How Delta Became The Most Profitable Airline In The World

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  • เผยแพร่เมื่อ 16 พ.ย. 2024
  • In 2019, Delta made $4.7 billion in profits. How did they become the world's most profitable airline?
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ความคิดเห็น • 788

  • @gerardmoran9560
    @gerardmoran9560 3 ปีที่แล้ว +197

    Retired Delta Captain here. It's a great place to work. The smart minds that solved all of the detailed challenges you outline are smart enough to know if you keep the employees happy they'll keep the customers happy. The effect of the bonuses is real. You get what you pay for.

    • @larrymccaslin9827
      @larrymccaslin9827 3 ปีที่แล้ว +9

      Agree 100%. Spending time on the campus in ATL you can see the employee satisfaction. It makes a world of difference.

    • @llluminati0
      @llluminati0 3 ปีที่แล้ว

      how are you gerard

    • @gerardmoran9560
      @gerardmoran9560 3 ปีที่แล้ว +1

      @@llluminati0 Fine, thanks. I do miss flying.

    • @samanthamartin292
      @samanthamartin292 2 ปีที่แล้ว +1

      @@gerardmoran9560 me too

    • @samanthamartin292
      @samanthamartin292 2 ปีที่แล้ว +1

      Gerard Moran my mom used to work at frontier as a gate agent and now she’s retired

  • @scpatl4now
    @scpatl4now 4 ปีที่แล้ว +281

    Two things that were really important that you missed about Delta
    1. Delta is the only legacy carrier that is (other than pilots) completely non-union. Delta has better compensation in spite of that...but there are some protections that unions provide that Delta employees don't receive.
    2. Whether you attribute it to skill or luck, Delta avoided purchasing the 737 MAX and the 787. Both of those aircraft have had problems as well as groundings (the MAX is still not certified to fly yet). United and American are heavily invested in both. You can call it lucky, but I think there are some sharp people at Delta that saw something wasn't quite right there.

    • @geraldevans2535
      @geraldevans2535 4 ปีที่แล้ว +16

      Delta is mostly non union, but not completely non union. Pilots are definitely union.

    • @nntflow7058
      @nntflow7058 3 ปีที่แล้ว +34

      Who would have thought that paying non-slave salaries would prevented workers from creating a union? This is revolutionary!

    • @nicolestacey4480
      @nicolestacey4480 3 ปีที่แล้ว

      @@geraldevans2535 p

    • @cabbage-soup
      @cabbage-soup 3 ปีที่แล้ว +8

      @@nntflow7058 they should still join a union tho xD

    • @me-it9jn
      @me-it9jn 3 ปีที่แล้ว +4

      @@nntflow7058 all big 3 airlines are very very far from slave wages and pay is about the same between them

  • @hewhohasnoidentity4377
    @hewhohasnoidentity4377 4 ปีที่แล้ว +75

    You missed a very key factor in their success. The way they treat their employees. Delta has managed to completely their mergers in the most fair ways possible. They put a ton of work into trying to keep everyone within a couple percentage points of where they were in seniority. They have a very generous profit sharing plan. Their safety culture is fantastic. It is generally a well run business.
    One of the former American Airlines CEOs used to say that it wasn't a good idea to invest your money in an airline at any time. Delta doesn't treat their operation like an airline. They treat it like a business.

    • @thecaynuck4694
      @thecaynuck4694 4 ปีที่แล้ว +1

      And Delta's CEO Ed Bastian is one of the best CEOs I've seen in recent history.

  • @DiasBenes
    @DiasBenes 4 ปีที่แล้ว +37

    Delta also owns an Oil Refinery as well. It provides about 75% of their fuel needs. It does suffer from the up and downs of the Oil business since it needs to purchase oil to refine so it can be profitable or lose money for Delta. But it does help Delta manage its fuel costs.

  • @grahamrothphotography
    @grahamrothphotography 4 ปีที่แล้ว +103

    The CEO actually cares, and they run a mostly Airbus fleet for new planes! I flew on a delta 332 to Hong Kong from Seattle, great legroom in economy, menus for food, free alcohol, great entertainment. Was a great 14 hours.

    • @genesiswan4018
      @genesiswan4018 4 ปีที่แล้ว +3

      @Jake Howie i took united and delta before. Delta felt like economy class while united feels like sardine. Even though the only Delta i took was the older 767, it feels way comfy than United 777 and 737.

    • @samanthamartin292
      @samanthamartin292 2 ปีที่แล้ว

      Graham Roth what food did they serve on your flight?

    • @samanthamartin292
      @samanthamartin292 2 ปีที่แล้ว

      @@genesiswan4018 I’ve never flown on United before so I don’t know what the service is like

    • @grahamrothphotography
      @grahamrothphotography 2 ปีที่แล้ว +1

      @@samanthamartin292 hey, late reply sorry, gave us a menu with 2 choices per meal, so a main meal a 3rd of the way in, an ice-cream treat half way though, and another main meal 2/3s of the way in, Asian inspired dish or an American inspired dish for both meals. (I sat economy) I just don't remember the exact food.

  • @aviationlba747
    @aviationlba747 4 ปีที่แล้ว +457

    Delta are many leagues ahead of United and American in my opinion, they just seem to offer a more welcoming experience.

    • @NicksDynasty
      @NicksDynasty 4 ปีที่แล้ว +30

      Delta is my favorite

    • @WCmexico98
      @WCmexico98 4 ปีที่แล้ว +14

      Agree! Outside of JetBlue and Southwest, Delta is my favorite US airline

    • @Juandinggong
      @Juandinggong 4 ปีที่แล้ว +2

      I agree.

    • @stevemc01
      @stevemc01 4 ปีที่แล้ว +40

      Delta: "Welcome to Delta Airlines, where we feel you deserve the best of the experience. Ticket has an issue? Hang on a second. We'll try to sort it out..."
      American: "Your ticket has an issue, we'll layover you in the next airport." *THREE YEARS LATER*
      United: *wordlessly drags the passenger off the plane*

    • @largol33t1
      @largol33t1 3 ปีที่แล้ว

      Their routes at certain times of the year make no damn sense. I couldn't find a good price flight from DFW to MCO. Both American and Jetblue undercut Delta on fares to Orlando every single time I checked. I wound up having to book through American because of their ticket prices. When you have little money, pricing always wins.

