@@watchalexander Omg I’m flattered, I agreed with most of what you said just needed to add some context to the quiet luxury conversation happening online! Keep going, you make really good videos - was just watching the Ballon d’Or one.
Please make a video discussing quiet luxury. I love your insight thank you ! It would be a great video for your new followers like me to go to get information instead of having to multiple videos .
Before watching - quiet luxury and old money trends suddenly created billions of specialists about how rich people supposedly live and dress, who repeat same (often invalid) points again and again.
Exactly! I’m so sick of people repeating that silly “Money talks, wealth whispers" quote. Like every rich person is walking around in raggedy jeans and tshirts from Walmart and driving a Honda.
@@rockyhrndz Yeah, and people make it appear as if wealthy individuals sit and plan how they are going to stealthily signal their wealth to their peers so that plebeians won't notice, but smart tiktokers broke this IYKYK code, and now you can wear Zara beige polyester crap and be like them. Come on, its just so corny and stupid
I’d say from my experience growing up in a very affluent area (everything from doctors to billionaires), that do they wear these same luxury brands, but not the same products. There’s a big difference between someone wearing a Gucci cap and someone wearing a Gucci cashmere trench coat and horse bit loafers. The demographics and price points are very different.
It´s less stressful too to shop at high end stores. Whenever I go into the department stores, I like the clothes but it´s so crowded in my city that the whole experience just makes me want to go home and buy online.
Anything the rich touches turns into "goal". People have completely overlooked that this style is only aspirational because of WHO is in them. We've all dressed semi-casual but now that the rich do it, it's Quiet Luxury ✨ Oh please. Also, the rich aren't trying to signal that they are rich to each other. Once they're in the same room, they already have a good idea the other is not poor. They know who's who because it pays to do so (business deals, partnerships, competition, etc.). Another great video 👏🏾 I'm not in the fashion industry but I enjoy your discussions on luxury and your appreciation for quality craftsmanship.
So sorry to spam you with another comment, but I also wanted to thank you for bringing up your experience living in Nigeria and noticing what the wealthy there are wearing. I've noticed that when people talk about the 1% in these kind of contexts they're usually talking about wealthy white Americans and Western Europeans only, as though they are the only ones on the planet who are well off.
I think people are so unaware of the shopping habits of the 0.01%. They just have so many different options and no restrictions and no guilt whatsoever.
“Quiet luxury” is a repackaged minimalist aesthetic with a higher price tag. And you said it well, the “rich” are not a monolith. This trend reeks of classism because what about the people who are wearing logo less items from places like Walmart, target, etc. can they pull off the “quiet luxury” look? Or are they still excluded because a basic cotton white tee isn’t 500 dollars?
At some point, “it is what it is.” In saying this, I mean that a basic white cotton T shirt is just that…a T-shirt. It’s only an essentialwardrobe staple, nothing more, nothing less, just generic. I guess the question you’re getting at is can luxury be had in basic products that are cheap , such as a T shirt from Walmart or Amazon versus a T shirt made by Armani or some other brand. Is luxury the price paid or is luxury the quality of cotton used and the construction? Honestly, the best T shirt I’ve ever bought were from Walmart’s Sam’s Wholesale Club “Maker’s Mark”. And it was $10 and high quality.
After a certain price point there is an element of cope where people will try to sell themselves that it´s a good deal. I I think it´s called sunken cost fallacy, you´ve worked too hard and saved for too long to be negative about this.
Why cant people just say minimalism? If im being honest a lot of the quiet luxury conversation just seems like people hating on maximalists that enjoy having a logo on what they wear. Theres nothing wrong with letting people know your shirt is gucci w/ some double gs, you might think its a little dated, but thats about it.
I guess it also comes from people's weird idealization and obsession with rich people, I’ve always liked the what people call now “quiet luxury” or “old money” look but mainly because for me is having style with simple clothes and prioritizing quality vs quantity, never saw it with the cringe ass perspective of just doing it because I’m trying to understand the 1% and to fit into their lifestyle.
Yeah no. Maximalism is not synonymous with logo mania. That’s why they have different names babe. Quiet luxury isn’t the same as minimalism. Buying a black shirt and black pants from Walmart is minimalism. Buying a cashmere tan sweater and wool tan slacks with a $6000 teddy coat from max Mara is quiet luxury.
And I would argue there is something wrong with logo mania. Logo mania isn’t the same as just having a logo. Walking around as a literal billboard is tacky. Maybe in the future it won’t be but right now it is.
@@maverickbull1909 whether anyone likes it or not logomania is an aspect of maximalism. What else would it be? And the quality of minimal clothing isn't are true signifier of it. How asinine.
I feel like that there’s a lot of young novices who got into very casually following fashion during the hypebeast/ logomania era and those are the people currently discussing ‘quiet luxury’ and ‘stealth wealth’ ad nauseam on TikTok, in what feels like a reset for their idea of luxury. The pendulum is swinging away from that era, and they noticed. It’s genuinely puzzling tho how they didn’t notice this style of dress before, so they must be very young, right? It’s bizarre how they’re behaving as if quiet luxury is some kind of brand new idea or aesthetic. Like I said, young novices on tiktok… 🙄 remember when they discovered nepotism and started calling everyone “nepo-babies” as if it was a new phenomenon? 😅
Why do they call it quiet luxury. I remember this trend years ago, but it was called "normcore". Quiet luxury is normcore for rich folks. Like wtf people, why is this a thing. Please don't do a video about quiet luxury.
Im annoyed with those fashion influencer that only follow trend, dont have their own individual style and recommend people to buy from this label, wear like this.. like, how obnoxious and pretentious can they be..
I really wish that we as a culture would stop exalting the wealthy the way we do. It’s pathetic. They are just people, and they are not a monolith. So often in this discourse “pretending to be rich” and behaving obnoxiously are conflated ….as if being an entitled pr*ck is only reserved for the middle class!!! We cannot begin to count people’s pockets from their outfits, but we shouldn’t want to either. I’m disappointed at the idea that the sole purpose of partaking in nice things is just to peacock for strangers. I reject it 👎🏽 To anyone reading: Buy what makes you happy, and don’t buy what doesn’t. Don’t over think it.
Yep, I hate the stereotypes made in a lot of ‘quiet luxury’ conversations. They veer so close to granting the ‘truly rich’ people the presumption of good taste. They don’t need that, amongst everything else they’ve already got.
I always thought that the people who keep posting videos about the rich not buying into luxury goods are #1, not rich and #2, cannot speak on behalf of the rich. Im glad you clarified the point that the rich really do buy luxury items for the simple and obvious reason that they can afford it.
My favorite *jklux* shopping item is the sweet and clean caramel tote bag. It is a must-have for me to take to work and the hospital. It can hold my laptop, notes, and water bottle - a must to stay hydrated and melanin. Thank you for sharing these goodies with us!
Spend yesterday thinking about this video, and realised one important issue: general public has some very big misconceptions about fashion industry, what fashion is, and what is even sold by those brands. Apparently, regular working class/lower middle class folks think that runways shows are something like a moodboard, Pinterest inspo, and actual designer clothes are hoodies, t-shirts and shoes. Some think that there are certain secret product lines by designers without logos meant for very rich people. Folks just don't bother checking out designer websites and realising that 70-90% of runway looks are actually SOLD as they are, and there are clients who call those brands and ask for look 4, 6, and 23 to be delivered right after the release. And even though couture is not profitable anymore, brands DO sell couture dresses, and there are some rich women who collect them and wear them at home to run errands, and that for these types of clients 1000USD t-shirts are like souvenirs from TEMU. I think that many designers are crushed realising that general public are not interested in their works, they want just bags and flex, and people like Arnault use it to make profits, but who can blame them tbh? No one is intentionally deceiving average folks, except themselves, no one is hiding IYKYK special clothes - they all are presented on fashion weeks and in online stores, anyone with enough money can call LV, Chanel, YSL, Rick Owens, whatever, and order this stuff. Another thing is that people overestimate the importance of durability - many of these clothes for rich clientele are not meant to be worn 'for life', they are durable as a byproduct of certain Italian/French baseline manufacturing standards. At some point it's just intentional wastefulness, to buy one beautiful thing that required so much work, wear it once and discard it. On the other hand, many so-called old-money types just exist within a certain fragile equilibrium of maintaining profitable inheritable wealth, which can be ruined by a single wrong move, wrong marriage, one extra pregnancy, etc. They have to maintain the old house, collection of antiquities, costs add up quickly, and they end up having relatively average middle-class income, so they do have to buy durable stuff, because they are very cash poor and can't afford.
