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Kallaway
United States
เข้าร่วมเมื่อ 3 ต.ค. 2024
I help builders grow their businesses faster.
I've spent the last few years obsessing over content strategy, distribution & growth. I currently generate 30M views/month on my personal channels (1B+ views total) and have worked with brands like Meta, Google, Adobe, Salesforce, and countless tech startups.
On this channel, I breakdown marketing playbooks & content strategies for growing businesses from $1 to $100M in revenue.
I like to go broad (psychology) and deep (tactics). If you're looking for ways to grow your business faster, you'll like this channel.
Btw, I go even deeper on this stuff (for free) in my content newsletter, Content Department: content.game
I've also put together a free 5 day email course breaking down my content virality formula I used to make 170 viral videos: viralityblueprint.com
I've spent the last few years obsessing over content strategy, distribution & growth. I currently generate 30M views/month on my personal channels (1B+ views total) and have worked with brands like Meta, Google, Adobe, Salesforce, and countless tech startups.
On this channel, I breakdown marketing playbooks & content strategies for growing businesses from $1 to $100M in revenue.
I like to go broad (psychology) and deep (tactics). If you're looking for ways to grow your business faster, you'll like this channel.
Btw, I go even deeper on this stuff (for free) in my content newsletter, Content Department: content.game
I've also put together a free 5 day email course breaking down my content virality formula I used to make 170 viral videos: viralityblueprint.com
What I Learned After 1 Year Of Being A Full-Time Creator
Get my free blueprint for making viral videos (900K+ followers, 1B+ views): viralityblueprint.com
This video was originally recorded in July 2024 (after I completed my first year as a full-time entrepreneur [July '23 - July '24 and before I started this channel). A lot has changed since then. Income, traction, confidence, skills have all gone way up. When I recorded this, I hadn't cracked TH-cam.
Even though this video was recorded a while ago, it's important to me that I have the authentic year 1 recap on this channel. I think it will be cool to be able to look back on the full set of annual reviews in 10 years.
My current entrepreneurial goal is to generated $1M per month in income while documenting the entire journey so others can extract the learnings for themselves. I call this series, Blueprint (blueprint.game)
Video Time Stamps:
0:00 Intro
0:55 Year 1 Metrics
2:46 Year 1 Wins & Losses
8:39 Year 2 Strategy
11:35 Biggest Learnings
Top Content Resources:
1. If you want to get an edge as a creator & learn about content trends before everyone else, I share everything I find here for free: Content Department (content.game)
2. If you're interested in learning how to level up your own short-form videos, I made a free community with video lessons like this one. Here's a free invite link: skool.com/wavyworld
3. I'm building a storytelling assistant that will help you make better content faster (will save 30-60 mins per video). It's currently waitlist only. Anyone on this waitlist will receive our launch pricing: sandcastles.ai
4. If you want to hire a video editor like mine (this is a huge reason why I've been so successful on TH-cam), fill out this form: forms.gle/TAYRJkV116Q5xois9
5. I'm building an invite-only premium academy to help business owners build a content machine that generates viral shorts at will and converts that attention into sales & leads. Limited availability. Sign-up here: shortform.academy
----------
Follow me (900K+: followers)
For Tech & AI:
• Instagram: kallaway
• TH-cam: youtube.com/@kallaway
• Tiktok: tiktok.com/@kanekallaway
For Content/Marketing Strategy:
• Instagram: kallawaymarketing
• TH-cam: www.youtube.com/@kallawaymarketing
• Tiktok: tiktok.com/@kallawaymarketing
Other:
• LinkedIn: linkedin.com/in/kanekallaway
• X: www.x.com/kanekallaway
• Threads: www.threads.net/kallaway
• Blueprint (newsletter for entrepreneurs): blueprint.game
• WavyWorld (free course + community to level up short-form video): skool.com/wavyworld
This video was originally recorded in July 2024 (after I completed my first year as a full-time entrepreneur [July '23 - July '24 and before I started this channel). A lot has changed since then. Income, traction, confidence, skills have all gone way up. When I recorded this, I hadn't cracked TH-cam.
Even though this video was recorded a while ago, it's important to me that I have the authentic year 1 recap on this channel. I think it will be cool to be able to look back on the full set of annual reviews in 10 years.
