This episode aired February 2022. In October 2022, Fussy raised another £1.1m from crowdfunding investors, valuing the business at £6.2m. They are expanding into the EU in 2023 with plans to sell in Australia and the US in the future. Best of luck to them, cool product.
Aired in Feb 2022 but i think it was FILMED much earlier because at 0:20 he says he wants his brand to appeal to the instagram generation (old) instead of saying the tiktok generation (new)
I love the idea of this and the same for wild, but I don’t think it’s affordable for most people. Deodorant off the shelf it’s like £2 maybe £3 last like six months then you buy a new one. I love the idea of reducing plastic and I think we need to do it in every room in our houses, but £25 is quite a lot of money (just had a look at their website) and I personally I’m fed up of everything being a subscription what happened to just buying something.
Totally agree. I don't do subscriptions at all anymore- you almost always end up paying more than what you would if you bought the product when you need it, or when your budget allows for it, rather than at the volume and freqency determined by the subscription model you lock yourself into. And they are often a hassle to unsubscribe from.
I think the last subscription i ever got sucked into was Readers Digest about 25 years ago. Have never taken another subscription of any kind since. I really have no idea why people bother with them in the first place.
I've just subscribed. Been looking for a natural deodorant and this didnt disappoint. The refill fragrances are lovely. Currently on coconut. I'm glad I've switched from chemical deodorants. 👍👍
One of the most wholesome ones! Deborah and Peter really seemed like they're ecxited because this one is a little more than just about bussiness! It's about making some little good or the word!
Having a deodorant shipped to your door instead of just using bar soap is not "good for the world". "Eco-Brands" are just targeting a customer group that feels pain and shame for existing and therefore feels a moral need to buy their stuff
It’s better for the world then buying deodorant cans that take 100s years to decompose when you can reuse the materials used on this one and the box it gets sent in can be decomposed too so it generally is a lot better
I find it interesting that Sarah was wondering where other products like shampoo were and in other episodes the dragons are concerned when the budding entrepreneurs focus on more than one product in a particular line whether it be food, cosmetics or health products. There doesn’t seem to be any consistency.
How many times is Toucker going to say 'I could make this tomorrow', give it a rest! These are aspiring entrepreneurs who don't have the amount of capital he does.
Debra was ok with 6% only because they offered 1.5% to start with. Let's be honest if they would offer 6% from start she would want 20% lol same peter. The people have basically zero sells and valuation is out of control even at 6%. I would not go in the business with less then 1/3 of business, equal partners.
I don't get it, why does a company trying to save on packaging, put a small deodorant in a great big cardboard box, it does not need need a box, no deodorant does.
I'm just coming to the end of my first refill and it's been great. Nice scents, works flawlessly. Nice to be eco friendly, but they're also healthier. Wanted to see what they were like before subscribing, but might well do so now.
Don't blame him. For 20 years its been Deb & Peter taking the vast majority of investments often because they are the ones the entrepeneurs know. The third, fourth, fifth Dragon is in constant rotation I imagine because they get tired of people not going with them over Deb & Peter. Steven's just getting his hat in the ring.
I came here to find out who invested in Fussy, to see who might have helped with its distribution, and why it isn’t available on every shelf just like Wild. I like the product, I don’t like the idea of subscription.
If a deodorant creme is used, there is no need for that product. And cremes are much easier to deliver and produce. They last longer, imo. If I want to go eco-friendly, I would definatelly choose a creme.
6:18 I disagree with you Steven That brand looks BORING and nothing innovative about that name or the design. Anyone can sell a better Story with a much more colourful brand aesthetic
No way I need to spend £25 per month on deodorant, if I'm reading this right. Not even in a year. Considering today's economic climate most people will struggle to buy a bar of soap.
@@0ConkersBadFurDay0 3 for 18 on amazon, I think most people are unwilling to subscribe for deodorant. If you know where I can get it for a fiver though, I'm all ears!
I bet you're one of those people that shouts at Just Stop Oil because they use glue during protests. It's called the bigger picture mate, open your eyes, take a step back and have a look at it.
Pointing out the obvious tiny criticism when someone is trying to do good is one of the most irritating habits. The person criticising thinks they look smart, but actually show their naivety and lack of guile.
@@wardosravin will that bin be usable again? No Was it purchased for the sole purpose of a little joke. Yes So it’s a lot of plastic waste that was unnecessary then
It's a f deodorant comp sy. Whats all the fuzz about? There bunch of deodorants out there and this guys are really nothing special. They lost in the sea of deodorants and. If brands can crush them anytime in case they really have a product customers like, but I don't think they have anything here. This business will go bust.
