Why is Mitsubishi Still Selling in the USA?

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  • เผยแพร่เมื่อ 29 ส.ค. 2024
  • #cars #Mitsubishi
    Today we'll delve into my thoughts on Mitsubishi - their history, past products, challenges, and why on earth they're still selling in America!
    TLDR? They appear to take world vehicles, ship them to the US and try to sell them based on price. They don't seem to have the leadership or corporate vision or drive to really move into the US and make great products (ala Hyundai).
    A proud brand that once sold a full-lineup in the US is reduced to a few products, their best seller of which is a tiny cheap car, and their two newest products are the slowest selling vehicles in the USA!

ความคิดเห็น • 254

  • @AllCarswithJon
    @AllCarswithJon  3 ปีที่แล้ว +20

    Mitsubishi has been irrelevant for years (decades), and since their financial troubles and scandals haven't seemed to take the US market seriously - they never strive for "great" cars, just "good enough". After making this video, they introduced the new Outlander, and I think we see the plan for their resurgence.... platform sharing with Nissan/Renault!

    • @christopherstuart9190
      @christopherstuart9190 3 ปีที่แล้ว +4

      Nissan isn't the great brand it once was. Just ask Scotty Kilmer.

    • @mervynstent1578
      @mervynstent1578 ปีที่แล้ว +1

      @@christopherstuart9190 after Renault got involved with them!
      Today Mitsubishi & Nissan both want out of the marriage with Renault

  • @pices229
    @pices229 3 ปีที่แล้ว +45

    They're here because they know there is always a market for cheap cars. My brother had a Mirage that went well over 200k miles with very little issues. It was a good car. During the pandemic alot of car dealers took a hit. As long as they are not losing money they will never leave. It might not be a big profit but still a profit. Cheap doesn't mean unreliable, it means it takes you from A to B and all you do is turn the key. :)

    • @Faisal-sf1gh
      @Faisal-sf1gh 2 ปีที่แล้ว +1

      Was it the manual or CVT?

    • @pices229
      @pices229 2 ปีที่แล้ว +3

      @@Faisal-sf1gh cvt, his wife learned to drive with that car. I admit that it was not a fast car but got them there.

    • @Faisal-sf1gh
      @Faisal-sf1gh 2 ปีที่แล้ว +1

      @@pices229 Did she do the transmission fluid change every 30000k miles?

    • @pices229
      @pices229 2 ปีที่แล้ว

      My brother only mentioned changing the oil regular, but never the transmission oil. And it had more than 200K miles on it, which impressed me.

    • @Faisal-sf1gh
      @Faisal-sf1gh 2 ปีที่แล้ว +1

      @@pices229 Can you please ask him about the transmission fluid change for me because it is recommended. Thank you

  • @jeffgolden253
    @jeffgolden253 ปีที่แล้ว +1

    My Mitsubishi experience: 1985 Starion. Small, park-able, very fast and very luxurious sports car. Bought it used, 3 years old, coming off a lease. BUT it was designed for major systems to start falling apart as soon as the 36 month/ 36K miles warranty had expired. AND it was designed so that only Asian mechanics with little hands could work on it. Anything that wasn't on the top of the engine, an American with normal-sized hands couldn't reach it.

  • @1heavyelement
    @1heavyelement ปีที่แล้ว +1

    the GT 3000 what a great looking car. dodge even borrowed it under the stealth name plate.

  • @thereaIitsybitsyspider
    @thereaIitsybitsyspider 3 ปีที่แล้ว +23

    I'm more shocked that Land Rover is still in the US

    • @stevensmith8648
      @stevensmith8648 3 ปีที่แล้ว +4

      Like the point I said.America is never satisfied. Why would Land Rover be axed?They have more luxury than Mitsubishi Because they're unreliable?I've read people complain about Buick being too mainstream. But yet I don't see Land Rover or Buick axed.Too much gotta have it all but complain it cost too much or it breaks down too easily. Cmon America.

  • @warrenny
    @warrenny 7 หลายเดือนก่อน +1

    Jon, I like this presentation especially for your thoughts on what Mitsubishi was trying to accomplish in the American market.
    It makes a lot of sense that a late entry into autos their focus is on the markets where the manufacturing is cheaper: SA, ME, Africa, SE Asia, etc. Whereas Honda, Toyota, NIssan and Mazda would make cars for fully modern markets, Mitsubishi would focus on being the yuppie cars for emerging markets...and then bring those cars to USA as reliable basic transport.
    The really strange part of their story is what were they doing in the early 80s with the Starion and Cordia. While not exactly exotic cars, they were very cool for their day, not unlike what the 240Z did for Nissan earlier.

  • @LegendLiftService
    @LegendLiftService 5 หลายเดือนก่อน +1

    Great breakdown

  • @buzz86us2005
    @buzz86us2005 6 หลายเดือนก่อน +1

    I like the outlander over the rogue TBH

  • @danielstrachan8988
    @danielstrachan8988 ปีที่แล้ว +1

    Well,I like them we used to have a Mirage and it was a fun little car it was my first car with air conditioning real necessity in Texas lol, but I also was introduced to the 3000GT back there in 1993 and absolutely loved it, so I think they’ll be ok here eventually.😁😁👍👍

  • @lordbaron4504
    @lordbaron4504 10 หลายเดือนก่อน +1

    I sell them daily. Mirage is a great point A to B car for the money. Sold an Oulander SEL with touring package yesterday, that is a fantastic third row SUV with all the bells and whistles. $38,000 for a fully loaded SUV that has a 10 year power train warranty. Sorry you just cant beat it anywhere else.

    • @AllCarswithJon
      @AllCarswithJon  10 หลายเดือนก่อน

      Thanks for sharing!

  • @firstpestcontrol276
    @firstpestcontrol276 ปีที่แล้ว +1

    I’m amazed they’re still in business as the French own a percentage of them now. They’ve withdrawn from the UK from last year and have only produced 2 new models for the European market this year with a Renault partnership under the Mitsubishi brand. They shot themselves in the foot with the Outlander PHEV. The UK will no longer produce any petrol or diesel vehicles from 2030..this has also had a major impact on Mitsubishi.
    You’re lucky in the states because you’re not banning the import or manufacturer of fossil fuel vehicles like they are here in the UK.

