Redesigning Your Logos! (Interesting results) 🔥 Ep1

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ความคิดเห็น • 224

  • @willpatersondesign
    @willpatersondesign  2 ปีที่แล้ว +55

    Hope you guys enjoyed the video! If you did remember to subscribe!

    • @salman9975
      @salman9975 2 ปีที่แล้ว +2

      Hi, salam from Malaysia

    • @mjmuftah271
      @mjmuftah271 2 ปีที่แล้ว +2

      Always great 👍 value and content ..
      How can I join Reddit...
      ?
      I find it 😎

    • @zdbra
      @zdbra 2 ปีที่แล้ว +1

      I have to say, I feel the original designs are better on these lot.... the flame on your Spice doesn't look right, the orange shape is lost in the second logo and the Vault logo looks like it's for a security system. IMO the last logo was already perfectly fitting for a street wear brand and the letters 'V' & 'A' almost act as arrows pointing up and down showing it's a parkour/freerunning type brand.

    • @ChrisCiliberto
      @ChrisCiliberto 2 ปีที่แล้ว

      More please!

  • @Timmax95
    @Timmax95 2 ปีที่แล้ว +509

    The original „g“ looks more groovy than the redesigned sharp „g“.

    • @jfosterdesigns
      @jfosterdesigns 2 ปีที่แล้ว +10

      Agreed

    • @xyler9284
      @xyler9284 2 ปีที่แล้ว +60

      He’s good but not an expert in my opinion, I understand his overuse of principles but sometimes you need to break the rules

    • @MasterOfNone7777
      @MasterOfNone7777 2 ปีที่แล้ว +63

      @@xyler9284 I feel that too, a logo doesn’t need to say what a company does in my opinion. The Vault logo is great, you feel the streetwear vibe. The version of his Vault logo doesn't make sense to me, it look like a lock company.

    • @kyledc4105
      @kyledc4105 2 ปีที่แล้ว +4

      Agreed, I don’t read g in his rendition also

    • @ArthurMac15
      @ArthurMac15 2 ปีที่แล้ว +17

      I didnt really see an upgrade to many of the logos he did lmao 😖
      Think I'm gna end up unsubscribing: the past few videos I've watched have been much the same - I feel he's not really improving on stuff🤧

  • @m7md6aha44
    @m7md6aha44 2 ปีที่แล้ว +242

    I feel like the original "groovy" looks better, because it looks like an orange, while yours is kinda hard to understand, but considering that you did all that in maybe 5 minutes is just unbelievable🔥

    • @ssougnez
      @ssougnez 2 ปีที่แล้ว +10

      Besides, the new logo is just a copy of the new Logitech one (I'm sure it's not done on purpose but the conclusion is the same :^p)

    • @xyler9284
      @xyler9284 2 ปีที่แล้ว +4

      Starting with something is easier than starting with nothing, I would say the minimal effort and overuse of design principles limits his view on good design

    • @harryfowler1917
      @harryfowler1917 2 ปีที่แล้ว +3

      @smuh there’s hundreds of g’s like this around nowadays. I don’t think this is original in the slightest and just copying hackneyed trends without actually creating something slightly more relevant.

  • @roberthalbach1461
    @roberthalbach1461 2 ปีที่แล้ว +136

    Nice video, good critiques! Although I'm not too sure about the vault logo. You said that it was meant to be a street wear brand, that brings the idea close that "vault" should not mean "safe" but rather "leap" or "jump". And in that scenario I'd actually prefer the OG version because the "VA" could be seen as directional indicators. To think this further it even follows the motion path of a jumping person: first down into the knees - then up.
    Keep it up 💯

    • @willpatersondesign
      @willpatersondesign  2 ปีที่แล้ว +19

      Good point!

    • @chrishaugh1655
      @chrishaugh1655 2 ปีที่แล้ว

      You're missing the part where VA looks way too similar to another brand, that is extremely popular in the street wear atmosphere. RVCA.

  • @Bbart77
    @Bbart77 2 ปีที่แล้ว +55

    I do have to say that I personally don't like either of redesigns completely. Yeah, the typography is better and fonts all in all look cleaner but my biggest problems are with the communication aspects of it. Spice looks like a candle company, groovy orange is neither an orange, nor groovy, and vault is generic to the bone. Think the keyhole is like the first idea a standard brand manager who has no idea about graphic design comes up with and sticks to it no matter what - not saying that's a bad thing, but the original logo had a bit bolder stance and didn't fall into the boomer category. Anywho, love your content, there is no perfect designs, and a bit of criticism has to be involved or we all become super inflated ego maniacs. Cheers!

