Absolutly correct. I have used the Leica Q2 and love the simplicity (and images) of the camera. Unfortunately my budget does not reach such heights. The biggest problem is not the camera manufactures but the youtube reviewers etc who demand more but do not make their living from commercial photography. We, the users are then lumbered with all the stuff in the menu system we do not need or want. Would not it be wonderful to have a camera with an empty menu system and we could just download the items we need and discard the rest. Oh sweet dreams.
Couldn't agree more with you on this topic. I recently got my hands on an xt-5 and was surprised to see all the various settings (yet again) in the camera's menu when in all honesty I could do with just using the top dials and the wheels, physical controls that is and leave all the fiddling for the editing then to the extent I feel like doing it...but the reason why I picked this model was resolution and certain emphasis to stills only, perhaps. Once you get used to having the resolution it is hard to give it up 😊. Thanks for a great vid, Hugh! These are always a pleasure to watch and the experience shines through!
Rare that I find a review transcending and orbiting not only the product itself, but the entire industry … combined with with relevant and almost philosophical considerations on where development maybe should go. Enjoyed and loved every minute. Thank you.
Well stated. I wonder if the recent trends in buying older cameras especially Fujis and digicams in general, are a pushback against the ever more sophisticated, complicated, and increasingly expensive cameras being pushed out today.
Much of what you said resonated with me, especially about the complexity of menus and I've been a software developer for multiple decades. I recently purchased an X-S20 and, eventually, gave up and looked at the manual to learn how to format the memory card. I'm not sure why 'format' is a setting as if I could somehow 'unformat' it afterward. While the idea of an entirely simplified camera may be attractive, there may be too much invested in a new model to give up other possibilities entirely. Instead, I would suggest manufacturers split the menu system. Create a default menu that is very simplified and easy to use, with varying definitions of easy determined by the target buyer. But, under that simplified menu's user settings, have an option to turn on//off 'Enable advanced menus'. This may be similar to the 'Developer mode' switch that is available when checking extensions in a web browser, available when needed, but out of the way when not needed. Then, once we have that, we can begin the debate of which settings are considered advanced or not and for whom.
Btw theres a shortcut to format by holding the trash button then pushing and holding the back dial as well. Its on the XT line and may also be on the XS line
My original 35mm was also, the Canon FT-QL followed by the Canon New F1 followed by Leicaflex SL. First digital was Nikon D7 followed by Nikon D200 followed by the Nikon D600 and lastly the Nikon D7200.Then I dumped my Nikons & many lenses and moved to the Fujifilm XH1, XT3 & XT4. The main reason that I moved from Nikon, was to escape their PASM to Fujifilm to gain Fuji's film simulations and their familiar, physical UI with shutterspeed, ISO & aperture dials. I lost interest in new Fuji because they too moved back to the hellish PASM controls. As to their menus, I would set them up once and never use them after that. The WYSIWYG and manual controls, including auto/manual focusing allowed me to 'see' and compose my subjects as I once did in the days of film, once again! I see all of these other features are as crutches that get in the way of natural photographic seeing? I see this move as a terrible loss for Fujifilm. BTW Phone cameras lack the control of depth of focus, and their f-stop equivalents and no manual physical controls rules them out for me. Digital manipulation of DOF and other digital magic causes the images to loose credibility and authenticity ... making it obvious that it was digitally manipulated without any control of the photographer.
IMHO there are two people at the pinnacle of the bewildering space of modern camera reviews (some other great reviewers exist as well ). Gerald Undone the greatest of the technical reviewers and Hugh. Hugh’s capacity to grasp the whole space with startling clarity is phenomenal. If the brand captains of the camera industry don’t pay the strictest attention to what he has to say they are likely to suffer the consequences. Thanks again for your work.
Great video Hugh. Here is what I want for my next Fuji camera. It should include. XS-20 body. Xt-5 processor and sensor. On/Off switch. Shutter release. ISO dial. Shutter speed dial. Jog dial for selecting film simulation. Focus selection switch. XH-2 screen and view finder. Now comes the interesting part. What it should not have. No touch screen. No menu system. No RAW files. No card slot. No ports or plugs. No customizable buttons. The camera stays connected to your phone or tablet at all times. It has enough memory to store around 100 JPEGS , if the connection is interrupted. Remember no RAW. Your experience is set the aperture, set the shutter speed, set the iso, pick the simulation, shoot. Premium feel. Premium images. No fuss.
I'm late to the party, but your thoughts resonate with me. The X-S20 (and earlier X-S10) do nothing that my Sony APS-C setup doesn't already do. The X-H cameras, brilliant as they are, aren't different enough from Sony's FF cameras that I can use my existing lenses on (over half of which are FE anyway). But, the X-T30 II or the X-T5 (or their earlier siblings, or the X-Pro line), paired with Fuji's gorgeous, tactile, compact primes are where the temptation lies. Give me lenses that almost all have an aperture ring; a body with a dedicated shutter speed dial, and a dedicated EV comp dial - particularly the silver top plate variants - and now you have something different truly different in the market. Those dedicated dials with engraved numbers that show each setting separately on the control surface, rather than jumbled together on an LCD, detached from the control, encourage experimentation in both new and seasoned photographers. I suspect that they would also help newer photographers to more quickly grasp how changing each setting affects the resulting image. That's Fuji's niche, and, like you, I'm worried they're wandering from it to compete on the spec sheet.
I hear you, Hugh, definitely with you on the featuritis of modern cameras. That said, I get the feeling that the main source of advice people have for making a camera buying decision is TH-cam, and what most not all TH-camrs want in a camera is all the damn features and all the possible customisations. I get the feeling that camera companies are all simply responding to the loudest consumer signal they are getting: TH-cam. It’s actually beyond cameras, even iPhones give you ProRes recording now, to a point that would nuke your storage in minutes. As for the point about camera sizes converging, I see that primarily as a function of the size of human hands, your hands don’t care what the sensor size is, they just want good ergos, and once again all Fujifilm ever heard from TH-cam was how bad the grippability of their cameras was, so of course they made them bigger. It’s a tricky balance, sticking with what you believe in or adapting to what all of TH-cam is telling you.. and it kinda feels like camera companies are damned if they do and damned if they don’t…
You are on the money in so many levels for me. I began with a F3 P Nikon moved to Nikon N90s and end up with a D3300. I got a job shooting with a company that gave me a Canon R6. Still, my setting is exactly as when I started with the F3. Well sans the autofocus. Bravo for this well timed (at least for me) video. I do thank you for your words.
What a wonderful video. Focused and expansive in one sitting. Beaufully delivered. Almost a lecture, partly an elegy, not quite a diatribe. I'll take two of what you have for offer, please, with the dressing on the side. Thanks
That’s the reason I intend to keep my Fujifilm X-Pro3 and use it with manual lenses such as TTArtisan 17 f1.4 (what a joy) or TTArtisan 25 f/2… or my lovely Mitakon 35 f/0,95, Helios 58 f/2. What a joy to use manual settings, no back screen, no photo chimping, and man… I’m in love with Fuji sensor + the hybrid OVF and enjoying film simulation. Just exposing to the highlights, zone focusing or hyperfocal (f/5.6 to f/8) and walk on those streets. The best I get from tech is the fact of not using costly manual film and with this setup is the closest I get to a Leica (whatever that means, that’s another topic for sure).
My god, the camber in your voice and the delivery is sublime, I forgot what I was watching. I could do with some pre-records for a sleep app because that voice is more soothing than memories of childhood waiting for a Knightrider/Dukes of Hazard combo to come on screen. What was I saying? Ah yes, what a completely sane review of the industry and the direction of cameras. Superb.
I had the XT-4. I loved the dials but realized it was holding me back after mastering them and transitioning to the XH2 (which wasn't an exactly easy move back to PSAM). With the dials, I was losing time when shooting and especially when shooting video. I have nothing against dials, but I can't live without the customize modes that XH series offers.
Excellent discussion points. I agree on the layering of complexity. So many times I use the camera I have, which most times is my iPhone. I just bought the x-s20 and already have the X-T3. I am all for radically simple.
Interesting thoughts....Fuji has clearly learned that being unconventional (X100 and X-PRO) can pay off tremendously-even to a be careful what you wish for level. The X-PRO 3 was a very radical step in that direction. And ergonomically an amazing camera that feels right in your hands. I never understood the controversy over the hidden screen-it taught me to shoot in. a different and in a somewhat better way. Fuji took a huge chance with this camera and I'm guessing that a successor is on it's way. If the menu is bothering, I say just ignore it and shoot like you used to. However, westerners have become accustomed to getting exactly what they want and if you don't believe this try standing near a Starbucks counter and just listen to people call out their orders. So the menu will stay I think. I like Fuji, I think they get it, and wrestle between making exciting product that challenges the consumer mindset successfully and is still commercially viable to the point of selling much more than they can produce and doing this with ( I say this after many years in the industry) what may be the most fussy and finicky consumer market there is. Great video-one of your best.
Very good post….thanks ! The cameras in the apsc market have continued to refine the cameras specs and flexibility. I personally been shooting with the XS10. I also have a Sony RX100VII. The menu systems are crazy deep but complicated. I have had to purchase a 700 page book to understand the Sony and a video tutorial to understand the Fuji. I do like the simplicity of Leica but it’s too expensive for my budget. I believe that you can make the Fuji as complex or simple as you want depending on how much you need or want to remain creative in the field. If you are willing to invest time studying the memory or recall features the preset possibilities allow you more freedom enjoying the experience when traveling to unfamiliar locations. Aside from that the Aperture, Shuter priorities are plenty flexible and easy to use. I enjoy enjoy the Manual mode with auto ISO. I started shooting with a Nikkormat EL and learned how to shoot with only 1 prime and now prefer to use lighter and smaller camera gear.
