Unified Go-To-Market Live 17 | Tackling GTM Bloat

In this week’s event, Chris discusses issues in the B2B tech sector, focusing on go-to-market bloat. He explains that both public and private SaaS companies are seeing slower growth and rising customer acquisition costs (CAC).
Chris highlights the need for B2B companies to reevaluate their sales and marketing spending due to a shift towards prioritizing profitable growth. He mentions that there are many trackable indicators of buyer interest that are not currently being monitored, which could improve the efficiency of go-to-market spending.
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Looking for inspiration, advice, insight, and information on the state of B2B SAAS marketing today? Refine Labs CEO Chris Walker is here to share his years of experience and knowledge.
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[@johnmatta9577]

Chris, are you only addressing B2B for SAAS companies only or does this can be applied to other industries?