For my 100th video special, I've decided to remake my first ever video "Why the G4TV Revival Failed" and go into further detail the reasons why the channel was a major flop and did not live up to expectations. Almost two years after the shutdown of the second iteration of G4, why not revisit?
The combination of being run by a company that doesn’t have a clue what they are doing, virtually no advertisement, launching a whole cable network in the day in age of cord cutting, getting too political, not having enough shows to intrigue viewers, unwise spending decisions, and overall incompetent management lead to G4’s inevitable demise. Seriously, why couldn't have NBCUniversal have managed the new G4 instead of Comcast's sports division?
Some crucial pieces to what made the original G4 work were missing, such as eccentric and relatable hosts, variety of shows to offer, archival programming on the schedule, and a few animated shows.
Despite how flawed the revival was, they did a few things right. For example, the most popular show from the revival was the TV adaptation Scott the Woz into a TV series, which was well received except for the fact that it was edited. I also like how they offered a FAST TV version of the channel known as "G4 Select" as well as TH-cam and Twitch channels if you did not have cable.
Without a doubt, G4 will not be returning for a third run, unless they unexpectedly return on October 4, 2029… Even if it does return, it’ll probably just be a section of some streaming service like Peacock or a revamped TH-cam page.
In the video I forgot to mention I do like some of the bumpers because some of them had interesting facts or were notable, but the branding behind it was barebones and minimalistic.
Chapters:
0:00 - Intro
0:46 - Starting Over
2:15 - Better Options Available
3:25 - Cord Cutting
4:25 - Demographics
5:03 - Lack of Promotion
5:47 - Low Ratings
6:18 - No International Distribution
6:35 - G4 Block Works Better
7:15 - No Syndication/Imports
8:15 - Minimalistic Branding
8:53 - Programming
10:44 - Mismanagement
11:56 - Frosk Meltdown and Politics
13:26 - Bad Strategy
14:30 - The Bright Side
15:59 - Conclusion
17:17 - G4 Lives On in Spirit
17:52- Outro