, spectacle frames, handbags etc. You don’t buy the watch - as you do with a Patek or Lange - you buy an association.
That said, I’ve just realised a latent craving for a Santos de Cartier - and that’s because I remember, as an impressionable youngster, seeing it on the wrist of the leisured rich: an association.
You're probably not totally off. Those brand names tend to linger 😀
Yes, they are a strong brand but they also have to constantly maintain it. And they do that by maintining and evolving their iconic watch lines very carefully. You will always recognize a Tank or a Santos, regardless of its age. Different to other brands Cartier very much focuses on their design. Yes, they have some horological fine pieces but you don't buy a Cartier for technological specs. You buy it for its design. And it's almost never a loud design, not something that screams for attention. They are mostly very understated designs. Understated but sophisticated. Yes, they are expensive but more accessible than other brands and they manage to not dilute their reputation and exclusivety.
On top of that comes the experience in Cartier Boutiques. Maybe a tad less laid back and relaxed than at an Omega Boutique but I always felt welcome and have been treated extremely well.
All fantastic points. I have the Santos Medium and would LOVE someone to come up with an aftermarket quick connect that could allow the use of a springbar. That would extend the life of the watch forever, because I worry about strap support - think along the lines of Roadster.
Agree - I went into a large Cartier store the other day, in a major city and getting a strap had a huge wait time on many versions. Frustrating honestly 😀😀
@@Mike.thiswatchthatwatch exactly! Lead times were months, not weeks, at my local AD. Delugs was a great alternative till they shut that down, but if Cartier discontinued these like the Roadster, many people would be up in arms. I guess there’s always the bracelet as a backup in 30 years.
I am convinced and had to rewatch the video to soak it all in. I still remember my backpacking trip during college in Paris. I saw a couple on the train with matching Cartier (some model of Santos) and was amazed by them.
😃 Glad you found it worth your time 👊
I actually saving up for a Cartier Santos. The design, the history and even the specs all speak to me.
Fun fact : on steel the Cabochon is a spindle on rare metals (gold, etc) it’s a sapphire.
Love it! What a great video. I got into Cartier 20 years ago with the 2004 Santos anniversary model. I loved it until they came out with smaller versions which looked better. I found myself falling for the smaller and sleeker models, meanwhile I still wore big Panerais among others. I’m even more stoked to go try out the dumont, Santos medium, and some Tanks. Well done!!
Thanks for sharing 😊😊
Great review! Couldn't agree more! The Santos Dumont is so elegant and versatile! Would love your thoughts on the Reverso!
Thanks. Glad you enjoyed the vid.
A reverso vid would be a good idea - noted 😀😀
So Cartier wasn't even something I considered for a watch until earlier this year. I had no clue about their history, their creations, and how they pioneered the watch space early on. I've been obsessed with the Santos (large) for many months. Finally, found a good deal and awaiting for it's arrival. Great video, as always. ❤
Cheers 😀
Well said. You nail it. Cartier was able to impose his vision and standard and that is power.
Over a 100 years and still going strong 😀
I tried on the Santos Dumont XL recently. Beautiful timepiece and on my shortlist to acquire in the near future.
Nice video, I enjoy the vibe you give! Agree fully. Cartier are proper watch makers where everything they do is class.
Thanks for watching! 😀😀
I live in a tropical region so water resistance was the deciding factor for me, but I can see your points.
Fair point. These are not ideal for monsoon and hurricane climates 😀
It also doesn't look like these watches can handle the amount of daily humidity in tropical and subtropical areas. I live in a place that rains a lot and has high humidity on days without rain. Not sure Cartier specs can withstand these conditions.
Agreed, the medium santos is amazing and the skeleton santos is an incredible design wish they made it also in medium.
Hi, really liking your stuff this video of your was my final end to skepticism on the domunt and pull it for a purchase , enjoying my quartz peice throughly.
I totally agree with You! I’ve been into Cartier for 3 years now and really enjoy them. Your video is laid back, very informative and to the point! Well done! Thank You! 😊
Definitely the tortoise and the hare. Before I wouldn't have dreamt of considering them, but, with the history , style and build quality they're certainly on the radar now, pardon the pun!
Really well thought out video and I'm sure there's lots of us agreeing and scratching our heads.
