loooooooooooool Id love to have one of their books at the end of a pitch, I swear they just doodle and do drawings and shit, I mean what the fuck can they be writing, especially at times like that
Its very important because that could mean anything from a reality perspective. Especially considering that the reason sweat smells is because there are already bacteria on your body that literally eat sweat.
I was using this deoderant before it appeared on the programme and was really pleased for them to have this success. The product really works, even through this year's heatwaves and after sessions in the gym or the garden, I never smell sweat on myself or on my dirty clothes.
@@originalunoriginal4055it doesn't prevent sweat, it absorbs sweat. So doesn't clog pores, harbour bacteria etc. It's very good. If you have excess sweating problems there is actually options like botox in the armpits as a treatment in extreme cases
I’ve been using fussy for a couple months now and it’s the first deodorant that I’ve ever had that genuinely reduces sweating significantly and 100% completely stops BO no matter how hot and bothered I am
I went to Tesco yesterday and saw a bunch of these so of course I had to pick it up. Later on I look you up and noticed you are on dragons den! Congrats for making an outstanding product and I agree with the judges completely. Good luck, fussy! ❤
why is this so much more civilized than shark tank lmao. The respect ,and letting you guys talk like normal people would about a potential life changing deal without holding "im gonna pull out if you do!" over your head. Love it
I lllllove this product. Smells gorgeous. I never had that transition phase when switching to natural deodorant. And actually, might sound silly, but it feels when i use this, that im taking good care of my skin and being conscious of the environment. I get a confidence boost every morning with this. Its an act of self care and earth care.
As a long time customer of the multivitamin company Feel, I had an introduction offer to Fussy which I took up a few weeks back, delivered and implemented in the same way as Feel. I had no idea it was backed by Dragons until I saw this ! So far so good... like Feel, I hope this range expands further in other areas.
It was thrilling to watch Deborah and Peter table their offers, I was eagerly waiting to see who between them will clinch the deal, coz both have huge credibility..
Been using Fussy deodorant since January 2023 and, without a word of a lie, I freakin' love it. It absolutely works and the fragrances are really subtle and natural-smelling. Big up, lads, for inventing this ming-munching probiotic deodorant of champions!
Why is it with the new series, they ask for small amounts like 5% but in the older ones it was always hefty 30%'s - what happened. I have never seen them in older series ever ask for 5% it is so odd
Surprising isn't it. Touker says he never gets out of bed for less than 10/20/30% and here they are selling themselves out for 5% as a duo !!! Mind you, the editing is SO heavy that there is a lot that is cut out of the TV show (figures) so it's probably just a matter of the market they're in and the opportunity Debbiw and Pete see in it.
Because commonly they have raised other VC money and have already "sold" chunks of it at a value. If they give more then the existing investors lose value instantly.
Its because they all come in thinking they have a tech startup and value it as if they are in silicon valley, doing funding rounds and going for scale. Its easy to raise early rounds because you're unproven and its all imaginary potential, the trouble they have is that they they have to raise at a higher valuation in successive funding rounds or it looks bad.
@Mina In the old series mainly startups presents their ideas, in search for their first investment and help with product development. In the new series mainly scale ups presents their business in search for an extra investment and marketing.
Must admit that I bought this deodorant because of the Insta hype ( exactly what the company are aiming for ) but it is brilliant and not just a pretty case.
I’m on day 2 of using fussy and I have to say I’m impressed! I find it hard to find deodorant that works for me and this has actually worked and it feels so much better knowing it’s not blocking my pores like all the others on the market and the scent is lovely!
In an ironic twist, I've just ordered a starter pack after watching one of Stephen Bartletts podcast's where a guest discusses the risks to health of parabens and pthalates in almost all non-natural deodorants. After searching the options I settled on fussy😂
I’ve been using this since this programme aired. It is very good and does what the guys said. I’m not going to go back to mass produced deoderant again. Try it yourself.
I’v3 been using this deodorant for quite a while & it’s great & it works but as I don’t watch the Dragons, I only knew about Deborah’s investment through a local article. We both live in Somerset. I hope Fussy is a great success for all involved.
