designing a plant brand from scratch!

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  • เผยแพร่เมื่อ 31 มี.ค. 2021
  • i heart my plants :))) enjoy!
    get 10% off at www.squarespace.com/kellauren​​ or with the code: KELLAUREN
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    PATREON: / kellauren
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    Follow me:
    ig @kel.lauren
    t: @keldotlauren
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    WORK WITH ME:
    kellauren.design
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    Follow Matty
    ig: @gaptxxth
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    Shot on Canon 77D, 18-55mm lens
    Edited in Adobe Premiere Pro by Matty
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    Music by gaptooth
    traktrain.com/gaptxxth
    soundcloud.com/gaptxxth
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ความคิดเห็น • 241

  • @mirandahaws2252
    @mirandahaws2252 3 ปีที่แล้ว +526

    my only goal in life is to have kel's portfolio be my closet

  • @amberpng
    @amberpng 3 ปีที่แล้ว +692

    does anyone else savour kel's vids? like youll see it in your subs but wait to watch until you can sit and rlly enjoy it

    • @cowgirlsara2010
      @cowgirlsara2010 3 ปีที่แล้ว +31

      Yes! I don't know how to explain it, but it's like eating a meal and saving the best bite for last.

    • @natyeh
      @natyeh 3 ปีที่แล้ว +9

      i always make some special coffee concoction and get super cozy! so, yes, totally!

    • @rachelbuoni9501
      @rachelbuoni9501 3 ปีที่แล้ว +4

      Literally waited til my partner got home from work so I could sit down and watch this while eating Cheetos without being interrupted by the dog.

    • @annaelizabeth3035
      @annaelizabeth3035 3 ปีที่แล้ว +5

      Yes! And I can't watch them on my phone, has to be on a larger screen.

    • @Edible_Kittens
      @Edible_Kittens 3 ปีที่แล้ว +2

      I always just draw to her videos and look up every once in a while to see her design.

  • @RatOfTheWoods
    @RatOfTheWoods 3 ปีที่แล้ว +183

    I love Kel's chaotic goblin process in looking for mock ups, they do the same thing I do any time I research anything where I just open tabs for absolutely anything & only start combing things down once I have too much

    • @catphoood
      @catphoood 3 ปีที่แล้ว +11

      Ehehe i like you calling this process “goblin”. I’m the same way 😂

    • @KelLauren
      @KelLauren  3 ปีที่แล้ว +41

      LMAO goblin process ftw

  • @ciaolife
    @ciaolife 3 ปีที่แล้ว +136

    I'm really sad this company doesn't exist! So fresh and unique. That logo is *chef's kiss*

  • @thewayofroses
    @thewayofroses 3 ปีที่แล้ว +218

    How cool would it be if Kel actually sold the merch from all of the brands that they have created?

    • @iinthenameoflane
      @iinthenameoflane 3 ปีที่แล้ว +15

      yeah! I think I'd be more interested in wearing something like that than something with someone's name on it specifically (like an inside thing between viewers)

    • @thewayofroses
      @thewayofroses 3 ปีที่แล้ว +6

      @@iinthenameoflane Yes!! Or like if someone sees you out in public wearing a shirt with one of Kel’s made up brands and they ask “Oh I’ve never heard of that brand! Where is it sold?” And you just reply “It’s a secret....” 🤣

  • @tvommy
    @tvommy 3 ปีที่แล้ว +198

    kel could literally create a logo for anything and it’d look amazing

  • @beyond_jana
    @beyond_jana 3 ปีที่แล้ว +31

    i’m so obsessed with the final mock-ups!! i want this to be an actual store i can visit right now 😭

  • @ireh379
    @ireh379 3 ปีที่แล้ว +102

    you’re such an inspiration to me i literally got into graphic design bc of you and i’m getting kinda okay at it 🥺💗

  • @laurynjohnson5966
    @laurynjohnson5966 3 ปีที่แล้ว +43

    i feel like kel's pinterest boards are always so niche, how on earth do you do that?? I feel like I dont know what words to search to find the vibes I'm looking for :(

    • @annaelizabeth3035
      @annaelizabeth3035 3 ปีที่แล้ว +16

      tbh my searches are almost always unsuccessful on Pinterest, but my home page is really good because the Pinterest algorithm is really responsive. If you like the stuff Kel likes, maybe go to their Pinterest and pin some of their stuff and it will improve your home page. Also look at the "similar pins" below images that you like. That's how I find basically everything lol

  • @margaret9248
    @margaret9248 3 ปีที่แล้ว +49

    the new intro is very cool, kel!

