The RISE, FALL, & COMEBACK of ONITSUKA TIGER
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- เผยแพร่เมื่อ 19 เม.ย. 2022
- THECASUAL is the home of international fashion, lifestyle, and business based in Tokyo, Japan.
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In this episode of RISE&FALL Reggie breaks down the growth of Onitsuka Tiger and how it retro sneakers became its calling card.
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Onitsuka Tiger and Asics in general are criminally underrated. Their importance to the history of sports brands and shoes in general is huge. And sadly overlooked by far too many people.
And aside from their history, pedigree, and importantance Asics makes really good quality and among the best football ⚽ boots, tennis 🎾 shoes, volleyball 🏐 shoes, rugby 🏉 boots, and of course running shoes 👟. And the durability and build quality of their products tends to be better than that of their peers.
I always wanted their wresting shoe but to expensive
Best shoes out there. I've been running in the same Asics trainers for like 7 years now and they're just starting to wear out from my sharp ass toe nails. Amazing shoes. My Onitsukas have been holding up great for even longer too
And i hope they stays like that so they dont crank up the price.
I love my Adidas, it's the only brand I have...last week I bought my first pair of Asics (Venture 8)...im completely blown away by the comfort, it makes me not want to wear my other sneakers. Asics comfort is 2nd to none.
@@-Only.Facts- I had a similar experience. Used to buy Nike and Adidas. Then tried Asics and have not looked back.
To the real sneaker heads these never went out off style
I support your comment.. might be popular opinion, but Bruce Lee made me love the yellow and black, and than the black mamba too
Bro, can you make a video about NB on how big new balance in japan is. What models are popular and do on. Tnx bro, more powa
True. Especially the Made in England ones - those are very sought after in Japan.
I love their shoes. They took me to a lot of places without leaving a single blister. No break in period nothing. Well designed well made. They are expensive but worth every penny.
Mexico 66 are pound for pound, the best sneaker aesthetically. The lines are like a sleek racing car. You look fast, even when standing still. The sign of a beautiful shoe.
Had a pair of black on black leather/white sole high tops back in the day (00s).
Most versatile pair ever
Surprisingly, even Australia jumped on the Tiger bandwagon in the late 00’s / early 2010’s and I got caught in the hype too, collecting multiple pairs (even gifted one to my mum). The bubble busted and their presence has taken a step back. Though I do agree the Nippon made range are probably the ones now that are worth some attention. That being said, awesome video - keep them coming! Perhaps, a segment on Kurume and it’s impact on Japan’s footwear culture :)
love onitsuka the GSM is the most comfortable shoe i’ve ever owned it’s high quality and has virtually 0 break in time 😃
Thanks for shouting out the OT clothing line line. It's a super affordable way to get that Japanese silhouette in your wardrobe if you're still entry level. Got the OT x Andrea Pompilio denim jacket over a year ago and it NEVER leaves the rotation.
The commentary, presentation and Japanese was on point! You are the complete package!
absolutely excellent video bro- I love all the research you put in and how you deliver that info in a digestible way :)) super entertaining but informative
Crazy how its both my cheapest pair and my favourite, the Mexico Mid Runners, something I got for a miraculous 30 bucks. Hell yeah they're athletic shoes, every shoe nowadays is like 3 inches of rubber and foam to brute force comfort, but the feeling of being able to walk basically barefoot but simultaneously being top tier in comfort is nothing short of legendary.
Big fan since I was a kid. Am now 31. Exclusively buy Onitsuka Tigers and Asics for casual and workoout. It's the most comfortable, is a unique shoe with unique history, and the quality is superior.
Agree with you 100%. Me too
Me too!
I've been rocking OT for the past 10 years, they're my favorite gym shoes.
Instant sub. Context, detail, effort… man I can see you care, I can see you put the work in. I’m half way through this review and it is polished… I look forward to browsing through your catalog. I wish you the best of luck man. Love.
Great video - very interesting! Just bought a pair of the Tiger Mexico 66. These are possibly the coolest retro sneakers I’ve ever seen. Unbelievably cool.
