I’ve been waiting for a video like this thank you so much for explaining this to me. I’ve taken several classes and just your simple explanation means so much.
Thank you, Paul! You are the real deal. I've just retired from 40 years in media sales, and now having a blast writing books on Amazon. So nice to encounter an honest voice in this space. Advertising is an investment, not a get rich quick scheme. I will be experimenting with your protocols. Sending you energy and prosperity.
Love your videos! I made my first sale using your suggestions!!! :) I designed everything myself, it's a Graph Paper composition notebook. I just wanted to tell you thanks! I made the sale in less than a week I did use Amazon marketing.
Thank you for the great video which summarizes the essentials of what we need to know to start on KDP ADs. I am sure there is more to find out that cannot be covered in a 20 minutes video, but this video should be of great help for anyone starting. I am new to this KDP business and published my first 2 books on October 30th, I have been running ads for almost 2 months and I came to the same exact conclusions: they definitively help to start organic sales. Cheers.
Paul, Is it a decent performance 80 sales out of 45 titles in the first 45 days? A couple of books sold 10 copies each, of which 50% were organics sales. I sold copies of 29 titles. Mostly lined pages interiors and a few cooking journals. Although it was through Christmas, which obviously helped the sale significantly.
As always, great video. Very informative and thorough. Your video are educational and not a 'buy this' video. Enjoy watching you and your videos as they make me feel I am actually listening to a real human that is sincere in helping . Thank you!
Hi Paul, thank you again for all your helpful videos. There is one thing in regard to the ACOS data that I discovered after my first few weeks of using KDP ads. The ACOS data given in the real-time campaigns are not including VAT (for those of us located in countries where amazon charges us VAT on our advertising invoices). I'm located in the Uk so that applies here. I only realized this once I received my invoices and did the maths. This makes a significant difference to whether we are in profit, breaking even, or making a loss. Amazon ad campaigns do not make this clear in real-time so it's easy to be misled into thinking that if your displayed ACOS is equal to or less than your royalty that you are either breaking even or in profit accordingly. However, the true ACOS may need to have VAT added to get the real figure. For example, if your royalty after printing cost is 29% of the sale price then ACOS will need to be 24.16% or less to be in profit in order to accommodate 20% VAT due on the advertising cost. Ultimately it's the true cost of advertising that counts in terms of being in profit or not so it's very important to take this actual final advertising cost into account as per the final invoiced amount of advertising and not the real-time campaign ACOS. I rang amazon to confirm all this just in case I had got my maths wrong and they did confirm that VAT is not included in the ACOS in real-time and only added in the invoice. They said it was a very valid point and would feed it back to the development team and hopefully ACOS with and without VAT included will be displayed in future development updates to the campaign user interface to avoid confusion. Your thoughts on this would be appreciated. thanks.
In countries where VAT is applied that would be the case. I guess you could also take into account those that are registered for VAT and could claim back the VAT.
@@paulmarles As far as I'm aware even if someone is registered for VAT it doesn't apply to Amazon royalties because the VAT has already been paid by Amazon.
Hi Paul, Thank you for making this video presentation very easy to understand. I have spent many hours watching other presentations on ads, but now I finally understand how the bids work on Amazon. I just published two low content books by following your instructional videos. I think I am ready to try an Ad for one of my books. I am looking forward to watching your other presentations on ads. Take care and thank you for your support~Rose
Great explanation, definitely worth trying. I look forward to the video on how to set the ads up, as I tried to do an ad and don’t think I did it right at all... 😕
Very very wonderful videos. Thank you for watching all your videos, but you can translate the rest of the videos into Arabic so that I can listen to them, please. May God bless you.
Basic but you make it wonderfully understandable. My co-author partner and I just set up our first campaign today. I'll watch your next video. :) Do you recommend doing ads on new releases? Or what are the variables you take into account?
I usually wait for a few months to see what happens to the books initially as sometimes they will rank well without ads. I know some people advertise straight away.
thank you so much for a another simplistic video. I want to run ads. instagram does the same. I have had promotions on instagram. And the reach is never the same. I could do same days and same amount of pay and my video with have completely different reached. Based upon the amount of views, likes etc.
