I have to say, I feel the original designs are better on these lot.... the flame on your Spice doesn't look right, the orange shape is lost in the second logo and the Vault logo looks like it's for a security system. IMO the last logo was already perfectly fitting for a street wear brand and the letters 'V' & 'A' almost act as arrows pointing up and down showing it's a parkour/freerunning type brand.
@@xyler9284 I feel that too, a logo doesn’t need to say what a company does in my opinion. The Vault logo is great, you feel the streetwear vibe. The version of his Vault logo doesn't make sense to me, it look like a lock company.
I didnt really see an upgrade to many of the logos he did lmao 😖 Think I'm gna end up unsubscribing: the past few videos I've watched have been much the same - I feel he's not really improving on stuff🤧
Nice video, good critiques! Although I'm not too sure about the vault logo. You said that it was meant to be a street wear brand, that brings the idea close that "vault" should not mean "safe" but rather "leap" or "jump". And in that scenario I'd actually prefer the OG version because the "VA" could be seen as directional indicators. To think this further it even follows the motion path of a jumping person: first down into the knees - then up. Keep it up 💯
I feel like the original "groovy" looks better, because it looks like an orange, while yours is kinda hard to understand, but considering that you did all that in maybe 5 minutes is just unbelievable🔥
Starting with something is easier than starting with nothing, I would say the minimal effort and overuse of design principles limits his view on good design
@smuh there’s hundreds of g’s like this around nowadays. I don’t think this is original in the slightest and just copying hackneyed trends without actually creating something slightly more relevant.
I do have to say that I personally don't like either of redesigns completely. Yeah, the typography is better and fonts all in all look cleaner but my biggest problems are with the communication aspects of it. Spice looks like a candle company, groovy orange is neither an orange, nor groovy, and vault is generic to the bone. Think the keyhole is like the first idea a standard brand manager who has no idea about graphic design comes up with and sticks to it no matter what - not saying that's a bad thing, but the original logo had a bit bolder stance and didn't fall into the boomer category. Anywho, love your content, there is no perfect designs, and a bit of criticism has to be involved or we all become super inflated ego maniacs. Cheers!
Hello, I'm designer for VAULT logo and for streetwear better stands my version, because it's more minimal and easier to scale. Also I like your idea of fhe keyhole in "A". Thanks for your redesign love your work Will. Maybe in future you will like to make design 1v1 with me on same brief and ask your subscribers which one is better without them knowing who designed the logos.
This is a good point, I think Will is not refining the designs based on any real context. He is looking at the name is playing off of it. I liked the Spice logo he did but preferred your Vault logo over his. It just looks cleaner and for the context of a clothing brand works better for that reason.
I feel you possibly misinterpreted Vault. When I heard streetwear, my first thought was freerunning and vaulting over something (in which case the V and A arrows make perfect sense.
I think this is more of an issue in the naming of the brand rather than the interpretation of the logo. When you're naming a company, you have to consider all of the interpretations so as to not confuse the end user. Confusion is a brands worst nightmare. Confusion causes friction, and friction causes lack of connection.
Groovy Orange - Ultra minimal while making the G and orange integrate in the logo. Apparently that was too much so I'm going to make a plain geometric G that's better. (Also practically the same "g" as Logitech uses) VAULT - A bit too minimalist and should integrate more to make it appear interesting. Making some connections to a literal vault kinda forgetting that it is a clothing brand. I still like your videos and the advise you give. I feel like it really helps people that might be stuck in their designs, but stick to your preferences. Yeah every logo can be changed and altered, and you do respect the designer's work, but if it fits all of the things you like then there's no need to change it. Saying this is a good logo and I wouldn't change anything speaks a lot more as a professional KNOWING a design fulfills what it's suppose to do. Verses not seeing that and changing it anyways because you feel like you could do better. Hope you see this a constructed criticism, keep up the dream.
Yeah, I noticed that trademark Logitech 'g' immediately. Can't say he blatantly copied it...he may have seen it at one point and the shape of it stick in his head as a pleasant shape. That's happened to me before.
I feel like the groovy orange logo could generally have gone into a more groovy type and icon/ 70s direction instead of minimalism. But i still feel like your redesign could work for that if you rounded out the corners :) Great video!
