How Impossible Foods Turned A Plant-Based Burger Into A $4 Billion Brand
ฝัง
- เผยแพร่เมื่อ 15 พ.ค. 2024
- An Impossible burger tastes like meat and bleeds like meat, but it’s actually made out of plants. The burger wasn’t created for vegans or vegetarians. Impossible Foods, valued at about $4 billion, is trying to win over all the meat-lovers of the world, to replace the estimated $1.4 trillion global animal meat industry due to its contributions to climate change. Here’s how the company turned a plant-based burger into a foodie sensation and the challenges it faces trying to win over the most loyal of meat-eaters.
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we use the burgers at my work, they look and taste so real that customers call back to complain and yell that we gave them a real burger. they always feel so embarrassed after!!
Got any more stories lol
Lone Note This one time this girl and her bf were doing NOS in the drive thru, she started screaming at us for no reason, then she got out of the car and started pounding on the window, her bf yanked her into the car and slapped her right across the face and then drove off, best day ever
@@samanthaswift923 OMG why just why😂
@@samanthaswift923 NOS?
Where do you work
If only they can make these impossible patties affordable.
True...
For real
They will. The ingredients are cheaper.
That would be.... Impossible.
Why are you everywhere
I like that the CEO is honest with it: "Impossible burger is not gonna be as healthy as a kale salad"
People keep obsessing about the health benefits like it's actually good for you to eat a meat burger in the first place... If you eat an Impossible burger once in a while instead of a meat burger, you'll be fine. And honestly, at Burger King, it's pretty much the same price for the Impossible Whopper than any other burger. With all the different companies trying to jump on the bandwagon, the price is bound to get lower.
Thanks to CNBC for this great piece!
A meat burger isnt inherently unhealthy just like an impossible burger isnt a kale salad.
I’ll eat anything but an impossible
What's wrong with impossible?
@@o0kaelas just don't eat it everyday
@@MrOscar5690 So you're a Beyond Meat fan, instead?
People who complain about vegan alternatives always being more expensive CLEARLY don't understand the simple concept of supply and demand...
Does demand suddenly make the cost of production cheaper?
@@MRLONG758 obviously not "suddenly", but over time, yes. If you UNDERSTAND supply and demand, you will know that the price will eventually go down, look at beyond meat for example.
NO Colley,
Some people just CAN'T AFFORD "LUXURY LIVING"!
@@daekinmoud3648 sigh, you're clearly one of the people who don't understand. OF COURSE it's considered a "luxury" because they ONLY RELEASED TO STORES A YEAR AGO, prices are not gonna be less expensive overnight. if you simply took the time to observe and research, you can see the concept of supply and demand has already happened with beyond meat.
Yeah.you should tweet about it then
I just hope they make an Impossible Cheese or Beyond Cheese next.
🤞YES!!
JUST Cheese, maybe impossible bacon?? The all vegetarian co bacon is the best so far but I’d like to see impossibles take.
Theres already one and its called american cheese.
@@hax0rbugan670 proper legend😂
Yes omg 🤞🏽
it's so great to see the impossible meat, in the factory instead of living animals.
I can't wait for them to release Impossible Chicken, Impossible Fish, & other Impossible versions of seafood or meat alternative products
Yesss🙏🏾🙏🏾
I did a side by side taste test with a Impossible Wopper and honestly prefer it. It has a smoker taste and more flavor than a regular Wopper.
Me too
I did the same. I don’t like the meat Burger King uses to begin with. I DO think I’d prefer a Wendy’s patty for instance but it was really impressive. Like the CEO said too, this is the early stage and will get BETTER.
My wife still preferred the normal whopper too. They’re doing an awesome job and I wish them the best! I do think they have a lot of room to improve before they meet their goal but I’m still stunned by how far they’ve come already
Bullst - It is loaded with oily coconut oil and tastes nothing like real meat.