My current entrepreneurial goal is to generated $1M per month in income while documenting the entire journey so others can extract the learnings for themselves. I call this series, Blueprint (blueprint.game)
Video Time Stamps:
0:00 Intro
0:55 Year 1 Metrics
2:46 Year 1 Wins & Losses
8:39 Year 2 Strategy
11:35 Biggest Learnings
Top Content Resources:
1. If you want to get an edge as a creator & learn about content trends before everyone else, I share everything I find here for free: Content Department (content.game)
2. If you're interested in learning how to level up your own short-form videos, I made a free community with video lessons like this one. Here's a free invite link: skool.com/wavyworld
3. I'm building a storytelling assistant that will help you make better content faster (will save 30-60 mins per video). It's currently waitlist only. Anyone on this waitlist will receive our launch pricing: sandcastles.ai
4. If you want to hire a video editor like mine (this is a huge reason why I've been so successful on TH-cam), fill out this form: forms.gle/TAYRJkV116Q5xois9
5. I'm building an invite-only premium academy to help business owners build a content machine that generates viral shorts at will and converts that attention into sales & leads. Limited availability. Sign-up here: shortform.academy
----------
Follow me (900K+: followers)
For Tech & AI:
• Instagram: kallaway
• TH-cam: youtube.com/@kallaway
• Tiktok: tiktok.com/@kanekallaway
For Content/Marketing Strategy:
• Instagram: kallawaymarketing
• TH-cam: www.youtube.com/@kallawaymarketing
• Tiktok: tiktok.com/@kallawaymarketing
Other:
• LinkedIn: linkedin.com/in/kanekallaway
• X: www.x.com/kanekallaway
• Threads: www.threads.net/kallaway
• Blueprint (newsletter for entrepreneurs): blueprint.game
• WavyWorld (free course + community to level up short-form video): skool.com/wavyworld
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CoryxKenshin is a good example of tip 3
Love it! I’m using these for my personal training business
Literally coming back to this video today so i can clean up my next three youtube scripts. You explained this so simple and well, thank you!
Flawless. Best 2025 motivation 🎉
What about short-form on youtube?
you are one of my favorite creators, i have learned quite a bit from your videos
so much information packed into one video, thank you
Awesome and thank you
thank you very much
1. Context Lean - Topic - Establish Common Ground - Reference a Benefit or Pain Point - Use a Metaphor to Simplify a Complex Idea - Share Something Mind blowing 2. Scroll Stop Interjection. - Contrasting Word - But/However/Yet/Although/Therefore/OnTheOtherHand - Use this for the haymaker in step 3... 3. Contrarian Snapback Example... context, but people think that because x, but it's actually y. People make 3 mistakes with their mortgages(Context), and most people think it's because of x (Stop scroll) however it has nothing do with that because it actually comes from ... (Contrarian snapback) My Examples; People make 3 big mistakes on their recovery journey. (Context). And most people think it's because of x (Stop scroll) However it's actually because of... (Contrarian snapback) Context: People often make three big mistakes when trying to recover. Stop Scroll: Most think it’s because they lack discipline. Contrarian Snapback: But the real issue? It’s not about discipline at all-it’s about not understanding their triggers, staying in toxic environments, and lacking the right support system. Context: Most people think relapse happens because they’re around bad influences or in tempting situations. Stop Scroll: But that’s not the full story. Contrarian Snapback: The real trigger? Emotional patterns-those small, overlooked feelings like boredom, frustration, and loneliness that snowball into cravings.
Gold! Thank you!🙌🏼
Super cool! I don’t know how I would use these tips to promote my program for people suffering from arthritis 😄
There is no way this 11 minute video will teach you how to become a "Master Storyteller." Y'all need to learn to stop falling for grifters. He even makes it clear it was a grift by changing your expectations right at the beginning of the video to only expect that you'll "think about it differently." What happened to becoming a Master Storyteller? Nah, just another List Video with a manipulative title. I opened the video to verify the grift and write this comment. Y'all need to learn. Also, that stressed <TH-cam influencer> voice him and every other charlatan use is so played out and cringe.
lmaoooo the stressed TH-cam voice 😂😂😂
Much valuable video, thanks a lot for all this, as a content creator I had to subscribe :)
I can use these hooks for my business
I recently found your channel. Could you make a video on finding your Niche or super Niche where you showcase some tools to look up keywords and the potential audience for that niche? I'm sure i wouldn't be the only viewer to find that helpful, since its pretty much the first step anyone should make in the changed landscape as you discribe it.