  • @BobTheBuilderr
    @BobTheBuilderr 4 ปีที่แล้ว +217

    Just celebrated my 10th anniversary at Delta in June. I've loved my job every single day since I started. Great video Dan. 👍😎✈️

    • @NicksDynasty
      @NicksDynasty 4 ปีที่แล้ว +9

      Delta Proud

    • @massimechoub3343
      @massimechoub3343 4 ปีที่แล้ว

      I thought you were 10 yo
      No gonna lie you got me on the first part

    • @CaptainWhimsiio
      @CaptainWhimsiio 4 ปีที่แล้ว

      @@massimechoub3343 ...

    • @Cinnamun52
      @Cinnamun52 4 ปีที่แล้ว +2

      @Michael E. Campbell United has a terrible attitude toward customer service. They had the second to last customer service rating on JD Powers. I work for a United regional and the attitude trickles down.

    • @videosfromelsewhere926
      @videosfromelsewhere926 4 ปีที่แล้ว +1

      Keep Climbing!

  • @seraiahdaniella3755
    @seraiahdaniella3755 ปีที่แล้ว +7

    I flew Delta domestically out of LGA and was highly impressed. The terminal is brand new and absolutely gorgeous. My interaction with all the employees from check-in, security and flight attendants was overall a great experience. 100000% better than my experience with American Airlines, which lost my itinerary and the customer service agent AND manager on my return flight were unwilling to help. Delta is officially my new favorite airline.

  • @robmcdougalltravels5916
    @robmcdougalltravels5916 4 ปีที่แล้ว +31

    Coming from a person who works for Delta as a Ramp Manager, I love this Video and Delta, honestly couldn’t work for a better airline. I consider myself lucky every day I walk into work!

    • @rebeccaadams419
      @rebeccaadams419 3 ปีที่แล้ว +2

      Me too ! Team dtw:)

    • @johnwellington5754
      @johnwellington5754 3 ปีที่แล้ว

      Work at DWHQ in ATL, to the worlds best employees THANK YOU!

  • @jameslangford4198
    @jameslangford4198 4 ปีที่แล้ว +146

    Dot for DTW is in the wrong state

    • @ericwright77
      @ericwright77 4 ปีที่แล้ว +7

      I thought I was the only one I noticed that.

    • @realShadowKat
      @realShadowKat 4 ปีที่แล้ว +2

      The dot for DTW would be centered on Detroit where Detroit-Wayne county is, just the size of it makes it overlap into Ontario, Ohio and Indiana.

    • @295g295
      @295g295 4 ปีที่แล้ว +9

      3:33 This DOT is close to Pittsburgh.

    • @realShadowKat
      @realShadowKat 4 ปีที่แล้ว +3

      @@295g295 oh heck yea; that one is a couple hundred miles off.

    • @seanpeters3690
      @seanpeters3690 4 ปีที่แล้ว +4

      @@295g295 this is kind of random, but I actually flew on a Delta flight from Pittsburgh to Detroit last Tuesday. :)

  • @johnwilliamson467
    @johnwilliamson467 4 ปีที่แล้ว +5

    @4:18 that is me on the ramp tug . Spent 25+ years with the Big D. 1/2 at CVG and last and best 1/2 at ATL . Very Fine leadership .

  • @glamslamcam
    @glamslamcam 3 ปีที่แล้ว +10

    A couple of weeks ago, I flew on my first flight since the end of 2019 on Delta and i had such a wonderful experience. The staff was so friendly & professional & we arrived early. I’ve flown on a lot of airlines but Delta is the cream of the crop and my last trip reminded me of that. I can’t wait to fly on them again!

  • @papoosa
    @papoosa 4 ปีที่แล้ว +267

    I suppose there’s also a bit of luck too. For example, Delta is relatively unscathed by the 737 MAX program since they operate none of those and were the only one of the big 3 to neither operate nor order the type. That simple decision saved them a HELL of a lot of money (also applies to the 787).
    Plus, as you mentioned, they’ve always been on the forefront of innovation. They’re the only US carrier to operate the A220, and the A330neo. They’re also the first American A350 operator as well. I suppose that has more to do with Airbus, but it’s cool to see them go for planes that the other carriers haven’t considered.
    Although, I think the biggest advantage is their lack of bad press. United has been frequently slaughtered by the media from their infamous on board incidents, and American has, as you mentioned, become infamous for the way it’s pushed the limits of economy.
    Too bad it isn’t in Star Alliance though, cause their asian network would’ve blended well with the top players in the region like ANA and Singapore Airlines, which outclass their non-Star Alliance counterparts (except maybe Korean and JAL). Another cool documentary Dan!

    • @cockyrooster361
      @cockyrooster361 4 ปีที่แล้ว +12

      You forgot to mention they buy a lot of used aircraft. When they buy new, they buy smart, like the 220 and 330 neo. why the neo? cuz just in case the new hardware ends up having strange problems, like they almost always do. Plus, their salaries are some of the lowest, compared to the other big boyz.....

    • @kylecampbell1444
      @kylecampbell1444 4 ปีที่แล้ว +3

      @@cockyrooster361 also have to add that some of the new aircraft they bought were unwanted. A321CEO, 737-900er both due to end of production.

    • @cockyrooster361
      @cockyrooster361 4 ปีที่แล้ว +12

      @@kylecampbell1444 right; cuz they were able to squeeze out great discounts from them. I read somewhere that they got those 220s for pennies since they were a launch customer and nobody else was really buying them.

    • @cockyrooster361
      @cockyrooster361 4 ปีที่แล้ว +4

      @@dom1333 Ya, thats basically what I said, re-read my post, they got the 220 for real cheap, it was LESS than half price.

    • @nloughner2015
      @nloughner2015 4 ปีที่แล้ว +9

      I will say I don't think the 737 max had much to do with luck, delta knows a lot about the interworkings of the airline manufacturers and delta has been very unhappy with the culture at Boeing in recent years. There were words of and an understanding of the issues with the 737 max and the 787 coming from delta staff long before the issues were public.

