The modern principles of design | Braun | British GQ

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  • เผยแพร่เมื่อ 26 ธ.ค. 2024

ความคิดเห็น • 122

  • @MrAtomicPhotography
    @MrAtomicPhotography 6 ปีที่แล้ว +99

    Did anybody see the T3 Pocket radio from 1958 as an inspiration for the iPod?

    • @littleredcurious5044
      @littleredcurious5044 6 ปีที่แล้ว

      Mehnnnn. Would you believe it ?!!

    • @walkinmn
      @walkinmn 5 ปีที่แล้ว +12

      Jony Ive had said many times that Dieter designs are his inspiration

  • @curtiscarpenter9881
    @curtiscarpenter9881 4 ปีที่แล้ว +19

    Embrace yourself. to design, invent and improve quality. Life starts when we begin to make it happen. I'm unemployed now but i hope to start my own business every day i learn more i try to improve and step outside myself my comfort zone. I embrace myself. So one day when the roots of this plant reach the surface the leaves will blossom.

  • @nicolas.pascal
    @nicolas.pascal 3 ปีที่แล้ว +23

    Ever since Dieter Rams left Braun when Gillet acquired the company and wanted new designs just for the sake of marketing, many of their product designs now don't have that timeless aspect to it. It's flashy with curves as if it's going on a racing track, and unnecessarily loud.

    • @sandboxie97
      @sandboxie97 8 หลายเดือนก่อน +1

      this honestly

  • @Lindau32
    @Lindau32 6 ปีที่แล้ว +152

    BRAUN inspired most of Jony Ive's designs at Apple

    • @luavasconcelos1637
      @luavasconcelos1637 5 ปีที่แล้ว +5

      Lindau32 Dieter Rams, designer and god

    • @yoni8250
      @yoni8250 5 ปีที่แล้ว +6

      Correct. It can be seen how the radio pocket had a big influence on the iPod.

    • @yoni8250
      @yoni8250 5 ปีที่แล้ว

      dion one that’s facts 😅😂💯

  • @Cencolor
    @Cencolor 6 ปีที่แล้ว +33

    John Fisher, I don't know you but well done : ) I really enjoyed the cinematography (I know there are more people involved, but just wanted to say I saw the hard work)

  • @AliasHSW
    @AliasHSW 5 ปีที่แล้ว +11

    “Design is fundamental simplicity “ 👍🏼

  • @alexb1254
    @alexb1254 5 ปีที่แล้ว +28

    Would be so useful to have this design series organized in a playlist as well. I love every episode!

  • @klluFilms
    @klluFilms 5 ปีที่แล้ว +83

    Just went through Braun's entire international catalogue and it’s a bit sad to see how few of the products they make actually reflect what they were talking about in the movie. Mostly just generic, loud and over-designed objects, that apart from the logo have very little in common with their wonderful historic products and ethos.

    • @nightcide8965
      @nightcide8965 ปีที่แล้ว +5

      Yeah it's sad to see they lost Dieter Ram's elegance in his sense of simplicity. Honestly doesn't make sense to me when companies like Apple (love or hate them) are definitely inspired by Dieter's designs

  • @danjacob3043
    @danjacob3043 6 ปีที่แล้ว +45

    Never thought Braun was so design focused. Really cool.

    • @pete-p4t
      @pete-p4t 6 ปีที่แล้ว +12

      They are so design focused that even apple copied nearly everything from them www.media-engine.de/braun-vs-apple/

    • @danjacob3043
      @danjacob3043 6 ปีที่แล้ว +3

      Raph Ma I see, the iPod scroll wheel inspiration I remember reading about, but the breadth of their design portfolio is shocking! Now I want to buy a Braun razor lol.

    • @mrjohnduncan123
      @mrjohnduncan123 6 ปีที่แล้ว +14

      Dieter Rams is the industrial design OG.

