Hi Greg, I work at a digital marketing agency, the area I'm struggling with is a fixed outcome. Because there are so many competitors and variables for each client, the forecast of what we KPIs we can achieve will be different for each client. Is there a way of looking at this in a fixed way?
well it starts with only seliing one offer with one outcome/transformation. So what do you currently do for clients? what is the specific result for the specific client?
Super interesting! Thanks for this! Do you have any experience with clients productizing a photography business - essentially content creation for businesses?
Hey Greg, I ran a lead generation agency which we're looking to productize. Part of our offer is our client's ability to convert a lead to a client. I'm struggling to formulate a fixed outcome and deliverable when there's an element that's out of my control. I plan on doing training to manage expectations and also guide the client on how to use our systems. But how would I package this given this challenge?
Either price based on what you control, and set better expectations,or acquire the skill to manage and control more of the process and price accordingly.
@@gregoryjhickman thanks man, good insight. How would you price something like lead gen where lead costs vary from month to month? My concept is to package the media costs into the MRR but I'm nervous about costs going up in a month and us making a loss. I see this a bit different to say a logo design agency who's costs are a lot more fixed.
I'm looking into productized web design service. I only want to offer 5 page websites. I think 5 pages for a local business is enough. Ill also be adding a blog page that i will update once a month. It also comes with unlimited edit requests... hosting.. domian.. professional email address and policy laws. The problem I'm having is pricing. This is a subscription based. They can cancel anytime due to not using a contract. Any suggestions on pricing. I'm from the uk if that helps
Hi first thanks great video, second link is broken for session. I wonder if you continue deliver Ads, paid ads or just the funnel is ok with clients i want to know if its good only building or mixing like add-ons to the service to sell them traffic packages makes sense?
Hi Greg! Great video! My productised service is £60k. Do you believe in providing a payment plan, or getting the full payment up front? The delivery time is 3 months for the client.
It really depends. You could offer a pay In full discount for $50k. Or split pay. Or 3 payments. Depends on the deliverable. The promised result. The value etc. Terms should work for both you and the buyer.
Hlo Greg , loved your video.want to ask how productized service is different from digital products like consulting and courses.as you have seen in ladder of wealth creation by Nathan Barry.
I think most go from service -> productized service -> to consulting -> product. Nowadays I think there is actually more of an opportunity for a hybrid. So I think about the scalable delivery ingredients of each and how can they be combined. There can be parts of a productized service that starts with consulting then goes into the service. Traditionally I think a productized service simply means Pre-Defined solution that solves a pre-defined problem, for a pred-defined price, with a pre-defined outcome,, with pre-defined scope delivered in a pre-defined amount of time. thus there could be productized consulting. Consult on one specific thing. As you move to online programs and digital products like courses - you package that IP into a curriculum that can be consumed on-demand. So, I think the convo is more about how 'sclable' is the deliverable. Make sense?
@@gregoryjhickman Insightful! Cleared every doubt i have in my mind between these various business models. Thank you so much for producing this value packed content.
Thanks for helping me gain clarity about productizing my service.
you're welcome!
Thank you so much for this video! It has giving me so much clarity
This is amazing! It made a lot things fall into place for me.
Im glad, which was the most helpful?
Awesome!
Do you mind sharing what program/set up you use to use your iPad as a white board and have it on the screen?
Ecamm live with notability .
Hi Greg, I work at a digital marketing agency, the area I'm struggling with is a fixed outcome. Because there are so many competitors and variables for each client, the forecast of what we KPIs we can achieve will be different for each client. Is there a way of looking at this in a fixed way?
well it starts with only seliing one offer with one outcome/transformation.
So what do you currently do for clients? what is the specific result for the specific client?
Really useful advice, thanks, appreciate it
What was your biggest takeaway?
Niice, smart, well-structured insights ❤
Was really good thank you
You're welcome
Thanks for this, Greg. You've just confirmed our current path toward growing our practice. Super helpful.
tell me about it and let me know if you want some help?
Super interesting! Thanks for this! Do you have any experience with clients productizing a photography business - essentially content creation for businesses?
Yup, we've worked with content creators before. V
Appreciated the video, good visualization
Glad you enjoyed
You are very helpful, actually. Thank you for such good advice!
Glad it was helpful!
Hey Greg, I ran a lead generation agency which we're looking to productize. Part of our offer is our client's ability to convert a lead to a client. I'm struggling to formulate a fixed outcome and deliverable when there's an element that's out of my control. I plan on doing training to manage expectations and also guide the client on how to use our systems. But how would I package this given this challenge?
Either price based on what you control, and set better expectations,or acquire the skill to manage and control more of the process and price accordingly.
@@gregoryjhickman thanks man, good insight. How would you price something like lead gen where lead costs vary from month to month? My concept is to package the media costs into the MRR but I'm nervous about costs going up in a month and us making a loss. I see this a bit different to say a logo design agency who's costs are a lot more fixed.
Thank you, Greg
I'm looking into productized web design service.
I only want to offer 5 page websites. I think 5 pages for a local business is enough. Ill also be adding a blog page that i will update once a month.
It also comes with unlimited edit requests... hosting.. domian.. professional email address and policy laws.
The problem I'm having is pricing. This is a subscription based. They can cancel anytime due to not using a contract.
Any suggestions on pricing. I'm from the uk if that helps
Hi first thanks great video, second link is broken for session. I wonder if you continue deliver Ads, paid ads or just the funnel is ok with clients i want to know if its good only building or mixing like add-ons to the service to sell them traffic packages makes sense?
Which link? I'm not sure I'm grasping the specific question. Can you clarify?
Great video! I leave this comment as a BIG THANKS!
Thank you!
Thanks for the clear explanation!
My main problem is fixed scope all the customers are not same sized scope increases every quarter or every year.
Great stuff as always!
Thank you sir. What's been the biggest takeaway?
Hi Greg! Great video! My productised service is £60k. Do you believe in providing a payment plan, or getting the full payment up front? The delivery time is 3 months for the client.
It really depends. You could offer a pay In full discount for $50k.
Or split pay. Or 3 payments. Depends on the deliverable. The promised result. The value etc.
Terms should work for both you and the buyer.
60 k wow , what's your service ?
Do you mean “automate”?
What do you mean?
Hlo Greg , loved your video.want to ask how productized service is different from digital products like consulting and courses.as you have seen in ladder of wealth creation by Nathan Barry.
I think most go from service -> productized service -> to consulting -> product. Nowadays I think there is actually more of an opportunity for a hybrid. So I think about the scalable delivery ingredients of each and how can they be combined. There can be parts of a productized service that starts with consulting then goes into the service.
Traditionally I think a productized service simply means Pre-Defined solution that solves a pre-defined problem, for a pred-defined price, with a pre-defined outcome,, with pre-defined scope delivered in a pre-defined amount of time.
thus there could be productized consulting. Consult on one specific thing.
As you move to online programs and digital products like courses - you package that IP into a curriculum that can be consumed on-demand. So, I think the convo is more about how 'sclable' is the deliverable. Make sense?
@@gregoryjhickman Insightful! Cleared every doubt i have in my mind between these various business models. Thank you so much for producing this value packed content.
@@rajoriginals glad it helped.