Binging your content
Interesting, however, I think there is going to be a massive shift away from certain platforms. Facebook and Insta are garbage now, Zuckerberg has proven himself unworthy of our data on his meta platforms, fxxk him. Twitter is a sewer, Musk has also proven himself unworthy of our data, fxxk him. He literally purchased a platform as his own personal shout box. Many are now shutting down their accounts in protest, including myself. US government is banning TikTok on stupid excuses. so many are now moving over to RedNote, the actual Chinese version, fxxk the US government who have done nothing to fix societal issues and just bow to corporate greed and silencing the population. You missed this bit. But still, good video dude
Thanks for this one. I needed that.
Great video, thanks a lot!
this is called content❤ you earned my respect & a new subscriber man✅
Great video thanks! It’s relevant and honest. ❤
Hey Kane, just feedback. I think your thumbnails would look better if you used pics of you wearing caps. Anyways, like your content and your mission. Upwards and onwards.
Great video - random question, what r u using for the text graphics/animation?
A boost from me. I don't think you are right, as to where this is going, but I think your analysis as to where big business is trying to go, that probably is spot on. To me, this is starting to feel like Altavista. Which means I think you are right as to the point that we are at a tipping point of change, I just think this change, will be insanely messy.
Thank you for the content! I´m from Brazil, and your video showed up. I´m watching everything. This is not some ctrl+C ctrl+V content, it explains the psychology behind the scenes and we can really learn! I´ve already subscribed!
Are you allowed to use someone else’s content in your own videos though?
I think so, internet is one giant remix. If I had a dollar for every video someone made using my stuff, I’d open a dollar store and it’d be full of trinkets
Damn bro! This video is actually insanely valuable! I need to start adding these to my future videos 💥 thank you for sharing your knowledge!
I love your videos! Thanks for all the visuals and how structured you present the information!
Your videos are masterclasses! Wow 🎉
This is interesting. I tried to listen to the whole thing because the information is very good. To be straight with you, you are not soothing to listen to at all. I am sure you’re using the editing software that takes all the ums and pauses out. Podcasters that use it sound like a fast bullet train as if they are on speed. You don’t sound natural. Something to think about because your information is the opposite of what you’re doing, yet it is very good information.
This was needed! Thanks so much!
too good man. sure you go to top place👍
3:41 - Well That explains why you talk so fast. You're making good points, but I'm having to slow you all the way down to 75% just to keep up. You may know a lot about storytelling, but you need to look into something called cognitive overload. It's a thing. All brains get it. No matter how smart we are.
Maybe Kallaway is an AI generated influencer...
This has to be one of the best videos on story telling ever
Hard to feel depressed about this. I’m glad I got to grow up without the internet.
Mindblowing knowledge.....Thank you
Just discovered you... looking forward to watching you blow-up .. welcome to my timeline Kallaway ✌🏻
Bro this "Delusional Self-Belief" isn't number 2, it's number 1. Your every single word in this self belief script I felt like you were reading my mind (resonated deeply). Thanks for putting this online.
This is probably one of your BEST videos ❤. Thanks for being transparent. This type of content is making you legendary not just bullet-proof. Please keep this up. This should have a million views. I’m going to watch this 500,000 more times to help you get there! Mazels bruv.
This was a great video, loved the information, great value would love to see more of this from you!
Thank you! Thank you. Really hits home the last statement you made - If you have the ability to be great, you owe the world an attempt. I'm going to need to watch this video again as it was comforting to hear your wins and losses to remind myself that its a journey in the game of life
Really clever video… I need a lay down now. 😂🙏
1. Speak with Confidence: This stood out to me immediately and is a strong point. Confidence in speech is always engaging. 2. Body Language: I noticed that your hand movements were a bit excessive at times. Initially, it felt engaging, but after watching for a while, it became somewhat distracting and even a bit overwhelming. Sorry, this is just my personal feeling but thank yo for the tips 🤗
Good stuff, thanks
Could you elaborate on how you found more creator/ entrepreneur friends? I hate not having anyone to bounce ideas of
Social media stopped being social in 2021 💎
Dang, actually useful info - thank you!
i learned so much in 16 mins thank you, do you have any books to reccomend ?