  • @az_3kgt714
    @az_3kgt714 11 หลายเดือนก่อน +1

    I work for a Mitsubishi dealership and 1 of the very few here that owns,drives and maintains mitsubishis. An evo10 and a 94 3000gt. The new Outlander right now is their best selling car in a while. Mitsubishi not selling their montero and a truck is hurting them. But that alliance with Nissan is working with the Outlander. I do think the problems with Mitsubishi having low sales was largely self-inflicted. For example the eclipse sales collapsed right at 2002 well what happened was the neutered eclipse came out and people were disgusted by it. So sales cratered. They pulled that move to protect their Evo. Which any American manufacturer can tell you is a colossal mistake.

  • @dillonh321
    @dillonh321 ปีที่แล้ว +9

    2023 update: Mitsubishi is beginning to recover from the pandemic. Through their partnership with Nissan the Outlander is now a reskinned Nissan Rouge with a Mitsubishi powertrain which was somewhat focused for the American Market. The new outlander seems to be well liked by reviewers especially the PHEV which just came out for the 2023 MY. Unfortunately they aren’t selling many due to shortages and constraints. Hopefully Mitsubishi can get production worked out and keep this up without becoming slightly different looking Nissans.

    • @AllCarswithJon
      @AllCarswithJon  ปีที่แล้ว +2

      I think the Nissan/Renault partnership is a double-edged sword. It helps lower their cost developing new cars, but other than styling the new Mitsubishi's are just another Nissan.
      I miss the days when they forged their own path with gusto!

    • @dillonh321
      @dillonh321 ปีที่แล้ว

      @@AllCarswithJon
      Very true. I’m glad Mitsubishi is at least using their own drivetrain. Although I think that may be a cost cutting choice since the Rogue engine is higher tech and more powerful. The Mitsubishi is only $155 less expensive but it also has a 3rd row seat standard which the rogue no longer offers.

    • @Selvariabell
      @Selvariabell ปีที่แล้ว +1

      @@AllCarswithJon I miss their Mitsubishi Lancer Evolution series. I am fine with the Lancer itself being a rebadged Nissan Sentra or Renault Clio, as long as Mitsubishi RalliArt remains true to the Evolution ethos.

  • @ryanhemraj3816
    @ryanhemraj3816 หลายเดือนก่อน +1

    Great points. However, it certainly seems like Mitsubishi studied this review because their 4th generation Outlander is a marvel of style and innovation. It is their best selling SUV crossover and making some serious splashes by getting attention with awards and numerous top vehicle lists. It would be interesting to hear your updated thoughts on the company's direction.

    • @AllCarswithJon
      @AllCarswithJon  หลายเดือนก่อน +1

      I've considered doing one with my updated thoughts. Still a slim lineup, but the Outlander looks okay, and their recent updates on what is coming down the pipeline is intriguing.
      However, growing ever closer to Nissan isn't reassuring. I may do another video in the future! :)

    • @ryanhemraj3816
      @ryanhemraj3816 หลายเดือนก่อน

      @@AllCarswithJon alright , sounds Good and looking forward to it...

  • @timwinkel72
    @timwinkel72 8 หลายเดือนก่อน

    I love my 2022 Mitsubishi Outlander Sport SE

  • @coryebbert5519
    @coryebbert5519 ปีที่แล้ว +1

    I had a 1993 dodge colt right out of high-school buddy of mine bought a dodge neon of the next year his lasted 2 years were mine last 27 years and 486000 miles with only the regular maintenance and a valve job I took great care of my car the only reason I am not driving this car now is because someone ran me off the road at 70 mph and the insurance company Totaled the car but I actually drove the car to my work after being run of the road and still had the original clutch and starter

  • @AlejandroArchila1
    @AlejandroArchila1 2 ปีที่แล้ว +9

    Mitsubishi have always been great and attractive car designs, Mitsubishi even was the first to come with the black grille design in 2008 with Evo then expanded to the rest of the lineup it wasn’t Lexus or Toyota and Mitsubishi cars are vert reliable and cheap to maintain, we own 5 Mitsubishis and we are happy with them no issues at all, 2009 Lancer, 2014 Lancer GT, 2017 Mirage Hatchback, 2020 Mirage G4 and 2022 Mitsubishi Outlander. ❤️

  • @marcuscook5145
    @marcuscook5145 3 ปีที่แล้ว +16

    Mitsubishi: Japan's Chrysler
    I think it's crazy how they were doing reasonably well through the '90s and it seems like they just kind of fell off a cliff sometime in the early/mid-2000s.

    • @jamescanfield7251
      @jamescanfield7251 3 ปีที่แล้ว +4

      And...they supplied a lot of Chrysler engines and transmissions back in the day. When I sold auto parts, I would refer to Chrysler products with Mitsubishi engines as Chryslerbishis lol.

    • @lancetheb.m.c
      @lancetheb.m.c 3 ปีที่แล้ว +1

      That was due to 0-0-0.....

    • @kylemas2005
      @kylemas2005 ปีที่แล้ว

      @@jamescanfield7251 The most reliable Chrysler vehicles had Mitsubishi powertrains.

  • @biastv1234
    @biastv1234 ปีที่แล้ว +1

    Montero/ Pajero is excellent
    In Australia the Triton / Pajero is awesome
    But the Starion / GTO / EVO passion has gone .
    The Diamanté ( Magna / Verada in Australia) , was a class leading popular sedan in Australia.

  • @curtwuollet2912
    @curtwuollet2912 ปีที่แล้ว +2

    It's kinda crazy because there should be a large market for more basic vehicles. Think the Datsun and Toyota pickups that made inroads in days past. Not every one wants to spend $40k for a daily driver. I've driven Chrysler products since the 80s, but if I buy new, I'll have to look at Kia or Hyundai. I had a Colt, but Mitsubishi isn't in that market anymore and the US brands are just nuts. Call me out of touch but, they just aren't worth that kind of money.

    • @210brownie
      @210brownie ปีที่แล้ว

      I think both Mitsubishi and Chrysler had clean, economical designs that were enduring.