  • @katiepetkewich
    @katiepetkewich 3 ปีที่แล้ว +24

    I’m literally doing this right now for my brand identity project in school, for my own plant business I’ll be starting soon

    • @KelLauren
      @KelLauren  3 ปีที่แล้ว +9

      omg thats so awesome!! im jealous, and i would love to see it when youre done!!

  • @r0tt1ngl0v33
    @r0tt1ngl0v33 3 ปีที่แล้ว +44

    Kel my liege 👑 loving the eyeliner fr

    • @nicole-rb4iw
      @nicole-rb4iw 3 ปีที่แล้ว +3

      their makeup is literally always so goooddd

  • @dahliam5397
    @dahliam5397 3 ปีที่แล้ว +35

    Not me, thinking of starting a brand just to get more of their designs in my life.

  • @forgetthes5824
    @forgetthes5824 3 ปีที่แล้ว +7

    Hi! Could you make a video on your design setup? (like software and hardware and a little of your work flow) I am currently looking for an internship/first job in graphic design and I have realised how little I actually learned in school xD

  • @DM-su6li
    @DM-su6li 3 ปีที่แล้ว +5

    I absolutely love the concept for this brand. I agree, nursery companies all look the same because they all choose green. A brand like this would totally stand out.

  • @acuteangel1442
    @acuteangel1442 3 ปีที่แล้ว +11

    idk how they do it but everything they make looks sooo nice!!!

  • @badhakCREW
    @badhakCREW 3 ปีที่แล้ว +10

    pls do a plant tour omg, im so happy that you're also into plants!!!

  • @ghostpoopster
    @ghostpoopster 3 ปีที่แล้ว +10

    This channel is so calming, I actually love it so much

  • @azaleathompson5065
    @azaleathompson5065 3 ปีที่แล้ว +2

    I freaking LOVE how it turned out!!!! I always question the choices in the beginning, wondering why they are choosing certain fonts or colors, and then it always turns out so so so beyond beautiful. Bravo 👏🏼

  • @monarchtheatre9318
    @monarchtheatre9318 3 ปีที่แล้ว +1

    i really love the fact that you still sticked to your ideas and didnt gave up on them just because they "didnt make it" to clients pitch ! love ur channel, always inspiring 💕

  • @gabrielanthony4605
    @gabrielanthony4605 3 ปีที่แล้ว +2

    I have watched you for a couple of years now and you've been such a huge inspiration Kels! I've been taking your advice and it has benefitted me tremendously! I'm landing a variety of different interviews with some cool production companies. This would not have been possible without your amazing advice and content! Thank you a million times, sending you so much love!

  • @nicodepazburneracct8764
    @nicodepazburneracct8764 3 ปีที่แล้ว +2

    Such a goat and an inspiration been watching you for over a year now and it’s always so refreshing to see how you work and def inspires me outside of design as well.

  • @heidi-so2ds
    @heidi-so2ds 3 ปีที่แล้ว +2

    the packaging looks amazing!! i love that you included the hex codes for the colors you used and your website looks great too 💚

  • @kareem5303
    @kareem5303 3 ปีที่แล้ว +5

    Kel can literally make everything look so good by the end of the video. Talent jumped out

  • @sarahrojas7759
    @sarahrojas7759 3 ปีที่แล้ว +1

    My fav brush pack ever, I love it so so much. I love the illustrations that you did with it, It does have a beautiful texture

  • @felixlaveaultallard
    @felixlaveaultallard 3 ปีที่แล้ว +8

    Love the process and the result ! As a developer and not a plant person, I can't shake my head about the name Node, but it's very nice and welcoming the way you did it !

