Chris Walker Weekly episode 6: Understanding Revenue Operations

In this week’s event, Chris covers the intricacies of B2B marketing, focusing on critical areas such as go-to-market digital demand, revenue operations, and trends shaping the industry. In this engaging episode, Chris discusses the misunderstood realm of Revenue Operations (Rev Ops) and challenges the conventional setups that might impede marketing efficiency and overall go-to-market strategies.
The conversation explores various structures of Rev Ops within different companies, highlighting the pros and cons of centralized versus distributed functions. Chris questions mainstream methods like multi-touch attribution and encourages listeners to adopt a more holistic view-one that truly aligns with customer buying behavior and company interests.
Key themes unpacked in this episode include the necessity for foundational data standards, the distinction between multichannel signals and multitouch attribution, and the role of Rev Ops in executing strategic versus tactical initiatives.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at ⁠www.hatch.fm
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[@GrantCarlile]

Keeping it tight - love to see these and more honed content.
The regularity helps know it's coming out, love watching the exploration continue.

[@EhtizanEditor1]

Hey Chris, I just watched your video and I must say that it was really informative and well-made.
I was wondering if I could help you repurpose your long videos into highly engaging shorts? I can also make high CTR thumbnails for your channel