Subscription models are horrible. Even for something like Netflix, they are aware of it hence they've come up with 4 people on one subscription model. People don't like subscriptions. An automatic debit is something people are not comfortable with.
Subbscription is ok if the value is there. I pay £7 a month for netflix and watch 3-4 films a week. Its a no brainer. But deodorant? I use maybe 3 SURE deodorant sticks a year total cost £3.
This is just like WILD but WILD have a better metal design in a beautiful matt brushed metal finish in gorgeous colours. Environmentally friendly, natural ingredients, subscription model...almost identical. However, both brands are expensive. Prohibitively so.
We looked at all sorts of materials when designing our cases and we found using 100% recycled plastic as opposed to Aluminium with plastic glued to the inside of it, was actually a more sustainable choice. This is because at end of life our case can easily be recycled and being all one part makes it more durable. But like all of these things it often comes down to personal preference. Thanks!
@@heyfussy Oh thats cool you answered! Interesting. Your design seems very tactile. All rounded edges and kind of reminiscent of the cases for airpods. I'm guessing it would appeal to Millenials and younger. Does yours twist up can I ask? Or slide up from the side? One thing I don't like is their (WILDS) advertising. The different adverts that have no cohesive style between them and the intended humour in a couple of them falls flat. They are however dominating that part of the deodorant market so doing something right. I don't wear deodorant, I have that ABCC1 gene thingy so don't need it but my daughter uses stick deodorant and I considered getting her WILD although being 19 I think she'd prefer Fussy's design. I'm guessing your scents are botanical, flowers and fruit type of thing? Best of luck.
@@aa4488 that's the very top end of millenial. Some are still in their 20s and airpods came out 7 years ago. That design of the deoderant is evocative of quite a few products from around that time and earlier, the bright plastic, no hard edges etc. Would it have made you happier if I said older Gen Z's? Fks sake. And no I'm a young gen Xer. My parents are fking boomers.
Weird to see a Dragon's Den that was filmed during COVID-19. (At least, I assume it was filmed during COVID-19, based on the comment at the end about not making contact.) I am way too used to watching the Dragon's Den TH-cam channel, where most of the episodes are at least 5 years old. Anyway, good pitch and seems like a good product. Y'all ship to the States?
I use it and am excited to see if it helps during the hotter sticky months. I like all the sustainability behind it, just wish it would stand upright! Can't understand why the base is rounded as it doesn't currently stand up and has to lie flat on a shelf.
I have a question for the finance guys here, what's the math behind the valuation of these businesses. Like how does 50,000 poinds for 1.5% of the business get to a 3.3 million valuation??
I have to go fragrance-free for both ivf and migraine reduction. It’s so bloody difficult to find GOOD and environmentally-friendly deodorant. Do you do a fragrance-free option? If not, will you?
"I think I'll show up to this once in a lifetime opportunity meeting with a handful of business moguls to try to sell them my product...wardrobe? Sweatpants, pink and yellow Yeezys and maybe a button down shirt?"
Hah this is the perfect stereotype of an eco startup. Partially solving a single problem, hilariously unexciting ambitions, already have competition so its not even a novel product, focused on heavy marketing, and its a subscription.
The percentage means nothing on this show, the dragons always ask for 5 x more. 50k is back pocket change Sick of their repeated greed and they will be the first to tell a budding entrepreneur "they don't listen" but they have NEVER heard the percentage on this show!
The covid rules were ridiculous 🤦🏼♂️ The amount or breathing of them all in one place wouldn't have mattered if they all lick eachother lol even the silly attempt from Peter to high five Deborah and not being able to do it is just ridiculous anyway I'll be checking out the deodorant as the spray ones are crap
Is it just me or are the dragons super cheap? So many times I watch and they’ll have a great company come along with low risk and great numbers, but they’ll just go out, for no reason and say they’re out for really no reason… The various Shark Tanks are just more likely to close deals if everything seems good. The Dragons seem to be much more stingy in comparison
1:43
Guy: .. that literally eats sweat for breakfast.
