I like your suggestions. But the client wants to see direct roi. And that's not possible with LinkedIn. What should we measure instead of roi for LinkedIn?
For Linkedin attribution I like to do a few things to show worth/ROI 1. Set up channel attribution - you can set up key page views, set up form submissions, and ideally even call bookings with unique URLs they hit after and set up conversion events to track. LinkedIn won't show attribution in hubspot but can show these things in platform 2. Implement self-attribution - required field for all call bookers or form fills "how did you find us" or something similar 3. There are tools like dreamdata, hockeystack, and even a $49/mo tool that just shows Linkedin influence on pipeline deals to help show value
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I like your suggestions. But the client wants to see direct roi. And that's not possible with LinkedIn. What should we measure instead of roi for LinkedIn?
For Linkedin attribution I like to do a few things to show worth/ROI
1. Set up channel attribution - you can set up key page views, set up form submissions, and ideally even call bookings with unique URLs they hit after and set up conversion events to track. LinkedIn won't show attribution in hubspot but can show these things in platform
2. Implement self-attribution - required field for all call bookers or form fills "how did you find us" or something similar
3. There are tools like dreamdata, hockeystack, and even a $49/mo tool that just shows Linkedin influence on pipeline deals to help show value