  • @hristijanjaneski3986
    @hristijanjaneski3986 2 ปีที่แล้ว +315

    Hello, I'm designer for VAULT logo and for streetwear better stands my version, because it's more minimal and easier to scale. Also I like your idea of fhe keyhole in "A". Thanks for your redesign love your work Will.
    Maybe in future you will like to make design 1v1 with me on same brief and ask your subscribers which one is better without them knowing who designed the logos.

    • @imtiazbashir6902
      @imtiazbashir6902 2 ปีที่แล้ว +20

      This is an amazing idea 💡

    • @b.morosov1182
      @b.morosov1182 2 ปีที่แล้ว +54

      Hey man you done well, I also prefer yours and think it is more suitable for a streetwear brand

    • @LotusKay36
      @LotusKay36 2 ปีที่แล้ว +35

      This is a good point, I think Will is not refining the designs based on any real context. He is looking at the name is playing off of it. I liked the Spice logo he did but preferred your Vault logo over his. It just looks cleaner and for the context of a clothing brand works better for that reason.

    • @mucahidaslan158
      @mucahidaslan158 2 ปีที่แล้ว +16

      I like your VAULT logo more than his, yours was more suited for an streetwear brand

    • @sayididit2930
      @sayididit2930 2 ปีที่แล้ว +5

      I think you're original VAULT logo was better, but I would stick the keyhole in the center of the U (maybe stretch it a bit to make it fit?)

  • @StijnHommes
    @StijnHommes 2 ปีที่แล้ว +124

    I feel you possibly misinterpreted Vault. When I heard streetwear, my first thought was freerunning and vaulting over something (in which case the V and A arrows make perfect sense.

    • @JaredHardwick
      @JaredHardwick 2 ปีที่แล้ว +14

      I think this is more of an issue in the naming of the brand rather than the interpretation of the logo. When you're naming a company, you have to consider all of the interpretations so as to not confuse the end user. Confusion is a brands worst nightmare. Confusion causes friction, and friction causes lack of connection.

    • @Kylie-ry5ff
      @Kylie-ry5ff 2 ปีที่แล้ว +8

      My thoughts exactly. The original was way better.

    • @srl0003
      @srl0003 2 ปีที่แล้ว +4

      I liked the first version better

    • @willpatersondesign
      @willpatersondesign  2 ปีที่แล้ว +4

      I probably did ha. Good fun 5 minute redesign :)

    • @StijnHommes
      @StijnHommes 2 ปีที่แล้ว

      @@willpatersondesign Well, it's still a good idea for some other brand...

  • @samreimer1087
    @samreimer1087 2 ปีที่แล้ว +19

    The g from #2 is the Logitech g 😬

  • @albertovillalobos8055
    @albertovillalobos8055 2 ปีที่แล้ว +21

    Groovy Orange - Ultra minimal while making the G and orange integrate in the logo. Apparently that was too much so I'm going to make a plain geometric G that's better. (Also practically the same "g" as Logitech uses)
    VAULT - A bit too minimalist and should integrate more to make it appear interesting. Making some connections to a literal vault kinda forgetting that it is a clothing brand.
    I still like your videos and the advise you give. I feel like it really helps people that might be stuck in their designs, but stick to your preferences. Yeah every logo can be changed and altered, and you do respect the designer's work, but if it fits all of the things you like then there's no need to change it. Saying this is a good logo and I wouldn't change anything speaks a lot more as a professional KNOWING a design fulfills what it's suppose to do. Verses not seeing that and changing it anyways because you feel like you could do better.
    Hope you see this a constructed criticism, keep up the dream.

    • @bdwilcox
      @bdwilcox 2 ปีที่แล้ว

      Yeah, I noticed that trademark Logitech 'g' immediately. Can't say he blatantly copied it...he may have seen it at one point and the shape of it stick in his head as a pleasant shape. That's happened to me before.

