Good financial business move for the twins. The native Valley Girls (L.A. County), Sherman Oaks born, have come a long way from childhood acting to fashion and creating their company and running it. They go back quite a bit as for creating clothes, long before becoming a brand. But, the new Chanel connection? Oh, boy. Only time will tell. Greetings from Los Angeles
Something I learned in business school about ‘marketing’ is that it covers things like product, placement/distribution, promotion/communication and price. With that context, I believe that the Row invests in marketing and in this case that is in its product, distribution and price. PR is also part of promotion bucket and so is advertising. I believe when we say brands spend so much in marketing, we really mean in ‘advertising’ or promotions (e.g. discounts). Some brands cut costs on product and reallocate to advertising likely because it is relatively cheaper or the ROI math suggests it higher. Accounting wise advertising can be treated more like a fixed budget that is across spread across all products than material cost that is relatively variable for each product.
I mean - I've always thought that I would want one of their pieces when I can eventually afford it...but now I'm like..."Oh I guess I need to buy it now before Chanel ruins it"....
You never know how cruel high end brands can be with their/our money. Stop giving away your hard earned money to billionaire corporations!! A celebrity stylist admitted that many celebrities wear luxrul products. This is neither new nor strange.
The Row is about to fill the hole that Jil Sander’s group is leaving behind as well. Not sure what they’ve been trying to do with their collection. Now it’s time for the Row to eat their lunch especially for the men.
The Row's been going down, and cheaper quality brands look similar, or The Row copies other brands that been out, they're not high up like quality quiet luxury brands like Loro Piana, Kiton, Bulgari, Brioni, Purple label Ralph Lauren and others, now they're associating with played out Dusty Chanel with cheap quality
@@FrozenDarkVoid Alot of them all of some bad history, Chanel with Hitler, Hugo Boss, Isabel Marant copying native prints, plus many more brands, the point is Chanel is Dusty like I said, pertaining old designs that been getting called out since the 90s, plus their materials are known to be cheaper compared to prior decades, Coach bags are better with real leather and cheaper, and Coach clothing materials are better with better designs, and don't rely on tweed and the same ole thing
@@kamikani08 🙄 Get a life bum, I can tell you can't even dress, take it up with fashion insiders, fashion writers, and people on here on TH-cam calling Chanel cheap, even people cutting Chanel bags with others comparing the cheap materials to old Chanel bags with real materials and other brands, I can tell you're not use to other brands that cost more than Chanel with better quality, or that's cheap than Chanel with better quality
The olsen twins bring the generation that grew up with them back in the mid late 00s (their boho chic trendy era) who obviously can afford them now. Back then they were buying chanel because of the IT status they had now they buy The Row. Who knows maybe will change Chanel purseption again.
Good financial business move for the twins. The native Valley Girls (L.A. County), Sherman Oaks born, have come a long way from childhood acting to fashion and creating their company and running it. They go back quite a bit as for creating clothes, long before becoming a brand. But, the new Chanel connection? Oh, boy. Only time will tell.
Greetings from Los Angeles
Something I learned in business school about ‘marketing’ is that it covers things like product, placement/distribution, promotion/communication and price. With that context, I believe that the Row invests in marketing and in this case that is in its product, distribution and price. PR is also part of promotion bucket and so is advertising. I believe when we say brands spend so much in marketing, we really mean in ‘advertising’ or promotions (e.g. discounts). Some brands cut costs on product and reallocate to advertising likely because it is relatively cheaper or the ROI math suggests it higher. Accounting wise advertising can be treated more like a fixed budget that is across spread across all products than material cost that is relatively variable for each product.
Fashion daddy has blessed us 🥰
this makes so much sense
I mean - I've always thought that I would want one of their pieces when I can eventually afford it...but now I'm like..."Oh I guess I need to buy it now before Chanel ruins it"....
Great analysis. Thank you ❤❤❤❤❤
You never know how cruel high end brands can be with their/our money. Stop giving away your hard earned money to billionaire corporations!! A celebrity stylist admitted that many celebrities wear luxrul products. This is neither new nor strange.
I wonder if the Olsen twins will be the new creative directors of Chanel. Everything is possible in 2024 🤔
Yo i love your stream thank you fr helpful 🙏🏾🖤
Please, I hope they do not sabotage this gorgeous brand.
What a wealth of info! Tysmmmm
The Row is about to fill the hole that Jil Sander’s group is leaving behind as well. Not sure what they’ve been trying to do with their collection. Now it’s time for the Row to eat their lunch especially for the men.
From my readings if the news, it is the main sharehodlers of Loreal and Chanel who invested not the companies themselves.
I said that in the video, the title is just for the sake of clickbait
The Row's been going down, and cheaper quality brands look similar, or The Row copies other brands that been out, they're not high up like quality quiet luxury brands like Loro Piana, Kiton, Bulgari, Brioni, Purple label Ralph Lauren and others, now they're associating with played out Dusty Chanel with cheap quality
the same loro piana that exploited indigenous peruvian farmers? Theyre all dusty.
@@FrozenDarkVoid Alot of them all of some bad history, Chanel with Hitler, Hugo Boss, Isabel Marant copying native prints, plus many more brands, the point is Chanel is Dusty like I said, pertaining old designs that been getting called out since the 90s, plus their materials are known to be cheaper compared to prior decades, Coach bags are better with real leather and cheaper, and Coach clothing materials are better with better designs, and don't rely on tweed and the same ole thing
Lies all lies, cap...stop sounding like a hater
@@kamikani08 🙄 Get a life bum, I can tell you can't even dress, take it up with fashion insiders, fashion writers, and people on here on TH-cam calling Chanel cheap, even people cutting Chanel bags with others comparing the cheap materials to old Chanel bags with real materials and other brands, I can tell you're not use to other brands that cost more than Chanel with better quality, or that's cheap than Chanel with better quality
@@kamikani08they completely made that up 😂
Way to go
The Row is very William Gibson-esque.
Sometimes I put off watching your videos but after you removed your uniqlo one I will never do that again lol
Lol, videos are too long sometimes.
The Row looks more like Amish Couture.
But why are they risking their brands by making poor quality products. Don't they make enough money, because i don't understand this at all
It’s pure corporate greed
The olsen twins bring the generation that grew up with them back in the mid late 00s (their boho chic trendy era) who obviously can afford them now. Back then they were buying chanel because of the IT status they had now they buy The Row. Who knows maybe will change Chanel purseption again.
Also most imprtant marketing of ALL, they wear their things!!
😁 was purseption an intended pun or a misspelling?