redesigning campbell's soup!
ฝัง
- เผยแพร่เมื่อ 30 ต.ค. 2020
- enjoy some soup!!!!
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Shot on Canon 77D, 18-55mm lens
Edited in Adobe Premiere Pro by Matty
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“i’m sorry i shouldn’t say i’m dumb, my subscribers have told me to stop saying i’m dumb”
🥺 cuz they’re right youre not dumb!!!
you guys look out for me 🥺❤️
@@KelLauren AAWWW YOU REPLIED THAT JUST MADE MY DAY 🥺💗
Poggers!
@@ScoopOfButter LMFAOOOOOO
@@ScoopOfButter there's just this overly wholesome stuff going on and then you just come with "poggers!" 💀 I love you for that
Can u redesign my life kel
Banger comment
X2
@@msilvia4807 I think this is my favourite comment ever
HAHA lmao 😆
pls mine too
I love how people prefer soup over Billie Eilish merch. Ooh the green hair.
u should do a “my _____ followers design a brand” like you could do polls for the product, the vibe, the color pallette, the name of the brand, etc and then you design a brand/product packaging! like so kel can see 🥰
Omg amaziiing idea, I neeeeed to see this :)
I love this! That would be so much fun to watch.
OMG YES
everyone: halloween spooky videos
kel: soup
I'm sad you didn't go with the tomato pattern in the background. I think it would have been helpful to non English speakers to have it. Because right now, all the labels are exactly the same, the only way you tell the soups part is by the name of the soup. By having little iconography of symbols representing what it is, you don't need to know the word you can just look for the symbol on the pattern. Also easier to just see which soup it is at a glance.
I thought the pattern was super cute and accessible too, I was sad to see it didn’t make it into the final design!
That's so cool! I wish that kind of design was more common!
It would be great for people who have a hard time reading as well.
Yeah, our labels are different, I find Canadian Campbells labels are very visual, they usually show the type of soup right on the label, with beans, or noodles and chicken, or tomato, etc. it helps to find what ur looking for straight away
The original packaging really said ✨ SOUP ✨
this made me LAUGH
@@KelLauren haha I’m glad
The colours choices are so pleasing and I like how it flows together. The fact you can't read the whole name would be an issue though.
i think it would be a problem if it wasn't one of the most recognisable brands in the world, but with Campbell I'll give her a pass lol
I disliked the idea at first, but at least in a non-pandemic world, the idea of picking it up to read it is intruiging. Are you more likely to buy an item if you pick it up? I think so. So prompting you to pick it up is a good marketing move, a trick. So that grew on me. It's similar enough to the original to make you think, "Wait, is that *Campbell's?"* but unsure enough to pick it up and look. Sneaky! 😅
@@Sofia-re3hj for people who would be new to the us its not very recognised
@@onlyang_el i mean, im not from the US, but i know the brand because of andy warhol. it's kind of an usamerican staple worldwide tbh maybe not coca-cola level but close enough
@@Sofia-re3hj I've never seen the brand in my life, but I guess some people have. Where im from though I don't think its a well known thing.
Me: at an all-time high anxious about everything
Kel: *posts a video about soup*
Me: *anxiety cured*
Didn’t know I’d learn Campbells soup is two years younger than Canada in this video
love the colors and thought behind this but on a store shelf you’d never be able to actually read the entire name it would just look like a blob
Yeah, there's not enough contrast on the wordmark, which could easily turn this into an utter disaster for people trying to identify what it is. Don't forget about people who are dyslexic...
That’s why you could only do this with a legacy brand like Campbell’s and not a brand that’s new to the market.
@@jillypepper_ Yes, but it's a double-edged sword. The colors are consistent, which is nice- but you also have to worry about the demographics. It's a soup company, there's gonna be super-wide demographics. You risk alienating a lot of people for the sake of aesthethic- because it's not the product itself that's changing, it's the brading and packaging.
@@TornaitSuperBird Of course lol. That’s why these are just for fun and completely subjective.
Yeah the logo was made outa soup aesthetic is not good for sales
The line crossing the P is giving me anxiety hahaha, but honestly this design is one my favorites of yours. The golden stamp, and the edit in green.. are EVERYTHING!
