4:48 Your snap back moment about the audio - I love how you use a different vocal effect in that moment, illustrating the words you are speaking in real time. I heard that sound is a subliminal key to creating hooks, and you've demonstrated it WONDERFULLY!
"A hook is a sentence that creates one or more questions in the mind of the viewer, which they cannot answer." That's what a hook is. When the viewer can't answer the questions you've created with your hook, they'll force themselves to watch your content.
You’ve just distilled two months of research I’ve been conducting about content creation into just 17 minutes. The reason I believe you will achieve greatness soon is not because of what you do or even how you do it, but because of why you do it. You operate with a genuine heart, driven by purpose and passion. I sincerely thank you for that. 2025 will be our year 🫡
I’m from Germany and barely comment in vids. Always when I think “that was a banger video” the next video is also a banger. The value and explanation is crazy
Step 1 formula : in first line , be super clear what the video is about. Topic clarity OR Get you “leaning in” reference a pain point they might have, establish a common ground , or say something so interesting it blows their mind. Step 2: scroll stop interjection, do this by using a contrasting word; “but however , yet although, on the other hand” Step 3 the punch line, haymaker, contrarian SnapBack : it goes in the opposite direction of the initial lean, the bigger the shock the better the effect . Most important note: visual hook: people read and see and react so much more. Put bold text of 3 to 5 words The visual itself should be the most compelling visual possible. Building common grounds: people like hearing things they’re already interested in. “If you want better sleep you need to take magnesium “ their want to stop the pain is big. Cult hopping - when people hear something they’ve heard before it unlocks a comfort subconsciously. When making videos about complex or niche topics you need to somehow find a way to wrap the unknown ideas and make it with something that is known
Jokes on you. The hook isn't what made me commit to watching, the reciprocity debt I owe you means I'll drop everything I'm doing and watch when I see a new upload from you. 😂
because you subscribed to his channel and now him. This guide about how work with new audience. how catch them to yours endless loops) It's work not for video btw.
This is hands down the best content creation tutorial I've ever watched. You are extremely underrated and should have at least 10 times the subscriber count. Well, now you have one more subscriber to get you closer to that. Thank you sir for helping us out with a no-bs guide to better hooks!
Hooks - topic clarity- establish common ground or referenece a pain point or benefit or use a metaphor to simplify concept or share something mindblowing - stun gun ( contrasting words however, yet, but
I can't emphasize this enough. It's so nice not to 1.5x speed to just get to the point. So much concise information and no filler. Instantly subscribed!
I did not watch this because you hooked me. I am a professional TH-cam consumer, that is not working with me….or any other strategy honestly. But I watched this because I wanted to see what you have to say about the topic and to see how well prepared are you about this concept. Congrats for your video. 👍
Really appreciate this! I don’t have a sense for what’s good vs bad on TH-cam since I’m newer to the platform, just trying to make the most valuable thing I can
I appreciate how you use your hands while speaking. I often struggle to focus and get distracted quickly, but that's not the case with your videos. It's really interesting.
@@kallawaymarketing that right there is one of the most profound truths about the world I wish more people would lock into. We can all win. Doesn't mean there's no challenges but the fun is in working that out together. Wow, that went deep quick 😅 I need to start making my shorts. Thanks again Big K
My video analytics show I’m losing 60% of my viewers in the first 20 seconds I was hooked by this video in the first 5 seconds So thank you I have a lot to learn
Awesome video, man! I'm a developer building my own SaaS and working on AI projects. The missing piece for me has always been learning how to create content that grabs attention. Your insights here feel like they might be the key to unlocking that final step toward success. Thanks so much for sharing-this is super valuable!
I m hooked. You got me. The psychological aspect we see seeing TH-camrs understand and attack is likely what big companies have been doing for ages now to sell us stuff and start us from the moment we are kids
Damn bro I usually think these types of videos won’t be to helpful but you’re damn good. You demonstrated in this video exactly what you talked about we need more type of value driven content like this!!🙌
Maaaannnnn I don’t even know you. BUT THIS VIDEO WAS SOOOO FIRE AND DELIVERED SO MUCH VALUE ITS NOT EEM FUNNY. I’ve never stopped and played back someone’s first video that I’ve watched more than yours. I legit took notes! Take my money! 😂😂😂 No but seriously… I’m about to subscribe
My advice to everyone is this : if you want to grow big this year especially in your finances. Be willing to make investments. Saving is great but investing puts you on a pedestal where you wouldnt have to worry about savings as you do now. With Magnolia Angel, my portolio is doing really great and im proud of the decisions i made last year.
