What Does a Social Media Manager ACTUALLY Do? Social Media Management for Beginners

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  • เผยแพร่เมื่อ 19 มิ.ย. 2024
  • Wondering what a social media manager really does? If you're looking to become a social media manager, my social media management for beginners series is for you! Social Media Management Accelerator: latashajames.com/smma Become the social media manager you've always wanted to be with this interactive course.
    FREE social media strategy checklist: view.flodesk.com/pages/615213...
    HubSpot Make My Persona: hubspot.com/make-my-persona
    The Social Media Management Toolbox is my bestselling template pack for social media management service providers! Get access to customizable onboarding documents, case study documents, portfolio decks, strategy documents, and more! courses.latashajames.com/cour...
    The Freelance Social Media Management Roadmap is the ultimate guide to starting a freelance SMM business. In this self-paced course, you'll learn how to price your packages appropriately, how to set social media goals and measure success, how to host discovery calls that actually convert, and lots more! courses.latashajames.com/cour...
    find me here!
    » podcast: the freelance friday podcast
    bit.ly/freelancefridaypodcast
    » instagram: @thelatashajames
    / thelatashajames
    » twitter: @thelatashajames
    / thelatashajames
    my business email: hey@latashajames.com
    0:00 - My social media management story
    1:53 - Social media strategy
    3:32 - Content pillars
    6:05 - Platform setup and optimization
    8:18 - Publishing social content
    11:46 - Content creation and direction
    12:39 - Engagement
    15:51 - Reporting on success
    17:50 - FREE SMM Strategy checklist
    SUBSCRIBE for weekly videos on life as a social media manager, entrepreneurship tips, and online business tips: goo.gl/3Klxj9
    This video is not sponsored.
    #SocialMediaManager #Freelancer #Entrepreneur
  • แนวปฏิบัติและการใช้ชีวิต

ความคิดเห็น • 221

  • @beargroundscoffeeco
    @beargroundscoffeeco 2 ปีที่แล้ว +249

    I just wanted to come forward and say that being a social media manager is not for the weak. I'm a social media manager for five separate accounts and there is a TON of work that goes into it. It is not simply taking photos and posting them on Instagram and being done. It's a real job and it's a lot of work.

  • @sirisfieldnotes
    @sirisfieldnotes 2 ปีที่แล้ว

    Like always, I learn something or everything through your content latasha. Thank you very much for this video.

  • @ninasvetlovics7046
    @ninasvetlovics7046 ปีที่แล้ว +1

    I like that you keep on track the subject your talking about and give clear understanding to the information your sharing.

  • @mahimasharda
    @mahimasharda 2 ปีที่แล้ว

    Thank you so much for this video. This video is really helpful for the people who are starting to look into the Social Media Manager profile. I, personally liked the last line you mentioned that we are not the ones playing with Instagram or any other social media platforms.

  • @fortheloveofpeyton
    @fortheloveofpeyton 2 ปีที่แล้ว +21

    You NEVER disappoint when it comes to breaking down these topics, thank you!!!!!!

  • @allba167yt
    @allba167yt 2 ปีที่แล้ว

    I have been running around the house and squirming😁💃🏽💃🏽. I'm so happy. I'll be forever grateful for the knowledge you are willing to give us may it be through your podcast, courses.. Etc😊

  • @kawthermouaziz9412
    @kawthermouaziz9412 2 ปีที่แล้ว

    thank you so much latasha am learning more and more from you every day i just wish if i ould finish all your videos in one day

  • @blessingjerry6974
    @blessingjerry6974 2 ปีที่แล้ว +1

    thank you so much Latasha, you did an amazing job explaining this so well, and i really enjoyed it and also learnt alot from it.

  • @shaquana_
    @shaquana_ 2 ปีที่แล้ว +6

    This was value packed! Sooooo appreciated ❤️

  • @joelkehinde3535
    @joelkehinde3535 ปีที่แล้ว +11

    Wow! you have really simplified the roles of a SMM for me. Really following your training videos, so impactful

  • @ABWEST
    @ABWEST ปีที่แล้ว +1

    I know that this was uploaded a long time ago, but the information is still relevant in today's understanding of what social media managers do. Thank you :) .

  • @leemarais1786
    @leemarais1786 2 ปีที่แล้ว +1

    You are excellent at what you do! Thanx for this

  • @nimatuibrahim7478
    @nimatuibrahim7478 ปีที่แล้ว

    Thank you very much for this very comprehensive video. I am just starting out and this video has given me a lot more clarity. You just earned a subscriber😍.

