How to Build a Social Media Report (+ Free Template)
ฝัง
- เผยแพร่เมื่อ 9 ก.ค. 2024
- If you want to become a social media manager, you have to know how to build a social media report for clients! This is an example of what I include in my standard social media reports for clients. Grab this report in a Canva template here: bit.ly/smmreporttemplate Definitely recommend customizing this with brand colors, fonts, and additional details as you see fit... but it should be a helpful start for you!
FREE social media manager starter kit: bit.ly/thesmmstarterkit
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Timestamps
0:00 - Intro and why you need social media management reports
02:25 - Social media management report process and tools
03:23 - LinkedIn Company Page report
06:55 - Facebook Business Page report
10:04 - Instagram report
13:01 - Twitter report
14:36 - Final thoughts and advice
#SocialMediaManager #Freelancer #Entrepreneur - แนวปฏิบัติและการใช้ชีวิต
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This was extremely helpful as I was trying to figure out how to visually set up clients reports. Thank you for sharing with us!
Girl! you definitely know your stuff! I always watch your videos because you have amazing content. I honestly loved these tips and are going to put these tips into practice when providing the reports to my clients, so thank you so much!
I loved the tips, especially the ones about those low-performing points, because those can be intimidating to approach, and sometimes do get me stressed out a bit. I personally love reporting to my social media clients, I do it every 4 weeks (because some months are ridiculously long) and I have a Canva template where I switch out their brand colors to match! :D
Thank for this report template! coordinating social media is one of my numerous responsibilities at the non-profit I work for and this will be so helpful for me!
Hey! Just wanted to say thanks because I used this template and all the advice to make my social media report for the company I am interning at and they said this really showed I am ready to get the job! Thanks so much for all the great content!
Such great news, well done
Love the template Latasha cant thank you enough, i am so new to this industry and unfortunate times means i am pretty much training myself (well now you are) i have been watching religiously. Forever grateful for your tips tricks and training :)
Thank you! This was extremely helpful in understanding a key part of Social Media Management!
This is SO much easier and more understandable than what I had been doing by pulling numbers and making charts. Thank you!
this was super helpful Latasha! You create such insightful content! I am grateful
This is a FANTASTIC video, so helpful for people trying to get into social media marketing. You've been teaching me so much, I appreciate it.
man i needed this so bad! thank you so much!
You make such great content with valuable info. No bs! :)
Just getting into SMM, this channel is so insightful. I'm bingeing videos, lol will definitely be following on all platforms ❤
Latasha, I get so much value out of your videos. Thank you so much for sharing your wisdom with us :)
Thank you for the template.
I will be using it by the end of this month. Also, got the kit. Thank you once again ❤️
Latasha, thank you so much! I am just starting and this was super helpful.
Thank you so much Latasha for sharing this helpful information as always. I really love your channel.
Thank you Latasha for your advice, as a newcomer in social media specialist i'm clueless to find a mentor that use a simple explanation like you. it's really helpful for me
Thank you for this! Just became a social media manager for a local dance team and while I have experience in content creation and strategy there's still a lot I don't know (I am a second year student, so trying to get experience early and still haven't learned a lot about the industry). This video helps SO much though, i'll definitely be referencing your channel to help me grow and learn here on out!
This was a great video! Thanks for sharing and the template is clutch!
This was extremely helpful. Thank you so much
Can you make a video on what should we bring in our first meeting with a client?
This was so informative and helpful, thanks for sharing!
I want to thank you for sharing the video and template, this is exactly what I needed!!!!
this was really helpful. thank you so much
Thank you so much for the template, really needed this.
Incredibly helpful as usual! I had a client buy followers, now altering my reporting. Will ask about that for your next Q and A!
Super thanks for this, Latasha! I have to report tomorrow and you save me big time!
This helped me so much! Thank you Latasha!!!
This is right on time. As I'm trying to figure out how I want to present my biweekly report. Thanks 👍
This is an absolutely awesome social media analytics video! Thanks!
You're the best. Thanks soooo much!
Great video. Thank you Latasha 👍🏾
Thanks for the template 🌸
Totally unrelated.. but your brows!! ❤️❤️😍
Great video as usual, by the way :)
I loved that you talked about the delivery of a report. I feel it's important to say something that would enact change or add more context ON TOP OF what literally happened. Haha.
you really are an angel come from heaven .. you dont know how much this helps me badly . wish u success all the way . x
@latasha, this qas really super helpful for me as brand new social media manager. Thanks for the tips.