Quiet luxury got so popular bc of the style trends that came right before it. For years the main fashion trend on social media was girls with full face heavy make up, Fendi print sweaters. Gucci accessories with logos, overall a more for lack of a bettter word ‘try hard luxury’. So it was time for a mainstream social media change and this Clean girl aesthetic, quiet luxury became super popular.
Regarding Loro Piana and Brunello Cucinelli: my sister used to work in the boutique near their stores in late 2000-early 2010, and the ABSOLUTE majority of clientele were Eastern European (primarily Russian and Ukrainian) oligarchs, state officials and celebrities. There were NO old money types at all. Even Putin was once spotted in LP or BC or something like that. It is somehow forgotten nowadays. PS I still have shit-ton of hangers from BC that she gave me, I feel smug putting my H&M t-shirts on them :)
Keen to watch. This is such an interesting topic and I could literally write a thesis lol. So many broad generalisations about the “wealthy” (no consideration of culture or geographic location or interests or career) and luxury consumers. Also, it’s so important to clearly define what is wealthy/rich (terms like poverty/poor are contested by academics from different schools of thought), provide data on luxury consumer behaviour and highlight what distinguishes stealth wealth/quiet luxury compared to minimalist aesthetic. Some explanations of quiet luxury are very problematic.
I watched this video a couple of weeks ago. You touched on things I disagreed with as well. I was a teen in the 90’s, this whole quiet luxury thing is just minimalism🤷🏾♀️.
It's true that the rich are not a monolith. That said, the vast majority of the super rich (87% according to Forbes) derive their wealth from these really boring/non-creative fields: finance, investments, energy, manufacturing, technology, and real estate, and tend to have no need to dress more "creatively"
Yea I agree with you wealth doesn’t have a uniform and they dnt consider this nearly this much. People have their own preferences no matter what class really. Also you don’t have to be “rich” to dress really well. U just need to have a personal taste know your cuts and body type and have a relationship with a good and experienced tailor.
Massive scandal going on rn in South Korea. Because the president’s wife was gifted some Dior bags. So it’s stupid to think the uber rich hand powerful are only consuming quiet luxury goods.
In the 60s people bought garments to wear their entire lives so the quality was important. Now people buy things not planning to wear it more than once.
Idk, I don't quite understand quiet luxury (I'm a layperson from outside the fashion industry). In my mind, the marker of a wealthy person is an IDGAF attitude & eccentricity. So, people like Tilda Swinton, Helena Bonham Carter, Daniel Day-Lewis. And they act like they don't care if their youtube gets demonstised (like Roman from Succession). It's about individuality. What people call “quiet luxury” nowadays just looks like “corporate upper-management” to me? Lol, it reminds me of an internship I once had. But what do I know? I'm just a layperson. Heh. Anyway, i appreciate you making a reaction video that actually adds value to the original video. Thank you for that. 🙏🏼🙏🏼 Also, how are people forgetting that Celine used to have a monogramme ? I have hand-me-down bags from Celine, they're from when my Mum was young (idk if they're from the 90's or something), but i promise they have monogramme but I don't think they make Celine bags like that anymore?
You can tell Alexander is fresh into this, "fashion" business. Pronouncing Saint Laurent with a French accent but saying Celine like normal person. Amiri is an underground brand at this point.
I really love your taste and style always so chic. My faves would be the kislux leather backpack and the Swarovski pave diamond ring so gorg. Thank you for your recommendations.
I think a lot of the quiet luxury trend was inspired by the TV show billions. And as you said wealthy people are not a monolith. The show is very distinctly NYC wasp-y family. It doesn’t represent every rich persons style of dress. Funnily I remember reading something about the super rich sometimes going for very gauche and outlandishly priced basics just to ‘signify wealth’. While the middle class ( increasingly without money) were using taste ( and by extension craftsmanship) as a social signifier.
I could be wrong, but from the people I’ve spoke to with money I feel like a lot of wealthy people dress like this do it because they don’t want to have to stand out anymore than they already do for having money. When there’s people around who know you have money, there’s already a great deal of attention that’s unintentionally brought upon yourself. Wearing clothes on top of this that scream “I’m rich” is just another level of attention that many with that wealth don’t want.
If I had untold wealth, everything and I mean everything,would be commissioned from cutlery to sheets shoes bags, everything bespoke. That’s luxury ! Certainly not off the shelf. I’d keep artisans employed and be they’d able to flex their respective disciplines. Oh to dream!
Same here but we are people that already have an appreciation for fashion, art and craft. Most people are not in this boat. If I was rich, everything would be custom from clothes to furniture.
Thanks for a good video about that, finally someone on TH-cam telling actual info instead of reiterating same TikTok narrative. 4:00 depends on what is meant. Clothes with a silk or high-grade cupro do feel much better to wear, and if you look in the mirror, they do make you look like a celebrity. In terms of quality there is a massive debate in Slimane’s circlejerk - are Wyatt boots good or bad quality actually? There is a whole group saying that goodyearwelt is the main marker of craftsmanship, although it’s just a stitching technique, marketed as a quality marker. On the other hand there are a lot of pumps with tiny straps. They cost 1-2k usd/eur, and are meant to be worn once, but women buy them and wear to go out every Friday, and later complain that those straps are broken. I think that certain designs are inherently fragile, and quality does not always mean durability. In the end of a day, its designer fashion, they are supposed to create a collection each 6 month, there is not much time to make durability tests for each product. Those Wyatt boots only recently under Vaccarello, after becoming a permanent collection item, reached some manufacturing stability and consistency, and there are good reasons for that. 7:48 IMO Gesquiere designs are not copypasteable, fast fashion brands cannot replicate these human-case. It seems that LVMH keep talented designers just for the sake of not allowing other brands to monetize their creativity, they just do shows that accompany bag and perfume sales. 12:30 I think another issue is that many people nowadays, especially in the west, are not street smart and cannot size people up correctly. I can immediately see how many average rents the person is wearing despite the perceived ‘blandness’ of their outfit, but many people cannot do that at all. Also, if you read comments in Zara hauls, people there often say that fast fashion clothes look better (!) than more expensive OG items.
Another fantastic video. I'm so glad you mentioned culture, its the first time I see it being brought to this conversation even though it should be obvious that people from different cultures will dress differently.
I understand why the mega rich don't care but what I don't understand if we (as the middle and upper working class) are aspiring to buy these brands, they keep raising prices to the point where they're not attainable. I am willing to save for a 4k bag but not a 10k one which is where the luxury industry is headed to.
Luxury brands often try to cater for all different clientele and consumers. Average person might only buy luxury perfume or makeup or accessories (bags) infrequently. Helps diversify their income but more average people should be very selective about buying this stuff. I’m currently not willing to spend $4k yet. But many brands will try get you hooked as you become wealthier over time so you spend more.
@@Coastpsych_fi99 I guess my reasoning is there is still good resale value for pieces like the Chanel flap, the LV tote or speedy and similar pieces. So I can enjoy them without having the feeling of having flushed money down the drain.