  • @aarond9563
    @aarond9563 2 ปีที่แล้ว +4

    I think what this is missing is context. This isn't baad if we're talking about graphic design principles alone, but I think if we're talking about commercial logo making then I don't think it's hitting the right markers. The groovy orange logo although an improvement in terms of readability is anything but groovy. Imo it's much too geometric and stark. As for VAULT, if it's a streetwear brand I feel like they're probably referencing vault as in the skateboarding term rather than a place to store money. But even if they're not I think what this series is missing is context in terms of what the company is and what is stands for. Someone who I feel like did this really well was Zimri Mayfield back in the day. He had people send in briefs about the company and using that explanation he would redesign their logo. It was about graphic design principles, but even moreso it was about brand imaging and marketing.

    • @willpatersondesign
      @willpatersondesign  2 ปีที่แล้ว

      Yeah these had no context. Wanted to make a video showing how you could achieve different styles. Next time I'll get context

  • @nils_b
    @nils_b 2 ปีที่แล้ว +4

    I think the vault-logo was good as the original. I mean if it's a streetbrand I don't really see what it has to do with locks except the actual word. Sorry but it is just confusing.

  • @user-wk8vo4ju7o
    @user-wk8vo4ju7o 2 ปีที่แล้ว +26

    In spice logo, you could've used an "i" of smaller case and bring that flame in line with the text so it looks more cohesive, the flame looks like it's not part of the logo...
    I really like the groove orange logo 👍

    • @LotusKay36
      @LotusKay36 2 ปีที่แล้ว +3

      Yeah I was thinking the same thing, a capital I wouldn’t have the dot or in this case flame symbol but a lower case i would and that’d have been the way to go I think.

  • @evelynjosie688
    @evelynjosie688 2 ปีที่แล้ว +3

    Spice: 10/10
    Groovy Orange: 4/10 (original was better)
    Vault: 3/10 (Too junky and asymmetrical)

    • @JessyFerrari
      @JessyFerrari 2 ปีที่แล้ว

      though his Spice version is really good, better font and all, the original is more original, less obvious.

    • @evelynjosie688
      @evelynjosie688 2 ปีที่แล้ว

      @@JessyFerrari I dig symmetry and I kinda like his "I". Maybe a tiki torch shaped 'I' would've looked better, but this is good too.

    • @JessyFerrari
      @JessyFerrari 2 ปีที่แล้ว

      @@evelynjosie688 I do like it too. And his design is quite good. I just thought the original placement of the torch was more creative. Plus he criticized it, and then did something very similar for the other logo.

  • @Sald8Trin
    @Sald8Trin 2 ปีที่แล้ว +13

    Sorry but 2/3 of them you botched and called it a day. I appreciate your skill but I don't see you as a ultimate guru and not everything you do is necessary better. And this video has this vibe a little bit

    • @willpatersondesign
      @willpatersondesign  2 ปีที่แล้ว +4

      These designs (aside from the Logitech G 😂) are better for commercial work. I'm not the best and have never claimed to be a "guru" - I see myself more as a "guide". If you don't like it, that's fine! Tell me constructively and we'll both learn. There's no point just telling me the video has a "vibe". That's not helpful or constructive to any debate haha.

  • @888records
    @888records 2 ปีที่แล้ว +1

    I wasn’t a fan if thus episode. I actually find the new g harder to read and too pointy. I think the flame stands out too much on top. If vault is a clothing brand then the first logo looks more high end while the other one looks trashy for clothing, it looks more for a game, escape room, password manager, etc.

  • @JH-sp1jh
    @JH-sp1jh 2 ปีที่แล้ว +9

    I feel like the groovy orange logo could generally have gone into a more groovy type and icon/ 70s direction instead of minimalism. But i still feel like your redesign could work for that if you rounded out the corners :)
    Great video!

  • @FranciscoBorgesDesigner
    @FranciscoBorgesDesigner 2 ปีที่แล้ว +13

    "Stay away from the cliché!" and then...VAULT > key hole! 😅 For streetwear, the original is better.
    Keep on!

  • @mwavision
    @mwavision 2 ปีที่แล้ว +8

    I really dig the groove one, Spice could work also with just the icon a little bit bigger so you can use just the icon in different colors in bottles with different spicies, Vault I disagree, because is a streetwear brand it works way more in this abstract v upwards type of logo, it's not about preference, I think it speaks way more as a street brand logo and would looked absolutely amazing on some clothing photos.
    Though this is just my opinion, please let me know what you think.

