Unified GTM Live 18 | The Disconnect Between Revenue Leadership and Finance in B2B

In this week’s event, Chris discusses the intricate world of B2B marketing, sharing his latest insights on content creation, the contrasting objectives of revenue leadership & CFOs, and the transformative strategies for pipeline efficiency. With potent advice and real-world experiences, Chris unpicks the often-misunderstood dynamics between key business departments.
The episode begins with a stark reminder of the difference between perceived and actual content performance on social networks. Chris candidly reflects on his own experiences with posts, challenging the common equating of ‘likes’ with success, especially within B2B content strategy. The conversation then transitions to dissect the misalignment between C-suite revenue leaders and CFOs, highlighting the critical need for mutual understanding to drive business success.
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Looking for inspiration, advice, insight, and information on the state of B2B SAAS marketing today? Refine Labs CEO Chris Walker is here to share his years of experience and knowledge.
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[@JuliusPreloznik]

This was almost an hour of straight up sauce being directly injected into my veins, thanks again Chris.

[@commonsense99]

Marketing overall it's been allowed to spend money and not be accountable for an roi or even anything close to an roi.
Sales leaders have been complaining about that years.
The whole go to marketing needs to be held accountable in some way.