    • @annndyle
      @annndyle 6 ปีที่แล้ว +6

      Anyone who knows anything about design knows of Dieter Rams and Braun

    • @KerenWang
      @KerenWang 6 ปีที่แล้ว

      lol

  • @sushantrocks
    @sushantrocks 3 ปีที่แล้ว +7

    They managed to speak for 7 minutes, without saying anything.

  • @matt-lang
    @matt-lang 4 ปีที่แล้ว +47

    This guy isn't a bad interviewer but the edits need to focus less on him and more on the interviewee.
    We don't even know who the interviewer is, why is there so much focus on him in these edits?

    • @coppercladboard
      @coppercladboard 4 ปีที่แล้ว +3

      I think Braun intended this to seem like it was 'his' vlog where he is taking us along his journey to learn more about design.... but you are so right! Without any context or information about the interviewer, he seems more like a distraction than the intended "protagonist" of this series.

    • @nomotif8863
      @nomotif8863 4 ปีที่แล้ว +1

      @@asafox He's a model. Richard Biedul

  • @skylarmendes5058
    @skylarmendes5058 6 ปีที่แล้ว +13

    So Clean

  • @vijayarya9528
    @vijayarya9528 ปีที่แล้ว

    Thank you all very much

  • @fritz4345
    @fritz4345 4 ปีที่แล้ว +12

    Braun hasn't done many good products for at least 20 years except the razors maybe. They have an iconic place in design history but they not relevant anymore.

  • @AliasHSW
    @AliasHSW 5 ปีที่แล้ว +1

    I had that white mini hairdryer. Also have an electric shaver from the late 80s. It still looks so contemporary today

  • @lamar3448
    @lamar3448 5 ปีที่แล้ว +2

    The interviewer is just serving explicit Studio 54 tease! 💁🏾‍♂️✨

  • @De_Randle
    @De_Randle 6 ปีที่แล้ว +6

    WOW his full cut pinstripe suit is amazing !!!!!!

  • @TheTiminator97
    @TheTiminator97 3 ปีที่แล้ว +8

    Braun is just a shadow if its former self. The products have become low in quality standarts since they outsourced their productions and sold their name in license to others. It's a shame. Good design also needs high standarts in quality.

  • @JUANIGNAC10
    @JUANIGNAC10 5 ปีที่แล้ว +110

    That model-presenter is so self-obsessed it's distracting and disturbing. The whole Braun design is eclipsed by the fake and awkwardly staged direction of this clip.

    • @izoyt
      @izoyt 5 ปีที่แล้ว +5

      agreed.

    • @whatisiswhatable
      @whatisiswhatable 4 ปีที่แล้ว +10

      Staged? You think a design company wouldn't be incredibly meticulous in how they framed and composed every shot? It's not just an interview.

    • @JUANIGNAC10
      @JUANIGNAC10 4 ปีที่แล้ว +7

      @@whatisiswhatable There´s a great thing called "effortless", where all the effort behind something just looks easy and approachable, instead of insufferable and pretentious.

    • @MrGatin777
      @MrGatin777 4 ปีที่แล้ว +3

      @@JUANIGNAC10 Everything you're saying is extremely subjective. This whole series is an advertisement for Braun and they specifically picked him lol they shot it in that way because they wanted to present it to you in that way. If you don't like it thats great but the stuff you've been saying makes you sound self-obsessed, insufferable, and pretentious.

    • @JUANIGNAC10
      @JUANIGNAC10 4 ปีที่แล้ว +2

      @@MrGatin777 Haha ok. I know Braun ethos (what the documentary on Dieter Rams) and this video is exactly un-Braun if we consider their design heritage.

  • @phill1041
    @phill1041 3 ปีที่แล้ว

    man im looking everywhere for one of those vintage radios and i cant find one!!!

  • @RoberChaimberlian
    @RoberChaimberlian 4 ปีที่แล้ว +1

    When I see this movie I feel powful. I will work hard to be a designer,because I like design .

