Has Facebook's Latest Change Killed The Need For Targeting? Here's What You Need to Know

In this video you'll learn what to do now that Facebook detailed targeting expansion mandatory for Conversion campaigns. You'll find out what this means for advertisers, and the best approach moving forward.
Detailed targeting expansion and Lookalike expansion both allow Facebook to show your ads to audiences outside your chosen interests and lookalike audiences. But is that a good thing? Does it actually improve performance?
Up until now detailed targeting expansion has been optional. We've always had the ability to turn it off if we want. Now Facebook are making it mandatory for select campaign objectives, and the conversion objective is one of those.
Whenever you create a new conversion campaign, you'll be forced to use detailed targeting expansion and/or lookalike expansion. As always, this is rolling out gradually to ad accounts, so depending on when you watch this it may not be mandatory for you just yet. If not, it will be soon though.
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• Has Facebook's Latest ...

[@oliviabanks9490]

Always full of value, every minute of the video. Thanks Andrew.

[@osymmusic]

Good stuff as well! Subbed on the last one and liked both! Best wishes...thanks for helping!

[@AndrewHubbard1]

Awesome, thank you!

[@millrgenuine]

Great video! Really helpful to hear the DTE does NOT apply to custom audiences. So crucial for us!

[@AndrewHubbard1]

Thanks! Yeah, really important they’re not going beyond those CA’s

[@mattc3510]

Just found you, 20 seconds in and subbed. Know talent when I see it. Thank you for sharing your knowledge. 👊

[@AndrewHubbard1]

Thanks Matt! Appreciate the support!

[@fathulbariofficial]

Great content sir...loved it.

[@AndrewHubbard1]

Thanks!

[@codievincent]

A big fan of your channel, thanks for the great content

[@AndrewHubbard1]

Cheers Codie!

[@Prp2458]

Now how to scale, what should be the structure of scaling ad account without overlap issue? Please make video on that🙏

[@AndrewHubbard1]

Good suggestion

[@TheModaChannel]

@@AndrewHubbard1 Have you made one on this? I'm looking for the same.

[@jimmylingjiengming9415]

Super useful 👌

[@AndrewHubbard1]

Thanks Jimmy!

[@themaaz23]

Hey how will us know that which Interest is giving performing good when fb targets people outside our Defined audience

[@Thanos88153]

Thanks for the info. I find it tough to have sales conversion after ios update.

[@AndrewHubbard1]

You’re not alone there mate. Lots of people finding it harder since the update

[@Thanos88153]

@@AndrewHubbard1no wonder a lot of gurus have migrated over to TikTok, which isnt any better due to its primitive targeting. But gurus are saying they are seeing amazing ROAS. Oh well...

[@zeeshanshaikh2451]

Subscribed you just watching a single video

[@AndrewHubbard1]

Thanks Zeeshan!

[@zeeshanshaikh2451]

@@AndrewHubbard1 Hey andrew I started an Ad two days back, It got a flying start, but the adsets which is performing the best is showing learning limited now ! Is there a problem ?

[@renelenarczyk509]

nice Video

[@AndrewHubbard1]

Cheers!

[@zackng8909]

Thanks so much Andrew, Facebook ads is crazy nowadays due to the latest change in their detailed targeting expansion. Do you still recommend bundling different interests together into one asset and just let it run?

[@jameskfletcher]

And if you don't, and your using CBO isn't this exactly the same as bundling into one after adset by letting the AI do all the work?

[@AndrewHubbard1]

Hey Zach, I still bundle them together. Fewer ad sets means more conversions per ad set, which gives FB more data that it can use to optimise performance. Also, James is on the money re. using CBO as well.

[@jameskfletcher]

@@AndrewHubbard1 ​ Hey Andrew, based on CBO being algorithm based then would you check individual CTRs of equal adset budget before combining the better-performing ones into a CBO? or does it not matter? Considering the data the algorithm isn't necessarily getting the data it used to?Andrew Hubbard

[@zackng8909]

@@AndrewHubbard1 Hey Andrew. Thanks for the clarification. I just started a month ago and I am still using ABO. Thanks to your videos and I am a bit experienced now in facebook ads. Appreciate your time for the videos! I have one question to clarify. Are you currently using CBO and do you think CBO is slightly better than ABO?

[@zackng8909]

@@jameskfletcher Thanks for this. It makes sense. Are you currently using CBO more than ABO? Or just purely CBO now?

[@thedreaminvestudy4670]

I cant see my facebook page audience insight, it states need 100 like to show data, but my page already got150 like, but appear no data
. May I ask any reason? Thank you

[@AndrewHubbard1]

Not sure about that one sorry

[@RishitG]

Now they have also removed its option how the fuck will i see the audience size of an interest

[@AndrewHubbard1]

If you hover over the interest it still gives you the size...

[@mdsanim5613]

Will Facebook ads will dead within 2 or 3 years

[@AndrewHubbard1]

I don't think they'll be dead, but I do think costs are going to keep rising which will drive a lot of smaller businesses away. Interested to hear your thoughts on it too?

[@iramarayu866]

@@AndrewHubbard1 for here tik tok is much more cheaper.. Soon tik tok will be new platform for advertising

[@AndrewHubbard1]

@@iramarayu866 disagree.

[@jordanmullen2078]

Facebook take the wheel advertising

[@AndrewHubbard1]

Hold on tight 😬