I Found An EASIER Way To Scale Facebook Ads
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- เผยแพร่เมื่อ 5 มิ.ย. 2024
- Want to me to MENTOR you to crush it with Facebook Ads? Go here: bit.ly/4aF6MTH
Want my agency to do it for you? Go here: bit.ly/3TUDZVv
If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of heathmedia.co.uk a marketing agency that offers done-for-you services, coaching and educational resources, all with the objective of delivering exceptional marketing results for our clients and customers.
Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.
We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.
How I got here…
17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.
To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.
It takes perseverance, analysis and learning from the right person.
If you took the time to read this far, you have what it takes to crush it with your marketing.
I hope to help you speed up that journey and come along for the ride.
Keep going,
Ben
FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.
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Want to me to MENTOR you to crush it with Facebook Ads? Go here: bit.ly/4aF6MTH
Want my agency to do it for you? Go here: bit.ly/3TUDZVv
Ben, I just want you to know that your content is much appreciated. You can't even imagine how much you're helping people. I wish you all the best, thank you for your kindness.
Thank you very much for letting me know. It's much appreciated.
Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!
As a total newbie to fb advertising, your videos have been my absolute go-to place for anything facebook ads! Easy to follow and understand, easy to implement and even fun to watch! Thank you SO much. Can't wait to see more! Best, Alexandra
fr me too
Your videos have really helped me in understanding FB Ads.. Thank you so much Ben! I wish you all the best, thank you again for creating such useful content 💙
Really great video Ben, great tips to help manage an account and the daily variances that happen whilst allowing you to focus on new creatives and bringing in new audiences etc.
Thank you very much :)
Ok ima pause the ad and follow along in my ad a/c thank you so much for valuable information
You are very welcome :)
Thanks so much for sharing this helpful information.
Thanks for the great content! I use to find facebook ads so complicated but you've made it so simple to understand and use! You're a lifesaver!
Very happy to help :)
Hi Ben, thanks for your videos. You've been really helpful in learning Facebook ads and I'll be starting managing them for my business this month. Where do you get your B roll stock video content for these videos? I also film and edit videos for my business, and I've found them to be pretty expensive!
Nice video man I just subscribed much love from Tunisia 🇹🇳
Thank you very much :)
Waa woo this is it, thank you Ben for putting that manual scaling off ma shoulders. Thank u
Happy to help :)
Extremely helpful, thank you for your content!
Glad it was helpful :)
Hi Ben! Thanks a lot for this technique, looks really useful! I have only one question though: while I am using ABO campaigns and I usually scale ad groups and not campaign, if I use this technique I need to set up this rule at the ad group level right? So for all the ad groups I would like to scale
Thank you Ben. You're indeed a helper.
Glad to hear it :)
This is a really good one! Thanks for the tips!
Thanks for watching :)
Pure GOLD. Thank you
Thanks a lot :)
Amazing content Ben, this helps me a lot!
Happy to help :)
Thank you very much for your content, I appreciate it! My question would be that if somebody made a larger test to put this new scaling strategy beside the old one and to see which is performing better in the same conditions? I see that it doesn't make sense to test the exact same campaign duplicated, with the two different scaling method to not compete to each other, but I hope there is a way to see the difference between the two. Thank you very much!
Thank you so much for the video! Ive just started my first store and running ads, its a lot to take in when you start. It's been 2 days and no sale through facebook, when do you recommend moving on and trying another product? Cheers!
Thank you for sharing your knowledge
Thanks for watching :)
This video is timely.🙏🏽
Glad to hear it :)
hello ben, top video as always. i have a doubt about overlap, if i sell clothing, sneakers and hats and use for each category a different campaign using broad audience, does it create overlap? because the only thing that differentiates the 3 campaigns would be the creative. thank you very much
Hi Ben, Thanks once again for an amazing video - given in your last video on scaling weekly with set amounts, I am wondering if you have a rule of thumb when you would increase by weekly increments vs daily % rules?
Yeah lol, I was checking the other scaling tutorial in which he recommended scaling weekly for stability. If you have a below mid-priced product that is suitable for a broad audience and a daily campaign budget under $200-$500, my advice would be to ignore these fixated rules and scale them based on daily performance: No. of results, CPA, etc. There are no fixed rules at this budget level tbh, it's only when you get to above $1000 campaign budget and by then you should increase the budget by a small amount every time.