A bit late catching up on the one. I tried this on at a retailer in Barbados three years ago. In mid-size. I should have bought it then. Still drawn to this as it is unlike any other watch that I own, and its flight history, ticks a box for my space/pilot collection.
What impressed me on the wrist was its sporty character, yet with a very thin profile. Tempted to buy a good preowned one, as they don’t yet command a premium, though I think they will creep up in price. Maybe 2025 is the year I get one.
All the best for the new year and thanks again for creating such great content and sound opinions.
I really enjoyed this video and your freshness as a watch reviewer. And I agree, Cartier has that special power. Yes!
Thanks - Glad you enjoyed it 😀😀
There are so many TH-camrs in the watch community who are merely scratching the surface of this hobby, and who keep repeating the same sentences in every video (not to mention some of them are recycling their own videos with a slightly changed title and slightly different commentary). Your videos are what I would consider to be serious watch-related content. Thank you.
Glad you like it - I am trying to be my own kind of TH-camr and am thrilled that my approach resonates with some 😃
Recently got my first santos, the steel and grey one, best watch I’ve ever had and best been gift ever gifted
I'm a relatively new watch enthusiast and the Cartier Santos is at the top of my list. In no other world would I ever consider spending that much on a watch. Not even a Rolex (although I did have a passing interest). And yes, you're 100% right about the quartz vs mechanical argument. I think quartz has its place, but I think most enthusiasts agree that quartz doesn't belong in $3k+ watches, with the exception, of course, Cartier.
Lots of people criticise them for it. Those watches are terrible value propositions.
A true watch enthusiast buys the watch regardless of the price because it represents something more. If you’re not even willing to buy a rolex, (an iconic brand in more ways than one), because it hurts your wallet then lol
@@masonmarcobello3164 What do Cartier and Rolex represent other than the capacity to pay?
Santos okay, as it is a historical watch.
I am 69 yrs old and only recently started to take a close interest in watches thanks to informative TH-cam channels like yours. My collection is less than 2yrs old and includes Omega, Rolex, Longines, Christopher Ward and Seiko brands. I now have my eyes on a Cartier Tank in stainless steel for my next watch to celebrate my 70yrs on this troubled planet.
I am struggling to decide between a Cartier Tank Must Solarbeat Large and the Cartier Tank Must Automatic Extra Large. I've tried both watches at my AD and both look fine on my 7in wrist but a case size somewhere between the two would be perfect. Compared to the Large model, the Extra Large is more expensive but seems to offer a lot of watch for the money. I would appreciate your thoughts to help me come off the fence on this one. Thank you.
I agree 100%. When I bought most of my other watches I found technical specs very important. Yes, I also loved their designs but when I bought my Omegas their co-axial escapement was important for me. Build quality of bracelet and clasp as well. I picked up a JLC not only because of its iconic design but having a watch and movement from the watchmakers watchmaker gave me a sense of satisfaction and reward for myself. The desire for a manual wind movement drove me to Nomos. With Cartier it was different. The only thing I know about my Tank Americain's movement is that it is automatic and has 38 hours power reserve. Does that bother me? No, not for one second. It was the design that I wanted to have on my wrist.
Also, women are more inclined to wear Cartier watches than any other brand. They have successful won over both sides of the field. 🔥🔥 I love their watches, I currently have the WHSA0015 skeleton and now after the dumont peacock. Just beautiful time pieces.
I am ready to purchase a Santos De Cartier, -Dumont Quartz Rose Gold, or Santos Dumont Quartz. I like the idea of Quartz because of its utility. My issue is twofold, one, I will go to the boutique to try them on. Price is not my issue. The De Cartier was my first choice with its clean lines whereas the rose gold is elegant. My dilemma. Watching you analysis of the Cartier watch collection made my day. I enjoy your presentation style and do learn from you.
What an interesting set of arguments! Your one line on Panerai now makes me weary on wearing it ever 😂
Lol! 😂😂
I wrote a disclaimer in the video stating "not my own opinion" 😂
Especially since I have been known to wear a Panerai myself...
Even worse I wear a Duo 38
😳😂😂😂
Well said and put together video…I never understood what made Cartier tick so much for me, but I think you nailed it. It’s how they buck EVERY convention of watchmaking and get away with it because they’re CARTIER! That truly is god-tier.
