Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start?el=YTLong-targetingtutorial0823-ment Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTLong-targetingtutorial0823-fbdfy
WOW, thank you for sharing this information! I have paid a so called ads expert thousands of dollars for training and not seen much results, I've learnt more from you here in this video regarding audiences. Thank You so much
Probably the most in depth and actually useful video creators I've come across. This specific video created 5 full pages of notes and I could have made more. Thank you for your valuable insight and amazing presentation of valuable data and strategies, and not just hype and "fluff"
@Ben, I do not comment on TH-cam videos, but I would hate it if I didn't do this: thank you very much for being so explicit and descriptive without seeming like you're deliberately hounding anything. I appreciate your openness and willingness to help.
i will say i selected open targeting at the beginning of this year in a niche market and got a sale on the first day, at the beginning of this year. But, that is just my experience. Thank you Ben. Since then, sales have been consistent with open targeting for me, in a specified market.
Very useful information. I'll be referring back to this video. BTW, the length was spot on. I would've watched if it were longer because the info was so informative.
Hey Ben - this video has been so helpful - the way you explain everything is clear and easy to understand. Would love to see a really basic video on navigating meta's Ads app - if you are ever looking for more video ideas.
Hi Ben, your content is so helpful and I appreciate all your videos. I'd love to hear your advice on what to do if our ideal target audience is smaller than you recommended. For example, if my ads are specifically targeted towards dentists in the US, but the audience size is pretty small. Would you recommend opening the audience up to something like "healthcare" to get a broader audience?
You are the best! Thank you for the great content. One question please, why you are not testing each one of your retargeting audiences in a separate adset? There might be a way that one or more audiences are not working well...
Thanks a lot. That's a good question. Unless I suspect for some reason that a warm audience isn't performing, we basically know that it will outperform all cold audiences and can therefore will want to target all of them anyway.
Thank you, Ben. I'm a regular viewer of your videos, and I was familiar with all of this, but I made a mistake somewhere. I tried to narrow down the audience size by using lookalike with interests, aiming for a smaller budget to work, but I completely forgot to set the city instead of the state. I'll be trying again today, and I hope to see the results soon.
Hey! Great video. Previously I scrolled past your videos because of thumbnails. Some of them were too silly for me I guess 😄However, after I watched this tutorial I was pleasantly surprised. Thanks! Btw, I work in advertising for the B2B niche. I am using SEO and Google Ads. I hope FB and IG can be new avenues for me.
I have a two questions. In location lets say we wanna target homeowners in a city so would be go for specific locations or entire city? Especially for a City like Dubai? If you want only messages what objective you suggest? Sales or Engagement? Coz both of these objectives have messaging app as the location.
Hi Ben, We love your content, nicely done! I had a question about Video Views. It seems that creating a different audience for each video tends to perform better. The reason is I believe Meta treats the campaign as an OR if we split videos into different audiences vs an AND if we put all videos in one audience. In the AND case, it seems that if one hasn't watched one of the videos, the ad won't reach them. Think of it as a Venn diagram, is that true?
Hi Ben, I’m extremely grateful for all the videos you post, they help me a lot. I know you said the targeting strategies in this video are applicable across the board. I was just wondering because I want to be sure, do these strategies work for engagement campaigns, thanks.
Hi Ben, great video. I have a couple of questions. 1. You mentioned to test singular interests/behaviours/demographics. How many would you say to put together in one ad when you find out which ones work well, or would you just keep 1 keyword that works? 2. What is the daily ad spend to test the singular keyword you recommend and for how long?
Thanks :) 1) I don't like to combine them even after testing :) 2) Ad spend is dictated by the objectives of the business not specific targeting options. I'd recommend checking out my channel for more videos on how to calculate an appropriate starting budget.
Thank you so much for this video! It helps alot indeed! Any idea if I set my ad campaign for a month, and as the ad running, I get more followers and interactions, will the audience set change or the audience set will keep changing ? Wonder if I need to keep edit and update my audience set. Thanks alot.