  • @jamesziegler2763
    @jamesziegler2763 ปีที่แล้ว

    good points. all

  • @joeseeking3572
    @joeseeking3572 ปีที่แล้ว +1

    The Diamante wasn't bad - and if it had been a Buick - it would have been considered an advance, and a shot at the lower end Germans, something like an ES300, which was actually a competitor. But people spending this sort of money generally didn't gamble, and certainly not on a low status nameplate. Hyundai and to an extent Kia, have managed to solve this puzzle. (Though I actually have older friends who will not, simply refuse, to entertain anything Korean; never quite figured that one out. Even as a rental car on business, I mean, really.) Then again, I'm anti sport ute, so in my segment, I've got basically a pool of German sedans - the one Japanese alternative (GS350) vanished after 2020.

  • @crownvictoria7787
    @crownvictoria7787 3 ปีที่แล้ว +5

    Mitsubishi has great vehicles. I had lancer. One of the best. Although Mitsubishi makes reliable pickup truck such as triton but sadly it's only available in UK, Europe, Middle East and Australia. I believe It will dominate US market if it released here.

    • @AllCarswithJon
      @AllCarswithJon  3 ปีที่แล้ว

      There's a number of cool trucks that we haven't or don't get: the Mitsu, VW, Mercedes. I've always wondered why when we're such a truck market, but these companies must have research saying it's not worth it. Do you think with the positive reception of the Maverick and Santa Cruz so far Mitusbishi might be considering bringing it here?

    • @engineer_alv
      @engineer_alv ปีที่แล้ว +1

      I've seen Misubishi Tritons near the US-Mexico border. They are branded L200. There are also some other interesting Mitsubishis like the Shogun/Montero Sport which looks like an SUV version of the Triton.

  • @jeffreybrooks8643
    @jeffreybrooks8643 ปีที่แล้ว +1

    I think a large problem for Mitsubishi was that they were taught the concept of what is a "good car for America" by Chrysler.

    • @AllCarswithJon
      @AllCarswithJon  ปีที่แล้ว +1

      Lol.... there may be truth in that statement.

  • @josecuevas8602
    @josecuevas8602 ปีที่แล้ว

    Don't forget that Mistubihi built the WW2 fighter plane "The Zero".

  • @jhjtransportation8465
    @jhjtransportation8465 3 ปีที่แล้ว +1

    To fill rental fleets!

    • @AllCarswithJon
      @AllCarswithJon  3 ปีที่แล้ว

      LOL. My son recently had to get a rental for a few days. He knows nothing about cars and doesn't care, but between a Mitsubishi and a new Ford Escape, he frowned at the Mitsu and pointed to the Escape. :)

  • @VR4nic
    @VR4nic ปีที่แล้ว +2

    This guy clearly wasn’t a teenager in the 90s because Mitsubishi’s were some of the coolest cars back then. The eclipse/Talon/laser, 3000GT/Stealth etc. Their current situation is a little sad. Nothing cool anymore though.

    • @AllCarswithJon
      @AllCarswithJon  ปีที่แล้ว

      Nope, I was in my 20's in the 90s. I recently did a Reaction video to a Motorweek review of the Eclipse/Talon/Laser and you should watch that.... I speak very highly of the vehicle.

  • @rpmcnee
    @rpmcnee ปีที่แล้ว

    my 2012 rvr/asx has been very reliable - never went for repairs other than the battery and broken fog light. it had a couple of minor recalls which only took about an hour to do. i like basic cars because i think most of the industry makes garbage that is way too expensive to repair. i'm sure all of these big dash screens are going to be a nightmare in a few years. when i see all of the engine issues my family and coworkers have had on new vehicles, i can't imagine why anyone would buy an american brand. i don't need a car to go 20 years. i need it to not be in a shop. even if its warranty, it costs me a day's wages and a day off to deal with it. that makes the cost of ownership much, much higher- making mitsubishi a great choice.

  • @joslyrasitrasitrabeh7825
    @joslyrasitrasitrabeh7825 2 ปีที่แล้ว

    Mitsubishi is the number one best car engineering in sports racing

  • @stevemorris270
    @stevemorris270 ปีที่แล้ว +1

    The Galant was a good car. How about the Expo?

  • @johnnymason2460
    @johnnymason2460 ปีที่แล้ว +1

    Mitsubishi needs to be a full line automaker if they want to survive here. Their current lineup is not good enough to survive here. Bring back the larger vehicles. The Montero definitely needs to come back immediately.

    • @AllCarswithJon
      @AllCarswithJon  ปีที่แล้ว

      I keep having this reoccuring day dream that Mitsu surprises the world by bringing over their trucks to the US (I think they look great) and then a couple of cars. Sales could only go up!

    • @johnnymason2460
      @johnnymason2460 ปีที่แล้ว

      @@AllCarswithJon I would love to see their Triton pickup. Looks great. They need to bring back the Montero, Montero Sport, and the Endeavor(should be a 7 passenger FWD/AWD crossover)!

  • @simoneleles5209
    @simoneleles5209 ปีที่แล้ว +1

    I miss the Galant...

  • @RWM195
    @RWM195 ปีที่แล้ว +1

    Jon, just my opinion, but I think Mitsubishi, being a small company with a small footprint, doesn’t have the capital or the capability to manufacture both European and American versions of the same vehicle, like Honda. Rather, they’re doing the best the can at controlling costs by milking older platforms and selling the same vehicles in multiple markets. It’s probably the best they can do for themselves. In addition, I think their market niche is selling reliable, no-frills, inexpensive vehicles with long warranties. I believe that makes sense considering that new cars keep getting more expensive as manufacturers heap more technology into their vehicles in order to stay competitive. Given inflation and the higher car loan interest rates, many people are in fact price-sensitive when shopping for a new car. With small cars becoming increasingly rare, in favor of more profitable SUVs, and selling for around $35,000, the Mitsubishi Mirage, arguably the least expensive new car sold today in America, makes owning a new car with a long warranty possible for many people struggling financially. Wasn’t that the whole point of the Model-T, the Volkswagen Beetle, and the Yugo? Maybe, Mitsubishi is taking a page from history and trying to replicate this concept. Someone has to build something for those folks on the lower income side of life. I believe that that might be Mitsubishi’s market. They can’t compete head-to-head with their larger Asian counterparts by rolling out impressive new designs each year packed with the latest innovations, so instead they sell more or less basic, reliable, affordable transportation to those in need of a cheap set of new wheels. What other manufacturers can you think of that are trying to compete on price with the Mirage? To this end, the professional new car reviewers miss the point when being overly critical towards Mitsubishi’s products. We all know that they cannot compare to Honda’s, Toyota’s, and Subaru’s in terms of quality, performance, and appointments, but then again, maybe they’re not trying to because they can’t. But what they can do is build inexpensive, reliable cars and SUVs with long power train warranties….and maybe that’s just enough to keep Mitsubishi alive in the competitive United States market. If they would leave the American marketplace, I suspect that many will bemoan the loss of the last “affordable” car manufacturer in our country. Suddenly, a $20,000 Mirage will be gone and the economically-challenged will be forced to settle on used cars since they can’t afford the payments on a $35,000 vehicle.