Almost 1100mg of sodium. It better taste good. IT IS LITERALLY TRASH!!!
Wonder how many chemicals were added to give it that "smokey" flavor
Thanks so much for featuring us! We’re a vegan family of 8, and our channel focuses on vegan food that meat eaters would love! We’re so proud of all that Impossible has done to get people excited about plant-based alternatives!
Wow without even knowing the breakdown and health of the what it is. Just fluff. You are easily manipulated.
@DieselPatches IsHomo I made the mistake of getting one them beyond sausage breakfast sandwich..disgusting
@DieselPatches IsHomo I have never had goat. All other yummy
Pls dont remove dairy ffom the diets of your children. A balanced wholesome meal is much more important during growth stage. Why do you people are so adamant in prooving yourselves vegans that you dont even see clearly. Gradually go on to such diets but just dont completely stick to a extreme.
@DieselPatches IsHomo You do. there are studies that show that completely removing dairy from your diet do more harm in long run ,also it depends on your genes some people may be fine without dairy but they need to get it from other sources like meat. And dairy doesnt only provide calcium a whole lot of other nutrients that we humans have evolved being accustomed to. I am just saying dont stick to a extreme be balanced rest is your choice. And what orange juice you are talking about, your packaged one lol 😆 😂 🤣 aslo orange juice doesnt supplement calcium requirement. You had be a fool to stick to one extreme I dont know what else to say jusy dont do it to children pls.
Just make it affordable and we will definitely buy it.
If you buy it then you're helping it become more affordable
Can't expect something to be of good quality and be cheap.
if its mass produced and focused by businesses then it will be getting cheaper
@@shannilove2801 Well it doesn't have to be cheap per say, just match the price of meat right now, or maybe undercut it slightly. In any case theres nothing to say it couldn't be a lot cheaper than meat because it's produced in an entirely different way. Animal farming is very inefficient so there's plenty of ways meat alternatives could have efficiency gains that reduce cost without compromising quality.
It will follow an S-Curve adoption rate
Now they just gonna make “Impossible: Wagyu Beef”
Wagyu means Japanese cow so you’re saying cow beef
And, you can’t make wagyu with anything other than real beef cuz it has natural fats
it won't taste the same.. protein just lack of taste and the whole thing is fake.. the color, the juicy everything.. only reason why you eat it is you are veg...
Easy just add impossible fat😂
I'm vegan but my older brother is a hardcore meat eater. I got him an impossible burger from the cheesecake factory and din't tell him it was not a real burger......he had no idea and ate the whole thing without the slightest idea he was not eating cow. I told him after he finished and he said "well aren't you deceptive" lmao I had to try it at least once to see if the impossible burger could fool people and it 100% does. I have a feeling he has high cholesterol since he eats so much greasy meat so this was better for him (minus the extra salt of course but still a better option) and he didn't get a sluggish feeling after he ate it.
Now imagine if he did that to you
@@Hap14523 He wouldn't do that, he knows I don't eat animals
mallowhawk294 That’s what I am saying.
@@Hap14523 lol I can imagine a dragon crashing through my window, it still wouldn't happen is all I'm saying
@@mallowhawk294 I said, "Imagine if he did that to you". You would not like it very much, would you? He wanted a burger yet you secretly gave him a veggie burger. Imagine if you were secretly given a burger? This is all I was saying.
I actually tried them and they taste like meat burgers! The only difference is that it has a strange aftertaste, but it doesn’t taste horrible, it just tastes different
I’ve 100% switched to Impossible. I’ve been consistently impressed by their product. Never buy Beyond though, that stuff tastes awful.
I think their both fine. If I could afford it I would switch to either or both.
Just eat regular meat
@@lukefisher1347 why?
It just means you never liked beef, just the sugar, glucose, and MSG that is used everywhere.