I think what this is missing is context. This isn't baad if we're talking about graphic design principles alone, but I think if we're talking about commercial logo making then I don't think it's hitting the right markers. The groovy orange logo although an improvement in terms of readability is anything but groovy. Imo it's much too geometric and stark. As for VAULT, if it's a streetwear brand I feel like they're probably referencing vault as in the skateboarding term rather than a place to store money. But even if they're not I think what this series is missing is context in terms of what the company is and what is stands for. Someone who I feel like did this really well was Zimri Mayfield back in the day. He had people send in briefs about the company and using that explanation he would redesign their logo. It was about graphic design principles, but even moreso it was about brand imaging and marketing.
This channel has really inspired me to take the graphic design route and I’m going to college next year to do a graphic design course and hope to get into a graphic design field of work
In spice logo, you could've used an "i" of smaller case and bring that flame in line with the text so it looks more cohesive, the flame looks like it's not part of the logo... I really like the groove orange logo 👍
Yeah I was thinking the same thing, a capital I wouldn’t have the dot or in this case flame symbol but a lower case i would and that’d have been the way to go I think.
The fact that you created these in bare minutes is absolutely amazing. 🔥Yet, I'm a bit bothered by the usage of a lock as a negative space for the "Vault" logo while in the "spice logo" for some reason, you said it was not the best to use the flame in the the P - it's the same prinicpal and the I does look like a candle in the new "spice logo.. Also, if one zooms out the new "vault" logo same happens (disappears) as does the OG spice logo.. So just a little bit confused there and would appreciate your elaborated thoughts here. Nevertheless, great content, I still learn so much from these!
Thanks! The difference in my mind (within those few minutes) between the P and and A is the colour of type. If it has more colour (positive space) and if it's balanced it would work better - so the A kind of worked well for the lock. :) Hope that answers your question and thanks for watching
I really dig the groove one, Spice could work also with just the icon a little bit bigger so you can use just the icon in different colors in bottles with different spicies, Vault I disagree, because is a streetwear brand it works way more in this abstract v upwards type of logo, it's not about preference, I think it speaks way more as a street brand logo and would looked absolutely amazing on some clothing photos. Though this is just my opinion, please let me know what you think.
I think the vault-logo was good as the original. I mean if it's a streetbrand I don't really see what it has to do with locks except the actual word. Sorry but it is just confusing.
I liked the enhancement for first two, but differently I am totally disagree in the VAULT logo redesign, the new logo has been seen a-lot, the small shape in the over size font is lose-lose strategy in designing logos, to be honest always try to avoid using the extra bold font unless you have a readable letters in smaller size such like H, L, T and in general any shape of letter which only have a square shape. Thank you WillP. I am a old fan and like your content from the start of your career in TH-cam.
Loool, I just noticed after writing the comment that is my logo here is a an extra bold, and all has been done in square shape, this is will help you understand my point, as my logo if you see my comment from a Phone you can understand how is extra bold works just fine in sharp/square shapes.
The groovy original one looks better to me, if u flip it up side down, it makes an orange with a leaf above, so the only thing I would change is the color of the “leaf” to neon lime green, to make it stands out, increase the contrast, and people will see it as it’s made of 2 components (o and g), also make it more leafy
Good stuff. Just not seeing an orange in your redesign with the rectangle on the top. Also sorry for commenting on so many of your videos. Just found the channel and have been binging your videos for a couple of days now. Lol
yeah, it was good...good tips for beginners. WHAT SOFTWARE DO YOUUSE?? I'm not a total beginner...I've been doing graphic design for years...the old school flyers, business cards etc mostly using canva, and trying my hand at landing pages, and websites using wix. But now I'm wanting to expand more towards real logo creation, and brand design...making it my career ....possibly acquiring some 'Real' serious clients in the near future. Thanks for any advice you can give. you're videos are teaching me a lot of valuable info that's helping change my perceptions and ideas....THANK YOU!
@@evelynjosie688 I do like it too. And his design is quite good. I just thought the original placement of the torch was more creative. Plus he criticized it, and then did something very similar for the other logo.
I remember when Instagram redesigned their logo in 2016. A lot of designers had something to say. It was criticized by a lot of pro & amateur designers. We eventually got used to it because it was a perfect redesign, still works, still functional & will always be. Don't feel bad about having your logo criticized, it's only a different opinion. You have no idea how many billboards & Street signs i redesign in my head every time i go out 😂
What I learned is that art is subjective, creativity is subjective. It's great to follow design principles. But in this case the originals were fine. Cos for spice I immediately thought candle. And the vault keyhole trick was neat but I went straight to locksmith. I just prefer the orignal Orange. 😁.
to be honest I like both, sure I always enjoyed using bold fonts but I like the original ones too. The Vault font I preffer the original thickness althou your idea was great too. Great work WIll, Always pleased to watch your vids! greets!