  • @Hebe73
    @Hebe73 2 ปีที่แล้ว +6

    When I saw the second logo, it was reminding me of a company here in Poland. I checked and it looks very similar. Brand is Goodie

  • @moshemilstein164
    @moshemilstein164 2 ปีที่แล้ว +2

    The original orange logo was supposed to look like an orange. The updated one looks like a cartoon bomb.

  • @rizkyfirmansyah7
    @rizkyfirmansyah7 2 ปีที่แล้ว +4

    your spice and vault redesign is not an upgrade, what you are doing is just showing other options than what the first designer did.

  • @grazinabockute6456
    @grazinabockute6456 2 ปีที่แล้ว +7

    The fact that you created these in bare minutes is absolutely amazing. 🔥Yet, I'm a bit bothered by the usage of a lock as a negative space for the "Vault" logo while in the "spice logo" for some reason, you said it was not the best to use the flame in the the P - it's the same prinicpal and the I does look like a candle in the new "spice logo.. Also, if one zooms out the new "vault" logo same happens (disappears) as does the OG spice logo.. So just a little bit confused there and would appreciate your elaborated thoughts here.
    Nevertheless, great content, I still learn so much from these!

    • @willpatersondesign
      @willpatersondesign  2 ปีที่แล้ว +1

      Thanks! The difference in my mind (within those few minutes) between the P and and A is the colour of type. If it has more colour (positive space) and if it's balanced it would work better - so the A kind of worked well for the lock. :) Hope that answers your question and thanks for watching

  • @ElusivePhantom
    @ElusivePhantom 2 ปีที่แล้ว +1

    The g that he made is actually from a previous logo design from a redditor that Will must have subconsciously copied. Check out Will Paterson’s video on Feb 5, 2021 and notice how the g logos are the exact same.

  • @AndereRickert
    @AndereRickert 2 ปีที่แล้ว +1

    Ohh my god, the beginning of this video: "Okayy let's go" is a viral video in the Netherlands 😂😂 with a dad and a kid controlling a miniature fair and talking through the microphone. If you search for: "okay let's go" or maybe add "dumpert", you'll find it 😂

  • @glitchstudios9252
    @glitchstudios9252 2 ปีที่แล้ว +2

    23rd Comment! Also, will sir, if you do an episode 2 of this is there a chance you could redesign my logo? Great video btw, i loved the vault redesign!

  • @brettricheatwork
    @brettricheatwork 2 ปีที่แล้ว +4

    Hey Will! Do you have any thoughts on the new Facebook (now Meta) logo?

  • @ahmad1xa
    @ahmad1xa 2 ปีที่แล้ว +1

    I liked the enhancement for first two, but differently I am totally disagree in the VAULT logo redesign, the new logo has been seen a-lot, the small shape in the over size font is lose-lose strategy in designing logos, to be honest always try to avoid using the extra bold font unless you have a readable letters in smaller size such like H, L, T and in general any shape of letter which only have a square shape. Thank you WillP.
    I am a old fan and like your content from the start of your career in TH-cam.

    • @ahmad1xa
      @ahmad1xa 2 ปีที่แล้ว +1

      Loool, I just noticed after writing the comment that is my logo here is a an extra bold, and all has been done in square shape, this is will help you understand my point, as my logo if you see my comment from a Phone you can understand how is extra bold works just fine in sharp/square shapes.

  • @nafimulabir
    @nafimulabir 2 ปีที่แล้ว +1

    I'm sure it's just me, but Will's redesigned groovy orange G looks more like a bikini than a G.

  • @unaigzsg
    @unaigzsg 2 ปีที่แล้ว +2

    I like all of the originals better

  • @SimplethingsOfficial
    @SimplethingsOfficial 2 ปีที่แล้ว +2

    See I’d have put the flame in place of the C
    🤔 🌶

  • @TheCrunkyBaby
    @TheCrunkyBaby 2 ปีที่แล้ว +1

    Your re-design of 'Groovy Orange' was very similar to Gousto's logo.

  • @harrymcnamara2684
    @harrymcnamara2684 2 ปีที่แล้ว +3

    The ‘G’ is clean, but it’s literally the Gousto logo haha

    • @EmilAllard
      @EmilAllard 2 ปีที่แล้ว +1

      Logitech has a very similar G treatment too

    • @dannyr2976
      @dannyr2976 2 ปีที่แล้ว

      Thought the same!

