Real Social Media Strategy Example and Walkthrough

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  • เผยแพร่เมื่อ 20 ก.ย. 2024
  • Here's how I share a social media strategy presentation with a client! Walking you through a real social media strategy as an example. Get an editable version of this social media strategy template in The Social Media Management Toolbox: courses.latash...
    For more info on creating a social media strategy, check out:
    How to Develop a Social Media Strategy Step-by-Step
    • How to Develop a Socia...
    FREE social media manager starter kit: bit.ly/thesmms...
    The Social Media Management Toolbox is my bestselling template pack for social media management service providers! Get access to customizable onboarding documents, case study documents, portfolio decks, strategy documents, and more! courses.latash...
    The Freelance Social Media Management Roadmap is the ultimate guide to starting a freelance SMM business. In this self-paced course, you'll learn how to price your packages appropriately, how to set social media goals and measure success, how to host discovery calls that actually convert, and lots more! courses.latash...
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ความคิดเห็น • 108

  • @Lulurosyposy
    @Lulurosyposy ปีที่แล้ว +35

    I used this video to make a condensed 15-minute version of a social media strategy for a job interview and it got me the job! Thank you so much Latasha! You're awesome!

    • @MareMarMarie
      @MareMarMarie 10 หลายเดือนก่อน

      This is amazing and so encouraging! Congrats🎉🎉🎉🎉

    • @thelatashajames
      @thelatashajames  8 หลายเดือนก่อน +1

      Wooo congrats!!

    • @MahamudulHasan-ju3vr
      @MahamudulHasan-ju3vr 7 หลายเดือนก่อน

      ​@@thelatashajamestime stamp please😊

  • @HeyLauryn
    @HeyLauryn 2 ปีที่แล้ว +47

    I'm have a part-time position handling digital marketing and I'm about to dive into really creating a brand book and strategy guide now that the holidays are over so this was a perfectly timed video. Thank you!

    • @thelatashajames
      @thelatashajames  2 ปีที่แล้ว

      Hi Lauryn! So glad it was helpful 😊🙌🏽

    • @styledbystaceyjay
      @styledbystaceyjay 2 ปีที่แล้ว

      Good luck! I am as well! I also work part time in digital marketing and want to make this more full time! I’m also expanding my personal branding as an influencer so these videos are super helpful all around!

  • @SaifullahRaman
    @SaifullahRaman 2 ปีที่แล้ว +8

    I just started my Marketing Executive position and I have freelance business in Digital Marketing. You made me confident to go for what I am passionate about and watching your videos benefits me alot! Thank you so much and I will definitely keep watching your videos! Keep doing what you are doing!

  • @wrestlingwithdisney
    @wrestlingwithdisney 2 ปีที่แล้ว +5

    And I saw myself in one of the graphics and now I’m all giddy! It’ll never get old, working with you! Proud to be an alumnus 👩‍🎓

  • @paolo.baldini
    @paolo.baldini ปีที่แล้ว +14

    Stellar strategy walkthrough! This approach reminds me of some strategies boost app social suggests with its ai tools. It's super helpful for branding and finding unique engagement methods. Definitely helped me in enhancing my content game.

    • @campbell_ella
      @campbell_ella ปีที่แล้ว

      that app is truly a life saver! 💯 im using it for my tiktok too

  • @amandashumate6659
    @amandashumate6659 2 ปีที่แล้ว +15

    This was amazing and probably one of the best resources I've found as a newish (started last october) social media manager! You provided some great ideas for me and it has put me at ease for when I am doing calls or strategy meetings with my current and future customers!

  • @SryMsJackson
    @SryMsJackson 2 ปีที่แล้ว +21

    I really see you as my mentor. I have to sign up for your classes. I graduated from college in 2019 with a Professional Social Media Certificate. I studied Social Media for 2 years and in 2022 and I still don’t have a job. I’ve decided to go back to school but something is pulling me back to the social media world. I really want to do it but I can’t find a job

    • @valeriarojas146
      @valeriarojas146 2 ปีที่แล้ว +8

      You should freelance! Find local businesses in your niche and offer them social media management/ marketing
      It’s better than relying on a job and you can build your skills and experience over time

    • @thelatashajames
      @thelatashajames  2 ปีที่แล้ว +6

      Thanks for the kind words. Feel free to email us (my email is in the description) if you have any questions about whether or not our courses would be a good fit!

