Ford CEO Jim Farley Discusses The Company's Switch To The NACS (J3400) Connector For EV Charging
ฝัง
- เผยแพร่เมื่อ 9 ก.ค. 2024
- I get a rare opportunity to interview the CEO of Ford Motor Company, Jim Farley on the company's decision to transition to the Tesla NACS (J3400) connector.
This video is powered by Qmerit, North America's leading provider of installation services for EV charging, home energy storage, and other electrification technologies. See how Qmerit is making the energy transition easy for home and business owners: qmerit.com/ev/charge
Watch me charge my Lightning on a Tesla Supercharger: • Ford Gets Tesla Superc...
My previous interview with Farley: • Ford CEO Jim Farley On...
Chapters:
00:00 Intro
01:37 Background information on the topic
04:03 I ask Jim what led to the decision to switch to Tesla's connector
10:48 Did any other CEO call Jim to complain?
12:00 Will Ford relocate the charge port locations to accommodate Superchargers?
14:34 What will be the first Ford EV to have a native NACS inlet?
16:09 Why is Ford giving away the NACS adapter for free?
20:50 I asked Jim if he thinks the future transition to NACS is hurting EV sales today
22:50 Does Tesla get Ford customer data when they use Superchargers?
24:21 Jim's final thoughts
25:57 Summary
30:57 Outro
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This is why it’s absolutely critical that any decision maker in the EV industry needs to live with an EV
I think it is critical for everyone, especially those that believe an EV will not meet their needs (besides long range towing).
Agreed, and especially road trip with that EV. If they only drive the EV around town, that isn't valuable experience in regards to DC fast charging infrastructure ⚡️
Hats off to Farley. The dude genuinely seems to get it, and is really trying to get Ford and their customers to the right place. It’s a big ship and there’s competing interests that need to be balanced, but I think Ford will get there.
Add EVgo and Blink customer service reps, too.
@@barryw9473 can only expect so much
All Ford EV owners need to thank Farley’s kids for pointing out Tesla SC during that trip.
More than just Ford owners, this benefits the entire US EV industry.
"never be on the wrong side of a customer" and "don't be arrogant" good stuff.
Cough cough GM and CarPlay.
Yeah love Ford’s CEO. He was given a big boat to turn around but he’s got the right attitude. GM on the other hand, Mary Bara is just stuffing her pockets while she can because she knows it’s going to come crashing down.
Years ago I bought Ford Taurus Station Wagon, top model fully loaded.1st Ford and I had trust issue with quality so I bought 75 K extended warranty. Car was a lemon with multiple Transmission Replacements, Aluminum head block gasket etc always leaked heavily and many more things. Car at dealership for weeks at times. Getting near 75K original miles I wrote personal letter with all documentation to Bill Ford and got an impersonal and arrogant reply that he couldn’t do anything. Drove the car to Honda dealer while A/C failed and Engine overheated with 74,887 miles.
Never owned anything but Toyotas and Hondas since. No family member or relative have since ever owned a Ford .
Their EV rollout was a flop because of pricing and stupid lack of willingness to build out CCS Charging network. I now drive a Tesla and will get a second one soon.
Bill Farley can put lipstick on a pig, and can sound like a regular guy and a dad but he should be fired. Dealerships are full of Mach E’s and Ford F159 Lightnings and prices are just recently dropping like mad. Tesla threw him a lifeline and saved his neck.
@@Pierceb2 On my 7th F150 and the Lightning is my first EV with ~39,000 miles since 1/2023. Usually put around 200K miles on a truck before trading in. Ford has been super reliable for me, and with Lightning, no more gas. I put about 3000 miles month on it and Duke Energy charges me $19.99/month for home charging. Side note, my mom had a 20 year old corolla she just traded in for a gently used CRV. So experiences vary. Ford and Toyota have been pretty reliable from where I sit.
As a Tesla fanboy, I really like Jim Farley. A man who is not too proud to do something to give Ford and their customers the best experience and the best product they can. ... Volvo is such a company too. They're one of the first companies to announce gigacasting and structural battery pack giving credit to Tesla. And the first European based company to get a NACS agreement with Tesla. .... I believe this shift to NACS has stuck in the craw of some companies. Jim forced their hand.