Great video, love both the Asics and OT brands. I did a review on the 'Bruce Lee' Mexico 66 Yellow pair and you are right, they were multiple ones used in the Game of Death movie, including a white pair! I believe the yellow pair were the Moonstar Jaguars! 🤔
I’m excited for this video.
I’ve been wearing them for the last 4 years. Not many people wear them. I love them. I get tons of compliments on em.
Tons of people in Asia wear them
Very popular in NYC
I got the Mexico 66 for my wife and she swears they’re the most comfortable pair of sneakers she’s ever owned
It's amazing that you made a video about Onitsuka Tiger. I just bought my first made in Japan pair today! Coincidence, I don't think so :)
Nice video! Well researched.
Although being under the Asics umbrella, Onitsuka Tiger is run completely as it's own brand.
It is striving to trend towards the luxury market. One thing you've missed is their new line called "The Onitsuka" a very elegant line of footwear with Japanese craftsmanship. Dedicated The Onitsuka stores exist and we will likely see many more in the future.
Of course the classics and heritage models will always be most people's go to, it interesting to see how the brand is progressing and moving further away from its sports roots.
Dope to see someone mention THE ONITSUKA.
Just found out about onitsuka yesterday and you posted a vid bout it today
I just mentioned Onitsuka Tiger to Antwon last week. I bought the Mexico 66 a while ago. Quite a pricey sneaker, but as a low top sneaker, I prefer it over the equally classic Chuck Taylor. More comfortable too as it has a bit more cushioning with the mid sole.
man, i paid around $25 for a pair of yellow mexicos on asics website here in Brazil last year. A steal! lol
I remember buying them for as low as $50 around 2 years ago. Sneakerheads have been driving up the prices for it.
Informative. Thank you.
I’m trying to look more into Kahachiro Onitsuka but there’s little to English documentation on his life. Thanks for this super educational video!
These are beautiful shoes. The Nippon Made are the ones to go - superior quality and amazing craftsmanship.
Just bought ASICS today. Great video.
I owned a pair of Onitsuka Tigers before I got into collecting sneakers recently when I randomly decided to buy sneakers that were on sale on Nike and Adidas. Onitsuka Tigers are honestly criminally underrated and are great looking shoes. Not only that but I did use their Ultimate 88 for running and they did very well for that purpose too (yeah they're kinda beat up now but they can still keep going tbh).
I have few pairs of Onisuka Tiger - Nippon Made GSMs the shoes are the best made I bought in my life...
I managed to grab a pair of the Street Fighter's and they are 🔥, great video.
Great video
Appreciate the history lesson!
Just picked up 2 vintage pairs today from the thrift! They look so freaking cool!
It has been many a person's goal to find Tigers at a thrift. Congrats! what ones did you find?
Well done video. Came here after looking at some Tigers.
I had a pair of all black Tigers back in the early 2000s and absolutely loved. Wore the literal soles off of them. Onitsuka is second to Dragonbeard if I am looking to get a killer pair of Japanese sneakers. Wore those until they fell apart too. Now I can't easily get a pair 😭
What an absolutely BEAUTIFUL review on what has become my personal favorite sneaker brand!! While I don't subscribe to everything they do, what I do like happens to work really well for me on many fronts, mainly fashion and durability. The New York line is VERY classic and reminiscent of my 70's childhood. And the EDR 78 line are probably the best made sneakers for the price I've seen since back in the day.... Onitsuka Tiger are the shit and I hope they continue to provide the lines mentioned, although it doesn't look like it because they're so damn progressive, they hit and run, making one-offs that may never be seen again. That's disappointing, indeed.... If it ain't broke, don't fix it!! Oh, and the Serrano is and EXCELLENT driving shoe!! 🙏🙏
Super cool. Learned a ton. Only nitpick...Abebe Bikila was wearing PUMAs
I always have at least 3 pairs of Tigers on standby.
man im starting to pick up interest in fashion because of your channel, u make such a great content!
love from brazil!