    • @ROSADIANA-DSB
      @ROSADIANA-DSB 2 ปีที่แล้ว +3

      Dm IG pages that look like they need help and offer your services!

    • @RuffusJY
      @RuffusJY 2 ปีที่แล้ว +9

      You dont need validation from someone else to tell you youre worthy of being in Social Media!! Do it for yourself. Walk into a business who has a horrible social media presence and tell them you can help! That's how I did it and i have 5 monthly clients I gained in 6 months of honestly just being lazy af. Now I make 4x the minimum wage in my country for just posting pictures of pizza, weddings and real estate.... Also I'm self taught from youtube like Latasha and other great accounts.

    • @SryMsJackson
      @SryMsJackson 2 ปีที่แล้ว +1

      @@RuffusJY thank you so much for the advice!!! I will definitely try that!

  • @denisefelisha
    @denisefelisha 2 ปีที่แล้ว +4

    honestly the most straightforward video I've seen about this yet! super accurate!

  • @AlanaMarie
    @AlanaMarie 2 ปีที่แล้ว +5

    this was super helpful and affirmed that I am on the right path. Going to embed in my job's social strategy

    • @thelatashajames
      @thelatashajames  2 ปีที่แล้ว

      So glad it was helpful, Alana! Thanks for watching 🙌🏽

  • @junobombuno9973
    @junobombuno9973 2 ปีที่แล้ว +5

    It's like you knew that I needed this today! Thank you!

    • @senorwashed1744
      @senorwashed1744 2 ปีที่แล้ว

      ha! Me too! I have a potential client meeting today.

    • @thelatashajames
      @thelatashajames  2 ปีที่แล้ว

      Ahh so happy to hear that, Callum!

  • @NadineVictoria
    @NadineVictoria ปีที่แล้ว +1

    As someone transitioning from being a VA to a Social Media Manager, this helps a lot! Thank you so much!

    • @enoabasiedet8686
      @enoabasiedet8686 ปีที่แล้ว

      Nadine! How's it going for you sis? I'm also transitioning as well! I have 2 social media clients and still work as a VA for one client! I really want to connect with you. Email?
      Edit: OMG had no idea you were so active on YT😳 well-done!

  • @hanzlearningsolutions
    @hanzlearningsolutions 2 ปีที่แล้ว +7

    I love the mock ups idea to show client to showcase the products and totally will use these tips ❤

    • @thelatashajames
      @thelatashajames  2 ปีที่แล้ว +1

      Thanks for watching, Hansa! Yes, mock ups definitely help paint a picture of your vision!

  • @angeladisneyamaya1762
    @angeladisneyamaya1762 ปีที่แล้ว +1

    Hi Latasha! after months of watching so much of your content and learning a ton from you, I finally went over the hump of trusting you enough to believe that your SMM Toolbox would be worth the investment, and IT IS! For sure! you have packed so much into the toolbox, I can see that you put so much work into it, plus it's so affordable. THANK YOU, so SO helpful. Thank you for all the time you put into helping us. I truly appreciate it

  • @wrestlingwithdisney
    @wrestlingwithdisney 2 ปีที่แล้ว +5

    This was fantastic, LaTasha. Even as someone who’s experienced, I felt like this put me as ease seeing I’m on the same page as you! 🤣💖

  • @emilywilliamsmountaintopma3429
    @emilywilliamsmountaintopma3429 2 ปีที่แล้ว +5

    Latasha, this is such a great resource! Love this (and basically just all of your content)!

  • @RossellaFanelli
    @RossellaFanelli ปีที่แล้ว

    You cannot understand how helpful you've been for me! THANK YOU SOOOOO MUCH!!