Thanks Ben, amazing update. We been wonder if we should do daily increase for a while. Quick question about Meta ad attribution, we have campaign doing very well, one of our customers turn into a wholesale buyer, buying 30 orders in 14 days at good discounts, now those orders are kept registered in Meta ads account and we end up with a creative that yield 30 orders, each at CPA = 0.3 usd which is ridiculous. Also the whole campaign result declines, do you think we feed bad data to Meta by accident?
Great vid thanks!
Glad you liked it :)
Ben, I have never seen a video on FB ad scaling and rules. Mind blown that this exists in Meta. Thank you for this.
Glad it was helpful :)
Ben you are great.
I have a question about scaling, if you don't recommend duplicating the campaign then what should we do? should we just duplicate ad sets within the running campaign and then test different "Interests"
BTW Thanks for the videos.
This is a life saver.
Happy to help :)
Thanks Ben. Great content as always. I just completed your Facebook Insider course and I highly recommend it to anyone starting out!
My concern is the possibility of frequent changes sending the campaign, ad sets, and ads back into the learning phase. Will a 3% daily increase trigger this? If not, about high can we go without triggering the learning phase.
Lastly, if I have one ad set or ad performing much better than the others, is there a way for me to only increase the budget on that ad set or specific ad? My daily budget was set up for the entire campaign. Thanks Again!
Thank you very much for the kind words :)
I wouldn't worry about that. 3% will not have that effect. The generally accepted amount is 10% but I have seen this not be so cut and dry.
I would pause the underperforming elements and scale away :)
thank youuuuu
Ben, What som you think of using scheduled budget increase? We are advertising concerts and I’m thinking of increasing in periods when people get their salaries.
Also, how would this work together with an automatic budget increase/decrease rule present?
Love your videos!
You are awesome man
Thank you very much :)
thanksss maaann 3>>>
Hi, thanks for the video. Its not showing Maximum DAILY manual bidding cap but instead Maximum manual bidding cap? whats the difference.
This is one of the greatest ❤❤
Thank you very much :)
Hi Ben! Extremely engaged with your content here! Would also audiences overlapping among ad sets affect in a similar way? For instance, I'm getting a winning ad set to its maximum scalable point, so now I'm planning to scale the campaign in a horizontal way, that is, starting running a new ad set (new audience) within the same campaign, but part of the audience of this new ad set will probably overlap with the one from the old ad set. So If I do so, will my old winning ad set start to underperform then? Any suggestions or better ideas when an ad set is not scalable anymore?
Glad to hear it. I'm not concerned about the situation you described there to be honest. It's the 100% overlap that I have found real issues with and want to avoid.
Thank you Ben. I didn't know that.
Happy to help!
Hi Ben, I want to know that if I have 3 ad sets with there different images within one auction(Buying type) campignh with engagement(Campaign objective) then would those ad sets still compete with each other and confuse meta algorithms?
Very helpful video 😊
Happy to help :)
The best on youtube i am waiting your videos from week to week and i know the time when you post it i have question now i use your method with cbo to do targetting with multipule audiences what you advice me to when i find some audiences genrate high-quality leads but they expisive and other adsets genrate good cost per lead but not the same quality how i can make my desicion to turn off which from them i use lead form inside my campaigns thank you very much Of your content
Glad to hear it :)
I would assess overall profitability from both options and go with the one that does best on that metric.
hey, Wanna ask can we apply both these increase & decrease rules once at a time? and secondly, can we apply these rules to a certain campaign(not into all campaigns) only?
Such an informative content for the people who wanna scale up their businesses though meta ads
Thanks a lot :)
Hey Ben, great video. I’m planning on increasing my daily budget for a few winning Ads. But I’m torn between how to effectively do this.
For example. I don’t know whether to just manually increase the daily budget for that specific Ad OR to simply duplicate the entire Ad and then just double the Ad spend.
However my concern is with the new duplicated Ad wouldn’t it have to go through an entire new learning phase again?
If that is the case, don’t you think it would be better to just amend the current Ad and just increase the Daily Ad spend?
What’s your thoughts on this mate? Pros and Cons? If you can get back to me that would be very much appreciated. 🤝
Great video as usual Ben. So do you prefer the "7 Day Increment Way" or this "New Way"? Or does it depend on certain factors?
I have to say, I do like this.
Thanks a lot :)
Very cool!🎉😊
Thanks :)
thx man
I have a question, say I have a campaign (ABO) for testing ad creatives and 1 of them gets the best results and I want it to run as a prospecting campaign. How do I do that ? I create it again as an CBO having only the 1 adset with the winning ad? I have no idea how to structure a prospecting campaign after I have tested things out. Thanks!