A while ago, I watched an interview with Jim Farley, might have been on Autoline Afterhours, maybe Munro. I've always been a Found On Road Dead believer, but he changed my mind. And we just bought our first new car, a Ford Lightning. So maybe they'll be First On Race Day, after Tesla, that is. The lightning pairs nicely with our Bolt, lol. Just wish that the lightning had a three-seat front row!
@@evanhil02 Similar story here ... I'm a Tesla investor and fan/owner who was waiting on his Cybertruck, not really considering much else. Then two weeks ago, I watched Tom's video demo of the Tesla-Ford NACS adapter. That video opened my eyes, then I seriously started researching the Lightning. It soon became clear that a Lightning with topper would fit my needs better than the Cybertruck. A couple days later, I noticed a killer-deal on a used 2023 Lariat F150 Lightning with topper, just two miles from my house! Seemed too good to be true, but one test drive was all it took ... bought it on the spot. Only cost me $16K after trading my 2019 Silverado. I was shocked to learn this gem had been on their lot for over a month ... while they kept marking it down. Previous owners had dumped the Lightning after only five months and 10K miles, frustrated by the charging hassles when traveling. This is my first Ford but my fourth truck, and it's the best I've ever owned. I bought an adapter so I can charge it with my Tesla chargers, and I can't wait to get my free Supercharger NACS adapter from Ford ... looking forward to some road trips then. 🙂
Huge respect to Jim Farley for being so rational, so transparent, and so customer-focused - rather than the typical corporate-speak BS that you get from most OEMs. As tough a road that the legacy auto companies have going forward, Farley's integrity is going to be a HUGE advantage for Ford.
And-- soooo sloooow to see it. He was driving an EV and “we almost couldn’t make it home”. Because of LOUSY public chargers: The few, the slow, the unreliable
The mistake that Jim Farley has done is that they aren’t investing enough money into full electric vehicles such as Mustang Mach E and F-150 lighting.
@@josephdan2850 The problem is that there's still WAY too much legacy tech in these vehicles, and they're manufactured largely the same way they've been making them for decades. Tesla has shown why it's so important to make everything yourself, rather than buying separate modules from dozens of different suppliers - you can't reprogram a bunch of different modules from different suppliers running different software written in different languages, which means you still have manual, bring-it-back-to-the-dealer recalls for things that Tesla (or Rivian) can do with an over-the-air update. You can't compete with Tesla or the Chinese doing things the old way, but the old way of suppliers and unions and dealers means legacy auto is losing tens of thousands of dollars per vehicle and those vehicles will also cost more to support after the sale.
Farley understands this far better than GM or Stallantis, but that doesn't make it any easier to make changes that everyone will oppose - yet that's what MUST be done to become profitable. Ford, under Farley, has the best chance of success, but that doesn't make it a great chance. There are far too many people standing in the way of what needs to be done, including many politicians who would prefer to see Ford die rather than cut jobs or dealerships or suppliers.
It's great to hear Jim Farley freely give credit to the Tesla team when some CEOs of other OEMs struggle to even say the word Tesla.
Jim's purpose as a CEO is to direct his company to survive a changing era and thrive as best as possible, even if it means a small partnership with a rival company. Mary Barra has so much to learn if GM doesn't want to go bankrupt.
@@TheReal_JG you have no clue
@@bullshitbingo2259 Fill us in!
@@bullshitbingo2259
Enlighten us.
Your channel has been putting out quality content this year. Love the interviews and road trip.
Only a year?
@@89five3five It was referring to this year so far (2024), not only a year prior. To my knowledge, Tom hasn't done as many interviews and as many EV road trip videos in years prior.
Thank you 😊
That was so nice of Jim to have a fairly open conversation with you about how this happened and his feelings.
Thank you to both of you for sharing this with the world.
Happy charging!
Man, I love Jim Farley. My family has never owned a Ford before but my next vehicle has got to be a Ford, and I'm looking at the Ford stock now too.
What an amazing interview. I love my Mach-e I purchased last year. This is great news and great collaboration between car companies. I love CEO’s who are just like the rest of us. He actually listens and test stuff out himself.