  • @thealperyigit
    @thealperyigit 2 ปีที่แล้ว

    I already explore your channel and I love it! I think this is sixth video I watched today. I want to watch all of contents you created. Thank you for all valuable informations about Social Media Management

  • @Tali.O
    @Tali.O 2 ปีที่แล้ว +1

    OMG I needed this today. You make it so easy to follow. Especially for someone in the Caribbean where they're not as open to these things. Thank you

  • @Altamash_SEO
    @Altamash_SEO 2 ปีที่แล้ว

    Best...🤩 I have watched hundreds of videos but couldn't found such informative information.🛩️
    Thank you 🌴

  • @Sweetlady1916
    @Sweetlady1916 ปีที่แล้ว +1

    This was excellent example and informative presentation. Thanks!😊

  • @wondercreations645
    @wondercreations645 2 ปีที่แล้ว

    You are my mentor, lots of love from Kenya. I am a full time social media manager for a non-profit organization.

  • @farahlinatracy
    @farahlinatracy ปีที่แล้ว

    One of THE MOST useful videos, thank you so much for sharing and giving out this information for free.

  • @GreenStephh
    @GreenStephh 2 ปีที่แล้ว +1

    Your content is AMAZING! please make another one of these, this is so interesting!

    • @thelatashajames
      @thelatashajames  2 ปีที่แล้ว

      Thank you, Steph! Noted! Will definitely do more 😊

  • @codishaa
    @codishaa 2 ปีที่แล้ว +1

    Been in the game for years and this is still very helpful for me. Thank you!!

  • @courtneyjohnson8365
    @courtneyjohnson8365 2 ปีที่แล้ว

    This is Great! This is Fantastic! This is Gold! This is Amazing!! You too are all of the above!! Thank you for sharing.

  • @inuyashaMTV
    @inuyashaMTV 2 ปีที่แล้ว +3

    I just started my social media for my author platform and I’m totally going to use some of these tips! Thank you Latasha 🤩

    • @thelatashajames
      @thelatashajames  2 ปีที่แล้ว +1

      So glad you enjoyed, Makayla!

    • @shardiann1860
      @shardiann1860 2 ปีที่แล้ว +1

      I just started my my Author social media as well. What genre do you write?

    • @inuyashaMTV
      @inuyashaMTV 2 ปีที่แล้ว

      @@shardiann1860 Awesome! I write YA dark fantasy. What about you?

  • @somaiyamalik262
    @somaiyamalik262 2 ปีที่แล้ว

    Thank u so much for sharing! I've been inspired by u for so long to start my social media business. Sending you a lot of love!

    • @thelatashajames
      @thelatashajames  2 ปีที่แล้ว

      Thank you so much!! Wishing you the best of luck in starting your business 😊

  • @sphaerashaney
    @sphaerashaney ปีที่แล้ว

    Great video as always! This video is perfect on its own but even better with the Toolbox! Thank yoouuuu!!! 💖

  • @martafonseca5475
    @martafonseca5475 ปีที่แล้ว

    Love the hashtag library idea, this is refreshing

  • @AngelaMariesweet_amarie_
    @AngelaMariesweet_amarie_ ปีที่แล้ว

    you're the most helpful person ! thank youuuuuuuu

  • @aishwaryatripathi9737
    @aishwaryatripathi9737 ปีที่แล้ว

    Loved how this was a walkthrough! Super helpful, thank you for sharing 🔥

  • @lindseyricketts3407
    @lindseyricketts3407 4 หลายเดือนก่อน

    This was so helpful! Thank you 🫶

  • @digigroove
    @digigroove ปีที่แล้ว

    Wow...thank you for this. This is so practical and explicit

  • @user-vw1cd7ii1r
    @user-vw1cd7ii1r 9 หลายเดือนก่อน

    This is an amazing social media strategy structure - thank you for sharing

  • @Thakasile.M
    @Thakasile.M 2 ปีที่แล้ว

    Thank you for all the information you share it is really valuable, you are truly great. I wish you all the best with your new venture.

  • @successonsocialwithbrandie
    @successonsocialwithbrandie 2 ปีที่แล้ว

    This is perfect timing for me thank you. I love your channel!! The hashtag Google sheets is great I did not think of that I have a different way of doing it but gets confusing and this is a great way to keep track. You information is awesome!!

  • @martha_okenyi
    @martha_okenyi ปีที่แล้ว

    OMG! Love this! Just what I needed today 😇

  • @stephaniejsmes8991
    @stephaniejsmes8991 2 ปีที่แล้ว +1

    Very nice presentation and I sure you are a huge help to your clients.