😎 Je suis Parisien, et je confirme votre analyse.
Cartier... c'est Cartier.
Une image unique. 🥰
Merci 😊😊😊
@@Mike.thiswatchthatwatch 🤗 Merci à vous, j'ai observé dès le début de votre vidéo, que votre cerveau était beau. Vous avez mis les bons mots pour décrire ce que je pense et j'ai maintenant un allier contre ceux qui me reproche d'aimer les monstres Cartier.
Thank You !!! 🥹 Vous êtes un homme avancé.
I own a new Santos de Cartier(Lg) with the quick change bracelet and tooless link removal and it is by far my favorite watch and I own watches from Breguet, Rolex, Omega, Breitling, Bucherer, and Tag among others. It makes both a great sport watch and of course and excellent watch to wear with a suit. I’m thinking about buying the blue face or a Tank Americaine…
A man with good taste 😉
@@Mike.thiswatchthatwatch Thanks
I pulled the trigger on a Tank Must XL that I had been vacillating over and I hold you and this video solely responsible, Mike.
I was set on the Santos Dumont, but never pulled the trigger. Then on a recent trip, stumbled on the black Santos on the rubber strap.
Never seen it in person and after checking second hand prices, the reason was clear:
It's maybe the best Santos and sells out as soon as it hits the display case.
Needless to say, made the deal and zero regrets. Absolutely love it, despite not...liking the Cartier "brand" since it's so associated with luxury/flex culture.
Great video. I’m looking for a dress watch and have been thinking of the Santos Dumont or Tank for a long time. Which model would you lean?
That's for you to decide. 😉
I definitely lean Santos Dumont, but if I went tank it would be one of the pure black dial models just for variety 😀 Buy what you like, is all I can say 😀😀😀
Great video, very informative. I've never considered getting a Cartier before because of two reasons: 1) the polished stainless steel surfaces scratch too easily which would drive me crazy every time I look down at my wrist, 2) the jewel on the crown makes these watches look like fashion watches. Overall these watches look too delicate for every day wear.
I am actually thinking of buying a cartier santos as my retirement watch for the USAF. I think its quite fitting… im also thinking of getting a quartz one for half the price of the mechanical one. One thing i think helps with the quartz and our acceptance is that most models dont have a seconds hand ticking every second reminding us we are wearing a quartz.
New subscriber here!.. Amazing review, Mike! You’re a natural. You single-handed renewed my love for Cartier, the Santos in particular. Celebrating my 55th birthday & this will make the perfect way to celebrate the milestone.
Thanks - happy to have you on board 😀
Question for you and perhaps you won’t be able to answer this. But going forward, say 10-20 years from now, do you see Carrie still supporting their proprietary quick change system. The only reason I haven’t bought a Santos XL is because I don’t want to be stuck unable to find a watch strap in a decade from now when I need a new leather strap for the watch. Dropping 10-15k on a watch and not being able to wear in 10 years from now would really suck.
My wife & I both had matching Cartier Santos watches purchased about 1984. Wonderful high polished finish with excellent dial & hands. Seemed only suitable to wear as a near formal or formal dress watch. Neither kept very accurate time - usually reset them every other day to be on time. They were more durable then my IWC Potofino dress watch.
My $150 Seiko diver from 1980 kept much more accurate time than any of these 3 watches under much harder use.
When I wear one of my Cartier watches, I feel like I’m wearing a luxury timepiece. It makes me feel that I’m wearing a classy watch. You are absolutely right that it is a recognizable timepiece. I see other people looking at my wrist because they know Cartier.
love your channel very professional
Glad you enjoy it!
That's a very fascinating point and I agree with you. I'm still waiting for the Cartier solar Tank to return on the shelves.
Thanks for the feedback.
The solar - for sure. Good watch .😃
All the points are so true. I own santos dumont L with the quarz movement. When I shop watches I compare everything from value to movement but not for this watch. I simply dont care about the quarz movement because it looks and feels amazing. But I also do think that Rolex has the same power and it would also tick all the boxes mentioned if they introduced watches like this one.