Just bought my 2nd Mach-E tonight. After my ‘22 was totalled, I looked around at all the competitors and there just wasn’t anything else that ticked as many boxes for me as the Mach-E.
So refreshing to hear directly from Jim, cut's through all the corporate red tape.
I’m not a Ford man, but I have respect for him after that interview.
It’s so refreshing to hear a CEO talking like a real person, talking candidly without the ‘politician’ fluff.
This is why Ford will win over GM
Agreed
this is why i've been a loyal Ford customer for so many years. they're not perfect but i can tell they try to do the right thing.
I just wish that “doing the right thing” trickled down to the dealerships and the service departments.
Outstanding interview! I was chuckling to myself as Jim was laughing out loud when you asked him the question about how the decision was made regarding the free NACS adapter. Feels like I am talking to a buddy at the street corner sharing a gaffe. Keep it real and I absolutely love y’all’s content.
Jim is absolutely on the mark with the "Loyalty investment." The decision to go for android auto and apple carplay vs Android Automotive, and to offer me the adapter for free has 100% kept me loyal even if we did have hard times in early days of 2021 Mach-E.
Agreed, and in the same boat (July 2021 Mach E). But I still don’t have my Bluecruise 1.2, and OTA updates are hit or miss - latest one has failed to install at least 6 times so far… Jim said OTAs were a measuring stick, that still needs improvement.
Wow Tom, amazing interview! Hugh respect for Jim Farley. He’s just an amazing leader.
Tom, you are the Man! This is one of the best EV channels on YT.
Thanks for doing this Jim. Rooting for Ford in their EV transition.
Thanks Tom great interview. I have a 2022 Tesla model Y that I have put 50,000 miles on in two years. My main reason for buying it was reliability of the charging network. You are correct Jim Farley is a man’s man and I plan on purchasing a 2025 Ford lightning when they come out with the new body style and the Tesla plug.
The more I hear I hear Farley speak, the more I like him. Dude is very smart. Very.
Great that Ford did this. All props to him.
And, 2 years ago he did not “realize” that public chargers were too few, too slow, too unreliable. How could he not know!!!!
Imagine what else he did not know? The only person who could answer him was the 1 higher ranking employee from Tesla.
NO ONE ELSE KNEW?
Tom - you're a hero in the EV world and this was the best interview I've seen from you to date. Didn't hurt that Jim was so open and down to earth. Great to see that he also recognizes the leadership role you fill in the EV knowledge universe. THANKS!
I appreciate Ford much more after this conversation. Refreshing to stand by products and innovation regardless of who it comes from. Tesla, Rivian owner here, will now consider Ford in future..
Class act. Customer focused. Long term vision.
Thanks to Tesla & Ford (And Aptera :-) for greatly helping get the ball rolling!!
Aptera? Geez. Why not throw in Bollinger while you’re at it.
@@anthonyc8499 Aptera was first to adopt the NACS. Bollinger is not comparable. Learn your facts. LOL
@@tjcdesign8377 nobody cares about Aptera’s motorcycles that are as real as Bollinger’s trucks. Neither one’s discussions surrounding Tesla’s plug had anything to do with the entire auto industry switching to NACS. Those are the facts. Sorry if that hurts your feelings.
Eeehhhhh… I'm an Aptera shareholder and reservation-holder. I love the vehicle concept, and of course hope they succeed.
But they played no part in Ford/GM/Rivian/etc switching to NACS. They were just loud.
@@anthonyc8499you are totally wrong that nobody cares about Aptera! They have a vehicle that nobody can match today and Sandy Munro will back up that statement! From the solar charging, efficiency, six pieces make up the vehicle, carbon fiber body, right to repair, and two ceos unlike any other!
I really enjoyed this video. Sometimes the boss needs to experience the pain before they understand the need for change. Kudos to Jim Farley for doing this!
Fantastic interview.
Jim is my kind of CEO.
He,with Tesla,is changing the world.
Here in Canada our EV charging is worst than the USA other than Tesla, I am sure that many Ford owners are jumping for joy that these adaptors are now available, thanks Jim!