I don't have a pair of the older stuff like bruce lee wore but I did see them at journey's last year or so. I have a green pair of gel lyte shoes and they're nice for the price. Definitely wouldn't mind another colorway in the near future.
Got my self the yellow pair after watching your video :-D
I love the Asics Novablast.
Critical history. Lit!!
Been wearing these for 4 years. Love em. Keep them next to my other retro trainers like Adidas Samba, Adidas Jeans, Gola, and Puma classics. These shoes will never really go out of style. I will be wearing them when I am 80 😹
My friend in highschool had Ultimate 81s in all colors. I never paid them any mind. I was always following the Nike trend, air force 1s etc. Finally caved one day at the mall and picked up a pair of Serranos, it was a life changing moment. Just trying them on at the store I felt an instant connection to the brand. That was over 10 years ago lol. Today and probably forever all you’ll see on my feet are Onitsuka Tigers. I’m a bit of a Japanese fanboy but still, the quality and craftsmanship of their lineup is top notch. I’m ordering a new pair of Serranos as we speak lol. They’re lightweight, super durable, and fit your feet like a glove. I feel like Bruce Lee ready to kick a hole in the wall when I wear them😂. If you read this and you’ve never owned a pair of Ultimate 81, or my personal favorite the Serranos, buy a pair. You’ll thank me later 😊
ASICS gel suedes were the best casual shoe ever. Wish they would come back. Wore them business casual all the time.
I love the Mexico 66s. I only get the Nippon Made Mexico 66 and winterized suede Mexico 66s.
Starting in 1972, I had several pairs of the original Cortez and later the Corsairs. It's really hard to find the Corsairs these days.
They bought out my favorite sneaker store in Philly, UBIQ! I was kinda upset but they have some good stuff
I have some asic tiger gel lytes tai chi yellow’s I bought during the pandemic in inspiration of what Bruce Lee wore in “Game of Death” . I also bought the whole jump suit but have yet to wear it in public .😂
That’s crazy, you menssioned Bruce Lee and Kill Bill in the same video. Favorite Marshall Artist and one of my favorite modern swordplay movies. Yah, you made my day.
very informative video 👍👍🤝
No longer selling to US customers through the Onitsuka Tiger website as of November 30th 2023.
This was fun. I always respected the brand, but was confused about its link with Asics, ‘til now. Thanks!
By the way, I still think we’re due for Rise & Fall: Karmaloop.
Yup we certainly owe a Karmaloop
Really nicely done!
I've always wondered if Tarantino was singlehandedly responsible for Onitsuka Tiger's comeback. I read that Kill Bill was not a product placement, that Quentin wanted Uma wearing what Bruce Lee had worn, and that they approached Asics. I know Asics promoted Onitsudka Tiger heavily from then on, but had they just happened to be planning a comeback or was it all because of Kill Bill?
Good question. I wonder about that too....🤔🤔🤔
Onitsuka Tiger was the compnay that the founder of Nike worked with before creating his own brand. He based some his technology on theirs
He also visited their operation in Japan and got a lot of ideas for how to create a sports brand/company
All the more reason why I enjoy both Asics and Nike to this day despite the limited collaboration they once had.
I'm from North Africa, Morocco, and I wear tiger from 2007, it's the best for me
On full display
i love Japanese brands….can u do in-depth of the Mizuno brand…or even Yonex..
Absolutely love Asics, collect a ton of GLIII etc.
Very cool 😎👍👍
Starting wearing Asics in 1986. My only complaint is I have D width foot and have to buy EE (which aren't made in all styles). Was told D Width are cut differently than other brands of running shoes.🤷♂️🤦♂️
After Adidas, which I own a lot of, Onitsuka are my favourite brand. Love the silhouette of the Mexico but Corsair’s are my favourite.
Big fan here...and influenced my family
I have a rinkan boot and california 78x. They look pretty good and go with anything but holy cow is the toe box narrow. I had to remove the insoles and then loosen the laces so much before my toes could fit without pain. The fashion where I'm from is to remove the laces altogether but I don't like that look so I just loosened them.
