I love the rise of the relaxed style of content. It's so soothing. I immediately swipe away from the flashy nerve, jerking content. I wanna feel relaxed when I am watching, not like I am about to have a seizure.
@@ivoartur@ivoartur No, I click away if they are obviously trying to hijack my nervous system with all the flashy nonsense. I like content that has a soothing effect so if the camera is following and it is useful info, friendly, and not doing the flashy stuff ill usually stick around :)
an you're so underrated not only your videos are so well edited but you actually provide value and you actually know what you're talking about and belive me after watching hundreds of these videos this is very rare , so glad the algorithm suggest me your videos , at this rate you will reach 50k subs by the end of this year
appreciate you! I'm newer to TH-cam, but the more I've studied the more I realize that few channels actually provide the detailed tactics...everything is so high level
I have over 930K subs and TH-cam will never be on easy mode. It's going to take several hundreds of videos (in my case short videos) before you gain good traction (monetization and views).
@@kallawaymarketingthe difference between you and other creators is that they’ve never made any videos before. They’ve never made scripts or edits. They don’t know lighting and all of that. You already knew when you came to TH-cam which is why you’ve grown so fast.
I’ve just kicked off a faceless TH-cam channel. It’s a grind, but I’ve got faith it’ll pay off. The feedback so far has been solid, and I’m leveraging all the knowledge I’ve picked up over five years of podcasting. It wasn’t until this year that I really realized what I was missing on TH-cam. I’d been so focused on Instagram and other platforms, but the shift to TH-cam is already blowing my mind. Thanks for all the wisdom you’ve shared here.
My father is the best in the world at what he does. We are also in a very unique and highly valuable super duper niche that we truly stand alone in. It just dawned on me in the last 2 weeks that this shift is going to be the biggest opportunity we have ever had. I clicked on this video to confirm my new found beliefs that there has never been a better time than now for us. Wow. Also. You did a wonderful job building trust in this video! Thank you for this!
This excites me greatly. I’ve spent my entire life gaining the skills I have to produce the content I just started uploading to TH-cam. It seems fairly niche to me and hits pretty much every target you mentioned. I wish I knew what to do to expedite the algorithm finding my audience, but I have a schedule to stay consistent and hoping for the best. I genuinely love creating this content and intend to do it long term!
Glad to see you're posting a lot because your storytelling video was the first ever time I've seen it explained so well and broken down into basically context conflict and how that makes our brains interested. I've actually heard other people bring up that one university talk from the south park creators but no one extracted the most important part which is that the "buts" and "therefores" are in between different pieces of context and conflicts. Basically what Im saying is you've got a gift for breaking things down and Im glad there's more stuff coming from you.
Hey, I know you from that clip-'How To Become A Master Storyteller.' Love your presentation style! It’s super easy to follow and packed with great tips. Then I checked out 'How to Edit VIRAL Short-Form Videos,' and now this one. Wow, such cool and practical advice!
Damn. An ass kicking and encouragement in one! The niching down concept is a tough one; mine would be ‘personal development’ but that can consist of mindset, communication, disciplined relationships
dude i gotta say i dig this content you're pushing out, not sure how the hell you only have 22k followers (last week i think it was 16k tho, so you're doing it right). keep up the good work, real relief hearing relevant content with minimal hyperbole, and don't have to fast-forward the first 3min of video to get to something interesting. keep doing it right here sir 👏👏
Over edited content is still absolutely king. The notion that it’s out of style is wrong. That editing style just doesn’t work in this particular industry - it’s a selection bias
Agreed. When I watch videos, I want to see not just knowledge (which is important), but aesthetics. It really shows the content creator put care into his video.
@@SeventhDeven please know the difference between well edited, and over edited for people with low attention spans. He is not saying don't make sure you videos look good. he is talking about over stimulated videos. know the difference.
This was fantastic! I’d love to hear more about the modern creator stack. I’m curious to know how youre going about connecting the pipes. Thanks again. 💪🏾
Great videos bro. I really enjoy how you break down the process of content creation into a science, and then present that info in a way thats easy to digest. Keep going!