I find it varies from province to province. Quebec has a great network. Ontario’s isn’t terrible. NB is okay. NS is a total wasteland….It’s been a while since I drove in AB, but even Tesla SC sites were few and far between in Oct ‘22.
I love Jim! The best CEO EVER! He is so pro active. I want a Switchgear! 😎
Jim Farley deserves a HUGE thank you for doing this!
Amazing job, Tom. Thank you Mr. Farley. I am a perfect example of Ford building customer loyalty with a customer who never bought a Ford. As a Lightning owner I am standing by waiting to see T3 before buying my next EV.
We love you, Jim. You changed the world for all non-Tesla EVs in America. You paved the way that my next vehicle can be a Cadillac EV again, or maybe a Lincoln EV for the first time . Al Mullaly and his team saved me in 2009. You are paving the way for GM and Ford EVs in the future.
I am glad Jim is the CEO of Ford. I know what they need to do will not be easy. But I am rooting for them. And definitely will consider Ford. Mustang GT was the first car I actually bought. Great interview.
He cracked me up saying he is capable of telling you what model gets NACS first. His voice sounds just like his brother, I’m picturing Tommy Boy on the other end of the phone. This guy is awesome.
Great interview, Tom! This transition is what the EV market really needs in North America and the sooner the better for the rest of the manufacturers to gain access. It should be a requirement that those in charge in each brand be required to make a cross country road trip in one of their EV's to gain practical experience.
This CEO has his feet on the ground, and comes across as your friend next door. Great interview. Good Stuff!!
Excellent content, as always. Great interview, Tom. Not fluff, but real questions that people want to ask. And credit to Tom for real answers.
I am one of those people who got rid of a new EV because I couldn't road trip in it at all. I ended up getting a Mach-E instead. I appreciate that Jim Farley seems to actually care about the customer experience and how drivers use their cars.
What brand was it? I guarantee it wasn't a Tesla.
@@MikesTropicalTechI used to be a loyal Toyota customer... Not anymore.
@@thekat-ue1wr Did you have a BZ4X? It's definitely not possible to road trip in that.
@@ShadowRaptor8 yes, and we found out the hard way how badly it road trips, about 15 months ago, before any TH-cam videos demonstrated the charging cap. Toyota responded to our concerns by essentially saying I was driving it wrong, and EVs can't road trip in the US yet. Traded it in last July, when it was not yet clear how badly the cars would depreciate, so while I lost money ditching it, it wasn't as bad as it is now.
@@thekat-ue1wr Genuinely asking, can I ask why you purchased a BZ4X over the several other BEVs on sale? The BZ4X and its twin ( Subaru Solterra ) have always had lackluster reviews. I've never seen a Solterra on the road though so I'm guessing folks buy the BZ4X because of the Toyota badge (I say this growing up in a 3-toyota household)
A great leader should have the balls to make big decisions. Jim Farley showed that he’s got them. Now he has to get rid of the dealers…
Having owned a Lightning almost 2 yrs and 46,000 miles, I am genuinely impressed with the effort Ford made from the start on their EVs.
The quality is really EV industry leading. If you drive a Mach-E back to back with a Tesla Model Y, you'll notice the difference in build quality pretty quick.
I'm a Tesla fan but companies like Ford, Hyundai, etc. have been building vehicles for years and it shows.
The best comparison to the Mach-e with it's somewhat compact cabin space and not huge luggage capacity is the new Model 3. It's a lot smaller than a Model Y, closer to a Model 3. And if you compare those two, for things like ride quality, interior sound levels, handling, safety, durability, range, etc., well, the Mach-e just feels like a poor man's Model 3. But the Model 3 costs far less.
I'd say that's flawed argument as the Mach-E is almost exactly the same size and close in weight to a Y. I have access to a 3 (my sons), we own an Ioniq 5 and I've driven a Mach-E and Y several times.
The Mach-E is probably closest to an Ioniq 5 in feel (although the Mach-E can be a little bouncy vs the very controlled ride of the I5).
I don't think it shows in testing but both a Mach-E and Ioniq 5 are quieter than a Y or 3 also.