Hi captain, Please🙏 we want the second part of the campaign creation method and all the details. Greetings, Abdelmouhamen from Algeria😊 I also apologize for the weakness of my English.
Hi Paul! At 17:24 you talk about long term strategy. How would you define long-term? 1 month, 2 months, 6 months? I understand that at the end of the day a long-term strategy depends on the nature of the business/goals/objectives/etc. But, in a ball park, for a beginner, could you narrow it down? Thank you in advance! Yours truly, A Fan :)
I want my books to make money for as long as I have a KDP account and Amazon remains in business. The point I'm making is I'm not looking to make a few quick sales with my books, but build up sales over 6 12 months and maintain those sales into the future.
I have a couple of Amazon ads active but need to find out what keywords phrases are getting impressions so I can move ahead with improving my campaigns. Where is the link for me to download my reports on my campaign dashboard? Not getting very far in trying to find this out? No videos to help with this either?
No, it's not necessary. You could start at the first video and then just create a basic auto ad and go slowly from there. I don't advise rushing into doing lots of different types of ads.
@@paulmarles thanks. I am thinking of watching the first two. Did this one, now have the second and then hope to start testing ads. Thanks for your help
Good introductory video. Do you turn on the ads even if the book has no reviews yet? Books with at least 1 review tend to have a better conversion rate but it is hard to get them if the book is not selling
How long do you leave your ads going before you take them down? And how much do you spend for those ads? Also how long will a low content book sales go on after you do the break even ad approach?
I stop them if I am losing money and can't get the ACOS down. If they are profitable I keep them running until I can get a good organic ranking. There is no particular amount I spend on ads. It all depends on many factors. I don't have a fixed budget. If you get a good organic ranking and it stays there after running ads there is a good chance it will stay there.
Thank you for this video! I use the strategy you've mentioned too - break even or small loss on ads. However at times I must say I switch the ads off before the book gets better ranked just to cut those losses. I wonder when you decide that enough is enough?
Hey Paul I launched bout a week ago and I immediately began an auto ppc campaign and I had many clicks but no sale. Just realize that the look inside feature is not yet activated. Also should I wait 2-3 weeks more so that my book gets indexed as you said?
Hi. Do you have to have a professional seller's account to run sponsored ads for kdp books, or can you do the ads with just an individual seller's account? Thanks for your help.
Another question I have is whether it's worthwhile starting a campaign as soon as your book goes live? I tend to start campaigns as soon as the Look inside feature appears which takes a couple of days usually but I don't know - maybe it is too soon.
I would wait until at least the look inside appears. Personally I would leave it for a minimum of a month for Amazon to index your keywords and for Amazon’s algorithm to see where your book sits in the grand scheme of things in terms of keywords. I gave books that all too often do nothing for two to three months then suddenly start to rank. That’s when I would prefer to do ads. But it’s a personal decision. I don’t have any scientific based rules.
Hello Paul, Is it ok to use same keywords for two amazon ad campaigns. I have already used 800 keywords on my paperback book ad campaign. Can I use the same keywords for the ebook ad campaign? It is allowed by amazon? Thank you.
I created a video ad for one of my books....how do you get those to show as an ad on amazon? I put it on the page that my book is on but I would like to see it as a sponsored ad.
Hi Paul, Thanks for your videos, they are very informative. However, I do have a question, what can someone publishing LCB from outside the US do to get visibility on Amazon.com? At present the few sales I have had are mainly from within Europe, I have been unable to generate sales on Amazon.com. Thanks
@@paulmarles Thanks for the reply. So far I seem to be ing doing well for a newbie, two and half months into my LCB journey and estimated royalty for the month of May 2020 is $1,038.89 with the bulk of the sales (73%) coming from the UK. All organic sales no Ads as yet. Maybe very soon I'd be able to break into the US market space and replicate the same result there too. Thanks for the tips you keep reeling out on your channel.
Paul - I am running ads for a book for the first time. I am getting a consistent click-through rate of between 6-10% - but only a few sales - I adjusted my look inside with an email to Amazon so those clicking through could really see what they are getting I have no reviews yet - and think this is what is limiting my sales - your opinions, please?
That's a good click through rate but you haven't given me the actual number of impressions so impossible to tell how many clicks you've actually had. If customers aren't buying after looking at the book then they don't like some aspect of the book - could be interior, price, description.