Come to India for business, there is a huge demand of veg beef. 😎 You will be an overnight multi-billionaire, but just make sure stay unheard from a guy called Mukesh. 😁
RISHIKESH MEENA a whole months wage to buy a pound of this stuff for most of them
It would not work
@@brandonsacco8582 we got 1.30 Billion people and majority of them consume meat.
@@brandonsacco8582 who said which country are you from. Today India 🇮🇳 market stands has over 50-100 million well off people. It’s the third largest market after China and the United States 🇺🇸
At 10-12$ a pound even most of your well off citizens couldn’t afford it. There’s always outliers but I’m talking about the majority
880 rupees for a pound of fake meat
This video was so well done and informative! Thank you for featuring a plant-based company! 🌱
Now I really want to try the Impossible Burger! Nice job reporting this. I like the scene that you and your boss trying the burger together. It felt so real and authentic!
W
@@santoshvelpula663 what does w mean
I’ve never heard of this brand but I do like the idea of replacing meat every once in awhile as it is better for the environment. I used to order veggie burgers before I moved aboard, some of them were terrible but some were just great. Can’t wait to move back to my home country and taste any developments.
I'm not vegetarian... but there are two major brands available in north America.
Beyond meat, and impossible
Research regenerative agriculture.
It is NOT better for the environment.
As long as it costs twice as much as real meat, it won't go mainstream. People care about price first and foremost, no one is buying the same amount of meat for double the price just because it helps the environment
tbf the reason why meat is so cheap is because it is heavily subsidized. so if you want to make it an equal playing ground, then get rid of the tax subsidies and meat will become more expensive then plant meat and then we will see how many ppl will still pick meat over plant meat.
@@maximustrolleus9860 i came here to say this. The meat market is not profitable AT ALL without subsidies, paid with our tax money btw
Don't tell me soy isn't heavily subsidized by taxpayers money?
Soybean farmers just got the bailout. Correct me if I was wrong?
Why would marry eaters pick fake from real? Just for the taste? Health? Environment?
Most soybeans are GMO and heavily pesticized.
These products cost more because they are really just selling righteous indignation. For 50% more of a basic burger you can claim to be saving the world. What else can you buy so cheap that lets you look down on everyone in the world?
If these people cared anything about the world they would be adding Gas-X to cow feed, not making veggie burgers that taste like beef. There are excellent veggie burgers already. The problem is that there are crappy ones too. Spend all that branding effort on the GOOD veggie burgers!
skyak no they cost more cuz it is isnt subsidized like meat is
I thought the burger was impossible to make when she said “ the impossible burger”
Ur dumb
I’ll be interested when it cost less than regular meat.
You'll be interested when you get obese from regular meat 🕺
Andy F portion control is a thing
Once they increase production and demand rises, the price will get to where we want for sure. It's easier to plant grass compared to raising herds of cows.
@@Andy_n02 As if the Impossible Burger is any healthier than a normal burger
@@Andy_n02 you do realise vegan burgers are basically instant beefs?
You heard it from that couple : "impossible burger is the closest to a normal burger I've ever eaten"
I rest my case
Close but not enough. Real meat all the way. 🐄
Arno Wisp well we will feel the effects of climate change soon
@@ryanhall8770 we already are
Shadow Ambush exactly
But in 30 years it will be even more dire that we act
But global warming will go on for decades even if we stopped emitting greenhouse gases now it would go on which is why we have to act now
@@ryanhall8770 this aint it chief
Wdym “so called” fake meat. It’s LITERALLY fake meat.
Fake carcass... plantbased meat
@@alexandria3736 fake meat
What if it’s fake meat?
@@shom924 I like my tenderloin fresh from the cow
pumpkin patch yessir
Tbh, they talk about replacing beef but with the prices it’s more or a luxury product then a true replacement.
well obviously if you don't understand the concept of "supply and demand" then you won't understand why prices for healthier/vegan options are always more expensive....at first.
the beef burger costs just as much, you pay subsidies to the ranchers so it looks cheaper at the store.