Amazing content! Just getting started on TH-cam, 4th video just “blew up”. Keen to add short form to fuel the growth. Looking forward to learning more from you
yeah it really is as simple as this. 1. Find people in your niche 2. Find their outliers (20x+) 3. Replicate the exact packaging but make the substance better (works best if you actually know what you're talking about) 4. Do this 100 times This is the strategy. Strategy is super simple. Execution is the hard part. People have trouble getting bored with the monotony it takes to keep winning once you find the winning formula
Kallaway, I've followed many channels when they were below 10k subs , who later blew up to hundreds of thousands and even 1mill+ Based on your content and more importantly, the value you give, I give you a 10x multiplier taking your adjusted subscriber count to more like 220K Subs. Your content is at least at this level. Many people in the comments have noted your value and quality, so I fully expect you to reach and probably surpass this figure by about this time next year, provided you keep up this trajectory. All that being said, fire video 🔥 and thanks for all you do, God bless 🙏
Loving your videos! They are so full of value! What do you think about a shorts review/roast session? I'd love to hear you live analyzing another person's shorts :)
I run a social media firm for 7+ founders and am building my own personal brand too and everything said here is 100% on game for what's happening. The biggest takeaway people need to realize is it's EASY to build a following when you are extremely well versed in what you do that you want to share about. People can see through BS meters and content is so commoditized that experience and real stories will win. Main takeaway: get way better at your craft than competitors first, then do more content.
1000% I should have said this in my video but the better and deeper you are in your craft, weirdly the less "high quality" of a video you need to make. You can just point shoot with no edits if you're a 20 year vet in something that others want to learn. this relationship between skills and packaging likely explains why so many beginners jam so many edits in. I'm obviously still a "beginner" on youtube, but I actually just like visualization and motion graphics so we put a decent amount into our videos, but we don't have to
For sure. I spent years trying to make random youtube channels and videos. Now I'm blowing up faster than ever before. Why? Because I make tech content. Why is that the answer? Well I have a degree in CompSci and a job as a Cloud Consultant Engineer. As well as years of random social media experience. The two now intertwine and there's no stopping. PS I LOVE YOUR EDITOR
One thing I'd like to see is more information around how to apply a lot of the techniques you see in videos like this but to entertainment channels. You touched on entertainment a bit but I find that most advice is typically geared towards educational/informative content or at least that's the most obvious application for it. It's surprisingly hard to find similar quality advice but related to a gaming, reaction, video essay, comedy, etc channel. I'm guessing most of the advice, such as the great advice in this video, applies to those as well, but it can often be hard to figure how exactly how.
I'm learning a lot. My channel discusses topics related to productivity and I have also included a few videos about academics, but now I am wondering whether I should leave the academics topic and only focus on productivity topics, so that I can niche down further and see if the audience prefers that. Thanks for another awesome video!
You got it! Yeah I would niche down as far as you can to the point where you can visualize a single avatar or person in front of you and you get crystal clear on what their pain point is. Like for me on this channel, my avatar is a creator entrepreneur, someone that is trying to earn money with content. Even this might be a bit too broad
@@kallawaymarketingWould you call Science Based/ Evidence Based Bodybuilding for example a super duper niche? Its well established and big, but tech/ai is even bigger snd you grew with it.
I'm curious. Are you still doing everything yourself - the writing; the recording; the editing, or have you started to build a team? Because the way I got started was rather than being the front man I was behind the camera editing (I actually thought about reaching out to you, funny enough, when I saw you on CJ's podcast.) Only to find out I kinda suck at editing and would rather do the writing. So now I write copy. (Ironically though, I'm also experimenting with making short form videos.)
Hey! For shorts and long-forms, I still do all the scriptwriting/storytelling myself (that's my favorite part). For shorts, I also do the idea mining, but I do have editors that help. For long-form, I have a team that finds me ideas, as well as editors and a thumbnail designer
Do you use any preamp with this microphone? Your sound is so good. You have any trick on sound? I am using the same microphone but not as good as yours.