Luxury brands target different clients, and big chunk of revenue is generated by people who buy there every week and buy accessorised head-to-toe outfits. On there other hand there are people who save up for wallets and bags, and than complain and return them if they start to scratch. I guess low-end customers, after the pandemic boom, are just becoming net negative to these brands, just like debit-card holders for banks who's main revenue comes from mortgages, and brands just rise prices to get rid of them. People who buy stuff there weekly don't give a singe fuck about the price increase, because for them Chanel is like Shein.
Most people I know are upper class and a few are rich. I live in Southern Europe and see a lot of old money. They do buy LV and Gucci, mostly the women, but the men do custom hand crafted clothing. Sometimes they are one off. Many of my coworkers wear Levi jeans and Tailored shirts with monogram. A few have multiple versions of the same thing, same color, the eccentric geek work clothing! And most have custom hand tailored suits, tuxedo, and hand made silk ties, and hand made bespoke shoes of high caliber craftsman ship and fine leather.
I really wish there was interviews of people from a large range of generations asking them how they viewed clothing and fashion in there respective time periods. if they wore it to stand out or fit in what was there criteria for purchase. what was value and what was quality? how much thought they gave to what they wore? I feel we are maybe some of the first generations that did not get valued hand me down garments from parents or grandparents like other generations did. not even much jewelry. and I think this is because of the decline of quality and the ubiquity of garments in the mid to late 20th. You see older people wearing polyester these days because when they were younger it was marketed at a space age fabric.
I do not have access to this video but I do want to say that I bought a pair of slides of Dries Van Noten with an extravagant flower on the top years ago that were quite costly. However, the quality is amazing! I still wear them and they don't look very worn considering they were made with delicate materials that I thought wouldn't last. Also they are comfortable. I thought I would eventually regret but I don't.
I think the last time LV was that influential was when Virgil designed the harnesses. They were worn a lot at that time, of course as they were a short trend, but nonetheless. Great video as usual.
I agree: if it is expensive, it must be well made. A lot of ready made fashion is not well made. Now I keep to some brands which are not very expensive, but are very well made: BSolfin and Missegle in France for example. They are not famous? I do not care, it is beautiful and feels good.
One thing I will add… no one I know is trying to keep up with the Uber rich. Unless you can afford 30 million jet and 60 plus million yatch waiting with staff for your beckoned call, don’t waste your energy trying to look the part. Even badly dressed or homeless looking with those toys outclass the rest!
i think rich people do wear luxury, but as others are saying not the cheapest offering with the huge logos - but also there are a lot more people who are not ultra rich, so it just figures that by volume that's where most of the sales are. also, these smaller brands ARE luxury, so what's the point?
I can answer that question. As someone who is 50 countries short of visiting every country worth visiting, the rich have their clothes made custom for them. As also the well traveled do.
I do not know any super rich person, but I once shared a flat with a woman who had Louis Vuitton suitcases (a full set) and a few really lovely pieces of clothes. She went on holiday twice a year (2 weeks at a time) with all these luxury items, and spent a lot of money on a rich person's holiday hoping she'd find herself a millionaire. Maybe she did. I moved on after 2 years sharing with her. She had a good job but she was not a millionaire.
I think the issue here is dressing boring and uninspiring, not dressing quality or loudly. There were some good fits in that video, and there were boring as hell ones like zuck and gates for example.
I think many rich people don't wear obvious brand labels because they'd only do that if the brands paid THEM to wear them. Entertainers are nearly always wearing them for photo ops and interviews because they are paid to. No free marketing.
I think wealthy people shop at more expensive stores because of the quality that's maintained, not making it more important than their business counterparts. They also have a higher budget ratio.
Completely agree with the elegance in rich people just because they use quiet luxury... just think about Steve Jobs and his loops of Miyake turtlenecks...
I could care less how so-called rich people dress and I don't know what the fashion obsession is about. There are a lot of rich people here and most of the time one can't tell the rich from the not rich. Plus, we residents have always danced to our own fashion rhythm here anyhow. I'm in my sixties and have seen plenty here since childhood. A sibling was showing a mansion to a client and ran into a very famous 40-something actor who lived on the same block. The sibling didn't even realize who he was until after driving up hill past him. He was dressed in a faded T-shirt, beat-up-looking jeans, and sneakers. On my sibling's drive down the hill, the actor was still walking up it and my sibling honked and waved. The actor waved back. There are those who wear designer items whether rich or not and some do logos and some don't. And as for all of this so-called quiet luxury hoopla, one can be wearing Loro Piano or Bruno Cuccinelli here from head to toe and look quiet, but be driving a $200,000 car and wearing a $50,000 watch while wearing that so-called "quiet luxury" Greetings from Los Angeles
I like this guy - he says it so blunt and clear! There is A LOT of false propaganda in the EU. Not even half of these collections are being bought. The most Luxury Brands have lost the ability of "style". It used to be STYLE that made the man - but they are actually not knowing how to CREATE anymore...imitating their own warts n' wigs. Maybe it's because BRICS street style is hot drawer these days because of the MUSIC culture. You cannot go to a disco in Prada and get taken seriously. Already the new pulsating Turkish club music kinda prohibits EU trash look. The sheer THUNDER of Neo-Oriental pop or Paganism makes it hard to look like a depressing cold Norse curse from a Viking village. - That ain't a dance! ...izz nuffing, really.
Rich people wore the more called "quiet luxury".. those people are more into simple yet great quality of clothes they want to wear.. or rich people go to custom made suits & dresses--those people are more meticulously picky when it comes quality of clothes because they didn't look ridiculously laughable to look at and didn't want to be a discussion in gossip in thier community the one of the reasons.. you can tell a person is more have money in thier back account in how they dressed--observe the quality of thier clothes not on how they look.. "rich people" goes to more safety in what they wearing
@@piercenigel4670 A lot of people make a point about going for total customisation in case they have money, but realistically its not a good idea. Making a good suit is much more complicated, and requires a lot of R&D and prototyping, with variations in lapel width, pocket positioning, shoulder positioning, etc. Zegna themselves produces kinda basic designs, and unless you are very experienced in suits and menswear, you won't be able to explain to a tailor what kind of adjustments you want, and even if you manage to do so, the end result would be a weird disproportionate mess. TF, on the other hand, spend multiple years perfecting certain designs, tweaking and balancing them. They are not the same as basic boring Italian suits, that would make you look like a Pitti Uomo clone in the best case scenario.
@@piercenigel4670 I've once tried TF denim jacket (Icon model), and its tailored like a suit, with certain reinforcements and a curved back, and it wears as if its a suit. It's nothing like Levi's or Wrangler trucker denim jacket. When you button it, it has a certain shift in balance which make you appear as if you have a very wide v-shaped torso (its intentionally made slightly smaller in a certain area), I've never seen anything like that. I immediately understood what JayZ meant, it was like an a-ha moment.
@@piercenigel4670 I also now get what designers say when they talk about women's empowerment through clothing. They mean it literally - shoulder pads, heels, sharp tailoring, etc., it all morphs body like exoskeleton and make you feel much more confident, because suddenly you have shoulders of a quarterback and you tower the majority of men. Those massive YSL , Balenciaga and Balmain coats look very intimidating in real life
@@piercenigel4670 I’d heard the same, I’ve built up a varied number of pieces of late as I’m a little on the fence as to how the clothing will go under Estée Lauder. Everything I own is Tom Ford era Tom Ford. Which is mad as people hunt down Tom Ford era Gucci 🤣
Erm....if you know someone's net worth, like billionaires, then that person is not rich. The really, really rich people have undisclosed amount of money.
I love this bag! The *jklux* bag you picked is perfect but that red Chanel bag is beautiful too. My dream bag is the Chanel Boy and I will buy her one day. Can’t wait to see the next video.