Magnolia's analyses go beyond surface-level trends. She delves into technical, fundamental, and sentiment analysis, providing a holistic view of the market
Great video! Not sure the first frase “today we are talking about hooks” was needed. You could have started with “if you want your videos to perform better you have to make better hooks”. Simpler😊. What do you think?
Fair point. It’s more of a rhythm thing. I find that in order to get someone to lock into what’s being said, a hyper quick, rapidly delivered line can be a way to almost “wake them up” But you may be right
I disagree. First off it's a sophistication thing. Someone who already knows what hooks are is further along in their journey. Hearing that first is a good signal to folks like that. 2nd, hooks work for more than video. If I'd heard the line you gave for example, I would have self selected out. But he made sure to include other kinds of content as well. That's part of why I stuck around.
Curiosity hook: 1. Context + Lean: establish common ground, reference a benefit or pain point, simplify a complex idea, tell them sthg that blows their mind. 2. Scroll stop intervention: contrast word like but however yet altho on the other hand -- before introducing the haymaker -- “but the screen is the least impressive things” creates curiosity loop 3. Contrarian snapback - “the most impressive part is the audio and it gna blow your mind” - viewer now wants to learn why the audio is better than the screen. Eg he did this. 1. Today we talking abt hooks. If u want video to do better, u gta make better hooks. (Context) hooks will help u build leads (benefit to lean in) 2. But i not gna give you 25 best proven hooks - and viewer knows this is not the answer. So viewer wanna wait to see what works better - viewer has stopped and waited. 3. Contrarian snapback: what you need is “u need to understand the psychology of how the hooks work - viewer is waiting for what is deeper than the conventional wisdom. If you wanna achieve x, don’t do y, do z. And if you wanna achieve x, u will listen. -- Next is visual hooks. 3-5 big words on screen to build context lean. So: text on screen -> motion -> spoken word is better than just spoken word ---- People like hearing things they r interested in. They are also open to hearing new perspective if new pers will u lock a benefit or pain point Solution. ---- Find a way to wrap unknown in the known. If talk about complex tax planning, mention how taylor swift FA plan how to expense her eras tour to save on taxes. --- Compress speed to value - esp short form 4 secs - demonstrate initial value - front load initial Hit of value after the hook. First hit needs to be super valuable and they will await the second hit of value. Best if can implant the value IN THE HOOK --- Staccato the hook. Short sentence. Thanks and check out implementing this on www.reversebrainage.com
It deserves to be a course by itself. But, this applies not only to organic content - this is insanely valuable info for paid ads as well. Thanks a lot for this gold, Kallaway.
Bro i steal your content ideas , i take your long form content and I try to summarize it and do it as a short form content in Arabic , sorry but your content is so freaking good man , keep killing it !!
That’s not stealing, it’s transfer of information. Everything he says here is also said by other TH-cam gurus. Plus Arabic is not his market so it’s a good service you provide habibi
@@sofiamarcela346he just did by telling him that he recreates his content. it's not actually stealing. it's what everybody does as content creators it's the same information but presented by different people
@@sofiamarcela346like think about it did this guy actually come up with the concept of what a hook is? No but he explains it very well and it's worth watching it's valuable content but technically there are many many videos on the same topic
Great video. But the second step from step 1 ( scroll stop interjection ) you did not use in your live example video of creating a tiktok, when you wrote the hook for the AI - SouthPark video. Wonder why, and if you used a different framework there. Also in the magnesium example, what uno card could you play? or is that not necessary?
@@kallawaymarketing i just edited the comment, and add a question about the magnesium, and hope you'd give a reply, but you were more faster than I expected haha
4:48
Your snap back moment about the audio -
I love how you use a different vocal effect in that moment, illustrating the words you are speaking in real time.
I heard that sound is a subliminal key to creating hooks, and you've demonstrated it WONDERFULLY!
"A hook is a sentence that creates one or more questions in the mind of the viewer, which they cannot answer." That's what a hook is. When the viewer can't answer the questions you've created with your hook, they'll force themselves to watch your content.
Thanks
Took me 2 hours to watch a 17 minute video... I love learning and this is PACKED with gold nuggets. Thank you! Cannot wait to see sandcastle
You’ve just distilled two months of research I’ve been conducting about content creation into just 17 minutes. The reason I believe you will achieve greatness soon is not because of what you do or even how you do it, but because of why you do it. You operate with a genuine heart, driven by purpose and passion. I sincerely thank you for that.