Honest opinion I did prefer the redesigns for 'Spice', especially with the flame placement (and you chose to use font Gotham so YEEEAAAAAAHHH!!) and 'Groovy Orange' (which did make me think of 'Gousto'). The 'Vault' redesign I liked both (as mentioned the 'VA' works really well on the original) liked what was done with the keyhole (maybe a version with the keyhole full size within the 'A' with the middle part missing could be an option?). Grand vid, Will!
Hey, Will! I like your redesigns, and I did my own versions. How could I share? About the SPICE logo, I thought exactly what you did before you even did it
The g that he made is actually from a previous logo design from a redditor that Will must have subconsciously copied. Check out Will Paterson’s video on Feb 5, 2021 and notice how the g logos are the exact same.
For me, all three before logos we're better. Spice with the little icon looks so much more cleaner and elevated then the I placement, which is more at hand. The second one was a bit too stiff and the third was really misinterpreted.
Ohh my god, the beginning of this video: "Okayy let's go" is a viral video in the Netherlands 😂😂 with a dad and a kid controlling a miniature fair and talking through the microphone. If you search for: "okay let's go" or maybe add "dumpert", you'll find it 😂
Realise I'm late to the game on this one, but if I'm being honest I prefer the original designs on all 3 of them. Spice - I know you said you didn't want it to look like a candle - but as soon as you made that change it's all I could see. Fine if it's a candle company, but otherwise it sends the wrong message. The original placement in the P made me think spicy food of some sort - basically it communicated heat and spice more generally than just a candle, which made me think flame only, not heat or spicy-ness. I did prefer your font choice though. Definitely think a wider typeface is better. groovy orange - again I preferred the originals look with that graphic. The O was clearer and the shape for the g below I just have a general preference for. Personally I would have angled it slightly, and for the serrif you added to the top, I'd have made it look like a small leaf to emphasise the graphic of an orange. But that's me. Vault - the key hole I think could work but not in the A. Looked a bit cartoony for me and definitely didn't communicate it as a streetwear brand. I think using it to create the U would have been a better option, but otherwise the original without any graphical element at all was still great I thought. In saying all that, design is highly subjective too and I realise these are just the minor opinions of some schlub on the internet.
I think all logos looked better before. Edit : except for the "spice" one, the flame symbol is more visible and evocative so that's good. What I think is wrong with the other twos is : The orange stuff logo, the stick you added to the shape is too harsh compared to the roundness of the circles. Also I think it doesn't mean anything, it is not clear if it's a letter or the symbol of something. Not clear. The third one : Its just that I like the first version really much. I agree with the others
23rd Comment! Also, will sir, if you do an episode 2 of this is there a chance you could redesign my logo? Great video btw, i loved the vault redesign!
SPICE - for me you redesign actually makes no sense. When you put the flame above the "I" it looks like a candle. EDIT: I commented that few seconds before you told "we don't want it to look like a candle too much". The case is: it does.
lol, a lot of people within the comments seem to assume that I have to know every single logo that's ever been made. To me, it looked more like the Logitech logo. I didn't even know who Gousto were. Thanks for watching.
Hope you guys enjoyed the video! If you did remember to subscribe!
Hi, salam from Malaysia
Always great 👍 value and content ..
How can I join Reddit...
?
I find it 😎
I have to say, I feel the original designs are better on these lot.... the flame on your Spice doesn't look right, the orange shape is lost in the second logo and the Vault logo looks like it's for a security system. IMO the last logo was already perfectly fitting for a street wear brand and the letters 'V' & 'A' almost act as arrows pointing up and down showing it's a parkour/freerunning type brand.
More please!
The original „g“ looks more groovy than the redesigned sharp „g“.
Agreed
He’s good but not an expert in my opinion, I understand his overuse of principles but sometimes you need to break the rules
@@xyler9284 I feel that too, a logo doesn’t need to say what a company does in my opinion. The Vault logo is great, you feel the streetwear vibe. The version of his Vault logo doesn't make sense to me, it look like a lock company.