I may be wrong but I am starting to see the beginning of the end of the big groups. They remember me to the big Hollywood majors in the 80s and how they ended being fragile as paper doing superheroes movies. And before anybody says they are doing fine just one word: Paramount... When you talk about the Arnault family as being in a luxury group and knowing about fashion... they are just the face of it. The uber rich have parts of all sectors, 10% of mcdonalds, 4% of kering... that includes fashion so you can apply the same to all and that is the problem. People controlling groups they don't have any experience, knowledge and don't care about the production. And that is why Michele was out of Gucci... I am not particulary keen on Gucci but it is the perfect example, grow or die and that makes economy impossible, not rentability but continuous ridiculous growth.
@@piercenigel4670 Netflix is still in a crisis after not being profitable for a very long time, only relevant based on a promise of profit. Have you being around since 2023 when streaming announced time's out for megaproductions and got into austerity? When profit started it wasn't as expected therefore cuts started... still on it. Consolidation aka making weaker companies to merge, makes some people very rich with the deal and then misery for the rest of us by sacking tones of workers and causing the ultimate death of the company. Turner- Discovery is doing poorly, Paramount is on the verge of collapse, Disney still there... much more fragile. Remember Paramount and Turner were the two main media groups in the world 20 years ago. And fashion it seems to be getting into this selfdestructive spiral with the obsession of unlimited growth and falling into this minimalist trend. The problem and the irony is that this is supposedly luxury and unique but it is the opposite. As I said, not very keen on Gucci but a perfect example of the promise of growth... go bigger or die... we already know unlimited growth is impossible, it makes some people rich but it kills companies and it damages the economy and the society. Not a Michele fan either, I never thought he was going to revolutionise anything, Gucci with him was a perpetual revival so being out of ideas is not the case as they were never there. Economy of big media groups and now big fashion conglomerates is not based on efficiency, it is based on short term. Anyway, time will say. Bigger doesn't mean better, in fact it means the opposite.
@@piercenigel4670 I think we are mixing things. Artists don't run companies, they never did. YSL-Berge, Ford-De Sole... Some artists like Miuccia, sorry to disagree on this, are good with money but the norm is... they are not, they hire people to do it. I see this moment in fashion now very similar to Hollywood in the 80s and I think is self destructive. Not sure if you are familiar with the state of VFX but that is were we are heading and it doesn't look good. Only 1% benefits from it, the rest can't have a proper income, the companies don't have a future beyond the decade, they buy each other to go bankrut the day after. It is a mess, it is short term taken to the extreme. And that is in a lessen extent what is happening to fashion, to streaming, to media and to the economy in general because it is run by the same owning stakes on everything, they don't care about the staff, the companies or their quality, they just see the graphic with the 5% growth in mind. Time will say. Related to Arnault family... they start to look to me like yesterday news but time will say. I am not saying next thing will be better but I am starting to see the beginning of their end. I won't miss them either. Related to Prada, well Miu MIu and Prada are doing great, Miuccia and Raf are nailing it. Miuccia is not a saint but her brands are doing well. Related to Helmut Lang, I think when the designer leaves, dies or whatever it would be better 95% of the times to close the house and fashion would be much better in smaller companies. The rebel designers with Galliano and Mcqueen model is exhausted, it ended with Demna in Balenciaga, we need to move on. Helmut Lang should have closed, like Mcqueen, like Balenciaga, like so many others. Not a coincide we are living big fashion groups with fast fashion, not good. We are living too the times of the zombies, no matter a house is doing very badly, it will be resurrected in 10 years with a designer that sent models on fire into the runway...
@@piercenigel4670 I am not fully familiar with what happened. On one hand it seems that was the case but on the other, It just doesn't seem the same treatment Lang got as the one Simons is having. Raf seems to be very happy and he closed his brand when moving to Prada so I am not sure about it. Anyway, Prada group should stay with Prada and Miu Miu. I think big groups and luxury don't go well together. The last straw is moving the centers of production to China to save money... to items created to be exclusive and extremely expensive. I also read Prada group bought stocks in Gucci to sell them to Arnault in the war against T Ford. As I said Miuccia is not an angel, but she is an artist. She is fashion, not the same as the Arnault and the others.
@@piercenigel4670 More than helping I think we are in a change of model, just at the beginning. Helping fashion creation, small houses and leave the luxury for big groups acting with big houses as mere branding. What do you think?
The rich peiple videos have the same vibe as wht women do or what men do videos.guess what there is a bariety of rich people a variety of poor people a variety of men and women..that think differently and have different tastes. When they do something it becomes a this is what those people do thing. Get to know people as people and try to ubderstand them as human first you lk be very appreciated. No one likes to be put into a box of you re this so you must do that...thats the secret of dating too ..
I agree with your LV take that they might not be known for being fashion forward , however which other major brand puts people like Virgil and Pharell at the top this opens the door for more black opportunities in the business which indeed will be followed by the other houses imo
Sorry if parts of me speaking end abruptly, TH-cam has decided that my voice is copyrighted by Music labels
@@watchalexander Omg I’m flattered, I agreed with most of what you said just needed to add some context to the quiet luxury conversation happening online! Keep going, you make really good videos - was just watching the Ballon d’Or one.
Is it!
Please make a video discussing quiet luxury. I love your insight thank you ! It would be a great video for your new followers like me to go to get information instead of having to multiple videos .
@@oseanosean you cannot be serious! It’s a dead horse flogged to death. Look forward not back but if you do (look back ). You’ll see that he has done.
Before watching - quiet luxury and old money trends suddenly created billions of specialists about how rich people supposedly live and dress, who repeat same (often invalid) points again and again.
You basically summarised the video haha
@@FashionRoadman yeah, and people use ChatGPT to write scenarios for videos like the one you reacted to.
This obsession with the “rich” is ridiculous. It’s giving “they’re still not going to date you” vibes 😂😂😂 very cringe.
Exactly! I’m so sick of people repeating that silly “Money talks, wealth whispers" quote. Like every rich person is walking around in raggedy jeans and tshirts from Walmart and driving a Honda.
@@rockyhrndz Yeah, and people make it appear as if wealthy individuals sit and plan how they are going to stealthily signal their wealth to their peers so that plebeians won't notice, but smart tiktokers broke this IYKYK code, and now you can wear Zara beige polyester crap and be like them. Come on, its just so corny and stupid
I’d say from my experience growing up in a very affluent area (everything from doctors to billionaires), that do they wear these same luxury brands, but not the same products. There’s a big difference between someone wearing a Gucci cap and someone wearing a Gucci cashmere trench coat and horse bit loafers. The demographics and price points are very different.
Can you spare me some moeny bro doing bad at the moment
Rich people do quiet luxury because they are just as boring as everyone else, except they shop at boutiques instead of department stores
It´s less stressful too to shop at high end stores. Whenever I go into the department stores, I like the clothes but it´s so crowded in my city that the whole experience just makes me want to go home and buy online.
@@piercenigel4670not UNIQLO 😂😭
No, they value tailored, high quality clothing. The fact that you consider this boring is your own projection.
@@DeborahM116mlll
No, they do this bcs quiet luxury is more tasteful. Unlike the cringe Internet bimbos.
Anything the rich touches turns into "goal". People have completely overlooked that this style is only aspirational because of WHO is in them. We've all dressed semi-casual but now that the rich do it, it's Quiet Luxury ✨ Oh please.
Also, the rich aren't trying to signal that they are rich to each other. Once they're in the same room, they already have a good idea the other is not poor. They know who's who because it pays to do so (business deals, partnerships, competition, etc.).
Another great video 👏🏾 I'm not in the fashion industry but I enjoy your discussions on luxury and your appreciation for quality craftsmanship.