  • @oliverwhatley6957
    @oliverwhatley6957 2 ปีที่แล้ว +2

    Your videos are great! Recently graduated with a communications degree and am integrating myself into social media marketing.

  • @jeansmith9841
    @jeansmith9841 4 หลายเดือนก่อน

    Great piece Latasha. I've just been made redundant and want to dig deeper into SMM to help me go it alone. Thank you.

  • @prometheus200
    @prometheus200 2 ปีที่แล้ว

    Crackingly brilliant you are lassi! Thanking you.

  • @erincrawford3129
    @erincrawford3129 2 ปีที่แล้ว +1

    Very helpful video!!! I love listening to you!

  • @MarketingHarry
    @MarketingHarry 2 ปีที่แล้ว +119

    I believe these series will be useful for so many people that want to start working as social media managers! 🙌

    • @Imf_hope
      @Imf_hope 2 ปีที่แล้ว

      th-cam.com/video/g2CoCSrfJUw/w-d-xo.html

  • @zubenubi
    @zubenubi 4 หลายเดือนก่อน

    I am really happy with this video. This is what I needed to know to understand exactly what SMMs do in their work. A friend of mine has asked me to be the SMM for his startup. I don't use SM very in-depth, so have been a bit stumped on how to go about it.
    Other videos were not getting this in depth about the duties I'd be expected to perform, and to what breadth that would entail. Very good. Thanks so much for this very useful and reassuring information!

  • @thoughfullylost6241
    @thoughfullylost6241 2 ปีที่แล้ว +1

    Very useful introduction I'm starting to learn more about this in an effort to freelance myself thank you very much

  • @nikitajain2274
    @nikitajain2274 ปีที่แล้ว

    This was so helpful latasha ♥️♥️♥️thanks a ton

  • @angelfortunee4302
    @angelfortunee4302 2 ปีที่แล้ว

    I'm looking forward to episode 2. this was really helpful

  • @SoccerSynk
    @SoccerSynk ปีที่แล้ว

    This is the most detailed and informative post on SMM I have ever come across, I'm in dire need of a prolific social media manager?

  • @sarahgilmore-thomas9614
    @sarahgilmore-thomas9614 ปีที่แล้ว +1

    This video was insightful and educational for me to understand for someone challenged with just looking into what you do and may find a better calling. I would love your advice on how to get started and good courses that would be helpful.

  • @kamalneetkalsi3019
    @kamalneetkalsi3019 ปีที่แล้ว +1

    awesome, every second was full of information

  • @PandaMode13
    @PandaMode13 2 ปีที่แล้ว +37

    Just started freelancing as an SMM and I had a feeling that there was going to be a lot researching involved regarding the product/service that the client is providing, not just making pretty posts. Thank you for clarifying this and you really provided the basics, it was so helpful!

  • @DDtwerty
    @DDtwerty 2 ปีที่แล้ว +1

    Wow! This had given me some really helpful insights ❤️🌟

  • @Ddeath.Eaterr
    @Ddeath.Eaterr 2 ปีที่แล้ว +1

    This was so helpful. Thank you so much! 🙏🏽✨

  • @user-tl4yw6yl6b
    @user-tl4yw6yl6b 5 หลายเดือนก่อน

    Maravilhosa! You're amazing! Thank you so much for sharing your knowledge with us!!!

  • @ClarinetsForever223
    @ClarinetsForever223 2 ปีที่แล้ว +1

    This was so helpful. Thank you!

  • @WTFTNT
    @WTFTNT ปีที่แล้ว

    thank you Latasha, this was very helpful:)

  • @josiahhind5681
    @josiahhind5681 ปีที่แล้ว

    I'm just starting to learn how to do Social Media Marketing and looking to start trying to do it for a few non-profits just as a side thing, Thank you for your videos

  • @eruojinkechi7160
    @eruojinkechi7160 6 หลายเดือนก่อน

    This is so informative, thank you latasha

  • @AniAvetisyan
    @AniAvetisyan ปีที่แล้ว +1

    Great way to explain what’s Social Media Management is! As a Marketing & Social Media Manager, I can tell this video is very complete!