    • @AllCarswithJon
      @AllCarswithJon  ปีที่แล้ว

      Thanks for the comment, and a great take on it. You've probably nailed it. Mitsubishi has had their struggles (one after the other) and are now in bed with Nissan to share platforms. one more step down from what was once a really cool company.
      They stumble by every year with minimal sales, and they appear to be content with that. But some of us can lament when they had a full lineup, made exciting (3000GT), affordable sporty (Eclipse), good-looking (Galant), and near luxury (Diamante) cars, plus their rugged suvs and trucks.
      I guess I just miss those days! :)

  • @glennso47
    @glennso47 3 ปีที่แล้ว +3

    I’ve seen some large trucks badged Mitsubishi FUSO. They are generally chassis cabs tilt cab short haulers.

  • @nathanielbailey108
    @nathanielbailey108 ปีที่แล้ว +1

    what youre looking for is design. They have the engineering design... but interior design, exterior design, UI... they need all of that design. They should get rid of the mirage and bring in a truck or a two door 4 cylinder roadster.

  • @acholonuuzoms3688
    @acholonuuzoms3688 11 หลายเดือนก่อน

    Mistibushi makes practical cars. it is that simple

  • @wasabitoburrion4409
    @wasabitoburrion4409 3 ปีที่แล้ว +7

    Mitsubishi Motors best years was during its consortium with Chrysler. The 2.6L 4cyl was widely available in K cars and the 3.0L V6 was a staple engine on the minivans .

  • @lindaparsons8040
    @lindaparsons8040 3 ปีที่แล้ว +4

    Loved my outlander SE. All bells and whistles. Very comfy seats, No problems with anything. plan on trading my recentlly bought Nissan rouge next year to go back to the outlander

  • @yankee7809
    @yankee7809 3 ปีที่แล้ว +10

    I love the Montero/Pajeros. They are all I have driven in the last 30 years. Since I can't buy one new anymore I am forced to keep my youngest one alive by searching out parts and parts trucks. I think they can build a wonderful vehicle and did in the past. They certainly never understood the American market that much is certain. However they do make terrific SUVs and still do overseas. i am not getting any younger and still hope my last drive of my life is in a Montero. ( hopefully many years from now!)

    • @Fireneedsair
      @Fireneedsair ปีที่แล้ว

      I have a 2001 montero limited. My ALL TIME favorite Car. I have spent a bunch of money to keep it on the road but it is WORTH IT

  • @glenndelacruz2906
    @glenndelacruz2906 ปีที่แล้ว

    Mitsubishi invented the 4wd with a prototype used in rally when everyone else were using just rear-wheel drive

  • @gabrielrogers2971
    @gabrielrogers2971 3 ปีที่แล้ว +6

    I loved the Montero and EVO, they are good they can be good , I have hope for them

  • @thevoxofreason8468
    @thevoxofreason8468 3 ปีที่แล้ว +3

    I actually bought a brand new Lancer in 2009 because it was such a great deal. I kept it for 5 years without issue. I would get 38mpg+ on the highway. I did have to learn to deal with an interior that appeared to be made from melted down milk jugs. Really...I've never seen another car with cheaper interior materials. It was bad.

  • @protectork9831
    @protectork9831 ปีที่แล้ว +1

    Remember when we lost suzuki. We lost jimny also

  • @buddy8225
    @buddy8225 3 ปีที่แล้ว +4

    Mitsubishi, the me of the automotive world. 😊
    The social outcast of cars.

    • @AllCarswithJon
      @AllCarswithJon  3 ปีที่แล้ว

      Well, I don't know you... but that's a pretty good descripton of Mitsubishi. I have a video on the new Outlander... curious what you think of it!

  • @budarbys
    @budarbys 3 ปีที่แล้ว +4

    Had a Montero also a Isuzu Trooper back in the 90s. Mitsu was hip back then believe it or not. Like your content

  • @ronaldderooij1774
    @ronaldderooij1774 3 ปีที่แล้ว +9

    They have the best warranty in the business, the Space Star/Mirage is the moste economic non-hybrid and the cheapest car over-all to run during a (long) lifetime. Mitsubishi's indeed are cheap as well. Owners like them. I agree that the Mitsubishi cars are tailored for Asia. I am European. I don't mind styling. I want a product that is reliable, and has good value for money. I don't want to take it to the track, I don't want to impress anybody with my car. I just want it to bring me comfortably, cheaply and reliably from A to B. That is what a Mitsubishi does. Am I a niche? Probably. If so, that would be sad. You must take into account that the car division of Mitsubishi corporation is only an insignificant part of that whole conglomerate.

  • @stevegallagher687
    @stevegallagher687 3 ปีที่แล้ว +4

    I think getting a new car for a better price and only giving up small frills is a great deal. Mitsubishi shares having the best warranty with Hyundai. It's considerably less than a comparable Toyota, better warranty that you don't have to purchase and Mitsubishi are known for good reliability. Considering how much new cars devaluate saving money from the start seems wise especially if your like me and drive a lot of miles per year. Nobody rates cars on bang for the buck.

    • @davidlivingston2754
      @davidlivingston2754 3 ปีที่แล้ว

      Ironic that at one time, Mitsubishi owned a part of Hyundai, and Hyundai's were condered so bad once. And now...Hyundai's are great and Mitsubishi is so bad

    • @stevegallagher687
      @stevegallagher687 3 ปีที่แล้ว

      @@davidlivingston2754 I don't see what's so bad about them. If bang for the buck is what you need they seem to be a good deal. If you keep a car long term and drive a lot it's resale value is nothing anyhow.