  • @evilhag666
    @evilhag666 3 ปีที่แล้ว +7

    Had my first flying alone experience with Delta, I was 16. The genuine care they had for me was remarkable. They’ve delivered time and time again, and it really is the best out of the three. I literally trusted them with my life at sixteen, they didn’t let me down.

  • @Blank00
    @Blank00 4 ปีที่แล้ว +53

    You should do an episode on what happened during Continental Airlines's final years that transitioned Continental from America's favorite legacy carrier to the infamous airline we know as United.

    • @Erik_The_Viking
      @Erik_The_Viking 4 ปีที่แล้ว +7

      I miss Continental. Excellent airline.

    • @senabecool7232
      @senabecool7232 3 ปีที่แล้ว +3

      Continental: From America's Favorite to United We Hate It

    • @samanthamartin292
      @samanthamartin292 2 ปีที่แล้ว

      @@Erik_The_Viking my nana used to work at continental as a gate agent

    • @p1705
      @p1705 2 ปีที่แล้ว

      United is the worse!

  • @WTFallusernametaken
    @WTFallusernametaken 4 ปีที่แล้ว +294

    I really just fly Delta for those Biscoff cookies.

  • @linesided
    @linesided 4 ปีที่แล้ว +57

    When I worked at AA we used to grumble every 3 months when all the Delta staff got their profit sharing checks. They were not small checks.

    • @NateOlson
      @NateOlson 3 ปีที่แล้ว

      First, you don't work at AA

    • @linesided
      @linesided 3 ปีที่แล้ว +12

      @@NateOlson read the sentence yo - "when I worked" - as in past tense. Say ommmmm...

    • @xScooterAZx
      @xScooterAZx 3 ปีที่แล้ว +4

      @@NateOlson He said when he "used" to work there. and how would you know if he did or did not.

    • @kitsiewr
      @kitsiewr 3 ปีที่แล้ว

      Yes, but after working at AA you get a pension that isn't cut in half to pay for the company's legal obligation to pay social security taxes.

    • @mihirdey5168
      @mihirdey5168 3 ปีที่แล้ว

      You mean a cheque or check😆

  • @JuanWayTrips
    @JuanWayTrips 4 ปีที่แล้ว +16

    This is a great video! My POV was that American and United started chasing ULCCs more with their basic economy/cabin set up. I also think Delta saw that it was starting to get a bit crowded down there and noticed that people were willing to pay more for just a bit more comfort. Pre-pandemic, Delta's main cabin prices were always a bit more than AA and UA's main cabin/non-basic prices, but for many, it's worth it especially on longer domestic flights.
    I think a big thing with Delta is that the gap between premium cabin experiences and economy class is smaller than what you see with UA and AA. UA's Polaris and AA's Flagship First experiences, especially on the ground, seems to be better than Delta One. However, the economy service on Delta is better than what you often see on UA and AA too. You can see that with United refitting their planes with more premium seats while still squeezing as many economy seats as they can in the back. Meanwhile, when Delta remodeled their 777s (RIP), they did reduce the number of Delta One suites but kept the economy cabin at 9-across rather than 10-across because they knew passengers preferred a bit more comfort (also included 90 Comfort+ seats too).
    Dennis Bunnik has said in his videos that you can tell how good an airline is based on how well they treat those in economy. While I don't think Delta matches what we see from Singapore or some of the Middle Eastern airlines, they still do a great job compared to the other US airlines, and most of us, including me, are willing to pay just a bit more for that comfort.

    • @picky5542
      @picky5542 4 ปีที่แล้ว

      Juan Way Trips n

    • @paulsz6194
      @paulsz6194 4 ปีที่แล้ว

      Picky you’re name says it all....😝

    • @ericgu9036
      @ericgu9036 4 ปีที่แล้ว

      Rip delta’s 777s

  • @videosfromelsewhere926
    @videosfromelsewhere926 4 ปีที่แล้ว +15

    0:55 Dan as a Delta frequent flyer since 2000, I can tell you that Delta's culture, competence and respect for their customers keeps bringing people back to them. Retraining the Northwest Airlines team to think like Delta people was a great combination, fusing their Midwestern energy and resilience with Delta's honey-sweet customer service and attention to detail. It's a marriage that works, unlike the UA/Continental and AA/USAir mergers. Who would want to ride on a Cactus anyway? 😁

  • @mkkm945
    @mkkm945 4 ปีที่แล้ว +11

    Top reason is the profit sharing, imo. I have almost exclusively met friendly and motivated staff at Delta. It's easy to understand why if you have your finger in the pie. You did mention this in the video, but I put that as #1 followed by everything else.

  • @dadcelo
    @dadcelo 4 ปีที่แล้ว +30

    I consistently spend a little more money to fly Delta. They made an impact on my first flight and matched that high bar every time. They've earned it by investing on the PAX.

  • @jkjkjk100
    @jkjkjk100 4 ปีที่แล้ว +8

    A diamond medallion and owner of a lot of skypesos and I am proud of it. Yea people say skymiles are junk, but you can still get great partner redemption usually altho no F... Also you should’ve mentioned how delta is furloughing the least number of employees during hard time like covid. I feel like delta crew are one big family and always eager to show the best of the company. They just want to help ya and give you the best service. I had many FA kneeled when they take my order in D1 so that our eyes are on the same level. Even korean and japanese FA don’t do that. They’re very flexible when i got into accident and was able to rebook without needing to involve my travel insurance.
    Ed Bastian is surely one of the greatest CEO out there.

  • @larrymccaslin9827
    @larrymccaslin9827 3 ปีที่แล้ว +3

    Great video. I'm in the aviation business, live in Atlanta, and love Delta. I have many friends that work there and know the company culture is amazing. They've made great choices when it comes to their fleet as well. I am on my way to becoming a million miler and choose Delta whenever I have the choice.