  • @henriquejambu
    @henriquejambu 3 ปีที่แล้ว +1

    I wanna cry this video was so perfect - you inspire me so much kel 🥺

  • @tardisollie4545
    @tardisollie4545 3 ปีที่แล้ว +1

    Always love your videos, Kel, such a joy to watch! 🌿🌱

  • @idletalker
    @idletalker 3 ปีที่แล้ว +26

    oof those final mock-ups really hit hard, looks SO unique and fitting

  • @jolisolo
    @jolisolo 3 ปีที่แล้ว +1

    loving it! my favs are the big boxes for the big plants! great job as always!

  • @marmina1283
    @marmina1283 3 ปีที่แล้ว +5

    the funky facecam just added 2.5 years to my life

  • @babyfaceraiv1052
    @babyfaceraiv1052 3 ปีที่แล้ว +1

    You are becoming one of my favorite designers ever. You have such a personal and defined style, beautiful work

  • @TheMissjessie100
    @TheMissjessie100 3 ปีที่แล้ว +1

    thank u for working so hard and making banger videos. ily bestie

  • @omaryspaola5034
    @omaryspaola5034 3 ปีที่แล้ว +1

    i’m taking my first ever design class and had to create a few personal logos and i was just thinking of ur vids the entire time! loved this

  • @nordistl4417
    @nordistl4417 3 ปีที่แล้ว

    Luv you Kel! You are my favorite graphic designer... Your work is so inspiring! Plus I love your new hairstyle and a little beanie! Looks rocking on you!

  • @elladadavtyan836
    @elladadavtyan836 3 ปีที่แล้ว +1

    I LOVE LOVE LOVE IT! Every time I watch your process videos, it inspires me so much and I learn something new. Thank you :)

  • @CharleyPangus
    @CharleyPangus 2 ปีที่แล้ว

    I love your website it’s super clean! Great video too thanks for sharing.

  • @justineamber8588
    @justineamber8588 3 ปีที่แล้ว

    i swear every video gets better and better. the packaging is to die for!! absolutely in love with your progress and your current design style. hoping someone actually helps you make this a reality so i can empty my bank account

  • @sabrinajaay
    @sabrinajaay 3 ปีที่แล้ว

    tried watching this last night in bed but idk what it is your voice is so relaxing to me and i definitely passed out around the 3 minute mark 😂 back again to actually watch it now!

  • @Lisel-
    @Lisel- 3 ปีที่แล้ว +2

    I LOVE IT SO MUCH!!!!😭 KEL I RLLY LOVE U , U ARE AN INSPIRATION

  • @katelynrochellgreene1343
    @katelynrochellgreene1343 3 ปีที่แล้ว +6

    Love the short hair! So excited for the video!

  • @WestonWoodfin
    @WestonWoodfin 3 ปีที่แล้ว +1

    Awesome work! I always loving seeing fellow Designer's process. So fun!

  • @Alice-wn2jx
    @Alice-wn2jx 2 ปีที่แล้ว

    I love how Kel’s designs are always SO REFRESHING

  • @sofiac6734
    @sofiac6734 3 ปีที่แล้ว

    their makeup is so prettyyy

  • @shelbythompson46
    @shelbythompson46 3 ปีที่แล้ว

    kel's videos always arrive right when i need them the most

  • @moons-sun
    @moons-sun 3 ปีที่แล้ว

    Kels makeup is always on point ong

  • @alapalka
    @alapalka 3 ปีที่แล้ว

    your videos are the only things getting me through quarantine

  • @brittanyhottel8326
    @brittanyhottel8326 3 ปีที่แล้ว

    always so excited for ur videos omg

  • @Julian-pt8nv
    @Julian-pt8nv 3 ปีที่แล้ว +6

    Omg Kel if you interested in plants, look at self made terrarium. It's so cool, you can create your own ecosystem with the plants you like (I love it). I think you could like it

    • @KelLauren
      @KelLauren  3 ปีที่แล้ว +5

      yes!! i’ve been thinking about it! i had one as a kid for years.

    • @Julian-pt8nv
      @Julian-pt8nv 3 ปีที่แล้ว

      @@KelLauren ah I'm glad! It's so soothing istg.