Agreed, I don’t read g in his rendition also
I didnt really see an upgrade to many of the logos he did lmao 😖
Think I'm gna end up unsubscribing: the past few videos I've watched have been much the same - I feel he's not really improving on stuff🤧
Nice video, good critiques! Although I'm not too sure about the vault logo. You said that it was meant to be a street wear brand, that brings the idea close that "vault" should not mean "safe" but rather "leap" or "jump". And in that scenario I'd actually prefer the OG version because the "VA" could be seen as directional indicators. To think this further it even follows the motion path of a jumping person: first down into the knees - then up.
Keep it up 💯
Good point!
You're missing the part where VA looks way too similar to another brand, that is extremely popular in the street wear atmosphere. RVCA.
I feel like the original "groovy" looks better, because it looks like an orange, while yours is kinda hard to understand, but considering that you did all that in maybe 5 minutes is just unbelievable🔥
Besides, the new logo is just a copy of the new Logitech one (I'm sure it's not done on purpose but the conclusion is the same :^p)
Starting with something is easier than starting with nothing, I would say the minimal effort and overuse of design principles limits his view on good design
@smuh there’s hundreds of g’s like this around nowadays. I don’t think this is original in the slightest and just copying hackneyed trends without actually creating something slightly more relevant.
I do have to say that I personally don't like either of redesigns completely. Yeah, the typography is better and fonts all in all look cleaner but my biggest problems are with the communication aspects of it. Spice looks like a candle company, groovy orange is neither an orange, nor groovy, and vault is generic to the bone. Think the keyhole is like the first idea a standard brand manager who has no idea about graphic design comes up with and sticks to it no matter what - not saying that's a bad thing, but the original logo had a bit bolder stance and didn't fall into the boomer category. Anywho, love your content, there is no perfect designs, and a bit of criticism has to be involved or we all become super inflated ego maniacs. Cheers!
Hello, I'm designer for VAULT logo and for streetwear better stands my version, because it's more minimal and easier to scale. Also I like your idea of fhe keyhole in "A". Thanks for your redesign love your work Will.
Maybe in future you will like to make design 1v1 with me on same brief and ask your subscribers which one is better without them knowing who designed the logos.
This is an amazing idea 💡
Hey man you done well, I also prefer yours and think it is more suitable for a streetwear brand
This is a good point, I think Will is not refining the designs based on any real context. He is looking at the name is playing off of it. I liked the Spice logo he did but preferred your Vault logo over his. It just looks cleaner and for the context of a clothing brand works better for that reason.
I like your VAULT logo more than his, yours was more suited for an streetwear brand
I think you're original VAULT logo was better, but I would stick the keyhole in the center of the U (maybe stretch it a bit to make it fit?)
I feel you possibly misinterpreted Vault. When I heard streetwear, my first thought was freerunning and vaulting over something (in which case the V and A arrows make perfect sense.
I think this is more of an issue in the naming of the brand rather than the interpretation of the logo. When you're naming a company, you have to consider all of the interpretations so as to not confuse the end user. Confusion is a brands worst nightmare. Confusion causes friction, and friction causes lack of connection.
My thoughts exactly. The original was way better.
I liked the first version better
I probably did ha. Good fun 5 minute redesign :)
@@willpatersondesign Well, it's still a good idea for some other brand...
Groovy Orange - Ultra minimal while making the G and orange integrate in the logo. Apparently that was too much so I'm going to make a plain geometric G that's better. (Also practically the same "g" as Logitech uses)
VAULT - A bit too minimalist and should integrate more to make it appear interesting. Making some connections to a literal vault kinda forgetting that it is a clothing brand.
I still like your videos and the advise you give. I feel like it really helps people that might be stuck in their designs, but stick to your preferences. Yeah every logo can be changed and altered, and you do respect the designer's work, but if it fits all of the things you like then there's no need to change it. Saying this is a good logo and I wouldn't change anything speaks a lot more as a professional KNOWING a design fulfills what it's suppose to do. Verses not seeing that and changing it anyways because you feel like you could do better.
Hope you see this a constructed criticism, keep up the dream.
Yeah, I noticed that trademark Logitech 'g' immediately. Can't say he blatantly copied it...he may have seen it at one point and the shape of it stick in his head as a pleasant shape. That's happened to me before.
I feel like the groovy orange logo could generally have gone into a more groovy type and icon/ 70s direction instead of minimalism. But i still feel like your redesign could work for that if you rounded out the corners :)
Great video!