  • @tyler-jamestoledo5284
    @tyler-jamestoledo5284 4 ปีที่แล้ว +8

    Hi there! Long time subscriber first time commenter. First of all, love these versions of your videos, super informative. I am a loyal delta/skyteam flyer and I always wondered why Delta still keeps their 717s around (though they're going to be phased out as soon as more arrivals of the 220 come through.) Because I fly Delta a ton I wanted to also elaborate on two points that you kind of touched on.
    1) Delta's only worker's union are pilots, all other ground staff and cabin crew on non unionized as opposed to the other two. TLDR: Delta employees actually have to work. Depending on what Delta flight attendant you ask, unionization is kind of a hot topic. But from a consumers end it's very similar to the level of service you'd get on international carriers, friendly, attentive and for the most part professional, why? Because it's their job, and they are subject to disciplinary action if they don't do their job. Whereas for the other two, overall FAs and ground staff do their minimum to get by because they rely on the protection of their unions. Now I've had some iffy gate agents and cabin crew, but overall the level of service you get from flight to flight is pretty consistent and far elevated from the other two legacies.
    2) Flying delta is cool. You mentioned the modernization of their aircraft and their overall image, but I think this topic gets more kudos. Delta's marketing is often studied itself. They are one of the few airlines that know how to market and brand to a millennial market. Every detail is thought of, just an example. At the end of the jet bridge in hubs and focus cities there are computer screens for the ground staff to do any thing they would need to do at the end of the jet bridge. Well they're kind of an eye sore and a few years ago there was info displayed on those screens that the passenger really shouldn't see, so delta comes up with a solution to put a screen saver that's customizable, right now it says something like "your aircraft has been cleaned and sanitized." The uniforms are chic and modern, the boarding music is specially curated, the announcements are unique and friendly, they serve craft beer, their lounges have nitro cold brew and kombucha, the free snacks consist of almonds and KIND bars... they just understand the future of flying and the future customers that are going to become their new "frequent flyers." The other two are still rocking navy blue and black boxy uniforms and still serving pretzles and miller lite, but I digress.
    That's my two cents. BYEEEEEEEEEEEE.

  • @ecaste0195
    @ecaste0195 3 ปีที่แล้ว +5

    My husband and I have been loyal customers since 2015 and love them. We have flown other airlines but nothing is like Delta ❤️

  • @Merrybandoruffians
    @Merrybandoruffians 2 ปีที่แล้ว +5

    I love Delta. Their customer service has always been amazing. I’m from Atlanta and had divorced parents so I’ve flown with them my entire life. I have really fond memories of being an “unaccompanied minor” flyer - the flight attendants were always super friendly and would have special snacks for us. I remember some of the kids being afraid of flying and they would sit in the back with us and tell jokes and stuff to keep us busy. At the end of almost every flight (because we had to get off last) they’d take us up to meet the pilots if we wanted to who’d let us look into the cockpit and give us the little winged lapel pins.
    I’m almost 30 now and to this day I will ALWAYS pay a little extra for Delta. I am a 100% loyal customer.

  • @trevorjohnson8993
    @trevorjohnson8993 4 ปีที่แล้ว +10

    Dan I think this is seriously one of the best videos you’ve ever made!

  • @imac2209
    @imac2209 4 ปีที่แล้ว +20

    I Live in Detroit and as a semi-frequent economy flier DTW and Delta is the easiest airport/airline combo I've ever had.

    • @scpatl4now
      @scpatl4now 4 ปีที่แล้ว +2

      I live in Atlanta. You can go just about anywhere in the US nonstop

  • @a.k.6878
    @a.k.6878 4 ปีที่แล้ว +23

    Stay safe Dan.. lots of love from France

  • @merevial
    @merevial 4 ปีที่แล้ว +16

    Delta is hands down the best flying experience I ever had, especially when I was Premium economy. I got treated like business class.
    Even in economy, I got 3 full meals. Free drinks and Evian bottled water at request.

    • @zeddeka
      @zeddeka 2 ปีที่แล้ว +2

      Delta is rated by Skytrax in the official rating as a 3 star airline. A number of the Asian and European airlines are 4 and 5 star. So that puts it in perspective I guess.

    • @JeanClaudeCOCO
      @JeanClaudeCOCO 2 ปีที่แล้ว +1

      @@zeddeka it’s actually the best airline in North America and consistently ranks high.
      Those European and Asian carriers receive higher marks for what they offer but their foot print in on a smaller scale when compare to the likes of Delta. Even the big European carriers are smaller then Delta. Delta loyalty is key to keeping them at the front of the huge US airline market. Hence they’re profitable then anyone else.
      There is no model of how to run an airline better then Delta. Lots of those highly rated Asian or Middle Eastern carriers are not profitable and are only being prop up to project a certain high class image of their respective countries governments.

  • @PatrickScottPhDLCSW
    @PatrickScottPhDLCSW 2 ปีที่แล้ว +2

    Thanks Dan for this video! I have been Global Services on United, Executive Platinum on American and now have been Diamond on Delta for awhile. I'm pleased that in these days of global disruption, Delta is thriving! Love your work!

  • @kmvstudios9072
    @kmvstudios9072 4 ปีที่แล้ว +20

    Delta also has a lot of non-hub to non-hub flights like
    PDX-AMS & HND,
    HNL-KIX, NGO & HND
    LEX, MSN & OMA-DCA
    The list goes on

    • @ashadedreflection4486
      @ashadedreflection4486 4 ปีที่แล้ว +1

      hey guys, check this out, kingmattvidz REALLY knows his airport designators! how impresssive, must be an fine young specimen of a human, educated, articulate, and shall i say WELL-TRAVELLED!! .....Beatrice, honey, hand me the tobacco, my pipe is getting low.....

    • @collinparsons3363
      @collinparsons3363 2 ปีที่แล้ว

      PDX-AMS & HND are legacy NWA routes. They actually operated hubs in both international destinations.