Before I loosened the laces and removed the insoles, the tight toe box squeezed my toes in this weird way that made me unconsciously flex my calves and hamstrings til it hurt.
2:46 Got me all hungry now!😋
03:00 he solved the grip e-shoe 😅
This is what we wore in the 70's .Great shoes .
HISTORY OF CARHARTT!!!
Three are beautiful Onitsuka Tiger Rinkan Boots in dark purple that im trying to get but I need them to get on sale.
I have two pare of them
Taichi was my favorite pair of sneakers. It is unfortunately out of production. Any stories to why that is?
Should i choose it over nike air force 1?
Anyone know where they are made?
You should do an ASICS sport style video.. with some kiko ASICS 👀
Man in the early 2000s these were hard to come by. You can only find them in specialty fashion stores. Can't believe they are trending again.
Can you talk more about Moonstar I can't find much about the brand online at all
Let's be honest: you are showing off a bit with your Japanese pronunciation (and don't think that "Adidas" auf Deutsch slipped by). But it's actually very nice to hear Japanese words pronounced correctly. My buzz will get shaved by the end of the day when someone butchers the word "karaoke".
As for Onitsuka, one of the key markets that helped it grow (and in which it always had a strong presence) is wrestling shoes. The famed "Dan Gables" are classic and continue to evolve. Vintage ones are pricey on eBay. The originals were like a hi-top version of Mexico 66.
Last point, I really love the "Nippon Made" line from Onitsuka. Maybe I'm old and nostalgic, but I really appreciate the days when Japan made high quality stuff, like Technics 1200s and Isuzu 117 Coupes. The regular Onitsuka line is great and I wear them on the regular, but the "Nippon Made" versions are awesome and a world apart. I wish more companies would do "boutique" lines that are made in Japan.
😅 On the language bit… I’m always gonna be a student of the Japanese language if I don’t pronounce it correctly I fear the ghosts of my former professor would haunt me. The adidas one is just being a student of language period but I’m glad someone appreciates it!
On your other notes, thanks for the added info! Whenever we rehash Onitsuka I’ll be sure to add it to the story.
@@THECASUALco Nephew, your pronunciation of all those foreign brands and phrases is excellent. Like you, I continue to study Japanese. Keep learning. And if I didn't say it earlier, this was an excellent and informative video. Well done.
Felix looks so much happier than last few years
Remember JNCO? And can someone tell me why JAMs WORLD clothing is so high on the resale value? How Sway?
dont they sell clothes ?
Yeah, a lot of Thai people love wearing those.
Big fan tiger sports shoes Mex
Need one from New balance 👀 seen those basketball and the deal with Jack Harlow
Things getting good for them
and how it’s worked it’s way up to mainstream celebs! kanye, rihanna, asap rocky
Hi, are there people who bought clothes through an online store? I don't know my size and I wanted to ask people who have already made purchases to inform me about my size
brand of your shirt please. :)
It’s a sample of a project we’re working on.
id rock these over adidas, new balance (havent found a pair i like enough ), chucks, and airforces
Think because of the comeback of the retro classic "new balance", onitsuka tiger may have the same treatment
I feel like Asics Gel Lyte III are the most slept on sneakers in the US. I know the GL3 gets respect in Japan and Europe, but US sneakerheads are too focused on hype or resell value to realize how great GL3's are. As a big fan of the sneaker, I actually dont mind that. Just making an observation.
You're losing me with the social commentary videos, not that I disagree or think you are wrong about anything, I'm just tired of them in general. But you got me back with informative videos like this one...
That’s why we do both🫡
HISTORY OF CARHARTT
Tai chi, mexico, corsair 😁
After watching this I wanna be part of that gel lyfe
what's crazy is asic makes the SAME SHOE unter the asics name for 50% cheaper with a different label
My favorite brand! Kinda dont like how they let in too much French influence lately tho, it goes against their spirit in my opinion
You are like everything about cars but about shoes
Donut media vibe
Dear Onitsuka, please bring back the Mexico 66 VIN grey…
Sup
Personally not a huge fan of Asics Tiger, only have had five pairs :)