Dieter Rams - A brave new world of Product Design

When product designer Dieter Rams began work in the early 1950s radios and record players looked more like old-fashioned brown wood furniture than machines. Rams discusses his pioneering philosophy and designs.
Find out more: www.vam.ac.uk/collections/pos...

[@hanzfranz7739]

You know its great design when after almost 70 years your record player still looks fresh and modern.

[@westelaudio943]

When there is no 'style', there's nothing to go 'out of style', but a Mr. Rams is not needed in the process, all you need is a box, white paint, and a drill press... And of course the chassis which meant many hours of hard work for several engineers who, of course, neither are even known by name nor did they ever earn more than a tiny fraction of what Mr. Rams did, the phrase "He laughed all the way to the bank" inevitably comes to mind...

[@fastandcurious]

And yet it is a record player. Because it is only design and not audiophile level quality, it is just a museum piece for the better part of 40 years. It has been out of production for even far longer.
So the only sustainable part of the record player is the iconic design, not the product.

[@Anonymous_Pi]

Can we take a second to realize how organized all of Dieter's tools are?

[@Dev1nci]

Yeah I feel like his hair is already neat when he wakes up but he brushes it anyway 😂😂

[@mrjellow]

I live the same way. All my objects are bought with intent and each has 'weight' in my life. It is therefore easy to organize because I do not have random objects floating around and its intent ties it to other objects thus making it worthwhile to organize.

[@buzzfunk]

I have my parents Braun Atelier Stereo system and its a marvel. Love everything Dieter designs. Clean, ahead of it time design IMO. Genius.

[@aravindadevaramane7835]

Thanks for this beautiful video

[@bananasandbass]

These design principles are still found today. Apple, IKEA, Sony,
Teenage Engineering. Still borrow when doing minimalistic things.

[@zkdr6278]

Love teenage engineering. They really bring over his design philosophy with their products.

[@ffsnob]

The video thumbnail alone is already serving me.

[@admirald.rifter1819]

@Major Quintana Shush?

[@yasin040190]

Great interview 😎👍

[@mm76.9]

An absolute legend. Very inspiring.

[@pareshdeshpande7292]

Even the room he is sitting in has that vintage Braun aesthetic

[@aperture147]

So this is the root of all John Ive design?

[@pritsie]

He was a great admirer, yes

[@Dev1nci]

Yeah totally undigested 😂😂😂 literal copy and paste.

[@eduardomautner9075]

What is the name of the soundtrack?

[@imanfrancisco]

If he was asked to do a newspaper design, I wonder how he would approach it. :-).

[@TerekkiTerekki]

Less news, but better

[@user-bo2pv3wd2z]

0:24
"ディーターラムス様" Japanese label

[@mihailmilenkov6223]

what is the background soundtrack called - or its genre?

[@KM-bl3vy]

I don't know the musician but that sounds like minimalist modular synth but it could be anything.

[@mihailmilenkov6223]

@@KM-bl3vya bit like the furniture nobody knows where it’s coming from

[@samuelthiex]

like glitchy minimalist synth ambient? kinda aphex twin esque

[@ewan8636]

IDM

[@eypxmwgovmifuon7808]

@@ewan8636 Thank you for introducing me to a totally new genre of music 🤙

[@AxViki]

nice

[@stefan-bayer]

Role Model

[@dunsbroccoli2588]

He's quite Japanese.

[@salamista]

The audio is so low, I can't hear anything he's saying and the subtitles are garbage

[@andrewsmactips]

A video about clean, clear, crisp, design - shot, and then manipulated to look drab muddy, out of focus and hard to hear.

[@marcv2648]

His house is designed in the style of an accounting practice located in a strip mall.

[@vibsmith555]

i thought he is a historical figure

[@alejandromateus7428]

Test

[@M15Taka]

OMG he just ripped on 60s muscle cars 😁

[@teppo9585]

I think his point was about them changing style every two years. He prefers longevity in style.