F***king YES!!!! Excuse my *** ... I cannot express more my desire to have ANY camera LESS COMPLEX! You are correct I am NOT a technician. i love expressing ideas thru a number of mediums , cameras are one, but not with an excessive number of shinny gidjets that some love to brag about and may never use. Thank you for your clarion statements of Logic!
Excellent video - once again this channel shows why its so needed as a voice of reason in this technological mall of poor choices. I am a novice photog who just enjoys taking pics as and when I feel like and currently have a Lumix S5 and Sigma 28-70 F2.8 as my primary. The ergos on the Lumix are so good - when I compare them to the endless rentals I had (Nikon, Canon, Fuji (aps-c and medium format), Sony) - I dont want to move away at all. I dont shoot high speed or any kind of challenging stuff. I have since come to realize that the camera is just a tool to capture a moment for me - if there exists a camera that just has one button and takes great pictures, I am sold - that is essentially what the smartphone is almost getting to these days. The technical complexity helps but might also be hindering what the objective is - taking beautiful, memorable photos. Thank you once again Hugh for this excellent piece.
I use the Fuji X-T3 since 2018 to the fullest. Portrait, event shoots, studio work, journalism, short films, longer short films, footage gathering and family pictures. I did stop upgrading every new firmware about 2021. Why? It just works excellent for me. What I would love to see, is a downgraded GFX 50 with a superfast global shutter readout full frame X-Trans Imager!
Enjoyable and thought provoking as usual Hugh, thank you. Manufacturers continue to strive to find a way (usually spec) to get the order, which includes offering things we really don't need, but are encouraged to believe that we ought to have. Perhaps some TH-camrs are guilty for encouraging this for people who are interested enough to be influenced (Guilty as charge milid). Other than companies failing, one wonders where this can end.
I suppose it’s old adage that form follows function. I have a LUMIX S5 & the menu system is ok but there’s too much in the camera that I’ll never use. It takes me back to my first SLR a Minolta SRT101B, totally manual but with a built in meter, you could concentrate on the image & nothing else. Simplicity is the key for new cameras, logical layout on the camera, easy to use buttons, better viewfinder with larger information & above all that tactile feedback you get when using an aperture ring. I really think lens manufacturers have lost the plot in getting rid of aperture rings (with half clicks) adjustments. I prefer aperture priority, it’s something I’m used to. I bought the LUMIX over Fuji S10 as the ergonomics suited me & it felt a bit cheap compared with the S5. You have to have confidence on how a camera feels. But as always Hugh you’re spot on regarding the industry that has to change to survive.
8:00 on X-T5 to quickly format memory card press "delete" button and push back wheel (which is left to the "q" button) and then hold both for 2 or 3 seconds. I believe similar hotkey combo exists for other Fujifilm camera models
Hugh. My favourite camera is my smallest a Fuji X-E4. Lovely, it is my favourite because I like to hold it, carry it and press the shutter. My X-T5 is a close second. As an experiment, inspired by your philosophical musings, I have just set it to full auto with a max ISO of 800. And taken a few snaps. It is ages since I've relinquished control. It did the job admirably. A couple of points. Cameras are made by technology people for, by and large folks interested in technology. Second, most people, I'd argue even pros don't use a fraction of the features in modern cameras. To derive from one of your favourite phrases 90% of the people us 10% of the features 90% of the time. Convergence is a thing and at some point a manufacturer will make cameras with the ease of use of smart phones and most of the capability of modern mirrorless cameras. PS Back in the day my father had a dark room and whilst cameras are futz free dark rooms weren't. Just saying.
Your best video yet, Hugh. Let's hope one or more of the current manufacturers are watching, and make a camera that feels and behaves like a (for me) Nikon F2AS, or OM1.
Brilliant! My first camera, which I still own, is the Nikon FE2 - my latest purchase from last spring, is a 1955 Mamiyaflex B medium format TLR. Simplicity equals an absolute joy to hold in the hands and to use...
Bravo. I am currently between cameras because of everything you said and just using an iPhone for now. I think this is what Leica is getting right if we could just get it at a different price point from another manufacturer.
@DonaldHaek Fujifilm used to be known as the poor man’s Leica. Back when they didn’t cripple their entry level cameras and everything was designed around a return to button and dial film camera functionality.
YES!! No futz!!! I am without a camera for the first time in more than four decades (ouch!) after selling my XT3, XT5, 50R and Nikon Z7II because I got sick and tired of all the futzing! I really, really wanted the Q3 to have a longer lens and would have spent the money just to have a simpler and more elegant system if they had done a 35, 40 or 50mm. I am an amateur and want to enjoy the experience of taking photographs again.
For Cortney Victoria my rhymes are reserved, but an exception for you is so well deserved. I agree it should be simple, little more than a snapshot, But I bought a G9 anyway so "hold that thought". In the world of pixels, codes, and streams, you're a voice from the past who's wisdom beams. A labyrinthine interwoven on a digital screen, Speaks to the troubles in our modern scene. No more the joy of capture thats simple and sweet, its all drowned in complexity, an untimely retreat. A device should inspire, not cause us grief, its workings clear and its purpose brief. Your Canon F, a gem from '71, A mechanical marvel that was second to none. Crafted with precision, robust and divine, was a timeless classic and incredibly refined. An echo of quality, a whisper of design, In every snapshot, in every line. "Remember the craft," you make your plea, "Of capturing life so simple and free." But now in the hands of most who stroll, is a sleek device that has taken control. The cellphone camera, a convenience blessed, Replaces the tools of us seasoned guests. And so, as we tread in our digital sphere, Let's hold Huge's thoughts and wisdom near. Not to forget the essence and joy of creation, nor afraid to return to simplicity and the heart of innovation.
@@3BMEP As a film photographer from the seventies, but a network engineer by trade. Digging into the G9 menu system I have little hope, wondering how an ordinary photographer can possibly cope. 🤯
You are absolutely right: most things in our camera we never use or even need. I bought two Nikon Z 9 because I wanted the AF, the batterie and speed for wildlife, but I don't need most of the possibilities. A few days ago I filmed for TH-cam and was overwelmed by all the possiblities. I choosed 1080 because it was enough and I hate dealing with post-processing. What's about realizing cameras in two versions: one with a very simple and self-explnatory menu focused om the 99.9 % and one for pros and tech-nerds. Let's make the people who want all the customization pay for it: basic version minus 200 Dollar - pro-version plus 300 Dollar (upgradeable via paid firmware)
Hugh: For me for years you've been the leading video essayist, an inspiration. Your commentary has humanity, warmth, originality and insightfulness. You heighten the meaning of your opinions with your pauses, vocabulary, script structuring, sample photo and video work by you and your life partner, music selections (jazz, oh yeah!) and the cherry on top - the intonation, selective stresses and resonance of your voice.
Hallelujah Hugh. The voice of sense on the over-complexity of so often bamboozlingly ludicrous menus and settings disappearing down the rabbit hole of gear-o-rama taking us further and further away from developing the skills, practice, technique and - above all - joy of taking great photos…and engaging video. Is it any wonder intuitive and comprehendible smartphones creep higher and higher up the dedicated camera ladder hierarchy. When we reach the point that phones can achieved 95% of what dedicated cameras whose complexity is bewildering to the vast majority of photo/video shooters…even before considering just how expensive the hobby has become…what market (outside of pros and very dedicated semi-pros) will be left for Canon, Nikon, Panasonic, Fuji, et al, to fight over? Life is to too short to spend 2 or 3 minutes futzing over a setting meaning you’ve missed the shot. It’s more true than ever that the best camera is the one you have on you, can pull out, and grab the shot. If Pentax does indeed make a decent, straightforward, new film SLR, I’ll be grabbing it like a shot.
As a wildlife photographer, I always find that the comparisons and considerations of various formats land different for me. I sold my Canon R5 and associated lenses for a used G9 and some Leica badged m4/3 glass. Yes, the G9 is almost the same size as the R5, but(for my hands) that's a selling point. The Lumix-Leica 100-400 is only a quarter inch longer(although 350g heavier) than the RF 100-400, with a faster max aperture for the entire focal range. The Leica is three-quarters of an inch shorter at full extension that the RF 800/11 is in storage mode, and almost 300g lighter. Most important, for me, is that it has weather sealing while neither RF lens does. There's not a huge difference in kit size for street or landscape, perhaps, but once you get into the long lenses it's dramatic. I can take the G9 with a battery grip, the 100-400, the 10-25/1.7, and the 35-100/2.8 in a modest shoulder bag(Thanktank Storyteller 10), and still have space to toss in some extra batteries, a couple of filters, etc.. 20-800 in three zooms at that size, and at that optical quality, is hard to do in a small package.