I think what this is missing is context. This isn't baad if we're talking about graphic design principles alone, but I think if we're talking about commercial logo making then I don't think it's hitting the right markers. The groovy orange logo although an improvement in terms of readability is anything but groovy. Imo it's much too geometric and stark. As for VAULT, if it's a streetwear brand I feel like they're probably referencing vault as in the skateboarding term rather than a place to store money. But even if they're not I think what this series is missing is context in terms of what the company is and what is stands for. Someone who I feel like did this really well was Zimri Mayfield back in the day. He had people send in briefs about the company and using that explanation he would redesign their logo. It was about graphic design principles, but even moreso it was about brand imaging and marketing.
Yeah these had no context. Wanted to make a video showing how you could achieve different styles. Next time I'll get context
This channel has really inspired me to take the graphic design route and I’m going to college next year to do a graphic design course and hope to get into a graphic design field of work
Me too 👀
@@ev6ry good luck
In spice logo, you could've used an "i" of smaller case and bring that flame in line with the text so it looks more cohesive, the flame looks like it's not part of the logo...
I really like the groove orange logo 👍
Yeah I was thinking the same thing, a capital I wouldn’t have the dot or in this case flame symbol but a lower case i would and that’d have been the way to go I think.
The fact that you created these in bare minutes is absolutely amazing. 🔥Yet, I'm a bit bothered by the usage of a lock as a negative space for the "Vault" logo while in the "spice logo" for some reason, you said it was not the best to use the flame in the the P - it's the same prinicpal and the I does look like a candle in the new "spice logo.. Also, if one zooms out the new "vault" logo same happens (disappears) as does the OG spice logo.. So just a little bit confused there and would appreciate your elaborated thoughts here.
Nevertheless, great content, I still learn so much from these!
Thanks! The difference in my mind (within those few minutes) between the P and and A is the colour of type. If it has more colour (positive space) and if it's balanced it would work better - so the A kind of worked well for the lock. :) Hope that answers your question and thanks for watching
Wonderful! An 11 minute master class!
Thank you for taking the time to share your talent!
Love how Us Graphic Designers have different ideas and perspectives 💕 !
When I saw the second logo, it was reminding me of a company here in Poland. I checked and it looks very similar. Brand is Goodie
Love this new series! That treatment of Spice is 🔥
This video's gonna be a treat!
Love this new series!!
The g from #2 is the Logitech g 😬
The original orange logo was supposed to look like an orange. The updated one looks like a cartoon bomb.
I really dig the groove one, Spice could work also with just the icon a little bit bigger so you can use just the icon in different colors in bottles with different spicies, Vault I disagree, because is a streetwear brand it works way more in this abstract v upwards type of logo, it's not about preference, I think it speaks way more as a street brand logo and would looked absolutely amazing on some clothing photos.
Though this is just my opinion, please let me know what you think.
Your designing skills are sick👌🏻
Thanks :P
I think the vault-logo was good as the original. I mean if it's a streetbrand I don't really see what it has to do with locks except the actual word. Sorry but it is just confusing.
Super interesting series. Creating good, dynamic and timeless logos is a really challenging. Thanks. I learn a lot.
My brain overcomplicates stuff so easily. It looks so easy when you do it^^
I liked the enhancement for first two, but differently I am totally disagree in the VAULT logo redesign, the new logo has been seen a-lot, the small shape in the over size font is lose-lose strategy in designing logos, to be honest always try to avoid using the extra bold font unless you have a readable letters in smaller size such like H, L, T and in general any shape of letter which only have a square shape. Thank you WillP.
I am a old fan and like your content from the start of your career in TH-cam.
Loool, I just noticed after writing the comment that is my logo here is a an extra bold, and all has been done in square shape, this is will help you understand my point, as my logo if you see my comment from a Phone you can understand how is extra bold works just fine in sharp/square shapes.
I love the negative space application in logos. Great work!
Glad you like them!
I enjoyed it 👌 , really helpful ❤️. Keep growing 🔥
Glad to hear that
Nice bro as always! Dopeness! Helpful videos!
Happy to help!