  • @shootingyourshot6991
    @shootingyourshot6991 2 ปีที่แล้ว

    This is exactly what I've been looking for. Thanks!

  • @MarketingHarry
    @MarketingHarry 2 ปีที่แล้ว

    You shared an interesting example of a social media strategy! Great video, Latasha. 👍

  • @LeahTackles
    @LeahTackles 2 ปีที่แล้ว

    This is so fantastic! Also, love the Launch Lab. How incredible!

  • @emilywilliams8659
    @emilywilliams8659 2 ปีที่แล้ว

    Thank you so much for sharing, this was so helpful Latasha 🙂

  • @YasmynTVx
    @YasmynTVx 8 หลายเดือนก่อน

    So helpful, thanks Latasha 😊

  • @bylorenas
    @bylorenas 2 ปีที่แล้ว

    I loved your video!! Thank you for sharing so much! ♥️

  • @RuffusJY
    @RuffusJY 2 ปีที่แล้ว

    GREAT video, wow! Thanks for this.

  • @andrespicos2782
    @andrespicos2782 9 หลายเดือนก่อน

    she always have the answers bro

  • @MariaLunaDelRey
    @MariaLunaDelRey 2 ปีที่แล้ว

    So helpful thank you Latasha!

  • @stevensvideosonyoutube
    @stevensvideosonyoutube ปีที่แล้ว

    I enjoyed listening to you.

  • @lifestylesofsaratogamedia
    @lifestylesofsaratogamedia ปีที่แล้ว +2

    Thanks for your awesome videos! I have a hashtag question. I work for three retail stores and for example, say I post about a handbag. Should I stray away from the content pillar and use handbag related hashtags along with niche? Or overall, stick to a variety of content pillars. Thank you!

  • @mikayla-noelcohen8345
    @mikayla-noelcohen8345 ปีที่แล้ว

    This was great, Thankyou!

  • @kyracl7318
    @kyracl7318 ปีที่แล้ว

    This is so so helpful thank you

  • @darakellyy
    @darakellyy ปีที่แล้ว

    So helpful! Thank you!

  • @marie-stellamakoumbou2709
    @marie-stellamakoumbou2709 2 ปีที่แล้ว

    Thank you so much for this piece of content 🙂 it’s truly a gem 💎

    • @thelatashajames
      @thelatashajames  2 ปีที่แล้ว

      So happy to hear that! Thanks for watching 😊

  • @Goalfluencer
    @Goalfluencer 2 ปีที่แล้ว

    this was a great video!!! I wasn't sure i went to look for the free template but I didn't see it being offered on the link.

    • @thelatashajames
      @thelatashajames  2 ปีที่แล้ว

      so glad it was helpful! sorry for the confusion, I don't have this as a free template, it's part of a paid course I offer

  • @MariaLopez-ef3zo
    @MariaLopez-ef3zo 2 ปีที่แล้ว

    This is amazing!! Thank you!!

  • @MillaExplores
    @MillaExplores 2 ปีที่แล้ว

    Super helpful video!! ☺

  • @beingwiththobeka
    @beingwiththobeka 2 ปีที่แล้ว

    Maybe I'm watching this video for the 6th time, helps me a lot and I,m not done. I,m still gonna watch it

  • @aisosaeholor7450
    @aisosaeholor7450 2 ปีที่แล้ว

    bless you, Latasha! x

  • @mrsmarshmallow15
    @mrsmarshmallow15 2 ปีที่แล้ว

    I extremely love your videos! You’ve helped me a lottt! I was wondering if I’m interested in being a marketing consultant.. which is the best way to start & get clients if it’s my first time? Do you recommend working on passion projects? But i think passion projects are not that great because it doesn’t really have an actual feedback from a client.. what do you think?

  • @PhilipSerinomusic
    @PhilipSerinomusic ปีที่แล้ว

    this is extremely valuable, thank you so much! I do have a question - recently landed a new client which is a sports massage agency of 3 LMTs, and I'm new to presenting a strategy, would it be best to do a strategy call for the whole team or just the lead LMT?