  • @sphaerashaney
    @sphaerashaney ปีที่แล้ว

    You rock 💖 and omg the content pillar example blew my mind lol - I grew up close to Dallas and am really passionate about organic food and sustainability 😂

  • @asitaabdul4796
    @asitaabdul4796 2 ปีที่แล้ว

    Thank you so much for this valuable content!!!🥰

  • @priscillamukiibi3334
    @priscillamukiibi3334 ปีที่แล้ว

    Yay yay yay - love this video. Every business owner should watch it too

  • @gift7848
    @gift7848 ปีที่แล้ว

    Thank you so much! This was so helpful.

  • @mariyanantony6554
    @mariyanantony6554 6 หลายเดือนก่อน

    I am looking forward to seeing you with more content and data and information.

  • @T_Hallthe1st
    @T_Hallthe1st 2 ปีที่แล้ว +4

    Thanks, I've been looking for this exact video! I'm glad it came from someone I'm already listening to.

  • @Cocoadumplin
    @Cocoadumplin ปีที่แล้ว

    Extremely insightful video. Thank you!

  • @Sarah_academia
    @Sarah_academia 2 ปีที่แล้ว +61

    Someone asked me to manage and be a content creator for their Instagram because they liked my own account that much. I know nothing about being a social media manager except for what worked for me. I’m thinking I might potentially do this for a living now. So thank you so much for all of your videos, they’re being extremely valuable for me while I navigate this new adventure ❤️

    • @smokingxdreams.1045
      @smokingxdreams.1045 2 ปีที่แล้ว

      What did you use to post on your insta?

    • @mariah7773
      @mariah7773 2 ปีที่แล้ว

      Did you do it? How did it go?

    • @Sarah_academia
      @Sarah_academia 2 ปีที่แล้ว +8

      @@mariah7773 I’ve been working for this person for 7 months and she loves what I do. I haven’t reached out to new people yet, but after 7 months I’m confident and I’m actually starting to get the word out there. I didn’t want to be overwhelmed and have a lot of clients when I was still trying to learn the job myself. It’s a rewarding job and I love it. Best of luck to you!

    • @Sarah_academia
      @Sarah_academia 2 ปีที่แล้ว +3

      @@smokingxdreams.1045 for now I manually post everything since I only have one client, but I might look into automated services in the future. I believe you can autopost on IG via facebook now

    • @mariah7773
      @mariah7773 2 ปีที่แล้ว +2

      @@Sarah_academia thank you! ❤️

  • @MillaExplores
    @MillaExplores 2 ปีที่แล้ว

    This is such an insightful and informative video!

  • @MoliqueJuante
    @MoliqueJuante 2 ปีที่แล้ว +1

    This was amazing information! Thank you! On to the next video :-)

  • @chericobb_
    @chericobb_ 2 ปีที่แล้ว +18

    46 seconds in! You are such a vibe!!! I remember in your last video you said when other people pave the way that’s confirmation that it’s possible. That’s why I enjoy your content. Wishing you all the best

    • @thelatashajames
      @thelatashajames  2 ปีที่แล้ว +1

      Yessss, you inspire me, Cheri! 🙌🏽

  • @ShaneHummus
    @ShaneHummus 2 ปีที่แล้ว

    Great video! Definitely one of the best jobs that has a ton of demand.

  • @jordancooper7812
    @jordancooper7812 2 ปีที่แล้ว

    The way this has just helped me, is a huge huge blessing and a just relief 😮‍💨

  • @valeriesummernieva6696
    @valeriesummernieva6696 2 ปีที่แล้ว +2

    Thank you for sharing your knowledge! This helps a lot 💕

    • @Imf_hope
      @Imf_hope 2 ปีที่แล้ว

      th-cam.com/video/g2CoCSrfJUw/w-d-xo.html

  • @rorytambores
    @rorytambores 8 หลายเดือนก่อน

    best video i've seen so far!!!

  • @Blessed_444
    @Blessed_444 2 ปีที่แล้ว +1

    Been wanting to learn more about this. Thanks for the video.

  • @Stayhard649
    @Stayhard649 2 ปีที่แล้ว +83

    This is the most coherent piece that I have heard about this subject in the past year or so! Great job and thank you 🙏

    • @thelatashajames
      @thelatashajames  2 ปีที่แล้ว +3

      So glad it was helpful!

