The power of persistence | Isha Jaiswal | TEDxNicmar

Success isn’t always a straight path it comes with challenges, failures, and doubts. In this talk, CA Isha Jaiswal shared her journey from struggling with CA exams and facing societal pressure to landing her dream job at a Big 4. But even after years of hard work, something still felt missing. She began creating content late at night, which soon turned into a passion. Leaving a stable job was a tough choice, but she took the risk and started from zero. Today, with a thriving community of 600,000+, her story is proof that trusting the process and taking bold steps can truly change your life. Isha Jaiswal is a dynamic Chartered Accountant and a visionary co-founder of two influential ventures, Grad Me Up! and CleanTax.
With over 5 years of experience in finance, Isha has transitioned from working with top-tier firms like Tata, Mahindra, and Big 4 audit firms to becoming a prominent figure in the education and taxation sectors.
As the Co-Founder of Grad Me Up!, Isha has empowered over 10,000 students by providing essential skills in finance, Excel, Power BI, and Tableau. Her innovative teaching methods and practical solutions have made complex financial and data concepts accessible and engaging.
Under her leadership, Grad Me Up! has developed a strong online presence, amassing a community of over 350K followers on Instagram, eager to learn about corporate hacks, personal finance, and more.
In addition to her educational initiatives, Isha co-founded CleanTax, a premier taxation, accounting, and legal services firm.
With over a decade of expertise, CleanTax has successfully addressed more than 6,500 client queries, filed over 3,700 GST and ITRs, and incorporated over 200 companies. Isha's commitment to high standards of integrity and innovative solutions has made CleanTax a trusted partner for clients navigating complex financial landscapes.
Isha's mission is to make finance accessible and engaging for everyone. Her dedication to sharing valuable information in a simple and engaging manner has made her a trusted mentor and advisor to many. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx