Mastering the Art of Talent Attraction and Retention with Tyler Campbell | The Dirty Boots Show #10

This week, Chris Nixon chats with Tyler Campbell, CEO of Storybuilder and host of the Construction Brothers Podcast, about combating burnout, the effects of COVID-19 on his business, and how to create an employee-centric workforce.
Tyler came into his family business, ABSI, as an apprentice beginning in early 2012 and worked there for 10 years. During that time in the industry, Tyler fell in love with helping construction companies tell their stories through social media, podcasting, design, photography, and videography. He began to notice the difficulties construction companies have when hiring marketers. Marketers typically don't have industry experience, so the content that they create doesn't resonate as much as it could.
So in 2021, Tyler launched Storybuilder with the mission to help contractors tell their stories by developing a strategy around social media, creating content, clarifying messaging, developing employee advocacy, and building influence.
The Dirty Boots Show is brought to you by Assignar-the all-in-one construction operations software that empowers contractors worldwide to build more. Make sure to follow @assignar on social media to keep up with our latest podcast episode releases. Thanks for watching!
#construction #constructionlife #podcast #podcaster #constructionpodcast #marketing