SAME I came to the comments to see if anyone said this
YESSS it was buggin me! 😂 It looks like it's jumping off the can, but the line through the P really disrupts the illsion. If it's supposed to look more printed, like the stamp, then I'd not do the drop shadow. But having both is... visually confusing for me. I love the angle of the split, think it's highly effective, but that was bugging me! I'm so happy I'm not alone! 😭
Looks like Warhol needs to update his painting
Rip
Well, he's DEAD jidapa! And I know you miss him and I know it was an accident and I know you're in pain and I wish could take that away for you. I WISH I could shield you from the knowledge that you did what you did, but Andy Warhol is DEAD! He's gone forever! And what a waste... if it could've maybe brought us together, or something, if you could've just said "I'm sorry" or faced up to what happened, maybe then we could do something with this, but you can't take responsibility for anything! So, now I can't accept. And I can't forgive. Because... because NOBODY admits anything they've done!
this is lovely, but im not a fan of how thiccccc the logotype is. had a little trouble reading it
Some people like it thicc, lol, but I agree. 😅 It felt... kind of... drippy or something, like limp noodles that are dripping cheese. Which might not be misplaced, given the product, but also wasn't visually appetizing for me. I liked the thicker drop shadow because for a minute it made the actual text look less thick, but alas! 😂 I love the color palettes and most of the other choices (the line through that little bit of overhanging P was buggin me, lol, it messed with the illusion of it kind of jumping off the can), but the Cambell's of it all was what got me!
All I think of is that vine- “Pronouncing things incorrectly” when he says “Cam P BELLS” 😂
While I'm not a fan of the redesign, its hard to rebrand anything like this and I commend you for tackling something so iconic.
you designing: 😌🌿✨☁️
me designing: 😳🌪💥‼️
I love watching how you'd tackle redesigning merch for singers, common product brands, and retail chains. Have you ever thought of redesigning the logos for common kids' shows, cartoons, or anime? Shows like Steven Universe, Adventure Time, Sailor Moon, One Piece, Dragonball Z, Looney Tunes, Yu-Gi Oh!, Power Rangers, etc.? That could be very interesting!
"the company was started in 1869, nice."
nice
Nice
Nice
Nice
nice
Nice
how the hell does kel make EVERYTHING look good,, her hair, her makeup, etc
& not to mention her designs, which are so cool and inspiring
i’ve just started watching i hope she turns this into an artisanal-looking soup
you should redesign conan gray’s merch! i like his music a lot but the merch isn’t the best
Oh yes totally! I loved his sunset season merch, but the current one not so much
@@henriquejambu I dont think I've actually seen his sunset season merch!
Lindsey Shane it played with some logos like 7 eleven, Canon, Shell... it was back when he had a more vintage-y and colorful aesthetic
unrelated but i like ur pfp!!
@@vincadim thank you!
*mumbles* "hopefully it doesn't look like shiiittt...." - thoughts from every designer, everywhere.
20:14 was the best design decision of this video. Moving the red line below the text looks so much better. Love how it turned out
agreeeeeeee!
These videos are so informative and entertaining and honestly just a whole mood. Much love Kel!
"i'm soup-er excited" hehehehe ....
no one:
literally . no one:
kel: hmmm not mad about that at all
Really cool how your final redesign turned out, Kel! It's always fun seeing the final product on mockups too. Also, I liked how informational you were explaining some of the technical steps you took in Illustrator. Great work!
This year I started studying 'communicatie and multimedia design' and today I found your channel and it honestly has enlightened me so much! You really do a good job explaining what your doing and why, your voice is also rlly nice to listen to. Overall wanted to say that your videos are really helpful and I enjoy them deeply! You've got a new fan :D
I have to say, your color sense is so on point. Every single time I see your swatches, I fall in love with the palette.
THEY’RE BACK WITH ANOTHER DESIGN WOOOO
My Halloween just got 10 times better! Grabbing my morning coffee and will be putting my feet up with my cat to watch this.
my halloween plans just got cancelled due to the second lockdown so seeing this has made my day 100% better
Why you making plans during a GLOBAL PANDEMIC. There’s a reason is worse now than it’s ever been. Because people keep making plans. Jeezus, get a life and stay the fuck at home
Wow I really like the redesign!!! I have to say I was kind of concerned when you chose Campblell cause its so iconic and "timeless" but you did a great Job!!
And did anyone else heart jump when we saw the burger king logo?? (lo-key my favorite one)
heyyy i love how u explain your thinking process during the design! always interesting to listen to xx
Your videos are so niceee I get so much inspiration and learn new things with these so tysm you literally carried my uni entrance portfolio ✨🥺✨
PLEAAAASE share more editing/tech tips! It’s like a magician explaining their trick🙌🏼🙌🏼
Smashed it. Really enjoyed the technical shortcuts and the workflow tips.
You really understand your own style well, and have mastered adding personality into your designs!
I absolutely love these type of videos! One think that I find funny is how I usually don’t like the fonts you pick (just personal taste) and in the end they actually fit so well with the design! It really makes me see some style of fonts in a new way!
love this redesign! Always so much fun to see your take.
THE MAKEUP. THE HAIR. THE EARRINGS. THE TALENT. omg i can't handle how happy the vibes here are!! :D
Love your new hair and all of your designing videos, they bring me so much joy. You are an amazing artist
Looks so yum and comforting!