  • @Erin-Thor
    @Erin-Thor 3 ปีที่แล้ว +6

    All I know is my old 2002 Mitsubishi Montero LTD (full size) rocked. Owned it up until last year, almost 300,000 miles, it’s FIRST unscheduled shop visit was in 2018 for a stuck sunroof that jumped the track. I drove that thing everywhere, got it airborne more times than I could count, took it down so many 4x4 trails right behind friends with their Jeeps, and it just goes and goes and goes. Towed with it too! If I could buy another one new I would do it in a New York second. Unfortunately Nissan has killed the Montero as they felt it competed against their SUV’s.

    • @glenndelacruz2906
      @glenndelacruz2906 ปีที่แล้ว

      Montero is still alive and kicking in Asian countries

  • @JO-ku1uc
    @JO-ku1uc 3 ปีที่แล้ว +4

    Hi,
    Just discovered your channel. Very cool. Anyway, I owned two Mitsubishi based products in my early college days: A 90 Plymouth Colt and then a 93 Dodge Colt. They were terrific little cars. Attractive, cheap on gas, and pretty reliable. My first Colt ended up going to my brother and he drove the wheels off it. Now, I do recall my first new car being an 89 Horizon. At that time, the platform was archaic, but Chrysler sold it for $5995 as the Horizon America. My dad helped me buy the car as I was commuting to college, and its low cost appealed to him. It was crap and I traded for a shiny red Colt a year later. It was like comparing apples to oranges. Both Colts served their purposes well and never broke down. The second Colt trekked me down to South Texas twice, once in a blizzard, and never failed me once. By the time I was looking for another car in the late 90s, it seemed the company focused on their SUV, Montero, or their sports car, the Eclipse. The Galant didn't do it for me and I ended up with a Corolla. My take on Mitsubishi is they focused their energy on their SUVs at that time and they were about 10 years ahead of the SUV craze and on their sports cars, which I think every college age female owned through the first decade of the 2000s. They were pretty popular and I think in a way had a cult like status with young women of that era. Do you remember the Starion? The 3000 GT? Lancer Evolution? Uniquely styled sports car with advanced technology. However, they never caught on industry wide. Same thing with their SUVs. They neglected the subcompact to compact to midsize market while Honda and Toyota just took over those niches entirely. Perhaps if they had more of a mindset like Subaru. They have survived on their wagons and sports cars for years. They were able to capitalize on their strengths and create a loyal following of customers. I see Mitsubishi bowing out eventually. At least they will not crash and burn as Nissan appears to be doing since taken over by Renault. That's a whole other story. Sorry for the lengthy response. Joe

    • @AllCarswithJon
      @AllCarswithJon  3 ปีที่แล้ว

      Thanks for the great reply, and welcome to the channel! I absolutely remember the Starion (I doubted anyone else would have though!), 3000GT, etc. They built exciting and interesting cars that were never quite as refined or reliable as the Hondas, Toyotas, and Nissans, and had to rely on price and their corporate relationship with Chrysler. As for Mitsubishi leaving and crashing like Nissan..... let's stay tuned. Nissan is having quite the revival right now with new products, and as we'll see in tomorrow's video the new Mitsubishi Outlander is based on the Nissan Rogue... I think we're seeing the corporate plan for the revival of Mistu as well?

    • @JO-ku1uc
      @JO-ku1uc 3 ปีที่แล้ว

      It would be nice to see Mitsubishi stick around, although Nissan hasn't been known for its die-hard reliability of yore. Anyway, I hope you may start a discussion of the Cadillac brand someday. From huge V8s to electric??? Geesh. :)

    • @JO-ku1uc
      @JO-ku1uc 3 ปีที่แล้ว

      As a funny sidenote to the Mitsubishi discussion, does anyone recall the 1980s Cannonball Run series? In the second movie, future martial arts action star, Jackie Chan, rides around in a highly computerized Starion to rival the Knight Rider. At one point, it leaps into a lake or something, and drives underwater to the other end with submarine telescope and radar. lol. :)

  • @mervynstent1578
    @mervynstent1578 ปีที่แล้ว

    You forgot to mention Mitsubishi got involved with the Daimler Chrysler Merger late in the marriage!
    Mitsubishi also build their own cars after buying Chrysler’s share from Diamond Star Motors in the early 90’s!

  • @luisvelasco316
    @luisvelasco316 ปีที่แล้ว +1

    I had a 1992 Mitsubishi Expo SP. This was a seven passenger (SP) four-door minivan/tall wagon with, in my case, AWD and a 5-speed manual. It was a pretty quick, roomy, good mileage, decent-looking people mover. I never once saw a print or TV ad for it, though I got tagged for an "advertising" charge by the dealer. I rarely saw another in the US, though I've seen lots in other countries, which supports your contention that the company builds for elsewhere then sends some here.

  • @moth450
    @moth450 3 ปีที่แล้ว +6

    I rented a suv called a outlander. It was decently powered. Leather seating. Decent room. Felt better a chevy equinox.

    • @dpayne8611
      @dpayne8611 ปีที่แล้ว +1

      Yup forsure, very underrated car!

  • @protectork9831
    @protectork9831 ปีที่แล้ว +1

    Bring l200 and pajero to usa. Outlander phev has excellent mpg

  • @azurplex
    @azurplex ปีที่แล้ว

    My research shows that the Outlander seems to be the most fuel efficient suv available with a third row in the US.
    Their small cars also sold as Geo Metro back awhile, driven conservatively got 50MPG. Name another car with a gas ICE engine that does. You can't.
    They have hybrid models now. They are a favorite platform of the tuning community right up there with Hondas and Nissans because of their well made engines.
    Mitsubishi is simply underappreciated, likely due to the lack of marketing/advertising spending. But consequently due to that and not custom engineering North American models, they don't need to be a sales leader to be profitable at lower price points and even survive economic downturns because they are have a lean, resilient and conservative business model. I suggest Mitsubishi will be around a long time because they are happy in their price based niche, quietly serving value conscious customers. Practical people who know that whatever a car costs, as long as you maintain it properly, you'll get long life from it. So why pay more?
    That's Mitsubishi's type of customer and the best part is, they don't have to find them with expensive marketing, they research the best value themselves and find Mitsubishi. I also submit that They don't rely solely on consumer autos in N/A. They also (quietly) make industrial machinery, heavy construction equipment, forklifts, HVAC equipment and electronics. They are well diversified in the manufacturing realm.