I got into photography when I was 14 years old. My father bought a SLR REVUEFlex SM302 which is still has as place on my desk nearly 50 years later 😅. I shoot wildlive with a Nikon D3s, landscape and the rest mainly with a Leica M11. I owned the Fuji X-Pro 3 (before the Leica) which I realy liked a lot. Picture quality, handling, everything fine. I sold it ,because I always had the feeling I am using the wrong presets. Didńt care any more about shutter speed, f-stop, ISO and focus, which are the only thing one needs for a great picture quality (never mind the object 😉) There where all these programmable presets for sharpening, film mode, high and low lights, shadows… just name it. Long story short, I spend more time to set up presets, than taking photos. Even more stupid, because I shoot in RAW and JPG, but I am only using the raw files in the end. So no set ups needed at all. But I still got the feeling I had to use all the functionalities which are paid for🙄. It took a while for me to come clear on this point and the Fuji had to go for the Leica Q2 (which I changed into the M11 later, but thats a different thread😉) On both cameras I am using the menue system in the mean time only to format the memory cards😊 But I still have an interest in the latest hardware, but I guess as long as non of my two cameras run into a serious break down, one will not convience me to invest in new hardware(or should it be called software🤔) But maybe soon, we will connect a camera KI to an editing KI and these both will decide how I wanted my picture to look like and how it will the story best .
Well expressed and aligns with more own experience. Unfinished software and complexity that takes away some of the joy of photography. Whatever people think of Apple, focusing on core functionality that is easy to use, have made hundreds of millions love their products. I was just about to dig into some of the manuals of my cameras, to make sure that I am not missing out on some setting, but your words made me question if this is the best use of my time.
I find today's Fuji menus (probably typical for all manufacturers) to be a long exercise in learning what I can ignore. The still/video switch cuts my work down by half, because I only shoot stills. The physical format of my X-T4 allows me to ignore most other stuff by having physical dials for basics. In the old film days, I could get used to a different camera in hours. In digital world, months to reach the same point where the tool gets out of the way.
Thanks Hugh, after watching this video I pulled the trigger on a used Fuji XH1. I went back to your 4 years later video on the XH1 and was sold. I love my XT2 which rekindled my love for photography, the older I get I really will benefit from the IBIS in the XH1. Love your content, thanks again for all your photography information and experience, Tony.
I think that most Fuji users will agree with you. I use both a XS-10 and a X100v with them both set to Manual everything. Combined with the film sims I feel as though I am still using my OM1n from many decades ago. I would love it if Fuji brought out a monchrome version only. Thanks for your thoughts as usual.
Hi. Interesting set-up. Was thinking of having the same two cameras. Have an XT3 but thinking of selling it for an XS10 because since my X100v arrived, my XT3 hasn't seen much action perhaps because of the X100v's compact size and that it has the Classic Neg film sim that produces films recipes mimicking images from film developed prints of the 80s and 90s. So I thought maybe if I replace the bigger XT3 with an XS10, my other body would get more use rather than appearingly wasting away. As much as I want to still own an XT body with those vintage dials that could help motivate one to pick up the cam and shoot, is it worth sacrificing the XT3 for it? I don't shoot video and I do street, food, travel and family documentary photography so the XS10 would be plenty enough. Your thoughts based on your experience between the XS10 and the X100v? Thank you.
Nathaniel, I have not seen a XT3 in real life so do not know how it compares to the XS10 in size and weight. I carry my XS10 with the 70-300mm lens in a small rucksack when I go out with it. Sometimes I just take the X100 for convenience. I am not a lover of street photography where people are concerned but do like photographing architecture and objects generally so use the X100 for that. When I go out with my camera club I take both cameras, the XS10 in its rucksack and the X100 in a small shoulder bag. It sounds a lot but is quite light and allows me to have the XS10 round my neck and the X100 on a wrist strap that allows me to slip it into the shoulder bag when necessary. The sensor and processer are the same in each camera and as both are set to manual I dont get confused when switching between them. The two cameras give me the only lens focal lengths i need for a day out. As an example, on a recent trip out I was photographing wide angle shots of the forest one minute and then 300mm zoom shots of dragon flies on the river, with no need to change lenses. Hope this is of some help, good luck with your decision.@@nathanielngosy
@@DavidCrombie-s7n Thank you, David. Yes, I'm familiar with such a set up especially when I travel around in my case (Used a Nikon D700 and D800 together in Taiwan and Japan). The wide perspective on the X100, the semi-telephoto to telephoto on the other. I'm also certain that for the XS10, as long as one predominantly use it as a photocerntric camera, that would be enough. Maybe the concern would be its AF performance as they say it's quite slow compared to the XT4 according to some forums and reviews but I'm not sure if I should believe that since the XT3, XT4 and XS10 do share the same sensor and processor. Thank you.
Yes, we definitely could use some Fujicrons that could keep up with the 40MP sensors and, more importantly, it would be great if Fuji took the approach of the Leica SL2 menu system. Thank you for your honesty!!
I just watched this video and then picked up my XE3, and i realised that really the only time i actually go into the menu is when i first got the camera to setup the buttons and dials and thereafter to format the sd card... I can't remember the last time i needed to go beyond the Q menu with its grid of 16 options. I don't know what their newer cameras are like, but at least I feel this 7 year old camera did hit that balance of ease of use and simplicity that just lets me shoot, at least once i had it set up. which i guess is half the problem - someone without the knowledge or the time to set up the camera to be simple and easy to use would definitely be intimidated or incapable of that ease. i feel cameras need an (off by default) nerd mode.
I am amazed what my Kids are doing with Film, completely low-fi but they love the aesthetic of the results they download after they drop the roll off usually not even bothering to pick it up or print it...... Meanwhile all I see with my Z6 and 24-70 2.8 S dutifully processing to my taste in LR back at home and uploading to Smugmug to behold on my 4k OLED TV.
I have the same camera, with the fan. Disappointed to discover that at 10 bit 4.2.2 in All-Intra, you can only record video up to 45 minutes continuously, in whatever mode (with a very fast SD card). Not good enough.
You bring up a good point about the big problem with cameras in general. I'm looking for a camera for my wife to have fun with, and a lot of these have too much functionality. But to push back a little, couldn't I just buy an older model with less functionality from fuji? Nobody is forcing me to buy the ones with the most functionality.
This applies to everything in the modern world. We have too many things to learn, and everything is too complicated. We need thing s to be simplified. This is why people love the iphone so much. Its an extremely simplified tool that is way less complex than an android.
I really enjoyed this video, and only partially because I’m considering buying an X-S20. I appreciate your thoughts on what the camera industry is becoming (has become?). I’m a fan of your videos and those of many other people on this platform, but so often I feel like I’m in an upper-level engineering class having skipped Engineering 101. I don’t know what a codec is, and I don’t care. Ultimately, I want to express myself through photos and video and just want a tool that will help me do that as simply and inexpensively as possible. I’m a hobbyist and make no money from my photos and video, and I’m fine with that. Reading online comments and reviews of camera gear, which many times gets heated and even nasty, I can’t help thinking how many people there are who seem to enjoy talking about photography and gear more than actually taking photos or video. As my grandfather used to say about golf - “It’s the fool, not the tool.” Well done, as always!
Fantastic video and wonderful call on the industry....and the real potential of photography that always was....the expression of the creative whose locus is in the human, not the technology..great work.
The problem with such a radical redesign of camera controls, as you are suggesting, is that pulling it off in an intuitive way that still allows for the fine level of control needed for when auto functions inevitably fail is no easy feat, and for risk averse Japanese companies that still see a market (however dwindling) for what they have been doing for all these years, that would be a risk too far. I am also not entirely sure that we photographers would actually like the result. Take, for example, a simplification based on a user's specification of desired outcome, where depth-of-field is controlled, not by setting the aperture, but by specifying the areas to be in focus (with auto-focus-stacking included) using a large touch screen. Such a system would undoubtedly be simpler and more accurate than developing an intuative sense of depth-of-field, especially for beginners, but would controlling a camera in that way make someone who grew up with fully manual cameras, such as yourself Hugh, feel truely in touch with the image making process?
My kids refuse to use cameras instead of iPhone. “Only old people use cameras”. And when their pictures are often better than mine over the iPhone screens…,ouch. Until I use some lens zoom and get some pictures of them without been noticed. Now I have their attention…
I completely get your point about the virtue of simplicity. One of the reasons I'm considering switching from a Nikon D5500 to the X-S20 is the feeling that I'll actually want to shoot more with the Fuji system and colour profiles. However I know the X-S20 is PASM not X-T series retro dials. In short, do you think the X-S20 is a fun camera to shoot with?
Hugh it’s like you read my mind but in a much more eloquent way. A film guy for years where all I needed to think about was the image. Moved on to an Canon T3 apps-c did ok but… Son got me a Sony EV-10 and disaster. What I want is for the companies to make a simple menu like my iPhone and with the dials of my Pentax spot F. In the meantime I’m using an old like me Canon 40D and Pentax k10. Waiting for the day. Thank you for what you do.
Hugh, you brought back a lot of memories with the canon F1. I loved that camera even to this day. I had the booster finder and the automatic finder, that was a beast. I used to go up to Sterling Forest with the auto finder, the original motor drive , and the FD 200 f4. That was a handful and everyone looked at me like I was crazy but I had fun and got some pretty decent stuff with it.. Thanks for the trip down memory lane. Great video as always
At least now I feel I am not alone. Photography and videography have become so complicated and sometimes not intuitive. I have just ordered a X-T5 to replace my GH5 basically moving from a LUMIX System to a Fujifilm System to find out that Fujifilm has become as more complicated than GH5, at least the size of the camera has shrunken, the reason I was with micro 4/3 in the first place. I cross-fingers that at least I’ll enjoy the photography with these film simulations!! I am still thinking about the Ricoh III as this one seems to be pretty easy to carry during traveling, but again many settings to take care.