@@MySwagg93 Whatever. The burger is expensive. Until it comes down to compete with meat its audiance will remain limited.
@@ariefraiser140 well apparently that won't happen if people like you continue to have that mindset.
@@MySwagg93 Right right....If a product fails or doesn't sell the way you expect blame it on the consumer's "mindset" and not the producer's inability to give the market what they want. Now who doesn't understand the concept of "supply and demand"?
Its funny to think about how they are trying to recreate dead animal body
💀💀💀
sa lo 💀
Super excited for plant based meats to overtake real meat one day.
@Zakariaou Ibrahimou Not with that attitude.
@@boost3188 Especially when they tripled the price compared to real food.
@@darthsailormoon4831 You clearly don't understand how pricing works, they didn't just choose a high number. Impossible is a food company, but their products need more investing than any other meat company.
@@boost3188 Running a business is not a charity dude.
@@darthsailormoon4831 I never said you should throw money at them, I simply tried to explain that their products are more expensive since they need to invest heavily in R&D. The best thing that could happen is for other companies to pop up and compete with Impossible with lower prices. Competition is always good for the consumer.
I still haven’t tried it yet, I will soon!
When they come up with a 28oz porterhouse steak I will give it a try. But until then I think I will just keep eating locally sourced pasture raised meat. Eating meat is not the problem how the animals are treated in the modern industrial food supply is. If the animals where spread evenly on the landscape and everyone was eating food from within 200 miles of where they live the system would be sustainable and environmentally friendly.
That means meat is more expensive though, which means people won't be able to eat steak for dinner every night. Could you live like that?
@@caranich23 Yes I could. There is so much more to a cow than just steak. I love eating kale with beef tallow for flavoring. There is all kind of ways to flavor dishes with beef that doesn't require a pound of meat.
Animals are treated well, most of them wouldn’t even exist if there wasn’t demand for meat. The fact we grow them for our consumption is natural. And if they weren’t domesticated for our consumption they’d be extinct. You think cows would survive in nature?
1:43 sounded like there was a "but" that didn't make the final edit...
Lol
In 2025 cnbc : The rise and fall of impossible
Waving hi from Mission n Geneva in SF!! ❤❤❤
[Sunday, 5-2-2021] I was finally able to get a chance to try the Impossible Burger, yesterday. They were on sale at a local Pick n' Save food store for $7.99 for one pack or two packs for $10.00, bringing the price of both packs to $5.00 each. Cooked two burger patties using my George Foreman Grill. (Recommended for removing grease into the grease trap.)
My GF Grill, on minimum heat, fully cooked the burger patties in under 4.5 minutes and I used Onion Flavored Hamburger Buns with Lettuce, Onions, Tomatoes, Circular Dill Pickles, Yellow Mustard, Ketchup and a pinch of Garlic Salt with Parsley. One bite and let's just say, I WAS HOOKED! DID NOT expect the burger to taste SO good!
Plus there was NO greasy taste, thanks to my George Foreman Grill, which also improved the texture and I could NOT honestly tell the difference between real meat! When cooking the vegan burger patties, it smelled like a bacon burger was on the grill.😅 I will definitely be buying more, whenever I'm able to save up enough money to splurge!😅 The cost of these burger patties are NOT cheap which is the only downside.
1:01 probably never played hex-a-gone
would love to start eating impossible meat but the price now is just too expensive for me
Very interesting. I wonder what kind of food man will eat in a century. Anyway the documentary is, as usually with Helen, very captivating and instructive. Congrats.
awwww thanks billybob!!! :)))
Can I also say that for people with fatigue like myself who are also environmentalist this is a huge service as I have a noticable difference in energy when I get enough heme iron and now I can get it through impossible burgers instead of having to support the beef industry. I would love to see simular inovations around the forms of Omega 3 only produced in fish (yes you can convert plant based but not everyone is as efficient at it).