2025 will be our year 🫡
I’m from Germany and barely comment in vids. Always when I think “that was a banger video” the next video is also a banger. The value and explanation is crazy
Also from Germany and I feel the exact same way. Awesome content, man! Learning a lot 💯
Hast du recht brudi ❤
Wild 😁 Wird Zeit, dass wir DE auch mit Value Content ausseinander nehmen 👏🏼💪🏼
Step 1 formula : in first line , be super clear what the video is about. Topic clarity OR
Get you “leaning in” reference a pain point they might have, establish a common ground , or say something so interesting it blows their mind.
Step 2: scroll stop interjection, do this by using a contrasting word; “but however , yet although, on the other hand”
Step 3 the punch line, haymaker, contrarian SnapBack : it goes in the opposite direction of the initial lean, the bigger the shock the better the effect .
Most important note: visual hook: people read and see and react so much more. Put bold text of 3 to 5 words
The visual itself should be the most compelling visual possible.
Building common grounds: people like hearing things they’re already interested in.
“If you want better sleep you need to take magnesium “ their want to stop the pain is big.
Cult hopping - when people hear something they’ve heard before it unlocks a comfort subconsciously. When making videos about complex or niche topics you need to somehow find a way to wrap the unknown ideas and make it with something that is known
Jokes on you. The hook isn't what made me commit to watching, the reciprocity debt I owe you means I'll drop everything I'm doing and watch when I see a new upload from you. 😂
haha that's the long hook
because you subscribed to his channel and now him. This guide about how work with new audience. how catch them to yours endless loops) It's work not for video btw.
Yea sure definitely 🎉😂❤ i like his vocal explanations and quality displays and mic and ideas he recommends as well, bro is really gifted with thos🎉❤❤❤
😅
The part where he took us as the viewers back to the beginning 6:50 to show that he was using the tips in this exact video is fire bro!
This is hands down the best content creation tutorial I've ever watched. You are extremely underrated and should have at least 10 times the subscriber count. Well, now you have one more subscriber to get you closer to that. Thank you sir for helping us out with a no-bs guide to better hooks!
Your content is so simple yet profound! It's amazing!
Hooks - topic clarity- establish common ground or referenece a pain point or benefit or use a metaphor to simplify concept or share something mindblowing - stun gun ( contrasting words however, yet, but
Your editing and delivery are so professional! Watching your content always feels like time well spent
I can't emphasize this enough. It's so nice not to 1.5x speed to just get to the point. So much concise information and no filler. Instantly subscribed!
Unreal! This has got to be the most valuable video on TH-cam.
appreciate you man
just learn about AIDA. It's same thing but with modern tactics. But core the same.
@@gbat better than AIDA look for DIC.
And better than formulas, look for principles.
Strongly agreed Nick
Probably watched this 3 times by now and always taking some notes. Amazing content, thank you so much!
bro this is actually 1000dollar course in 16min, the whole gem in there thank you man ,i appreciate it
Absolutely right ma man
Best video I have seen regarding hooks and intros and the visuals are amazing. What editing software do you use to great all these awesome effects?
Some Jedi mind tricks up in here dialed up to level 5 thousand. Stellar content, love your style 👍🏻🥂
Easily one of my favorite creators to watch lately!
I did not watch this because you hooked me. I am a professional TH-cam consumer, that is not working with me….or any other strategy honestly. But I watched this because I wanted to see what you have to say about the topic and to see how well prepared are you about this concept. Congrats for your video. 👍
If I could buy stock in individual TH-camrs, you would be at the top of my list
I don't know if you know this, but this video about Hooks is one of the best out there. Seriously AMAZING!
Really appreciate this! I don’t have a sense for what’s good vs bad on TH-cam since I’m newer to the platform, just trying to make the most valuable thing I can
This is super insightful! Love how you broke everything down. Golden info 🔥🔥
This dude is freaking awesome. He gots me hooked.
This 17 minute video was all I needed to master hooks. Really useful, thanks.
I appreciate how you use your hands while speaking. I often struggle to focus and get distracted quickly, but that's not the case with your videos. It's really interesting.
This is too good to be free 😭
Exactly. And yet it is, so the bigger question is what else is on offer and how much is it?
Sandcastles.
I really respect the way he's building trust.
I shouldn't be giving this stuff out for free but tbh we can all win so I'd rather help people
@@kallawaymarketing that right there is one of the most profound truths about the world I wish more people would lock into. We can all win.
Doesn't mean there's no challenges but the fun is in working that out together.
Wow, that went deep quick 😅
I need to start making my shorts.
Thanks again Big K
@@kallawaymarketingEhrenmann!!!
