I Made Popular Healthy Brands "Unhealthy"
ฝัง
- เผยแพร่เมื่อ 4 พ.ค. 2024
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The Process
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In this video, I use Adobe Photoshop CC to turn 4 popular health food Package Designs into "junkfood" snacks. I'll show you how marketing and branding can make you believe a lot of different things. I used a variety of skills including: Logo Design, Illustration, Photobashing, and Painting to create each of these designs.
My Tools
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10 Free Images from Adobe Stock ► bit.ly/AdobeStockTrial
Tools Used ► Adobe CC : bit.ly/AdobeCCLink
Find Me Here
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Discord: / discord
Instagram: @thebrandonshepherd
Twitter: @designerbran
(Some of the links above are affiliate links, meaning at no additional cost to you, I will earn a commission if you click through and make a purchase.) - บันเทิง
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Nice!
@@user7863.
Hi
Not annoying sponsor segment! Can you believe it
oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo
The companies should actually do this.. They’d quadruple their sales lol..
Tricking all your customers would be a bold strategy for sure 😅
@@BrandonShepI mean.. It’d work lol.. I’d probably buy that corn
I'm predicting that this comment will be the top comment.
Not exactly. People who buy brands like that want to feel like they're eating healthy. That's why ads are designed that way.
I won't be surprised if Brandon ever gets to rebrand a product
"can you get me some junk food?"
Sure, let me get a can of corn.
Meanwhile in an alternate universe:
I actually do grab the mashed sweetcorn when I want a dessert.
"don't eat corn, it's unhealthy for you"
YOU ARE EVERYWHERE! HOW?
@@chobies5383 good question.
I love the way he ties the sponsor into the video so that you barely even notice you’re in the middle of a sponsorship.
And even if you did notice, there's still content in the sponser Mr.Beast-style so you have to watch it anyways.
He even chose a sponser that'd interest his fans. This Shepard knows how to herd!
This guy is literally the only person who can make me fully watch a sponsor. He's amazing
I love how instead of just giving a presentation on the sponsor, he actually showed us all the functions of the sponsor and used it for the video. Amazing bro ❤
right??? i usually skip forward as soon as i hear "and then a word from our sponsor..." but this was so good! and such a fitting sponsor for the channel as well as im sure a lot of his viewers are interested in becoming better at graphic design
@@floor.mp3same, this should be how people do sponsors in videos cuz let’s be honest, everybody knows we just gonna skip the sponsors and just continue the video, don’t they?
I know I always just skip the sponsor part but actually mixing the sponsor time with the actual entertaining content just makes the whole video alot better. Every youtuber should do this
like this is my first time using something from a sponsorship (exept honey)
@@RepentandbelieveinJesusChrist5dude this has nothing to do with brands, stop it man
the la croix design was amazing, it absolutely boggled my mind how you managed to make text that looked genuinely 3D-rendered with nothing but 2D imagery. also, you do ads better than anyone else on this platform -- seriously
Really appreciate it! 😄
I agree. I'm used to skipping a lot of promotional ad scenes in most videos...but his ad feels like it is part of his work. Good job
@@fairboy5349same it made it more entertaining and doesn’t feel like a random sponsor that has nothing to do with the video, I’d usually just skip to finish watching the video but with here, oh boy things change.
@@BrandonShepI know you’re trying to keep the name exactly the same but I feel like just “croix”or even “croiz” rolls of the tongue better
Edit: you can even make the “Z” a neon lightning bolt
@@jaredlee6591if you're french, "la croix" sounds good
Green Giant: 8/10
Grape Gems: 6/10
la Croix: 10/10
Clif Bar: 9/10
Well done on all of these designs! They all feel like real brands and have a lot of personality and wit to them!
6:50 you’re right, it really is a grape feature
I’ll see myself out.
@@mobaudience19739come back, we miss you.
Carloooooos
honestly i thought the first design was ruined, but when he drew it.... I think Brandon reached his goal
For real- this is my first time watching anything by this guy, and I was just sitting through that first monstrosity because I thought this was parody… then he redrew it and it turned out I was the joke 😢
maybe your not familiar with art/designing but it’s called referencing
he did say it was an abomination before drawing over it lol
@@vivishii_omg I was actually thinking “if this is anybodys first video they probably think this guy is a sham” so this comment is hilarious. I wonder how many people clicked off before his drawing lmao
@@adrake161 this was my first video and you're 100% right, glad I kept watching
The La Croix logo was just, "How can we make this look as GAMER as possible?"