I find myself constantly checking to see if you've posted :D I love your relaxing, educational vibe
i love you so much!
you do an awesome work and your videos are always so chill, great content!!
much love
After a long shift at work, this video, mcdonald's and my favorite flannel are everything I need to relax, unwind. Thank you and love your content!!🧡✨
🥺❤️❤️❤️❤️❤️❤️
Definitely love to see more technical stuff as you go. Love your vids in general, but really helps to know how you achieve some of your concepts better too!
HELL YEAH, just what i needed
SO much to learn in just one video. Thank you for the quality content!
I love it!! Campbell's soup design is so iconic, at first I was like "mm idk if it's possible to change it" and then wow you did it!! I love it 😍
This redesign turned out so good! Love the vintage vibe in the colors and type and the way you mock up the final designs 😊Would love to see more of the technical side like you mentioned, maybe short form videos where you show how you achieve a certain affect. I feel like there's so many good nuggets you share throughout but it can be hard to keep up in these long form videos.
It would be cool to see you design a book cover!
Love this, the final product is so cute!
thank u for ur content
This is your best redesign yet! Seriously love it. And your hair is FIRE! 🔥 🔥
That was really cool, good job! The only thing I would change is the fact that the name brand isn’t readable at first glance due to it wrapping completely around the mock-up. Brands are really proud of their names. I think Campbell is a family name too. So I would like to see the brand name be a bit smaller so that you can see the majority of it when the label is attached to the can. Fun choice on having the different flavors as different colors.
I wish you great success! 😃⭐️❤️🌈🧜🏼♀️👍
I love your videos! I'm going to college next year and planning to major in graphic design and I'm really excited :)
I voted for this but I was apprehensive given how near perfect it already is. but I should never have doubted you. Great job!
that texture though wowww, love this redesign
So many people talking about its not readable and stuff i have to say its perfectly fine for me. The placement of everything is really nice and i really like your redesign. It feels like the original but it has definitely a new and modern touch to it and that is always difficult to redesign especially such an iconic brand. Many people will say like blablabla not readable or something but since you stayed really true to the original feel of the brand and also the way you redesigned it is really smart i have to say you're spot on. Thanks for doing this i loved it and great work! I can definitely say that when people would see it in the store they would recognise it as Campbell's and not something else.
your makeup is sooo pretty!!
Love your style kel! Love your videos!!
So many useful tips in this video! I love ❤️❤️❤️
super interesting to see the process, loved it, awesome!
btw i LOVE the earring and the fact that you are supporting an indigenous artist ❤️
omg, you've always been beautiful, but this hair and makeup fit you soooo welllllll i'm stunned
This is really good. And a good midterm escape.
The bangs. Are. Back! *Chef's kiss*,
kel
Love ur hair and ur work as always!!
I would do ANYTHING to be this good at typography, this is beautiful
let's not forget the awful the 1975's merch, pls kel do a favor to the world and redesign it
i know i'm late to this video but this is genuinely one of your best redesigns. feels original but so new and so pretty
i think this is your best one yet!!
These videos spark such joy
Thanks for existing💖
this is probably one of my favorite designs of yours
Wait what? Who said they don't like long intros? I love them. AND A DEFINITE YES FOR THE TECHNICAL STUFF.
so random but the fact that your doc has barely any apps is just so aesthetically pleasing to me
YES WE DO wanna see more of the technical stuff!
I think this is my favorite redesign so far, when you showed the chicken noodle I said out loud "ohhh greeeeen!" It looks so good
Yayy im so early! You have inspired me to start creating! Love you! Xx
I think that might have been my favorite out of all your redesigns! Amazing work!
Also, Kel, you should go check out Harold Apples on Instagram, he’s got some really cool stuff!
i already know i’m gonna love this
Happy Halloween you make me more motivated to be a graphic designer and I hope you have a great day
I looove your design videos!
damn it's really dope to watch someone work when they're so skilled at their craft
loved this, i would love it on a pencil holder or something for my desk
you are amazing and such an icon. I'd love to see more videos of both creative processes and the more technical skills and tips because I'd love to try this sometime soon.
Awesome. Super helpful. Please do more of this.
Yes! Technical stuff would be dope,
|Hey Kel! wanted to say that you're a badass who helped me cope thru quarantine and even as I'm starting grad school in a creative field I learn so much from each and every one of your videos!!!
aaah your hair looks SO GOOD!!!
you should DEFINETLY do more merch redesign & some technical things!!!!
i'm super curious to see how you match colors for your projects, without having a given brief or something
i love your design sm!!!!!
it would be rlly cool to see more of the technical side of things!
Awsome, cool turn out feels groovy! 🔥
Your content gives me the energy I need to get thru the black friday/xmas retail marketing slog.
YOUR HAIR IS AMAZINGGGGGGGGGG
I would love to see you go into detail about creating a hand-lettered logo! I found myself wanting to go back to see exactly how you went about creating the bubble letters!
Awesome!! Just love them❤️