Sarah: sounds important, let me write that down
loooooooooooool Id love to have one of their books at the end of a pitch, I swear they just doodle and do drawings and shit, I mean what the fuck can they be writing, especially at times like that
It gave her breakfast ideas.
Its very important because that could mean anything from a reality perspective. Especially considering that the reason sweat smells is because there are already bacteria on your body that literally eat sweat.
I was using this deoderant before it appeared on the programme and was really pleased for them to have this success. The product really works, even through this year's heatwaves and after sessions in the gym or the garden, I never smell sweat on myself or on my dirty clothes.
Can I sniff your cheesy feet?
Thank you so much Kay! Power to your pits.
Does this deodorant help with preventing sweating?
@@originalunoriginal4055it doesn't prevent sweat, it absorbs sweat. So doesn't clog pores, harbour bacteria etc. It's very good. If you have excess sweating problems there is actually options like botox in the armpits as a treatment in extreme cases
Peter is very brilliant, wanted to go alone but never underestimated Deborah, coz of her huge credibility around sustainability
We love them both equally...honest
Seeing Peter and Deborah's mutual admiration society is most enjoyable
They are the best
I’ve been using fussy for a couple months now and it’s the first deodorant that I’ve ever had that genuinely reduces sweating significantly and 100% completely stops BO no matter how hot and bothered I am
I'm always amused by the puns of the host 🤣
He's not funny it's annoying!
I like Evan’s puns too, sometimes they’re cheeky 😆
Does anyone know the name of the narrator?
@@AnubhabLeo Evan Davis
I think you’re the only one that is. He’s annoying
I went to Tesco yesterday and saw a bunch of these so of course I had to pick it up. Later on I look you up and noticed you are on dragons den! Congrats for making an outstanding product and I agree with the judges completely. Good luck, fussy! ❤
YAY thank you so much!
@@fussymatt8812 tysm for replying!! 🫧
I love these too
Didn't know you could buy in Tesco! Thought it was subscription only. Btw I've just started using it too. Liking it so far :)
@@amynorafitzgibbon5800 yay!
I was the first person they ever pitched to. Loved it then and even more now!
Never forgotten that one and it was LIVE on TH-cam. Terrifying. Thanks for the support. Matt
why is this so much more civilized than shark tank lmao. The respect ,and letting you guys talk like normal people would about a potential life changing deal without holding "im gonna pull out if you do!" over your head.
Love it
Because Americans are insane lmao
I lllllove this product. Smells gorgeous. I never had that transition phase when switching to natural deodorant. And actually, might sound silly, but it feels when i use this, that im taking good care of my skin and being conscious of the environment. I get a confidence boost every morning with this. Its an act of self care and earth care.
Please your pits and the planet!
I’ve been using this deodorant since their Kickstarter, absolutely fantastic product and so glad that Fussy are really going places now 👏
YAY! THank you
Steven is a breath of fresh air
Tej is better
Can never tell if Touker and Steven actually hate each other
Hard to tell. I rekon it's for TV.
Thought Touker was being pretty disrespectful and Steven stood up for them
they were dating for a few months
He probably hates everything except his bottom
Well Touker represents the Boomers whilst Steven represents the Zoomers.
As a long time customer of the multivitamin company Feel, I had an introduction offer to Fussy which I took up a few weeks back, delivered and implemented in the same way as Feel. I had no idea it was backed by Dragons until I saw this ! So far so good... like Feel, I hope this range expands further in other areas.
Thanks!
It was thrilling to watch Deborah and Peter table their offers, I was eagerly waiting to see who between them will clinch the deal, coz both have huge credibility..
Thank you! It was a great episode
Why does Touker say "I'm out" like he's been personally offended?
I'm off to buy it now. Well done, guys!
Been using Fussy deodorant since January 2023 and, without a word of a lie, I freakin' love it. It absolutely works and the fragrances are really subtle and natural-smelling. Big up, lads, for inventing this ming-munching probiotic deodorant of champions!
Stephen using his popularity to stand out by punching on touker all the time is irritating
Entertainment!
