ฝัง
- เผยแพร่เมื่อ 4 ธ.ค. 2016
- COLOR IN SIGHT: A DOCUMENTARY ON THE DETAILS OF COLOR IN DESIGN
“There are many products that are well designed, but don't get the traction they deserve because the color's not right." In an increasingly digitally connected world, research has shown that the average human attention span has fallen to eight seconds- one second less than that of the goldfish. With such a competitive landscape, only the best brands can convey their message and connect with people almost instantaneously.
Color In Sight brings together 11 experts of industry, gathered around one powerful, little detail: color. We explore how top brands-ranging from Nike and Pantone to OPI and Herman Miller-think about and use color in the most effective and compelling way. By hearing their own experiences, the goal is to bring about an appreciation for the detail of color selection and how it can have a large impact on the perception of products and services enjoyed by many.
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FEATURING
Adam Brumberg | Deputy Director, Cornell Food and Brand Lab
Ann Stone | Lecturer, Sauder School of Business, University of British Columbia
Dave Schenone | Equipment Innovation Director, Nike
Dr. Donald McPherson | Co-Founder, EnChroma
Frank Kozik | Creative Director, Kidrobot
Dr. Karen B. Schloss | Assistant Professor, Brown University
Lana Sutherland | CEO, Tealeaves
Laura Guido-Clark | Founder, Laura Guido Clark Design
Laurie Pressman | Vice-President, Pantone Color Institute
Shaun Hergatt | Owner & Executive Chef, Two-Star Michelin, Juni, NYC
Suzi Weiss-Fischmann | Co-Founder, OPI
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CREW
Directed, Shot and Edited by: Kevin Cho
Produced by: Carolyn Khoo
Camera Ops: Trevor Komori, Kevin Cho, Anastasia Walker
Music by: Musicbed
Music Composition: Bedtracks
B-roll: Artist Inka Mathew of Tiny PMS Match, Artist Ethan Zachery Scott of EZwithETHAN, Artist David Schwen of Pantone Pairings, Artists Federica Caserio and Giovanni Manzini of Moji Itten, Artist Hedvig Astrom of Pantone Smoothies
Shot on: Canon 6d, Panasonic GH4 and iPhone 6
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ABOUT TEALEAVES
In luxury, it’s the details that matter. TEALEAVES blends teas specifically for color using only all natural ingredients, alongside aroma and taste, with understanding that “the first taste is with the eyes”. Fascinated by color’s potential to excite and delight, TEALEAVES reached out to experts in design to see how they thought about-and used-color. From OPI to PANTONE, these experts all volunteered their time for our documentary Color In Sight. Our goal, together, was to bring about appreciation for the little detail of color selection and how it can have a big impact on the products and services enjoyed by many.
Color In Sight online on #PaletteForYourPalate: bit.ly/2dfble8
For the full experience of #PaletteForYourPalate: bit.ly/2cYn0gc
Business Inquiries: info@tealeaves.com
Where to find us:
Website: bit.ly/2dnkpeg
Facebook: TealeavesCo
Twitter: TealeavesCo
Instagram: TealeavesCo
Pinterest: pinterest.com/TealeavesCo/
About Us: TEALEAVES is one of the very few tea blenders in the world, known for blending the highest quality teas in small batches by hand. We strive for perfection. What drives us? Our neverending quest to make the perfect cup of tea. It is this care, intentionality, and dedication towards our craft that has attracted the world’s elite in Food & Beverage for the past 21+ years. - แนวปฏิบัติและการใช้ชีวิต
So awesome!
the story of the sunglasses was so so emotional! I could really feel it in the slight shift of his voice!
So glad you were as moved as we were by his story!
What a nice documentary! It's quite nice to see all the color interviews in a single video :)
fantastic doco thank you!
Thank you for this brilliant documentary! Very insightful and inspiring.
Thank you so much, Heleen! We are working on another exciting one, keep an eye out! :)
Fantastic documentary!! Very helpful 💛💛
Thank you for your kind words!! We are so glad that it was helpful to you :)
Stunning documentary!!
Helpful and effective.
THANK YOU MUCH.
Glad you enjoyed it!
Awesome work! Congratulations and thanks for sharing with us! :)
thank you so much for your kind words! It's been such an incredible journey to learn! Stay tuned for our upcoming documentary on AROMA: www.languageofaroma.com
This is truly an amazing documentary, thank you for sharing!
Thank you so much!!! We learned a lot creating it!
Thank you so much for your kind words!!
What a complete docu on color! Amazing! So important to understand that first impressions are made with color. 👍 Loved it.
We are so glad you found value in the film, and learned along with us the amazing value of color. You may enjoy our follow up documentary, which takes an equally deep dive into our least appreciated sense. Language of Aroma is available here: onblend.tealeaves.com/language-of-aroma/
Wow ! I have just finished watching this on my commute. I am a new design student switching over from a life of retail and administrative work. It is so cool to see the thought process and traditions/theories behind color in. This is a fantastic documentary I was engrossed the whole time
Thank you so much for watching! Glad to hear you got so much out of it, as we did while making it!
Fantastic doc!
Glad you enjoyed! Our follow up, Language of Aroma, will be out soon!
Thanks for sharing this awesome documentary :)
We are so glad you enjoyed the film! Our latest documentary explores the design that goes into what we eat, premiering October 16th: onblend.tealeaves.com/taste/
TEALEAVES I gonna watch it :)
How do you decide on,this is the colour for your need??
ask the purpose of the color:)
Color is important but so is structure. This documentary is all over the place, from one speaker to the next with info that is connected via color. I will not finish it
This was cute, but not very informative
Kinda thinking the same. Pleasure to see it tho
much was said, but not much was said lol
All about branding and marketing. Ewwww