Hi, love your videos! I am building up my portfolio for social media manager however I couldn’t find a very relatable video that helps step by step in creating it. Would love to see it ❣️
Really helpful and good explanations I will definitely be using this within my apprenticeship thank u
Thank you so much, really helpful!
Eyyyyyyyy new video 🥰💖
You actually did use “margin of error” correctly! Spot-on explanation.
Another helpful one...thanks 😊
SO helpful, thank you! I adore your content, btw! Please never stop creating it, k :)?
Thank you, Latasha! Super helpful video as always! Quick question about the spreadsheet that you mentioned at 10:27. Can I ask what KPIs you track on those spreadsheets? I can imagine they are different for each of your clients but I would love to know what KPIs you generally track? I've recently started keeping track of KPIs on a simple spreadsheet just to have the raw data easily available in addition to the monthly reports. Any thoughts would be appreciated :)
Downloaded this report! Thank you for sharing your knowledge with us.
So glad it was helpful, Codi 🙌🏽
Thank you for sharing an clear and helpful video. I learnt many things from watching this video.
Thanks for the video.
Thanks for the template!
that's great, thanks!
Does instagram have an export data sheet like Facebook? Instead of tracking weekly. I missed a week of analytics because of holidays but idk if instagram has those analytics saved
Thank You Latasha!! BR
I appreciate all the value you provide 💛
Thanks for watching!! ❤️
Great video!!! Any thoughts on creating or doing a social media audit
Hi Latisha, thank you for this wonderful give lecture, learnt, a lot. I've been trying to download the report template but it doesn't seem to be working, anytime I input my email address, nothing happens. Please how do I go about it?
this video is so underrated. thanks for sharing latasha!
Thanks so much!
Awesome video Latasha! Quick question, When looking at google analytics, is there anything else besides where the user came from (e.g., when looking at acquisition we know some users came from Instagram or Facebook) that we could add to the social media reports? I am thinking of showing those as "conversions".
do you have an updated version for this?! im trying to follow along to create my social media report but facebooks analytics look way different now and idk where you got the percentage from linkedIn .. Im lost😩
Great content thanks
Thank you for template
thank you latasha
This was very helpful to things that I need to look over and specifically adjust
So glad it was helpful!! 🙌🏽😊
Great advice 😋😋
Great video! An update is that recently Instagram added monthly native reports but yes by August 2020 it was just weekly.
I tried getting the template and have not received email. Is there another way?
Do you plan on doing another deep dive into understanding Facebook and Instagram analytics with their recent updates?
Thank you!
Amazing info! Any thoughts on doing a social media audit?
The template download doesn't work for me
I just join and register the masterclass, what should I do next step?
Template link not working for me
Template is not delievering to my mail
Hello if anyone could help by answering this question that would be great. I am having to manually calculate metric percentages (specifically LinkedIn) and am completely stuck on how to get that numerical percentage with the metrics I have in front of me. Any tips/ advice?! Thank you!
Side note: I always hated math so having to work with numbers right now is frying my brain lol
I have a basic question.. how we analyze the performance of targeted countries in social media?
You have such a beautiful voice
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Where is the template
Hello Latasha, I would like to buy your "How to Become a Social Media Manager" course. I run a mid sized company. Am I able to share the course with my employees? Will I get a direct link to the course? Thank you
Hi there! That course is more aimed towards people looking to start freelance social media management businesses. If you're looking for something for your team to run your business' social media, I'd recommend this course: offers.internationalopenacademy.com/LatashaJames/course/social-media-manager-course
There is just one seat/one login with the purchase of a course, but if they wanted to watch it together on one device they could.
I see in the template you only have one screenshot of instagram, since it only shows weekly and its a monthly report do you just show the last week or all four screenshots for each week. Make sense? haha
❤️
How do you work out engagement and growth rate?? Is there a tool to do this??? :)
I mean to work it out as a percentage! Maybe it's a blonde question but I'm not too sure
Wife
Hey hun, where u showed a screenshot of the top posts by reach and said it was an accumulative 25k or so people reached I think that's not right. You are not reaching 25k different people. All of your posts or a majority could have been seen by the same type of people
One of your thumbnails is included in one of my videos: th-cam.com/video/u80mwt8VzGo/w-d-xo.html and I'm not trying to make any enemies, so please let me know if you are offended and I will remove your photo. Your eyebrow game is strong!! Any pointers for someone with a disaster set on my face?