When I have my budget set on ad set level, and start my campagin with around 5-10€ per ad set, could I also do a 10% increase?
Gold content as always, my only "constructive criticism" is that, sometimes comedic stuff and meme vibes don't match well in such topics. I don't know, I could be wrong.
Such a Great video!
My question is; If I have let's say 3 products in the same product range. Is it better to use different ad compaigns or using the same compaigns with different ad sets for each products will perform better?
Thanks a lot :)
If they are in the same product range, I would use the same campaign.
Super helpful Ben! I need to go through your videos, but do you have one where you can explain how you can keep a winning plan running but try other ad types/options to reduce overall lead cost?
Thanks. I don't have a video that specifically covers that but it is a good idea.
@@BenHeath Awesome, look forward to it!
Hi Ben, do you know if this technique works with Advantage+ Shopping Campaigns? I can't get any kind of automated rule to work on them for some reason! The rule results I get is: Rule Checked, but theres never any changes made even when I know the condition of the rule is 100% true.
Thanks for your content, Ben! I am sharing it to the team! I have a quick question: What is the maximum % you would scale your daily budget campaign? (and avoid restarting the learning phase)
Glad to hear it :)
You want to stay under 10%
@@BenHeathhi Ben, i'm using this with ROAS instead of cost per result for conversions. Is this a good idea?
Thank you for your time!
Top quality information! Question; with a high CPL, our agency usually just turn of the ad set/ads and create new one in order to see find new good performing ads. I would not in this case see any reason to have an automated decrease percentage rule if I were to turn of the ads either way. What's your input on this?
Sure you can stick with that approach instead if you prefer. Some businesses won't be in a position to create new ads whenever they need so will need to be more budget focused.
Is there a way to prevent ad campaigns from hindering each other and competing at auction if they're both targeting the same audience? Let's say I have a good demographic I'm targeting, good custom audiences, and a good lookalike audience. Should I be changing the audience for each of my different product campaigns to avoid inter-competing?
Hi Ben, amazing video my man! I wanted to ask I know sometimes when you keep increasing your budget Meta can reset your audience data. By using this strategy, would it affect the audience data / reset it?
Thanks a lot. Meta doesn't reset audience data when you scale. You do sometimes see campaigns re-enter the learning phase but that's not the same thing and won't happen with these scaling increments.
Hi Ben, with Facebook Ads' worldwide technical issue a few weeks ago, this set of rules wouldn't have been an airtight approach to managing budget versus performance. I know it was quite an exceptional event, but how did you tweak your rules following that global issue?
With this set up, you don't have anything to worry about. The worst case scenario is that your budget is increased or decreased 3% once. That is very easily undoable in the rare event that something like that happens.
you are the best Ben Heath
Thanks a lot :)
Is this work for remarketing campaign?
Hey Ben,
Thanks for this it is helpful. I have one question - You have selected 3 days as a time range so it means in the last 3 days CPR should be less than 30 pounds. However, with CPR we also put 8K impression condition. Do you think it will be difficult to get both the condition right at a same time?
Good question, but it won’t be for most advertisers as 8,000 impressions doesn’t cost a lot. If you are operating with a smaller but then you can change the timeframe
Very thankful for the content. I have a question, does it not put the campain to learning phase every time we increase it daily? Should we do weekly, is that a better option?
No not when you increase but such a small amount each time. Good question
Is there a program with special features to designer images and shapes from all fields and also special features to change or add to the curriculum of students to be better and more talented and more careful and smarter......thank you sir......
Do you have a video on how to calculate the max lead costs? I sell courses and sometimes people buy the course months after optin. I only feel about what is too costly and what is not. The ROA is not helpful because Facebook tracking is not reliable. I use Sam Ovens's tracking sheet but this gives me not full confidence. I would love to have a concrete number and scale the shit out of fb till I reach this max cost without worrying :D
Hey ben
Creating rule if cpr goes 35 then Decrease the budget i think making changes frequently to the campaign ll lead to learning or learning limited which is not good for our campaigns because if you are making any campaign then you should run atleast 7-10 days. Correct me if i m wrong and guide the better one 😊 thanks
Firstly, I wouldn't be overly worried about the learning phase. It's not that big a deal. Secondly, this budget change is small to the point where it shouldn't put you back in the learning phase.
Hi Ben, thanks for the video. This is really helpful. If i run a purchase conversion campaign, and with different ads under the same campaign, promoting different products. Would this scaling rule still useful on it? As sometimes I will change the ads or add new products to the same campaign. And will this negatively affect the optimisation among the different ads? TIA!
