The modern principles of design | Braun | British GQ
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- เผยแพร่เมื่อ 2 ต.ค. 2024
- GQ travels to Germany to meet Braun design director Oliver Grabes.
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The modern principles of design | Braun | British GQ
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Did anybody see the T3 Pocket radio from 1958 as an inspiration for the iPod?
Mehnnnn. Would you believe it ?!!
Jony Ive had said many times that Dieter designs are his inspiration
Ever since Dieter Rams left Braun when Gillet acquired the company and wanted new designs just for the sake of marketing, many of their product designs now don't have that timeless aspect to it. It's flashy with curves as if it's going on a racing track, and unnecessarily loud.
this honestly
Braun is just a shadow if its former self. The products have become low in quality standarts since they outsourced their productions and sold their name in license to others. It's a shame. Good design also needs high standarts in quality.
BRAUN inspired most of Jony Ive's designs at Apple
Lindau32 Dieter Rams, designer and god
Correct. It can be seen how the radio pocket had a big influence on the iPod.
dion one that’s facts 😅😂💯
Braun hasn't done many good products for at least 20 years except the razors maybe. They have an iconic place in design history but they not relevant anymore.
That model-presenter is so self-obsessed it's distracting and disturbing. The whole Braun design is eclipsed by the fake and awkwardly staged direction of this clip.
agreed.
Staged? You think a design company wouldn't be incredibly meticulous in how they framed and composed every shot? It's not just an interview.
@@whatisiswhatable There´s a great thing called "effortless", where all the effort behind something just looks easy and approachable, instead of insufferable and pretentious.
@@JUANIGNAC10 Everything you're saying is extremely subjective. This whole series is an advertisement for Braun and they specifically picked him lol they shot it in that way because they wanted to present it to you in that way. If you don't like it thats great but the stuff you've been saying makes you sound self-obsessed, insufferable, and pretentious.
@@MrGatin777 Haha ok. I know Braun ethos (what the documentary on Dieter Rams) and this video is exactly un-Braun if we consider their design heritage.
This guy isn't a bad interviewer but the edits need to focus less on him and more on the interviewee.
We don't even know who the interviewer is, why is there so much focus on him in these edits?
I think Braun intended this to seem like it was 'his' vlog where he is taking us along his journey to learn more about design.... but you are so right! Without any context or information about the interviewer, he seems more like a distraction than the intended "protagonist" of this series.
@@asafox He's a model. Richard Biedul
Just went through Braun's entire international catalogue and it’s a bit sad to see how few of the products they make actually reflect what they were talking about in the movie. Mostly just generic, loud and over-designed objects, that apart from the logo have very little in common with their wonderful historic products and ethos.
Yeah it's sad to see they lost Dieter Ram's elegance in his sense of simplicity. Honestly doesn't make sense to me when companies like Apple (love or hate them) are definitely inspired by Dieter's designs
Thank you all very much
John Fisher, I don't know you but well done : ) I really enjoyed the cinematography (I know there are more people involved, but just wanted to say I saw the hard work)
They managed to speak for 7 minutes, without saying anything.
Embrace yourself. to design, invent and improve quality. Life starts when we begin to make it happen. I'm unemployed now but i hope to start my own business every day i learn more i try to improve and step outside myself my comfort zone. I embrace myself. So one day when the roots of this plant reach the surface the leaves will blossom.
The interviewer is just serving explicit Studio 54 tease! 💁🏾♂️✨
Wow. I like the first guys chin!!!
6:30 British way of laughing.
I wish GQ and the presenter would pronounce the name of the company correctly. It's easy it means brown, and you pronounce it, brown
Everything in this bit is beautiful except for that chunky shaver shown in the beginning!!!
Yeah, I'm afraid I just can't see these principles reflected in Braun's modern products at all. They do work pretty well in my experience. But they're certainly not subtle or beautiful.
@@iAmTheSquidThing I totally agree, the new designs don't pay the same respect to colour or form, they're too focused on appearing masculine. The reason the old designs are still popular isn't because of hipsters, it's because they're timeless designs - can't be said of the modern designs.
@@lordbalzamore7692 You dont know how much I agree with that statement. They have not adopted Dieters principles. Good design is honest and they show of faux metal all over the product shown. Good design is unobtrusive then logo on the front. Play with patterns, Dieter would have strangled the guy.
Paul Bettany as Dieter Rams, c'mon.. i'll be waiting for the movie
It's funny that he is obsessed with beauty and perfection, yet Byerdo: Baudelaire is a very mediocre fragrance. He needs help with fragrance choices.
The presenter of this is unbearable. He has this ridiculous smouldering look that’s so vain. It’s so cringe
I'm sorry but what can of psychopath packs his shoes over a shirt?
