Unified Go-To-Market Live 16 | Unifying Pipeline Architecture

In the latest episode of "Revenue Vitals," Chris talks through changes in B2B finance and the impact to GTM strategies. He outlines the importance of shifting from growth at all costs to a strategy that emphasizes sustainable, efficient growth.
Chris talks through the current landscape; SaaS companies aren't growing as fast as before while it’s becoming more expensive to get new customers. He highlights how businesses should reconsider where they're putting their money to come up with new strategies that fit with current market conditions.
If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. ⁠Register here⁠.
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Looking for inspiration, advice, insight, and information on the state of B2B SAAS marketing today? Refine Labs CEO Chris Walker is here to share his years of experience and knowledge.
Join us every Tuesday live to get your B2B marketing questions answered: / chriswalker171
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[@lifescienceintelligence]

With software companies facing slower growth and higher customer acquisition costs, we enjoyed listening to your advocacy shifting from a "growth at all costs" mindset to strategies promoting sustainable, efficient expansion aligned with today's market realities.

[@commonsense99]

I'll be back the comment this is right up my alley big fan of Chris Walker.

[@commonsense99]

Great question and answer by the gentleman talking about using gong I'm figuring out on initial calls what their pain points are😮 ❤🎉

[@johnnylara]

What’s a good pipeline Google ads Roas and booking roas for a b2b company

[@commonsense99]

Here's a thought, Chris says the sdrs maybe need to be reduced and maybe even aes? How about marketing sucks is not creating brand or demand maybe we need to get rid of them? I can't tell you how many companies I worked at and researched the marketing has zero accountability gets huge amounts of money and creates zero demand and brand. On sales we have a number monthly quarterly marketing is starting to be under the same microscope and they're failing like crazy.
The solution is working as a team which is like not rocket science folks! And truly having a customer-centric focus kpis goals and compensation are about bringing only the right type of customers keeping them upserving a crossserving them.
Have company leaders understand by doing this we're going to have more tenure because it'll be more successful and we can brag on social media that are entry experts do you talk to it at our company have three to four times the tenure is the closest competitor. Come experience the difference like our customers have!
We need to stop pointing fingers and work as a team but everybody needs to be held accountable not just sales.🎉🎉🎉🎉