If you need help making better videos, I made a free 5 day series breaking down how I go viral consistently (1B+ views, 50% viral hit rate): viralityblueprint.com
Massive opportunity on LinkedIn right now! I already started posting consistently a few weeks ago, but I'll have to make some adjustments after watching this. Thank you for another valuable video 🙏
I was shocked when i saw a comment saying this account is comparatively new with less subscribers. The quality made me automatically think this is a big channel. You did a killer work brother ❤
Means a lot, thank you! I had been making videos on my other channel (youtube.com/@kallaway) but was struggling to grow because the videos were't focused and targeted around a single audience profile. This channel will be laser focused on marketing and content strategy so hopefully it has an easier time growing!
really awesome insights! In Germany its an even earlier stage with videos, so really awesome to see this ;) came from the storytelling video, great first video to get to your other videos
Fantastic video & straight to the point. What’s your recommendation on average short form video length? What did your testing reveal about 2 min versus maxing out at 10-15 min when it comes to engagement and prospects reaching out or at least connecting? Thanks
Wow, this is awesome content. I’ve been wanting to start recording short videos to get myself out there and what you have shared is a great boost. Thanks a lot
Yeah had to make a new account. Realized that TH-cam rewards tight audience targeting. My main account was trying to hunt for 4 different audience types (tech, lifestyle, entrepreneur, marketing/content). This meant that any video I posted was not matching the previous audience and they were all being throttled. Didn’t want to have to start over but made sense
This is absolutely AMAZING VALUE, my man. You are awesome 🙌 I can't thank you enough for your effort, value and sharing extraordinary tips & tricks, and all for FREE! Btw, your video production is superb. p.s. I've joined to every community / newsletter you've provided :)
“Business Focused”. How do you define that? Im a Mortgage Broker, so I have B2C borrowers and B2B referral partner Realtors, FAs etc. what do you recommend?
Now my question this video is for people who have established businesses and ahead in their career. What would be the place for those who are early in their career specifically Gen Z we are learning and just entering the workforce, the goal for us is to build meaningful connections that will take us ahead in our career, how would that go with Linkedin content?
Here’s how I think about it: 0-2 years of experience: talk about things happening in your industry with your take as to how it would impact Gen Z 2-5 years: talk about the skill you’ve learned in your first two years for people that are starting out in year 0 5-8 years: talk about expertise in whatever skill you’ve built in the first 5+ years Etc. The common denominator is that you need to compound knowledge around a skill that people actually want. If you do this, you’ll be set. If you aren’t doing this, stop what you’re doing and start doing this immediately
I need to check on this one, but I’m pretty sure it needs to be the 9:16 size for them to add it to the TikTok style feed. If you upload other video types, I think it will funnel into the main feed only
Question for you- i have a full time job different than my content creation side hustle. Do you recommend I make a separate linked in profile for my content creation self? Separate from my engineer self 😂
I think so, I think faceless content works for any niche. The reason I haven't done it yet is because there is no brand value compounding. You have the faceless channel as a cash vehicle but the minute you stop posting, you lose the brand value
Appreciate you 🫡 I shoot these on a Sony A7iii with 35mm 1.4, but the key is the combo of a large diffusion light surface area (I use Aputure 300x + lightDome II). You don’t need a light this expensive or powerful but wide light dome and a light that can go bicolor is key. And then the other thing is having dark walls (painted or I use Wood Veneer Hub panels), which “eat” the spillover light and create mood. If you have these two things (big light diffusion and dark walls), you can achieve this with most 4K cameras
Does the same reach apply if the video is being posted from a company LN page? I wanna post on LinkedIn and am more than willing to post but just not from my personal linkedin page... It's skawwyy 😔
I don't think personal vs brand page would impact the initial reach, but the way you get compounding growth from content is from shares...and people tend to share company content less than individual content. You could try making a second linkedin profile with an alias name and a human picture. Still looks like a person but protects your personal name
I'd recommend personal...people follow people more than they follow brands. I also am not sure if they've built the shorts feed to ingest videos posted from a company page. Post from your personal but just @mention your brand page in the description
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If you need help making better videos, I made a free 5 day series breaking down how I go viral consistently (1B+ views, 50% viral hit rate): viralityblueprint.com
Will this work well, even if you are in a niche or micro niche? Thank you in advance. Have you seen good performance people in specific niche
This is the BEST breakdown of LinkedIn Shorts I have seen yet. Mad props to you.👊
means a lot, thanks for checking it out!