Im hoping more for synthetic meat. That would be great
I'm hoping for lab grown meat combined with impossible burger.
Lol
@@JaveLester .... why
@@JaveLester I think that Is probably where the things are going
I'm glad they made this piece and they clearly announce that the purpose and target of the food is for meat eaters.
On a separate note, when have meat eaters ever cared about health? Plant meats have never had the goal of being healthy whatsoever. Any reasonable person can realize this through some critical thinking.
Vanda Dy The fact you eat meat means you are not healthy.
In regards to cost; I used to have a co worker who had a cat named Harley. She always bought him cheap one dollar cat food while I got my cats food at Whole Foods. Harley got a bowel obstruction and had to have a $2000 operation. He died two months later. Sometimes expensive is worth it.
I was able to try it and it tastes amazing.
I doubt with such high processing... It is actually having lower carbon footprint than meat one. In India we do have foods used for meat substitute such as jackfruit (properly cooked can replace meat) and gram flour - besan (can be made to replace fish). Their price are much cheaper and at the core they feel vegetarian, don't need to completely imitate meat. Still loved by non-vegetarians.
virtualatall it’s still probably better than the amount of greenhouse gasses that cows would release.
0 0 much better, this high processing point is kinda bull
I've been wanting to buy stock in this company since day one.
vacationboyvideos Impossible Foods is not publicly traded. Beyond Meat and Kellogg’s are good choices though
Anyone here from Mark Rober? Also, I tried it and I really want supermarkets here in HK to sell them
Reminds me of one Southpark episode where Cartman exclaim plant based meat have if not more GMOs as animal based meat but if the plant based is supposed to be better for the environment...
I got so excited when I heard about these (I'm pescetarian).
I'm allergic to soy :(
Can we have a f in the chat
I tried it has a texture of meat but it doesn’t exactly taste like meat
"...doesn't taste like meat yet"
@Pervy_Sage chemicals are great.
SO you eat meat because of taste, right? How are you different from pedophiles and Psychopathic sadistic killers? Oh maybe because your country does not have any law regarding animal rights.
English with Movies i bet you’re fun at parties
@@VY-zt3ph You are the reason people hate vegans, you are comparing meat eaters with pedophiles and killers. For some reason a lot of vegans think they are better than meat eaters. Get a life.
I'm so happy people love impossible burgers. They are so f-ing good. Only thing I order from BK because I never their whoppers to begin with. When I found out you could buy them from Walmart, I was so elated.
Seems like an interesting concept.
Scientists :develops plant based meats that hurts absolutely no living being.
Vegans: *understandable have a great day*
Yeah, legitimately, understandable
I hope they could make the price much more cheaper than 'real' meat...
kage no Ishi lol ikr its practically rubber and glue
on paper it should be but meat is much more mass produced
‘Real’?
@@lukefisher1347 yeah the ones we usually eat, a "real"
It's weed cracks and super glue
Totally going to invest my whole inheritance in this
I tried and it still got that factory after taste. I wish this industry would go bankrupt.
Plot twist : They met the aliens and made a deal with them
I want to try them
Then try it😊
Do it, it's delicious!
I had it once and was pleasantly surprised, it was good and felt like meat, even juicy too. The only thing that gave it away was the aftertaste !
I just wish I could buy this in Denmark...
It is so good I check it every single time I consume it.
Yes😂 I love it. At first I didn’t understand how meat eaters could taste the difference but I realized I gave up meat several years ago so when I eat these meat alternatives, I don’t have anything to compare it to. So I find the taste and texture satisfying while meat eaters get hung up on how it doesn’t taste EXACTLY like meat.
@@daniellebryant5854IKR... Impossible burger at Burger King & Starbucks is delicious !
Finally something good to be obsessed abt.
Let's face it. We will never stop eating meat. That's what makes us human. But the product will keep the world's environment balance.