  • @rosieeleanor4442
    @rosieeleanor4442 3 ปีที่แล้ว

    omg i saw remis merch and LOVED it and didn't even realise you made it !! eeeee so cool

  • @bethabeano
    @bethabeano 3 ปีที่แล้ว +6

    I’ve always wanted a plant store named Tend

    • @KelLauren
      @KelLauren  3 ปีที่แล้ว +6

      wait tend is so cute

  • @mariamartahernandez7433
    @mariamartahernandez7433 3 ปีที่แล้ว

    IM SORRY BUT I WOULD DIE FOR THESE :) it made me so happy you're a really talented human being kudos to u for being amazing

  • @user-hc7fm2nb1b
    @user-hc7fm2nb1b 3 ปีที่แล้ว

    they are so pretty ! 💚

  • @paigecourtneycox
    @paigecourtneycox 3 ปีที่แล้ว

    This was the most therapeutic thing to watch at 2AM - LOVE

  • @lucyerazo1597
    @lucyerazo1597 3 ปีที่แล้ว +1

    Perfect timing 🍃

  • @lourencolopes6783
    @lourencolopes6783 3 ปีที่แล้ว +1

    the new intro is so beautiful & calm :,)

  • @juliehtt1725
    @juliehtt1725 3 ปีที่แล้ว

    Love the green eyeliner but also love your new Frame around your face cam it looks so cool

  • @laurenreinke9405
    @laurenreinke9405 3 ปีที่แล้ว

    This video reminded me to water my plants. Love the finished look

  • @jullianabraga8110
    @jullianabraga8110 3 ปีที่แล้ว +5

    We're rooting for you I GAGGED

    • @KelLauren
      @KelLauren  3 ปีที่แล้ว +2

      i sat there for a while trying to come up with a plant pun of some sort lol glad it worked out!!

  • @vick48
    @vick48 3 ปีที่แล้ว +1

    You have some of the best music choices for your videos. Good music taste is essential for these audiences

  • @sonyaliinomebarlow100
    @sonyaliinomebarlow100 3 ปีที่แล้ว

    they are so amazing I cannot

  • @sarahp4354
    @sarahp4354 3 ปีที่แล้ว

    i love your eyeliner omg the color is so pretty

  • @gloriacondy
    @gloriacondy ปีที่แล้ว

    amazing. also for some reason i'm obsessed with the way you pronounce the plant names?? like yes?? say more please

  • @adelleamors
    @adelleamors 3 ปีที่แล้ว

    wait literallt the first thing i thought to myself was that i luv ur hair MUAH chefs kiss

  • @shimailapinto2584
    @shimailapinto2584 3 ปีที่แล้ว

    Wowww love the idea and specially the packaging 😍😍😍loved it💞💞👌👌

  • @briannasalomon
    @briannasalomon 3 ปีที่แล้ว

    Absolutely love your new logo and website!!!

  • @emanuelthecreator6164
    @emanuelthecreator6164 3 ปีที่แล้ว +7

    The facecam frame is already really cool tho

  • @fashionrocksmworld
    @fashionrocksmworld 3 ปีที่แล้ว

    Kel inspire me so much 🥺

  • @ninjaturtles12121
    @ninjaturtles12121 3 ปีที่แล้ว

    looked amazing!! so fun!

  • @CariCat95
    @CariCat95 3 ปีที่แล้ว

    I swear Kel inspires me to grown my portfolio more towards in graphic design even though I’m mainly an illustration artist lol

  • @jackgaul3704
    @jackgaul3704 2 ปีที่แล้ว

    Kel! You don’t have to wait for fonts to download. They are instant!

  • @carpet_rug07
    @carpet_rug07 3 ปีที่แล้ว +1

    I love your new hair cut :> it looks nicee

  • @esme_6369
    @esme_6369 3 ปีที่แล้ว

    their makeup is always god tier

  • @elaaabell6058
    @elaaabell6058 3 ปีที่แล้ว +3

    19 mins ago.. so lucky to be here so early ly kel!!

  • @emiliejensen8875
    @emiliejensen8875 3 ปีที่แล้ว +6

    It would be really fun to see your idea's for a twitch overlay🙌

  • @solidkreate5007
    @solidkreate5007 3 ปีที่แล้ว

    No, you're awesome Kel!

  • @augustosuris
    @augustosuris 3 ปีที่แล้ว

    I absolutely love your content💖💖💖

  • @rosarabarbra6691
    @rosarabarbra6691 3 ปีที่แล้ว

    Your makeup is so cool!