  • @nicholasfuric
    @nicholasfuric 2 ปีที่แล้ว +1

    You need to stop saying things like “the ____ is wrong.”

  • @hakeemnazeem1204
    @hakeemnazeem1204 2 ปีที่แล้ว +1

    With the Vault, you could have stayed with original V and A and use the keyhole to reshape the inside of U.
    That would be more clean and nice I think…

  • @roxana172
    @roxana172 2 ปีที่แล้ว +2

    For me, all three before logos we're better. Spice with the little icon looks so much more cleaner and elevated then the I placement, which is more at hand. The second one was a bit too stiff and the third was really misinterpreted.

  • @Aman1984
    @Aman1984 2 ปีที่แล้ว +4

    groovy orange resembles a lot logitech logo.

  • @JoshGmit
    @JoshGmit 2 ปีที่แล้ว +2

    My brain overcomplicates stuff so easily. It looks so easy when you do it^^

  • @Leo-zq5lw
    @Leo-zq5lw 2 ปีที่แล้ว +2

    Yes but the g icon already exist on the internet🤔🤔

  • @crystalwilson3777
    @crystalwilson3777 2 ปีที่แล้ว

    yeah, it was good...good tips for beginners. WHAT SOFTWARE DO YOUUSE?? I'm not a total beginner...I've been doing graphic design for years...the old school flyers, business cards etc mostly using canva, and trying my hand at landing pages, and websites using wix. But now I'm wanting to expand more towards real logo creation, and brand design...making it my career ....possibly acquiring some 'Real' serious clients in the near future. Thanks for any advice you can give. you're videos are teaching me a lot of valuable info that's helping change my perceptions and ideas....THANK YOU!

  • @DanielCoto93
    @DanielCoto93 2 ปีที่แล้ว +4

    Love this new series!!

  • @Arek.Arkadiusz
    @Arek.Arkadiusz 2 ปีที่แล้ว

    SPICE - for me you redesign actually makes no sense.
    When you put the flame above the "I" it looks like a candle.
    EDIT: I commented that few seconds before you told "we don't want it to look like a candle too much".
    The case is: it does.

  • @NEKO-mw9id
    @NEKO-mw9id 2 ปีที่แล้ว

    I like these videos I just feel like sometimes you make it sound like the people’s designs are really bad and as you say “wrong” which.. is weird cause it’s just kinda shitting on people’s art. Like idk there’s a way to improve them and give advice without making it seem like the other design was so bad and so wrong and “look how much better I did in 5 minutes” type of attitude. Idk maybe it’s just me but I do like the idea of these videos. Maybe if you took a little more time to redesign them it wouldn’t come across as weird and i think people would like it more seeing your actual ideas and/or full improvements.

  • @sammoor1316
    @sammoor1316 2 ปีที่แล้ว +3

    Love this new series! That treatment of Spice is 🔥

  • @gamify4228
    @gamify4228 2 ปีที่แล้ว +2

    This channel has really inspired me to take the graphic design route and I’m going to college next year to do a graphic design course and hope to get into a graphic design field of work

    • @ev6ry
      @ev6ry 2 ปีที่แล้ว

      Me too 👀

    • @gamify4228
      @gamify4228 2 ปีที่แล้ว +1

      @@ev6ry good luck

  • @RohanAkshaiKumar
    @RohanAkshaiKumar 2 ปีที่แล้ว

    I like the concept and the way you wanted to do. But i disliked all 3 redesigns, especially the groovy orange. People out there are great and doing work great related to what the client actually need. The concept of redesign is good but again, i disagree with every redesign shown this episode. Sorry 😅

  • @designerlab7822
    @designerlab7822 2 ปีที่แล้ว +1

    Second design is present on Google.

  • @ChaossX77
    @ChaossX77 ปีที่แล้ว

    Good stuff. Just not seeing an orange in your redesign with the rectangle on the top. Also sorry for commenting on so many of your videos. Just found the channel and have been binging your videos for a couple of days now. Lol

  • @jimmi1156
    @jimmi1156 2 ปีที่แล้ว +1

    I like the original “VAULT” a little better. Feel like the keyhole just ain’t it

  • @FelixVanGucht
    @FelixVanGucht 2 ปีที่แล้ว

    Shouldnt putten the lock into the U, it would be more symmetrical, also as you did mention the minimal VA look good, wouldve been worth exploring.