Stephen, you dummy, Dragons are supposed to be unified up until the negotations, because it gives your side better leverage. Why are you defending their product for them to other dragons? Smh they don't make dragons like The Fetus anymore.
It’s truly one of the best ways to get rid of any money you don’t want any more. If you’ve got thousands of pounds sitting round and can’t be bothered to bin it, just look for a professional investor like DAVE ‘LEE’ Travis and he will help you lose the lot overnight
Peter : I wont work with anyone
Fussy : yeah but ... Its Deborah
Peter: excellent point well argued
This episode aired February 2022. In October 2022, Fussy raised another £1.1m from crowdfunding investors, valuing the business at £6.2m. They are expanding into the EU in 2023 with plans to sell in Australia and the US in the future. Best of luck to them, cool product.
WHO is valuing the business at that amount? Or are you talking about their net asset worth?
Aired in Feb 2022 but i think it was FILMED much earlier because at 0:20 he says he wants his brand to appeal to the instagram generation (old) instead of saying the tiktok generation (new)
And they currently have a Dragon's Den special offer on so they're clearly still on it and active
Jimmy you are the man!!! Great info!!!!
That is revenue, not company value and they lost half a million in the year to 2022.
I love the idea of this and the same for wild, but I don’t think it’s affordable for most people. Deodorant off the shelf it’s like £2 maybe £3 last like six months then you buy a new one. I love the idea of reducing plastic and I think we need to do it in every room in our houses, but £25 is quite a lot of money (just had a look at their website) and I personally I’m fed up of everything being a subscription what happened to just buying something.
6 months? 😂
I agree with you though, too expensive and sick of seeing subscriptions for everything
Totally agree. I don't do subscriptions at all anymore- you almost always end up paying more than what you would if you bought the product when you need it, or when your budget allows for it, rather than at the volume and freqency determined by the subscription model you lock yourself into.
And they are often a hassle to unsubscribe from.
I think the last subscription i ever got sucked into was Readers Digest about 25 years ago. Have never taken another subscription of any kind since. I really have no idea why people bother with them in the first place.
6 months more like a week or 2
I've just subscribed. Been looking for a natural deodorant and this didnt disappoint. The refill fragrances are lovely. Currently on coconut. I'm glad I've switched from chemical deodorants. 👍👍
Is it actually natural because the ingredients list doesn’t look like it
One of the most wholesome ones!
Deborah and Peter really seemed like they're ecxited because this one is a little more than just about bussiness!
It's about making some little good or the word!
Having a deodorant shipped to your door instead of just using bar soap is not "good for the world". "Eco-Brands" are just targeting a customer group that feels pain and shame for existing and therefore feels a moral need to buy their stuff
@@WoodsSooperDooperShop Show me a bar soap that keeps you smelling fresh all day.
It’s better for the world then buying deodorant cans that take 100s years to decompose when you can reuse the materials used on this one and the box it gets sent in can be decomposed too so it generally is a lot better
I find it interesting that Sarah was wondering where other products like shampoo were and in other episodes the dragons are concerned when the budding entrepreneurs focus on more than one product in a particular line whether it be food, cosmetics or health products. There doesn’t seem to be any consistency.
How many times is Toucker going to say 'I could make this tomorrow', give it a rest! These are aspiring entrepreneurs who don't have the amount of capital he does.
I understand but is that not the point? There are plenty of people who do have the capitol he does who could take over
I love this and would buy this if it wasn't another damn subscription. I just want to be able to go to my supermarket and pick it up
You can buy refills individually
They are now available in Sainsburys 👍
You can.
They're in supermarkets now
You can order and cancel subscription. I have a 50 percent off code
"Literally eat sweat for breakfast"
Sara's reaction: 1:47 😂
Thanks for giving it away in the title
Peter "... Working with Debra is one of the greatest pleasures of sitting on this chair" ✨
Debra was ok with 6% only because they offered 1.5% to start with. Let's be honest if they would offer 6% from start she would want 20% lol same peter. The people have basically zero sells and valuation is out of control even at 6%. I would not go in the business with less then 1/3 of business, equal partners.
They will buy more
I always say that never go in offering high %, because what ever you offer at the start they are going to ask for more.
I don't get it, why does a company trying to save on packaging, put a small deodorant in a great big cardboard box, it does not need need a box, no deodorant does.
I'd say it's because they don't really care about the environmental issue, but they are focused on what they can sell.