A phenomenal, value packed video. Can't believe it's free. Thank you so much
Glad it was helpful!
Massive opportunity on LinkedIn right now! I already started posting consistently a few weeks ago, but I'll have to make some adjustments after watching this. Thank you for another valuable video 🙏
@@nickditkun absolutely, yeah take advantage of it
I was shocked when i saw a comment saying this account is comparatively new with less subscribers. The quality made me automatically think this is a big channel. You did a killer work brother ❤
Means a lot, thank you! I had been making videos on my other channel (youtube.com/@kallaway) but was struggling to grow because the videos were't focused and targeted around a single audience profile. This channel will be laser focused on marketing and content strategy so hopefully it has an easier time growing!
Dude you seriously just inspired me to get out of my comfort zone and share on linkedin- thank you!!
This was really informative and helpful. I can't wait to implement. Thank you!
Pumped it was helpful!!
really awesome insights! In Germany its an even earlier stage with videos, so really awesome to see this ;) came from the storytelling video, great first video to get to your other videos
Bro, as I'm both an educatior and a media producer, this was truly a fantastic how-to analysis video 🙌 More please!
Top notch content and top notch edting skills my guy. Kudos to you but you and shoutout to your editor!
appreciate you, I'll pass on the kind words to him as well
Super Valuable video! Thank you Kallaway !
Crazy value bro, thanks!
Thanks for tapping in!
Ok, I'm your sub #552. Looking at the quality of your video, I'd thought you have at least a couple of hundreds subscribers! Thank you for the value!
means a lot to hear this! Appreciate you
I've been looking for something like this. Thank you for this video. ❤
absolutely, let me know what you want to see next from me
That last idea is brilliant 🎉
appreciate this! Would love to see someone try it
so much sauce man... absolute killer video
Appreciate you 🫡
great video! watched the entire thing - really like this new direction, very actionable
@@gaborsoter amazing, thanks for checking this one out. What would be the #1 video I could make next for you?
@@kallawaymarketing I'd love to know more about the gear you're using. Your visual setup looks really good!
high quality video my friend, thank you for bringing this to our attention. very very good video, thanks again!
absolutely, thanks for checking it out!
Honored to be sub 178, this channel will go OFF!!! great piece
Appreciate you sir. Excited to celebrate 100K with you next year
nearly doubled after 2 days: I am 325 😀
This is crazy AF 😱😱
Would love to test the Linkedin content strategy/software you have
Fantastic video & straight to the point. What’s your recommendation on average short form video length? What did your testing reveal about 2 min versus maxing out at 10-15 min when it comes to engagement and prospects reaching out or at least connecting? Thanks
The general rule is "as long as you can make it while holding attention", but I've found that level is usually between 60-75 seconds
Wow, this is awesome content. I’ve been wanting to start recording short videos to get myself out there and what you have shared is a great boost. Thanks a lot
For sure, thanks for checking it out!
I’m excited to create some LinkedIn content. Thanks for the video. Great info!
FYI, I didn’t have the video button when I posted my first short. I noticed today that I have it.
@MixedMediaArtByTrina this means you’re early 😤😤
LinkedIn short-form video is insane
I agree
Banger content man 💛💛✨✨
appreciate you!
Interesting how you made a new account. Smart tactic but hope this one pops off! Please link this one to the main one 💖
Yeah had to make a new account. Realized that TH-cam rewards tight audience targeting. My main account was trying to hunt for 4 different audience types (tech, lifestyle, entrepreneur, marketing/content). This meant that any video I posted was not matching the previous audience and they were all being throttled. Didn’t want to have to start over but made sense
Buddy just dropped the banger 💯😭🔥🔥🔥🔥🔥
haha appreciate you!
Immediate subscribe! Timely info for me that is one of the best videos on LinkedIn that I’ve ever seen. Thank you so much😊
really appreciate this, thank you! Excited to have you as an early subscriber
This is absolutely AMAZING VALUE, my man. You are awesome 🙌
I can't thank you enough for your effort, value and sharing extraordinary tips & tricks, and all for FREE!