The groovy original one looks better to me, if u flip it up side down, it makes an orange with a leaf above, so the only thing I would change is the color of the “leaf” to neon lime green, to make it stands out, increase the contrast, and people will see it as it’s made of 2 components (o and g), also make it more leafy
Vault one as well, it’s a casual street wear, the original suits better, your redesign is making it more like a lock or safe store
Good stuff. Just not seeing an orange in your redesign with the rectangle on the top. Also sorry for commenting on so many of your videos. Just found the channel and have been binging your videos for a couple of days now. Lol
Really like the vault logo. Nice work 💪
yeah, it was good...good tips for beginners. WHAT SOFTWARE DO YOUUSE?? I'm not a total beginner...I've been doing graphic design for years...the old school flyers, business cards etc mostly using canva, and trying my hand at landing pages, and websites using wix. But now I'm wanting to expand more towards real logo creation, and brand design...making it my career ....possibly acquiring some 'Real' serious clients in the near future. Thanks for any advice you can give. you're videos are teaching me a lot of valuable info that's helping change my perceptions and ideas....THANK YOU!
Shouldnt putten the lock into the U, it would be more symmetrical, also as you did mention the minimal VA look good, wouldve been worth exploring.
Spice: 10/10
Groovy Orange: 4/10 (original was better)
Vault: 3/10 (Too junky and asymmetrical)
though his Spice version is really good, better font and all, the original is more original, less obvious.
@@JessyFerrari I dig symmetry and I kinda like his "I". Maybe a tiki torch shaped 'I' would've looked better, but this is good too.
@@evelynjosie688 I do like it too. And his design is quite good. I just thought the original placement of the torch was more creative. Plus he criticized it, and then did something very similar for the other logo.
With the Vault, you could have stayed with original V and A and use the keyhole to reshape the inside of U.
That would be more clean and nice I think…
I remember when Instagram redesigned their logo in 2016. A lot of designers had something to say. It was criticized by a lot of pro & amateur designers. We eventually got used to it because it was a perfect redesign, still works, still functional & will always be.
Don't feel bad about having your logo criticized, it's only a different opinion.
You have no idea how many billboards & Street signs i redesign in my head every time i go out 😂
the groovy orange lokks great but looks like the G grom logitech! well still nice work
What I learned is that art is subjective, creativity is subjective. It's great to follow design principles. But in this case the originals were fine. Cos for spice I immediately thought candle. And the vault keyhole trick was neat but I went straight to locksmith. I just prefer the orignal Orange. 😁.
Love the spice redesign! Simple change but effective
to be honest I like both, sure I always enjoyed using bold fonts but I like the original ones too. The Vault font I preffer the original thickness althou your idea was great too. Great work WIll, Always pleased to watch your vids! greets!
Hey Will👋🏼
Hey :)
Great ideas; thank you so much for your videos!
Your re-design of 'Groovy Orange' was very similar to Gousto's logo.
Honest opinion I did prefer the redesigns for 'Spice', especially with the flame placement (and you chose to use font Gotham so YEEEAAAAAAHHH!!) and 'Groovy Orange' (which did make me think of 'Gousto'). The 'Vault' redesign I liked both (as mentioned the 'VA' works really well on the original) liked what was done with the keyhole (maybe a version with the keyhole full size within the 'A' with the middle part missing could be an option?). Grand vid, Will!
:D
Your accent makes me want to drink tea with you at 5 o'clock.
:')
6:04 it looks like a bomb Will
I think the vault logo is something a graphic design student would make 😭
Hey, Will! I like your redesigns, and I did my own versions. How could I share?
About the SPICE logo, I thought exactly what you did before you even did it
Post them on Reddit :D
i love to see others graphic designer showing how they creating their creativity. in this part, will..
The g that he made is actually from a previous logo design from a redditor that Will must have subconsciously copied. Check out Will Paterson’s video on Feb 5, 2021 and notice how the g logos are the exact same.
The spice logo would be awesome if you dipped a curve down into the i and out the flame in it
Okaaay les goo!
Love your content dude!
I appreciate that!
"Stay away from the cliché!" and then...VAULT > key hole! 😅 For streetwear, the original is better.
Keep on!
Capital «I» is not, as you see, a dot above a vertical line. So no, it does not make more sense to put the flame there. However, it looks better.
It does make sense - ha.
Need more of these🙌
And more you shall get :)
Were you using corel draw or inkscape?
The ‘G’ is clean, but it’s literally the Gousto logo haha
Logitech has a very similar G treatment too
Thought the same!
Hey! You use Adobe Illustrator, right?
