In this week’s event, Chris discusses the intricate world of B2B marketing, sharing his latest insights on content creation, the contrasting objectives of revenue leadership & CFOs, and the transformative strategies for pipeline efficiency. With potent advice and real-world experiences, Chris unpicks the often-misunderstood dynamics between key business departments.
The episode begins with a stark reminder of the difference between perceived and actual content performance on social networks. Chris candidly reflects on his own experiences with posts, challenging the common equating of ‘likes’ with success, especially within B2B content strategy. The conversation then transitions to dissect the misalignment between C-suite revenue leaders and CFOs, highlighting the critical need for mutual understanding to drive business success.
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Follow for a new #b2bmarketing #tip from #chriswalker every day at noon!
Looking for inspiration, advice, insight, and information on the state of B2B SAAS marketing today? Refine Labs CEO Chris Walker is here to share his years of experience and knowledge.
Join us every Tuesday live to get your B2B marketing questions answered: www.tiktok.com/@chriswalker171
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Apple: apple.co/3m3PvNh
Spotify: spoti.fi/3b8wqTP