It tastes good, they mostly just need to bring the price down to really expand the market most of the ingredients are pretty cheap so it should be possible to turn it into a slightly cheaper alternative to beef with enough scale.
If you’ve ever tried one, it tastes like low quality meat, sure it tastes like meat, but low quality, it also costs SO MUCH
Samuel S how much?
I wonder what will happen when you feed carnivore animals with Impossible Meat, since carnivore's body works differently than omivore's.
Also, I think it's better to produce meat grown in labs, not made from plants. This makes the job easier and it actually gives you the minerals and vitamins found in normal meat.
I disagree as meat grown in a lab would be really hard to market and for people to consume without thinking about it... currently I believe the plant based option is the best. Can you imagine all the people saying it is poison grown in a lab. I’m not saying it is bad I’m just saying a lot of people would be at its case.
@@shom924 I understand you, but I wonder if carnivores (I mean animals) would eat this type of meat.
@@shom924common people will think that synthethized/chemicals meant poison/bad stuff but it's actually not everything
Search for blind taste tests on TH-cam. A lot of people can't tell which is which.
Impossible chicken nuggets are fantastic! Everything you want from a nugget, tasty, perfect texture, delicious outside breading, perfect!
Just eat chicken, it is healthier for you.
@@steviacandyman7892 Real chickens are bathed in a fecal soup during “processing”. No thank you. 🤮 🤢
@@steviacandyman7892 No thanks. I'm not in a place where I can buy humane chicken, and I don't want to contribute to animal abuse. Plus I don't like eating things that have the same emotions as one of my pets.
Whoo! Another ad
Knowledge + Ad is not bad
@@changemakers1402 Ad means that they will give you one side to see from it and we already know which side they will makes us to see
@@changemakers1402 What knowledge did you learn? Have you seen the breakdown of ingredients?
@@jagsfanrick he meant to say " to help you look cool" & show off
@@rajchopra945 I eat what what i want and no kids.
When they make oxtails I'll convert
😀😀😀😀
I will not allow this company to destroy the farm industry along with my beloved beef and pork and chicken
Come to the Philippines, just use local products and price less than 2$~3$ per pack, just don’t advertise with redness
Even it’s cook, it taboo because it represent rawness and and lack of cooking skill, that is one of the reason why our meat is super soft
I love meat from the Philippines, I live in America, but all pork, and beef just melts in your mouth, *Its amazing*
Samuel S tip for cooking meat
Boil the meat or slow cook to make the meat super soft or use pressure cooker before frying (for pork grinds)
Anyone tried these burgers before ? Good ?
🔥🔥 they also have about 20-26 grams of protein in each patty 💪🏾
See my comments. Beard hair is neither vegetarian nor vegan.
Compared to earlier veggie burgers, they're at LEAST an improvement. As stated in the video, when it's drowned in toppings and condiments... you probably won't notice the difference, but when you're eating it plain, it's just not the same. Whether or not it works for you, depends on how you like your burgers.
These are good enough that sometimes I seriously doubt these are not real meat. You can find local restaurants that serve Impossible near you here impossiblefoods.com/locations/
@Mark Vasquez You... lick a lot of armpits, Mark?
Next Impossible Milk
actually it's impossible pork
I've taste impossible meat multiple times and it's pretty good. I honostly would not mind buying it as an alternative if the price was similar or cheaper for sure. Thing I also hate most is when there's an option at a restarunt and the impossible or beyond option costs like +$5
More sodioum and added flavors is something i dont like, i do appreciate they are trying to make the envioment safe
World need sustainable food in order to protect our environment. 🍔 with 🏞. 😋
So animals aren't allowed to eat other animals anymore?
@@lintonfr Here I'm taking about humans not animals.
@@RangyKeshav what difference does it make?
@@lintonfr It's not about just sustainable food we need but also there's need of sustainable world to keep our environment and our people's live safe for our upcoming generations.