Usually one of two reasons. Either people aren’t searching much for the books you’ve created or the niche is so big and competitive that the bid price is too low. Also, you’ve got to give the ad time. Impressions don’t usually start flooding in.
PAUL - I followed your guidance and have already sold almost $90 worth of low content books using Amazon Ads!! (yay!) BUT I HAVE AN ISSUE!! how do I find my Amazon Ad royalties? How often will I be paid out? Is it the same as KDP (no ads)?
The way you present makes so much sense. Thanks again Paul.
You're welcome. Glad you found it helpful.
I love your honesty and simplicity! You've clearly helped me understand the concept ads on Amazon. Thanks Paul 💖
You're welcome. Glad you found it helpful.
You're a natural teacher. Very straightforward. Simple yet clear explanations. Thank you.
The information is delivered at the right speed for maximum understanding. Really nicely done!
Thank you. Glad you found it helpful.
I’ve been waiting for a video like this thank you so much for explaining this to me. I’ve taken several classes and just your simple explanation means so much.
Thank you 🙏
yes he is good
Just published my first book and found this video really useful. Thank you. Its a minefield to a newbie, but i am loving learning.
Congratulations! That's great to hear.👍
Thank you, Paul! You are the real deal. I've just retired from 40 years in media sales, and now having a blast writing books on Amazon. So nice to encounter an honest voice in this space. Advertising is an investment, not a get rich quick scheme. I will be experimenting with your protocols.
Sending you energy and prosperity.
Thank you. Glad you've found the videos useful. Thank you for watching and best of luck with your experimenting!
Paul, I love your videos. I have looked at this one twice now and am still learning. Thanks.
Thank you. Glad you've found them useful.
Super well explained! Thank you very much!!
You're welcome.
Love your videos! I made my first sale using your suggestions!!! :) I designed everything myself, it's a Graph Paper composition notebook. I just wanted to tell you thanks! I made the sale in less than a week I did use Amazon marketing.
That’s great and in a competitive market. 👍👍
Thank you for the great video which summarizes the essentials of what we need to know to start on KDP ADs. I am sure there is more to find out that cannot be covered in a 20 minutes video, but this video should be of great help for anyone starting.
I am new to this KDP business and published my first 2 books on October 30th, I have been running ads for almost 2 months and I came to the same exact conclusions: they definitively help to start organic sales. Cheers.
They do. Well done for starting 👍
Paul, Is it a decent performance 80 sales out of 45 titles in the first 45 days? A couple of books sold 10 copies each, of which 50% were organics sales. I sold copies of 29 titles. Mostly lined pages interiors and a few cooking journals. Although it was through Christmas, which obviously helped the sale significantly.
Thanks for explaining this so well! Definitely going to catch the next ones!
You're welcome.
Excellent video. Loved the part about the different strategies. That was incredibly useful. Thank you.
You're welcome. Glad you found it useful.
The most detailed and easy-to-understand video on ads or for the most part any video from Paul is up to the mark - high class. Thanks a lot
Thank you 🙏
Appreciate all of your videos Paul!
Thank you. Glad you like them!
So helpful! Thanks so much Paul! I look forward to learning more and trying your awesome strategies.
You're welcome. Glad you found it helpful.
Thank you so much for being willing to teach us. I'm about to run ads and need this education. Thanks.
You're welcome. Thank you for watching.
Thanks for your useful experince on KDP Ads
You're welcome. 👍
Such clear information delivered with a cool head. Perfect! Thanks, again.
Thank you for sharing this valuable information
At last! Someone who does not assume that the viewer knows Amazon-speak. Thank you for a great introduction to ads 😀
Thank you very much for this video. It was quite useful.
You're welcome. Glad you found it useful.
Greetings from Dominican Republic 🇩🇴. I never miss your videos, great content, I have learned a lot from you. Thank you!
Thank you Stephanie, that's very much appreciated.
Another excellent video. I now understand more about how Ads work. Thanks
You’re welcome. Glad you found it useful.
As always, great video. Very informative and thorough. Your video are educational and not a 'buy this' video. Enjoy watching you and your videos as they make me feel I am actually listening to a real human that is sincere in helping . Thank you!
You’re welcome. Glad you’ve found the videos useful.