What are tips for those who still choose to be broad in a niche? Not all content is educational in nature, so it can seem scary for creators (or those who entertain) to niche down too much. Love the content btw.
Thank you! Biggest tip is to try and pick and angle or lens within the broad niche that you enjoy talking about and that has validated traction from other creators. Then, the key would be for any video you make that doesn’t fit within that angle or subsector, try to find a way to subtly work in helpful value for that core audience avatar of the core subsector. So for example, let’s say you had a channel about sports, and you’re seeing lots of traction with basketball content, specifically player analysis. If you want to make a video about football, it may not have the same traction, because your audience prefers basketball (per the traction on your basketball videos), so when you talk about football, either try to relate things to basketball, or try to analyze players in a similar way to how you analyzed the basketball ones. The goal is to provide common ground for viewers that liked your previous stuff so that they find the new stuff interesting as well
Thank you for another awesome and helpful video. Since I watched your Masterclass on that 46M views Iron Man video, I'm curious: do you think you used these 5 hacks in that video, or have things changed since?
This is true and it works however, nothing you say matters because the algorithm dictates based on viewer engagement and even if you did everything step-by-step perfectly and you produce five 1020 videos back to back perfectly and you got to the meet the algorithm still dictates the views of the engagement so that being said all these TH-camrs that try to tell you how to get more views and stuff doesn’t matter because the algorithm will always be in charge. Yes, it matters when you need to do things the right way so you can get those, however it takes time still nothing magical and this video contradicts exactly what he said because in the beginning, he didn’t get to the meet. He took his time, but it was the fear of missing out in order to get to Meat! 🥩
Thank you a lot for this video and for all the content that you make! My question is, what do you mean when you are saying editing templates for editing? Are you talking about consistency in the same light and topics or some kind of postproduction editing? Please explain
This is the style that I personally prefer, but the last 10 mins barely have any graphics and limited editing other than hard cuts. What I was trying to say, and should have been more clear about this in the video, is that if there is a spectrum with retention editing on one end and completely raw takes on the other, we are shifting closer to raw than we were before. My videos are shot in a single location, in one take, and we use motion graphics to help visualize frameworks but I’d say not overly so
@@kallawaymarketing I have to say, that your video is very well made. I see that you have a lot of skill and probably also talent. I am still far from that, because I am at the beginning of that journey. However, I do think that the people who really benefit from "easy mode" are the people who are already comfortable talking to a camera for several minutes and making a coherent story in a pleasing and entertaining presenting style. People who are still very nervous in front of a camera, and who have trouble concentrating that long are probably better of taking lots of breaks and redoing takes many times until it is at least good enough. I have to be blunt but if somebody is saying "uhmm" twice in every sentence and is 100% nervous then I am going to watch another video. That is usually what happens when a complete beginner steps in front of a camera. I also think there are just as many preferences how a good video should be than the amount of people watching videos. Not everybody likes the "easy mode" style. There are still plenty of people who like well edited videos like yours. I personally like precise and compact information that is caried by good graphics and audio. When people really start to ramble, I am gone.
It’s interesting to listen to this content, thanks. For me, creating a TH-cam channel in English isn’t something I take for granted (my fresh channel is in Hungarian). My native language is already a niche on a global scale (so on TH-cam), as it’s spoken by no more than 15 million people worldwide. :) I think similar cases require a somewhat different approach.
@@kallawaymarketing You're the goat! If it fits your content, a video on your email/newsletter process would be awesome (lead magnet, how you use beehiiv, email frequency/content, etc.). Thanks and keep crushing it!
What’s your niche? You can create one (and doing so will net even bigger rewards if you can make it happen), it’s just a harder road because not only do you need traction with the content, but you then have to educate brands on why that niche is valuable
@kallawaymarketing Based on what I’ve released? I don’t know. Based on what I’m creating now? "Paradigm-shifting personal stories told in an artful/immersive way." Thanks for the perspective! My hunch is that if I iterate, gain skill in authentic, immersive storytelling, and persist, I will create a way.