  • @mensor_gl
    @mensor_gl 4 ปีที่แล้ว +1

    nice video , thumbs up, BUT please stop the annoying background music

  • @danho2441
    @danho2441 2 ปีที่แล้ว +1

    It’s sad today they’re only really known for shavers. They have let the design slip badly since rams day and are produced in Asia now so low quality. The only thing that’s still good is the braun audio speakers but that’s not changed since rams design.

  • @jamiegetslost
    @jamiegetslost 3 ปีที่แล้ว

    Anyone know the name of the shelf at the beginning? Around 30 seconds in

  • @luishenriquedasilva6526
    @luishenriquedasilva6526 4 ปีที่แล้ว

    Pleasant video

  • @loopheadodb8578
    @loopheadodb8578 5 ปีที่แล้ว +6

    Paul Bettany as Dieter Rams, c'mon.. i'll be waiting for the movie

  • @hopekelvin1065
    @hopekelvin1065 3 ปีที่แล้ว

    They are actually advertising for the shaver in the beginning shot.

  • @DanBlabbers
    @DanBlabbers 6 ปีที่แล้ว +7

    British Matthew Mccoughey

  • @MicaFarrierRheayan
    @MicaFarrierRheayan ปีที่แล้ว

    Nice shaving gadget ❤

  • @Ranwolf
    @Ranwolf 6 ปีที่แล้ว +17

    I wish GQ and the presenter would pronounce the name of the company correctly. It's easy it means brown, and you pronounce it, brown

  • @owen_matthews
    @owen_matthews 6 ปีที่แล้ว +13

    We live in a world where people make do with poor design. When I remove a light bulb, why is it hot? Fantastic piece enjoyed it. I'd like a wooden shaver please.

    • @bluewaterpines8323
      @bluewaterpines8323 5 ปีที่แล้ว

      The lightbulb being a prime example of planned obsolescence.The original filament being carbon,and now tungsten.We are re-entering a new wave of designers who are examining where we are going and referencing the past successes.

  • @andrewandrew2286
    @andrewandrew2286 6 ปีที่แล้ว +1

    Wow. I like the first guys chin!!!

  • @elidiaka
    @elidiaka 4 ปีที่แล้ว

    I keep thinking the intro is an ad for the beard trimmer

  • @randatatang9222
    @randatatang9222 3 ปีที่แล้ว

    This is inspiring

  • @areebanwar9229
    @areebanwar9229 4 ปีที่แล้ว

    wheres the music from

  • @Drifter2100
    @Drifter2100 4 ปีที่แล้ว

    Awesome!

  • @divine_2589
    @divine_2589 4 ปีที่แล้ว +1

    One of my favorites videos

  • @sadichowdhury1547
    @sadichowdhury1547 5 ปีที่แล้ว

    Can anyone tell me what camera is this?

  • @goldenmath4091
    @goldenmath4091 3 ปีที่แล้ว

    Interconnected design will be the future, pure engineering, multi functional products crossing science boundaries
    If design is not geometry, i don't know how it inspired some of the best logos on he planet : )

  • @SSS-qz8jy
    @SSS-qz8jy 6 ปีที่แล้ว

    Thanks actually enjoyed that ....

  • @Flyingredcactus
    @Flyingredcactus 6 ปีที่แล้ว

    Can someone tell me where I could find the same suit that Richard Biedul is wearing there ?

  • @sahanddilmaghani7340
    @sahanddilmaghani7340 5 ปีที่แล้ว +2

    So, are we all on the same page that this interviewer is John Mulaney with a mustache?

    • @PHlophe
      @PHlophe 5 ปีที่แล้ว

      chile, please

  • @michaelenglish1992
    @michaelenglish1992 ปีที่แล้ว +1

    It's funny that he is obsessed with beauty and perfection, yet Byerdo: Baudelaire is a very mediocre fragrance. He needs help with fragrance choices.

  • @minutesandmils3466
    @minutesandmils3466 ปีที่แล้ว

    Interesting how the company name is pronounced both as 'Brown' and 'bron' in this video.

  • @mohelism
    @mohelism 5 ปีที่แล้ว +9

    6:30 British way of laughing.