😂 exactly
Gamers love toxic sludge
Now with more hydrodioxid 😂
even has the new super mario font lol
Fr the words look like from mario
Your channel has grown so much lately, which is honestly a surprise to no-one.
Great video, I feel like you’re also improving technically yourself with every release.
9:45
YOU SHOULD BUY OUR PRODUCT
NOW
Needs more likes.
-lowtiergod
brandon is the only person that can make me sit through a sponsor
But did you click the link 👀
Same I sat through that whole sponsor without a single😊 yawn.
same since he basically built it into the video by using to make the design
no@@BrandonShep
I Think I will buy it one time because of the look of it. But again yes you earn and lose some but I think they do the healty stuff because make it more expensive I mean liike this is for profit I think Like they sell more expensive beacuse its like healty @Pope_Balenciaga @@BrandonShep
Selling healthy food by making the package look like it's junk food?
How hasn't any marketing team thought of that? It's ingenious.
To be fair, most food marketed as "healthy" isn't really, so I guess companies already do that lol
In my view, this video is truly outstanding. I really appreciate the dedication and hard work you have invested in producing it. What sets it apart is that it's the first sponsored content that I actually enjoy watching without any strong negative feelings towards it. The overall quality of this video goes beyond what I had expected. It really stands out to me because of the exceptional effort put into making it engaging and high-quality. The level of detail and creativity in this video sets it apart from others I have seen. It's evident that a lot of thought and effort has been put into this video. PS: just a tiny sidenote I think the idea came from me, because i commented on the last video this exact idea.
You have become one of my favorite graphic designers ever! I absolutely love your content - your style, aesthetic, skill, editing, topics, everything! 🙌
The La Croix redesign is so awsome though
I was really happy with how it turned out!
@@BrandonShep no offence but the videos where you focus on the overall packaging design are much better and more informative than the ones where you hand draw everything
@@BrandonShep Can you try doing fast food brands as a comic page
This was actually a suggestion i had made! Thanks so much for covering this amazing idea!
Thanks for your suggestion!
Wow first reply
omg, it's the fourbyte burger :o
I watch so many videos of yours! I really love your imagination, how you think all of that so easily, and plus HOW IT TURNS OUT! My favourite design youtube for a while now.
That clif bar looks like something that I would looovvveee as a kid!! I just started binge watching ur vids last week and there always incredible!
So, all your designs are amazing, that's for sure - but the La Croix one is UNBELIEVABLE. Like, seriously. The detail, the branding, everything is just done perfectly. Great job! Keep it up!
"I can use their AI tool to crrate one-"
*Loads gun.*
"Or I can even upload a custom one I made myself!"
*Puts down gun.*
You're safe... for now.
glad u popped back up on my recommendations , listening to ur thought process and seeing the design come together bit by bit is so relaxing
Please upload more, man. Really appreciate your work and content. You’re an inspiration to many.
Fun fact: canned corn is already junky. Humans cant digest the kernels, even in all the bio engineering that got us from maize to corn (mostly not-techie engineering, but all cultivated plants are GMOs, which isnt bad). Canned corn is a high salt *starch* that does offer an aggressive amount of fiber, and all the vegetable properies are essentially gone... so it well deserves its new packaging! It IS a vegetable if eaten within 40 mins of picking & not over boiled, but we still cant digest it properly. I used to love it but my nutritionist mom treated corn like potato chips or tater tots in meal planning.
In middle school, I quit corn and corn-based products (except my mom's cornbread) because of just how ineffective it was. Saved so much money on the family grocery list as a result!
Dam, thancks
What kind of dietitian bullshit is that? Comparing the nutritional info with e.g. oatmeal says otherwise. Per weight, corn has 1/3 of the calories of oatmeal, but is 2/3 water, so it's roughly the same; and corn has only 1/4 of the fiber of oatmeal. Where the fuck did your mom get that corn is and indigestible fiber bomb?