So sorry to spam you with another comment, but I also wanted to thank you for bringing up your experience living in Nigeria and noticing what the wealthy there are wearing. I've noticed that when people talk about the 1% in these kind of contexts they're usually talking about wealthy white Americans and Western Europeans only, as though they are the only ones on the planet who are well off.
I think people are so unaware of the shopping habits of the 0.01%. They just have so many different options and no restrictions and no guilt whatsoever.
“Quiet luxury” is a repackaged minimalist aesthetic with a higher price tag.
And you said it well, the “rich” are not a monolith.
This trend reeks of classism because what about the people who are wearing logo less items from places like Walmart, target, etc. can they pull off the “quiet luxury” look? Or are they still excluded because a basic cotton white tee isn’t 500 dollars?
When has luxury not been classist?
At some point, “it is what it is.” In saying this, I mean that a basic white cotton T shirt is just that…a
T-shirt. It’s only an essentialwardrobe staple, nothing more, nothing less, just generic. I guess the question you’re getting at is can luxury be had in basic products that are cheap , such as a T shirt from Walmart or Amazon versus a T shirt made by Armani or some other brand.
Is luxury the price paid or is luxury the quality of cotton used and the construction?
Honestly, the best T shirt I’ve ever bought were from Walmart’s Sam’s Wholesale Club “Maker’s Mark”. And it was $10 and high quality.
Honestly if you buy anything over $200 that is bad quality you should return it, forget reaching 2k and keeping it 😨
After a certain price point there is an element of cope where people will try to sell themselves that it´s a good deal. I I think it´s called sunken cost fallacy, you´ve worked too hard and saved for too long to be negative about this.
Shish!
I go check quality anything more than $1
Why cant people just say minimalism? If im being honest a lot of the quiet luxury conversation just seems like people hating on maximalists that enjoy having a logo on what they wear. Theres nothing wrong with letting people know your shirt is gucci w/ some double gs, you might think its a little dated, but thats about it.
I guess it also comes from people's weird idealization and obsession with rich people, I’ve always liked the what people call now “quiet luxury” or “old money” look but mainly because for me is having style with simple clothes and prioritizing quality vs quantity, never saw it with the cringe ass perspective of just doing it because I’m trying to understand the 1% and to fit into their lifestyle.
Yeah no. Maximalism is not synonymous with logo mania. That’s why they have different names babe. Quiet luxury isn’t the same as minimalism. Buying a black shirt and black pants from Walmart is minimalism. Buying a cashmere tan sweater and wool tan slacks with a $6000 teddy coat from max Mara is quiet luxury.
And I would argue there is something wrong with logo mania. Logo mania isn’t the same as just having a logo. Walking around as a literal billboard is tacky. Maybe in the future it won’t be but right now it is.
@@piercenigel4670 who said that minimalism was boring basics, though? What makes basics boring? Putting words in my mouth a bit.
@@maverickbull1909 whether anyone likes it or not logomania is an aspect of maximalism. What else would it be? And the quality of minimal clothing isn't are true signifier of it. How asinine.
I feel like that there’s a lot of young novices who got into very casually following fashion during the hypebeast/ logomania era and those are the people currently discussing ‘quiet luxury’ and ‘stealth wealth’ ad nauseam on TikTok, in what feels like a reset for their idea of luxury. The pendulum is swinging away from that era, and they noticed.
It’s genuinely puzzling tho how they didn’t notice this style of dress before, so they must be very young, right? It’s bizarre how they’re behaving as if quiet luxury is some kind of brand new idea or aesthetic. Like I said, young novices on tiktok… 🙄 remember when they discovered nepotism and started calling everyone “nepo-babies” as if it was a new phenomenon? 😅
Soon Loro Piana and BC would be like supreme
Why do they call it quiet luxury. I remember this trend years ago, but it was called "normcore". Quiet luxury is normcore for rich folks. Like wtf people, why is this a thing. Please don't do a video about quiet luxury.
Im annoyed with those fashion influencer that only follow trend, dont have their own individual style and recommend people to buy from this label, wear like this.. like, how obnoxious and pretentious can they be..
No more no more no more! Snore!
@@Viviano_Magami That part!!
It's non logo, high quality brands, not always obviously expensive.
I really wish that we as a culture would stop exalting the wealthy the way we do. It’s pathetic. They are just people, and they are not a monolith. So often in this discourse “pretending to be rich” and behaving obnoxiously are conflated ….as if being an entitled pr*ck is only reserved for the middle class!!!
We cannot begin to count people’s pockets from their outfits, but we shouldn’t want to either. I’m disappointed at the idea that the sole purpose of partaking in nice things is just to peacock for strangers. I reject it 👎🏽
To anyone reading: Buy what makes you happy, and don’t buy what doesn’t. Don’t over think it.
Yep, I hate the stereotypes made in a lot of ‘quiet luxury’ conversations. They veer so close to granting the ‘truly rich’ people the presumption of good taste. They don’t need that, amongst everything else they’ve already got.
I always thought that the people who keep posting videos about the rich not buying into luxury goods are #1, not rich and #2, cannot speak on behalf of the rich. Im glad you clarified the point that the rich really do buy luxury items for the simple and obvious reason that they can afford it.
My favorite *jklux* shopping item is the sweet and clean caramel tote bag. It is a must-have for me to take to work and the hospital. It can hold my laptop, notes, and water bottle - a must to stay hydrated and melanin. Thank you for sharing these goodies with us!
"Maybe it's called quiet luxury because you're the only one who knnows the relationship you have with the garment" - Bliss Foster
7:11 same!! I was going to say these luxury brands don't push any innovations or creativity. They are simply a commerce/product for profit.
Spend yesterday thinking about this video, and realised one important issue: general public has some very big misconceptions about fashion industry, what fashion is, and what is even sold by those brands. Apparently, regular working class/lower middle class folks think that runways shows are something like a moodboard, Pinterest inspo, and actual designer clothes are hoodies, t-shirts and shoes. Some think that there are certain secret product lines by designers without logos meant for very rich people. Folks just don't bother checking out designer websites and realising that 70-90% of runway looks are actually SOLD as they are, and there are clients who call those brands and ask for look 4, 6, and 23 to be delivered right after the release. And even though couture is not profitable anymore, brands DO sell couture dresses, and there are some rich women who collect them and wear them at home to run errands, and that for these types of clients 1000USD t-shirts are like souvenirs from TEMU. I think that many designers are crushed realising that general public are not interested in their works, they want just bags and flex, and people like Arnault use it to make profits, but who can blame them tbh? No one is intentionally deceiving average folks, except themselves, no one is hiding IYKYK special clothes - they all are presented on fashion weeks and in online stores, anyone with enough money can call LV, Chanel, YSL, Rick Owens, whatever, and order this stuff. Another thing is that people overestimate the importance of durability - many of these clothes for rich clientele are not meant to be worn 'for life', they are durable as a byproduct of certain Italian/French baseline manufacturing standards. At some point it's just intentional wastefulness, to buy one beautiful thing that required so much work, wear it once and discard it. On the other hand, many so-called old-money types just exist within a certain fragile equilibrium of maintaining profitable inheritable wealth, which can be ruined by a single wrong move, wrong marriage, one extra pregnancy, etc. They have to maintain the old house, collection of antiquities, costs add up quickly, and they end up having relatively average middle-class income, so they do have to buy durable stuff, because they are very cash poor and can't afford.
It goes by different names but it's all the same thing minimalist style
Quiet luxury got so popular bc of the style trends that came right before it. For years the main fashion trend on social media was girls with full face heavy make up, Fendi print sweaters. Gucci accessories with logos, overall a more for lack of a bettter word ‘try hard luxury’. So it was time for a mainstream social media change and this Clean girl aesthetic, quiet luxury became super popular.