Yeah - Rolex is up there for sure. 😀
This video has changed my perception of Cartier completely. I bought two watches from the brand namely Tank Solo XL in rose gold( the one that Jake Gyllenhaal wears in the new TV series “Presumed Innocent”, and I had bought a Santos Dumont XL in two tone two years ago which I got 5 straps for in different colours with their buckles to make it my daily wear. The historical significance of these models need no introduction since the Santos Dumont is the first wrist watch made for men, and the Tank is the most recognisable dress watch that is already in its 11th decade. I used to have almost 20 other brands but kept only a couple of Patek, a couple of Breguet, a couple of Rolex, and one Omega with the 2 Cartier watches I own. Among all of them, Cartier is the dearest to my heart. The design language of Cartier is so unique and elegant, as well as simple. I used to be against Cartier because of their simple movements, but design compensates for it.
Glad to hear that my perspective got the gears turning. That's all I want - to spark conversation 😊😊
Thanks so much. Someone wants to purchase this watch as a graduation gift. You explain everything
Glad it was helpful 😀
Good analysis. Hard to argue with your points. They're a fashion watch but still manage to remain cool. It is what it is. This model is easily my favorite Cartier. No date! I wouldn't even mind the quartz.
I was already serious about buying a Santos-Dumont L or XL. After your analysis, I decided to buy one this year. I will try depending on my 16.5cm wrist to see which is better.
Well said. I’ve been thinking about a Cartier Santos. Now I’m really thinking about it!
for good reason 😀
More good stuff. I think it's worth adding that Cartier transcends Richemont. It is given free reign and not condemned to Veblen pricing and a limiting 'theme.' The irony is that Richemont's watch brands are treated and positioned like jewellery, while Cartier (undoubtedly a jeweller first and foremost) is allowed to be a watchmaker. What I mean by this is that Cartier starts with a design first, while other Richemont brands start with market segmentation analysis. The enthusiast community unconsciously sees this.
Yep. Agree and again a good point. Tudor always has to consider movement and watch as one, going back and forth in design until both design criteria are met a- which initially lead to thick cases to accomodate thicker movements.
Cartier? They draw something pretty and find the movement that fits.
Cheers 😀
Excellent. And without screaming at me. Keep it up.
I prefer not to scream (as opposed to others..... 😎) 😀
I bought the Cartier de Santos ADLC, and it is my 2nd luxury watch after a Rolex, I love the style and look and opted this for the extra scratch resistant, I must say I like the experience more with Cartier in terms of presales and post sales. I am eyeing a Tank or a Dumont next!
Totally agree the dominance of Cartier.. Quartz point is 💯true as no other co in the world has done it…
They are the only company that design a watch and then decide which movement goes in to it.
This is the best analysis I've ever seen on Cartier and Cartier Santos.
thanks for that. Appreciated 😀
@Mike.thiswatchthatwatch
I'll pull the trigger on one of those. I have a 7.6 inches wrist so I'll have to try it . Medium or large? The Medium has no date which I prefer...
Excellent video. And I agree with everything you said. While I have other more expensive watches, I adore my gold tank. There is something about the Cartier design(s) that speaks to me. I find nearly all of the Cartier timepieces to be uber attractive. And unlike my other watches, the attraction doesn’t wane. They are truly timeless. Perhaps that is the reason, as you said, we will allow quartz and lesser movements in these watches. Because the design aesthetic is so strong. Amazing huh?
100% agreed, I m in the process since a month of figuring out if I go vintage galbée or carrée OR Santos de cartier OR Santos Dumont, and i still hesitate, although the medium santos de cartier is in the lead. Great vid btw
Thanks - Appreciate it. Let me know what you end up deciding on 👍
Such a nice watch . . . Too nice for a T-shirt and hoodie.
As says my wife to. But neither she nor you have a say in what I choose to wear. Style be damned.
Cheers😂😂😂
Would you always advise buying new in order to get the 8 year warranty plus the extra leather strap, cleaning kit and case etc as opposed to the secondary market that seems to me only marginally cheaper without the thrills and warranty? Maybe I’ve answered my own question.
Excellent! Watching from Farsta, vacation day 23.
Seriously envious of you! Do you even need to work?? 😂😂😂
Thank you for your amazing review. Do you think the Dumont XL would fit a 6.5 inch wrist?
