Beyond Meat: CEO discusses leadership, success, failure, and plant based food industry
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- เผยแพร่เมื่อ 27 ก.ย. 2024
- Ethan Brown is one of the leaders taking on the meat industry, as Founder and CEO of Beyond Meat (BYND). Brown has managed to make deals with brands like Target (TGT) and Dunkin Donuts, and in May of 2019 he took the company public as part of the plant-based meat boom. Brown invited Yahoo Finance Executive Editor Brian Sozzi to Beyond Meat headquarters in El Segundo, CA to share insights on what it takes to lead the company through the challenges of competing in the meat industry and the qualities that keep him going, like building a trustworthy team, focusing on the company’s true mission of changing how consumers consume meat, and embracing failure along the way. “We have to figure out how to get people comfortable with quick iteration, quick failure, and then quick recovery,” says Brown. “It’s a big part of our culture.” Beyond Meat is not the only brand in the plant-based meat space, with many competitors, including Nomad (NOMD) and Impossible Foods. Traditional meat companies, like Tyson (TSN) and Cargill, are also adding plant-based meat offerings. Brown is aware of this reality and leads to create a sense of urgency within the company. “There's always somebody that's working really hard,” Brown says. “If it doesn't motivate you enough to just bring this goodness to the world, you know, competition can also motivate you.” Lead This Way is a new series that features personal, in-depth interviews with the business leaders shaping our world today. In these one-on-one conversations, they reveal how their approach to leadership helped them reach the top of their field.
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I enjoy Beyond Meat products, and I'm not a vegetarian or a vegan. Beyond Meat products do contain canola oil, although it is a less processed (pressed rather than chemically processed) form of canola oil. If they could use only healthier oils in their products, like olive, avocado, coconut, etc., without increasing their costs, that would be a nice improvement in my opinion.
Maybe Ethan read your comment. The next version of Beyond Meal will be made with avocado oil!
What's wrong with seed oils?? Please show me the evidence.
They are a sustainably sourced, nutrient dense alternative to animal based fats
@@growtocycle6992 I agree. Canola oil especially. Check out the videos on the TH-cam channel "Nutrition Made Simple."
@growtocycle6992 Probably nothing wrong if they're cold pressed. Extra virgin olive oil is one of the best oils, though.
Awesome products, keep on fighting the good fight
lol
like a child@@tuckerbugeater
I use it to make shepherds pie it’s great.
Beyond Meat is an excellent product.🥓
Except that your body doesn't recognize it as organic matter and doesn't properly digest it. It builds up a sludge in your colon over time.
Look up what Soy Hemoglobin does to your body... It's cancerous and kills lab animals. It's what gives impossible meat it's color and bloody appearance.
Please start being more cautious of what you eat. Especially since the FDA just gave the green light on lab grown meats.. Which are grown from cultured animal cancer cells, since cancer are the fastest growing cells..
Plant-based foods are delicious it's all in the seasoning.
Following that thinking, you can say a turd is delicious if you just add enough seasoning
@@Capeau Plants are made of turds(soil) and water. All other organisms are made of turd too because they consume plants and others consume themselves 😅
@@Capeau right 😃😃😃😃
@@Capeau Most people season their meat too.
@@user70331According to you then the first thing that ever existed was a turd and everything just evolved out of that?
Interesting that they would invite Brown to talk about leadership -- especially building a trustworthy team and leading through failure -- and he didn't apologize or even mention the misleading labeling that Beyond Meat has engaged in. Yes, I realize he's doing damage control. Yes, I realize that he may not be able to talk about an ongoing legal action. But he missed a HUGE opportunity to accept responsibility. Corporate executives never do that. It would have built a lot of trust among consumers. If meat substitutes are so nutritious and tasty, one would think their manufacturers wouldn't have to lie about the protein content and synthetic ingredients they contain.
If there is a bad earnings report (again) today, thus CEO will need to be replaced.
Please can anyone tell me how to put shares on beyond meat. I am just not sure the correct website to go to.. Thanks 🌱
Ive used Robinhood and Webull to buy shares.
what happened to Beyond Meat Italian sausages at Costco? And why do I not see the jerky at places like Whole Foods or Costco? those two products by Beyond Meat are incredible.. It is amazing to know that Italian sausages can be cooked in the microwave and they are amazing.. they don't need a grill to cook them. Also, I am not even seeing Beyond Burger patties at Costco. Please explain why your products are in Costco? BTW, check out what Loma Linda Foods is doing with their shelf-stable southwest chipotle bowls. Those are ready to eat from the pouch.. but can be also warmed in the microwave to the desired temp.
that must be regional. they are in Costco in southern California. in fact there was a big coupon sent out specifically for Costco big pack.
@@superblondeDotOrg Costco big pack of what and when was that coupon sent out?
@@manp1039 {{FYI: Our new Beyond Burger 10-pack is on sale now at Costco stores nationwide! For a limited time, get ✨ $4.50 off ✨ these delicious patties.}} was sent on dec 26.
I dont shop there, maybe you are right about the other products, i dont know.
Their 10-pack frozen burger is a very popular item at costco.
No one is buying
From the current generation. Crazy thing is that meat is managed so bad that our next 10 year delima will be the food market. So plant based is a great buy now for the unfortunitae future. My opinion not based on any research or statistical facts.
nonsense, i do it
Beyond Steak looks too much like real steak? real meat is unhealthy and disgusts me so Beyond Steak is the only Beyond product that I wont buy.
I hoe they work on vegetables made from animal products. That would really help me go vegan
This guy dont eat his own products.
What are you basing that on? He literally says he loves the burger patty
@@elden6629 this guy knows how the "sausage" is made. He not eating fake food. Because he is a CEO and can afford to eat whatever when ever.
@@Fudge_Fantasy nonsense
hahaha, you are like a little child@@Fudge_Fantasy
Extraordinary claims require extraordinary evidence.
puke
Just had a beyond burger for dinner. Made it in my airfare and it was delicious.
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Ethan Brown is listening to the customer on improving the ingredients of Beyond Burgers. People made fun of Tesla over and over a few years ago when Tesla almost went bankrupt and look at Tesla now. Rag on Beyond Meat all you want but the future is Bright for Beyond Meat and plant based products!
With Ethan Brown at the helm, I agree! He is amazing!
Why no soy!??
Increase the protein, decrease the price. Meat eats soy, we can replace it by eating soy directly
Look at the interviewer face, see the misery on his grimmace.
i hadn't noticed that. why do you think you saw misery on grimmace?
nonsense
I've got calls on fake meat. 42% short interest with compounding FTDs. It's been on the threshold list for weeks.
Tried the burgers, really wanted it to be good but was so, so gross…! Smell, texture and taste were all off… Can’t believe people are loving this stuff…??
you may continue to eat rotting meat
Just try to hold on to milk and pork meat the rest of your life
@@StrandgaZt no, happily vegan and last time I try this processed rubbish. Sticking to real food. Good on you for having no clue at all and passing comment anyway though bud…….
Whole plant based foods are better for you. I am glad you are vegan, as am I, but Beyond Meat was designed to appeal to meat eaters and not to us.
beyond barf