@@sweaterweatherladyyeah same, ever since middle school I didn't have corn as often as I do now. I'll have corn roughly every month to month and a half
true. lol
Might be the first ad I've seen in a year where the product looked legitimately useful and it didn't feel too ad-ish.
More fantastic designs. If I ever started a company, I would absolutely want you to do the graphic design work. All your work is amazing, dude. Seriously. So many of your revamped designs are better than the originals, imo.
You made it look like one of those tutorials; Draw a sketch, add details, DONE!
Hahaha I enjoyed this, all looks amazing
I just wanna thank this guy
He's helped me learn so much in graphic designing!
Happy to hear that!
Changed the products to something a kid would cry about when their mom put it in the shopping cart to something they would sneak in themselves lol! Love your vids btw
The fact that the la croix looks sooo good lolll like I can taste how good it is your are so talented!
Brandon deserves much more recognition. Love seeing his illustrations and thought process. Good job.
You are my fav graphic designer! love how you simply explain the process and still produce amazing designs. keep up the good work!
Thank you my friend :)
@@BrandonShep Yay i'm not the only one who does old fashioned emojis!!!!!! :) :) :)
@@MelodicBird :) :) :)
@@nn_eptun8602 :) :) :)
@@BrandonShep the only thing this guy takes is W's
I was just watching turning junky food healthier and now this :) Perfect
Haha, a perfect back-to-back
3:03 them thangs yeller 🌝🌝🟨🟡⭐️🏵️⚠️💛🌟🌞🐤📒🌻
Dude, if I ever start up my own brand, I'm definitely hiring you for the designing of the logos and stuff. Everything you make looks absolutely awesome.
There has to be some kind of depressing reason why companies choose bland and soulless designs over stuff like this that has character. I'll swear up and down that they took the lucky charms leprechaun's teeth away to make him scientifically less threatening.
The Grape Gems one was super cute 😍 Love this series!
The title made me laugh, such a funny video idea and you executed it perfectly, can't wait for the next one :D
Thanks Jumi! Your latest vid is killing it! Great job
💜 Your videos alone is enough break through creative blocks...so much value.
been here since 50k and its crazy to see youve grown 500k in such a short time! congrats!
I love how you used Charlie and the Chocolate Factory (2005) when you reverenced the chocolate river. That's my favorite film.
Your too talented... You do amazing at basically every art style you do but also sound humble at the same time, your videos always make a day better!
Amazing vid! High quality content, great editing, and you present a sponsor like no other! Thanks Brandon!
10:47 looks like a roblox incremental game logo or smth
Yes
ye
@@nuklearnuke ye chain hehehehaw
no chain hEhEeHaWwwW
Genius idea to incorporate Kittl to make your next design. I bet your sponsor loved how you went above and beyond there while showing it's potential
Easily my favorite design TH-camr. I have been watching you since your pancake mix tutorial, and your videos have never disappointed Awesome job! Such a fun idea!
Thanks for sticking around for so long!
same
Deisgn a cornbread product
Cornbread recipe
Ingredients:
1 cup of all-purpose flour
1 cup of cornmeal (you can also use fine-ground cornmeal)
3 tablespoons of sugar (optional)
2 teaspoons of baking powder
1 teaspoon of kosher salt
1/4 cup of vegetable oil
1 whole egg (beaten)
1 cup of milk
Instructions:
Preheat your oven to 400 degrees F (200 degrees C).
Grease an 8x8 inch baking dish.
In a large mixing bowl, whisk together the flour, cornmeal, sugar, baking powder, and salt.
Make a well in the middle of the dry ingredients and add in the vegetable oil, egg, and milk.
Mix well with a wooden spoon until the batter is smooth and consistent.
Pour the batter into the greased baking dish.
Bake for 20 to 25 minutes, or until a toothpick inserted in the center comes out clean.
Those kids will definetly be disappointed when they find healthy food
I know this is years of work…but he breaks these down so simply that I feel like I could do this too
Amazing work!!
The design program sounded really cool until the ai image thing... as an artist that makes me really sad
Your illustration skills are so amazing!
If you can, please try making videos of like "how to start illustration as a beginner" or something. I just love your style of art!
Beyond impressive. Every time I thought you were finished you added more detail. Really good job.