  • @joykhanfour
    @joykhanfour 4 ปีที่แล้ว +7

    I love your airlines studies they are so interesting and informative . Keep up this amazing job ❤ Love from 🇱🇧

  • @LeviRamsey
    @LeviRamsey 4 ปีที่แล้ว +28

    The other benefit to smaller planes is that Delta can offer more flights on a given route. If there's 450 seats worth of demand from A to B in a 12-hour period, that can be 3 flights with 737/A320s (1 every 4 hours) or 4 flights (1 every 3 hours) with a mix of A220/717/737/A320: the frequency increase is like cutting 15-30 minutes off the effective flight time for a traveler who's targeting being in B at a given time (it also increases the value of being able to change the flight). Since most travelers who are that time-sensitive are business travelers who are more willing to pay a premium for tickets (after all, the government is effectively paying a third of the fare...), this allows Delta to charge greater fares. This compounds when the greater frequency reduces the impact of a missed connection.
    Related to this was the decision to debank the hubs: instead of having surges of arriving planes and scheduling for short connections (watch a timelapse of DFW: there's an ebb and flow where most gates are empty and then they're all occupied and then most are empty again), Delta schedules longer connections on average and tries to keep a consistent rate of arrivals and departures. Doing this reduces the impact a delayed flight has on the whole system and by reducing misconnects, it leads them to not overbook as aggressively. This is about half of the reason it's been multiple years without an oversell resulting in an involuntary bump; the other factor is that AA and UA both maintain a policy of not offering more than the legally required compensation for an involuntary bump to entice a passenger to voluntarily change away from an oversold flight. Delta's voluntary bump compensation is legendary (it's gotten as high as multiple thousands of dollars in Amex gift cards (e.g. ATL-SBN when Georgia Tech is playing Notre Dame) and a free confirmed first class seat on the next flight) and the combination of never bumping someone who really wants a seat and paying someone to be flexible creates two loyal customers.
    Debanking and frequency contribute a lot to the reliable operations (as does fairly conservative scheduling of flights, which does pad the on-time rate) and there are fliers who have greater confidence in an connection via ATL/DTW/MSP/SLC getting them where they're going on-time than they do with a non-stop on other airlines.
    The very tight relationship with American Express is also critical to Delta's success and is a great example of a symbiotic business relationship: the Amex Platinum (arguably the most rewarding card for air travel) conferring SkyClub access (and that Delta hasn't done anything like the United Club vs. Polaris or Admirals Club vs. Flagship distinctions) predisposes a lot of frequent fliers to prefer Delta, while no FF program is more enhanced by cobrand cards than SkyMiles (arguably the biggest enhancement is Pay With Miles, which allows cobrand card holders to redeem FF miles while earning elite credit, though generous help with hitting elite status thresholds is also not to be sniffed at).
    The strategy of buying older planes also led Delta to focus on maintaining them well, to the point that a number of other airlines contract with Delta to do maintenance.
    That said, a lot of these are focused on the business travel market, and the centrality of that market to the industry in the future is, well, open to question.

  • @arronmeyer-razon2228
    @arronmeyer-razon2228 ปีที่แล้ว +2

    As someone who flies from MSP and used to be an NWA elite, merging with NWA was such a good move. The DTW and MSP hubs provided hardly any competition and they got the largest network to Asia. I have also been a US Airways elite, and after the merger with AA, I flew American a few times. Last time was in 2019. The coach seats are really not comfortable at all.

  • @nycyg
    @nycyg 4 ปีที่แล้ว +8

    I love the Delta experience it’s so modern and worth it

  • @planeshane9193
    @planeshane9193 4 ปีที่แล้ว +57

    Who else would LOVE to see a Dan/Coby Explanes collab?? I sure would! (Also great video Dan 🙂)

    • @pilotpeter8850
      @pilotpeter8850 4 ปีที่แล้ว +1

      Would be absolute 🔥 the two best aviation youtubers for sure

    • @alphamalegold1
      @alphamalegold1 4 ปีที่แล้ว

      Yus please

    • @joykhanfour
      @joykhanfour 4 ปีที่แล้ว +1

      It would be liiitt

    • @Sandeee
      @Sandeee 4 ปีที่แล้ว +1

      No Wendover? 🙄

    • @moksh2647
      @moksh2647 4 ปีที่แล้ว +3

      And DJ’s Aviation

  • @hanj31
    @hanj31 4 ปีที่แล้ว +76

    Delta stepped up their game in areas united and AA wouldn’t.

    • @Perich29
      @Perich29 3 ปีที่แล้ว +2

      United and AA was hijacked and crashed 9/11 but Delta wasn't one of the big 3.

    • @hanj31
      @hanj31 3 ปีที่แล้ว +1

      @@Perich29 but United Polaris lounge is hands down the best lounge I’ve seen in the US so United has the edge on lounge amongst the big 3.

    • @Jabid21
      @Jabid21 3 ปีที่แล้ว +1

      @@hanj31 I'll give props to most star alliance airlines. They really are top notch when it comes to airport lounges.

    • @hanj31
      @hanj31 3 ปีที่แล้ว

      @@Jabid21 yes lounge wise star alliance is number arguably number 1. united polaris lounges turkish airlines at istanbul and the star alliance lounge at LAX

    • @samanthamartin292
      @samanthamartin292 2 ปีที่แล้ว

      Joshua Han I agree

  • @MrJeepster129
    @MrJeepster129 4 ปีที่แล้ว +6

    A big contributor to Delta’s success is also because the size of there employee base. Compared to American and United, they have less employees but fly a similarly sized fleet. You touched briefly on another factor but flying with older aircraft has saved the airline a lot of $$$. Richard Anderson made a mention to this back when he was CEO saying because delta has amazing mechanics they can fly older aircraft that save the company money. Not to mention Delta has a very large MRO facility that they make $$$ from doing work on other airlines aircraft and engines. Delta recently finished a huge Rolls Royce engine shop that will bring in more $$$. Delta has also put a lot of focus on on-time performance and maintenance delays. All contributing to the product

  • @allyance8846
    @allyance8846 3 ปีที่แล้ว +10

    Delta's livery is beautiful. Very decent.

  • @avgeekyvr
    @avgeekyvr 4 ปีที่แล้ว +13

    Delta has (had) my business 100%. Easily my favourite airline, and I'm from Canada. I go out of my way to fly DL, and enjoy my Platinum Status with them. Best Airline hands down.

