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Strategy For Marketing A Service Based Business
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- เผยแพร่เมื่อ 15 ส.ค. 2024
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I feel like most videos online show how to market product businesses. Not enough videos on service base business. Please more videos on service.
Hey Corona light, yeah there are a lot of product based training videos. That said, a lot of the info is transferable. Marketing is marketing. But yes I've got quite a few service based ones in the mix.
Facts. Took a while finding this vid
1. Sell the end
2. Storytelling structure
3. Nurture them
4. Unleash the funnel
5. Avoid the wasteland
:)
This is an incredible video that is worth the watch! I've paid money for less
No business guide can be better than this. I have watched hundred of marketing videos. Did not find such a complete package of success pathways
Hey Avinash! That's awesome to hear, thanks so much for the kind words and I'm glad you found it useful!
Great video. After 7 years owning a Junk Removal business and thousands of dollars passed away in failed marketing attempts I'm back to step 1 and finding out what works in my sector. Will definitely be following you. Thank you
Hey David, great to have you along!!
how is your marketing journey coming along?
Love this! I'm a copywriter and marketing strategist myself and resonated with everything you said. I love your minimal and intentional approach :)
Awesome thanks Chadvee!! So glad you resonated with it!
Relax fool - your desperation is embarrassing 😳
Hes already taken by a beautiful woman
I have a primary service based business, a secondary product based business and I'm a future marketing grad. This has been so valuable! Please keep making videos like this specifically about service based businesses 🙏🏼
Hey Pam! Thanks so much for the kind words and so glad you're finding the content helpful! Yes most of the stuff I make is actually a little more service oriented so you're in the right place. What kind of business is your primary service one?
@@Adamerhartvideo I'm a Life Coach specialising in working with international educators based in China. I'm going through some of your videos as a new subscriber and I really appreciate seeing your reply to people's comments, myself included!
Adam, I've been watching marketing videos for months, and just happened across yours. I want you to know that I found yours to be *by far* the most valuable. Thank you very much!
Hey Paul! Thanks so much my friend, appreciate the kind words and so glad to hear you're finding the content useful!
He is good.
"Your customers don't really care about you, they care about them..." is my favorite part! Ya know, I need that reminder a lot. Let's just face it this is capitalism we're dealing with and while many people care at some level and want to see you succeed. It is business, and when it comes to down to it they really are mostly looking out for number one. Harsh or not it's a reality I've struggled with far too long.
OMG! This video is GOLD. I run a small software services business and have been looking for marketing strategies for a long time now. Most of them are for Products which do not work(mostly, obviously). Thank you so much for this video! keep up the good work :)
Hey Poonam! Thanks so much for the kind words and I'm so glad you found this video helpful!
what type of software service business do you run? am curious
My name is Saba Malik and I am the founder of a publishing company (IJSmart Publishing), this company is providing more than 100 services on a single platform from publishing books, to journals for research to conferences and much more. We didn't start the marketing yet but we are learning and making plans. As you are a marketing legend so I am following your tactics. As per your instructions, benefits and outcomes are the best way. but I am using all of the 5 points you mentioned.
Good for you Saba!! Keep me posted on your journey!
The analogy of proposing on the first day...
You nailed it.
I understand better now, and will work hard on my
Ad to sale" problems.
Thanks for your video.
This video is super duper helpful. Thank you for the valuable content.
This is the first service based business marketing tutorial i am seeing , Thanks alot for this
Awesome Caleb, glad you found it helpful!
2 years down and this content is so relevant, thanks for this strategies, most especially the avoiding the marketing wasteland,
Hey Adeyemi! Thanks so much!
Your voice is oddly satisfying
:) Thanks Dominique, glad you're enjoying! (Maybe I'll make relaxation tapes in the future... though I'm probably one of the least "relaxed" people I know)
Maybe he's related to Amelia
Right?! 🤣☺️
Just found your content. My first video of yours, went ahead and liked and subscribed. Gonna check out a couple others now. Great stuff!
Awesome StGroover! Great to have you along!
This is so helpful. I'm thinking to start a business that focuses on Virtual assistance and social media marketing. I love how you make every single keys on point. Thank you so much for sharing your knowledge.
Hey Florie! That's great to hear, and thanks so much. Glad you're finding the content useful and best of luck wth your new business idea.
Reputation is the key!
100% Rico!!
This just comes across to me as sincere, well reasoned advice. Thank you!
Glad to hear that m zero!
Yes!
thanks for that reminder Adam... sell the end result"
Right on thanks Born Ready!
this is gold. i’m so glad i found your account. thank you for educating us 🙏🏼
Hey Menucha, thanks so much, so glad to have you along!