Your final, frightening analogy to the auto industry reminded me of an experience I had this week. I was in district of a nearby city heavily populated by tourists. The only people I saw with "real" digital cameras were of retirement age, and even then, there were few. What's odd is that (we) old farts are the same people who hate futzing with computer tech, while the younger generations soak that stuff up like mother's milk. Only the hard-core camera geeks and professionals will continue to care about increasingly complex camera systems, memorising 300+ page owner's manuals etc.--- until they (we) all die off. The vast majority of people in their 20s, 30s have left traditional photography behind. I'll bet the average age of the people signing up for your photography walks confirms this.
While I appreciate it’s not for everyone I have an M10-R and love that everything is manual. Even the Leica app is simpler an more reliable than other brands if I need to transfer images.
14:57 so true 😊 , now i using X-S20, (I’m preNikon user) before i jump X-S20 from X-S10, Z30 is in my consideration list, maybe wait nikon made more DX lens i will buy one more for second camera, especially for landscape & timelapse (can build-in make video) and motorcycle repair recording vlog.
Hey quick question Can anyone confirm the dual gain iso feature when using log on the xs20? I think it kicks in at iso 3200 when using flog2 and cleans up the noise about 50% from iso 2500 And only when using flog2 Can anyone confirm this please?
Thoughtful perspectives, Hugh. Ironically, Samsung was on the right track with their NX cameras that included many smartphone features but, sadly, we know what happened to them. I’m wondering what the camera industry would be like today if they had stayed in it.
Fuji for me did an amazing thing with the XPro1 and it was this that sparked my creativity and made my photography so much better. I love the XT line because 98% of what I need is in the dials and everything else I set to custom functions. I also limit myself a lot by setting up as if I was using film. 1 ISO, one film sim etc
Great video as always Hugh! My only concern and I admit count-intuitive I just wish it had a battery grip... I also agree with you comment on the industry.. they are missing the mark.
Thank you, as usual, for an informative and entertaining assessment of the new Fuji body and lens. As you riff about the state of the camera industry from the basis of this gear review, I’d like to do the same. X100V. A body with a different audience. I’m holding out for the new iteration. Why bring this body up in conversation? Like the Panasonic G9Mii you briefly mentioned, if that body can incorporate the phase detection from the 5 II, I can see some of the updates from the XS20 in the X100VI as you suggest. To use your phrase, cannibalize, the old and proven parts. Update the engine and IBIS plus sensor. The 40MP sensor? There is the new 100VI. Maybe they will improve the EVF, video function, and (KISS) menu too. Yes, that would be something. Maybe a limited run of B&W only 100VIs? Look out Q3. Fuji can manufacture what they (and you) can imagine. Mask On Nurse Marty (Ret)
In the dominant economic system, successful companies are the ones that keep growing forever, especially if the growth rate accelerates each year. At some point, the only way to keep growing is to create artificial demand. If a company built a camera designed to last 20 years and then did mostly nothing (aside from a couple lenses a year, let's say), it would be deemed a failure. While, in theory, that incentivizes innovation, it rewards growth nevertheless, even if it comes via "the wrong reasons". Our "things" have to keep getting more complex and, while true innovation keeps happening at a slower pace, the companies have to create a false sense it's happening all the time, every year at the very least. I'm still rocking an X-T3 that I got back in 2018, but it's hard to resist the temptation to upgrade on each cycle!
Sometimes this obsession with log files and bit-rates and so on is akin to the flights of audiophile wankery that ultimately made prog rock so terrible, until the merciful bullet in the head of punk came along. It's great that TH-cam reviewers pushed so hard for more, we have more capable cameras for it, but we can't reasonably keep asking for more - all the tools are now available. What we want is simplicity, ease of use and for images - character. Ideally there should be three menu systems - no, wait, let me explain. A basic one for white balance, focus, burst rate and image size, etc which you can have as default, alongside the Fuji system of 'recipes' which you can save and quickly access like swapping a roll of film. And an advanced menu button / option with all the ridiculous gubbins. So once you have everything set all you need look at is the small menu, unless you ever need to dig deeper.
Spot on Hugh. But will companys produce a simple camera such as a Nikon FM2, which I used for many years. No because a simple digital camera is called an iphone etc. I struggle to to remember all my settings on a Fuji XT20 let alone any of the more advanced offerings. Why are companys so slow in making menus like smart phone interface, photos straight to Photos or the like. Keep making thoughtful videos like this. Best Wishes.
I like the x-s20, but now that rumors of a Nikon full frame zfc are here, I want to wait and see what it is....as far as complexity of cameras, I don't know, exploring all the features is also fun and gives me something to do in my spare time, I like feature-rich cameras....
Feature rich is good. Where in the menu are the features hiding? Don’t suggest RTFM. They are written by engineers in Japanese and then translated into English. Mask On Nurse Marty (Ret)
its intresting how people have to pay a higher price for a simpler setting and shooting experience like lieca and hass, but i think personally i would always like the choice manufactures like sony give me, even if i almost never use them. but i could also see how people are scared of "profetional camera" just like i am afrade of "red or sony's FX9" as i don't understand how to use it. and in some setuation having a more complicated menue and shooting options may cause some people to miss their shot when they are trying to find a perfect setting. but in reality what you capture is what you capture, not the setting in the camera but the beauty of the world in frount of the photographer
I agree most camera manufactures are making cameras way to complicated with to much customization via deep levels of menus that it turns off new and old buyers. What other camera manufacturers other then Leica gives us what we need and nothing more along with great build quality? Those old classic film cameras were almost like works or art. Do we really want plastic complicated fairly expensive cameras that do auto everything ?! Do really care or need FujiFilm film simulation when one can just use inexpensive vintage lens to get the same effect ?!
Well! There I was expecting a straightforward review of a camera and lens and got...a magisterial, state of the nation overview of the camera industry! Really great - thank you!
Practicality considering, Sony is best option, especially when their used market is extremely affordable. I am still rocking my A6500, and have started collecting the Sigma holy trinity(finally got the 30 1.4 and 16 1.4) and saving up for the Sigma 56 1.4, and the Tamron 2.8 zooms( finally got the 17 to 70 2.8, and saving up for the 70 to 180 2.8). For full frame applications (mostly better bokeh portraits) I have the A7Rm2 (planning to get the SOny 85 1.8, and a tleast a Tamron 28 to 75 2.8 M2) This body is too heavy for traveling in my opinion. Once I complete this I feel I am done.
@@ramonarias1234 Nope, been there done that with my DSLR, economy is very bad, these days to me Bokeh is bokeh, most of them are subjectively nice- people who nitpick minute little imperfections spend more time on technicalities thant their craft. Could it be nicer sure, just not 700+ nicer. Software is becoming too good, before you know it, cellphones can do just as good as a 64MP full frame, and again the only people who will nit pick these are the same people. Don't be that people.
will the KISS (Keep It Simple, Stupid) philosophy be a savior for the camera industry? Simplicity is divinity can make photography a lot more enjoyable.
![ILLSLICK - THE KING'S LANDING [Freestyle]](http://i.ytimg.com/vi/feIJJnNkTfk/mqdefault.jpg)
Absolutly correct. I have used the Leica Q2 and love the simplicity (and images) of the camera. Unfortunately my budget does not reach such heights. The biggest problem is not the camera manufactures but the youtube reviewers etc who demand more but do not make their living from commercial photography. We, the users are then lumbered with all the stuff in the menu system we do not need or want. Would not it be wonderful to have a camera with an empty menu system and we could just download the items we need and discard the rest. Oh sweet dreams.
Yes! My wish: A Pentax Spotmatic with a 26 mp sensor, a screen on the back and no fancy useless programs!
Excellent idea! I don't care about most of the menu items nor do I know what they mean!
Couldn't agree more with you on this topic. I recently got my hands on an xt-5 and was surprised to see all the various settings (yet again) in the camera's menu when in all honesty I could do with just using the top dials and the wheels, physical controls that is and leave all the fiddling for the editing then to the extent I feel like doing it...but the reason why I picked this model was resolution and certain emphasis to stills only, perhaps. Once you get used to having the resolution it is hard to give it up 😊. Thanks for a great vid, Hugh! These are always a pleasure to watch and the experience shines through!
Rare that I find a review transcending and orbiting not only the product itself, but the entire industry … combined with with relevant and almost philosophical considerations on where development maybe should go. Enjoyed and loved every minute. Thank you.
😊🙏🏻🖖🏻
Well stated. I wonder if the recent trends in buying older cameras especially Fujis and digicams in general, are a pushback against the ever more sophisticated, complicated, and increasingly expensive cameras being pushed out today.
Much of what you said resonated with me, especially about the complexity of menus and I've been a software developer for multiple decades. I recently purchased an X-S20 and, eventually, gave up and looked at the manual to learn how to format the memory card. I'm not sure why 'format' is a setting as if I could somehow 'unformat' it afterward. While the idea of an entirely simplified camera may be attractive, there may be too much invested in a new model to give up other possibilities entirely. Instead, I would suggest manufacturers split the menu system. Create a default menu that is very simplified and easy to use, with varying definitions of easy determined by the target buyer. But, under that simplified menu's user settings, have an option to turn on//off 'Enable advanced menus'. This may be similar to the 'Developer mode' switch that is available when checking extensions in a web browser, available when needed, but out of the way when not needed. Then, once we have that, we can begin the debate of which settings are considered advanced or not and for whom.