  • @rickbar123
    @rickbar123 10 หลายเดือนก่อน +1

    I just got a new Mirage 23.
    The gas mileage is off the hook.

  • @robertbrooks7936
    @robertbrooks7936 3 ปีที่แล้ว +3

    I have had 3 Mitsubishi Outlander a 07, 2016, and a 2020. The 07 had about 230,00 mils on it when I gave it to my son and it was still running strong with no problem at all. I keep up with the maintenance on and it kept me on the road. However my son totaled if last year so it’s gone now. My 2016 has 77,000 mils on it and it’s been a good car as well. I am having to have the catalytic converters replaced because it’s showing it’s bad, but other then that it’s been a great car. Now my 2020 so far is just like my 2016 doing great. My two outlander trims are SEL but the 2020 have more options. As far as a bad cars that has not been my experience. I had some Fords new off the lot and none was as better then what I have. My 96 Explorer was very nice, but so was my 07 outlander but I didn’t pay a crazy amount for it. I figured that I can get a nice car with more options by buying a Mitsubishi ,Kia or Hyundai. They are good cars with a great warranty wear the big 5 is not as good .

  • @Richard4point6
    @Richard4point6 3 ปีที่แล้ว +2

    I appreciate your extensive automotive knowledge and research. I cannot imagine why you would say that you want one. To say that Mitsubishi automobiles are mediocre is giving them grossly excessive praise.

    • @AllCarswithJon
      @AllCarswithJon  3 ปีที่แล้ว

      Honestly, I'm optimistic and always believe the *next* generation will be amazing and reliable... for any brand. Hope springs eternal!

  • @MisterMikeTexas
    @MisterMikeTexas 3 ปีที่แล้ว +4

    Maybe if they could replicate Scotty Kilmer's 1994 Celica? Myself, I'd like a nice mid level compact truck with an efficient 4 cylinder, a 5 or 6 speed manual, and a decent interior and amenities that doesn't go overboard. Air conditioning and a nice sound system with Sirius XM, remote keyless entry, and the power windows/locks most vehicles now have. And alloy wheels, blackwalls, And a sporty paint job with stripes. Without a price that requires a mortgage! Am I dreaming?

  • @dmfraser1444
    @dmfraser1444 ปีที่แล้ว

    When I see Hyundai and Kia cars on the dealer lots, I see last year's Focus, Toyota, Honda with tweaks. Still very good looking cars. Why not copy the very biggest selling cars and even try to oud to those.

  • @acca5512
    @acca5512 3 ปีที่แล้ว +2

    Wish they still made the Galant, Eclipse, 3000gt, Montero. They had some awesome cars in the 90s

  • @wall-e3313
    @wall-e3313 ปีที่แล้ว +1

    I never thought that I would have one. But I am now the proud owner of a '02 montero sport. I have never owned a vehicle that is old enough to smoke, drink, and own a weapon but this one can. It feels very solid considering it's age. I am currently looking at local junkyards for spares, but at least stores stock parts for it.

  • @sandwicheman9772
    @sandwicheman9772 2 ปีที่แล้ว +1

    Mistubibishi have 2 cars but instead if being trim level it just a different car idk why

  • @tedszweb5268
    @tedszweb5268 3 ปีที่แล้ว +4

    I bought an Outlander GT in 2018 . It had everything including the 6 cylinder & better AWD.I had a Kia Sorento before that & a few other Kia’s, they all really impressed with Kia brand but I digress, but I saved at least $12,000. Your description of what Mitsubishi is going for I believe is acccurate. Going through their Service Department, they were horrible , arguing with you about paying for stuff ahead of time , I think in case you have a problem with their work. The Service people all walk around
    Like they are gonna shut down at any time. They have problems & dealing with their Service Departments are a total problem. I dont think they will be around much longer.

    • @AllCarswithJon
      @AllCarswithJon  3 ปีที่แล้ว +2

      Thanks for the owners insight.

  • @andromeda9340
    @andromeda9340 3 ปีที่แล้ว +2

    Their new outlander is very nice 👍

  • @Texmotodad
    @Texmotodad 3 ปีที่แล้ว +4

    I swear Mitsu (and formerly Suzuki auto) are/were run by former mobile home salespeople.

  • @davidcaprio8919
    @davidcaprio8919 ปีที่แล้ว

    Honda still sold the European Accord in the Estados Unidos as a Acura.

  • @95blahblahhaha
    @95blahblahhaha ปีที่แล้ว

    Do a video on why the heck Suzuki is still selling in the USA I think they are stranger than Mitsubishi!!!

  • @timpalmer7934
    @timpalmer7934 3 ปีที่แล้ว +1

    Kind of interesting that TH-cam gave me a Mitsubishi ad before your video started!

    • @AllCarswithJon
      @AllCarswithJon  3 ปีที่แล้ว

      Interesting! It's *almost* like they know! :)

  • @95blahblahhaha
    @95blahblahhaha ปีที่แล้ว +1

    Everytime I see someone driving a new one I always, wow they are a different type of person they had so many choices but decided to go a different way. Their new full size SUV is VERY attractive in my opinion

  • @krijadtes
    @krijadtes 2 ปีที่แล้ว

    I wonder why see Mitsubishi's everywhere, as much as other brands yet their sales are so much lower....?

  • @jeffstellish1990
    @jeffstellish1990 ปีที่แล้ว +2

    The new Mitsubishi Eclipse Cross is a nice car. Has some interesting features and would likely sell much better under a different name. I appreciate Mitsubishi for their history and former relationship with Chrysler. Their vehicles aren’t bad, just not the best. The Evo made a great halo car for them, and I think something got lost when it was cancelled. Hopefully, the rumors about the hybrid Evo coming will turn out to be true and put Mitsubishi back in the eye of the public.