    • @erinshields796
      @erinshields796 2 ปีที่แล้ว +3

      I had to pause every few minutes to write all this down!! So helpful thank you :))

  • @TaraEveland
    @TaraEveland 2 ปีที่แล้ว

    This is great and spot on! thank you

  • @alaashnewer5097
    @alaashnewer5097 ปีที่แล้ว

    That was very informative, thank you

  • @lyricallounge3
    @lyricallounge3 3 หลายเดือนก่อน

    I watched this today and all i can say is, you've been so resouurceful. I'm trying to find the content strategy template here.

  • @techforest9657
    @techforest9657 2 ปีที่แล้ว

    that was very brief and educative.

  • @Trrista
    @Trrista 2 ปีที่แล้ว +17

    Wow! Thank you so much! I've been interested in doing freelance SMM for awhile now and have been trying to find a simple video going into a bit more detail on day to day tasks and this was great information!

    • @Imf_hope
      @Imf_hope 2 ปีที่แล้ว

      You can learn more on SMM th-cam.com/video/g2CoCSrfJUw/w-d-xo.html

    • @kermit8210
      @kermit8210 2 ปีที่แล้ว

      Hey! How is it going? Are you a smm?

  • @sklosterman
    @sklosterman 2 ปีที่แล้ว

    Sooo helpful thank you!!

  • @tionnecheraeslade
    @tionnecheraeslade 2 ปีที่แล้ว

    You've helped me so so much, thank you!

    • @Imf_hope
      @Imf_hope 2 ปีที่แล้ว

      th-cam.com/video/g2CoCSrfJUw/w-d-xo.html

  • @aprilsparks1111
    @aprilsparks1111 2 ปีที่แล้ว

    Gosh I’m so glad I found you. 🔥

  • @aerithcosmos
    @aerithcosmos 2 ปีที่แล้ว +15

    hello, I am aspiring for Social Media Management Career, I have attended lots of beginner classes and it's more generalizing, this content of yours is pretty much concise and will help me a lot to start on this journey. thank you so much and hoping for more content about SMM, will now subscribe for your guidance.

    • @Legend_jerry
      @Legend_jerry ปีที่แล้ว

      Haha, it also helps the other way around. I'm looking around what a SMM is doing so I can hire one as a small indie game studio.

  • @sameleyferkayz5280
    @sameleyferkayz5280 2 ปีที่แล้ว

    I loved and enjoyed this video

  • @ybtheledi4417
    @ybtheledi4417 ปีที่แล้ว

    Helpful video for sure😊

  • @manellegaddy7217
    @manellegaddy7217 2 ปีที่แล้ว

    Loved this thank you

  • @ecomamaadmin3328
    @ecomamaadmin3328 ปีที่แล้ว

    So informative. Thanks

  • @khosii.m
    @khosii.m 2 ปีที่แล้ว +2

    Love your frames 👓😊 also very insightful video thank you

  • @mhlmah
    @mhlmah ปีที่แล้ว +1

    so so so helpful omg! thank you x100

  • @lindaalbert8187
    @lindaalbert8187 2 ปีที่แล้ว

    Thank you great content x

  • @thevivsarmario9930
    @thevivsarmario9930 2 ปีที่แล้ว

    Very helpful, thank you

  • @anaoicar
    @anaoicar 2 ปีที่แล้ว

    thanks a lot for your video!

  • @alexalopezxoxo
    @alexalopezxoxo 8 วันที่ผ่านมา

    Thank you so much!!

  • @brookteleguz2462
    @brookteleguz2462 ปีที่แล้ว +6

    Thank you so much! I am starting a new position as a social media manager next week and you are helping me feel way more prepared.

    • @thelatashajames
      @thelatashajames  ปีที่แล้ว +1

      So glad my videos have been helpful! Good luck at your new job!! 🙌🏽

    • @classicofficail6213
      @classicofficail6213 ปีที่แล้ว

      @@thelatashajames do you have an IG?

  • @MSB122968
    @MSB122968 ปีที่แล้ว

    Thank you this was extremely helpful! I was stressed about getting into this field, because my knowledge on this is limited.
    By the way, I love your glasses, where did you buy them?

  • @popcornuniversity9825
    @popcornuniversity9825 8 หลายเดือนก่อน

    great job!

  • @msonyinye8774
    @msonyinye8774 2 ปีที่แล้ว

    You are good latasha❤️

  • @mpongolove15
    @mpongolove15 2 ปีที่แล้ว

    This was very insightful. Thank you

  • @dom1161
    @dom1161 2 ปีที่แล้ว +5

    This video was helpful BEYOND belief. Thank you so much Latasha!