  • @David-hk4yc
    @David-hk4yc 2 ปีที่แล้ว +2

    Really like the vault logo. Nice work 💪

  • @manuelfarcas1023
    @manuelfarcas1023 2 ปีที่แล้ว +2

    Great ideas; thank you so much for your videos!

  • @LockedInNOW
    @LockedInNOW 2 ปีที่แล้ว +1

    Love how Us Graphic Designers have different ideas and perspectives 💕 !

  • @liftabrush3519
    @liftabrush3519 2 ปีที่แล้ว +2

    This video's gonna be a treat!

  • @fegfx
    @fegfx 2 ปีที่แล้ว

    the groovy orange lokks great but looks like the G grom logitech! well still nice work

  • @thejagman22
    @thejagman22 2 ปีที่แล้ว

    Hmm points lost for use of Gotham... The most ubiquitous font in modern design. It's everywhere.

  • @Arek.Arkadiusz
    @Arek.Arkadiusz 2 ปีที่แล้ว

    10:05
    I mean just look at the side-by-side comparison. The all look like the same logo.:)

  • @blackgrafix6079
    @blackgrafix6079 2 ปีที่แล้ว +1

    Bro rate my logo please

  • @zumbidoagudo
    @zumbidoagudo 2 ปีที่แล้ว

    WILL You are amazing XD Brazilian here!
    Come to Brazil

  • @federicoaguilar7610
    @federicoaguilar7610 2 ปีที่แล้ว

    Is that G redesign the same as the "gofit" logo you critiqued once? What was first?

  • @amandartworks459
    @amandartworks459 ปีที่แล้ว

    Hey, Will! I like your redesigns, and I did my own versions. How could I share?
    About the SPICE logo, I thought exactly what you did before you even did it

  • @nbarr318
    @nbarr318 2 ปีที่แล้ว +3

    I like the originals better except the Groovy Orange

  • @alann0109
    @alann0109 2 ปีที่แล้ว

    The groovy original one looks better to me, if u flip it up side down, it makes an orange with a leaf above, so the only thing I would change is the color of the “leaf” to neon lime green, to make it stands out, increase the contrast, and people will see it as it’s made of 2 components (o and g), also make it more leafy

    • @alann0109
      @alann0109 2 ปีที่แล้ว

      Vault one as well, it’s a casual street wear, the original suits better, your redesign is making it more like a lock or safe store

  • @passive-aggressive
    @passive-aggressive 2 ปีที่แล้ว

    I think you are just showing off Gotham which is a very expensive font.

  • @justenjoydesign
    @justenjoydesign 2 ปีที่แล้ว

    Aww I wanna be part of the Patterson family... I'm a whole lot rather cringe

  • @martafuentes443
    @martafuentes443 2 ปีที่แล้ว

    The "G" of your Groovy version is the same as Logitech XD... wtf

  • @emanuelthecreator6164
    @emanuelthecreator6164 2 ปีที่แล้ว +1

    the groovy orange logo looks like the swiss shoe company "on"

  • @cultmyk
    @cultmyk 2 ปีที่แล้ว

    Original VAULT looked better in my opinion.

  • @alyssarigters9554
    @alyssarigters9554 2 ปีที่แล้ว

    I think the vault logo is something a graphic design student would make 😭

  • @riten
    @riten 2 ปีที่แล้ว

    You remind me of that bad guy from the Fringe show

  • @azaliakhizar8503
    @azaliakhizar8503 2 ปีที่แล้ว

    Can we design logos on mobile phone? If we can then on which app??? guide please

  • @maxdenton3708
    @maxdenton3708 2 ปีที่แล้ว

    Im not sure about any of the 'better' designs like this was a bit of a shitter

  • @Muzza
    @Muzza 2 ปีที่แล้ว

    The “g” in the second logo is just the “Guosto” logo

  • @ayopriede632
    @ayopriede632 2 ปีที่แล้ว +1

    Do you know that you don’t have to outline text manually with pentool? There is option to expand text into a shape with 2 clicks.

  • @BradK02
    @BradK02 2 ปีที่แล้ว

    What I learned is that art is subjective, creativity is subjective. It's great to follow design principles. But in this case the originals were fine. Cos for spice I immediately thought candle. And the vault keyhole trick was neat but I went straight to locksmith. I just prefer the orignal Orange. 😁.