  • @AaronMcHale
    @AaronMcHale 4 ปีที่แล้ว +3

    Great video Dan, really interesting! Delta is usually my first choice, for all the reasons you mentioned, but specifically because of the convenience and scale of their network, but also because of the quality and standard of service I've come to expect. I've flown them enough that when I fly Delta I know exactly what to expect, there's no surprises, which I really appreciate. I also quite enjoy their Comfort+ product if I'm not flying in a upper-class cabin, which is affordable and good value for money. I also like that (pre pandemic) they had multiple daily transatlantic flights from Edinburgh to major US cities, so really convenient for my transatlantic travel.

  • @ericjones7769
    @ericjones7769 4 ปีที่แล้ว +57

    DELTA is my favorite airline period

  • @mrvwbug4423
    @mrvwbug4423 3 ปีที่แล้ว +8

    Another big thing Delta avoided was the "race to the bottom" of trying to compete with the low cost carriers. United and AA both nickel and dime you just as bad as the likes of Spirit and Frontier now.

  • @hlim431
    @hlim431 4 ปีที่แล้ว +4

    Great analysis Dan, employee profit share is such a no brainer... an obvious way to motivate staff. The last time I flew American they lost my luggage for 4 days sending it to South America. Delta is the "change I'm looking for" (get it "Delta")... ;-)

  • @RateMyCharge
    @RateMyCharge 4 ปีที่แล้ว +70

    Delta holds my heart of all the airlines.

    • @Jiasode
      @Jiasode 3 ปีที่แล้ว

      Delta has had the most crashes in the airline industry

    • @franklinclinton6273
      @franklinclinton6273 3 ปีที่แล้ว +7

      @@Jiasode the lies though

    • @lamaripiazza5226
      @lamaripiazza5226 3 ปีที่แล้ว

      @@Jiasode It doesn’t

  • @thevisitor_ty
    @thevisitor_ty 4 ปีที่แล้ว +25

    You deserve an honorary degree from this research!

  • @reneeanderson9756
    @reneeanderson9756 3 ปีที่แล้ว +4

    From a United Flight Attendant…… I applaud you Delta! Always the industry leader!!!

  • @visualapproach7155
    @visualapproach7155 4 ปีที่แล้ว +1

    Great video and thanks for the shout-outs! 2019 feels like a generation ago, and while many of the underlying factors still exist, a lot has changed since those articles were written in 2017. Most notably, United has decided to up their game and have started defending/taking back their turf in Chicago. American had a significantly higher originating market share as recent as 2018, but United evened the score by 2019. That was, of course, before everything blew up.
    Great video. Almost nostalgic to remember all the way back to... 2019!

    • @NonstopDan
      @NonstopDan  4 ปีที่แล้ว

      Thanks for even more insights - really appreciate it! Keep killing it🙏

  • @sahajpatel1553
    @sahajpatel1553 4 ปีที่แล้ว +8

    I loved this one, would be cool to see a study on Singapore Airlines

  • @rvnx
    @rvnx 2 ปีที่แล้ว +1

    I flew my very first transatlantic flight with Delta 5 years ago to visit my now-fiancee for the first time. All the 12 flights since then have been on Delta, and it's always been a wonderful pleasure. You can tell that the employees like working for the airline, and it shows all the way down. The customer service is amazing, too. Even when one of my flights got cancelled earlier this year, they gave me the option to re-book onto a non-stop flight with Lufthansa instead. To say that I love the airline is an understatement, and it deserves all the praise it gets. I'll be sure to fly Delta again next year, even though it's only gonna be a one-way trip this time!

  • @muscleandimports
    @muscleandimports 4 ปีที่แล้ว +7

    11:55 it's crazy how that clip of people walking about without masks on looks so out of the ordinary in 2020

    • @HekateMGO
      @HekateMGO 3 ปีที่แล้ว

      Tbh. I can’t wait to see people’s faces again. 😭

  • @AdamAuxier64
    @AdamAuxier64 4 ปีที่แล้ว +2

    A couple points to add: Delta has historically operated two strategies domestically, you touched on one, but sort of missed the other. Point 1: Atlanta to everywhere, wherein Delta flies to every runway in America (which you covered) but the second is the "not-Chicago" strategy wherein Delta controls the Detroit & MSP markets which have (close) to the amount of business travel combined that Chicago has. In any event, better to own DTW & MSP than duke it out in Chicago. Lastly, Delta is a bit like Porsche in that they frequently do things under the radar for its competitors. Delta up until recently managed United Airlines vacation brand, and for a period, Southwest Airlines as well!

  • @erik_griswold
    @erik_griswold 4 ปีที่แล้ว +3

    You ignore the fact that NW and DL had been working together (along with CO) under the SkyTeam alliance for some years before their merger. The 717 fleet came in to DL easily because they already had a large DC-9 based fleet. Both the MD-90s and MD-88s you mention plus the totally refurbished DC-9-30s and DC-9-50s which NW had in place. Lastly, a lot of credit needs to be given to NW for having bought the A320 in the late 1980s. This led to the A319s and the decision to replace their DC-10s with A330s which had a common cockpit. This led to the decision to go with the A350s too.

  • @ronaldfranke9225
    @ronaldfranke9225 2 ปีที่แล้ว +1

    Growing up in South Carolina in the 1970s and 80s, Delta and their hub at ATL was always there. Piedmont and Republic Airlines came and went while Delta seemed always to have the best price, timing and connections for GSP, Tampa, LaGuardia (ugh), Memphis, Myrtle Beach, or JAX. Once ATL was rebuilt, changing planes was almost fun. Living nowadays in Atlanta suburbs, Delta feels like part of the woodwork, up there with Coca-Cola. Like the Atlanta Braves, Delta is part of what makes my city and region special. When Delta prospers, many people here are happy.

  • @omaryak
    @omaryak 3 ปีที่แล้ว +2

    I would add a reason that the analysts don’t pay a lot of attention to: because Delta’s route network means awkward connections for most people, they have focused on improving the passenger experience. That means people are more likely to choose Delta even if they have to go through an irrelevant hub city to get where they’re going.