Hi Paul, thank you again for all your helpful videos. There is one thing in regard to the ACOS data that I discovered after my first few weeks of using KDP ads. The ACOS data given in the real-time campaigns are not including VAT (for those of us located in countries where amazon charges us VAT on our advertising invoices). I'm located in the Uk so that applies here. I only realized this once I received my invoices and did the maths. This makes a significant difference to whether we are in profit, breaking even, or making a loss. Amazon ad campaigns do not make this clear in real-time so it's easy to be misled into thinking that if your displayed ACOS is equal to or less than your royalty that you are either breaking even or in profit accordingly. However, the true ACOS may need to have VAT added to get the real figure. For example, if your royalty after printing cost is 29% of the sale price then ACOS will need to be 24.16% or less to be in profit in order to accommodate 20% VAT due on the advertising cost. Ultimately it's the true cost of advertising that counts in terms of being in profit or not so it's very important to take this actual final advertising cost into account as per the final invoiced amount of advertising and not the real-time campaign ACOS. I rang amazon to confirm all this just in case I had got my maths wrong and they did confirm that VAT is not included in the ACOS in real-time and only added in the invoice. They said it was a very valid point and would feed it back to the development team and hopefully ACOS with and without VAT included will be displayed in future development updates to the campaign user interface to avoid confusion. Your thoughts on this would be appreciated. thanks.
In countries where VAT is applied that would be the case. I guess you could also take into account those that are registered for VAT and could claim back the VAT.
@@paulmarles As far as I'm aware even if someone is registered for VAT it doesn't apply to Amazon royalties because the VAT has already been paid by Amazon.
You are brilliant, thank you.
You're welcome and thank you too.
Hi Paul,
Thank you for making this video presentation very easy to understand. I have spent many hours watching other presentations on ads, but now I finally understand how the bids work on Amazon. I just published two low content books by following your instructional videos. I think I am ready to try an Ad for one of my books. I am looking forward to watching your other presentations on ads.
Take care and thank you for your support~Rose
I’m glad you fund them useful. Thank you for watching and good luck 👍👍
Makes perfect sense. Thanks Paul 🙏
You’re welcome.
This was some awesome sauce, my friend! 💯🙌
Thank you. 👍
Really helpful, thanks.
You're welcome.
Super helpful. Thanks Paul. Looking forward to my first campaign
You're welcome.
Thank you so much for this detailed information.
You’re welcome.
WOW WOW WOW !!! Thank you!
Very interesting Paul, greetings from Spain.
Thank you and welcome from Spain!
A really helpful Video = thank you.
You're welcome. Glad. youfound it helpful.
I need to restructure. Thank you!
Awesome video! Ads. is an important strategy in my KDP busiess
Absolutely!
Thank you so much, for putting this together. I'm soaking this up.
You’re welcome.
Very useful, Paul. I'll watch it a second time later to make sure I've got it.
Thank you.
Thankyou Paul 😊
You're welcome. Thank you for watching.
Great explanation, definitely worth trying. I look forward to the video on how to set the ads up, as I tried to do an ad and don’t think I did it right at all... 😕
Same
Coming soon!
... best video I have seen on this subject matter. Thank you Sir 👍👍
Thank you. Glad you found it useful.
Great explains. Very valuable video
Thank you 🙏
Well said. Helpful. Thanks!
Thank you 🙏
great video. very interesting.
Thank you.
Top 😉Good work to all 💪💪💪
Thank you 🙌
You are a very good teacher. Thanks Paul
You’re welcome.
thank you so much😃
You're welcome. 👍
So clear and helpful!
Right video at the right time! Thanks
You’re welcome 👍
Hello, Paul, thanks a lot. Could u please show us how to set up ad campaign, successful way from your point of view... please.
Yes, it will be an upcoming video. 👍
Well explained, thank you very much!
You’re welcome 👍
Well done Paul!!
Thank you 🙏
Thanks for this video, I found it to be helpful. 👍
You’re welcome.
Thank you, I hope to learn.
Great advice Thank you sir!
You’re welcome 👍
Very very wonderful videos. Thank you for watching all your videos, but you can translate the rest of the videos into Arabic so that I can listen to them, please. May God bless you.