The XL might seem a bit large on 6.5 for some, but give it a shot... It is very much subjective 😃😃
Superb information-I love Cartier. I held off buying the medium Santos because I was afraid the bracelet and strap would not be long enough for my 7.5 inch wrist. Is there a way to get a medium with a long)enough bracelet and strap?
Thanks - Glad you enjoyed it.
I don't actually know. I know from other purchases the Cartier does customise sometimes, but if they do it here and at what price - No clue 😀😀
I have a 7.75" wrist. No issues with the standard bracelet or strap provided
Watch collecting is a rollercoaster. I bought a Cartier Ronde De Santos quartz 10 years ago it was my second watch . I almost forgot about it ( small, quartz and effeminate ) but now love it. Cartier god tier why not
I was considering santos but quartz. And Im not sure with which one to go...
This is an awesome (!!!) analysis. Really, really well done. Couldn’t agree more. Cartier is THE god tier watch brand. Full stop.
Glad you enjoyed it 😀
This is the BEST video I have seen in such a long time. You are 1000% correct, Cartier gets a pass, and I love them for it. 🎉🎉🎉
great video and agree Cartier is God Tier…..I own the XL Gold Dumont LE and a black grey dial Santos L and a Tank Solo L and a Cartier de Calibre. my favorite brand. I have three additional straps for my Santos, not to mention the rubber one which came with the watch a plus 😊
Thanks and yes, yes they are 😃😃
Thank you for this video! What would be the Dumont size equivalent of a Santos Medium? Medium too? Thanks in advance.
Try them at the AD and see what fits you 😀
Thanks for the review - very interesting. What are your thoughts about the Cartier Tank MC and their in-house movements?
Outstanding analysis!
Glad you like it 😃😃
I have had my eye on the Santos-Dumont for years. Really think it may be my next watch - that or a Glasshute Original.
I'm pretty sure that Albert Camus wore Cartier. He tackled the most frightening existential threats known to man in his deep thought and writings. I can't think of anything more masculine. Great video btw.
A man of taste 😀
Great insight, thanks for sharing. Do you own one? Love to see a video of your personal collection :)
Thanks, you're welcome. I own a Santos . Never pulled the trigger in the dumont but have been tempted multiple times 😃😃
Serious question. Why doesn't Cartier align the screws similar to an AP RO?
I cannot imagine ever getting used to the random direction of the screw heads. Especially when on the steel bracelet, full with surface screws!
Because it's impossible. (close to at least)
The "screws" in the AP RO are bolts that are dropped into place and fastened from below. The slot on the AP RO bolt has no function and is cut into the bolt at the position they want.
😀😀
@@Mike.thiswatchthatwatch Wow, thanks for the quick answer Mike, much appreciated!
Is there a similar reason why I cannot align the Omega logo on the crown how I want by winding the watch to certain positions before screwing the crown in?
Symmetry obsessions... 😵💫😵💫
best line in video, "square isnt quite as challenging as tonneau but it isnt for everybody."
It’s up there with “ask not what your country can do for you” 😂
I think if I was to buy a square watch I would go with JLC. I won’t pay Cartier price for a quartz, and I like the fact that the JLC movement is actually a square movement in a square watch rather than a round movement in a square watch.
Recently I bought a Two-Tone Santos Medium. Never likes TT, on no watch at all. The Santos however, is simply awesome in Steel-Gold. For me that is another prove of how Cartier is different and how their design can be perceived in a totally different way than with other brands.
I love Cartier. The JLC Reverso is another contender.
As always, excellent review! Very tempted to go and buy it today! But I will hold off till the beginning of next year. My question to though…which Cartier do you (Mike) own? Is it the Santos or is it the Santos-Dumont?
Santos .🙂
@Mike.thiswatchthatwatch thanks. Btw, I just ordered the GW-M5610UBC-1JF 😁
Great video. You got another subscriber
Thank you so much 😊😊
Santos or a datejust blue dial (at retail) ?
Shockingly insightful!
Thanks 😀
They are also the only watch brand that does other stuff besides watches and dont get looked down on it for it.
I feel like they are in their own category.
Good point. Totally agree 😃