@@nickpellatt Agree. It's all part of consumer culture.
tbf i think the packaging is only for postage, and because it contains more than just the case. On the shelf it wouldn't have that
So how should they post them genius? In envelopes lmao.
If it's recycles it doesn't matter. And besides I think people who would buy/ subscribe fussy would recycled the box. Anyway. Not a big deal.
Classic Stephen: rave about the product to act like he knows what he's doing, then back out on investing because he doesn't know what he's doing
Only gets interested when other dragons "share" the work
Imagine if one of the dragons came and opened the bin and he jumped out at the same time 😂😂😂
How do them 🖍 🖍 taste?
@callamharness5404 it's a joke calm down bro
Would have been way cooler if they would have poured in lava.
I am using it and it's an excellent product, I'll never buy one of those disposable plastic deodorants again. Genius idea and good product
I love it too, so good!
I'm just coming to the end of my first refill and it's been great. Nice scents, works flawlessly. Nice to be eco friendly, but they're also healthier. Wanted to see what they were like before subscribing, but might well do so now.
Is it just me or are the dragons more generous on the equity lately?
Yes Steven, why DON'T you make an offer?
Good negotiating guys !!! :)
Excellent deal
This money is like pocket change to the dragons shshsj
PJ was right about calling out Steve Barkley. Never makes an offer so he has to talk instead. What a ridiculous product btw.
I see what you did there
Ridiculous product but it’s making a fortune… you sure know what you’re talking about buddy
@@westy3783It's his opinion. Don't be a dick buddy
I've been using this. It really does work!
Matt is a damn good negotiator he played them well.
Steven needs to shut up. He’s the youngest dragon yet the most inexperienced and naive.
I'm sure he'll be taking your wise words onboard.
It’s about time someone came in and offered an investment in their opencast coal mine.
I buy these from shops. My son is autistic and has sprays or sticky deodorants but he loves these and will only use these
Steven Bartlett is the new Jenny. All full of praise but never invests
Clearly just like Jenny he prefers quality over quantity
He literally rocked up in his first ever show and invested in the first pitch he saw.
Love a good Peter / Debra colab 🤝
Bartlett is so aggressive and arrogant and shows no respect for some of the dragons
The manchild trying to throw his weight and make an impression....
He annihilated touker. Nobody ever wants to work with touker.
Don't blame him. For 20 years its been Deb & Peter taking the vast majority of investments often because they are the ones the entrepeneurs know. The third, fourth, fifth Dragon is in constant rotation I imagine because they get tired of people not going with them over Deb & Peter. Steven's just getting his hat in the ring.
@@hamza361 Yet they still worked with Touker.On multiple occassions.
"Don't need a 20 tonne press", more fun with one! Good video
I got one of these this week and it’s brilliant! Works better than my L’Oréal antiperspirant!
Love the nod from Deborah.
Good idea ❤
Great video, whoever did the music needs to be bloody sacked though
25k is pocket change for them. It's the work they'll add that is even a decision
I came here to find out who invested in Fussy, to see who might have helped with its distribution, and why it isn’t available on every shelf just like Wild. I like the product, I don’t like the idea of subscription.
If a deodorant creme is used, there is no need for that product. And cremes are much easier to deliver and produce. They last longer, imo. If I want to go eco-friendly, I would definatelly choose a creme.
I love the product too!
You can tell this is going to be massive. I actually want to buy some now.
I feel like they should of got 10 or 20 % for both
Should of?
"It was more than we wanted to give away"... er, it was exactly what you asked for?!?!?
6:18 I disagree with you Steven That brand looks BORING and nothing innovative about that name or the design.
Anyone can sell a better Story with a much more colourful brand aesthetic
Great episode but please don’t use spoiler titles. The whole point of the programme is the suspense to see which Dragons, if any, will invest.
Awesome
Reduce carbohydrate intake stops body odour
My recent trip Sri Lanka I hear very often fussy words .
Because my relatives ask me why are you so fussy ?
All this eco products is just a way of making us feel good but will cost you more money
That’s what happens when you don’t invest in greener technology
Too expensive, theres an Irish brand called Vico, they sell good natural deodorants with sustainable packaging and more affordable
Heaps praise then blows raspberry in the face (S)
Stop re uploading episodes, our memories are better than goldfishes!
Complete waste of time unless Russia,China and India show an interest in the environment and sadly they don't give a toss.
1:59
You can make your own dodorant, cheaper and healhier
Why has EVERYTHING to be a subscription nowadays. Would never subscribe for smth so basic.