This IS great! Groupon, craigslist and trip valet will allow you to dramatically increase leads as well!
Lots of options out there.
Thanks Adam for sharing! greetings from Malaysia's marketer!
Hey KahSeng! Thanks so much :)
That was perfect, and really useful. Thank you.
Thanks Connells Design!
some good tips and advice in here. Thanks!
Thanks Riley, glad you found it useful!
Great job Adam, I like the way you explain marketing.
Thanks Navi! Glad you found it helpful!
What a fantastic video! This content was gold! Thank you so much for this.
Thanks so much Leticia! So glad you found it useful!
Great video 🎉
Thanks so much! So glad you enjoyed it!
Have always wondered how can I make a decision to let go of multiples skills have acquired over the years and just focus on one thing without having to feel like have wasted my time, is there any framework I can use to make that decision? I guess what I'm saying is I'm tired of being a jack of all trade, and I'm having a hard time letting go of some of my skills. My skills are as follows,... Music producer, website designer, Music video director, Music publishing, Project manager, business analyst music digital distributor, now I'm getting into digital marketing, now I'm lost. lol. any advice out there will be appreciated.
Hey Ade, yes it's tough, The good news is most people have multiple talents and interests so narrowing it down is possible. Plus, you can always change later if you think you made the wrong call. Trust your gut, go from there. Yes... it is hard.
@@Adamerhartvideo Oh ok i'm not the only one? lol i thought i was going insane for a min lol thank u for your quick response.
@@Adamerhartvideo You are so lucky and you don't realize it!
Since I overcame the bad habit of thinking, things are better for me, now my conscience governs my life with greater mastery.
. I was like you, but I decided to go with life, like rivers go to the sea, without many questions, simply flowing with what I have now. What you see as a burden is actually an unvaluable accumulation of experiences that today leads you to this new interest and new life, welcome it and go confidently along the path of your dreams.
Gret video man! Thank you so much for all the precious infos
My pleasure Giacomo, glad you found it helpful!
Excellant Explanation and waiting for next video
Thanks SPRL!
Benefita of what your service provides.
I am a newbie digital marketer. I focus on the kitchen and bath niche. I know that 5 star contractors won’t want lead generation service from me. Another youtuber told me that mid-level contractors will be the sweet spot. But how do I search for mid level contractors????
Hi Heidi! The first step would be clarifying what you mean by "mid-range contractor"
Thanks for the Info. I'm starting my own Service based Business. Wish me luck ❤
Awesome to hear Offline Videos!! Best of luck indeed (also, if you're not already subscribed to my email list you may want to hop on, I have a print newsletter coming out soon that would be perfect for you). Talk soon!
thanks for the video, looking for more tips about service based business
Thanks Hich! And absolutely (most of my videos are service business focused as well :)
Thank you so much. I think I have made a strategy to nurture potential clients.
Awesome Rhett!
You’re the best man
Absolutely great information!!
Great content
Nice mesa. Clicked cause of it lol. Want to start a music gear service
Hey Mark, thanks so much! Yeah that 'little' amp has served me well over the years.
Just got addicted to ur videos
Great to have you along balbal!
Hey @adam erhart what services do you provide? I just started a new business and was trying to see what it is that you offer????
Well done and really helpful!
Thanks bin 415! Appreciate that!
Thank you for sharing your wisdom! It is obvious you know what you're talking about. Do you offer one-on-one coaching?
really useful info here for our audiobook production service business
That's great to hear thanks! Glad you found it useful!
Thanks for your advice. 👍
Absolutely Okky, thanks for stopping by!
This is so good!
Thanks Bright Visions! Glad you enjoyed it!
Okay Adam, but if you keep exposing these amazing methods we'll have to come for your head.
Gotta keep the Golden Goose alive and laying those eggs lol
Do you have any videos about which social media platforms you think are best for service oriented businesses? I'm doing Facebook, yelp, home advisor, Instagram. What do you think of LinkedIn? I'm in the Junk Removal field. Junk Hero LLC My home advisor app got me an estimate tomorrow for a house cleanouts. I only paid $25 for the lead. I'll probably make about $2,000 off the job. Just removed a giant pile of carpeting that was stacked in the middle of the garage. I was there 20 minutes and made $450.
Sounds like you're on the right platforms Eric. Facebook is easily your best bet, followed by Instagram.
Gold!
Thanks Clarence!
@@Adamerhartvideo =)
This video is so helpful. Thank you
Thanks Zainab! Glad you enjoyed it!
You are my role model thank you so much for inspiring
Hey my friend, thanks for the kind words, so glad you're enjoying the content!