@@klossfam My comparison was not based on the weight of the vehicles (the Mach-e is grossly overweight for its size), I was comparing useable interior volume (roominess for people and cargo). The Mach-e is more similar in useable space to the most recent version of the Model 3, the Model Y is in another league, size wise.
And, no, the Mach-e is not quieter than the updated Model 3 Highland!
@@ZipZoomZip No it isn't. Model Y and Mach E have the same interior passenger volume, they have the exact same cargo volume behind the second row seats. The only thing the Tesla has is a bit more with the seats folded down. They are the exact same height with the Tesla being 1.5 inches wider and longer. That's it.
@@Jtaugner We need to send @ZipZoomZip a tape measure 😊
22 Mach E owner. I’m super happy about the adapters and access. I drive SF to LA and back at least once a month. This is a game changer!
Love this video and it’s great to see excellent support for EVs from a CEO!!
Outstanding Tom! Jim is in touch, grateful, thankful and knows as a CEO that you need to surrounded yourself with more knowledge than you have while working as a team.
As a Ford Lightning owner, this move and interview definitely sits well with me and would help Increase the odds of me buying Ford again in the future, if only we could restructure the dealership model to be more like tesla as well.
True, but I'm not sure how you could accomplish making the dealership model more like Tesla. I mean, dealers are naturally greedy (for the most part) while my experience at Tesla service centers has been they don't try to extract money from your wallet unless your car really needs to be worked on. And then the charges are very reasonable and not inflated. I don't know how you get an independent, for-profit, private dealership to behave that way.
5K Miles from Texas to Wisconsin and back in a Tesla. Was super easy and reliable super charging.
Now that's a leader. I might consider a lighting now
Worked for Jim when he was running marketing at Ford, he really considered the customer’s needs before profit.
This interview makes me consider Ford for my next EV. Keep it up Jim!
Oh yes! You knocked it out of the park! Thanks for this great and honest conversation with Jim, you and us.
Tom, you are on a roll. You're nailing it. BTW, I saw your comment on BI that your charger reviews take a lot of work and receive relatively few views, and it got me thinking. First, your charger reviews are invaluable to all of us looking to put in a level 2 charger. That's a big deal as, as you point out, there are some less than trustworthy vendors in this space and these things carry a lot of juice. But 2nd, you're in a bit of a Catch 22. Once we, based on your advice, choose and install a charger, well, interest wanes. No one who has installed one ever thinks "gee, I wonder if Chargepoint has updated their cable recently?" So don't stop. Like I said, your reviews at invaluable(you're the only person, literally, doing what you do.) Keep on keeping on. And, oh yeah, next time burn off the crud from your last pizza before you make the next one in your Lighting. Be well.
What a fantastic interview. My hat's off to Mr Farley and Mr Musk for opening up charging and ensuring we have the best charging standard port in North America. We are so lucky they are both visionaries that care about their customers. I am a Tesla customer and quite frankly concerned about non-Tesla vehicles charging at SuperChargers, especially vehicles like Fords that currently consume TWO charging spots due to the location of the charging port. Even so, I welcome opening the SuperCharger network because my main motivation is to get us off fossil fuels as quickly as possible. Thank you again for posting this super interesting interview.
Once the Tesla supercharger get congested with non-Tesla EV, Tesla will notice it and just build even more supercharger everywhere in more location. It will become a win-win situation for everyone. Tesla driver won't lose anything at the end.
Great interview Tom, thanks for the information wish Jim would have slipped and told you Fords first NACS vehicle. Im a General Contractor and my ER Lightning works great, saves me so much time always having a full tank every morning and not having to stop at gas stations not to mention the frunk/tool box just so much utility. So much misinformation has hurt Fords sales of the Lightning because of the short range with towing but for my business the longest tow I do is 50 miles with my 6x10 dump trailer so its a non issue, it truly is a great vehicle.
Yeah, most people who tow work trailers don't tow long distances. It's mainly the RV crowd that tows hundreds or thousands of miles. This whole "towing range of EVs sucks" is amplified to slow down the transition. Most people who buy trucks don't tow long distances. The data is clear. Sure, if you are an RV'er who tows through multiple states on a regular basis, buy a heavy-duty gas or diesel truck. Most truck owners don't need that capability and are more interested in eliminating their weekly gas bill.