Regarding Loro Piana and Brunello Cucinelli: my sister used to work in the boutique near their stores in late 2000-early 2010, and the ABSOLUTE majority of clientele were Eastern European (primarily Russian and Ukrainian) oligarchs, state officials and celebrities. There were NO old money types at all. Even Putin was once spotted in LP or BC or something like that. It is somehow forgotten nowadays. PS I still have shit-ton of hangers from BC that she gave me, I feel smug putting my H&M t-shirts on them :)
Keen to watch. This is such an interesting topic and I could literally write a thesis lol. So many broad generalisations about the “wealthy” (no consideration of culture or geographic location or interests or career) and luxury consumers.
Also, it’s so important to clearly define what is wealthy/rich (terms like poverty/poor are contested by academics from different schools of thought), provide data on luxury consumer behaviour and highlight what distinguishes stealth wealth/quiet luxury compared to minimalist aesthetic. Some explanations of quiet luxury are very problematic.
I watched this video a couple of weeks ago. You touched on things I disagreed with as well. I was a teen in the 90’s, this whole quiet luxury thing is just minimalism🤷🏾♀️.
It's true that the rich are not a monolith. That said, the vast majority of the super rich (87% according to Forbes) derive their wealth from these really boring/non-creative fields: finance, investments, energy, manufacturing, technology, and real estate, and tend to have no need to dress more "creatively"
Yea I agree with you wealth doesn’t have a uniform and they dnt consider this nearly this much. People have their own preferences no matter what class really. Also you don’t have to be “rich” to dress really well. U just need to have a personal taste know your cuts and body type and have a relationship with a good and experienced tailor.
Massive scandal going on rn in South Korea. Because the president’s wife was gifted some Dior bags. So it’s stupid to think the uber rich hand powerful are only consuming quiet luxury goods.
@@piercenigel4670 weird western supremacy comment.
@@piercenigel4670 no problem, appreciate it for acknowledging
In the 60s people bought garments to wear their entire lives so the quality was important. Now people buy things not planning to wear it more than once.
As soon as he said a criteria of Luxury was “exceptional craftsmanship”, I knew you were about to go off! 😅 🍿
LOOOL
Idk, I don't quite understand quiet luxury (I'm a layperson from outside the fashion industry). In my mind, the marker of a wealthy person is an IDGAF attitude & eccentricity. So, people like Tilda Swinton, Helena Bonham Carter, Daniel Day-Lewis. And they act like they don't care if their youtube gets demonstised (like Roman from Succession). It's about individuality. What people call “quiet luxury” nowadays just looks like “corporate upper-management” to me? Lol, it reminds me of an internship I once had. But what do I know? I'm just a layperson. Heh.
Anyway, i appreciate you making a reaction video that actually adds value to the original video. Thank you for that. 🙏🏼🙏🏼
Also, how are people forgetting that Celine used to have a monogramme ? I have hand-me-down bags from Celine, they're from when my Mum was young (idk if they're from the 90's or something), but i promise they have monogramme but I don't think they make Celine bags like that anymore?
Michael Kors Celine had monogramme everywhere
Celine still sells monogram items, they're picking and choosing whatever fits their narrative
@@epifanny Literally this. I think I murmured, "So we're just going to ignore the Triomphe canvas? Ok."
You can tell Alexander is fresh into this, "fashion" business. Pronouncing Saint Laurent with a French accent but saying Celine like normal person. Amiri is an underground brand at this point.
I really love your taste and style always so chic. My faves would be the kislux leather backpack and the Swarovski pave diamond ring so gorg. Thank you for your recommendations.
I think a lot of the quiet luxury trend was inspired by the TV show billions. And as you said wealthy people are not a monolith. The show is very distinctly NYC wasp-y family. It doesn’t represent every rich persons style of dress.
Funnily I remember reading something about the super rich sometimes going for very gauche and outlandishly priced basics just to ‘signify wealth’. While the middle class ( increasingly without money) were using taste ( and by extension craftsmanship) as a social signifier.
I could be wrong, but from the people I’ve spoke to with money I feel like a lot of wealthy people dress like this do it because they don’t want to have to stand out anymore than they already do for having money. When there’s people around who know you have money, there’s already a great deal of attention that’s unintentionally brought upon yourself. Wearing clothes on top of this that scream “I’m rich” is just another level of attention that many with that wealth don’t want.
If I had untold wealth, everything and I mean everything,would be commissioned from cutlery to sheets shoes bags, everything bespoke. That’s luxury ! Certainly not off the shelf. I’d keep artisans employed and be they’d able to flex their respective disciplines. Oh to dream!
Same here but we are people that already have an appreciation for fashion, art and craft. Most people are not in this boat. If I was rich, everything would be custom from clothes to furniture.
th-cam.com/video/uF0V0A2g7lI/w-d-xo.html
Hermes has bags you can’t buy unless you already have a very good relationship with them
Thanks for a good video about that, finally someone on TH-cam telling actual info instead of reiterating same TikTok narrative.
4:00 depends on what is meant. Clothes with a silk or high-grade cupro do feel much better to wear, and if you look in the mirror, they do make you look like a celebrity. In terms of quality there is a massive debate in Slimane’s circlejerk - are Wyatt boots good or bad quality actually? There is a whole group saying that goodyearwelt is the main marker of craftsmanship, although it’s just a stitching technique, marketed as a quality marker. On the other hand there are a lot of pumps with tiny straps. They cost 1-2k usd/eur, and are meant to be worn once, but women buy them and wear to go out every Friday, and later complain that those straps are broken. I think that certain designs are inherently fragile, and quality does not always mean durability. In the end of a day, its designer fashion, they are supposed to create a collection each 6 month, there is not much time to make durability tests for each product. Those Wyatt boots only recently under Vaccarello, after becoming a permanent collection item, reached some manufacturing stability and consistency, and there are good reasons for that.
7:48 IMO Gesquiere designs are not copypasteable, fast fashion brands cannot replicate these human-case. It seems that LVMH keep talented designers just for the sake of not allowing other brands to monetize their creativity, they just do shows that accompany bag and perfume sales.
12:30 I think another issue is that many people nowadays, especially in the west, are not street smart and cannot size people up correctly. I can immediately see how many average rents the person is wearing despite the perceived ‘blandness’ of their outfit, but many people cannot do that at all. Also, if you read comments in Zara hauls, people there often say that fast fashion clothes look better (!) than more expensive OG items.
Another fantastic video. I'm so glad you mentioned culture, its the first time I see it being brought to this conversation even though it should be obvious that people from different cultures will dress differently.
I understand why the mega rich don't care but what I don't understand if we (as the middle and upper working class) are aspiring to buy these brands, they keep raising prices to the point where they're not attainable. I am willing to save for a 4k bag but not a 10k one which is where the luxury industry is headed to.
Luxury brands often try to cater for all different clientele and consumers. Average person might only buy luxury perfume or makeup or accessories (bags) infrequently. Helps diversify their income but more average people should be very selective about buying this stuff.
I’m currently not willing to spend $4k yet. But many brands will try get you hooked as you become wealthier over time so you spend more.
Remember that these brands are only ever after your wallet. They employ several tactics to keep coming back to them.
@@davidpachecogarcia I appreciate the comment.
@@Coastpsych_fi99 I guess my reasoning is there is still good resale value for pieces like the Chanel flap, the LV tote or speedy and similar pieces. So I can enjoy them without having the feeling of having flushed money down the drain.
Luxury brands target different clients, and big chunk of revenue is generated by people who buy there every week and buy accessorised head-to-toe outfits. On there other hand there are people who save up for wallets and bags, and than complain and return them if they start to scratch. I guess low-end customers, after the pandemic boom, are just becoming net negative to these brands, just like debit-card holders for banks who's main revenue comes from mortgages, and brands just rise prices to get rid of them. People who buy stuff there weekly don't give a singe fuck about the price increase, because for them Chanel is like Shein.