@@Adamerhartvideo any video that you did help me a lot to do analysis business and I currently doing research for graduate next month , you are helpful to me . It seem to me that Marketers around the world going to take advantage of your knowledge big thank
Next quarter I would do my Chanel to provide good knowledge for others like you thank you for make a huge positive impact for somebody like me .
Very good - thank you
Thanks so much H A!
Thanks for sharing!
Thanks!
Hi Adam, Just thought I'd say thanks for the great breakdown on this subject. I've had this music studio for about 2 years now and just started going at it full time. It would have been sooner but the pandemic made it non viable. I'm going to your other videos to search for the ones that will help me the best. Cheers bud!
Oh and was just curios, Do you really play the PRS & Mesa or is it just for the back ground. If it is you have great taste \m/
Thanks Jim that's awesome to hear, yeah there are lots of videos on the channel that should help with the studio marketing.
Also, yes, I definitely play the PRS & Mesa :) But I have a 5150 iconic and jackson soloist in the house that I play most of the time.
Good information!
Thanks FMO! Appreciate it!
Very good info thanks!
Thanks hana! Appreciate it :)
You miss one big tip. You have to create service based products, then it is easier to market it, and much easier and profitable to execute.
Hey Vilius, yes in some cases productizing your services can make it easier to market and scale... but not always...
Ok, I'm a new fan.. the content here is quite interesting... Let's hang around for a while and see what's next...
Sounds good Kamichi, great to have you along!
Which tool do you use to track client's conversion?
Good one again.
Thanks Arun, appreciate it my friend!
I loved the last tip , thanks so much
Hey Truth Seeker! Thanks for letting me know, that's awesome!
Great video. Thank you!
Hi Adam, thanks for the really good video. I am in Dubai and I am marketing PRO Services, this is a service, which each and every company or a person already has in Dubai as you know there are multinationals present here, So the companies probably have a PRO even before they setup a business in Dubai. Im finding it too difficult to crack this industry. Any specific advice on this?
Hey there! Yes there are a ton of different ways to crack into an industry, but connections and relationships will be the fastest, so see who you know and who they know so you can start there.
@@Adamerhartvideo Thanks for your advice. Let me start working on it and will update you
thank you sir for this video
Thanks so much Rishi!
Hey Adam :) thanks for sharing your thoughts!
Hey Dennis! My pleasure glad to have you along!
You spoke about automating the social selling system that you came up with. Can we get some info on that automation?
Thanks
How about older people are your target audience most of my work comes from the older demographics how would you suggest getting to them I’m already in their monthly newspapers a gas at the 55+ communities
Hey Joseph, most use Facebook, but usually to connect to kids and grandkids.
Great content!
Thanks my friend!
I am a newbie digital marketer. So I do not have previous clients for proof. I plan on attending the trade show in my niche. I will be offering a service that hits at their pain points. But how do I approach the business owners at the booths and offer my services???
Hey Heidi, great question, the reality is that most business owners are going to want some kind of proof or result before hiring you, which means you can work for friends or family for free, start your own side project (build a website, social media, etc), OR.... you can offer to help them solve a problem up front for free first, and once you get them results you can then talk about what working together in a paid capacity would look like. Hope that helps!
@@Adamerhartvideo hmm ok thank you! I have a few testimonials but they are not from people in my niche. So, if I offer them free service, how would I explain what the difference would be with a paid service?
Sounds like you described an inbound marketing strategy..
Very useful
Hey Ghano14, thanks so much, so glad you found it useful!
Thank you for the video. I have a service, that helps interantional students who want to study in Bulgaria. Which type of goal shoud I choose as I am selling to them a service. Should I choose leads, trafic or sales?
Usually sales
Great advice, thank you! 👍
Thanks so much Justin!!
I'm planning to start my pc building buissness. I have 240 followers on a pc content account (posting gaming setups and pc parts and stuff) should I start fresh with another acc or continue on with my main account but start advertising?
You could keep your same account (if it's the same kind of audience and target market). I'd work on honing and perfecting your offer before thinking about runnings ads though.
I don't understand last one?
Thank you
Weldon 👏
Right on thanks Smiley!
thank you sir
Absolutely my friend! Thanks for stopping by!
How to meet customer requirements with emotional connection (as a business trick) in my service providing business?
YOU HAVE TO MASTERING THE mental/EMOTIONAL client's process.
You have to articulate their transformation from “Before” to “After.”
It easy, you just to ask yourself these questions:
What does your prospect HAVE in the “Before” state? What does your prospect HAVE in the “After” state?
How does your prospect FEEL in the “Before” state? How does your prospect FEEL in the “After” state?