  • @kozmoz5172
    @kozmoz5172 2 ปีที่แล้ว

    I kinda like the original “ VAULT “ one more

  • @JulonSen
    @JulonSen 2 ปีที่แล้ว

    Make a video on how to make design knowledge creative. thanks in advance

  • @ev6ry
    @ev6ry 2 ปีที่แล้ว

    The original vault stands out better and speaks “ elegant” imo

  • @Surito
    @Surito 2 ปีที่แล้ว +1

    6:04 it looks like a bomb Will

  • @MM_Sheehan
    @MM_Sheehan 2 ปีที่แล้ว +1

    The logo for SPICE should have had the flame as the "C".

    • @MM_Sheehan
      @MM_Sheehan 2 ปีที่แล้ว

      Maybe make the "I" a matchstick...

  • @SomeKindaDog
    @SomeKindaDog 2 ปีที่แล้ว

    I wonder if you can do the same but with TH-cam profile pictures

  • @electroforp
    @electroforp 2 ปีที่แล้ว

    @5:47 ...isn't that Gusto's logo? D:

  • @ambientlotus
    @ambientlotus 2 ปีที่แล้ว

    Hey! You use Adobe Illustrator, right?

  • @ObscenumLoL
    @ObscenumLoL 2 ปีที่แล้ว

    Idk, the only one that got a little better was the first one... And the thing that made it look better was the font, not the flame above the "I"...

  • @Scotyty
    @Scotyty 2 ปีที่แล้ว

    The groove is hardly original its basically Gousto

  • @Mania26
    @Mania26 2 ปีที่แล้ว

    Your accent makes me want to drink tea with you at 5 o'clock.

  • @robertdufour2456
    @robertdufour2456 ปีที่แล้ว

    Wonderful! An 11 minute master class!
    Thank you for taking the time to share your talent!

  • @tax506
    @tax506 2 ปีที่แล้ว

    Only one I liked the first one better on was vault

  • @azaliakhizar8503
    @azaliakhizar8503 2 ปีที่แล้ว

    Hello sir
    Which app is used to design logos?

  • @rocheuro
    @rocheuro 2 ปีที่แล้ว

    to be honest I like both, sure I always enjoyed using bold fonts but I like the original ones too. The Vault font I preffer the original thickness althou your idea was great too. Great work WIll, Always pleased to watch your vids! greets!

  • @blackifiok
    @blackifiok 2 ปีที่แล้ว

    I remember when Instagram redesigned their logo in 2016. A lot of designers had something to say. It was criticized by a lot of pro & amateur designers. We eventually got used to it because it was a perfect redesign, still works, still functional & will always be.
    Don't feel bad about having your logo criticized, it's only a different opinion.
    You have no idea how many billboards & Street signs i redesign in my head every time i go out 😂

  • @poe1593
    @poe1593 2 ปีที่แล้ว

    The g looks really similar to the g in Logitech

  • @abdulwaheedkhatri4638
    @abdulwaheedkhatri4638 2 ปีที่แล้ว

    Were you using corel draw or inkscape?

  • @rohanranjan616
    @rohanranjan616 2 ปีที่แล้ว +1

    I enjoyed it 👌 , really helpful ❤️. Keep growing 🔥

  • @oppositeday9020
    @oppositeday9020 2 ปีที่แล้ว

    The spice logo would be awesome if you dipped a curve down into the i and out the flame in it

  • @Themambagirl
    @Themambagirl 2 ปีที่แล้ว

    El primero se parece al logo de maleficent

  • @orangbiasa728
    @orangbiasa728 2 ปีที่แล้ว

    you can put the flame on the c actually

  • @jhmvicta8
    @jhmvicta8 2 ปีที่แล้ว

    Making your logos worse ep. 1

  • @ankitsatsangi7113
    @ankitsatsangi7113 2 ปีที่แล้ว

    How do I submit my logo to see what idea you come up with?

  • @adesbaseg
    @adesbaseg 2 ปีที่แล้ว

    Capital «I» is not, as you see, a dot above a vertical line. So no, it does not make more sense to put the flame there. However, it looks better.

  • @a16traceur
    @a16traceur 2 ปีที่แล้ว

    Super interesting series. Creating good, dynamic and timeless logos is a really challenging. Thanks. I learn a lot.