It’s for tv you muppet if you don’t like it don’t watch it
I agree, I find Steven more and more arrogant and off putting!
Will Smith needs to calm it
Why is it with the new series, they ask for small amounts like 5% but in the older ones it was always hefty 30%'s - what happened. I have never seen them in older series ever ask for 5% it is so odd
Surprising isn't it. Touker says he never gets out of bed for less than 10/20/30% and here they are selling themselves out for 5% as a duo !!!
Mind you, the editing is SO heavy that there is a lot that is cut out of the TV show (figures) so it's probably just a matter of the market they're in and the opportunity Debbiw and Pete see in it.
Because commonly they have raised other VC money and have already "sold" chunks of it at a value. If they give more then the existing investors lose value instantly.
Its because they all come in thinking they have a tech startup and value it as if they are in silicon valley, doing funding rounds and going for scale. Its easy to raise early rounds because you're unproven and its all imaginary potential, the trouble they have is that they they have to raise at a higher valuation in successive funding rounds or it looks bad.
@Mina
In the old series mainly startups presents their ideas, in search for their first investment and help with product development.
In the new series mainly scale ups presents their business in search for an extra investment and marketing.
@@Philippe_Gruijthuijzen ohhhh that makes sense!
I’ve just ordered mine one today can’t wait to see what it’s like
I am so glad it is working out so well for everyone
😁
I do not know anything else, but these guys seem very nice. I am happy that they got an offer (at least in the show, idk what happened after the show)
We followed through afterwards...but we might of renegotiated ;-)
Must admit that I bought this deodorant because of the Insta hype ( exactly what the company are aiming for ) but it is brilliant and not just a pretty case.
Fussy is great! Best deodorant I've ever used. I sweat and but don't smell off sweat. It actually works! My armpits are very grateful!
And we are grateful to have your armpits!
I’m on day 2 of using fussy and I have to say I’m impressed! I find it hard to find deodorant that works for me and this has actually worked and it feels so much better knowing it’s not blocking my pores like all the others on the market and the scent is lovely!
YAY this is music to our armpits
In an ironic twist, I've just ordered a starter pack after watching one of Stephen Bartletts podcast's where a guest discusses the risks to health of parabens and pthalates in almost all non-natural deodorants. After searching the options I settled on fussy😂
Love love love, I was as excited as the founders
Thank you!
@@heyfussy what’s the link to your website
The more of these programmes, the more I see of the problems that confront our world today.
The product is amazing!
You are amazing!
Steven needs to show more respect to Touker really starting to dislike him for the way he is acting,
yeah more and more arrogant as time goes on... really irritating!
Tuka's out comment was hilarious
Steven got put in his place! Well Done Peter and Touker!
What kind of idiots put plexiglass between two business partners in a lift in April 2022.
Hey don't ruin the grift
We miss Duncan saying I'm ' OOOT'.
bro made 0 deals
N'Awww, that Mr Toucan Saladman is sooooo cute, he's like a lickle Teddy bear
Touker's little laugh after that fight, lmao
After watching this video about the product I went straight to the Google Shopping to check out what's all the fuss about.
That's what our sales manager likes to hear haha
I’ve been using this since this programme aired. It is very good and does what the guys said. I’m not going to go back to mass produced deoderant again. Try it yourself.
Stephen is still a kid.
He’s not a kid… he’s a young man with far more success and money than you’ll ever get
both good guys
I like how the entrepreneur goes in for a handshake forgetting it's COVID-19!😂😂😂 "Whaa? Oh Yea oops!"
Oh no not the sniffles!
Yep that got me
Got the best two dragons.
I’v3 been using this deodorant for quite a while & it’s great & it works but as I don’t watch the Dragons, I only knew about Deborah’s investment through a local article. We both live in Somerset. I hope Fussy is a great success for all involved.
this is very kind, thank you
I've just started using this deodorant in March 2023 ......... and so far it's doing it's job really well ......... I'm impressed
Hero!
They refused 5%.