These burgers need some tegridy
I like this idea. The people said "I like meat because it tastes good". They actually tried to make a product that meets that desire for people. The fact that they got this close to the real thing and are actively trying to get closer to the real thing is what makes me happy. They aren't shaming you for eating meat, acting coy about how lame some plant based things can taste, pretending plant based things aren't more expensive. The extra effort counts, considering plant based things don't need to replicate a taste or texture because they already have a dedicated market that doesn't crave meat and doesn't care to taste it.
Never had one. I couldn't find any over here
Has anyone ever heard of "Soya"???
I dont know what it is, but its basically some kind of vegetarian ground beef substitute. It comes on a packet of dried ground beef looking things that smell bad, and you just boil then and season them with taco seasoning, and it looks and somewhat tastes like ground beef.
I myself do not like it at all, but my grandma loves it. Its common in Mexico and its basically what poor people buy when they can't afford real ground beef.
That stuff is literally intended to be a cheaper substitute than real beef. Why don't people just make vegan burgers out of that instead if this stuff?
Soya is soy
They make the burgers out of soy protein so it basically is soy
Soy chunks you mean ??
@@vishalgiraddi5357 they extract the protein dna from soy and use it to chemically engineer meat.
@@vishalgiraddi5357 Soya = soy, but in some LatAm countries they sell storebought soy crumbles and call them "soya"
Next, we must dismiss those subsidies toward animal agriculture to help showcase the true cost of meat.
I worked at bk the impossible burger was cooked on the same grill as the whopper but it’s edges where defined, after cooking the kitchen smells horrible. But people said it didn’t taste bad, but if you were vegan or vegetarian I can say we didn’t clean our grill regularly like we were supposed to and your impossible burger had real meat on it.
I don't know about vegans in the us but here in my country the vast majority of vegans don't care about contamination of meat, it's not like a cow was killed to produce that contamination
I just saw the South Park episode on this.. and now I find this on TH-cam
Still not cheap enough to feed a middle class family.
neither is beef
@@kehlanakareem9319 still a third the price
Damion Fragoso because it’s subsidized
I just flat out became a vegetarian in my 4th grade when I saw a butcher pulling out the head of a Chicken and the Spinal cord came out like a red bloody string.... 🤢🤢🤢🤮🤮🤮
I became too in childhood when I accidently saw chopping off head of a chicken... But turned back after couple of years... Can't able to resist the aroma of freshly cooked chicken masala!
hi, is this available in malaysia?
Do you think they'll market it towards Muslims and Hindus? Do you think that it'll work? (Curious question)
It is Great news for consumers fond of good vegan food and barbecue.
I still haven’t tried it yet, but; looks delicious. I will try it soon during my upcoming trip to USA.
Great documentary.
awwww thanks Maria!!! :D
Their partnerships with fast food places are good but their grocery game got to step up
It will overtime, the price will go down as it becomes popular and more companies create similar products
This is like 5 times the price of real meat.
That's because the animals were subsidized through your taxes from corporate lobbying. We are all paying for the meat whether we get it from the store or not.
It will go down as the move from meat becomes more permanent.
@@KingKunta_ Keep dreaming.
People will never stop eating meat.
@@saulgoodman2018 when there is no meat... yea probably
@@KingKunta_ There will never be no meat.
Great to see the climate crisis motivation behind the Impossible Burger's ambitious goal of replacing animal meat by 2035. If you watch Breaking Boundaries on Netflix with David Attenborough the suggestion is there's less than 10 years left to make major changes to avoid crossing 9 planetary boundaries. Pat Brown is right just needs to accelerate faster.
i'd like to try it but there's literally no way to buy it in my country
Only ground beef, bring on the other meatless products and I will be a true believer.
Replicating pork and getting China's middle-class on board, is going to be the true test. The newly minted Chinese want to "eat like Americans."
caranich23 “eat like Americans” and yet Americans have the highest rate in obesity and other health related issues relative to poor nutrition. Laughable.
