How to speak like a consultant: McKinsey top-down communication framework explained

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I explain how McKinsey consultants plan and manage communication with top managers.
00:00 Intro
00:33 Why it's important to structure communication in a special way
01:48 3 examples of regular and improved communication
05:31 Communication frameworks
06:46 Exceptions: Where this approach does not work
07:55 Books
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Extra points for making a top-down communication video also top-down.