Yes I think you could use this approach with that set up. A lot of our client campaigns have a similar structure with similar adjustments.
Hi, Ben. I did duplicate my ad, but i edit it after duplicate. So, will they still overlap if i run both together
This is really helpful, Ben. But now I wonder about the audience needing to expand while increasing the budget.
I have one campaign, structured the way you've recommended in an older video. Is that structure still recommended? (CBO, a lookalike, a cold, plus retargeting all in one?)
I'm afraid I'll need to increase my audience as I increase my $50/day budget. My best performing sales ad set in my CBO campaign is a 1% lookalike with only 3-4 million in the audience. The other is a cold audience ad set of 5-7 million (but FB loves the lookalike the best); the only other ad set is retargeting which has a small minimum spend or else it gets nothing.
Is adding new ad set to this same campaign the best thing to do? Or will it negatively impact the optimization? Or are we at a point where we should be keeping the number of ad sets to a minimum and go broad?
Thank you, Ben!!
Happy to help :)
I do like to introduce new ad sets into the existing campaign - that way you benefit from the learning that has already taken place.
I do still like using the previously recommended structure.
And increasing a lookalike % as you scale for example, is something we do often.
That thumbnail is so good!
Thanks a lot :)
Incredible strategy!! Thanks. Do you think it would work with Google Ads as well?
Thanks a lot :)
I haven’t tested this specifically yet there but will let you know.
Can you make a video about Video Views in Reach campaign, and explain how do you setup your exclusions ? Thnx Ben
I don’t really use that set up - other than through an omnipresent content campaign.
Hi! I tried doing this but with ROAS instead. I set that I want to increase 3% if yesterday roas is higher than 1.5 and set it to 12am.
Not only it did not run at 12am when it ended up running it said not campaigns are eligible 🤔 But 2 had a roas higher than 1.5. I'm a bit confused.
you living on uk so please
can advertising a product with sale price like 20 pound and get a good result on ? i mean can get cost per result between 7 - 10 pound in uk?
I need to advertise different products (catalog) sets. Different type of products. And there is always an Auction Overlap warning (a lot), but they are different product sets. How to (or do i need to) fix it somehow?.
Thanks once again for an amazing video, and i have a question, what if I try 5% daily instead of 3%? My starting budget is about 100-150$
You can do that but it's riskier. You are more likely to see increases in cost per conversion. It really depends what you prefer and how much you value fast scaling.
Mate you're a lifesaver. I have a dropshipping store and I'm running 2 successful CBO campaign ( same product but different ads set and creative) and each with only 1 interest and 1 creative.
I've been duplicating each campaign, also manually recreating the same campaign and increasing CBO budget by $1 but it's getting worse.
My ad account is a mess now. I used to get 15 sales a day and now just 1 or 2 sales.
Do you think i should turn off all campaign and follow your technique?
Thanks from Australia
Yes I would absolutely recommend that. Sounds like your previous set up was overly chaotic. Best of luck with it!
Hi Ben. I’ve seen many of your videos on scaling, and you seem to recommend holding back and adding ad sets or new creatives if the cost per result exceeds the acceptable threshold. My question: Do you put these new ad sets and creatives in the existing campaign? Does FB know to start testing out these new additions?
Yes that’s right - good question
@@BenHeath Would be a great video idea too, if you showed us a demo of what you'd typically do to try lower cost per result. Appreciate the response and everything you do.
finally you got a better mike and we can hear you
Glad you like the audio quality. But I have had this mic for at least 6 months
I have read that 20% is max you should increase the budget . So if I put 20% increase in budget , am I doing the right things ?
Does increasing budget on an existing ad negatively affect performance or is that totally fine ?
Hi ben, in this video the campaign you demonstrated is running on CBO or ABO?
This can apply with either :)
Thanks for this! So what does it mean for reaching different audiences? Do we just have to choose the one? What happens to testing multiple?
ON Instagram.
Hi Ben, quick question: How long after the initial campaign launch should you wait until starting this scaling process?
It really depends how successful the campaign is. The more successful, the less time needs to pass for you to be confident in scaling.
Ben! Question, does Facebook take into account previous purchase data from the pixel to new campaigns optimized for purchases?
Good question - yes it does :)
@@BenHeath awesome thanks! I just got my first sale on my ecom store, the pixel tracked it, but none of my campaigns tracked the sale so I was worried the data wouldn’t matter 😂
Great channel, just started using Facebook ads for my business and fallen in love with the ads process
Any tips on how to start a "facebook ad agency"
Thanks a lot :)
Focus a lot more resources than most on not losing clients.