I dont do much comments soecially in english but this man value our time. Great content man. Thanks
appreciate you!
My video analytics show I’m losing 60% of my viewers in the first 20 seconds
I was hooked by this video in the first 5 seconds
So thank you
I have a lot to learn
Awesome video, man! I'm a developer building my own SaaS and working on AI projects. The missing piece for me has always been learning how to create content that grabs attention. Your insights here feel like they might be the key to unlocking that final step toward success. Thanks so much for sharing-this is super valuable!
Excited and scared about Sandcastles. It will be a game-changer for sure!
the quality bro just wow
I watched this while washing dishes, about to watch again and take notes!!! Thank you!
This is ridiculously accurate!!!! You just made my life 100 times better 😭❤️❤️❤️
This actually is a gem of a video. Can immensely relate to it
Your Story telling Vid...VIRAL...you did not "want" to go viral since then? Def a fan. Keep Rocking.
Another hit. Great work man.
One of the most valuable videos I’ve ever watched
Glad to be here early before your channel takes off! 🚀
I m hooked. You got me. The psychological aspect we see seeing TH-camrs understand and attack is likely what big companies have been doing for ages now to sell us stuff and start us from the moment we are kids
I’m definitely going to try this!!!! You explained it perfectly and it makes sense. My videos don’t really have a hook. I need to change that. 😊
This is so dense. Definitely going to rewatch 🙏
My brother always comes with bangers ❤
This was gold, my boy😊
So content creator controls minds too 😂 super video 🔥
Damn bro I usually think these types of videos won’t be to helpful but you’re damn good. You demonstrated in this video exactly what you talked about we need more type of value driven content like this!!🙌
Up there with your storytelling video! Great job. Been watching nearly every video since then!
Very good video. I’ll try and implement it. Keep it up!
Hooked on this video already! 🔥 These tips are pure gold-time to level up my content game. Thanks for sharing the secret sauce, Kallaway!
Fun as usual. The different diagrams or visuals or whatever they are called are captivating. tHanks for the video
Poor people pay for things, rich people own things. You own great skills, hope you get rich. Thank you for some great tips! Br PK
Best guide to content creator!
Maaaannnnn I don’t even know you. BUT THIS VIDEO WAS SOOOO FIRE AND DELIVERED SO MUCH VALUE ITS NOT EEM FUNNY.
I’ve never stopped and played back someone’s first video that I’ve watched more than yours.
I legit took notes!
Take my money! 😂😂😂
No but seriously… I’m about to subscribe
Solid stuff as always bro 💪🏼
I know this is going to help my retention!
Great video
wow - surely the best video I've seen on this topic
You've certainly perfected your craft 👏🏻. Thanks for this valuable information
My advice to everyone is this : if you want to grow big this year especially in your finances. Be willing to make investments. Saving is great but investing puts you on a pedestal where you wouldnt have to worry about savings as you do now. With Magnolia Angel, my portolio is doing really great and im proud of the decisions i made last year.
Magnolia has normalized winning trades for me and it's a huge milestone for me looking back to how it all started.
Magnolia's analyses go beyond surface-level trends. She delves into technical, fundamental, and sentiment analysis, providing a holistic view of the market
I’m new at this, how can I reach her?
She is all about simple technique that are highly profitable, I really admire her winning mentality.
Wow. I'm a bit perplexed seeing Magnolia Angel being mentioned here also. Didn't know she has been good to so many people too, this is wonderful.
Once you said it’s not the screen- it’s the audio I so wanted to switch to that video- that hook is still working on me
Great video! Not sure the first frase “today we are talking about hooks” was needed. You could have started with “if you want your videos to perform better you have to make better hooks”. Simpler😊. What do you think?
Fair point. It’s more of a rhythm thing. I find that in order to get someone to lock into what’s being said, a hyper quick, rapidly delivered line can be a way to almost “wake them up”
But you may be right
I disagree.
First off it's a sophistication thing. Someone who already knows what hooks are is further along in their journey. Hearing that first is a good signal to folks like that.
2nd, hooks work for more than video. If I'd heard the line you gave for example, I would have self selected out. But he made sure to include other kinds of content as well. That's part of why I stuck around.
This is wonderful man!
Curiosity hook:
1. Context + Lean: establish common ground, reference a benefit or pain point, simplify a complex idea, tell them sthg that blows their mind.
2. Scroll stop intervention: contrast word like but however yet altho on the other hand -- before introducing the haymaker -- “but the screen is the least impressive things” creates curiosity loop
3. Contrarian snapback - “the most impressive part is the audio and it gna blow your mind” - viewer now wants to learn why the audio is better than the screen.