Peter said 6%
We will gladly accept 5%
😂😂
Yes he played like a fiddle
Ive just received my first order
I like this 👌
I’ve seen them in tescos along with wild now- I’ve been using wild for some time, but I may get this as a gift for someone
Yes give us a go!
i had an ad for wild deodorant before this ...
Clever
That was good fair play
They destroyed a bin, but they are saving the world
Don't worry the bin was sealed up and reused!
Subscription models are horrible. Even for something like Netflix, they are aware of it hence they've come up with 4 people on one subscription model. People don't like subscriptions. An automatic debit is something people are not comfortable with.
Subbscription is ok if the value is there. I pay £7 a month for netflix and watch 3-4 films a week. Its a no brainer. But deodorant? I use maybe 3 SURE deodorant sticks a year total cost £3.
Very aesthetically pleasing :)
Thanks you!
This is just like WILD but WILD have a better metal design in a beautiful matt brushed metal finish in gorgeous colours. Environmentally friendly, natural ingredients, subscription model...almost identical.
However, both brands are expensive. Prohibitively so.
We looked at all sorts of materials when designing our cases and we found using 100% recycled plastic as opposed to Aluminium with plastic glued to the inside of it, was actually a more sustainable choice. This is because at end of life our case can easily be recycled and being all one part makes it more durable. But like all of these things it often comes down to personal preference. Thanks!
@@heyfussy Oh thats cool you answered! Interesting. Your design seems very tactile. All rounded edges and kind of reminiscent of the cases for airpods. I'm guessing it would appeal to Millenials and younger. Does yours twist up can I ask? Or slide up from the side?
One thing I don't like is their (WILDS) advertising. The different adverts that have no cohesive style between them and the intended humour in a couple of them falls flat. They are however dominating that part of the deodorant market so doing something right.
I don't wear deodorant, I have that ABCC1 gene thingy so don't need it but my daughter uses stick deodorant and I considered getting her WILD although being 19 I think she'd prefer Fussy's design. I'm guessing your scents are botanical, flowers and fruit type of thing?
Best of luck.
@@littleboots9800 you know millennials are like 40 years old? How old are you? A boomer? ….
@@aa4488 that's the very top end of millenial. Some are still in their 20s and airpods came out 7 years ago. That design of the deoderant is evocative of quite a few products from around that time and earlier, the bright plastic, no hard edges etc.
Would it have made you happier if I said older Gen Z's? Fks sake.
And no I'm a young gen Xer. My parents are fking boomers.
Thnk you Deborah
Weird to see a Dragon's Den that was filmed during COVID-19. (At least, I assume it was filmed during COVID-19, based on the comment at the end about not making contact.) I am way too used to watching the Dragon's Den TH-cam channel, where most of the episodes are at least 5 years old.
Anyway, good pitch and seems like a good product. Y'all ship to the States?
There was a plastic division in the lift too 😂
Where can I watch this new series
Well done
TRIVIA : Steven has since Quit the Show !
I use it and am excited to see if it helps during the hotter sticky months. I like all the sustainability behind it, just wish it would stand upright! Can't understand why the base is rounded as it doesn't currently stand up and has to lie flat on a shelf.
Mine stands up!
What’s the difference between you and wild deodorant? Thinking of swapping over to a more sustainable version but keep getting hit with wild adds.
1:07 Debra starting to build a natural moustache.
Well done!!
Cheers!
No they do not hate each other
Does anyone know what the specific strain of lactobacillus is in the deodorant????
the dens queen of greed.
No,,, Peter and Deborah don't do the deal Touker said he can do that business for £100K..🤦♀️
Jamie O'hara, hello...
Drove to the pitch in a pair of V8's.... I hope.
How's it going now guys? I'm yout 400th subscriber btw
Amazing! Thank you
i think a lot of people pitching for money dont know the difference between trading profit and cash flow
I have a question for the finance guys here, what's the math behind the valuation of these businesses. Like how does 50,000 poinds for 1.5% of the business get to a 3.3 million valuation??
100/1.5*50,000=$3.33
🤣🤣
50,000 / (1.5/100)
If 1.5% represents 50000 then what is 100% worth?