Hey Ben, thanks for all the tips & tricks I have followed you for a few years now... I have a question about "stacking" which I know most marketers advise against, however when I stack interests together (especially in very niche industries) they seem to perform well. I have also done the same with LA audiences where I stack them together and then save that as a "Mega LA Audience" and many times that is the best performing audience... So, I am just curious as to why other marketers don't stack interest or lookalikes? Appreciate any feedback. Cheers from Australia
Quick Tip: facebook requires your source audiences to contain at least 100 people from the same country. If not your pixel will not show up when creating a custom audience.
Hi, thanks for tat video!! Really helpful. I am watching this during my the pre opening phase of our restaurant business. Therefore we have no existing audience. My question is how long do you think is a good period to wait for before using RETARGETING campaigns? What would be some numbers to look at before beeing able to say "okay, we can do retargeting now". Thanks a lot.
Happy to help :) I'd set up your retargeting from day one. I think there is little downside in doing so. If you don't have enough people in your retargeting audience initially then ads just won't run within that ad set until it's large enough.
Hey Ben! Thanks for this video. When you talk about content overlapping and it negatively impacting your ads, what should one do if they are running multiple ads (multiple products) in a certain niche (e.g. dogs). Is it better even to run those ads in different ad accounts?
Hi Ben, thank you very much for this tutorial. It was really useful. As for the awareness campaigns, does it make sense to include in the target who is already a costumer along with the cold audience? I agree with you that it's important to maintain a long-lasting connection, because it's very easy for them to buy back. However, it'd better to create a seperate campaign for them with a specific content?
best video so far...I created a meta pixel but when I go to enter a custom audience it's telling me to create a pixel as if I don't have one. I've gone through your video step-by-step and can't figure out why it's doing that. Please tell me what I've done wrong.
Quick question. I am running real estate lead ads and I have noticed a pattern. My ads would generate about 10-15 leads and then would immediately dropped to zero. Tested different creatives and text but wouldn’t budge. My audience size is almost 4-5 Million
Hi Ben! I've been following for quite a bit since completing Facebook Ads Insiders and cannot thank you enough for the helpful insights! I have a quick question about Interest Targeting. I know you suggested in both this video and Facebook Ads Insiders to use one keyword per ad set at a time, but I'm running ads for a nationwide franchise and have a campaign with each ad set targeting a specific city. In this case, using one keyword per ad set seems to result in too small of an audience. I know in general, Facebook works better with more broad audiences, so why wouldn't it be a good idea to add as many relevant keywords as possible? Especially since Facebook is quite good at optimizing itself as it learns. I'm not focused on finding the best-performing interest in this case since this is likely going to be a short-term campaign. However for future campaigns, I'd like to better understand the benefits (aside from analyzing keyword performance) of using one interest at a time. Thanks in advance!
Hello Ben! Thank you very much for your videos, I learn a lot and you explain them in the best way, direct and understandable. I would like to ask you a question. In cold sales campaigns in which you recommend trying single interest, do you recommend mixing ads of different formats within the same AdSet, such as video, image, carousel, collection or, on the contrary, do you think it is better not to mix different formats in the same adset? Thank you so much!
Your expertise in explaining Facebook ad targeting is impressive. Could you share some effective retargeting strategies for e-commerce businesses, specifically for re-engaging potential customers who visited the website but didn't make a purchase?
To re-engage potential customers who didn't make a purchase on an e-commerce website, effective retargeting strategies include dynamic product ads, abandoned cart reminders with incentives, cross-selling based on browsing history, time-sensitive offers, and brand awareness campaigns. At Proxima Impact, we are more than ready to help you with this.
Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start?el=YTLong-targetingtutorial0823-ment
Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTLong-targetingtutorial0823-fbdfy
Of all the facebook content tutorials experts, I understand your lecture deeply.
WOW, thank you for sharing this information! I have paid a so called ads expert thousands of dollars for training and not seen much results, I've learnt more from you here in this video regarding audiences. Thank You so much
Glad it was helpful :)
Ben you are the greatest of all time
Thank you very much :)
Probably the most in depth and actually useful video creators I've come across. This specific video created 5 full pages of notes and I could have made more. Thank you for your valuable insight and amazing presentation of valuable data and strategies, and not just hype and "fluff"
Send me those Notes bro
Me too
A lot packed in this video but great contact as always. Thanks Ben.