What is an AVERAGE DAY like for your prospect in the “Before” state? What is an AVERAGE DAY like for your prospect in the “After” state?
What is your prospect’s STATUS in the “Before” state? What is your prospect’s STATUS in the “After” state?
The rest comming alone.
Thanks Ryan Deiss
Cool bro thanks
Absolutely Imelda! Glad you enjoyed it and thanks for leaving a comment.
Great video on selling a service based business
Hey Katrina! Thanks so much, so glad you found it useful. (Also, great content on your channel!)
Paying upfront for quality leads and marketing is just too expensive-I simply can't afford it. I really need a service where I can pay only for results, any help would be appreciated
I understand the struggle. I started using Corpoz, and they only charge for results. It made a huge difference for my business!
So, match the desired demographic to social media they use? What about periodicals? Town and Country if you're looking for the affluent, AARP magazine if you're selling walk-in bathtubs? I'm not on FB. Maybe I should be.
Hey David, absolutely, same applies online and offline. Go where your people are.
really really fantastic advices
Thanks so much Mary!!
@@Adamerhartvideo thank you for appreciation
Can you still add services to your Facebook business page
Where are good places to advertise services that can only be done locally?
Hey American Pride! Lots of place! Depends on where your target market is active and present (online and offline) and then going there.
For starters, Facebook video ads that target only your ideal market in your local area are amazing and amazingly inexpensive (can be run for $5 to $10 a day).
Can you make a video for lifestyle marketing?
how we can get your videos transcript?
I really need it
could you please help me?
i am about to start a roofing business in my local area of idaho.. i have 4 years of experience and connections to other business.. with my experience and connections, what do you think is the best way to market my business?.. and what are your thoughts on door hangers?
Hey Jaxon! Congrats on starting a new business (and doing some research before hand). In regards to advice, there's a TON of things I would want to tell you so the best advice I can offer now is to make yourself a cup (or pot) of coffee and start binge watching the videos on my channel.
As for door hangers, I like them AFTER or while you're currently working on a project and hanging them on neighbour's doors. Not just blanketing the neighbourhood with them.
Can you help with a business I want to start where I generate Leeds for for different home service industry. Example would be roofing, decks, heat air etc... Then I bid and work Leeds by phone and txt sale the job then charge a commission or charge fee per deal and let the company do the fulfilment and take ownership of customer. So can someone develops semi low cost FB or TH-cam Leeds using ur system. Local Leeds.
Hey William, I'm probably not the one to help but yes this business model does exist (pay per lead).
@@Adamerhartvideo Adam thanks for ur honesty. Surprisingly refreshing to hear I might say. There are so many scams out there. But I do subscribe to ur channel and watch (brand new) and will so even though I want to operate on a different biz model. I havnt ruled out opening my own plumbing company so the info u provide would be a great mix for this. Or even sale the service of what u do to other local businesses. U know consulting or coaching , Lee's gen biz. Never the less I really appreciate the answer and quick response. I'll keep watching and learning.
How can i get my first 10 clients?
Every time I try to sell my Services on Facebook they take down my ad does anyone else have this problem
Hey Matthew, could be due to a number of reasons. Anything from FB flagging your services as "not allowed" to a certain keyword you're using in your ad that's triggering their flagging system.
Anyone else bothered that “THINK OUTSIDE THE BOX” is alll inside the box
This was extremely helpful! Thank you
My pleasure! So glad you enjoyed it!
could you give me few ideas or i can pay you to design me ad i have a truck driver recruiting agency. i need ad for finding more trucking companies to sell them drivers
I am not even selling something as cheap as pack of gum. My product is MY APP. That they can participate for FREE. Yes, its an AD. Unless, a user walks in buys and uses a coupon thru my app nothing happens. So, all the weight of ADVERTISING for them falls on me. They risk 0. Any advise?
Actually, Adam I will email u the details in a few weeks.
Hey there! The customer always risks something - even time and energy count, so an irresistible offer is always important :)
@@Adamerhartvideo Why have you not mentioned 'Neumarketing'?
Thx Adam. Now, just wondering if there is anybody willing to hear about my bussiness idea and shoot some ideas on how to market it more efficiently.
Thus I would triangulate the strategies I have drawn before i actually execute on. Thsnk you!
Constructive, nonjudgemental criticism: I'd like for your hair to be more square, instead of triangular. :D
Nicolas! I appreciate the feedback. The problem I have with square hair is that when it snows it just piles up on top of my head instead of falling off like it does when I make it shaped like a triangle.
came from email ^^
I like ur emails
Thanks Sihan :)