  • @Ovaheaa
    @Ovaheaa 2 ปีที่แล้ว

    This field sounds interesting for sure. For someone like me with no experience, how or where should I get started?

  • @amandajurgens8215
    @amandajurgens8215 2 ปีที่แล้ว

    I have a question regarding repurposing and SEO. Google marks businesses off for having what they consider "duplicates" with SEO content. Example: using Business Suite to schedule both FB & IG content, simultaneously, using the same captions. Google doesn't mark off for duplicate imagery but it does for duplicate caption. So how can we repurpose with ease, if we're duplicating? Wouldn't that be counterproductive to the SEO algorithm readout?

  • @trickdesu
    @trickdesu 2 ปีที่แล้ว

    Great stuff! To create this cool presentation did you use PowerPoint or something else?

  • @lifewithtrenel
    @lifewithtrenel 2 ปีที่แล้ว

    Can you do an example for a lifestyle blogger/content creator?

  • @-pagebooklipraly8352
    @-pagebooklipraly8352 2 หลายเดือนก่อน

    thank you

  • @capacitymedia
    @capacitymedia 2 ปีที่แล้ว

    love the content
    super smart to use yourself as an example lol

  • @mamieaviso9834
    @mamieaviso9834 2 ปีที่แล้ว

    Thank you! :)

  • @mk_vlogss
    @mk_vlogss ปีที่แล้ว

    does your mic plug into your camera?

  • @thakpadhindupgurung3407
    @thakpadhindupgurung3407 2 ปีที่แล้ว

    Hi there,
    I am really interested to know how did you made your video first recomendation after I have chosen another source for social media strategy related topic from other speaker. But I found that right after that finishes your video come right after. How did you do it???

  • @candie5150
    @candie5150 2 ปีที่แล้ว

    I like your Shure mic. Would you be willing to share what camera/mic/lighting gear used for this video?

    • @thelatashajames
      @thelatashajames  2 ปีที่แล้ว +2

      Thanks, Candie! I share pretty much everything there is to know in this video: th-cam.com/video/ut8lLHpa6Q4/w-d-xo.html
      Only thing that has changed since recording this is my mic (Shure MV7) and this video in particular was just filmed on my MacBook Pro webcam

    • @candie5150
      @candie5150 2 ปีที่แล้ว

      @@thelatashajames Wonderful, thank you 👍

  • @jessicanosike4066
    @jessicanosike4066 2 ปีที่แล้ว

    Hi, I have a question, do you have a presentation like this and a meeting each week with your clients?

  • @jesscurrie
    @jesscurrie ปีที่แล้ว

    Hey what did you create this in?

  • @suite141
    @suite141 2 ปีที่แล้ว

    good stuff

  • @SocialChamp
    @SocialChamp 9 หลายเดือนก่อน

    So what's the best scheduler 👀

    • @thelatashajames
      @thelatashajames  9 หลายเดือนก่อน

      Metricool! Using the code LATASHA will get you 30 days free to try it

  • @bethanewright
    @bethanewright 2 ปีที่แล้ว

    Hey that’s my LinkedIn comment on your feed 😂

  • @julekacouffaine5372
    @julekacouffaine5372 ปีที่แล้ว

    1:00

  • @ceyda7462
    @ceyda7462 2 ปีที่แล้ว

    That’s pretty cool! Thanks for sharing. I also suggest wask. I can publish and manage Google, Facebook, and Instagram ads from one screen. Moreover, its dashboard is totally user-friendly. So, I can track my all ads, that is a really good way to save my time.

  • @MJfan1982
    @MJfan1982 2 ปีที่แล้ว

    Hey hey, fellow (rather new) social media manager over here :) I loved this overview, thank you so much. I was wondering if you have some tips regarding finding out which social channel should be used for what type of content. Most networks don't have the most precise overview in terms audience data, so sometimes it's super hard to know what content works best on which platform - i.e. IG, Facebook, Twitter and LinkedIn. Would love your input here!

  • @senorwashed1744
    @senorwashed1744 2 ปีที่แล้ว +2

    This is DENSE, in the best possible way! Thanks for all the effort you put into this!

    • @thelatashajames
      @thelatashajames  2 ปีที่แล้ว

      Thanks for watching! So glad you enjoyed