I like the concept.
Btw theres a shortcut to format by holding the trash button then pushing and holding the back dial as well. Its on the XT line and may also be on the XS line
My original 35mm was also, the Canon FT-QL followed by the Canon New F1 followed by Leicaflex SL. First digital was Nikon D7 followed by Nikon D200 followed by the Nikon D600 and lastly the Nikon D7200.Then I dumped my Nikons & many lenses and moved to the Fujifilm XH1, XT3 & XT4. The main reason that I moved from Nikon, was to escape their PASM to Fujifilm to gain Fuji's film simulations and their familiar, physical UI with shutterspeed, ISO & aperture dials. I lost interest in new Fuji because they too moved back to the hellish PASM controls. As to their menus, I would set them up once and never use them after that. The WYSIWYG and manual controls, including auto/manual focusing allowed me to 'see' and compose my subjects as I once did in the days of film, once again! I see all of these other features are as crutches that get in the way of natural photographic seeing? I see this move as a terrible loss for Fujifilm. BTW Phone cameras lack the control of depth of focus, and their f-stop equivalents and no manual physical controls rules them out for me. Digital manipulation of DOF and other digital magic causes the images to loose credibility and authenticity ... making it obvious that it was digitally manipulated without any control of the photographer.
IMHO there are two people at the pinnacle of the bewildering space of modern camera reviews (some other great reviewers exist as well ). Gerald Undone the greatest of the technical reviewers and Hugh. Hugh’s capacity to grasp the whole space with startling clarity is phenomenal. If the brand captains of the camera industry don’t pay the strictest attention to what he has to say they are likely to suffer the consequences. Thanks again for your work.
Thank YOU for such a lovely and generous note. 🙏🏻😊🖖🏻
Great video Hugh. Here is what I want for my next Fuji camera. It should include. XS-20 body. Xt-5 processor and sensor. On/Off switch. Shutter release. ISO dial. Shutter speed dial. Jog dial for selecting film simulation. Focus selection switch. XH-2 screen and view finder. Now comes the interesting part. What it should not have. No touch screen. No menu system. No RAW files. No card slot. No ports or plugs. No customizable buttons. The camera stays connected to your phone or tablet at all times. It has enough memory to store around 100 JPEGS , if the connection is interrupted. Remember no RAW. Your experience is set the aperture, set the shutter speed, set the iso, pick the simulation, shoot. Premium feel. Premium images. No fuss.
I'm late to the party, but your thoughts resonate with me. The X-S20 (and earlier X-S10) do nothing that my Sony APS-C setup doesn't already do. The X-H cameras, brilliant as they are, aren't different enough from Sony's FF cameras that I can use my existing lenses on (over half of which are FE anyway). But, the X-T30 II or the X-T5 (or their earlier siblings, or the X-Pro line), paired with Fuji's gorgeous, tactile, compact primes are where the temptation lies. Give me lenses that almost all have an aperture ring; a body with a dedicated shutter speed dial, and a dedicated EV comp dial - particularly the silver top plate variants - and now you have something different truly different in the market. Those dedicated dials with engraved numbers that show each setting separately on the control surface, rather than jumbled together on an LCD, detached from the control, encourage experimentation in both new and seasoned photographers. I suspect that they would also help newer photographers to more quickly grasp how changing each setting affects the resulting image. That's Fuji's niche, and, like you, I'm worried they're wandering from it to compete on the spec sheet.
I hear you, Hugh, definitely with you on the featuritis of modern cameras.
That said, I get the feeling that the main source of advice people have for making a camera buying decision is TH-cam, and what most not all TH-camrs want in a camera is all the damn features and all the possible customisations. I get the feeling that camera companies are all simply responding to the loudest consumer signal they are getting: TH-cam. It’s actually beyond cameras, even iPhones give you ProRes recording now, to a point that would nuke your storage in minutes.
As for the point about camera sizes converging, I see that primarily as a function of the size of human hands, your hands don’t care what the sensor size is, they just want good ergos, and once again all Fujifilm ever heard from TH-cam was how bad the grippability of their cameras was, so of course they made them bigger.
It’s a tricky balance, sticking with what you believe in or adapting to what all of TH-cam is telling you.. and it kinda feels like camera companies are damned if they do and damned if they don’t…
You are on the money in so many levels for me. I began with a F3 P Nikon moved to Nikon N90s and end up with a D3300. I got a job shooting with a company that gave me a Canon R6. Still, my setting is exactly as when I started with the F3. Well sans the autofocus. Bravo for this well timed (at least for me) video. I do thank you for your words.
My pleasure. 😊🖖🏻
What a wonderful video. Focused and expansive in one sitting.
Beaufully delivered.
Almost a lecture, partly an elegy, not quite a diatribe.
I'll take two of what you have for offer, please, with the dressing on the side.
Thanks
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That’s the reason I intend to keep my Fujifilm X-Pro3 and use it with manual lenses such as TTArtisan 17 f1.4 (what a joy) or TTArtisan 25 f/2… or my lovely Mitakon 35 f/0,95, Helios 58 f/2. What a joy to use manual settings, no back screen, no photo chimping, and man… I’m in love with Fuji sensor + the hybrid OVF and enjoying film simulation. Just exposing to the highlights, zone focusing or hyperfocal (f/5.6 to f/8) and walk on those streets. The best I get from tech is the fact of not using costly manual film and with this setup is the closest I get to a Leica (whatever that means, that’s another topic for sure).
My god, the camber in your voice and the delivery is sublime, I forgot what I was watching. I could do with some pre-records for a sleep app because that voice is more soothing than memories of childhood waiting for a Knightrider/Dukes of Hazard combo to come on screen. What was I saying? Ah yes, what a completely sane review of the industry and the direction of cameras. Superb.
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I had the XT-4. I loved the dials but realized it was holding me back after mastering them and transitioning to the XH2 (which wasn't an exactly easy move back to PSAM). With the dials, I was losing time when shooting and especially when shooting video. I have nothing against dials, but I can't live without the customize modes that XH series offers.
Excellent discussion points. I agree on the layering of complexity. So many times I use the camera I have, which most times is my iPhone. I just bought the x-s20 and already have the X-T3. I am all for radically simple.
Interesting thoughts....Fuji has clearly learned that being unconventional (X100 and X-PRO) can pay off tremendously-even to a be careful what you wish for level. The X-PRO 3 was a very radical step in that direction. And ergonomically an amazing camera that feels right in your hands.
I never understood the controversy over the hidden screen-it taught me to shoot in. a different and in a somewhat better way. Fuji took a huge chance with this camera and I'm guessing that a successor is on it's way.
If the menu is bothering, I say just ignore it and shoot like you used to. However, westerners have become accustomed to getting exactly what they want and if you don't believe this try standing near a Starbucks counter and just listen to people call out their orders.
So the menu will stay I think.
I like Fuji, I think they get it, and wrestle between making exciting product that challenges the consumer mindset successfully and is still commercially viable to the point of selling much more than they can produce and doing this with ( I say this after many years in the industry) what may be the most fussy and finicky consumer market there is.
Great video-one of your best.
Very good post….thanks ! The cameras in the apsc market have continued to refine the cameras specs and flexibility. I personally been shooting with the XS10. I also have a Sony RX100VII. The menu systems are crazy deep but complicated. I have had to purchase a 700 page book to understand the Sony and a video tutorial to understand the Fuji.
I do like the simplicity of Leica but it’s too expensive for my budget. I believe that you can make the Fuji as complex or simple as you want depending on how much you need or want to remain creative in the field. If you are willing to invest time studying the memory or recall features the preset possibilities allow you more freedom enjoying the experience when traveling to unfamiliar locations. Aside from that the Aperture, Shuter priorities are plenty flexible and easy to use. I enjoy enjoy the Manual mode with auto ISO. I started shooting with a Nikkormat EL and learned how to shoot with only 1 prime and now prefer to use lighter and smaller camera gear.
Thanks for sharing your experience! 😊🖖🏻
F***king YES!!!! Excuse my *** ... I cannot express more my desire to have ANY camera LESS COMPLEX! You are correct I am NOT a technician. i love expressing ideas thru a number of mediums , cameras are one, but not with an excessive number of shinny gidjets that some love to brag about and may never use. Thank you for your clarion statements of Logic!
Excellent video - once again this channel shows why its so needed as a voice of reason in this technological mall of poor choices. I am a novice photog who just enjoys taking pics as and when I feel like and currently have a Lumix S5 and Sigma 28-70 F2.8 as my primary. The ergos on the Lumix are so good - when I compare them to the endless rentals I had (Nikon, Canon, Fuji (aps-c and medium format), Sony) - I dont want to move away at all. I dont shoot high speed or any kind of challenging stuff. I have since come to realize that the camera is just a tool to capture a moment for me - if there exists a camera that just has one button and takes great pictures, I am sold - that is essentially what the smartphone is almost getting to these days. The technical complexity helps but might also be hindering what the objective is - taking beautiful, memorable photos. Thank you once again Hugh for this excellent piece.
Thank YOU! 😊🖖🏻
This is a most Brilliant review of the X-T20 and contemporary photography. Thanks Hue, I am Wowed by your brilliance!
