In this video I make 3 points and then offer an opinion: 1. The Burning Platform marketing metaphor is defined [objective] 2. A neutral 3rd party marketing article on Burning Platform best practices are stated [objective] 3. Demonstration on how BFS broke with the marketing best practices stated above [objective] 4. Going forward I express my doubts of this company's leadership given the exit of 2 company founders and now this marketing failure, leading to lack of consumer confidence. [opinion]
Great video. I agree this move is dumb. I can only see this being a political motivation and businesses in general need to try to stay neutral in such matters imo. You automatically alienate a significant chunk of the audience doing such things. Announcing it makes it even worse to me. If they had quietly shifted I doubt anyone would’ve noticed or cared. As far as platforms go, blue sky is one of the know little about as I only hear about it in political references. Been meaning to just look, but with so many of these platforms burning (brought it back lol) I don’t feel another is going to do well. Just my thoughts.
Thank you for the kind words Robert. I think this move demonstrates not only emotional problems but also the need to virtue signal about their brand. A bummer in terms of long term fiscal health for BFS but at least we might be able to scoop up some cheap HACKS figures on clearance.
In this video I make 3 points and then offer an opinion:
1. The Burning Platform marketing metaphor is defined [objective]
2. A neutral 3rd party marketing article on Burning Platform best practices are stated [objective]
3. Demonstration on how BFS broke with the marketing best practices stated above [objective]
4. Going forward I express my doubts of this company's leadership given the exit of 2 company founders and now this marketing failure, leading to lack of consumer confidence. [opinion]
Very astute observations. Great video, Mark!
Has Dan Larson fled Twitter yet? I had to block him so that I didn't have to see his posts retweeted in my feed by the other folks I follow.
@@ActionFigureAtoriumyes! I went to Bluesky and followed him and he blocked me in no less than 3 minutes! Hahahaa!
Great video. I agree this move is dumb. I can only see this being a political motivation and businesses in general need to try to stay neutral in such matters imo. You automatically alienate a significant chunk of the audience doing such things. Announcing it makes it even worse to me. If they had quietly shifted I doubt anyone would’ve noticed or cared.
As far as platforms go, blue sky is one of the know little about as I only hear about it in political references. Been meaning to just look, but with so many of these platforms burning (brought it back lol) I don’t feel another is going to do well. Just my thoughts.
Agreed
Thank you for the kind words Robert. I think this move demonstrates not only emotional problems but also the need to virtue signal about their brand. A bummer in terms of long term fiscal health for BFS but at least we might be able to scoop up some cheap HACKS figures on clearance.
@ That is a good way to look on the bright side Lol.
Go woke go broke😂😂