@@ZipZoomZip 100% agree
Great interview. If I was bet on which vehicle comes first with NACS connector , would be the Marc-E.
Fantastic interview..! The fact that Farley spent time to get Interviewed by you is a testament to the reputation of your channel.. I was hoping if u were going to ask whether 2022,23,24 f150 lightning vehicles will have a retrofit kit to true up to 2025 std. Or whether N extension cable was in the works... thanks again.. I love my f150 lightning lariat!
There won't be a retrofit - np company would invest in that, IMO. It's just not worth the expense
As a new F150 Lightning owner, the ability to just have the Tesla SC network as a “safety net” option is a game changer. And J Farley hit it out the park with the insight to give adapter away. We may not ever use SC but having the option is awesome on roadtrips. Thank you and you have a new loyal customer!
Wawww 😀Jim Farley is amazing 😊😊😊😊😊😊😊
Congrats on landing the interview!
Fascinating story! Based on the timeline of farleys road trip, it seems the NACS tradition was announced soon after Teslas approval. Really cool that everything moved so quick, I assumed the announcement was many months in the making after many meetings- quite the opposite!
I have always appreciated Jim Farley's straightforwardly leadership style. This interview and the details of how he was so personally involved in the decision and transition process completely reinforces how brilliant he is.
You have to eat your own dog food. Kudos to Jim for doing it on the trip with his kids.
Thank you for doing this interview Tom! I believe your channel will be growing exponentially this year. Please keep up this other content that's different from your usual charging station reviews. I especially like all the interviews you do and also I really loved that EV road trip race with Kyle Connor in the F-150 Lightning ⚡️⚡️⚡️
Like you said, Jim single-handedly changed history and helped EV adoption in all of North America by switching to J3400/NACS. It was never good to have charging networks siloed by either Tesla or non-Tesla. Having everyone move over to one plug standard and having the Tesla Supercharger network open to all is a real game-changer in terms of EV adoption. Gas pumps don't have multiple nozzle sizes and shapes by brand, so why should electric vehicles be any different in terms of electrical plugs. Overall, it's short-term pain transitioning plug standards for long-term gain.
Jim is really great. Tom thanks for the interview.
I’ve never been a ford guy, but this gesture of providing the charger may have just turned me into a loyal customer
Well done Tom! What an awesome interview. This is a new high for your channel!
Jim’s a class act. Love my Lightning enough that I’ve stood down on my Cybertruck and Rivian R1S reservations and I’m a shareholder and fan of all three.
Tom all your work is wonderful, but some of these new videos really raise the bar. Thank you for your hard work.
Incredible get and interview, congratulations and thanks Tom!
I agree with Farley it was “imperative” they offer the adapters for free. It’s important to keep in mind that early Ford EV customers put a huge leap of faith into a brand new product. Being loyal to these, more than likely long term, customers during R&D and development stages means a lot. Ford is carrying them in this trip until standardization fully sets in. This will keep Ford customers thankful and loyal.
The true cost of that loyalty is being born by Tesla in diverted resources.
@@psdaengr911 Short term only in the big picture. This is best for all in the long run, hands down.
Jim Farley is one of a kind. Ford is lucky to have him
As a Tesla owner for over 5 years I applause Jim's decision to join the Supercharger network it will go a long way to accelerate the adoption of EV cars. When I purchased my first Tesla 5 years ago, there were only two Superchargers in the Twin Cities area, today there are over a dozen in the Twin Cities area and over twenty in MInnesota as a whole. Five years ago, I could go days without seeing another Tesla, Now a days, I can't go 10 miles without seeing at least one Tesla. I took a road trip from Minnesota to Texas and it was as easy as speaking to the car "Navigate to Texas" and the car plotted the trip to include which Superchargers I needed to stop at and for how long at each station. Although I am certain they exist from time to time, personally I have never ran into a broken Supercharger.