  • @patricksmith9469
    @patricksmith9469 4 ปีที่แล้ว +15

    Talk about pivoting! I was impressed with the Etihad, India, but this one! Wow! Who knew? Excellent and interesting analysis NS Dan! Truly learnt something today.. Cheers!

  • @johnmcmahon8616
    @johnmcmahon8616 3 ปีที่แล้ว +1

    I’m a diehard Delta flyer and sky miles member. I flew American Salt Lake City to Chicago about 20 years ago and was completely disgusted with the service and lack of cleanliness. Delta forever!

  • @jocelynharris-fx8ho
    @jocelynharris-fx8ho ปีที่แล้ว +1

    Delta is based in the south; the area known for home and hospitality and that comes through in their service. I have NEVER had a bad experience on Delta. ❤🤗 And I loooove seeing those Boeing triple 7's in Delta colors; I wish they had kept them in the fleet. 😮

  • @Colaholiker
    @Colaholiker ปีที่แล้ว +1

    Out of the major three carriers in the US, Delta is by far my favorite. Sure, there may be airlines in the world where passengers get pampered more than they get on a Delta flight, but I have enjoyed all my flights with them so far, I never had any major operational screw-ups (looking at you, AA), and I always had great cabin crews.

  • @joelmills4613
    @joelmills4613 4 ปีที่แล้ว +1

    As a multimillion miler lifetime medallion I’ve enjoyed Delta for decades. Also my home airport, BQK, only has DL service. Jacksonville and Savannah offer some DL nonstop options other than ATL and only an hour away. I’ve been known to fly southwest from JAX to DEN as it just makes getting to smaller west coast and mountain destinations so much easier.

  • @martinasandoval5326
    @martinasandoval5326 3 ปีที่แล้ว +2

    My first experience with them was terrible back in 2010 and I did not fly with them for years, but my husband asked me to give them a try a few years ago and we have been flying exclusively with them since last year to point that I am chasing status.

  • @allysoobratty7565
    @allysoobratty7565 ปีที่แล้ว +1

    One thing you forgot,Delta is a Member of Skyteam so it can code share with other Skyteam Members life AF,KLM and so on

  • @arproductions6541
    @arproductions6541 4 ปีที่แล้ว +1

    Great Video Dan! Have a great time with your family in the Maldives and may all souls above and below sea level respect you for who you are!

  • @brawnbenson552
    @brawnbenson552 4 ปีที่แล้ว +4

    Delta is a great airline and company! When covid is over I’m flying them!

  • @rickvoit7310
    @rickvoit7310 4 ปีที่แล้ว +2

    Super thoughtful and well-produced piece. I’d offer two additional points for the analysis. First is to add to your Culture category. Ed Bastian is one of two airline CEOs (the other is Gary Kelly) who I have seen publicly state that their customers are not you and me, but in fact their employee staff! The idea is that by treating employees well, that treatment is extended to we passengers. The second interesting thing would be to compare pay/labor arrangements among the 3 carriers. My guess is that Delta has fewer unionized workers (is this true?) yet pays at least as well as American and United. This would achieve cost savings if only through a more flexible workforce. Again, thank you

    • @nicholasbenge2596
      @nicholasbenge2596 4 ปีที่แล้ว +1

      Yes, the only unionized employees at Delta are our pilots. We generally are paid close to our friends at AA and UA.

  • @macart5429
    @macart5429 2 ปีที่แล้ว +1

    Delta is a very good airline.
    We had a very long delay that we got free airport food vouchers(it was challenging) and ended getting a free hotel PAID by Delta for a few hours(we left the following morning). We also got vouchers for future flight and a apology for the inconvenience for the delay.
    Delta hires good pilots
    Clean planes, best economy class seats out of any US airlines(excluding United). they make all class(First and Main Cabin) feel equal. Friendly staff.

  • @hphark00
    @hphark00 4 ปีที่แล้ว +11

    i cant wait to travel Delta again, good experience with them in 2019 and hopefully i can fly again soon

  • @tammisweeney9
    @tammisweeney9 4 ปีที่แล้ว +2

    Delta is the only airline I fly. I have almost 200K miles & Silver status after using the Delta AMEX this year!

  • @patricklentsch4720
    @patricklentsch4720 4 ปีที่แล้ว +9

    I have worked for Delta for 3 years in Minneapolis and my father has worked for NWA and Delta for a total of 33 years (you may recognize him from the onboard safety video) great airline that every employee has worked to build. Delta has such talented people working for them around the world!

  • @allankamen9875
    @allankamen9875 4 ปีที่แล้ว +1

    I'm nearly a million miler with Delta. Hope we can all fly again soon.
    This was a great video, very informative. I prefer this video to a 'trip report'.

    • @wellgeo223
      @wellgeo223 4 ปีที่แล้ว

      They’re definitely a nice change of pace. The trip report industry appears to be quite saturated at this point.

  • @elijahsmith9815
    @elijahsmith9815 2 ปีที่แล้ว +2

    What I have to say is that Delta is a great Airline and If I ever have to fly, It will always be with Delta.

  • @theseeker5094
    @theseeker5094 4 ปีที่แล้ว +1

    I have flown delta 2-3 times from Seattle to Kona, Hawaii and it was a great flight on there 757s. Friendly staff and clean planes.

  • @heroknaderi
    @heroknaderi 2 ปีที่แล้ว +1

    I enjoyed it. and speaking of fleet i love that they still fly older aircraft escpacailly the 757

  • @paramchavan9872
    @paramchavan9872 4 ปีที่แล้ว +2

    Love these informative videos, sending you good wishes from Ahmedabad, India.

  • @ericgu9036
    @ericgu9036 4 ปีที่แล้ว +4

    My family missed a flight and rebooked in a delta a350 flight. After that flight, we have been flying with them since

  • @kevindavis8762
    @kevindavis8762 4 ปีที่แล้ว +3

    7:18 I believe that is actually an MD-80, not an MD-90.

  • @Claydood
    @Claydood 4 ปีที่แล้ว +2

    Delta is my choice due to being so convenient, especially with international travel. Extremely easy to go on their website and find a flight or series of flights to reach your destination, they have flights to nearly every major destination. Short layovers in between connecting flights. Simple boarding process and ability to choose seats ahead of time. I've been able to reschedule flights with no issues. Decent food served on long flights, and I like the Delta biscoff biscuits.