I’m a beginner, can you please answer this… What if, we start with AI tools (broad niche) to gain followers and then go content marketing (narrow niche) Is that a good strategy? I really want to go niche, but not gaining any followers because they are too niche apparently (according to a content creator friend i have)
This was exactly my path, but from experience, you will not be able to pivot the AI tools content into content marketing unless you start out making “AI tools for marketing” and stay loyal to the niche from the beginning. So id either: 1. Niche down intentionally from the beginning and go “AI for marketers”…sacrifice some growth but get depth and alignment initially 2. Start with AI, go max broad, become a media channel for AI, sell brand deals to AI companies, use learnings and cash to start second channel (content marketing only) and do both. I went with the ladder personally because when I was starting I didn’t actually know content marketing and so my tips and advice would have been too general and not helpful. Also depends on monetization path and income aspirations. You can make good money from the first strategy above, but have to be okay with the numbers growing slower
I love the rise of the relaxed style of content. It's so soothing. I immediately swipe away from the flashy nerve, jerking content. I wanna feel relaxed when I am watching, not like I am about to have a seizure.
1000%
ha ha
That’s good to know, do you think having a camera following the person talking would also cause you to click off?
That’s good to know, do you think having a camera following the person talking would also cause you to click off?
@@ivoartur@ivoartur No, I click away if they are obviously trying to hijack my nervous system with all the flashy nonsense. I like content that has a soothing effect so if the camera is following and it is useful info, friendly, and not doing the flashy stuff ill usually stick around :)
Dude I’m so glad I found your content. I needed to hear so much of this.
means a lot, glad it's helping!
an you're so underrated not only your videos are so well edited but you actually provide value and you actually know what you're talking about and belive me after watching hundreds of these videos this is very rare , so glad the algorithm suggest me your videos , at this rate you will reach 50k subs by the end of this year
appreciate you! I'm newer to TH-cam, but the more I've studied the more I realize that few channels actually provide the detailed tactics...everything is so high level
I have over 930K subs and TH-cam will never be on easy mode. It's going to take several hundreds of videos (in my case short videos) before you gain good traction (monetization and views).
I’m 11 videos in
@@kallawaymarketing🤣🤣 hell yeah
Useful insight thx
@@DetroitNinja thanks for the honesty , its also luck and skill based
@@kallawaymarketingthe difference between you and other creators is that they’ve never made any videos before. They’ve never made scripts or edits. They don’t know lighting and all of that. You already knew when you came to TH-cam which is why you’ve grown so fast.
I’ve just kicked off a faceless TH-cam channel. It’s a grind, but I’ve got faith it’ll pay off. The feedback so far has been solid, and I’m leveraging all the knowledge I’ve picked up over five years of podcasting. It wasn’t until this year that I really realized what I was missing on TH-cam. I’d been so focused on Instagram and other platforms, but the shift to TH-cam is already blowing my mind. Thanks for all the wisdom you’ve shared here.
My father is the best in the world at what he does. We are also in a very unique and highly valuable super duper niche that we truly stand alone in. It just dawned on me in the last 2 weeks that this shift is going to be the biggest opportunity we have ever had. I clicked on this video to confirm my new found beliefs that there has never been a better time than now for us. Wow. Also. You did a wonderful job building trust in this video! Thank you for this!
Boom! Another great video. So glad the retention editing phase is over 👏
appreciate you homie!
Great video. I think your editing really hits the perfect balance between making the videos great to watch and still being all about providing value
Means a lot, this is exactly what we’re going for so glad to hear that it’s landing
Great video homie, can't wait to see more
This excites me greatly. I’ve spent my entire life gaining the skills I have to produce the content I just started uploading to TH-cam. It seems fairly niche to me and hits pretty much every target you mentioned. I wish I knew what to do to expedite the algorithm finding my audience, but I have a schedule to stay consistent and hoping for the best. I genuinely love creating this content and intend to do it long term!
Yes!! Can you please do a deeper video on the modern day creator stack!!