I use the Fuji X-T3 since 2018 to the fullest. Portrait, event shoots, studio work, journalism, short films, longer short films, footage gathering and family pictures. I did stop upgrading every new firmware about 2021. Why? It just works excellent for me. What I would love to see, is a downgraded GFX 50 with a superfast global shutter readout full frame X-Trans Imager!
Enjoyable and thought provoking as usual Hugh, thank you. Manufacturers continue to strive to find a way (usually spec) to get the order, which includes offering things we really don't need, but are encouraged to believe that we ought to have. Perhaps some TH-camrs are guilty for encouraging this for people who are interested enough to be influenced (Guilty as charge milid). Other than companies failing, one wonders where this can end.
I suppose it’s old adage that form follows function. I have a LUMIX S5 & the menu system is ok but there’s too much in the camera that I’ll never use. It takes me back to my first SLR a Minolta SRT101B, totally manual but with a built in meter, you could concentrate on the image & nothing else. Simplicity is the key for new cameras, logical layout on the camera, easy to use buttons, better viewfinder with larger information & above all that tactile feedback you get when using an aperture ring. I really think lens manufacturers have lost the plot in getting rid of aperture rings (with half clicks) adjustments. I prefer aperture priority, it’s something I’m used to. I bought the LUMIX over Fuji S10 as the ergonomics suited me & it felt a bit cheap compared with the S5. You have to have confidence on how a camera feels. But as always Hugh you’re spot on regarding the industry that has to change to survive.
8:00 on X-T5 to quickly format memory card press "delete" button and push back wheel (which is left to the "q" button) and then hold both for 2 or 3 seconds. I believe similar hotkey combo exists for other Fujifilm camera models
Hugh.
My favourite camera is my smallest a Fuji X-E4. Lovely, it is my favourite because I like to hold it, carry it and press the shutter. My X-T5 is a close second.
As an experiment, inspired by your philosophical musings, I have just set it to full auto with a max ISO of 800. And taken a few snaps. It is ages since I've relinquished control. It did the job admirably.
A couple of points. Cameras are made by technology people for, by and large folks interested in technology.
Second, most people, I'd argue even pros don't use a fraction of the features in modern cameras. To derive from one of your favourite phrases 90% of the people us 10% of the features 90% of the time.
Convergence is a thing and at some point a manufacturer will make cameras with the ease of use of smart phones and most of the capability of modern mirrorless cameras.
PS Back in the day my father had a dark room and whilst cameras are futz free dark rooms weren't. Just saying.
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Your best video yet, Hugh. Let's hope one or more of the current manufacturers are watching, and make a camera that feels and behaves like a (for me) Nikon F2AS, or OM1.
Brilliant! My first camera, which I still own, is the Nikon FE2 - my latest purchase from last spring, is a 1955 Mamiyaflex B medium format TLR. Simplicity equals an absolute joy to hold in the hands and to use...
Very wise words. I also yearn deeply the good old days of my OM2 where the only thing I had to worry about was aperture, focus and composition.
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Bravo. I am currently between cameras because of everything you said and just using an iPhone for now. I think this is what Leica is getting right if we could just get it at a different price point from another manufacturer.
buy a used SL or CL for under 2k.
@DonaldHaek Fujifilm used to be known as the poor man’s Leica. Back when they didn’t cripple their entry level cameras and everything was designed around a return to button and dial film camera functionality.
YES!! No futz!!! I am without a camera for the first time in more than four decades (ouch!) after selling my XT3, XT5, 50R and Nikon Z7II because I got sick and tired of all the futzing! I really, really wanted the Q3 to have a longer lens and would have spent the money just to have a simpler and more elegant system if they had done a 35, 40 or 50mm. I am an amateur and want to enjoy the experience of taking photographs again.
At 60mp, don’t underestimate the value of the crop. 😊🖖🏻
For Cortney Victoria my rhymes are reserved,
but an exception for you is so well deserved.
I agree it should be simple, little more than a snapshot,
But I bought a G9 anyway so "hold that thought".
In the world of pixels, codes, and streams,
you're a voice from the past who's wisdom beams.
A labyrinthine interwoven on a digital screen,
Speaks to the troubles in our modern scene.
No more the joy of capture thats simple and sweet,
its all drowned in complexity, an untimely retreat.
A device should inspire, not cause us grief,
its workings clear and its purpose brief.
Your Canon F, a gem from '71,
A mechanical marvel that was second to none.
Crafted with precision, robust and divine,
was a timeless classic and incredibly refined.
An echo of quality, a whisper of design,
In every snapshot, in every line.
"Remember the craft," you make your plea,
"Of capturing life so simple and free."
But now in the hands of most who stroll,
is a sleek device that has taken control.
The cellphone camera, a convenience blessed,
Replaces the tools of us seasoned guests.
And so, as we tread in our digital sphere,
Let's hold Huge's thoughts and wisdom near.
Not to forget the essence and joy of creation,
nor afraid to return to simplicity and the heart of innovation.
Jerry, you leave me speechless. 🙏🏻🖖🏻👊🏻
@@3BMEP As a film photographer from the seventies,
but a network engineer by trade.
Digging into the G9 menu system I have little hope,
wondering how an ordinary photographer can possibly cope. 🤯
You are absolutely right: most things in our camera we never use or even need. I bought two Nikon Z 9 because I wanted the AF, the batterie and speed for wildlife, but I don't need most of the possibilities. A few days ago I filmed for TH-cam and was overwelmed by all the possiblities. I choosed 1080 because it was enough and I hate dealing with post-processing. What's about realizing cameras in two versions: one with a very simple and self-explnatory menu focused om the 99.9 % and one for pros and tech-nerds. Let's make the people who want all the customization pay for it: basic version minus 200 Dollar - pro-version plus 300 Dollar (upgradeable via paid firmware)
Hugh: For me for years you've been the leading video essayist, an inspiration. Your commentary has humanity, warmth, originality and insightfulness. You heighten the meaning of your opinions with your pauses, vocabulary, script structuring, sample photo and video work by you and your life partner, music selections (jazz, oh yeah!) and the cherry on top - the intonation, selective stresses and resonance of your voice.
Thanks so much for such kind and generous encouragement! 😊🙏🏻😊
Hallelujah Hugh. The voice of sense on the over-complexity of so often bamboozlingly ludicrous menus and settings disappearing down the rabbit hole of gear-o-rama taking us further and further away from developing the skills, practice, technique and - above all - joy of taking great photos…and engaging video. Is it any wonder intuitive and comprehendible smartphones creep higher and higher up the dedicated camera ladder hierarchy.
When we reach the point that phones can achieved 95% of what dedicated cameras whose complexity is bewildering to the vast majority of photo/video shooters…even before considering just how expensive the hobby has become…what market (outside of pros and very dedicated semi-pros) will be left for Canon, Nikon, Panasonic, Fuji, et al, to fight over?
Life is to too short to spend 2 or 3 minutes futzing over a setting meaning you’ve missed the shot. It’s more true than ever that the best camera is the one you have on you, can pull out, and grab the shot.
If Pentax does indeed make a decent, straightforward, new film SLR, I’ll be grabbing it like a shot.
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As a wildlife photographer, I always find that the comparisons and considerations of various formats land different for me. I sold my Canon R5 and associated lenses for a used G9 and some Leica badged m4/3 glass. Yes, the G9 is almost the same size as the R5, but(for my hands) that's a selling point. The Lumix-Leica 100-400 is only a quarter inch longer(although 350g heavier) than the RF 100-400, with a faster max aperture for the entire focal range. The Leica is three-quarters of an inch shorter at full extension that the RF 800/11 is in storage mode, and almost 300g lighter. Most important, for me, is that it has weather sealing while neither RF lens does. There's not a huge difference in kit size for street or landscape, perhaps, but once you get into the long lenses it's dramatic. I can take the G9 with a battery grip, the 100-400, the 10-25/1.7, and the 35-100/2.8 in a modest shoulder bag(Thanktank Storyteller 10), and still have space to toss in some extra batteries, a couple of filters, etc.. 20-800 in three zooms at that size, and at that optical quality, is hard to do in a small package.
Great use case for m43, thanks!
I got into photography when I was 14 years old. My father bought a SLR REVUEFlex SM302 which is still has as place on my desk nearly 50 years later 😅. I shoot wildlive with a Nikon D3s, landscape and the rest mainly with a Leica M11. I owned the Fuji X-Pro 3 (before the Leica) which I realy liked a lot. Picture quality, handling, everything fine. I sold it ,because I always had the feeling I am using the wrong presets. Didńt care any more about shutter speed, f-stop, ISO and focus, which are the only thing one needs for a great picture quality (never mind the object 😉) There where all these programmable presets for sharpening, film mode, high and low lights, shadows… just name it. Long story short, I spend more time to set up presets, than taking photos. Even more stupid, because I shoot in RAW and JPG, but I am only using the raw files in the end. So no set ups needed at all. But I still got the feeling I had to use all the functionalities which are paid for🙄. It took a while for me to come clear on this point and the Fuji had to go for the Leica Q2 (which I changed into the M11 later, but thats a different thread😉) On both cameras I am using the menue system in the mean time only to format the memory cards😊 But I still have an interest in the latest hardware, but I guess as long as non of my two cameras run into a serious break down, one will not convience me to invest in new hardware(or should it be called software🤔) But maybe soon, we will connect a camera KI to an editing KI and these both will decide how I wanted my picture to look like and how it will the story best .