This is brilliant, forever looking forward to your videos. It would be cool to see some brands that get a holiday remake (we often laugh that hot cross buns are sold not long after xmas) could you do a ‘Halloween meets Easter’ or ‘Christmas meets thanks giving’.’
Love this channel so much! Always a fun watch dude
Brandon’s humor is underrated and perfectly pairs with his talent 😂❤
Best use of ad time I’ve ever seen, I didn’t even want to skip it because I liked what you were making. Shoutout to kibbl for paying you.
dude your an absolutely insane illustrator your style is nuts!
Hey Brandon , your new video blew my mind! The designs are off the charts. Can't wait for more! 👏
Glad you like them!
Bro ur like the most talented person with this kinda stuff I’ve ever seen! This is insane!
Other people: Junkfood = Junkfood, Heathy = Healthy. - Brandon: Nah, we gotta shake this up a bit
I’m so glad to see another video out! Hi I’m new here! I found your channel through your last video, and been watching your old videos since.
Welcome to the channel :)
@@BrandonShepthanks for the friendly welcome! My personal favorite designs in this video are the Green Giant (1st favorite) and La Croix (2nd favorite), I love how 3D they look, I’m trying to get better at shading when drawing, especially on iPad and paper, and your videos are a way of me doing that, I just never thought of the colors you used actually making them look the way they do. I am still impressed how you manage to make 2D images look so 3D, like how do you find out about this stuff?
Wow, this is the first video of yours I’ve ever seen but you are an incredible artist. Definitely continue doing these, I’ll be subscribing. Great work!
This was so entertaining to watch and I was so Impressed with each design!👏🏾 I Just subbed, I can't believe you don't have more subscribers bro 🤯
That La Croix design you did was awesome 🤩
Someone should really get Brandon to do their logo/packaging design because looking at food packages today literally BURNS MY EYES! 😱
Woah, your shading and texturing is amazing!
"The thumbnail"
I haven’t seen anyone talk about it.
It’s not what’s in the video lol
I love these videos so much
Thank you my brick-building friend :)
6:30 kind of looks like gta 6 thing
The grape word lol
THESE DESIGNS ARE SOOO SICK I WISH EVERYTHING LOOKED LIKE THAT
Thank you.The lemon is so good and I am a lemon fan
0:37 I still think he should’ve used Shrek as a reference.
Honey wake up, [insert popular TH-camr here] just uploaded.
Bruh, this is so amazing
I think you should make designs for other products, your style is just awesome!
Hey Brandon, idea for you: I think it would be so interesting to see a series where you show us brand designs you don't like and how you would fix them.
I think your videos are awesome!
Green Giant had the biggest glow up i've ever seen
I agree
Raven: Hey beast boy do your creepy face
Beast boy: No thanks Rav
Raven: do it
Beast boy: *sigh* okay fine: 4:20
I want the overclocked La Croix IRL now. That's one cool can! I'm always so happy when you upload, thanks for making these. :)
9:55 it’s giving the thundermans.
1:47 He just did retopology in 2d
These look genuinely epic! Great job!
Good ad, actually showing the thing you are advertising and what you can do with it instead just begging to download it. Cool video
I’m shocked how he draws lines so straight at 1:36 on a computer I can’t even do that with a pencil
In most of digital art programs, there's an option for smoothing. Which make the line a bit more delayed so the lines come out without those slight imperfections you're talking about
0:18 steroid abusing Shrek? You mean the Hulk? Hahaha
Incredible watching you do your thing. Very impressive that you use the sponsor in the video too.
This guy is my guilty pleasure, I would watch this every week, and enjoy it with a new perspective in life.
0:13
it's da *bejing* *C* *O* *R* *N*
11:55 You missed the opportunity to have the climber be falling down the mountain.
Brandon once again you master at work great man great job I freaking love this videos I really do I can’t wait you have for the next video 😉
every single video of yours is so satisfying i love it
11:49 caramel
You're very talented. I could never figure out how to use software like this!
Watching him draw and color the first one was really satisfying tbh-
9:27 it looks like a cleaning product
3:50 bro looks like hulk
That's what I was thinking
THIS IS SO AWESOME. pleeaaase upload more dude
I LOVE how you actually used the sponsor instead of just reading a script about it!
1:25 would be my results if I tried to do this.
8:55 is it me or does that font look like the super mario bros logo font