@@techlaland Americans get to eat meat at every meal, and a lot of other fatty, rich foods. For people who were literally starving just a generation ago, obesity looks like luxury.
All meat is the same.
I tried the Impossible Burger 2 years ago (so maybe it's different now with the 2.0 version), and it didn't taste like meat. It didn't taste like anything identifiable because it's made in a lab from proteins. I love the idea of it, but if it doesn't doesn't taste like meat or even a veggie burger, I wouldn't waste my money on it. I'd go for a veggie burger or black bean burger every time because they actually have an identifiable taste and taste delicious!
It's delicious. Try it again. Maybe you can't cook?
@@dianew7058 Lol no need to be salty 😂 I had it at a restaurant.
@@rebekahmenn2118 No you misunderstood me, lot's of people really can't cook, I wasn't trying to be smart. I'm saying try it again, the new version when cooked correctly is delicious. I had it at Burger King and didn't like it but when I made it myself it was DELICIOUS. Slow cooked over a charcoal grill, juicy and flavorful.
This is absolute great, this is the future. Government needs to subsidize innovations which reduce climate change damage and needless animal torture like Impossible Meat.
Black bean burgers are my one of my favorites
If I have to read or hear "it bleeds like meat" one more time...
It bleeds like meat
Am I watching and ad? I feel they only kept that bread and meat comparison as a way to seem unbiased
I brought down my consumption only to Chicken, and to mention I never tried these meat alternative products, but if these delivers to what they promise I'm willing to cut down the only thing I eat and never to eat meat till the rest of my life.
PS: I will turn into vegan as soon as I get worthy alternatives. I am trying hard and I need little support from these geniuses. No hard feelings.
cool love it
Can you breakdown the health side of impossible burger vs. beef burger
no they can't do that. They just fluff it. No facts.
jagsfanrick check out the TH-cam channel call3d plant based news.
@@AdamTaghavi1 No thanks i already heard about bugur king ..totally disgusting
Plant-based garbage spikes your blood sugar and insulin far more than real meat. The protein found in plants is inferior for building and repairing your cells, which is the main function of protein in the body. There, that's all you need to know.
@@andyw6996 Excellent information
I first tried the Impossible Burger a year
or so ago at Fatburger. It was DELICIOUS!!
I couldn't inhale enough of them!
However, i found the catch with the Impossible Burger, unlike the Beyond Beef brand's product,
the moment you overcook the Impossible Burger,
it turns into a SUPER DRY, chemical laden MESS. The smell of freshly burned rubber lingered in my kitchen for hours.
Thee WORST.
I made the mistake of purchasing 6 of the
Impossible Foods "beef" bricks without
tast testing said brick beforehand.
When i use to consume/cook animal flesh,
particularly hamburgers, i always cooked
them well done. When i tried to do the same
with the Impossible Beef, it was like i had
cooked a freshly burned, rubber car tire.
It was A W F U L. One of thee absolute
DRYEST plant based/vegan burgers i had
ever tried. EVER.
That experience, really compelled me
to rethink my support of that brand.
When i finally cooked he final package
of the Impossible Beef, i did so on a low
flame, and added some grapeseed oil.
The end result was nowhere near as bad
as the previous 5 bricks i cooked, however
by comparison to the Beyond Beef i have
grown to enjoy, the Impossible Beef still
has a long, long way to go in regards to
that brand refining their product.
If a person who was weary about trying
a plant based/vegan " meat " alternative,
and they had the same negative experience
i had with the Impossible brand, it might put
them off from even thinking about eating
less animal flesh, and more meat alternatives.
In spite of that, i am pleased to see that
plant based/vegan meat alternatives are
becoming more and more mainstream.
Where to buy in Canada?!?!?!?!
I would wanna see Ron Swanson try this lol