    • @JeanClaudeCOCO
      @JeanClaudeCOCO 2 ปีที่แล้ว

      Short layovers I notice that. Compare to United where it was so drastically different. Plus their partners in Europe like AIR France and KLM has great service to Africa and that is weight in gold for me.

  • @thatskyteamflyer
    @thatskyteamflyer 4 ปีที่แล้ว +2

    You get what you pay for. Delta's ticket prices are considerably higher than the competition at MSP.

  • @yubidl9210
    @yubidl9210 3 ปีที่แล้ว +1

    This research, this video, omg..its just amazing!!! DAN should get an award for this. Delta is the best airline in the world 🔺️

  • @PeterMasella
    @PeterMasella 4 ปีที่แล้ว +1

    I only fly Delta and have been rewarded with Diamond Status. I always feel comfortable on Delta, I know their bottom line, and they provide the highest level of service in the USA!

  • @justalpha9138
    @justalpha9138 4 ปีที่แล้ว +3

    These guys are my favorite. I've never had an awful experience flying Delta, whereas with United and American I've had MANY bad times. XD

    • @United1158
      @United1158 4 ปีที่แล้ว

      United cleaning up their game a little

    • @justalpha9138
      @justalpha9138 4 ปีที่แล้ว

      @@United1158 Yeah but it still doesn't change my thoughts on them. I will need to try United again once I'm available to.

    • @United1158
      @United1158 4 ปีที่แล้ว

      Aviation 13 likely it’s an issue out of UAs hands

  • @noahdeschepper9733
    @noahdeschepper9733 4 ปีที่แล้ว +4

    I love these aviation documentaries! Don't stop making them 😊😊😊

  • @joelleerickson2642
    @joelleerickson2642 2 ปีที่แล้ว

    As a loyal Alaska Airlines customer (MVP Gold!) I have to give credit to Delta. For a big three airline, it delivers. When I fly Delta I'm going to get a good (not great... good) experience, with superior entertainment options, that arrives and departs on time. I will make my connection, every time. Their app is second to none (Alaska needs to catch up). (From Seattle) they offer a flight to wherever I want to go, all day long (with frequencies using a variety of 738s, 739s, 221s, 223s, and E175s). Oh, and did I mention that their hubs are incredible? SLC is gorgeous, MSP and DTW are modern and well-organized, and JFK T4 is the best that NYC has to offer. No wonder business travelers love them!

  • @seanpeters3690
    @seanpeters3690 4 ปีที่แล้ว +1

    I flew from Pittsburgh to Las Vegas via Detroit Last Tuesday. Delta is a great airline, but Alaska will probably always be my favorite, followed by Southwest.

  • @jakobian8432
    @jakobian8432 3 ปีที่แล้ว +2

    Secret to max profit: have as many fortess hubs as you can get away with (Atlanta, Detroit, Minneapolis, Salt Lake City) so you can make entire cities captive to your monopolistic pricing structure.

  • @marthijn-7544
    @marthijn-7544 4 ปีที่แล้ว +1

    I love this new kind of videos made by you! Amazing job! Hopefully you’ll make much more of these videos in the future! (Also about KLM)😄

  • @dbirch001
    @dbirch001 ปีที่แล้ว +2

    I’m currently planning a trip from London to Newark. I’ve done the trip numerous times on AA and BA. Comparing prices, Delta’s prices are DOUBLE or TRIPLE the prices on AA and BA. Did your analysis consider the price of tickets?

  • @deanroberts360
    @deanroberts360 4 ปีที่แล้ว

    So glad i've found your channel. Great quality video with excellent content. Can't wait to see more

  • @dianeschroeder3980
    @dianeschroeder3980 4 ปีที่แล้ว

    This is a great analysis of Delta Air Lines and their profitability over other US carriers. I love your educational videos. And I can’t wait for you and Josh to collaborate!!❤️👍✈️

  • @brayan8346
    @brayan8346 2 ปีที่แล้ว +1

    I have never flown Delta. I just got the Amex Reserve card. After a bad experience with American Airlines I had enough. I hope my Delta will prove me right.

  • @samuelhof8968
    @samuelhof8968 3 ปีที่แล้ว +1

    My father flew with Delta Airlines from Frankfurt to Atlanta in a 767 and then from Atlamta to Quito in a 737

  • @shaunpierce4174
    @shaunpierce4174 4 ปีที่แล้ว

    They provide a fantastic service. In May 2018 I flew from London to Santiago, Chile with them via Atlanta and they were excellent.

  • @Ananth8193
    @Ananth8193 4 ปีที่แล้ว +4

    I was literally amazed by your case study on Delta's success . Wonderful video loved it much ❤️❤️❤️❤️❤️.Lots of love from India

  • @wildcowgirl77
    @wildcowgirl77 ปีที่แล้ว +1

    Ive never flown…. Yet. My first flight is this sunday (nervous but excited) but in choosing an airline to fly with, my ten year old kid did his research and told me Delta is the best one because it is the safest. We like sun country as well but for our first flight, it had to be delta. Wish me luck!!! Msp to mco!! We spent the extra money and went with confort plus for the trip there

  • @endefael
    @endefael 4 ปีที่แล้ว

    I'm loving these new analytic videos of yours! Congratulations!

  • @jordanharris5702
    @jordanharris5702 3 ปีที่แล้ว +1

    My family and I used to fly with american from when I was born in 2002 until 2017. We've been flying with delta since 2018 and we don't miss american

  • @philipshim4768
    @philipshim4768 3 ปีที่แล้ว +1

    The other consideration is Delta's Skymiles points have no expiry date. United's Star Alliance points have expiry date. No sure about AA points though.

  • @JC-kb2qg
    @JC-kb2qg 4 ปีที่แล้ว

    Amazing video! I'm really impressed how you've adapted your channel!

  • @EOTB_Focus
    @EOTB_Focus 4 ปีที่แล้ว

    So good as always Dan 👍🏾✈️ Love this series. Looking forward to the next one.