  • @AlexeBriand2002
    @AlexeBriand2002 3 ปีที่แล้ว +1

    your merch for Madonna is so pretty 🥺

  • @kiteacup
    @kiteacup 3 ปีที่แล้ว

    (kinda) off topic but i’m sooo in love with your hair i am going to cry

  • @Blue-me8vm
    @Blue-me8vm 3 ปีที่แล้ว +6

    This has got to be the coolest thing you've made, but then every new project u make instantly becomes the next best thing PLEASE 😩😩😩😩

  • @robinbonner5649
    @robinbonner5649 3 ปีที่แล้ว +3

    Such a fun idea!

  • @DANI3LAMOLINA
    @DANI3LAMOLINA 3 ปีที่แล้ว

    this might be...my favorite thing you've done

  • @All-InWrapz
    @All-InWrapz 3 ปีที่แล้ว

    Wow wow wow I love ur designs ❤️❤️❤️❤️

  • @cecilia.marranita
    @cecilia.marranita 3 ปีที่แล้ว

    Loved it, you work is amazing!

  • @pineapplepizza2431
    @pineapplepizza2431 3 ปีที่แล้ว

    Love this way of branching~ out

  • @bogey
    @bogey 3 ปีที่แล้ว +1

    my comfort youtuber is back 👏

  • @agustinaornth3066
    @agustinaornth3066 3 ปีที่แล้ว

    this is amazing, i loved it

  • @sarahjanefaller
    @sarahjanefaller 3 ปีที่แล้ว

    Loved this brand Kel! (literally have binge watched all your vids) 😇 The rebrand of your site looks so amazing with the video background. I was wondering what template you used?? I'm forever in a perpetual state of changing mine and finding the best template is always the biggest struggle! x

  • @geroreina8612
    @geroreina8612 3 ปีที่แล้ว +37

    the fact that they didn't make a video about the redesign hurts my soul

    • @KelLauren
      @KelLauren  3 ปีที่แล้ว +48

      sometimes it’s really hard to film stuff like personal branding! i filmed it last year and i think it made me hold back a bit and i wasn’t super happy with how it came out. now i love it!

    • @des-astre
      @des-astre 3 ปีที่แล้ว

      The redesign ?

    • @isabella5853
      @isabella5853 3 ปีที่แล้ว +4

      @@des-astre of kel's personal brand! for example, the introduction clip in the beginning of the video

    • @geroreina8612
      @geroreina8612 3 ปีที่แล้ว

      @@KelLauren yes of course! i was making a joke, i know you can't just film everything. I love you and you are very inspiring 💞

  • @lucawkaminski
    @lucawkaminski 3 ปีที่แล้ว

    kel is the cutest

  • @marissa5402
    @marissa5402 3 ปีที่แล้ว +1

    kel would u ever make a "designing a shampoo brand from scratch?" video :DD. or some kind of cosmetics brand/body wash/ candles :D

  • @RatOfTheWoods
    @RatOfTheWoods 3 ปีที่แล้ว +1

    The vibe of this brand is like,,, chaotic, cottagecore, School House Rock

  • @maxryder9321
    @maxryder9321 3 ปีที่แล้ว

    I like the Freddie Gibbs design on the shop, and the video background works brilliantly

  • @AnarchoPill
    @AnarchoPill 3 ปีที่แล้ว

    banger vid thank you kel

  • @anapauchita
    @anapauchita 3 ปีที่แล้ว

    Manifesting node botanicals for sure!! 💓💓

  • @korey1210
    @korey1210 3 ปีที่แล้ว +2

    My teacher is assigning your videos for my Digital Design class and he wants us to redesign company logos into our own now. I thought some people would find this interesting :)

  • @natashachiesa7663
    @natashachiesa7663 3 ปีที่แล้ว

    HellOOOO Kel rebranded??! CUTE. Love the new intro

  • @miloembry-janes2690
    @miloembry-janes2690 3 ปีที่แล้ว

    Oh wow! I didnt know that you did the cover for Medicine at Midnight. Foo is one of my favorite bands! EEE this is so cool

  • @pilipdasamattanawin1058
    @pilipdasamattanawin1058 3 ปีที่แล้ว

    we need this IRL!