Is that G redesign the same as the "gofit" logo you critiqued once? What was first?
I wonder if you can do the same but with TH-cam profile pictures
See I’d have put the flame in place of the C
🤔 🌶
Second design is present on Google.
Do you know that you don’t have to outline text manually with pentool? There is option to expand text into a shape with 2 clicks.
For me, all three before logos we're better. Spice with the little icon looks so much more cleaner and elevated then the I placement, which is more at hand. The second one was a bit too stiff and the third was really misinterpreted.
Hey Will! Do you have any thoughts on the new Facebook (now Meta) logo?
I'll make a video about it :)
groovy orange resembles a lot logitech logo.
It does! :)
I'm sure it's just me, but Will's redesigned groovy orange G looks more like a bikini than a G.
Ohh my god, the beginning of this video: "Okayy let's go" is a viral video in the Netherlands 😂😂 with a dad and a kid controlling a miniature fair and talking through the microphone. If you search for: "okay let's go" or maybe add "dumpert", you'll find it 😂
I've seen it, I quote it way too much haha
Idk, the only one that got a little better was the first one... And the thing that made it look better was the font, not the flame above the "I"...
you can put the flame on the c actually
Yes but the g icon already exist on the internet🤔🤔
WILL You are amazing XD Brazilian here!
Come to Brazil
The original vault stands out better and speaks “ elegant” imo
the groovy orange logo looks like the swiss shoe company "on"
Okaaaaay let's go
I kinda like the original “ VAULT “ one more
Hello sir
Which app is used to design logos?
Realise I'm late to the game on this one, but if I'm being honest I prefer the original designs on all 3 of them.
Spice - I know you said you didn't want it to look like a candle - but as soon as you made that change it's all I could see. Fine if it's a candle company, but otherwise it sends the wrong message. The original placement in the P made me think spicy food of some sort - basically it communicated heat and spice more generally than just a candle, which made me think flame only, not heat or spicy-ness. I did prefer your font choice though. Definitely think a wider typeface is better.
groovy orange - again I preferred the originals look with that graphic. The O was clearer and the shape for the g below I just have a general preference for. Personally I would have angled it slightly, and for the serrif you added to the top, I'd have made it look like a small leaf to emphasise the graphic of an orange. But that's me.
Vault - the key hole I think could work but not in the A. Looked a bit cartoony for me and definitely didn't communicate it as a streetwear brand. I think using it to create the U would have been a better option, but otherwise the original without any graphical element at all was still great I thought.
In saying all that, design is highly subjective too and I realise these are just the minor opinions of some schlub on the internet.
Only one I liked the first one better on was vault
I think all logos looked better before.
Edit : except for the "spice" one, the flame symbol is more visible and evocative so that's good.
What I think is wrong with the other twos is :
The orange stuff logo, the stick you added to the shape is too harsh compared to the roundness of the circles. Also I think it doesn't mean anything, it is not clear if it's a letter or the symbol of something. Not clear.
The third one : Its just that I like the first version really much. I agree with the others
Can we design logos on mobile phone? If we can then on which app??? guide please
10:05
I mean just look at the side-by-side comparison. The all look like the same logo.:)
very creative indeed.
Thank you! :D
I like the original “VAULT” a little better. Feel like the keyhole just ain’t it
Hmm points lost for use of Gotham... The most ubiquitous font in modern design. It's everywhere.
23rd Comment! Also, will sir, if you do an episode 2 of this is there a chance you could redesign my logo? Great video btw, i loved the vault redesign!
The logo for SPICE should have had the flame as the "C".
Maybe make the "I" a matchstick...
Make a video on how to make design knowledge creative. thanks in advance
@5:47 ...isn't that Gusto's logo? D:
SPICE - for me you redesign actually makes no sense.
When you put the flame above the "I" it looks like a candle.
EDIT: I commented that few seconds before you told "we don't want it to look like a candle too much".
The case is: it does.
The “g” in the second logo is just the “Guosto” logo
5:50 and there you go... the Gousto logo?
lol, a lot of people within the comments seem to assume that I have to know every single logo that's ever been made. To me, it looked more like the Logitech logo. I didn't even know who Gousto were. Thanks for watching.
The g looks really similar to the g in Logitech
I like all of the originals better
everything's connected.
your spice and vault redesign is not an upgrade, what you are doing is just showing other options than what the first designer did.
The orange logomark looks a bit too close to the Logitech logo.