I welcome all the other manufactures that will be joining us Tesla owners on the Supercharger Network. You will soon be traveling as easily and carefree as us Tesla owners do. Thanks Jim and Welcome Ford Owners!
Nice work on the interview, great to hear it all directly from the decision makers! I hope you can get some other top level auto execs (corporate officers) on for similar interviews. This is great stuff and really interesting!
Loved Jim's answer to which vehicle will come with j3400 on it first, that he is physically able to say it. I laughed hard!
Kudos to Ford and Jim Farley for getting out of the office and into the real world. More CEOs should follow his lead.
Very enlightening, thanks Tom and Jim.
Slowly, all automakers are adopting the ways of Tesla. Jim Farley took the first step with many more to follow.
Another great interview, Tom! You’re the adult in the room when it comes to EV matters 👍
I’ve known Tom for a decade. His leadership on EVs is a national asset.
Amazing interview, thanks for asking good questions. Lots of interviews are too softball. Your questions were legitimate but polite. Jim also happened to be a great interviewee but I loved this conversation. 😊
This video makes me really like Jim Farley
I love taking my truck and camper from Tahoe down to 395 highway. Mammoth Lakes and Lone Pine were the hard to camp spots, no where to charge, unless you went about 40 miles in either direction. Thanks for Farley and Elon that’s been solved.
Great Job, Tom! I really want a Ford Lighting but just need the price point to come down.
I watched your videos when I got my first MME in 2021 to learn about home charging. Always great content!
Jim is right, this move does build some loyalty from me when I decide my next EV purchase.
Thanx for sharing. In my opinion the adoption of NACS by Ford is not eating humble pie but a straight forward strategic move. Give customers a wider option even if they do not want to use it for whatever reason. Tesla themselves saw that if they wanted to sell EVs they must provide a dependable charging infrastructure and so should all the OEMs out there. Thank you again for this informative video.
SO much respect for Jim after this interview
Refreshing down to earth future thinking CTO. More of this in the industry, please
What a stand up guy and straight shooter-both Tom and Jim. CEO Jim deserves all the credit and all the Kudos!!
Great interview and chat, ford is doing great things, love my f150 ten times over , can’t wait to get my adapter
As a Tesla owner, I must say Jim seems like a very genuine guy. Love to meet him.
"The next Gen ford will floor you". That is what alerted me.
A very productive interview. Nice video Tom.
very good interview. I greatly appreciate you giving Jim most of the speaker time. Terrific insight into the thinking at Ford's executive suite. And Jim- THANK YOU!! As a "conquest" customer of a Ford Lightning, coming from lifetime of BMW's & Volvos, I LOVE the way you are thinking about building relationship with folks like me. We all want a sense of community! As to next generation T3: love that you are going there, but at the same time, don't forget what an amazing platform you have in the F150. All the other trucks with their specialized platforms are god awful when it comes to repairs and accessories. I checked with my insurance provider: the Cybertruck is $50/month more expensive to insure, the rivian $15! And I totally concur with you Tom, there is no better trip vehicle than the Lightning! Thanks again!
Absolutely terrific interview and very insightful from an EV revolution but also industry perspective. Im not even impacted by this because im in the EU but you got to give credit where credit is due to make the EV adoption even more tangible. The move by Ford was crucial in that sense. Thanks Tom for putting this interview out for everyone to listen.
I would buy a Ford just because I like Jim. 👍
The attorneys hammered out a contract in 2 weeks?! That is world record for a deal of this size! Great interview.
Great questions and great answers. Thank you!!
One charging standard in North America is the way and the light. And the fact that it is a better standard is a bonus. If these NACS ports start popping up, I might replace the port in my 2018 Model 3 so I can use them. Mine does not support CCS communcations. Also, if all goes to plan, Ford's next gen EVs should be more compelling than their first gen, so getting the charging right before they ramp even higher is better for everybody.
Great information and interview.
Looking forward to the upcoming Chevy adapter.
Mary is going to charge 500 bucks for it. She is a grifter.
Great interview. Jim handled you well! Lol
Great interview Tom! As current Tesla model 3 owner I cant wait to see what Ford has to offer in the 3rd row electric category. Hopefully something more in line with the ' affordable ' category.