@Ben, I do not comment on TH-cam videos, but I would hate it if I didn't do this: thank you very much for being so explicit and descriptive without seeming like you're deliberately hounding anything.
I appreciate your openness and willingness to help.
Ha, awesome refresh after 6 years without Ads on Facebook - will come back to you when did my first tests ;)
Thanks a ton Ben! You provide hands down the BEST tutorials on facebook ads. Thanks again!
Glad you like them :)
😊you have been so helpful, just wanted to drop this here, so you know how much you are appreciated
really leveled up the videos ben, looks great and packed with value
i will say i selected open targeting at the beginning of this year in a niche market and got a sale on the first day, at the beginning of this year. But, that is just my experience. Thank you Ben. Since then, sales have been consistent with open targeting for me, in a specified market.
Thanks for sharing. We do see that happen. Just everyone should test open targeting at this point.
sure thing Ben. You helped me alot with your videos and i thank you for it@@BenHeath
Great video Ben! I love that you speak fast and straight to the point. Thanks for not being boring at all 🙂!
Happy to help :)
God bless you for this! i adore your generosity for sharing this expensive information to the public! :) wish you the best of luck!
Thank you so much :)
the only good video on TH-cam about this. thank you for not faffing about and actually being helpful
This is easily more value than a course I bought on FB ads. You're goated
Happy to help :)
Thank you so much, Ben, for your valuable insight. You are the best presenter! I learned a lot about Ads Targeting!
Thank you very much :)
Really appreciate this video. The best Meta Ads tutorial I've seen. And I've seen aaaaaalot... Thanks so much!
Glad it was helpful :)
man what of lecture! Congrats for the impressive content i learned a lot. thank u!
Very useful information. I'll be referring back to this video. BTW, the length was spot on. I would've watched if it were longer because the info was so informative.
Thank you very much :)
Amazing video thank you! I was really worried about starting an SMMA but watching this gives me more confidence in this.
Excellent value, Ben, you are the Facebook mentorship category KING, no doubt --- THANK YOU!
Thank you very much :)
Thank you very much Ben for sharing your valuable knowledge. I really really appreciate it!!
Glad it was helpful :)
Thank you so much brother. This is very helpful.
Happy to help :)
Hey Ben - this video has been so helpful - the way you explain everything is clear and easy to understand. Would love to see a really basic video on navigating meta's Ads app - if you are ever looking for more video ideas.
Thanks a lot :)
Thank you Ben, your content is very, very helpful. 💯
Happy to hear that :)
i love the memes you put on your videos they make you content entertaining
Thanks a lot :)
Man your Video editing is awesome too♥️♥️
Really gold content mate. Thanks a bunch, hoping to work with your agency one day!
Really enjoyable and informative video at same time
Phenomenal video! Thank you for generously sharing all the information.
Learned a lot. Thanks for this amazing information❤🔥
Ben mate you are an excellent teacher and seem like an all round great bloke. Awesome Content 🙌
Thanks a lot :)
Hi Ben, your content is so helpful and I appreciate all your videos. I'd love to hear your advice on what to do if our ideal target audience is smaller than you recommended. For example, if my ads are specifically targeted towards dentists in the US, but the audience size is pretty small. Would you recommend opening the audience up to something like "healthcare" to get a broader audience?
Glad to hear it :)
I'd test both and see which performs best.
Lot of value here Ben, what can I do if my ads account if restricted and yet to be open, do I create Another ads account or what
Super good video took out the note pad for this one!
thank you for sharing your knowledge, keep it upppp
You are the best! Thank you for the great content.
One question please, why you are not testing each one of your retargeting audiences in a separate adset?
There might be a way that one or more audiences are not working well...
Thanks a lot.
That's a good question. Unless I suspect for some reason that a warm audience isn't performing, we basically know that it will outperform all cold audiences and can therefore will want to target all of them anyway.
i will watch your lessons more often!
really valuable video... especially about open targeting! Thanks!!