Basic but you make it wonderfully understandable. My co-author partner and I just set up our first campaign today. I'll watch your next video. :) Do you recommend doing ads on new releases? Or what are the variables you take into account?
I usually wait for a few months to see what happens to the books initially as sometimes they will rank well without ads. I know some people advertise straight away.
Brilliant!!!
Thank you
You're welcome.
i prefer the black T shirts to the gingham shirts - but its all pretty cute
Thank you.. you are the best
You’re welcome 👍
Cannot find the follow-up video on how to set up a break-even campaign step by step. Link please.
You should find it in my Amazon Ads playlist.
thank you so much for a another simplistic video. I want to run ads. instagram does the same. I have had promotions on instagram. And the reach is never the same. I could do same days and same amount of pay and my video with have completely different reached. Based upon the amount of views, likes etc.
Did it work on Instagram?
Hi captain,
Please🙏 we want the second part of the campaign creation method and all the details.
Greetings, Abdelmouhamen from Algeria😊
I also apologize for the weakness of my English.
On it’s way
Your English is pretty good.
Hi Paul!
At 17:24 you talk about long term strategy. How would you define long-term? 1 month, 2 months, 6 months? I understand that at the end of the day a long-term strategy depends on the nature of the business/goals/objectives/etc.
But, in a ball park, for a beginner, could you narrow it down?
Thank you in advance!
Yours truly,
A Fan :)
I want my books to make money for as long as I have a KDP account and Amazon remains in business. The point I'm making is I'm not looking to make a few quick sales with my books, but build up sales over 6 12 months and maintain those sales into the future.
I have a couple of Amazon ads active but need to find out what keywords phrases are getting impressions so I can move ahead with improving my campaigns. Where is the link for me to download my reports on my campaign dashboard? Not getting very far in trying to find this out? No videos to help with this either?
You don’t need to download. That information is within the dashboard. I will be doing videos on it in the near future.
@@paulmarles Thanks Paul! Any idea when? Or where else I can find this info?
You are awesome 🔥🔥👏👏
Thank you 🙏
Love your videos Paul, but are these ad videos still relevant? I'm sure the algorithm must have changed several times
Would there be a specific bsr that you'd get to, when you'd stop ads on a book?
No, I look at where the book is ranking for my target keywords.
Thanks Paul. Do you recommend completing the full playlist before starting to work on an Ad campaign?
No, it's not necessary. You could start at the first video and then just create a basic auto ad and go slowly from there. I don't advise rushing into doing lots of different types of ads.
@@paulmarles thanks. I am thinking of watching the first two. Did this one, now have the second and then hope to start testing ads. Thanks for your help
thanks ^^
Thanks a lot
You’re welcome 👍
Help! I've created an ad based on your fab tutorials but I can't find any kind of reports. Amazon make it so complicated!
It’s on the Amazon ads platform. Click on campaigns in top left corner.
I ran an ad on amazon kdp at 0.20 cents per click but didn't get any views and put 98 related keywords
You're bid amount may be too low for that particular niche. Increase the bid amount slighlty until you start to see impressions.
Good video thanks.
New Sub
Thank you. 👍
Are there any updates for the info in this video?
All the videos I've done on Amazon ads are in my Amazon ads playlist.
Good introductory video. Do you turn on the ads even if the book has no reviews yet? Books with at least 1 review tend to have a better conversion rate but it is hard to get them if the book is not selling
Yes, the books I’ve been targeting have been on Amazon for a while but few sales and no reviews.
hi MR : Paul Marles have a nice day
Thank you, and you.
Supper Amazing Mentor ❤️
Thank you 🙏
here you are
👍
How long do you leave your ads going before you take them down? And how much do you spend for those ads? Also how long will a low content book sales go on after you do the break even ad approach?
I stop them if I am losing money and can't get the ACOS down. If they are profitable I keep them running until I can get a good organic ranking. There is no particular amount I spend on ads. It all depends on many factors. I don't have a fixed budget. If you get a good organic ranking and it stays there after running ads there is a good chance it will stay there.
Thank you for this video!
I use the strategy you've mentioned too - break even or small loss on ads. However at times I must say I switch the ads off before the book gets better ranked just to cut those losses. I wonder when you decide that enough is enough?
If I don;t make a sale after 10-15 clicks.If the loss is too big I will also switch off.