Well expressed and aligns with more own experience. Unfinished software and complexity that takes away some of the joy of photography. Whatever people think of Apple, focusing on core functionality that is easy to use, have made hundreds of millions love their products.
I was just about to dig into some of the manuals of my cameras, to make sure that I am not missing out on some setting, but your words made me question if this is the best use of my time.
I find today's Fuji menus (probably typical for all manufacturers) to be a long exercise in learning what I can ignore. The still/video switch cuts my work down by half, because I only shoot stills. The physical format of my X-T4 allows me to ignore most other stuff by having physical dials for basics. In the old film days, I could get used to a different camera in hours. In digital world, months to reach the same point where the tool gets out of the way.
Great comment. 👍
Thanks Hugh, after watching this video I pulled the trigger on a used Fuji XH1. I went back to your 4 years later video on the XH1 and was sold. I love my XT2 which rekindled my love for photography, the older I get I really will benefit from the IBIS in the XH1. Love your content, thanks again for all your photography information and experience, Tony.
Enjoy, Tony!
I think that most Fuji users will agree with you. I use both a XS-10 and a X100v with them both set to Manual everything. Combined with the film sims I feel as though I am still using my OM1n from many decades ago. I would love it if Fuji brought out a monchrome version only.
Thanks for your thoughts as usual.
Hi. Interesting set-up. Was thinking of having the same two cameras. Have an XT3 but thinking of selling it for an XS10 because since my X100v arrived, my XT3 hasn't seen much action perhaps because of the X100v's compact size and that it has the Classic Neg film sim that produces films recipes mimicking images from film developed prints of the 80s and 90s. So I thought maybe if I replace the bigger XT3 with an XS10, my other body would get more use rather than appearingly wasting away. As much as I want to still own an XT body with those vintage dials that could help motivate one to pick up the cam and shoot, is it worth sacrificing the XT3 for it? I don't shoot video and I do street, food, travel and family documentary photography so the XS10 would be plenty enough. Your thoughts based on your experience between the XS10 and the X100v? Thank you.
Nathaniel, I have not seen a XT3 in real life so do not know how it compares to the XS10 in size and weight. I carry my XS10 with the 70-300mm lens in a small rucksack when I go out with it. Sometimes I just take the X100 for convenience. I am not a lover of street photography where people are concerned but do like photographing architecture and objects generally so use the X100 for that. When I go out with my camera club I take both cameras, the XS10 in its rucksack and the X100 in a small shoulder bag. It sounds a lot but is quite light and allows me to have the XS10 round my neck and the X100 on a wrist strap that allows me to slip it into the shoulder bag when necessary. The sensor and processer are the same in each camera and as both are set to manual I dont get confused when switching between them. The two cameras give me the only lens focal lengths i need for a day out.
As an example, on a recent trip out I was photographing wide angle shots of the forest one minute and then 300mm zoom shots of dragon flies on the river, with no need to change lenses. Hope this is of some help, good luck with your decision.@@nathanielngosy
@@DavidCrombie-s7n Thank you, David. Yes, I'm familiar with such a set up especially when I travel around in my case (Used a Nikon D700 and D800 together in Taiwan and Japan). The wide perspective on the X100, the semi-telephoto to telephoto on the other. I'm also certain that for the XS10, as long as one predominantly use it as a photocerntric camera, that would be enough. Maybe the concern would be its AF performance as they say it's quite slow compared to the XT4 according to some forums and reviews but I'm not sure if I should believe that since the XT3, XT4 and XS10 do share the same sensor and processor. Thank you.
you're gooood..... such a pleasure to listen both to your voice, tought process and meta considerations
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Yes, we definitely could use some Fujicrons that could keep up with the 40MP sensors and, more importantly, it would be great if Fuji took the approach of the Leica SL2 menu system. Thank you for your honesty!!
So, is the xs20 a joy to use? Or the xt4 xt5 with retro dials?
I just watched this video and then picked up my XE3, and i realised that really the only time i actually go into the menu is when i first got the camera to setup the buttons and dials and thereafter to format the sd card... I can't remember the last time i needed to go beyond the Q menu with its grid of 16 options. I don't know what their newer cameras are like, but at least I feel this 7 year old camera did hit that balance of ease of use and simplicity that just lets me shoot, at least once i had it set up. which i guess is half the problem - someone without the knowledge or the time to set up the camera to be simple and easy to use would definitely be intimidated or incapable of that ease. i feel cameras need an (off by default) nerd mode.
Great!
I am amazed what my Kids are doing with Film, completely low-fi but they love the aesthetic of the results they download after they drop the roll off usually not even bothering to pick it up or print it...... Meanwhile all I see with my Z6 and 24-70 2.8 S dutifully processing to my taste in LR back at home and uploading to Smugmug to behold on my 4k OLED TV.
I have the same camera, with the fan. Disappointed to discover that at 10 bit 4.2.2 in All-Intra, you can only record video up to 45 minutes continuously, in whatever mode (with a very fast SD card). Not good enough.
You bring up a good point about the big problem with cameras in general. I'm looking for a camera for my wife to have fun with, and a lot of these have too much functionality. But to push back a little, couldn't I just buy an older model with less functionality from fuji? Nobody is forcing me to buy the ones with the most functionality.
This applies to everything in the modern world. We have too many things to learn, and everything is too complicated. We need thing s to be simplified. This is why people love the iphone so much. Its an extremely simplified tool that is way less complex than an android.
I really enjoyed this video, and only partially because I’m considering buying an X-S20. I appreciate your thoughts on what the camera industry is becoming (has become?). I’m a fan of your videos and those of many other people on this platform, but so often I feel like I’m in an upper-level engineering class having skipped Engineering 101. I don’t know what a codec is, and I don’t care. Ultimately, I want to express myself through photos and video and just want a tool that will help me do that as simply and inexpensively as possible. I’m a hobbyist and make no money from my photos and video, and I’m fine with that. Reading online comments and reviews of camera gear, which many times gets heated and even nasty, I can’t help thinking how many people there are who seem to enjoy talking about photography and gear more than actually taking photos or video.
As my grandfather used to say about golf - “It’s the fool, not the tool.”
Well done, as always!
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Fantastic video and wonderful call on the industry....and the real potential of photography that always was....the expression of the creative whose locus is in the human, not the technology..great work.
Thanks for the encouragement, Keith. 😊🖖🏻
The problem with such a radical redesign of camera controls, as you are suggesting, is that pulling it off in an intuitive way that still allows for the fine level of control needed for when auto functions inevitably fail is no easy feat, and for risk averse Japanese companies that still see a market (however dwindling) for what they have been doing for all these years, that would be a risk too far.
I am also not entirely sure that we photographers would actually like the result. Take, for example, a simplification based on a user's specification of desired outcome, where depth-of-field is controlled, not by setting the aperture, but by specifying the areas to be in focus (with auto-focus-stacking included) using a large touch screen. Such a system would undoubtedly be simpler and more accurate than developing an intuative sense of depth-of-field, especially for beginners, but would controlling a camera in that way make someone who grew up with fully manual cameras, such as yourself Hugh, feel truely in touch with the image making process?
I’d HATE that! 😎
My kids refuse to use cameras instead of iPhone. “Only old people use cameras”. And when their pictures are often better than mine over the iPhone screens…,ouch. Until I use some lens zoom and get some pictures of them without been noticed. Now I have their attention…
I completely get your point about the virtue of simplicity. One of the reasons I'm considering switching from a Nikon D5500 to the X-S20 is the feeling that I'll actually want to shoot more with the Fuji system and colour profiles. However I know the X-S20 is PASM not X-T series retro dials. In short, do you think the X-S20 is a fun camera to shoot with?
Fun? Not for me. Capable of great imagery in a super light, small package? Yes.
Fuji is able to command FF prices for APSC sensors, says something about their image and build quality.
As usual spot on, the camera makers would do so well to hear Hugh out on these wise surmised points, for free.
Always the best delivery Hugh!
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Agree with many of your statements, i tried a couple of the new cine style camera's and the options are simply overwhelming
Great content. Really spot on! 👏👏👏
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Hugh it’s like you read my mind but in a much more eloquent way. A film guy for years where all I needed to think about was the image. Moved on to an Canon T3 apps-c did ok but… Son got me a Sony EV-10 and disaster. What I want is for the companies to make a simple menu like my iPhone and with the dials of my Pentax spot F. In the meantime I’m using an old like me Canon 40D and Pentax k10. Waiting for the day. Thank you for what you do.
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Hugh, you brought back a lot of memories with the canon F1. I loved that camera even to this day. I had the booster finder and the automatic finder, that was a beast. I used to go up to Sterling Forest with the auto finder, the original motor drive , and the FD 200 f4. That was a handful and everyone looked at me like I was crazy but I had fun and got some pretty decent stuff with it.. Thanks for the trip down memory lane. Great video as always
I dig your music choices for background. Please add the music credits. Much appreciated.
Fujifilm has launched its Volkswagen onto the market. Now we're looking for the hook. Is there a problem with the exhaust fumes?
At least now I feel I am not alone. Photography and videography have become so complicated and sometimes not intuitive. I have just ordered a X-T5 to replace my GH5 basically moving from a LUMIX System to a Fujifilm System to find out that Fujifilm has become as more complicated than GH5, at least the size of the camera has shrunken, the reason I was with micro 4/3 in the first place. I cross-fingers that at least I’ll enjoy the photography with these film simulations!! I am still thinking about the Ricoh III as this one seems to be pretty easy to carry during traveling, but again many settings to take care.