Happy to help :)
Thank you, Ben. I'm a regular viewer of your videos, and I was familiar with all of this, but I made a mistake somewhere. I tried to narrow down the audience size by using lookalike with interests, aiming for a smaller budget to work, but I completely forgot to set the city instead of the state. I'll be trying again today, and I hope to see the results soon.
Glad to hear it and I'm happy to help :)
Hey! Great video. Previously I scrolled past your videos because of thumbnails. Some of them were too silly for me I guess 😄However, after I watched this tutorial I was pleasantly surprised. Thanks! Btw, I work in advertising for the B2B niche. I am using SEO and Google Ads. I hope FB and IG can be new avenues for me.
Happy to help :)
Great video as always Ben much appreciated!
Thanks for saying so :)
what is best ad set up for clothing niche?
Thanks a lot for sharing, your videos are really helpful and insightful. Keep up the good work
Thanks, will do!
I have a two questions. In location lets say we wanna target homeowners in a city so would be go for specific locations or entire city? Especially for a City like Dubai?
If you want only messages what objective you suggest? Sales or Engagement? Coz both of these objectives have messaging app as the location.
Hi Ben,
We love your content, nicely done! I had a question about Video Views. It seems that creating a different audience for each video tends to perform better. The reason is I believe Meta treats the campaign as an OR if we split videos into different audiences vs an AND if we put all videos in one audience. In the AND case, it seems that if one hasn't watched one of the videos, the ad won't reach them. Think of it as a Venn diagram, is that true?
Hi Ben, I’m extremely grateful for all the videos you post, they help me a lot. I know you said the targeting strategies in this video are applicable across the board. I was just wondering because I want to be sure, do these strategies work for engagement campaigns, thanks.
Extremely helpful, thank you.
Thank you Ben!
My pleasure!
Awesome Ben 🌟 great knowledge and insights ❤️
Thanks :)
Thanks a lot. really great insightful tutorial. great jobs.
Glad it was helpful :)
Really great video Ben, thank you so much for all your videos, always super helpful :))
Simon
Happy to help :)
Cheers Ben, this video was super helpful!
Glad it helped!
Hi Ben, great video. I have a couple of questions.
1. You mentioned to test singular interests/behaviours/demographics. How many would you say to put together in one ad when you find out which ones work well, or would you just keep 1 keyword that works?
2. What is the daily ad spend to test the singular keyword you recommend and for how long?
Thanks :)
1) I don't like to combine them even after testing :)
2) Ad spend is dictated by the objectives of the business not specific targeting options. I'd recommend checking out my channel for more videos on how to calculate an appropriate starting budget.
@@BenHeath thank you for the quick response!
Thanks for all the valuable information you put up here
Plz can you do a video on objective and creative mismatch
Thanks
Thanks and good suggestion :)
Very very useful content ben ❤
Superb video + breakdown. Very valuable insight and well articulated. Thanks for all the gems. New Subscriber here.
Awesome, thank you :)
Great video Ben!
Thanks :)
Interesting to learn that only ~10% of engagements watch an entire video of this sort of length, despite it being a tutorial.
Thank you so much for this video! It helps alot indeed! Any idea if I set my ad campaign for a month, and as the ad running, I get more followers and interactions, will the audience set change or the audience set will keep changing ? Wonder if I need to keep edit and update my audience set. Thanks alot.
Thanks for all you do Ben.
My pleasure :)
Thanks! Helps alot!
Hey Ben, thanks for all the tips & tricks I have followed you for a few years now... I have a question about "stacking" which I know most marketers advise against, however when I stack interests together (especially in very niche industries) they seem to perform well. I have also done the same with LA audiences where I stack them together and then save that as a "Mega LA Audience" and many times that is the best performing audience... So, I am just curious as to why other marketers don't stack interest or lookalikes? Appreciate any feedback. Cheers from Australia
what's your niche?
thank you for sharing your knowledge
Hi Ben
Watching you now with Pen & Paper. Expect Regular Video from you. Syed imdad H
Good Job buddy.
Thanks :)
Great content.
REALLY HELPFUL VIDEO.
Amazing Video , Thank you !
Really helpful. Thanks, Ben!
Glad it was helpful :)
very very very helpful! Thank you so much!!