  • @rajsingharora1
    @rajsingharora1 6 ปีที่แล้ว

    Beautiful

  • @rosewatersaffron8430
    @rosewatersaffron8430 6 ปีที่แล้ว +12

    Everything in this bit is beautiful except for that chunky shaver shown in the beginning!!!

    • @iAmTheSquidThing
      @iAmTheSquidThing 6 ปีที่แล้ว +7

      Yeah, I'm afraid I just can't see these principles reflected in Braun's modern products at all. They do work pretty well in my experience. But they're certainly not subtle or beautiful.

    • @lordbalzamore7692
      @lordbalzamore7692 5 ปีที่แล้ว +1

      @@iAmTheSquidThing I totally agree, the new designs don't pay the same respect to colour or form, they're too focused on appearing masculine. The reason the old designs are still popular isn't because of hipsters, it's because they're timeless designs - can't be said of the modern designs.

    • @tombjornebark
      @tombjornebark 3 ปีที่แล้ว +1

      @@lordbalzamore7692 You dont know how much I agree with that statement. They have not adopted Dieters principles. Good design is honest and they show of faux metal all over the product shown. Good design is unobtrusive then logo on the front. Play with patterns, Dieter would have strangled the guy.

  • @chidambarams5637
    @chidambarams5637 4 ปีที่แล้ว

    Technology is constant...design make changes for better future..better words

  • @zooropa5722
    @zooropa5722 3 ปีที่แล้ว +4

    5:30 Of course you need your good old short hair feminist hipster girl to make it about gender equality, even though it has nothing to do with the design of a freakin' shaver.

  • @rogereberton
    @rogereberton ปีที่แล้ว

    this host could have played The Joker better than Phoenix

  • @cesarsaucedo5110
    @cesarsaucedo5110 6 ปีที่แล้ว +10

    Why is the interviewer wearing bell bottoms??

    • @De_Randle
      @De_Randle 6 ปีที่แล้ว +5

      full cut trousers inspired from 40's/50's era of tailoring pulled off very well here actually

    • @cesarsaucedo5110
      @cesarsaucedo5110 6 ปีที่แล้ว

      Ade .Randle : pulled off very well but not for this era...

    • @svoksis
      @svoksis 6 ปีที่แล้ว +2

      Are you implying a dude from GQ doesn't know what he's doing?

    • @walkinmn
      @walkinmn 5 ปีที่แล้ว +1

      Because they're awesome!?

    • @LunaticTheCat
      @LunaticTheCat 3 ปีที่แล้ว

      Because he wants to...

  • @Yudicopter
    @Yudicopter 3 ปีที่แล้ว +1

    Please, stop these interview scenes.

  • @scottmead854
    @scottmead854 5 ปีที่แล้ว +7

    I know this is just a fashion/lifestyle magazine, but the questions posed by... even his fashion and general behaviour... could scream a little less cliché

    • @luavasconcelos1637
      @luavasconcelos1637 5 ปีที่แล้ว +1

      Scott Mead i agree. Too much self awareness is tacky.

  • @Straightfromshibuya
    @Straightfromshibuya 5 ปีที่แล้ว

    Saw these guys on shark tank

  • @avi4francis
    @avi4francis 5 ปีที่แล้ว +8

    0:12 who keeps shoes on an ironed shirt like that.
    Design fail!!

  • @annedahl7151
    @annedahl7151 2 ปีที่แล้ว

    J wish this video and others here was on german language , dancke ❤🌞

  • @DanielkaElliott
    @DanielkaElliott 4 ปีที่แล้ว

    the main character in these videos is always moustache man, nodding.

  • @christianmontane3850
    @christianmontane3850 5 ปีที่แล้ว +2

    Design and craftman has to go hand in hand. Braun used to be design+good quality, now its design+madeinchina

    • @izoyt
      @izoyt 5 ปีที่แล้ว +1

      as any brand out there.