Glad to see you're posting a lot because your storytelling video was the first ever time I've seen it explained so well and broken down into basically context conflict and how that makes our brains interested. I've actually heard other people bring up that one university talk from the south park creators but no one extracted the most important part which is that the "buts" and "therefores" are in between different pieces of context and conflicts.
Basically what Im saying is you've got a gift for breaking things down and Im glad there's more stuff coming from you.
Means a lot to hear this, thank you!
Hey, I know you from that clip-'How To Become A Master Storyteller.' Love your presentation style! It’s super easy to follow and packed with great tips. Then I checked out 'How to Edit VIRAL Short-Form Videos,' and now this one. Wow, such cool and practical advice!
Love to hear this! Thanks so much for the support
Might sound counter intuitive.
But I was super niched before and going broad actually unlocked 100-200K views/ video and 2x growth. 😅
1. How do you define niche vs broad?
2. How are you monetizing the traffic? Broad is definitely best for Adsense
Damn. An ass kicking and encouragement in one!
The niching down concept is a tough one; mine would be ‘personal development’ but that can consist of mindset, communication, disciplined relationships
I love your videos-short, concise, and relaxing to watch. Those flashy hyperbolic tones and editing really give headache
3:21 it has been the second video I see of you and I already trust you, I subscribed thank your your content and videos !
Brother this video is pure gold ❤ so real and at the point
amazing video brother, 100k soon!
Thanks for all the insights man! Preciate you! ❤
Excited for your program and ai software to release man. Just signed up
This guy makes sense, I just subscribed
Appreciate you
So far it's felt like strucking gold since I've found your channel. I've learned tons. Keep it up!
Great video. Actual value and knowledge. Solid council. Thanks for the help and sharing.
Great vid, with great value!
dude i gotta say i dig this content you're pushing out, not sure how the hell you only have 22k followers (last week i think it was 16k tho, so you're doing it right). keep up the good work, real relief hearing relevant content with minimal hyperbole, and don't have to fast-forward the first 3min of video to get to something interesting. keep doing it right here sir 👏👏
Appreciate you man! 100K subs soon, only 48 days in since posting the first vidoe
LOVE THIS VALUE!
Very awesome breakdown man, thanks for sharing. There's a lot of noise out there, it's great to see what's actually currently working.
Really appreciate this, means a lot
thanks for the video Kallaway ! 🙌
Absolutely, thanks for checking it out!
Love the editing style and the thumbnail ❤
Over edited content is still absolutely king. The notion that it’s out of style is wrong. That editing style just doesn’t work in this particular industry - it’s a selection bias
Agreed. When I watch videos, I want to see not just knowledge (which is important), but aesthetics. It really shows the content creator put care into his video.
to be honest, I always disliked it, and overtime i stopped watching such content. I don't get it recommended to me much anymore.
@@SeventhDeven please know the difference between well edited, and over edited for people with low attention spans. He is not saying don't make sure you videos look good. he is talking about over stimulated videos.
know the difference.
@@eingoluq Ok. I missed "Over." I clearly wasn't processing this right, otherwise I would have been smart and responded differently.
My bad.
golden nugget of a video! love it. i absolutely want to know more about the modern creator stack
This was fantastic! I’d love to hear more about the modern creator stack. I’m curious to know how youre going about connecting the pipes. Thanks again. 💪🏾
Great videos bro. I really enjoy how you break down the process of content creation into a science, and then present that info in a way thats easy to digest. Keep going!
Appreciate you, means a lot to hear this!
I love the style of your video. Thanks for sharing these valuable information ❤
The edits on this video are fire. Could you create a video on how you edit your videos now?
Amazing content! Just getting started on TH-cam, 4th video just “blew up”. Keen to add short form to fuel the growth. Looking forward to learning more from you
King Dropping Bangers always
It has been a while since I have watched a video till the end
Man youre pure gold. I’m going to
buy your program but now i have too much courses
Amazing video!
You have a new suscriber.
This is great advice. Thank you.