Eg he did this.
1. Today we talking abt hooks. If u want video to do better, u gta make better hooks. (Context) hooks will help u build leads (benefit to lean in)
2. But i not gna give you 25 best proven hooks - and viewer knows this is not the answer. So viewer wanna wait to see what works better - viewer has stopped and waited.
3. Contrarian snapback: what you need is “u need to understand the psychology of how the hooks work - viewer is waiting for what is deeper than the conventional wisdom.
If you wanna achieve x, don’t do y, do z. And if you wanna achieve x, u will listen.
--
Next is visual hooks. 3-5 big words on screen to build context lean.
So: text on screen -> motion -> spoken word is better than just spoken word
----
People like hearing things they r interested in. They are also open to hearing new perspective if new pers will u lock a benefit or pain point Solution.
----
Find a way to wrap unknown in the known. If talk about complex tax planning, mention how taylor swift FA plan how to expense her eras tour to save on taxes.
---
Compress speed to value - esp short form 4 secs - demonstrate initial value - front load initial
Hit of value after the hook. First hit needs to be super valuable and they will await the second hit of value. Best if can implant the value IN THE HOOK
---
Staccato the hook. Short sentence.
Thanks and check out implementing this on www.reversebrainage.com
Recently bumped into your channel. Love your videos and style. Thank you! 🙏
That was a masterclass like I've never seen 👌
Hey Kallaway, it’s staccato!! 😉🙌
🙏We can't unsee it! en.wikipedia.org/wiki/Staccato
Bro love your content! Been here since day 1 and you have inspired me! Thank you for sharing your knowledge
Appreciate you for being a true supporter 🫡
Thanks for the insights mate, truly helpful!
Fire content as always! Still waiting on the long form editing masterclass my G🙏🏻🙏🏻
It deserves to be a course by itself.
But, this applies not only to organic content - this is insanely valuable info for paid ads as well.
Thanks a lot for this gold, Kallaway.
Great stuff! Clear and concise
Well explained. You do a better job than the Hook Point author. Keep up the great work.
5:57 Oh my good, you cooked me
Valid info as always, keep it up 🎉
So much value again. Thanks for sharing your secrets
Great video man
Thanks man really helped great content.
Mind control 😮
haha only used for good though, not evil
@kallawaymarketing haha I know. Love your videos
Such a smart app that you’re launching
Question can you make a video on how to properly use and execute a teleprompter? Also the eye contact thing and to not sound robotic
Sadly I don’t use a teleprompter…wish I did!!
Best 'Hook-Video' I have ever seen!! ❤
Thank you ❤
Bro i steal your content ideas , i take your long form content and I try to summarize it and do it as a short form content in Arabic , sorry but your content is so freaking good man , keep killing it !!
wtf LOL
That’s not stealing, it’s transfer of information. Everything he says here is also said by other TH-cam gurus. Plus Arabic is not his market so it’s a good service you provide habibi
Do you at least credit him?
@@sofiamarcela346he just did by telling him that he recreates his content. it's not actually stealing. it's what everybody does as content creators it's the same information but presented by different people
@@sofiamarcela346like think about it did this guy actually come up with the concept of what a hook is? No but he explains it very well and it's worth watching it's valuable content but technically there are many many videos on the same topic
So so good! Thanks for all the gems
You are amazing my friend. Thank you
Kallaway is dropping gems 💎 thank you for this video 🤝
Really great content dude🤝🏼
I will practice from now, I will give you results!!
Kallawaaaaayyyyyy! I just get happy to see you ohhhh
Great video. But the second step from step 1 ( scroll stop interjection ) you did not use in your live example video of creating a tiktok, when you wrote the hook for the AI - SouthPark video. Wonder why, and if you used a different framework there. Also in the magnesium example, what uno card could you play? or is that not necessary?
The SouthPark video was from 2023…at the time, I still wasn’t sure what the formula was
@@kallawaymarketing i just edited the comment, and add a question about the magnesium, and hope you'd give a reply, but you were more faster than I expected haha
I like the uno reverse reference 😂
Actually yes, now I want to watch the full Sphere video 😂
You are a smart young man.....definitely Romanian roots😉
Very good bro!
Appreciate you
Amazing creator !!
Nice exlplanation, I'm in 😊
Thanks for the info boss man!
appreciate you 🫡
So much value!
Good luck to all small youtubers
Your speaking flow is insane! Do you use a teleprompter?
Dude, your like genius))
Thank you for this!