Btw, your video production is superb.
p.s. I've joined to every community / newsletter you've provided :)
thank you man, means a ton!
GOLDEN 🔌
means a lot, thanks for watching!
i for sure would like the info for LinkedIn when its ready
Man this channel is good!
Appreciate you, thanks for checking it out! What do you want to see from me next?
@@kallawaymarketing I love tactical tips on how to use story-driven video marketing for growing a brand online, specially on LinkedIn
“Business Focused”. How do you define that? Im a Mortgage Broker, so I have B2C borrowers and B2B referral partner Realtors, FAs etc. what do you recommend?
Now my question this video is for people who have established businesses and ahead in their career. What would be the place for those who are early in their career specifically Gen Z we are learning and just entering the workforce, the goal for us is to build meaningful connections that will take us ahead in our career, how would that go with Linkedin content?
Here’s how I think about it:
0-2 years of experience: talk about things happening in your industry with your take as to how it would impact Gen Z
2-5 years: talk about the skill you’ve learned in your first two years for people that are starting out in year 0
5-8 years: talk about expertise in whatever skill you’ve built in the first 5+ years
Etc.
The common denominator is that you need to compound knowledge around a skill that people actually want. If you do this, you’ll be set. If you aren’t doing this, stop what you’re doing and start doing this immediately
Does it have to be vertical or will landscape/square format videos work? What is the maximum video length?
I need to check on this one, but I’m pretty sure it needs to be the 9:16 size for them to add it to the TikTok style feed. If you upload other video types, I think it will funnel into the main feed only
What’s your linkedin?
linkedin.com/in/kanekallaway
Great advice.
Appreciate you
Question for you- i have a full time job different than my content creation side hustle. Do you recommend I make a separate linked in profile for my content creation self? Separate from my engineer self 😂
Do you suggest coming into Linkedin as a business or with your personal profile talking about your business?
Awesome
For people profiles or for Enterprise page?
would recommend a human profile...people tend to share stuff made by humans more than brand pages
Great vid totally agree
amazing, appreciate you checking this out!
hi bro do you use ani AI tool to make your animations and other contents on you intro?
No AI used to make these...just a crazy talented video editor!
Great video! I miss You tube in 2010. Can you make faceless videos about business on LinkedIn?
I think so, I think faceless content works for any niche. The reason I haven't done it yet is because there is no brand value compounding. You have the faceless channel as a cash vehicle but the minute you stop posting, you lose the brand value
Great video ! Thanks 👌 do you know if it’s only in the US or even in Europe ?
I think they're slowly rolling it out across the world!
Great Content!!
Appreciate you 🫡
Great video and I didnt even finish it yet
Thanks for checking it out 🫡
What’s your recording setup? It’s cleannnnnn
Appreciate you 🫡 I shoot these on a Sony A7iii with 35mm 1.4, but the key is the combo of a large diffusion light surface area (I use Aputure 300x + lightDome II). You don’t need a light this expensive or powerful but wide light dome and a light that can go bicolor is key. And then the other thing is having dark walls (painted or I use Wood Veneer Hub panels), which “eat” the spillover light and create mood. If you have these two things (big light diffusion and dark walls), you can achieve this with most 4K cameras
Awesome
🫡
Does the same reach apply if the video is being posted from a company LN page? I wanna post on LinkedIn and am more than willing to post but just not from my personal linkedin page... It's skawwyy 😔
I don't think personal vs brand page would impact the initial reach, but the way you get compounding growth from content is from shares...and people tend to share company content less than individual content. You could try making a second linkedin profile with an alias name and a human picture. Still looks like a person but protects your personal name
Can I post my shorts from my company page or only personal?
My videos are all getting 0 views
I'd recommend personal...people follow people more than they follow brands. I also am not sure if they've built the shorts feed to ingest videos posted from a company page.
Post from your personal but just @mention your brand page in the description
In when Kallaway had 481 subs on youtube. Going up to 3 milly in a few months
appreciate you 🫡
Hallo
halloooo
Well, shit.
Great value, please add me to wait list, thanks
will do, what's your email?
@@kallawaymarketing DM'd you on LinkedIn
Sounds dope add me up!
Add me to the list, please
great stuff, spot on & ahead of the curve. add me to the list of new info
will do!
Awesome
Thanks for checking this one out 🙌🏼