I’d like to see what the dragons write in their books
i take 1 flight and that will cancel out the entire contribution this company made in a lifetime of using its products.
Back in that era of global mental illness where human contact was symbolically banned...
Stephen ❤
eco friendly print !!!!!
Exactly. I'm a printer and I've never heard of it. Sounds like bullshit.
@@mullenio4200probably a vegetable dye/ink
Ah the old stay away from each other whilst the tories partied era.
Great deal though
Not just the Tories.
Just in case y’all were wondering…Jenny is OUT.
Hes wearing two different shoes!?
One is a boot for a sprained ankle/ foot🤨
@@Aisling464did not notice that!
😡WE Saw that épisode thousand Times !!!
So what!!??
@@lee6023🙄😏
People on here calling them Debra, Jaj, Toucan. 🙄
the products amazing blah blah bah
why dont you make an offer
i still need time to think
🤣🤣🤣🤣
No way I need to spend £25 per month on deodorant, if I'm reading this right. Not even in a year. Considering today's economic climate most people will struggle to buy a bar of soap.
£25 is for the applicator and 3 refills. £6 a refill.
Its £5 a refill (still steep yes) but if you subscribe its 25% off. Its not that much more than normal chemical deodorant.
@@0ConkersBadFurDay0 3 for 18 on amazon, I think most people are unwilling to subscribe for deodorant. If you know where I can get it for a fiver though, I'm all ears!
Cutting up a perfectly usable huge bin is helping plastic waste
One bin compared to the impact they have with their business is proportional to the stupidity of your comment
I bet you're one of those people that shouts at Just Stop Oil because they use glue during protests. It's called the bigger picture mate, open your eyes, take a step back and have a look at it.
Pointing out the obvious tiny criticism when someone is trying to do good is one of the most irritating habits.
The person criticising thinks they look smart, but actually show their naivety and lack of guile.
@@wardosravin will that bin be usable again? No
Was it purchased for the sole purpose of a little joke. Yes
So it’s a lot of plastic waste that was unnecessary then
😂😂😂@@saintjimmy456
Stephen gives it large then bottles it
This is not going to last. It’s too expensive for an everyday product that people feel they NEED.
There hoping people see the eco credentials and purchase it
well its worth over 12 million now so it semms to be working well for him
Toukah was the “Jenny Campbell” of this season. I never realized how utterly annoying he was.
Connelly Drive
genius counter negotiation 😎
I love fussy
Bernhard Burg
Deb RIP☠
Honestly can't stand Sanctimonious Stephen
Touker is so arrogant 🙄
Touker never ceases to annoy me
That's your choice. He doesn't annoy most
He is a total tool.
Touker is one of the better Dragons.
Deodorant generally comes in cans with very little plastic involved, what a weird angle to take to reduce plastic waste 🤷🏼♂️
A lot of roll on deodorant had plastic. Also, even those tins have plastic on the lids. ALSO they are utilising recycled materials which is better.
CANS????????? Never saw that on any shelf in any store.
@@getin3949 what brand do you buy, out of interest?
Power of good branding and marketing
I've resubscribed because it looks like the shark tank stuff has stopped
I think the product stinks 😂
Come on give us some older stuff
It's a f deodorant comp sy. Whats all the fuzz about? There bunch of deodorants out there and this guys are really nothing special. They lost in the sea of deodorants and. If brands can crush them anytime in case they really have a product customers like, but I don't think they have anything here. This business will go bust.
Lol...yes shipping millions of these via fruck and.plane and freight every month all over the world burning fossil fuel...so eco friendly 😂
Stephen, you dummy, Dragons are supposed to be unified up until the negotations, because it gives your side better leverage. Why are you defending their product for them to other dragons? Smh they don't make dragons like The Fetus anymore.
Why are they standing so far apart , when they clearly work together so the covid risk is minimal
Deal secured, now to get this sympathy boot off.
really Deborah gave an offer. wow
This 1 again
Steven is rubbish
Ethereum 👍
Lol imagine crypto in 2024
I've been an investor and I can tell it changed my life for better 😊😊 Investing in Forex and crypto will be one of the widest things to do
I used to have keen interest when it came to investing in Forex and crypto but I was discouraged by friends and family, I was being ignorant though
So true, beginners always underestimate the importance of a professional not until they start losing money Thanks!!!
It’s truly one of the best ways to get rid of any money you don’t want any more. If you’ve got thousands of pounds sitting round and can’t be bothered to bin it, just look for a professional investor like DAVE ‘LEE’ Travis and he will help you lose the lot overnight
Wide or wise?