  • @a_specofdust
    @a_specofdust ปีที่แล้ว

    You are amazing ✨

  • @aminmarkets8195
    @aminmarkets8195 2 ปีที่แล้ว

    Thank you sooooooooo much!

  • @chroniclesofthetravellingb2684
    @chroniclesofthetravellingb2684 ปีที่แล้ว

    Thank you for this video. I’m contemplating being a social media manager as a side hustle and have been looking for clear direction like this. A lot of videos I see are for companies. Could you steer me towards tips for building social media awareness for a blogger.

  • @israelporras8306
    @israelporras8306 2 ปีที่แล้ว

    Very helpfull video. Thank you!

  • @joy.mwinuka
    @joy.mwinuka 2 ปีที่แล้ว

    Great Info 👍

  • @elizabethe.9682
    @elizabethe.9682 2 ปีที่แล้ว

    I'm so glad I came across your page I've officially hit like & subscribe
    I'm starting a brand and I'm looking to hire a social media manager asap WHEN ARE YOU TAKING NEW CLIENTS!!!!

  • @laurajayne5449
    @laurajayne5449 ปีที่แล้ว

    I loveeee your glasses, I had to restart the video as I was hunting the comments to see if you linked them 😅 I couldn't find a link but would love to know where they're from if you wouldn't mind sharing that info ❤

  • @TheDesignCorner
    @TheDesignCorner 2 ปีที่แล้ว

    Helpful 🌟🙏🏻

  • @bosstalk3669
    @bosstalk3669 2 ปีที่แล้ว

    Very helpful ty you so much!

    • @thelatashajames
      @thelatashajames  2 ปีที่แล้ว

      Thank you for watching! Glad you enjoyed 😊

  • @savannahjreeves
    @savannahjreeves 2 ปีที่แล้ว

    Great video

  • @DOCTORSAMMYBAYA
    @DOCTORSAMMYBAYA 2 ปีที่แล้ว

    Highly educative

  • @claudiaphipps-ellis9549
    @claudiaphipps-ellis9549 2 ปีที่แล้ว +1

    Thank you for sharing!! I would so love to learn about how you find your freelancers to help scale your business!?

    • @thelatashajames
      @thelatashajames  2 ปีที่แล้ว +1

      Thanks for watching! Networking and Upwork!

  • @suzanezck12
    @suzanezck12 2 ปีที่แล้ว +1

    THIS IS GOLDEN!

    • @Imf_hope
      @Imf_hope 2 ปีที่แล้ว

      th-cam.com/video/g2CoCSrfJUw/w-d-xo.html

  • @gdmhsa
    @gdmhsa 3 หลายเดือนก่อน

    thank you so much

  • @PreetiKarmakar
    @PreetiKarmakar 2 ปีที่แล้ว

    please make a video on explaining Google Analytics and KPI and how to research hashtags and what is FB pixel

  • @jonesrandomknowledge
    @jonesrandomknowledge 2 ปีที่แล้ว

    saw this at the end of the previous FIRST video I seen, so I had to click on it and watch again.

  • @gayathridevilakshmanan1259
    @gayathridevilakshmanan1259 ปีที่แล้ว

    Hi! Thanks for the informative video. Can I have the strategy template?

  • @georgemartins3379
    @georgemartins3379 2 ปีที่แล้ว

    I love the glasses.

  • @ems6303
    @ems6303 2 ปีที่แล้ว

    whered you get your glasses!?!?! love them!

  • @fclay2634
    @fclay2634 2 ปีที่แล้ว

    Hi Natasha, do you do one to one training for small business for social media?

  • @Gabrielemoronismm
    @Gabrielemoronismm ปีที่แล้ว +1

    Hi collegue, greetings from Italy 😄

  • @Iamfiance56
    @Iamfiance56 2 ปีที่แล้ว

    Currently looking into copywriting 🤗

  • @Mitch-zr4wb
    @Mitch-zr4wb ปีที่แล้ว

    We're looking to hire a social media manager. We have a successful eBay business, where we sell in a very specific niche. We are in the process of expanding our business towards direct to consumer sales, which obviously involves social media.

  • @allbargainproducts
    @allbargainproducts 2 ปีที่แล้ว

    THANK YOU!

    • @Imf_hope
      @Imf_hope 2 ปีที่แล้ว

      th-cam.com/video/g2CoCSrfJUw/w-d-xo.html