Less is definitely more! I also like how TH-cam are really pushing small channels on the home page so dope
Kallaway you're such a chad my dude, no worries, I'm forcing my friends to sub
Appreciate you
Took a lot of valuable notes from this video. Thanks a ton you earned a sub
just analyze the top content of the world and you win
yeah it really is as simple as this.
1. Find people in your niche
2. Find their outliers (20x+)
3. Replicate the exact packaging but make the substance better (works best if you actually know what you're talking about)
4. Do this 100 times
This is the strategy. Strategy is super simple. Execution is the hard part.
People have trouble getting bored with the monotony it takes to keep winning once you find the winning formula
Kallaway, I've followed many channels when they were below 10k subs , who later blew up to hundreds of thousands and even 1mill+
Based on your content and more importantly, the value you give, I give you a 10x multiplier taking your adjusted subscriber count to more like 220K Subs. Your content is at least at this level.
Many people in the comments have noted your value and quality, so I fully expect you to reach and probably surpass this figure by about this time next year, provided you keep up this trajectory.
All that being said, fire video 🔥 and thanks for all you do, God bless 🙏
Means a lot, really appreciate you saying this and being on the ride with me
lets grow together guys!
Banger video as usual 🎉
Loving your videos! They are so full of value! What do you think about a shorts review/roast session? I'd love to hear you live analyzing another person's shorts :)
Love the value you're providing! This is why I have TH-cam premium 😌😂
I run a social media firm for 7+ founders and am building my own personal brand too and everything said here is 100% on game for what's happening.
The biggest takeaway people need to realize is it's EASY to build a following when you are extremely well versed in what you do that you want to share about. People can see through BS meters and content is so commoditized that experience and real stories will win.
Main takeaway: get way better at your craft than competitors first, then do more content.
1000% I should have said this in my video but the better and deeper you are in your craft, weirdly the less "high quality" of a video you need to make. You can just point shoot with no edits if you're a 20 year vet in something that others want to learn.
this relationship between skills and packaging likely explains why so many beginners jam so many edits in.
I'm obviously still a "beginner" on youtube, but I actually just like visualization and motion graphics so we put a decent amount into our videos, but we don't have to
Great video! I’ve been trying to get better at my editing
What has been the hardest part for you?
@ I’d say just making sure I’m posting consistently. I am new to TH-cam so I know it takes awhile to build a community.
It’s crazy how long it’s taken the almighty algorithm to promote niche content. For such a smart thing, it sure does have its faults.
I like your style. I'm looking forward to learning from you. 😊
Thank you, means a lot!
For sure. I spent years trying to make random youtube channels and videos. Now I'm blowing up faster than ever before. Why? Because I make tech content.
Why is that the answer? Well I have a degree in CompSci and a job as a Cloud Consultant Engineer. As well as years of random social media experience.
The two now intertwine and there's no stopping.
PS I LOVE YOUR EDITOR
One thing I'd like to see is more information around how to apply a lot of the techniques you see in videos like this but to entertainment channels.
You touched on entertainment a bit but I find that most advice is typically geared towards educational/informative content or at least that's the most obvious application for it.
It's surprisingly hard to find similar quality advice but related to a gaming, reaction, video essay, comedy, etc channel. I'm guessing most of the advice, such as the great advice in this video, applies to those as well, but it can often be hard to figure how exactly how.
I'm learning a lot. My channel discusses topics related to productivity and I have also included a few videos about academics, but now I am wondering whether I should leave the academics topic and only focus on productivity topics, so that I can niche down further and see if the audience prefers that. Thanks for another awesome video!
You got it! Yeah I would niche down as far as you can to the point where you can visualize a single avatar or person in front of you and you get crystal clear on what their pain point is.
Like for me on this channel, my avatar is a creator entrepreneur, someone that is trying to earn money with content.
Even this might be a bit too broad
@@kallawaymarketingWould you call Science Based/ Evidence Based Bodybuilding for example a super duper niche? Its well established and big, but tech/ai is even bigger snd you grew with it.
Amazing video, thank you!!
Lot of value thanks
Love your videos!!
Thank you!!