It’s sad today they’re only really known for shavers. They have let the design slip badly since rams day and are produced in Asia now so low quality. The only thing that’s still good is the braun audio speakers but that’s not changed since rams design.
“Design is fundamental simplicity “ 👍🏼
So Clean
Please, stop these interview scenes.
British Matthew Mccoughey
5:30 Of course you need your good old short hair feminist hipster girl to make it about gender equality, even though it has nothing to do with the design of a freakin' shaver.
Looks like the presenter had to borrow his dad's suit and did not have time to resize it.
nice video , thumbs up, BUT please stop the annoying background music
0:12 who keeps shoes on an ironed shirt like that.
Design fail!!
Would be so useful to have this design series organized in a playlist as well. I love every episode!
We live in a world where people make do with poor design. When I remove a light bulb, why is it hot? Fantastic piece enjoyed it. I'd like a wooden shaver please.
The lightbulb being a prime example of planned obsolescence.The original filament being carbon,and now tungsten.We are re-entering a new wave of designers who are examining where we are going and referencing the past successes.
jajajajaj bron.....b-r-A-U-n
I think the reporter is obsessed with his looks 🙄
You think?🤣
Never thought Braun was so design focused. Really cool.
They are so design focused that even apple copied nearly everything from them www.media-engine.de/braun-vs-apple/
Raph Ma I see, the iPod scroll wheel inspiration I remember reading about, but the breadth of their design portfolio is shocking! Now I want to buy a Braun razor lol.
Dieter Rams is the industrial design OG.
Anyone who knows anything about design knows of Dieter Rams and Braun
lol
Modern Braun items are not beautiful….. they are abysmally designed.
When I see this movie I feel powful. I will work hard to be a designer,because I like design .
from inovatif and good design to razor product 😐
old brAun product design influented to apple product today
this host could have played The Joker better than Phoenix
how can they look at the braun design heritage and create these abominations of razors
So, are we all on the same page that this interviewer is John Mulaney with a mustache?
chile, please
J wish this video and others here was on german language , dancke ❤🌞
This dude gives me the creeps, he looks like he encases his enemies in metal
Interesting how the company name is pronounced both as 'Brown' and 'bron' in this video.
THIS IS A JOKE. Don’t tell me that the guys from the bauhaus movement or any of those iconic designers would even look twice ate your “design”.
WOW his full cut pinstripe suit is amazing !!!!!!
Good boy.
I had that white mini hairdryer. Also have an electric shaver from the late 80s. It still looks so contemporary today
Technology is constant...design make changes for better future..better words
One of my favorites videos
Anyone know the name of the shelf at the beginning? Around 30 seconds in
this is guy is copying the braun shaver logo, what the heck? Try searching braun on youtube.
They are actually advertising for the shaver in the beginning shot.
Why is the interviewer wearing bell bottoms??
full cut trousers inspired from 40's/50's era of tailoring pulled off very well here actually
Ade .Randle : pulled off very well but not for this era...
Are you implying a dude from GQ doesn't know what he's doing?
Because they're awesome!?
Because he wants to...
the main character in these videos is always moustache man, nodding.
Ohhhh what u did more than what Apple doing now but u ppl lost
man im looking everywhere for one of those vintage radios and i cant find one!!!
Lol I don’t know why but 4:04 to 4:11 made me cringe a little
Design and craftman has to go hand in hand. Braun used to be design+good quality, now its design+madeinchina
as any brand out there.
I know this is just a fashion/lifestyle magazine, but the questions posed by... even his fashion and general behaviour... could scream a little less cliché
Scott Mead i agree. Too much self awareness is tacky.
"Eliminate anything that is unnecessary"... What about that mustache though
What about the hair on his head?
I keep thinking the intro is an ad for the beard trimmer
Interconnected design will be the future, pure engineering, multi functional products crossing science boundaries
If design is not geometry, i don't know how it inspired some of the best logos on he planet : )
Can anyone tell me what camera is this?
😂
Can someone tell me where I could find the same suit that Richard Biedul is wearing there ?
Nice shaving gadget ❤
wheres the music from
Saw these guys on shark tank
Pleasant video
Cool vid but you know what looks nicer than these gizmos? A safety razor
this is guy is copying the braun shaver logo, what the heck? Try searching braun on youtube.
Awesome!
Thanks actually enjoyed that ....
This is inspiring
Beautiful
The host's pants and shoes look feminine. Dieter is overrated!
REALLY? Americans spell "Brun" ? wtf? even the A is big enought to spell "brAun" like it should be.
I've finally found intelligence
5:30 she's hot
When you can't afford the real jonny ive, and you just settle for a master edition copy😂
in this case Jony Ive is the copy.
For some weird reason, the presenter seems to think he's a model.
Weirdly filmed and edited but Braun will always be great. Dieter is the greatest ever.