@BenHeath nice one thanks, keep up the good work, cheers
Great video - in "apply rule to" I don't have the option to cherry-pick campaigns, ad sets or ads 😢I only want to apply it to one campaign to test whether this works but it won't allow me to do that 🤔
If you select the campaign in question before you navigate the automate rules, then you should have the option to only apply it to that campaign :)
Hi all. New to FB ads and using it for our little peanut butter company. FB won't let me upload MP4 video to the ads. Not sure whey and Google isn't helping. Any ideas? Thanks
Hi Ben. Creating this rule only allows you to scale for all the active campaigns. What should you do if you want to scale a single campaign and not every active campaign within the ad account?
No you can select individual campaigns to do this with. Just highlight the campaign in question and then navigate to automated rules
if I set the Time Range within the last 3 days, the total impresions is also going to have to be over 8000 in the last 3 days ?
Ben, I currently only run ads to a saved warm audience (website visitors, email list, IG engaged, and FB engaged). It converts extremely well but is just small… so increasing my budget won’t really have any effect because I’m already reaching everybody in the audience. How would you go about scaling in this situation?
You'll need to start targeting cold audiences as well and scale there. That may mean you need to significantly improve your ads to be profitable to cold audiences.
Hi Ben, great vid as always and essential follow for FB/IG ads. Promo Conundrum...What are your thoughts on individual short-term promotion boost (such as a Mother's Day promotion). How would you run your ads if you have the promo enabled for a shorter specific period, but it takes a little while for your associated FB/IG ads to get out of the learning phase? By the time you are out of the learning phase the promo is almost over...but don't want to start the ads before the promotion kicks in (or people would be mad the ad is running yet they can't take advantage of the sale yet). Would make for a great video.
Just run the campaign for the time you have to. It doesn't matter tbh, better to run ads than not, even if you are doing a short 3 day flash sale.
Short 3day flash sale sounds like a great retargeting ad so this should eliminate the learning phase. I wouldn't run that ad to a cold market.
Hello, Can we add a new video or image to an ongoing advertising set? Or do we need to create a new campaign with a new set of advertisements and these new videos and images? Thanks
Yes you can add to existing
I signed up for your agency🎉How about we take the exact same campaign and run in different ad accounts will it still be competing with each other?
Awesome :)
I'd normally recommend operating out of the one ad account.
Hi Ben, great video as always. I have followed your process above and am confident that my rule should be implementing however my lifetime budget still remains the original. Therefore, how can I trust that this is working? Should I be seeing a live reflection in the budget column? I'm tempted to scrap the rule and just add the extra budget so at least I know it will spend the full scaleable amount.
Yes you should be seeing the budget update. I would try recreating. It looks like something has gone wrong with the set up.
@@BenHeath Thank you Ben! I did exactly that and can confirm I can now see it in action. Thanks!
Hi Ben :) is this strategy also usefull when i duplicate a campaign which already runs well?
I'm not a fan of duplicating for scaling.
Great Video Ben! I just thought about scaling up two adsets, but I didn't really know how. I have an ABO and I would like to scale 2 interest adsets because they perform well the last few days. One method in my head was to duplicate the adset 4-5 times and increase budget from let's say 20€ to 35€, let it run and turn off the bad performing ones. Then duplicate the one that works well again and increase budget to like 50€, proceed process from 50 to100€, 100€ to 150€ and so on. Now from this Video's information, do you think I can manually increase the budget by 20% per day? A friend of mine said that I can Increase budget every two days for about 20% from the budget, but I'm also wondering if that is possible, should I just increase the budget from this specific adset or duplicate it into the same campaign and then increase the budget because of the facebook algorithm? Thanks for your Content Ben! You are a great provider and helper for many of us.
Thanks a lot :)
I wouldn't use the duplication method, I don't feel that works well for reasons described in this video.
And 20% per day is too much, too fast. I'd stick with something slower, like the technique demonstrated here.
@@BenHeath Thank's a lot Ben! I really appreciate you giving the audience tips for free. It means a lot!
Thanks so much, question, what if I try 10% daily instead of 3%?
That’s quite risky, as you could end up scaling very quickly and seeing costs spike
Hey! Do you know why facebook instantly bans my account when I connect it too shopify, it has happened with every single one I have made. And they have given me no answer.
Hi Ben, maybe could you help me with a little question?
Hi Ben, we scaled using your method after a successful campaign converting daily, it's almost now at 0 sales since doubling the budget across a week. Any advice or thoughts?
Just got to this on the other video :)