Most people I know are upper class and a few are rich. I live in Southern Europe and see a lot of old money. They do buy LV and Gucci, mostly the women, but the men do custom hand crafted clothing. Sometimes they are one off. Many of my coworkers wear Levi jeans and Tailored shirts with monogram. A few have multiple versions of the same thing, same color, the eccentric geek work clothing! And most have custom hand tailored suits, tuxedo, and hand made silk ties, and hand made bespoke shoes of high caliber craftsman ship and fine leather.
I really wish there was interviews of people from a large range of generations asking them how they viewed clothing and fashion in there respective time periods. if they wore it to stand out or fit in what was there criteria for purchase. what was value and what was quality? how much thought they gave to what they wore? I feel we are maybe some of the first generations that did not get valued hand me down garments from parents or grandparents like other generations did. not even much jewelry. and I think this is because of the decline of quality and the ubiquity of garments in the mid to late 20th. You see older people wearing polyester these days because when they were younger it was marketed at a space age fabric.
Rich people buy a mixture because they can
I do not have access to this video but I do want to say that I bought a pair of slides of Dries Van Noten with an extravagant flower on the top years ago that were quite costly. However, the quality is amazing! I still wear them and they don't look very worn considering they were made with delicate materials that I thought wouldn't last. Also they are comfortable. I thought I would eventually regret but I don't.
I think the last time LV was that influential was when Virgil designed the harnesses. They were worn a lot at that time, of course as they were a short trend, but nonetheless. Great video as usual.
I agree: if it is expensive, it must be well made. A lot of ready made fashion is not well made. Now I keep to some brands which are not very expensive, but are very well made: BSolfin and Missegle in France for example. They are not famous? I do not care, it is beautiful and feels good.
Quality speaks.. you don’t need a label to know .. the cut of ones jib..
6:56 I don’t agree either LV seems to be 4-5 years behind GG’s Alexander Michael… as far as creativity in esthetics…
I love your videos and livestreams. When I get my first job sometime this year, I know where some of the money will be going. ♥️😗
One thing I will add… no one I know is trying to keep up with the Uber rich. Unless you can afford 30 million jet and 60 plus million yatch waiting with staff for your beckoned call, don’t waste your energy trying to look the part. Even badly dressed or homeless looking with those toys outclass the rest!
Big up Fashion Random. Love from the Zingaverse. Great video.
I do agree that it would be preaching to the choir. Since I was a kid, I new rich people spent huge amounts on clothes that are simple but elegant.
i think rich people do wear luxury, but as others are saying not the cheapest offering with the huge logos - but also there are a lot more people who are not ultra rich, so it just figures that by volume that's where most of the sales are. also, these smaller brands ARE luxury, so what's the point?
I love it when you do the reaction videos 🔥
That was really interesting, thank you.
It's crazy that luxury sales increased during the scamdemic.
I can answer that question. As someone who is 50 countries short of visiting every country worth visiting, the rich have their clothes made custom for them. As also the well traveled do.
Rich 1%ers must look at this quiet luxury banter and think, "People are so cute. They want to be like us, but we're just like them."
I do not know any super rich person, but I once shared a flat with a woman who had Louis Vuitton suitcases (a full set) and a few really lovely pieces of clothes. She went on holiday twice a year (2 weeks at a time) with all these luxury items, and spent a lot of money on a rich person's holiday hoping she'd find herself a millionaire. Maybe she did. I moved on after 2 years sharing with her. She had a good job but she was not a millionaire.
Coco Chanel said:luxury is not the opposite of poverty it is the opposite of vulgarity
I think the issue here is dressing boring and uninspiring, not dressing quality or loudly. There were some good fits in that video, and there were boring as hell ones like zuck and gates for example.
I think many rich people don't wear obvious brand labels because they'd only do that if the brands paid THEM to wear them. Entertainers are nearly always wearing them for photo ops and interviews because they are paid to. No free marketing.
Great video. Thank you.
I think wealthy people shop at more expensive stores because of the quality that's maintained, not making it more important than their business counterparts. They also have a higher budget ratio.
If gold and silver are aristocratic colours I guess the hoi polloi wear bronze and tin 😂
Completely agree with the elegance in rich people just because they use quiet luxury... just think about Steve Jobs and his loops of Miyake turtlenecks...
My quite luxury is not being naked outside! 😂
A brand can be niche and still make hundreds of millions of dollars. Back in the day, there was FUBU, TRUE RELIGION, SEAN JOHN, Calvin Klein, etc...
I could care less how so-called rich people dress and I don't know what the fashion obsession is about. There are a lot of rich people here and most of the time one can't tell the rich from the not rich. Plus, we residents have always danced to our own fashion rhythm here anyhow. I'm in my sixties and have seen plenty here since childhood.
A sibling was showing a mansion to a client and ran into a very famous 40-something actor who lived on the same block. The sibling didn't even realize who he was until after driving up hill past him. He was dressed in a faded T-shirt, beat-up-looking jeans, and sneakers. On my sibling's drive down the hill, the actor was still walking up it and my sibling honked and waved. The actor waved back.
There are those who wear designer items whether rich or not and some do logos and some don't.
And as for all of this so-called quiet luxury hoopla, one can be wearing Loro Piano or Bruno Cuccinelli here from head to toe and look quiet, but be driving a $200,000 car and wearing a $50,000 watch while wearing that so-called "quiet luxury"
Greetings from Los Angeles
either way if poor will wear logos or quiet luxury it is about pretending to be some one,who they are not.
I like this guy - he says it so blunt and clear! There is A LOT of false propaganda in the EU. Not even half of these collections are being bought. The most Luxury Brands have lost the ability of "style". It used to be STYLE that made the man - but they are actually not knowing how to CREATE anymore...imitating their own warts n' wigs. Maybe it's because BRICS street style is hot drawer these days because of the MUSIC culture. You cannot go to a disco in Prada and get taken seriously. Already the new pulsating Turkish club music kinda prohibits EU trash look. The sheer THUNDER of Neo-Oriental pop or Paganism makes it hard to look like a depressing cold Norse curse from a Viking village. - That ain't a dance! ...izz nuffing, really.
This is pretty much what Jerry Lorenzo and Kanye was doing back in there early 2010 but more raw and graphics
Rich people wore the more called "quiet luxury".. those people are more into simple yet great quality of clothes they want to wear.. or rich people go to custom made suits & dresses--those people are more meticulously picky when it comes quality of clothes because they didn't look ridiculously laughable to look at and didn't want to be a discussion in gossip in thier community the one of the reasons..
you can tell a person is more have money in thier back account in how they dressed--observe the quality of thier clothes not on how they look.. "rich people" goes to more safety in what they wearing
Ur acw jacket has crazy construction
The NBA community is like, "Wait, you're disrespecting our culture." 🤣🤣🤣🤣
Lmao!! At the the 500million niche section
I stand by Tom Ford for quality men’s clothing, expensive yes, but the materials and craftsmanship are faultless and all made in Italy.
@@piercenigel4670 A lot of people make a point about going for total customisation in case they have money, but realistically its not a good idea. Making a good suit is much more complicated, and requires a lot of R&D and prototyping, with variations in lapel width, pocket positioning, shoulder positioning, etc. Zegna themselves produces kinda basic designs, and unless you are very experienced in suits and menswear, you won't be able to explain to a tailor what kind of adjustments you want, and even if you manage to do so, the end result would be a weird disproportionate mess. TF, on the other hand, spend multiple years perfecting certain designs, tweaking and balancing them. They are not the same as basic boring Italian suits, that would make you look like a Pitti Uomo clone in the best case scenario.