Congratulations for 100k lovers Hugh🖤🖤🖤😊
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Your final, frightening analogy to the auto industry reminded me of an experience I had this week. I was in district of a nearby city heavily populated by tourists. The only people I saw with "real" digital cameras were of retirement age, and even then, there were few. What's odd is that (we) old farts are the same people who hate futzing with computer tech, while the younger generations soak that stuff up like mother's milk. Only the hard-core camera geeks and professionals will continue to care about increasingly complex camera systems, memorising 300+ page owner's manuals etc.--- until they (we) all die off. The vast majority of people in their 20s, 30s have left traditional photography behind. I'll bet the average age of the people signing up for your photography walks confirms this.
Our attendees have ranged in age from 14 to 82, but we don’t see age so much as we see enthusiasm, curiosity and good cheer. 😊🖖🏻
I think most 'Pro users want simplicity not complexity. I see I lot young guys getting into Film as they are getting into real LP's.
I completely agree on the ability of the cameras to do things VS the user experience on how to do them
While I appreciate it’s not for everyone I have an M10-R and love that everything is manual. Even the Leica app is simpler an more reliable than other brands if I need to transfer images.
14:57 so true 😊 , now i using X-S20,
(I’m preNikon user)
before i jump X-S20 from X-S10,
Z30 is in my consideration list,
maybe wait nikon made more DX lens i will buy one more for second camera,
especially for landscape & timelapse
(can build-in make video)
and motorcycle repair recording vlog.
Hello! Did your EVF, in the part where you look at it, wear out easily? My little one is getting a lot of wear and tear.
No - but it was only a loaner, so ai only had it for a short time. Have you contacted FujiFilm?
Hey quick question
Can anyone confirm the dual gain iso feature when using log on the xs20?
I think it kicks in at iso 3200 when using flog2 and cleans up the noise about 50% from iso 2500
And only when using flog2
Can anyone confirm this please?
Thoughtful perspectives, Hugh. Ironically, Samsung was on the right track with their NX cameras that included many smartphone features but, sadly, we know what happened to them. I’m wondering what the camera industry would be like today if they had stayed in it.
Fuji for me did an amazing thing with the XPro1 and it was this that sparked my creativity and made my photography so much better. I love the XT line because 98% of what I need is in the dials and everything else I set to custom functions. I also limit myself a lot by setting up as if I was using film. 1 ISO, one film sim etc
I bit the bullet and bought the xs20 for my run/gun style filmmaking. Everything I needed for my purposes. I do get what you're saying here though👌
Enjoy!
I agree.
Great video Hugh I just love your channel , love from South Africa 🇿🇦
Hello, South Africa! 😊🙏🏻🖖🏻
"is it time" yes...
Great video as always Hugh! My only concern and I admit count-intuitive I just wish it had a battery grip... I also agree with you comment on the industry.. they are missing the mark.
Nicely done…I prefer a simpler and smaller systems where I can focus (no pun) more on the creative side and enjoy the art.
Thank you, as usual, for an informative and entertaining assessment of the new Fuji body and lens.
As you riff about the state of the camera industry from the basis of this gear review, I’d like to do the same. X100V. A body with a different audience. I’m holding out for the new iteration. Why bring this body up in conversation? Like the Panasonic G9Mii you briefly mentioned, if that body can incorporate the phase detection from the 5 II, I can see some of the updates from the XS20 in the X100VI as you suggest. To use your phrase, cannibalize, the old and proven parts. Update the engine and IBIS plus sensor. The 40MP sensor? There is the new 100VI. Maybe they will improve the EVF, video function, and (KISS) menu too. Yes, that would be something. Maybe a limited run of B&W only 100VIs? Look out Q3.
Fuji can manufacture what they (and you) can imagine.
Mask On Nurse Marty (Ret)
Hey, Marty! Nice to see you here again!
@@3BMEP I’ll be here as long as you are.
Mask On Nurse Marty (Ret)
In the dominant economic system, successful companies are the ones that keep growing forever, especially if the growth rate accelerates each year. At some point, the only way to keep growing is to create artificial demand.
If a company built a camera designed to last 20 years and then did mostly nothing (aside from a couple lenses a year, let's say), it would be deemed a failure. While, in theory, that incentivizes innovation, it rewards growth nevertheless, even if it comes via "the wrong reasons".
Our "things" have to keep getting more complex and, while true innovation keeps happening at a slower pace, the companies have to create a false sense it's happening all the time, every year at the very least. I'm still rocking an X-T3 that I got back in 2018, but it's hard to resist the temptation to upgrade on each cycle!
Another masterpiece, Hugh! Thank you.
Thank YOU, Frank. 😊🖖🏻
F1 Silky smooth? dude, your voice could make a lion purr.
Great video! Bravo!
Thank you very much!
You speak very well, subscribed
Sometimes this obsession with log files and bit-rates and so on is akin to the flights of audiophile wankery that ultimately made prog rock so terrible, until the merciful bullet in the head of punk came along. It's great that TH-cam reviewers pushed so hard for more, we have more capable cameras for it, but we can't reasonably keep asking for more - all the tools are now available. What we want is simplicity, ease of use and for images - character. Ideally there should be three menu systems - no, wait, let me explain. A basic one for white balance, focus, burst rate and image size, etc which you can have as default, alongside the Fuji system of 'recipes' which you can save and quickly access like swapping a roll of film. And an advanced menu button / option with all the ridiculous gubbins. So once you have everything set all you need look at is the small menu, unless you ever need to dig deeper.
I am always amazed how you think of these comments. Amazing!
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Oooh, nice Canon F-1! What a glorious camera!😄
It really is!
@@3BMEP I have the exact same one, both camera and lens. That shutter sure sounds great :-)
great video as always!
Luv your insight Hugh - always do.
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Spot on Hugh. But will companys produce a simple camera such as a Nikon FM2, which I used for many years. No because a simple digital camera is called an iphone etc. I struggle to to remember all my settings on a Fuji XT20 let alone any of the more advanced offerings. Why are companys so slow in making menus like smart phone interface, photos straight to Photos or the like. Keep making thoughtful videos like this. Best Wishes.
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I like the x-s20, but now that rumors of a Nikon full frame zfc are here, I want to wait and see what it is....as far as complexity of cameras, I don't know, exploring all the features is also fun and gives me something to do in my spare time, I like feature-rich cameras....
Feature rich is good. Where in the menu are the features hiding? Don’t suggest RTFM. They are written by engineers in Japanese and then translated into English.
Mask On Nurse Marty (Ret)
@@martingreenberg870 the usability of menus and accessibility of features can certeinly be improved in all brands...
its intresting how people have to pay a higher price for a simpler setting and shooting experience like lieca and hass, but i think personally i would always like the choice manufactures like sony give me, even if i almost never use them. but i could also see how people are scared of "profetional camera" just like i am afrade of "red or sony's FX9" as i don't understand how to use it. and in some setuation having a more complicated menue and shooting options may cause some people to miss their shot when they are trying to find a perfect setting. but in reality what you capture is what you capture, not the setting in the camera but the beauty of the world in frount of the photographer
guess thats why i've re-discovered the joy of shooting again in leica m :)
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Well said, Hugh!
Thanks, Bob!
I agree most camera manufactures are making cameras way to complicated with to much customization via deep levels of menus that it turns off new and old buyers. What other camera manufacturers other then Leica gives us what we need and nothing more along with great build quality? Those old classic film cameras were almost like works or art.
Do we really want plastic complicated fairly expensive cameras that do auto everything ?!
Do really care or need FujiFilm film simulation when one can just use inexpensive vintage lens to get the same effect ?!
Well! There I was expecting a straightforward review of a camera and lens and got...a magisterial, state of the nation overview of the camera industry! Really great - thank you!
Thank you, Tony, for seeing it all the way through! 😊🖖🏻
@3BMEP Oh btw - I just traded in my X-T4 for an X-S20 - what a great little camera!! 🙂
Yep.
Practicality considering, Sony is best option, especially when their used market is extremely affordable. I am still rocking my A6500, and have started collecting the Sigma holy trinity(finally got the 30 1.4 and 16 1.4) and saving up for the Sigma 56 1.4, and the Tamron 2.8 zooms( finally got the 17 to 70 2.8, and saving up for the 70 to 180 2.8). For full frame applications (mostly better bokeh portraits) I have the A7Rm2 (planning to get the SOny 85 1.8, and a tleast a Tamron 28 to 75 2.8 M2) This body is too heavy for traveling in my opinion. Once I complete this I feel I am done.
haha... sure, but just till that new 1.2 or 1.4 come to the market and you feel you need it to take better pics. This never ends... ;-)
@@ramonarias1234 Nope, been there done that with my DSLR, economy is very bad, these days to me Bokeh is bokeh, most of them are subjectively nice- people who nitpick minute little imperfections spend more time on technicalities thant their craft. Could it be nicer sure, just not 700+ nicer. Software is becoming too good, before you know it, cellphones can do just as good as a 64MP full frame, and again the only people who will nit pick these are the same people. Don't be that people.
will the KISS (Keep It Simple, Stupid) philosophy be a savior for the camera industry? Simplicity is divinity can make photography a lot more enjoyable.
Tell me more about this method?
I believe Im moving back to sony. f2 lenses are as small as Fujis and higher iso's on FF are cleaner. so many options FF or crop bodies.