Glad it was helpful :)
Thank you so much !!
What's complicated on this thing is that sometimes it's just not the business but the product you're announcing
Quick Tip: facebook requires your source audiences to contain at least 100 people from the same country. If not your pixel will not show up when creating a custom audience.
Hi, thanks for tat video!! Really helpful.
I am watching this during my the pre opening phase of our restaurant business. Therefore we have no existing audience. My question is how long do you think is a good period to wait for before using RETARGETING campaigns? What would be some numbers to look at before beeing able to say "okay, we can do retargeting now".
Thanks a lot.
Happy to help :)
I'd set up your retargeting from day one. I think there is little downside in doing so. If you don't have enough people in your retargeting audience initially then ads just won't run within that ad set until it's large enough.
Quality mate. Cheers
thank you so much teacher!
Thanks to you for full information ❤
Ben your Great all time ❤ keep going .
I am from India, kerala
Thanks!
Thank you! 🙏🙏🙏
Hey Ben! Thanks for this video.
When you talk about content overlapping and it negatively impacting your ads, what should one do if they are running multiple ads (multiple products) in a certain niche (e.g. dogs). Is it better even to run those ads in different ad accounts?
Thanks Ben. From Malaysia
thank you! great video!
Glad you liked it :)
Hi Ben, thank you very much for this tutorial. It was really useful. As for the awareness campaigns, does it make sense to include in the target who is already a costumer along with the cold audience? I agree with you that it's important to maintain a long-lasting connection, because it's very easy for them to buy back. However, it'd better to create a seperate campaign for them with a specific content?
You should create separate for already engaged audience,
hank you for sharing your knowledge
Insane value
Thanks for making a good video, I'll come to ask questions if it's difficult
Happy to help :)
Thank u ben ....
best video so far...I created a meta pixel but when I go to enter a custom audience it's telling me to create a pixel as if I don't have one. I've gone through your video step-by-step and can't figure out why it's doing that. Please tell me what I've done wrong.
Quick question. I am running real estate lead ads and I have noticed a pattern. My ads would generate about 10-15 leads and then would immediately dropped to zero. Tested different creatives and text but wouldn’t budge. My audience size is almost 4-5 Million
Hi Ben! I've been following for quite a bit since completing Facebook Ads Insiders and cannot thank you enough for the helpful insights! I have a quick question about Interest Targeting.
I know you suggested in both this video and Facebook Ads Insiders to use one keyword per ad set at a time, but I'm running ads for a nationwide franchise and have a campaign with each ad set targeting a specific city. In this case, using one keyword per ad set seems to result in too small of an audience.
I know in general, Facebook works better with more broad audiences, so why wouldn't it be a good idea to add as many relevant keywords as possible? Especially since Facebook is quite good at optimizing itself as it learns. I'm not focused on finding the best-performing interest in this case since this is likely going to be a short-term campaign. However for future campaigns, I'd like to better understand the benefits (aside from analyzing keyword performance) of using one interest at a time.
Thanks in advance!
Excellent
Hello Ben! Thank you very much for your videos, I learn a lot and you explain them in the best way, direct and understandable. I would like to ask you a question. In cold sales campaigns in which you recommend trying single interest, do you recommend mixing ads of different formats within the same AdSet, such as video, image, carousel, collection or, on the contrary, do you think it is better not to mix different formats in the same adset? Thank you so much!
Wow- Gooder the Bubble Gum. Thanks so much.
the GOAT
Great Video
think you covered good stuff
Thank you!
wow... tha'ts something,,, :))
Your expertise in explaining Facebook ad targeting is impressive. Could you share some effective retargeting strategies for e-commerce businesses, specifically for re-engaging potential customers who visited the website but didn't make a purchase?
Great suggestion :)
This tutorial is a goldmine for Facebook Ads targeting in 2023. Thanks for breaking down the essentials and sharing your expertise!
To re-engage potential customers who didn't make a purchase on an e-commerce website, effective retargeting strategies include dynamic product ads, abandoned cart reminders with incentives, cross-selling based on browsing history, time-sensitive offers, and brand awareness campaigns.
At Proxima Impact, we are more than ready to help you with this.