  • @donaldwilson2620
    @donaldwilson2620 3 ปีที่แล้ว +2

    When it comes to the classic car market, classic SUV's like the Ford Bronco, Toyota Land Cruiser, and Jeep Wagoneer have been appreciating for the last few years now. I've been hearing from many SUV enthusiasts that another classic SUV that you could still buy cheap but it's slowly starting to appreciate is the Mitsubishi Montero from the 80's and 90's. They may not have the aftermarket support like Jeep or Toyota, but those classic Montero's are still very capable on the trails and still affordable for those who like old SUV's.

    • @AllCarswithJon
      @AllCarswithJon  3 ปีที่แล้ว

      The Montero was always a strong SUV, if perhaps not as refined on the road as others. I've always respected it, much like the Isuzu Trooper.

    • @donaldwilson2620
      @donaldwilson2620 3 ปีที่แล้ว

      @@AllCarswithJon I also liked the Isuzu Trooper as well. In fact I think you should do a video about Isuzu and why it went from being one of the early SUV pioneers in the late 80's and 90's to being a brand consumers simply forgot about. By the way, I did like watching those Joe Isuzu commercials from the 80's, they were hilarious.

  • @jeffreysproul9110
    @jeffreysproul9110 ปีที่แล้ว +1

    John I am late to this video but I owned a 1985 Mitsubishi Mighty Max for over 14 years and it was a good truck not Toyota or Nissan level quality but good The one negative was getting parts for Mitsubishi even when Dodge dealers carried them was terrible and the parts were more expensive than Toyota and Honda. My advice to Mitsubishi is if they are going to stay in the US is not to add any more cars to their line up but keep the Mirage because it is one of their best sellers. Design a new compact pickup to compete with the Ford Maverick and the Hyundai Santa Cruz this is an under served market that neither Ford or Hyundai can keep up with. Because of the Chicken Tax make it in Mexico even if Mitsubishi has to share one of Nissan's Mexican plants. Price it 1k less than the Maverick and keep it simple. This would be a good truck to rebuild Mitsubishi in America. Mitsubishi is not going to compete on the high end of the market at least for now. Keep the present suvs but do not add anymore.

  • @xFactoryUSA
    @xFactoryUSA 3 ปีที่แล้ว +3

    Watched the entire 2021Eclipse Ad. for this video. Points for you, points for them 😉

  • @tomjanowski8584
    @tomjanowski8584 3 ปีที่แล้ว +2

    I love their print ads that stated Mitsu made cars in small batches.

  • @sandwicheman9772
    @sandwicheman9772 2 ปีที่แล้ว

    Legit make a MITSUBISHI EVO AGAIN AS IT WAS and just update the look then I be more into it by a lot

  • @soaringvulture
    @soaringvulture 3 ปีที่แล้ว +7

    I had never heard of the Mitsubishi Zero plan. It somehow seems like a bad thing to promote in the US.

  • @georgemartin1436
    @georgemartin1436 3 ปีที่แล้ว +6

    They're still here? Seriously, my GF had an Eclipse. It excelled at slowness, but stood up well enough to her questionable driving habits...

  • @jakegarvin7634
    @jakegarvin7634 ปีที่แล้ว +1

    Mitzubishi is far more oncerned with making air conditioners and fighter jets...I'm pretty sure they just keep Mitzubishi Motors around so Honda and Toyota can't make fun of them

  • @wall-e3313
    @wall-e3313 3 ปีที่แล้ว +3

    I never owned a Mitsubishi car, but I did grow up eating tuna salad made with the Three Diamonds brand.
    Same logo, same company. Great canned tuna.

    • @AllCarswithJon
      @AllCarswithJon  3 ปีที่แล้ว

      Thanks for sharing!

    • @210brownie
      @210brownie ปีที่แล้ว +1

      Also Three Diamond Mandarin oranges.

  • @gabrielrogers2971
    @gabrielrogers2971 3 ปีที่แล้ว +2

    Give them a chance

  • @barry45rpm
    @barry45rpm 3 ปีที่แล้ว +1

    Quite honestly, a Lexus is not a Mercedes either, proving you DON'T have to be a Mercedes to be as good a luxury car as a Mercedes. Different but equal.

  • @qimtube
    @qimtube 2 ปีที่แล้ว +2

    Hi, I absolutely agree with you. They need to tailor made cars according to US Market. I am from Asia and Pajero (Montero is US) is one of the top line SUV there. I always dreamt about owning it. I finally bought a used one 2006 Model Montero (Full Size) with 200K Miles. It was the great condition and passion that led me to buy that. I love that but wish it had better service support. I really wish Mitsubishi change their strategy and do the right thing following Hyundai. The irony is Hyundai was launched with the JV of Mitsubishi. Look at where they are now today and where Mitsubishi is in US market. I love this brand and will buy if they bring good product and support in US.

  • @charliechan8063
    @charliechan8063 2 ปีที่แล้ว +1

    They are good at helicopter and tvs !!

  • @mrgurulittle7000
    @mrgurulittle7000 ปีที่แล้ว +1

    You look like my 9th grade science teacher.

    • @AllCarswithJon
      @AllCarswithJon  ปีที่แล้ว

      Thanks?

    • @mrgurulittle7000
      @mrgurulittle7000 ปีที่แล้ว +1

      @All Cars with Jon. You look like one of my favorite teachers. I enjoyed your video!

    • @AllCarswithJon
      @AllCarswithJon  ปีที่แล้ว

      @@mrgurulittle7000 Thanks. I wasn't sure if saying I looked like your 9th grade science teacher was a compliment or not. :)

  • @emsenjansgasten
    @emsenjansgasten 7 หลายเดือนก่อน

    If Mitsubishi decide to bring the early Eclipse back in a new 2024 version( as a sports car), then Mitsubishi can restore the image of the Company..Mitsubishi made excellent cars,and have the knowledge to make a perfect Hybride/EV. i prefer it any day over a french or Chinese car. You feel in a Mitsubishi they have a History of well made Quality cars.Just my opinion..I just can not understand why somebody spend over 40k on an Chinese car.Yes, Chinese cars have more "Gadgets",but how long until these "Gadgets" get problems?