You’re a true legend Kallaway! You kinda remind me of G-Eazy 🤣
Thank me later on.soundcloud.com/XxzU3kJAexUcfznz7
Just shared the video 🤑
Appreciate you
Kallaway is rising up the charts. Great vid.
appreciate you for supporting! 50K subs next!
thank you for this video sir! awesome! God bless you
You’re welcome, thanks for tuning in!
totally agree with consistency and volume. What's your opinion on shorts and long form. Same channel or separate channels?
Different
A very good explanation!! New subscriber here! 😊
I agree 😁
Really Informative Video
Thank you, appreciate you checking it out!
RIGHT ON BROTHER🙏🏼😇🤙🏼
Message for all small creators: Never give up guys! Our time is coming!
I watched this and one other of your videos. Super high value. Thank you. I wonder if you see your channel as having a fixed life time?
w video man!
That's also why it's now challenging to find solid clientele as a video editor and producer.😢
This is great!
thank you for checking it out
This is a video representation of the Dunning Kruger effect.
This is so motivating! Thank you for sharing and God bless you.
New sub 🪼
Appreciate you!
I'm curious. Are you still doing everything yourself - the writing; the recording; the editing, or have you started to build a team? Because the way I got started was rather than being the front man I was behind the camera editing (I actually thought about reaching out to you, funny enough, when I saw you on CJ's podcast.) Only to find out I kinda suck at editing and would rather do the writing. So now I write copy. (Ironically though, I'm also experimenting with making short form videos.)
Hey!
For shorts and long-forms, I still do all the scriptwriting/storytelling myself (that's my favorite part).
For shorts, I also do the idea mining, but I do have editors that help.
For long-form, I have a team that finds me ideas, as well as editors and a thumbnail designer
Nice video bro
Do you use any preamp with this microphone? Your sound is so good. You have any trick on sound? I am using the same microphone but not as good as yours.
What are tips for those who still choose to be broad in a niche? Not all content is educational in nature, so it can seem scary for creators (or those who entertain) to niche down too much. Love the content btw.
Thank you! Biggest tip is to try and pick and angle or lens within the broad niche that you enjoy talking about and that has validated traction from other creators.
Then, the key would be for any video you make that doesn’t fit within that angle or subsector, try to find a way to subtly work in helpful value for that core audience avatar of the core subsector.
So for example, let’s say you had a channel about sports, and you’re seeing lots of traction with basketball content, specifically player analysis.
If you want to make a video about football, it may not have the same traction, because your audience prefers basketball (per the traction on your basketball videos), so when you talk about football, either try to relate things to basketball, or try to analyze players in a similar way to how you analyzed the basketball ones.
The goal is to provide common ground for viewers that liked your previous stuff so that they find the new stuff interesting as well
@@kallawaymarketing Great feedback..especially about finding common ground in a way! Have not thought of it in this way. Thanks again!
Thank you for another awesome and helpful video. Since I watched your Masterclass on that 46M views Iron Man video, I'm curious: do you think you used these 5 hacks in that video, or have things changed since?
Now words is important
This is true and it works however, nothing you say matters because the algorithm dictates based on viewer engagement and even if you did everything step-by-step perfectly and you produce five 1020 videos back to back perfectly and you got to the meet the algorithm still dictates the views of the engagement so that being said all these TH-camrs that try to tell you how to get more views and stuff doesn’t matter because the algorithm will always be in charge. Yes, it matters when you need to do things the right way so you can get those, however it takes time still nothing magical and this video contradicts exactly what he said because in the beginning, he didn’t get to the meet. He took his time, but it was the fear of missing out in order to get to Meat! 🥩
Thank you a lot for this video and for all the content that you make! My question is, what do you mean when you are saying editing templates for editing? Are you talking about consistency in the same light and topics or some kind of postproduction editing? Please explain
I sure hope easy mode finds me😢
Keep grinding and it will find you. Nothing is easy, just easier relative to before
What’s platform are you rolling with for newsletters?
beehiiv all day
Great video as always Kane! Do you offer consulting?