Paul Marles Then do you start a new ad on that same product?
Perfect
👍
Hey Paul I launched bout a week ago and I immediately began an auto ppc campaign and I had many clicks but no sale. Just realize that the look inside feature is not yet activated. Also should I wait 2-3 weeks more so that my book gets indexed as you said?
Yes and to wait for the look inside feature.
Hi. Do you have to have a professional seller's account to run sponsored ads for kdp books, or can you do the ads with just an individual seller's account? Thanks for your help.
No, you don't need a sellers account to run ads.
Does anyone know if you can export all your books ASIN and titles into a spreadsheet from KDP easily.
How am I able to see how much I've spent on ads? I can't seem to see this information in reports.
Hi Paul, do you have to place ads in the different countries eg .uk or .com or does one ad cover all market places? Thanks.
You have to place in different countries.
Another question I have is whether it's worthwhile starting a campaign as soon as your book goes live? I tend to start campaigns as soon as the Look inside feature appears which takes a couple of days usually but I don't know - maybe it is too soon.
I would wait until at least the look inside appears. Personally I would leave it for a minimum of a month for Amazon to index your keywords and for Amazon’s algorithm to see where your book sits in the grand scheme of things in terms of keywords. I gave books that all too often do nothing for two to three months then suddenly start to rank. That’s when I would prefer to do ads. But it’s a personal decision. I don’t have any scientific based rules.
@@paulmarles thanks! I should probably be more patient :)
Hello Paul,
Is it ok to use same keywords for two amazon ad campaigns. I have already used 800 keywords on my paperback book ad campaign. Can I use the same keywords for the ebook ad campaign? It is allowed by amazon?
Thank you.
Yes, you can.
@@paulmarles Thanks.
Which one better Auto targeting or manual targeting
I've had more success with manual targeting.
How much keyword are you add on manual targeting
I created a video ad for one of my books....how do you get those to show as an ad on amazon? I put it on the page that my book is on but I would like to see it as a sponsored ad.
That's actually something I'm researching at the moment. As soon as I find out I will do a video on it.
@@paulmarles That's great, I look forward to that episode.
Hi Paul, Thanks for your videos, they are very informative.
However, I do have a question, what can someone publishing LCB from outside the US do to get visibility on Amazon.com? At present the few sales I have had are mainly from within Europe, I have been unable to generate sales on Amazon.com. Thanks
There is nothing you can do except wait. They will be listed in the US and it will depend on whether your book’s appeal to the US market.
@@paulmarles Thanks for the reply.
So far I seem to be ing doing well for a newbie, two and half months into my LCB journey and estimated royalty for the month of May 2020 is $1,038.89
with the bulk of the sales (73%) coming from the UK. All organic sales no Ads as yet.
Maybe very soon I'd be able to break into the US market space and replicate the same result there too.
Thanks for the tips you keep reeling out on your channel.
Paul - I am running ads for a book for the first time. I am getting a consistent click-through rate of between 6-10% - but only a few sales - I adjusted my look inside with an email to Amazon so those clicking through could really see what they are getting I have no reviews yet - and think this is what is limiting my sales - your opinions, please?
That's a good click through rate but you haven't given me the actual number of impressions so impossible to tell how many clicks you've actually had. If customers aren't buying after looking at the book then they don't like some aspect of the book - could be interior, price, description.
I am running auto ads on all my newly published books at $.30 bid but they are barely getting impressions. What would you suggest I do?
Usually one of two reasons. Either people aren’t searching much for the books you’ve created or the niche is so big and competitive that the bid price is too low. Also, you’ve got to give the ad time. Impressions don’t usually start flooding in.
How can I delete kdps ads? I have set up a manual targeting, and I can't change the keywords or delete the campaign. Thanks
You can only switch them off. You can add new keywords though.
PAUL - I followed your guidance and have already sold almost $90 worth of low content books using Amazon Ads!! (yay!) BUT I HAVE AN ISSUE!! how do I find my Amazon Ad royalties? How often will I be paid out? Is it the same as KDP (no ads)?
How are your sells going? Are the ads working for still?
@@kan4932 It all depends on how you have configured your KDP, I do not invest much in the "targets" or "budget" -
Important Points: 6:00 14:50