3.3million divided by 100 x 1.5 = 50k
So we entered a parallel universe in this episode?
5 percent between them, that’s low isn’t it? Why do they go so low for this?
Since he started the show, Steven Bartlett seemed to have taken a dislike to Touker for some reason..he's been rude towards him in lots of episodes
It’s touker that’s been arrogant and rude to him good on him
Yes, that bothers me.
I have to go fragrance-free for both ivf and migraine reduction. It’s so bloody difficult to find GOOD and environmentally-friendly deodorant. Do you do a fragrance-free option? If not, will you?
Hi! Yes we do it's called Bare All. We hope to welcome you to the Fussy fam!
Is Peter Jones the only guy who makes all the investment
"I think I'll show up to this once in a lifetime opportunity meeting with a handful of business moguls to try to sell them my product...wardrobe? Sweatpants, pink and yellow Yeezys and maybe a button down shirt?"
Haha they are Nike’s and seemed to do the trick as got two Dragons’ on board 🤪
Is Steven the new Jenny? He heaps lots of praise only to turn his back at the end
Nah
@@adamsmith6594 it's 300million
Speaking of recycling: did you ruin that bin putting that hole in the back or are you reusing it, and if so, how? :D
Reused at BBC HQ!
This was defnitely rehearsed but if people want believe otherwise that's ok especialy for TV.....😉
I have been using this item for over 6 months and would not use any other deodorant.
YAY this is music to our armpits!
this isn't a joke but fussy made my pits itch... no cap
I knew the 6% was coming lol
He got us. But we got them once the camera stopped ;-)
Hah this is the perfect stereotype of an eco startup. Partially solving a single problem, hilariously unexciting ambitions, already have competition so its not even a novel product, focused on heavy marketing, and its a subscription.
now, this i would buy! in shaa Allah
Wait why can’t they high five the dragons
Not so fussy about cutting a massive hole in a giant plastic bin to use as a prop, ultimately rendering it useless... :S
It got repaired and is now is use don't worry!
Touker saying he could set this up in a day with 100k is so arrogant. Totally doesn’t give these guys any credit for what they’ve done.
Yes we're still waiting Touker...
Matt looks like Guy Ritchie.
I'll take that!
THEY RUINED THAT PLASTIC BIN
Don't worry it got fixed up and is in use.
Old dragons shouldn't be there. They need to retire.
You'll take their place then?
Don't know if I missed it but what was the monthly subscription rate for this deodorant?
Our refills are £5 on subscription or you can buy as a one off too.
@@heyfussy wild sent me a 50% promo code in the post. Do you guys do such generous offers at all?
Sexiest dragon is Steven
Doubt your his type love.
Not hard the rest of them are pensioner.
Definatly the gayest
He looks like he has snuff in his mouth
Gurl we don't care
The percentage means nothing on this show, the dragons always ask for 5 x more.
50k is back pocket change
Sick of their repeated greed and they will be the first to tell a budding entrepreneur "they don't listen" but they have NEVER heard the percentage on this show!
Negocieri cifre cum o dau la întors ultimul jurat că că a zis că sub nicio formă n ar colaborat cu cineva De fapt zicea că ar fi colabora
The covid rules were ridiculous 🤦🏼♂️
The amount or breathing of them all in one place wouldn't have mattered if they all lick eachother lol even the silly attempt from Peter to high five Deborah and not being able to do it is just ridiculous anyway I'll be checking out the deodorant as the spray ones are crap
Opps c19 got in the way😉
As anybody used this
I used their competitor, wild deodorant and it’s good. Thinking to try fussy out to see how it compares
@@aa4488 where can you buy it
Is it just me or are the dragons super cheap? So many times I watch and they’ll have a great company come along with low risk and great numbers, but they’ll just go out, for no reason and say they’re out for really no reason…
The various Shark Tanks are just more likely to close deals if everything seems good. The Dragons seem to be much more stingy in comparison
what about deliveries and carbon footprint? Still so "eco"?
Are they meant to deliver it via courier pigeon?