  • @TechTimeWithEric
    @TechTimeWithEric 3 ปีที่แล้ว +2

    One thing I've noticed in my area is that all the Mitsubishi dealers are also something else like Acura, Lexus or even a VW. I feel like the conversation usually goes, "sorry, I can't get you in this Acura, but I can get you in this Mitsubishi"

    • @MrMikey1273
      @MrMikey1273 3 ปีที่แล้ว

      Yep here the dealership also sells Kia.

  • @araizachristian3920
    @araizachristian3920 3 ปีที่แล้ว +2

    Mitsubishi should never have walked away from Chrysler

    • @dillonh321
      @dillonh321 ปีที่แล้ว +1

      If you add Mitsubishi to stelantis then it would be a French-Italian-American-Japanese auto company 😂

  • @jasperdilincoln2341
    @jasperdilincoln2341 3 ปีที่แล้ว +16

    Mitsubishi, I sometimes forget that they still make them. Growing as a kid in the 80s i remember their cars and electronics 😎

    • @AllCarswithJon
      @AllCarswithJon  3 ปีที่แล้ว +5

      They had some awesome cars in the 80's and 90's.

    • @jasperdilincoln2341
      @jasperdilincoln2341 3 ปีที่แล้ว +2

      @@AllCarswithJon yes I was a fan of their Eclipse, Diamante & Montero back then

    • @ahmedislam2580
      @ahmedislam2580 2 ปีที่แล้ว +1

      @@jasperdilincoln2341 They produced beautiful cars between 2000-2010.

    • @dpayne8611
      @dpayne8611 ปีที่แล้ว

      @@ahmedislam2580 They still do

  • @rogerlewis1361
    @rogerlewis1361 3 ปีที่แล้ว +2

    I had a Outlander as a rental the last time I was in FL, I thought it was a nice little truck.

  • @brandonst.pierre7566
    @brandonst.pierre7566 3 ปีที่แล้ว +1

    Honestly, I don't think they will leave. I've been seeing more Mitsubishi vehicles in my area as of late than I have in years. All fairly new models too.
    To be honest, these are simply working class vehicles. Everyone WANTS a new car, everyone NEEDS a car of some kind...so why not an inexpensive option with a great warranty? Mitsu has a tie for best warranty in the business with Kia and Hyundai.
    If they actually put some money into marketing, I bet US sales would jump. In fact, they're on the rise right now...they just had their best US sales month in March in years.

  • @KanishQQuotes
    @KanishQQuotes 2 ปีที่แล้ว +1

    They killed the Evo.
    Why Mitsubishi why?
    Look at subaru and mazda, the wrx and miata still sell

  • @jeffgolden253
    @jeffgolden253 ปีที่แล้ว +1

    Mitsubishi's zero zero zero deal in the 2000s was a problem for the customer too. They bought a car, and they thought they got a good deal because it came with zero down, zero interest and zero payments for the first year. But, when they decided they wanted to replace it, they found they had a car that couldn't be traded in. The car had been depreciating all along like any other car, but they were a year behind in amortizing their loan, so the car was way under water. No other alternative than to abandon it and default on the loan.

    • @knowbodiesfull5768
      @knowbodiesfull5768 ปีที่แล้ว

      That 0-0-0 deal was too good to be true. I wouldn't have even attempted to finance a car under those rates. _(8/20/2023)_

  • @Dennster2005
    @Dennster2005 3 ปีที่แล้ว +3

    In my opinion they make decent cars, but not ones that run with the best. My stepdad had a 2009 Lancer that he primarily used as a work car and drove it for 240,000 miles (on a 5 speed) with just oil changes, tires, and one recall. I was with them the day they bought it and the salesman said they only came into the dealer for oil changes. He was not wrong. Get inside of it though and the interior is nowhere as nice as comparable Asian brands. I also think things like the paint weren't as nice. I'm pretty sure I heard on Scotty Kilmer's channel that they even cut corners on things like engine gaskets, so oil leaks are more common. Overall, though, it served our family well.

  • @zaynemedricks1575
    @zaynemedricks1575 2 ปีที่แล้ว +1

    I love my mitsubishi Eclipse Spyder GT. Wish they would have made more cars like or atleast have built its original awd idea of it. I completely agree they should hire an eclipse gt driver to help design a few cars for them

  • @reggiebanks7627
    @reggiebanks7627 2 ปีที่แล้ว +1

    I’ve seen a lot of them around south Florida in the last year. Idk how they are doing elsewhere but u see them all over.

  • @james_chatman
    @james_chatman 2 ปีที่แล้ว +1

    Scuttlebutt says Yakuza-related financial improprieties limiting finances as well as the end of the Diamond-Star partnership post Daimler merger. They simply did not have the resources to develop competitive platforms. As a result they had to play to their strengths in the developing markets. The US gets whatever they think they can sell that can get past the Chicken Tax. Things look to be changing soon with the new partnerships.

  • @lindaparsons8040
    @lindaparsons8040 3 ปีที่แล้ว +2

    I traded Kia sorento on the outlander SE back in 2018. Loved it as its big seller in Fl. area I lived in. It was nice and roomy with relaxing seats and all bells and whistles . . Recently moved to Sc. and the Mitsubishi dealer no longer there. the closest dealer was now about a hour away. I looked around for new car. ford escape didn't have comfortable seats , no spare tire and not crazy about turn knob shifter, Chevy and Jeep didn't impress me. So stumbled on the nissan rouge. SV. was as close to the outlander but dosent ride as smooth as my outlander. so It was a good deal to trade in my mitsubishi. but alas its is a lighter car . the stereo system not as great as the outlander but plan on trading back to the outlander next year or so

  • @davidtucker3729
    @davidtucker3729 3 ปีที่แล้ว +3

    bland generic pap. You called it right. It seems like somewhere along the line they just gave up trying and it shows in their "also ran" product lines. I miss Suzuki but Isuzu was never really here and it was a shame as they had some decent stuff historically. If Studebaker had inked a deal on the Bellet line in the 60's I think isuzu might have made it here.

  • @gregg9672
    @gregg9672 3 ปีที่แล้ว +2

    a close friend has a Outlander Sport mini-ute with 55,000 miles and the 4 wheel drive system is failing along with the transmission