@@piercenigel4670 I've once tried TF denim jacket (Icon model), and its tailored like a suit, with certain reinforcements and a curved back, and it wears as if its a suit. It's nothing like Levi's or Wrangler trucker denim jacket. When you button it, it has a certain shift in balance which make you appear as if you have a very wide v-shaped torso (its intentionally made slightly smaller in a certain area), I've never seen anything like that. I immediately understood what JayZ meant, it was like an a-ha moment.
@@piercenigel4670 I also now get what designers say when they talk about women's empowerment through clothing. They mean it literally - shoulder pads, heels, sharp tailoring, etc., it all morphs body like exoskeleton and make you feel much more confident, because suddenly you have shoulders of a quarterback and you tower the majority of men. Those massive YSL , Balenciaga and Balmain coats look very intimidating in real life
@@piercenigel4670 I’d heard the same, I’ve built up a varied number of pieces of late as I’m a little on the fence as to how the clothing will go under Estée Lauder.
Everything I own is Tom Ford era Tom Ford.
Which is mad as people hunt down Tom Ford era Gucci 🤣
@@piercenigel4670 TF YSL was out of place and just wrong, they should have kept Alber Elbaz. I think fashion is managed by Zegna now like entirely.
Pour vivre heureux, vivons caché.
Soooo sick of quiet luxury discourse
ORIGINAL VIDEO: th-cam.com/video/g0UQgrFNExc/w-d-xo.htmlsi=g6O0Dm1hrekucmgo
Is $900 too much to be paying for Rick Owens cargo?
Undoubtedly 🎉😂😅😊🎉
I refused to sold out...😮
Now the industry is pushing men to buy handbags. Why sell one $2000+ when you can sell a matching pair to some rich couple.
Under lockdown
I paid off my debt
Bought a new car and paid it off by working 3 jobs 😂
Never been this early to a video 😎
And here i thought we were eating the rich, not cosplaying as them
Poor people cosplaying as rich is halarious.
Dont forget the bag with a dollar sign on it 😂
Why did he say Novo Nordisk in a French accent when it's a Dutch company
Rich people buy all kinds of luxury..
“You will own nothing and you’ll be happy” WEF
Erm....if you know someone's net worth, like billionaires, then that person is not rich. The really, really rich people have undisclosed amount of money.
I love this bag! The *jklux* bag you picked is perfect but that red Chanel bag is beautiful too. My dream bag is the Chanel Boy and I will buy her one day. Can’t wait to see the next video.
I may be wrong but I am starting to see the beginning of the end of the big groups. They remember me to the big Hollywood majors in the 80s and how they ended being fragile as paper doing superheroes movies. And before anybody says they are doing fine just one word: Paramount... When you talk about the Arnault family as being in a luxury group and knowing about fashion... they are just the face of it. The uber rich have parts of all sectors, 10% of mcdonalds, 4% of kering... that includes fashion so you can apply the same to all and that is the problem. People controlling groups they don't have any experience, knowledge and don't care about the production. And that is why Michele was out of Gucci... I am not particulary keen on Gucci but it is the perfect example, grow or die and that makes economy impossible, not rentability but continuous ridiculous growth.
@@piercenigel4670 Netflix is still in a crisis after not being profitable for a very long time, only relevant based on a promise of profit. Have you being around since 2023 when streaming announced time's out for megaproductions and got into austerity? When profit started it wasn't as expected therefore cuts started... still on it. Consolidation aka making weaker companies to merge, makes some people very rich with the deal and then misery for the rest of us by sacking tones of workers and causing the ultimate death of the company. Turner- Discovery is doing poorly, Paramount is on the verge of collapse, Disney still there... much more fragile. Remember Paramount and Turner were the two main media groups in the world 20 years ago. And fashion it seems to be getting into this selfdestructive spiral with the obsession of unlimited growth and falling into this minimalist trend. The problem and the irony is that this is supposedly luxury and unique but it is the opposite. As I said, not very keen on Gucci but a perfect example of the promise of growth... go bigger or die... we already know unlimited growth is impossible, it makes some people rich but it kills companies and it damages the economy and the society. Not a Michele fan either, I never thought he was going to revolutionise anything, Gucci with him was a perpetual revival so being out of ideas is not the case as they were never there. Economy of big media groups and now big fashion conglomerates is not based on efficiency, it is based on short term. Anyway, time will say. Bigger doesn't mean better, in fact it means the opposite.
@@piercenigel4670 I think we are mixing things. Artists don't run companies, they never did. YSL-Berge, Ford-De Sole... Some artists like Miuccia, sorry to disagree on this, are good with money but the norm is... they are not, they hire people to do it. I see this moment in fashion now very similar to Hollywood in the 80s and I think is self destructive. Not sure if you are familiar with the state of VFX but that is were we are heading and it doesn't look good. Only 1% benefits from it, the rest can't have a proper income, the companies don't have a future beyond the decade, they buy each other to go bankrut the day after. It is a mess, it is short term taken to the extreme. And that is in a lessen extent what is happening to fashion, to streaming, to media and to the economy in general because it is run by the same owning stakes on everything, they don't care about the staff, the companies or their quality, they just see the graphic with the 5% growth in mind. Time will say. Related to Arnault family... they start to look to me like yesterday news but time will say. I am not saying next thing will be better but I am starting to see the beginning of their end. I won't miss them either. Related to Prada, well Miu MIu and Prada are doing great, Miuccia and Raf are nailing it. Miuccia is not a saint but her brands are doing well. Related to Helmut Lang, I think when the designer leaves, dies or whatever it would be better 95% of the times to close the house and fashion would be much better in smaller companies. The rebel designers with Galliano and Mcqueen model is exhausted, it ended with Demna in Balenciaga, we need to move on. Helmut Lang should have closed, like Mcqueen, like Balenciaga, like so many others. Not a coincide we are living big fashion groups with fast fashion, not good. We are living too the times of the zombies, no matter a house is doing very badly, it will be resurrected in 10 years with a designer that sent models on fire into the runway...
@@piercenigel4670 I am not fully familiar with what happened. On one hand it seems that was the case but on the other, It just doesn't seem the same treatment Lang got as the one Simons is having. Raf seems to be very happy and he closed his brand when moving to Prada so I am not sure about it. Anyway, Prada group should stay with Prada and Miu Miu. I think big groups and luxury don't go well together. The last straw is moving the centers of production to China to save money... to items created to be exclusive and extremely expensive. I also read Prada group bought stocks in Gucci to sell them to Arnault in the war against T Ford. As I said Miuccia is not an angel, but she is an artist. She is fashion, not the same as the Arnault and the others.
@@piercenigel4670 More than helping I think we are in a change of model, just at the beginning. Helping fashion creation, small houses and leave the luxury for big groups acting with big houses as mere branding. What do you think?
I just had a look at Cucinello. I do not like it at all!!
Oh wow. A new reaction video.
It's rare but it happens from time to time
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The rich peiple videos have the same vibe as wht women do or what men do videos.guess what there is a bariety of rich people a variety of poor people a variety of men and women..that think differently and have different tastes. When they do something it becomes a this is what those people do thing. Get to know people as people and try to ubderstand them as human first you lk be very appreciated. No one likes to be put into a box of you re this so you must do that...thats the secret of dating too ..
So happy I found this YT page. I buy replicas. Immmot wasting money on clothes, shoes and bags I barely wear.
lmao i was waiting for your response on this mess of a video
I agree with your LV take that they might not be known for being fashion forward , however which other major brand puts people like Virgil and Pharell at the top this opens the door for more black opportunities in the business which indeed will be followed by the other houses imo
Givenchy - Ozwald Boateng, Balmain - Olivier Rousteing
Absolutely nothing new ! lolll
I noticed you don't listen to what he says but what you feel he's implying. Maybe try listening to the words and process their meaning.