Thank you! Yep, you can book a consulting call here cal.com/kallaway/kallaway-consulting-call
If this is not a highly edited video, then I don't know what it is.
This is the style that I personally prefer, but the last 10 mins barely have any graphics and limited editing other than hard cuts.
What I was trying to say, and should have been more clear about this in the video, is that if there is a spectrum with retention editing on one end and completely raw takes on the other, we are shifting closer to raw than we were before.
My videos are shot in a single location, in one take, and we use motion graphics to help visualize frameworks but I’d say not overly so
@@kallawaymarketing I have to say, that your video is very well made. I see that you have a lot of skill and probably also talent. I am still far from that, because I am at the beginning of that journey. However, I do think that the people who really benefit from "easy mode" are the people who are already comfortable talking to a camera for several minutes and making a coherent story in a pleasing and entertaining presenting style. People who are still very nervous in front of a camera, and who have trouble concentrating that long are probably better of taking lots of breaks and redoing takes many times until it is at least good enough. I have to be blunt but if somebody is saying "uhmm" twice in every sentence and is 100% nervous then I am going to watch another video. That is usually what happens when a complete beginner steps in front of a camera. I also think there are just as many preferences how a good video should be than the amount of people watching videos. Not everybody likes the "easy mode" style. There are still plenty of people who like well edited videos like yours. I personally like precise and compact information that is caried by good graphics and audio. When people really start to ramble, I am gone.
It’s interesting to listen to this content, thanks. For me, creating a TH-cam channel in English isn’t something I take for granted (my fresh channel is in Hungarian). My native language is already a niche on a global scale (so on TH-cam), as it’s spoken by no more than 15 million people worldwide. :) I think similar cases require a somewhat different approach.
As a Tongan I love the coconut analogy
🥥🫡🫡
Retention editing is out but crazy hand gestures is in! Distracting.
🔥 love this 🔫
Amazing, thanks for checking it out
this will become mr beast 2.o, mark my words
Haha hopefully this is a good thing
Amazing content!! What email capture software/website do you use/recommend? Thank you!!
Beehiiv is the goat
@@kallawaymarketing You're the goat! If it fits your content, a video on your email/newsletter process would be awesome (lead magnet, how you use beehiiv, email frequency/content, etc.). Thanks and keep crushing it!
Can you make a video about the gaming space (if you can and if it fits your brand) ❤❤ *thank you
Please make another video on this!
will do!
Question.
My work (and what it’s evolving into) doesn’t fit neatly within any niche I’ve found so far. Any high level advice for creating a niche?
What’s your niche? You can create one (and doing so will net even bigger rewards if you can make it happen), it’s just a harder road because not only do you need traction with the content, but you then have to educate brands on why that niche is valuable
@kallawaymarketing Based on what I’ve released? I don’t know. Based on what I’m creating now? "Paradigm-shifting personal stories told in an artful/immersive way."
Thanks for the perspective! My hunch is that if I iterate, gain skill in authentic, immersive storytelling, and persist, I will create a way.
Wicked 🙏🏽
really love ur vd
Thank you so much 😀
I’m a beginner, can you please answer this…
What if, we start with AI tools (broad niche) to gain followers and then go content marketing (narrow niche)
Is that a good strategy?
I really want to go niche, but not gaining any followers because they are too niche apparently (according to a content creator friend i have)
This was exactly my path, but from experience, you will not be able to pivot the AI tools content into content marketing unless you start out making “AI tools for marketing” and stay loyal to the niche from the beginning.
So id either:
1. Niche down intentionally from the beginning and go “AI for marketers”…sacrifice some growth but get depth and alignment initially
2. Start with AI, go max broad, become a media channel for AI, sell brand deals to AI companies, use learnings and cash to start second channel (content marketing only) and do both.
I went with the ladder personally because when I was starting I didn’t actually know content marketing and so my tips and advice would have been too general and not helpful.
Also depends on monetization path and income aspirations.
You can make good money from the first strategy above, but have to be okay with the numbers growing slower
@ Thank you 🙏 very much for taking time in your busy schedule, giving a detailed reply. This is really helpful advice.