  • @Brantadot
    @Brantadot 6 ปีที่แล้ว +2

    Cool vid but you know what looks nicer than these gizmos? A safety razor

  • @ryanwang6091
    @ryanwang6091 5 ปีที่แล้ว

    this is guy is copying the braun shaver logo, what the heck? Try searching braun on youtube.

  • @ssucharith
    @ssucharith 5 ปีที่แล้ว +1

    Good boy.

  • @kashishahmad5818
    @kashishahmad5818 4 ปีที่แล้ว +2

    I think the reporter is obsessed with his looks 🙄

  • @quiethog7021
    @quiethog7021 6 ปีที่แล้ว +3

    Weirdly filmed and edited but Braun will always be great. Dieter is the greatest ever.

  • @hotdog7334
    @hotdog7334 4 ปีที่แล้ว

    THIS IS A JOKE. Don’t tell me that the guys from the bauhaus movement or any of those iconic designers would even look twice ate your “design”.

  • @applemontea
    @applemontea 2 ปีที่แล้ว

    from inovatif and good design to razor product 😐
    old brAun product design influented to apple product today

  • @presterjohn71
    @presterjohn71 5 ปีที่แล้ว +5

    Looks like the presenter had to borrow his dad's suit and did not have time to resize it.

  • @oldworldstudio
    @oldworldstudio 5 ปีที่แล้ว +4

    "Eliminate anything that is unnecessary"... What about that mustache though

    • @md-lc8gq
      @md-lc8gq 5 ปีที่แล้ว +1

      What about the hair on his head?

  • @jouss955
    @jouss955 4 ปีที่แล้ว +2

    jajajajaj bron.....b-r-A-U-n

  • @ImHewg
    @ImHewg 5 ปีที่แล้ว +4

    This dude gives me the creeps, he looks like he encases his enemies in metal

  • @托比亚斯先生
    @托比亚斯先生 4 ปีที่แล้ว

    Lol I don’t know why but 4:04 to 4:11 made me cringe a little

  • @Honesty001
    @Honesty001 4 ปีที่แล้ว

    Ohhhh what u did more than what Apple doing now but u ppl lost

  • @Xander785
    @Xander785 4 ปีที่แล้ว +1

    For some weird reason, the presenter seems to think he's a model.

  • @smoll.miniatures
    @smoll.miniatures 2 ปีที่แล้ว +1

    The presenter of this is unbearable. He has this ridiculous smouldering look that’s so vain. It’s so cringe

  • @dieshimitigert6758
    @dieshimitigert6758 ปีที่แล้ว +1

    I'm sorry but what can of psychopath packs his shoes over a shirt?

  • @ulkigmeme2703
    @ulkigmeme2703 5 หลายเดือนก่อน

    how can they look at the braun design heritage and create these abominations of razors

  • @MuhammadAli-po9dj
    @MuhammadAli-po9dj 5 ปีที่แล้ว +1

    When you can't afford the real jonny ive, and you just settle for a master edition copy😂

    • @kieferngruen
      @kieferngruen ปีที่แล้ว +1

      in this case Jony Ive is the copy.

  • @wonkaytry
    @wonkaytry 3 ปีที่แล้ว

    😂

  • @smoll.miniatures
    @smoll.miniatures 2 ปีที่แล้ว

    Modern Braun items are not beautiful….. they are abysmally designed.

  • @kisharodriguez3308
    @kisharodriguez3308 5 ปีที่แล้ว

    I've finally found intelligence

  • @mementomatrix
    @mementomatrix 4 ปีที่แล้ว

    5:30 she's hot

  • @aaron___6014
    @aaron___6014 4 ปีที่แล้ว +1

    The host's pants and shoes look feminine. Dieter is overrated!

  • @thedude6867
    @thedude6867 4 ปีที่แล้ว

    REALLY? Americans spell "Brun" ? wtf? even the A is big enought to spell "brAun" like it should be.

  • @ryanwang6091
    @ryanwang6091 5 ปีที่แล้ว

    this is guy is copying the braun shaver logo, what the heck? Try searching braun on youtube.